CN114239512B

CN114239512B - Online questionnaire interaction method, electronic device and computer-readable storage medium

Info

Publication number: CN114239512B
Application number: CN202210168346.7A
Authority: CN
Inventors: 王瑾; 曾婧; 王英
Original assignee: Beijing Zero Data Technology Co ltd; Beijing Zero Vision Network Technology Co ltd
Current assignee: Beijing Zero Data Technology Co ltd; Beijing Zero Vision Network Technology Co ltd
Priority date: 2022-02-24
Filing date: 2022-02-24
Publication date: 2022-06-24
Anticipated expiration: 2042-02-24
Also published as: CN114239512A

Abstract

The application relates to an online questionnaire interaction method, electronic equipment and a computer-readable storage medium, belonging to the technical field of electronic questionnaires, wherein the method comprises the following steps: acquiring interactive data of a visitor; generating first exclusive information to be touched based on the interactive data, and sending the first exclusive information to be touched to the interviewee, wherein the first exclusive information to be touched is used for indicating the interviewee to access an interactive questionnaire; responding to the operation of the interviewee accessing the interactive questionnaire, assigning at least one preset entry mark topic value based on the interactive data, and generating an interactive label of the interviewee based on the interactive data; and generating the interactive questionnaire based on the interactive purpose, the interactive label and the assigned entrance mark subject. The method has the effect of improving the recovery rate of the online questionnaire.

Description

Online questionnaire interaction method, electronic device and computer-readable storage medium

Technical Field

The present application relates to the field of electronic questionnaires, and in particular, to an online questionnaire interaction method, an electronic device, and a computer-readable storage medium.

Background

With the continuous development of internet technology, online interactive questionnaires are produced. In the face of information explosion, the attention and participation of the interviewee can be obtained only if the information which is most accurate and most accords with the interviewee preference is provided.

Currently, the online questionnaire is generally carried out in a marketing push mode. However, for the same interaction purpose, the content of the questionnaire pushed to each interviewee is completely the same, and it may not be possible to activate some interviewees to perform active interaction, and common questions such as gender, age, occupation, and region are generally set in the questionnaire, which may cause the interviewees to give up the questionnaire interaction for personal privacy protection, complicated questions, and other factors, which may result in low recovery rate of the online questionnaire.

Disclosure of Invention

In order to solve the problem of low recovery rate of the online questionnaire, the application provides an online questionnaire interaction method, an electronic device and a computer-readable storage medium.

In a first aspect, the present application provides an online questionnaire interaction method, which adopts the following technical scheme:

an online questionnaire interaction method, comprising:

acquiring interactive data of a visitor;

generating first exclusive information to be touched based on the interactive data, and sending the first exclusive information to be touched to the interviewee, wherein the first exclusive information to be touched is used for indicating the interviewee to access an interactive questionnaire;

responding to the operation of the interviewee accessing the interactive questionnaire, assigning at least one preset entry mark topic value based on the interactive data, and generating an interactive label of the interviewee based on the interactive data;

and generating the interactive questionnaire based on the interactive purpose, the interactive tag and the assigned entrance mark subject.

Further, still include:

and setting the display state of the assigned entry mark subject in the interactive questionnaire to be hidden.

Further, the assigning at least one preset entry mark topic value for the interviewee based on the interaction data comprises:

extracting a core data mark in the interactive data to form a personal data table of the interviewee;

and assigning a value to the at least one preset entrance mark title based on the data of the personal data table.

Further, the interaction data comprises at least one of demographic attribute data, user behavior data, social media data; and/or the presence of a gas in the gas,

the interactive tags include at least one of demographic attribute tags, social attribute tags, consumption habit tags, hobby tags, and interactive preference tags.

Further, the assigning at least one preset entry mark title based on the interaction data comprises:

assigning a value to the at least one preset entry mark topic based on the personal data table.

