CN111489208A - Matching management method, device and processing equipment for service promotion information - Google Patents

Matching management method, device and processing equipment for service promotion information Download PDF

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Publication number
CN111489208A
CN111489208A CN202010306198.1A CN202010306198A CN111489208A CN 111489208 A CN111489208 A CN 111489208A CN 202010306198 A CN202010306198 A CN 202010306198A CN 111489208 A CN111489208 A CN 111489208A
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China
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service
information
service promotion
promotion
processed
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汤宁
支良标
陈天
严坦
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Alipay Hangzhou Information Technology Co Ltd
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Alipay Hangzhou Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/067—Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The specification provides a matching management method, a matching management device and a processing device for service promotion information, which can acquire each piece of to-be-processed service promotion information and characteristic information of the to-be-processed service promotion device, perform matching scoring on the to-be-processed service promotion information and the to-be-processed service promotion device by using a pre-established service promotion information matching model, determine a proper service promotion scheme, and display each piece of to-be-processed service promotion information on the to-be-processed service promotion device. Instead of displaying the service promotion information on all service promotion devices, the service promotion information display is diversified, and the service promotion effect is improved.

Description

Matching management method, device and processing equipment for service promotion information
Technical Field
The present specification belongs to the field of computer technologies, and in particular, to a method, an apparatus, and a processing device for matching management of service promotion information.
Background
Generally, when a new service or a new product is on line, service promotion is needed, and with the popularization of a computer internet technology, service promotion information can be generally displayed through electronic equipment. Generally, designed popularization information is put into all electronic devices, but the popularization information is generally put into all electronic devices, the electronic devices are various in forms, and popularization effects of different electronic devices are possibly different. How to realize diversified and accurate display of popularization information, the service popularization can obtain better effect, and the efficiency of promoting the service popularization information and popularization equipment is a technical problem which needs to be solved urgently in the field.
Disclosure of Invention
An embodiment of the present specification aims to provide a matching management method, an apparatus and a processing device for service promotion information, so as to improve the promotion effect of the service promotion information and realize diversification of service promotion.
In one aspect, an embodiment of the present specification provides a method for matching and managing service promotion information, where the method includes:
acquiring resource characteristics of the service promotion information to be processed and equipment characteristics of the service promotion equipment to be processed;
determining the service promotion information to be processed and the matching information of the service promotion equipment to be processed by utilizing the constructed service promotion information matching model according to the resource characteristics and the equipment characteristics; the service promotion information matching model is constructed based on resource characteristics of historical service promotion information and equipment characteristics training of historical service promotion equipment, and the matching information comprises promotion scoring information when the service promotion information to be processed is matched with different service promotion equipment to be processed;
and displaying the service promotion information to be processed on corresponding service promotion equipment to be processed according to promotion scoring information in the matching information.
On the other hand, this specification provides a matching management apparatus for service promotion information, including:
the evaluation data acquisition module is used for acquiring the resource characteristics of the service promotion information to be processed and the equipment characteristics of the service promotion equipment to be processed;
the matching evaluation module is used for determining the to-be-processed service promotion information and the matching information of the to-be-processed service promotion device by utilizing the constructed service promotion information matching model according to the resource characteristics and the device characteristics; the service promotion information matching model is constructed based on resource characteristics of historical service promotion information and equipment characteristics training of historical service promotion equipment, and the matching information comprises promotion scoring information when the service promotion information to be processed is matched with different service promotion equipment to be processed;
and the promotion information display module is used for displaying the to-be-processed service promotion information on corresponding to-be-processed service promotion equipment according to the promotion scoring information in the matching information.
In another aspect, an embodiment of the present specification provides a matching management processing device for service promotion information, including at least one processor and a memory for storing processor-executable instructions, where the processor executes the instructions to implement the matching management method for the service promotion information.
The service promotion information matching management method, the service promotion information matching management device and the service promotion processing equipment can acquire each piece of to-be-processed service promotion information and the feature information of the to-be-processed service promotion equipment, match and grade the to-be-processed service promotion information and the to-be-processed service promotion equipment by utilizing a pre-established service promotion information matching model, determine a proper service promotion scheme, and display each piece of to-be-processed service promotion information on the to-be-processed service promotion equipment. Instead of displaying the service promotion information on all the service promotion devices, the service promotion information is displayed in a diversified manner, the service promotion effect is improved, the service promotion information does not need to be displayed on all the service promotion devices, resources are saved, and the utilization rate of the resources is improved.
Drawings
In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.
Fig. 1 is a schematic flowchart of an embodiment of a method for matching and managing service promotion information provided in an embodiment of the present specification;
fig. 2 is a schematic diagram illustrating a method for matching and managing service promotion information according to another embodiment of the present disclosure;
fig. 3 is a schematic block diagram of an embodiment of a matching management apparatus for service promotion information provided in this specification;
fig. 4 is a schematic block diagram of another embodiment of a matching management apparatus for service promotion information provided in this specification;
fig. 5 is a block diagram of a hardware structure of a matching management server for service promotion information in an embodiment of the present specification.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present specification, and not all of the embodiments. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step should fall within the scope of protection of the present specification.
With the development of computer internet technology, more and more business promotion forms and devices are provided, and generally, designed business promotion information is displayed on the business promotion devices, and the business promotion devices are provided with a plurality of forms. Under normal conditions, the business promotion can uniformly display the designed business promotion information on each business promotion device for display, and the business promotion information displayed by different business promotion devices is the same. However, different electronic devices actually have different popularization effects on different service popularization information, and the service popularization information matching management method provided in the specification can perform matching evaluation on different service popularization information and service popularization devices, and display different service popularization information on different service popularization devices, so that diversification of service popularization information display is realized, and the popularization effect of service popularization is improved.
Fig. 1 is a schematic flow chart of an embodiment of a method for matching and managing service promotion information provided in an embodiment of the present specification. Although the present specification provides the method steps or apparatus structures as shown in the following examples or figures, more or less steps or modules may be included in the method or apparatus structures based on conventional or non-inventive efforts. In the case of steps or structures which do not logically have the necessary cause and effect relationship, the execution order of the steps or the block structure of the apparatus is not limited to the execution order or the block structure shown in the embodiments or the drawings of the present specification. When the described method or module structure is applied to a device, a server or an end product in practice, the method or module structure according to the embodiment or the figures may be executed sequentially or in parallel (for example, in a parallel processor or multi-thread processing environment, or even in an implementation environment including distributed processing and server clustering).
In a specific embodiment of the method for matching and managing service promotion information provided in this specification, as shown in fig. 1, the method may be used in a client (e.g., a smart phone, a tablet computer, a vehicle-mounted device, an intelligent wearable device, etc.), a server, and the method may include the following steps:
and 102, acquiring the resource characteristics of the to-be-processed service promotion information and the equipment characteristics of the to-be-processed service promotion equipment.
In a specific implementation process, the service promotion information may be understood as creative materials for service promotion, and may be in various forms such as video, voice, pictures, characters, animation, and the like, and may be specifically designed according to actual needs, and embodiments of the present specification are not specifically limited. One or more pieces of service promotion information to be processed may be provided, that is, in the embodiment of the present specification, one piece of service promotion information may be subjected to tense matching management, or a plurality of pieces of service promotion information may be subjected to matching management at the same time, and the plurality of pieces of service promotion information may be creative materials for promoting the same service or creative materials for promoting different services, which is not specifically limited in the embodiment of the present specification. The service promotion device can be understood as a carrier of service promotion information, generally can be a device with an electronic display screen, and can be used for displaying different types and different forms of service promotion information, the service promotion devices to be processed generally can comprise a plurality of devices, and the forms, the structures, the positions and the like of the plurality of service promotion devices to be processed generally can be different. For example: the service promotion device to be processed may include electronic devices disposed at different locations such as a supermarket, a mall, a bus station, a campus, etc., and may further include a website, a client with a designated application program, etc., and a terminal capable of displaying service promotion information.