Further, the generating an interaction tag for the interviewee based on the interaction data comprises:

generating the interaction tag based on the personal data table.

Further, the generating an interactive questionnaire of the interviewee based on the interaction purpose, the interaction tag and the assigned entry mark title comprises:

determining a questionnaire template based on the interactive label, wherein the questionnaire template comprises a question sub-template, a tone sub-template, an interface style sub-template and an answer excitation sub-template;

determining a questionnaire topic based on the interaction purpose and the topic sub-template, wherein the questionnaire topic comprises the assigned entry mark topic;

and writing the questionnaire questions into the questionnaire template to generate the interactive questionnaire.

Further, the determining a questionnaire template based on the interactive label comprises:

respectively calculating the interactive score of each sub-label in the interactive labels, and summing to obtain a template score;

and selecting a questionnaire template corresponding to the template interval in which the template score is positioned.

In a second aspect, the present application provides an online questionnaire interaction method, which adopts the following technical scheme:

an online questionnaire interaction method, comprising:

acquiring interactive data of a visitor;

assigning a value to at least one preset entry mark topic based on the interactive data, and generating an interactive label of the interviewee based on the interactive data;

generating an interactive questionnaire of the interviewee based on the interactive purpose, the interactive label and the assigned entrance mark topic;

and generating second exclusive information to be touched corresponding to the interactive questionnaire, and sending the second exclusive information to be touched to the interviewee, wherein the second exclusive information to be touched is used for indicating the interviewee to access the interactive questionnaire.

Further, still include:

generating the interaction tag based on the personal data table.

respectively calculating the interaction scores of all the sub-labels in the interaction labels, and summing to obtain a template score;

In a third aspect, the present application provides an electronic device, which adopts the following technical solutions:

an electronic device comprising a memory and a processor; the memory is stored with a computer program that can be loaded by the processor and execute the online questionnaire interaction method of any of the first aspect or the second aspect.

In a fourth aspect, the present application provides a computer-readable storage medium, which adopts the following technical solutions:

a computer-readable storage medium storing a computer program that can be loaded by a processor and executes the online questionnaire interaction method of any of the first aspect or the second aspect.

By adopting the technical scheme, the interactive data of each interviewee are gathered and extracted, the personal information table is built, then the answer to the hidden question is automatically assigned, the interactive label is generated, the individualized differential interactive questionnaire of 'thousands of people and thousands of faces' is realized, the recovery rate and the authenticity of the online questionnaire can be improved, and the experience optimization, the research design refinement and the recovery effect maximization are facilitated.

Drawings

Fig. 1 is a schematic flowchart of an online questionnaire interaction method according to an embodiment of the present application.

Fig. 2 is a flowchart illustrating another online questionnaire interaction method according to an embodiment of the present application.

Fig. 3 is a block diagram of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

Fig. 1 is a schematic flowchart of an online questionnaire interaction method provided in this embodiment. As shown in fig. 1, the main flow of the method is described as follows (steps S101 to S104):

step S101, acquiring interactive data of a visitor;

in this embodiment, the interaction channel may be determined according to the interaction purpose, and then the interaction data of the interviewee related to the interaction purpose may be acquired according to the determined interaction channel.

The interaction channel may include, but is not limited to, CRM system, public account, applet, APP. The interaction data may comprise at least one of demographic attribute data, user behavior data, social media data. Wherein, the demographic attribute data generally comprises data such as gender, age, occupation, region and the like; the user behavior data refers to data generated when a user accesses a website or an APP or other platform, such as a source region, browsing habits, search keywords, an access time period, and the like of the user.

For example, the interaction purpose is to investigate the basic education satisfaction of a certain city, and at this time, expected visitors, which are target groups of questionnaires, are set as kindergarten, primary school, junior high school students and parents in the city area, and personal data of the students and the parents can be acquired from interaction channels such as a student status management system, a public number, and a small program, and the personal attribute data is interaction data.

Of course, the interaction data of the interviewee can also be acquired according to a preset triggering mechanism. For example, in the automobile repair phase, once a customer performs a trigger operation such as scanning a two-dimensional code on a maintenance work order and signing the maintenance work order, an after-sales satisfaction questionnaire mechanism of the automobile is triggered, the customer is identified as a desired visitor, and the personal data and the repair data of the customer, namely the interactive data, are acquired through an interactive channel such as a CRM system, a public number and an applet.

In this embodiment, after the interactive channel is determined, the data source of the interactive channel needs to be docked, and the data is converged. The service API provides HTTP interfaces for developers, the developers can obtain answer data of the answer pairs through the interfaces, and return results to support JSON and JSONP formats. The service API can be opened to the data source, and different types of users can obtain different data access capabilities. The data interface adopts an accesstocken advanced acquisition and interface verification mode; when a specific data interface is requested, the acquired accesstocken is ensured to be in the valid period; if multiple machines read the data interface, the asynchronous unified management accesstocken is suggested. Commonly available data includes, but is not limited to, channel source information, device model, location information, etc. of the interactive object, such as interfacing with internal databases of CRM, members, etc., and also obtaining data recorded in the original database, such as demographic attribute data, purchase records, and other related behavior data. Of course, other data sources capable of embedding points and various external data sources can be butted.

Step S102, generating first exclusive information to be touched based on the interactive data, and sending the first information to be touched to the interviewee;

in this embodiment, the first dedicated access information is used to instruct the interviewee to access the interactive questionnaire. For example, the first dedicated information to be touched may be a short message including an access link, a public account service message, an APP service message, and the like, where the access link may be a website, a two-dimensional code, and the like, and the visitor triggers the access link in the first dedicated information to be touched, that is, completes the touch of the interactive questionnaire.

It should be noted that the first specific access information is generated from the interaction data of the interviewee, and even for the same interaction purpose, the first specific access information of different interviewees is different, that is, the access link corresponding to each interviewee is unique.

Step S103, responding to the operation of the interviewee accessing the interactive questionnaire, assigning a value to at least one preset entry mark topic based on the interactive data, and generating an interactive label of the interviewee based on the interactive data;

in this embodiment, the operation of the interviewee to access the interactive questionnaire is generated by the interviewee clicking the access link in the first dedicated to-be-touched information.

In this embodiment, the system is preset with a question bank, and the questions of the questionnaire corresponding to different interaction purposes are different, but certainly, some same questions also exist, such as the frequent questions of the interviewee, such as age, sex, occupation, and region. This embodiment sets these high-frequency titles to entry-marking titles.

And after receiving the operation of the interviewee for accessing the interactive questionnaire, starting to extract the core data mark in the interactive data of the interviewee to form a personal data table of the interviewee. The core data flag may be age, gender, region, occupation, purchasing behavior, etc., and this embodiment is not particularly limited. The core data flags corresponding to different interaction destinations are also different. Optionally, each interaction purpose corresponds to a core data tag set, the core data tag set includes at least one tag keyword, for example, if the core data tag is age, keywords such as "age", "year", "age" and the like are extracted from the interaction data, and the age is determined by combining upper and lower associated sentences of the keywords, and the age is written into the personal data table of the interviewee.

If the personal data table has data which can solve the entrance mark subjects, the corresponding entrance mark subjects are endowed with answers according to the data, and the assignment of the entrance mark subjects is completed. Therefore, when the interviewee answers the questionnaire, the interviewee can directly skip the assigned questions, the questionnaire completion efficiency of the interviewee can be improved, the possibility of wrong answering is reduced, the interviewee can not lose interest and give up completing the questionnaire due to the complicated mechanical questions, and the questionnaire completion rate and the recovery rate are improved.