The resource features can be understood as creative attributes of the service promotion information, and can be collected through a feature extraction model or a manual marking induction summary mode, and the embodiment of the specification is not particularly limited. In some embodiments of the present description, the resource characteristics include at least one of: animation characteristics, language characteristics and case characteristics in the service promotion information. The animation characteristics can be understood as that if the service promotion information contains an animation, the actions, the dressing, the background characteristics and the like of the animation can be obtained as part of resource characteristics of the service promotion information. The language features may be understood as attribute features of the service promotion information related to the language, and specifically may include: dialect attribute, foreign language attribute, timbre, sound size, speech rate. The pattern feature can be understood as an attribute feature of the text content of the service promotion information, and may include: whether contain the business keyword like "brush face", whether contain the right benefit like "immediately subtract", whether the tradition of witness, file length, whether contain regional characteristics like: "Hangzhou relatives, XX", "students of school XXX, etc. Different cartoon characteristics, language characteristics and literature characteristics attract people and achieve different popularization effects, and the embodiment of the specification performs matching management on service popularization information from three dimensions of cartoon, language and literature contents so as to match different service popularization information to a proper carrier, namely service popularization equipment, as much as possible, and achieve a good service popularization effect.
The device characteristics can be understood as device attributes of the service promotion device, and can be collected through a characteristic extraction model or a manual marking induction summary mode, and the embodiment of the specification is not particularly limited. In some embodiments of the present description, the device characteristics may include at least one of: the method comprises the following steps of device basic physical characteristics, device owner characteristics, device time sequence characteristics, the natural environment where the device is located, life cycle characteristics of the device, characteristics of a business object aimed at by the device and business types in the device. The basic physical characteristics of the device may be understood as the attribute characteristics of the service promotion device itself, which may include: sell, lease, cash register mode, set up the sound size. The characteristics of the owner of the equipment can be understood as the characteristics of the user owning the service promotion equipment, the common service promotion equipment can be arranged in public places with larger pedestrian volume, such as supermarkets, malls, bus stops and the like, the owner of the service promotion equipment can be individuals or malls and the like, and the owner of the equipment, such as the trading scale of the malls, the affiliated industries and whether cheating users exist, can be used as the characteristics of the owner of the equipment. The device timing characteristics can be understood as changes in traffic volume in the service promotion device over time, such as: the consumption population and consumption amount in the period of day, week, etc. The natural environment of the device may include the location of the service promotion device, such as: longitude and latitude, city district, neighborhood of community or school, and weather characteristics of the position of the service promotion device are as follows: the temperature, the gas saving, the weather characteristics and the like of the environment in which the equipment is located. The life cycle characteristics of the equipment can be understood as data such as climbing, stable and lost process curves of the service promotion equipment from installation and activation to traffic. The characteristics of the business object targeted by the device may be understood as attribute characteristics of the crowd targeted by the business promotion device, such as: the university academic calendar ratio, the age level distribution, the gender distribution, the preferential sensitivity degree and the like of the business object. The service type in the device can be understood as the service type supported by the device, such as: certain electronic equipment supports face-scanning payment and code-scanning payment, and can also comprise competitive conditions of multiple service types.
Of course, the device characteristics may also include other characteristic data, such as: user characteristics of the service promotion device and the like are used, and the setting can be specifically selected according to actual needs, and the embodiment of the specification is not specifically limited.
The physical attribute, the environmental attribute, the owner attribute and the like of the equipment can influence the service promotion effect, and the embodiment of the specification collects the characteristics of multiple dimensions of the service promotion equipment as the evaluation basis for matching the service promotion information with the service promotion equipment so as to improve the accuracy of matching the service promotion information with the service promotion equipment and improve the service promotion effect.
104, determining the service promotion information to be processed and the matching information of the service promotion equipment to be processed by utilizing the constructed service promotion information matching model according to the resource characteristics and the equipment characteristics; the service promotion information matching model is constructed based on resource characteristics of historical service promotion information and device characteristics training of historical service promotion devices, and the matching information comprises promotion scoring information when the service promotion information to be processed is matched with different service promotion devices to be processed.
In some embodiments of the present specification, a service promotion information matching model may be constructed in advance, and the service promotion information matching model may perform matching evaluation on the service promotion information and the service promotion device, so as to determine which service promotion information matches with which service promotion device, and thus a better promotion effect can be obtained. The service promotion information matching model can be constructed by performing model training through acquiring the resource characteristics of the historical service promotion information and the equipment characteristics of the historical promotion equipment. When new service promotion information needs to be matched and managed, the resource characteristics of the acquired to-be-processed service promotion information and the equipment characteristics of the to-be-processed service promotion equipment can be input into the constructed service promotion information matching model. The service promotion information matching model can output matching information, the matching information can include to-be-processed service promotion information and promotion scoring information of to-be-processed service promotion equipment, for example, the to-be-processed service promotion information and the promotion scoring information of the to-be-processed service promotion equipment can be output in a matrix form, and the promotion scoring information can include scoring information when different to-be-processed service promotion information is matched with different to-be-processed service promotion equipment.