Further, although the entry mark topics are set by the high-frequency topics, part of assigned entry mark topics may not belong to the questionnaire topics corresponding to the current interaction purpose, and the part of assigned entry mark topics will be discarded when the interaction questionnaire is subsequently generated, and the part of assignment operation is undoubtedly an invalid operation, which may affect the whole interaction efficiency.

It should be noted that, the entry mark topic can also be set according to the topic that the high-frequency data in the interactive data conforms to. For example, if the ratio of the shopping behavior data in the acquired interactive data of the multiple visitors exceeds a certain threshold, the shopping behavior data is defined as high-frequency data in the interactive data, and therefore, the items such as the shopping amount and the shopping platform can be set as the entry mark items. The more the entrance mark questions are set, the more the number of questions which can be directly assigned is, the fewer the questions to be answered in the questionnaire are, and the effect of improving the completion rate and the recovery rate of the questionnaire can be achieved.

In addition, even for the same interaction purpose, the entry mark titles that can be assigned by different interviewees can be different, which depends on the acquired interaction data of the interviewees.

In order to prevent the interviewee from giving up completing the questionnaire due to personal privacy concerns, the display state of the assigned entry flag title in the interactive questionnaire may be set to be hidden. Therefore, the interviewee can not see the entrance marking questions, does not worry about privacy disclosure, can answer questions securely, and improves the completion rate and the recovery rate of the questionnaire.

In this embodiment, an interactive tag of the interviewee may also be generated based on the personal data table of the interviewee. For example, the interaction purpose is to investigate the satisfaction degree of a certain residential property owner, and the interaction data of each owner is gathered and extracted to obtain the interaction tag of each owner. The personal data table of the owner A comprises data such as sex women, age 28, small, high-rise and one-room and one-hall house type, living aboveground sea, monthly rental parking places, single body and property service receiving, and therefore the interactive label of the owner A is that the woman +28+ small, high-rise and one-hall house + Shanghai + monthly rental parking places + single body + property service receiving is achieved.

And step S104, generating an interactive questionnaire based on the interactive purpose, the interactive label and the assigned entrance mark subject.

As described above, different interaction destinations correspond to different questionnaire topics, and therefore, when generating an interactive questionnaire, a questionnaire template needs to be determined based on an interactive tag. Specifically, the system presets a plurality of template intervals according to the scores, each template interval corresponds to a questionnaire template, and the questionnaire templates include but are not limited to a question sub-template, a tone sub-template, an interface style sub-template and an answer incentive sub-template. Therefore, the interactive scores of the sub-tags in the interactive tags are respectively calculated, the template scores are obtained through summation, and then the questionnaire template corresponding to the template interval where the template scores are located is selected.

Then, a questionnaire topic is determined based on the interaction purpose and topic sub-template, and the questionnaire topic includes an assigned entry mark topic. As described above, the questionnaire questions corresponding to different interactive purposes are different, that is, each interactive purpose corresponds to a question set. And after the topic sub-template is determined, selecting the topics conforming to the topic sub-template from the topic set corresponding to the current interactive target as questionnaire topics. And finally, writing the questionnaire questions into a questionnaire template, and directly generating interactive questionnaires of the interviewee, wherein the writing operation refers to processing the questionnaire questions by utilizing the tone sub-template and outputting the questionnaire questions with the tones corresponding to the tone sub-template.

For example, when the template score is in the template interval B, starting a lively vertical version hand-tour game questionnaire template, and asking the interviewee by the person of 'game teammate identity Emma'; and when the template score is positioned in the template interval C, starting a large-word elegant professional questionnaire template, and asking the interviewee by the setting of the housekeeper Xiaowan.

And the questionnaire template suitable for the preference of different interviewees is determined according to the interactive labels of the interviewees, so that the answering interest and experience of the user are improved, and the completion rate and recovery rate of questionnaire interaction are improved.

In addition, the method is distinguished from the simple questionnaire segmentation of the current affairs, and the embodiment also realizes that all data return to the same background database, so that the data analysis efficiency is effectively improved, and the method is more suitable for automatic analysis and data display.

Fig. 2 is a schematic flow chart of another online questionnaire interaction method provided in this embodiment. As shown in fig. 2, the main flow of the method is described as follows (steps S201 to S204):

step S201, acquiring interactive data of the interviewee;

step S202, assigning a value to at least one preset entry mark topic based on interactive data, and generating an interactive label of a visited person based on the interactive data;

step S203, generating an interactive questionnaire of the interviewee based on the interactive purpose, the interactive label and the assigned entrance mark subject;

step S204, generating second exclusive information to be touched corresponding to the interactive questionnaire, and sending the second exclusive information to be touched to the interviewee, wherein the second exclusive information to be touched is used for indicating the interviewee to access the interactive questionnaire.

The method is different from the method described in the above steps S101 to S104 only in that the information to be touched is sent to the interviewee after the exclusive interactive questionnaire of the interviewee is generated. For the sake of brevity of the description, other contents identical to the method steps described in the above steps S101 to S104 will not be described again.

In this embodiment, the second dedicated access information, similar to the first dedicated access information, is used to instruct the interviewee to access the interactive questionnaire. The second exclusive information to be touched can be a short message containing an access link, a public account customer service message, an APP customer service message and the like, wherein the access link can be a website, a two-dimensional code and the like, and the visitor triggers the access link in the second exclusive information to be touched, namely, the touch of the interactive questionnaire is completed.

It should be noted that the second specific access information corresponds to the corresponding respondents one-to-one, and the second specific access information of each respondent is different, that is, the access link corresponding to each respondent is unique.

The two methods can be respectively applied to online questionnaire interaction systems with different processing capabilities. Specifically, the method described in steps S101 to S104 sends the dedicated to-be-touched information to the visitor first, and starts the generation operation of the interactive questionnaire after the visitor touches, so that the method is more suitable for a system with weak data processing capability; the method described in steps S201 to S204 generates a dedicated interactive questionnaire for the interviewee, and then sends a dedicated touch information to the interviewee, so that the method is more suitable for a system with a strong data processing capability.

Fig. 3 is a block diagram of an electronic device 300 according to an embodiment of the present disclosure. As shown in fig. 3, electronic device 300 includes memory 301, processor 302, and communication bus 303; the memory 301 and the processor 302 are connected by a communication bus 303.

The memory 301 may be used to store instructions, programs, code, sets of codes, or sets of instructions. The memory 301 may include a storage program area and a storage data area, wherein the storage program area may store instructions for implementing an operating system, instructions for at least one function, and instructions for implementing the online questionnaire interaction method provided by the above-described embodiments, and the like; the storage data area may store data and the like involved in the online questionnaire interaction method provided by the above embodiment.

Processor 302 may include one or more processing cores. The processor 302 may invoke the data stored in the memory 301 by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 301 to perform the various functions of the present application and to process the data. The Processor 302 may be at least one of an Application Specific Integrated Circuit (ASIC), a Digital Signal Processor (DSP), a Digital Signal Processing Device (DSPD), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Central Processing Unit (CPU), a controller, a microcontroller, and a microprocessor. It is understood that the electronic devices for implementing the functions of the processor 302 may be other devices, and the embodiments of the present application are not limited thereto.

The communication bus 303 may include a path that conveys information between the aforementioned components. The communication bus 303 may be a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The communication bus 303 may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 3, but this does not indicate only one bus or one type of bus.

Among other things, electronic device 300 includes but is not limited to: smart phones, PCs, laptops, tablets and servers. The electronic device 300 shown in fig. 3 is only an example, and should not bring any limitation to the functions and the use range of the embodiments of the present application.

Embodiments of the present application further provide a computer-readable storage medium, which stores a computer program that can be loaded by a processor and execute the online questionnaire interaction method provided in the foregoing embodiments.