And 106, displaying the to-be-processed service promotion information on corresponding to-be-processed service promotion equipment according to promotion scoring information in the matching information.
In a specific implementation process, the highest score of each piece of to-be-processed service promotion information displayed on which to-be-processed service promotion device can be determined according to promotion score information in the matching information output by the service promotion information matching model, and the to-be-processed service promotion information and the to-be-processed service promotion device with the highest score can be used as a matching mode capable of obtaining a good promotion effect and displayed on the to-be-processed service promotion device. In some embodiments of the present description, a service promotion information base may also be created, and the method provided in the embodiments of the present description is used to perform device matching on the service promotion information in the service promotion information base, and to put the service promotion information on a suitable service promotion device.
The method for matching and managing the service promotion information provided by the embodiment of the specification can acquire each piece of to-be-processed service promotion information and the feature information of the to-be-processed service promotion device, perform matching scoring on the to-be-processed service promotion information and the to-be-processed service promotion device by using a pre-established service promotion information matching model, determine a better service promotion scheme, and display each piece of to-be-processed service promotion information on the to-be-processed service promotion device. Instead of displaying the service promotion information on all the service promotion devices, the service promotion information is displayed in a diversified manner, the service promotion effect is improved, the service promotion information does not need to be displayed on all the service promotion devices, resources are saved, and the utilization rate of the resources is improved.
On the basis of the foregoing embodiments, in some embodiments of the present specification, the service promotion information matching model is configured to be constructed according to the following method:
acquiring resource characteristics of historical service promotion information and equipment characteristics of historical service promotion equipment;
acquiring service execution information in the historical service promotion equipment, and collecting sample service data according to the service execution information and the historical service promotion information released in the historical service promotion equipment; the service execution information which is consistent with the service type of the historical service promotion information released in the historical service promotion device is positive sample service data, and the service execution information which is inconsistent with the service type of the historical service promotion information released in the historical service promotion device is negative sample service data;
and taking the resource characteristics of the historical service promotion information and the equipment characteristics of the historical service promotion equipment as the input of a model, taking the positive sample service data and the negative sample service data as labels, performing model training, and constructing the service promotion information matching model.
In a specific implementation process, when a service promotion information matching model is constructed, resource features of historical service promotion information and device features of historical service promotion devices may be used, and specific meanings and forms of the resource features and the device features may refer to the descriptions of the above embodiments, which are not described herein again. After the resource characteristics of each historical service promotion information and the device characteristics of the historical service promotion device are obtained, the service execution information in the historical service promotion device can be obtained, and the service execution information can be understood as service data on the service promotion device or service data of the region where the service promotion device is located. For example: the service promotion face-brushing payment service is set at a cashier desk of a supermarket, and payment data of the supermarket during cashier collection can be acquired as service execution information of the service promotion device. Collecting sample service data according to the service execution information and the historical service promotion information released in the historical service promotion equipment; the service execution information which is consistent with the service type of the historical service promotion information released in the historical service promotion device is positive sample service data, and the service execution information which is inconsistent with the service type of the historical service promotion information released in the historical service promotion device is negative sample service data. For example: if the service promotion information of the face brushing payment is released on certain service promotion equipment, the service promotion equipment can also support payment in other modes, when a user conducts the face brushing payment on the service promotion equipment, the transaction is positive sample service data, and if the user conducts the code scanning payment on the service promotion equipment, the transaction is negative sample service data. And taking the acquired resource characteristics of the historical service promotion information and the equipment characteristics of the historical service promotion equipment as the input of the model, taking the positive sample service data and the negative sample service data as labels, performing model training, and constructing a service promotion information matching model. Such as: model training may be performed using a two-classification algorithm, such as: random forest algorithm, GBDT (Gradient Boosting Decision Tree), regression, and the like.
In the embodiment of the description, the model training is performed by collecting the historical service promotion information and the characteristic data of the historical service promotion device and based on the service execution data in the historical service promotion device, and the trained service promotion information matching model can intelligently match the service promotion information and the service promotion device, so that the service promotion information is put on the most appropriate service promotion device, and the service promotion effect is improved.
On the basis of the above embodiments, in some embodiments of the present specification, the method further includes:
when the service promotion information matching model is constructed, randomly releasing a specified number of service promotion devices, randomly releasing service promotion information in the released service promotion devices, acquiring service execution information of the randomly released service promotion devices, and collecting sample service data.
In a specific implementation process, when training and constructing a service promotion information matching model, service data may be lacked, and in some embodiments of the present description, sample service data may be collected by a random small-scale delivery method. For example: the method can randomly release a specified number of service promotion devices in different places, randomly release different service promotion information in the released service promotion devices, and collect sample service data by collecting service execution information corresponding to the released service promotion devices and combining the service promotion information released in the service promotion devices.
The embodiment of the specification collects the sample business data in a random small-scale release mode so as to avoid the problem that the model training effect is not good due to insufficient sample data quantity, and improve the accuracy of the business promotion information matching model training.
On the basis of the above embodiments, in some embodiments of the present specification, the matching information includes promotion score information that the to-be-processed service promotion information is shown on different to-be-processed service promotion devices in different time periods;
the displaying the to-be-processed service promotion information on the corresponding to-be-processed service promotion equipment according to the promotion scoring information in the matching information includes:
and displaying the service promotion information to be processed on corresponding service promotion equipment to be processed in a specified time period according to the promotion scoring information.
In a specific implementation process, the matching information output by the service promotion information matching model may include promotion scoring information that is displayed on different to-be-processed service promotion devices in different time periods by the to-be-processed service promotion information, such as: the release time of the business promotion equipment can be segmented according to the characteristics of different business promotion equipment in the model training process and different business promotion information can be released in different time periods. When the promotion information is matched with the promotion equipment, the service promotion information matching model can output promotion scoring information when the service promotion information is put into the service promotion equipment at different time periods. And then displaying the service promotion information to be processed on corresponding service promotion equipment to be processed in a specified time period according to the matching information output by the model, namely, selecting a proper time period to put the service promotion information to be processed on the service promotion equipment to be processed, wherein the service promotion information to be processed can obtain a better promotion effect. For example: if the service promotion information A is calculated by the service promotion information matching model in 9 a.m.: 00-11: 00 can get the highest score when put into the service promotion device B, 5 in the afternoon: 00-10: 00 to the service promotion device C, the highest score can be obtained, and the service promotion information a can be obtained in 9 a.m.: 00-11: 00, and putting the product on a business promotion device B, wherein in the afternoon of 5: 00-10: 00 is delivered to a service promotion device C.
The embodiment of the specification can put the service promotion information on different service promotion devices in different time periods, and can put the service promotion information on the most appropriate service promotion device, so that diversified putting of the service promotion information is realized, and a better putting effect is obtained.
Fig. 2 is a schematic diagram of a method for matching and managing service promotion information in another embodiment of this specification, and a process of matching and managing service promotion information in this embodiment of this specification is specifically described below with reference to fig. 2:
1. and (4) preparing algorithm data. The service promotion system comprises creative material data, namely resource characteristics of the service promotion information described in the embodiment, equipment attributes, namely equipment characteristics of the service promotion equipment described in the embodiment, and historical service data, namely service execution information of the service promotion equipment described in the embodiment.
1.1 creative materials data. Such as: the small ant features are animation features (small ant actions, small ant grooming, background features) recorded in the above embodiments, material languages (dialect attributes, foreign language attributes, timbre, sound size, and speech speed), document contents (whether business keywords are included, such as "face brushing", whether interests are included, such as "instant decrease", whether harmonious types are included, whether document length is included, whether regional features are included, such as "kiss of Hangzhou, XX", and students of XXX school,. "), and the like. The data are mainly collected by the mode of summarizing and summarizing the marking of the partial manual work.