In this embodiment, the computer readable storage medium may be a tangible device that retains and stores instructions for use by an instruction execution device. The computer readable storage medium may be, but is not limited to, an electronic storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any combination of the foregoing. In particular, the computer readable storage medium may be a portable computer diskette, a hard disk, a U-disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a podium random access memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, an optical disk, a magnetic disk, a mechanical coding device, and any combination thereof.

The computer program in the present embodiment includes a program code for executing the method shown in fig. 1 or fig. 2, and the program code may include instructions corresponding to the method steps provided in the foregoing embodiments. The computer program may be downloaded to the respective computing/processing device from a computer-readable storage medium, or may be downloaded to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The computer program may execute entirely on the user's computer, as a stand-alone software package.

In addition, it is to be understood that relational terms such as first and second, and the like, are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. The terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.

The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. An online questionnaire interaction method, comprising:

acquiring interactive data of a visitor;

generating the interactive questionnaire based on interactive purposes, the interactive labels and the assigned entrance mark subjects;

acquiring high-frequency questions in questionnaire questions corresponding to different interactive purposes, and setting the high-frequency questions as the entry mark questions;

setting the title accorded with the high-frequency data in the interactive data of the multiple interviewees as the entry mark title;

the interaction data comprises at least one of demographic attribute data, user behavior data and social media data; and/or the presence of a gas in the gas,

the interactive tags comprise at least one of a demographic attribute tag, a social attribute tag, a consumption habit tag, an interest and hobby tag and an interactive preference tag;

the generating of the interactive questionnaire based on the interaction purpose, the interaction tag and the assigned entry mark topic comprises:

respectively calculating the interactive scores of all the sub-tags in the interactive tags, summing to obtain template scores, and selecting a questionnaire template corresponding to a template interval where the template scores are located, wherein the questionnaire template comprises a question sub-template, a tone sub-template, an interface style sub-template and an answer excitation sub-template;

determining a questionnaire subject based on the interaction purpose and the subject sub-template, wherein the questionnaire subject comprises an assigned entrance mark subject;

and writing the questionnaire questions into a questionnaire template to generate an interactive questionnaire of the interviewee.

2. The method of claim 1, further comprising:

3. The method of claim 1, wherein assigning at least one preset entry mark topic value for the interviewee based on the interaction data comprises:

and assigning a value to the at least one preset entrance mark theme based on the data of the personal data table.

4. An online questionnaire interaction method, comprising:

acquiring interactive data of a visitor;

generating an interactive questionnaire of the interviewee based on an interactive purpose, the interactive tag and the assigned entrance mark subject;

generating second exclusive to-be-reached information corresponding to the interactive questionnaire, and sending the second exclusive to-be-reached information to the interviewee, wherein the second exclusive to-be-reached information is used for indicating the interviewee to access the interactive questionnaire;

setting the topics to which the high-frequency data in the interactive data of the multiple interviewees conform as the entry mark topics;

the generating the interactive questionnaire based on the interaction purpose, the interaction tag and the assigned entry mark topic comprises:

respectively calculating the interactive scores of all sub-tags in the interactive tags, summing the interactive scores to obtain template scores, and selecting a questionnaire template corresponding to a template interval in which the template scores are positioned, wherein the questionnaire template comprises a question sub-template, a tone sub-template, an interface style sub-template and an answer excitation sub-template;

and writing the questionnaire questions into a questionnaire template to generate the interactive questionnaire of the interviewee.

5. The method of claim 4, further comprising:

6. The method of claim 4, wherein assigning at least one preset entry mark topic value for the interviewee based on the interaction data comprises:

7. An electronic device comprising a memory and a processor; the memory has stored thereon a computer program that can be loaded by the processor and that executes the method according to any of claims 1 to 6.

8. A computer-readable storage medium, in which a computer program is stored which can be loaded by a processor and which executes the method of any one of claims 1 to 6.