1.2 device attributes. Namely, the device characteristics of the service promotion device, the specific content of the device characteristics may include: the basic characteristics of the equipment are as follows: selling, leasing, cashier mode, setting sound; device owner characteristics are as follows: transaction scale, industry to which the user belongs, whether to cheat; the life cycle is as follows: activation, climbing, stabilization, loss, and the like; implement consumer labels such as: the university academic duty ratio, the age level distribution, the gender distribution, the preferential sensitivity degree and the like of the customer; the dynamic pin indexes are as follows: brushing the face, scanning the code and competing for the right; the position information is as follows: longitude and latitude, provincial region, neighborhood of community or school, etc.; the time sequence characteristics are as follows: the change of consumption population and consumption amount in the period of day, week and the like; the weather characteristics are as follows: temperature, gas saving, weather characteristics of the environment in which the device is located.
1.3 user characteristic data. The user characteristics are mainly the age, gender, consumption level, occupation, etc. of the user traded on the device.
1.4 Collection of historical Business data
If the device and the user are converted, as shown in fig. 2, when the device is promoted for a face-brushing payment service, and when the user selects a positive result of the face-brushing payment, the user selects a negative result of the code-scanning or other payment methods.
In the absence of business data as algorithm input, random small-scale delivery can be adopted to collect data.
2. Algorithm prediction, i.e. model construction
Inputting the data collected in the step 1, and predicting by adopting a binary algorithm, wherein the prediction comprises the following steps: in the algorithm of random forest, GBDT, regression and the like, in practice, GBDT and random forest are used for prediction, matching prediction is conducted on equipment and creativity (namely service promotion information), the creativity with the highest recommended value of the equipment is output, and a service promotion information matching model is trained and constructed.
3. Preparing data to be evaluated
The data to be evaluated may include resource characteristics of the service promotion information to be processed, device characteristics of the service promotion device to be processed, and may also include user characteristic data in the service promotion device to be processed, and the data to be evaluated is input into the model constructed in step 2.
4. And (4) scoring the data to be evaluated by using the business promotion information matching model, and outputting a scoring matrix of the equipment ID (identification) and the creative ID (identification). Scores for different devices for different creatives may be included in the score matrix.
5. And in engineering, reading creativity recommended by the algorithm according to algorithm prediction, and putting each creative material into the service promotion equipment with the highest score.
In the embodiment of the specification, a creative library of materials is created, and marking is performed on the creative library to realize data management. And realizing the different delivery of different devices according to the result of the prediction algorithm, rather than national delivery or regional delivery. The searched creative material is not the only creative material with the best effect, but the material with the most appropriate single device (or screen), so that the popularization effect of the service popularization is improved, and the diversification of the service popularization is realized.
In the present specification, each embodiment of the method is described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. The relevant points can be obtained by referring to the partial description of the method embodiment.
Based on the above matching management method for the service promotion information, one or more embodiments of the present specification further provide a system for matching management of the service promotion information. The system may include systems (including distributed systems), software (applications), modules, components, servers, clients, etc. that use the methods described in embodiments of the present specification in conjunction with any necessary hardware-implemented devices. Based on the same innovative conception, embodiments of the present specification provide an apparatus as described in the following embodiments. Since the implementation scheme of the apparatus for solving the problem is similar to that of the method, the specific apparatus implementation in the embodiment of the present specification may refer to the implementation of the foregoing method, and repeated details are not repeated. As used hereinafter, the term "unit" or "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Specifically, fig. 3 is a schematic block structure diagram of an embodiment of a matching management device for service promotion information provided in this specification, and as shown in fig. 3, the matching management device for service promotion information provided in this specification may include: evaluation data acquisition module 31, match evaluation module 32, popularization information show module 33, wherein:
the evaluation data acquisition module 31 may be configured to acquire resource characteristics of the to-be-processed service promotion information and device characteristics of the to-be-processed service promotion device;
the matching evaluation module 32 may be configured to determine the to-be-processed service promotion information and the matching information of the to-be-processed service promotion device by using the constructed service promotion information matching model according to the resource characteristics and the device characteristics; the service promotion information matching model is constructed based on resource characteristics of historical service promotion information and equipment characteristics training of historical service promotion equipment, and the matching information comprises promotion scoring information when the service promotion information to be processed is matched with different service promotion equipment to be processed;
the promotion information display module 33 may be configured to display the to-be-processed service promotion information on the corresponding to-be-processed service promotion device according to the promotion scoring information in the matching information.
The matching management device for the service promotion information provided in the embodiment of the present specification can obtain each piece of to-be-processed service promotion information and feature information of to-be-processed service promotion equipment, perform matching scoring on the to-be-processed service promotion information and the to-be-processed service promotion equipment by using a pre-established service promotion information matching model, determine an appropriate service promotion scheme, and display each piece of to-be-processed service promotion information on the to-be-processed service promotion equipment. Instead of displaying the service promotion information on all the service promotion devices, the service promotion information is displayed in a diversified manner, the service promotion effect is improved, the service promotion information does not need to be displayed on all the service promotion devices, resources are saved, and the utilization rate of the resources is improved.
Fig. 4 is a schematic structural diagram of a module of another embodiment of the matching management apparatus for service promotion information provided in this specification, and on the basis of the foregoing embodiment, in some embodiments of this specification, the apparatus further includes a model construction module 41, configured to construct the service promotion information matching model according to the following method:
acquiring resource characteristics of historical service promotion information and equipment characteristics of historical service promotion equipment;
acquiring service execution information in the historical service promotion equipment, and collecting sample service data according to the service execution information and the historical service promotion information released in the historical service promotion equipment; the service execution information which is consistent with the service type of the historical service promotion information released in the historical service promotion device is positive sample service data, and the service execution information which is inconsistent with the service type of the historical service promotion information released in the historical service promotion device is negative sample service data;
and taking the resource characteristics of the historical service promotion information and the equipment characteristics of the historical service promotion equipment as the input of a model, taking the positive sample service data and the negative sample service data as labels, performing model training, and constructing the service promotion information matching model.
In the embodiment of the specification, model training is performed by collecting the historical service promotion information and the characteristic data of the historical service promotion device and based on the service execution data in the historical service promotion device, and the trained service promotion information matching model can intelligently match the service promotion information and the service promotion device, so that the service promotion information can be put on the most appropriate service promotion device, and the service promotion effect is improved.
On the basis of the foregoing embodiments, in some embodiments of the present specification, the model building module is further configured to:
when the service promotion information matching model is constructed, randomly releasing a specified number of service promotion devices, randomly releasing service promotion information in the released service promotion devices, acquiring service execution information of the randomly released service promotion devices, and collecting sample service data.
In the embodiment of the specification, sample business data are collected in a random small-scale release mode, so that the problem that the model training effect is poor due to insufficient sample data is solved, and the accuracy of the business promotion information matching model training is improved.
On the basis of the above embodiments, in some embodiments of the present specification, the apparatus features include at least one of: the method comprises the following steps of device basic physical characteristics, device owner characteristics, device time sequence characteristics, the natural environment where the device is located, life cycle characteristics of the device, characteristics of a business object aimed at by the device and business types in the device.
In the embodiment of the present description, the physical attribute, the environmental attribute, the owner attribute, and the like of the device may all affect the service promotion effect, and the embodiment of the present description collects the characteristics of multiple dimensions of the service promotion device as the evaluation basis for matching the service promotion information with the service promotion device, so as to improve the accuracy of matching the service promotion information with the service promotion device and improve the service promotion effect.
Based on the above embodiments, in some embodiments of the present specification, the resource feature includes at least one of: animation characteristics, language characteristics and case characteristics in the service promotion information.
In the embodiment of the specification, matching management is performed on the service promotion information from three dimensions of animation, language and file contents, so that different service promotion information can be matched to a proper carrier, namely service promotion equipment, as much as possible, and a better service promotion effect is achieved.
On the basis of the above embodiment, the matching information includes promotion scoring information that the to-be-processed service promotion information is shown on different to-be-processed service promotion devices in different time periods;
the promotion information display module is specifically used for:
and displaying the service promotion information to be processed on corresponding service promotion equipment to be processed in a specified time period according to the promotion scoring information.
The embodiment of the specification can put the service promotion information on different service promotion devices in different time periods and can put the service promotion information on the most appropriate service promotion device, so that diversified putting of the service promotion information is realized, and a better putting effect is obtained.
It should be noted that the above-mentioned apparatus may also include other embodiments according to the description of the corresponding method embodiment. The specific implementation manner may refer to the description of the above corresponding method embodiment, and is not described in detail herein.
An embodiment of the present specification further provides a matching management processing device for service promotion information, including: at least one processor and a memory for storing processor-executable instructions, the processor implementing the information recommendation data processing method of the above embodiment when executing the instructions, such as:
acquiring resource characteristics of the service promotion information to be processed and equipment characteristics of the service promotion equipment to be processed;
determining the service promotion information to be processed and the matching information of the service promotion equipment to be processed by utilizing the constructed service promotion information matching model according to the resource characteristics and the equipment characteristics; the service promotion information matching model is constructed based on resource characteristics of historical service promotion information and equipment characteristics training of historical service promotion equipment, and the matching information comprises promotion scoring information when the service promotion information to be processed is matched with different service promotion equipment to be processed;
and displaying the service promotion information to be processed on corresponding service promotion equipment to be processed according to promotion scoring information in the matching information.
It should be noted that the above description of the processing device according to the method embodiment may also include other implementations. The specific implementation manner may refer to the description of the related method embodiment, and is not described in detail herein.
The matching management device for the service promotion information provided by the specification can also be applied to various data analysis and processing systems. The system or server or terminal or processing device may be a single server, or may include a server cluster, a system (including a distributed system), software (applications), a practical operating device, a logic gate device, a quantum computer, etc. using one or more of the methods described herein or one or more embodiments of the system or server or terminal or processing device, in combination with necessary end devices implementing hardware. The system for checking for discrepancies may comprise at least one processor and a memory storing computer-executable instructions that, when executed by the processor, implement the steps of the method of any one or more of the embodiments described above.
The method embodiments provided by the embodiments of the present specification can be executed in a mobile terminal, a computer terminal, a server or a similar computing device. Taking an operation on a server as an example, fig. 5 is a hardware structure block diagram of a matching management server of service promotion information in an embodiment of this specification, and the computer terminal may be the matching management server of service promotion information or a matching management device of service promotion information in the above embodiment. As shown in fig. 5, the server 10 may include one or more (only one shown) processors 100 (the processors 100 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA, etc.), a non-volatile memory 200 for storing data, and a transmission module 300 for communication functions. It will be understood by those skilled in the art that the structure shown in fig. 5 is only an illustration and is not intended to limit the structure of the electronic device. For example, the server 10 may also include more or fewer components than shown in FIG. 5, and may also include other processing hardware, such as a database or multi-level cache, a GPU, or have a different configuration than shown in FIG. 5, for example.
The non-volatile memory 200 may be configured to store software programs and modules of application software, such as program instructions/modules corresponding to the method for matching and managing service promotion information in the embodiment of the present specification, and the processor 100 executes various functional applications and resource data updates by running the software programs and modules stored in the non-volatile memory 200. Non-volatile memory 200 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the non-volatile memory 200 may further include memory located remotely from the processor 100, which may be connected to a computer terminal through a network. Examples of such networks include, but are not limited to, the internet, intranets, office-to-network, mobile communication networks, and combinations thereof.
The transmission module 300 is used for receiving or transmitting data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal. In one example, the transmission module 300 includes a Network adapter (NIC) that can be connected to other Network devices through a base station so as to communicate with the internet. In one example, the transmission module 300 may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The method or apparatus provided in this specification and described in the foregoing embodiments may implement service logic through a computer program and record the service logic on a storage medium, where the storage medium may be read and executed by a computer, and implement the effects of the solutions described in the embodiments of this specification, such as:
acquiring resource characteristics of the service promotion information to be processed and equipment characteristics of the service promotion equipment to be processed;
determining the service promotion information to be processed and the matching information of the service promotion equipment to be processed by utilizing the constructed service promotion information matching model according to the resource characteristics and the equipment characteristics; the service promotion information matching model is constructed based on resource characteristics of historical service promotion information and equipment characteristics training of historical service promotion equipment, and the matching information comprises promotion scoring information when the service promotion information to be processed is matched with different service promotion equipment to be processed;
and displaying the service promotion information to be processed on corresponding service promotion equipment to be processed according to promotion scoring information in the matching information.
The storage medium may include a physical device for storing information, and typically, the information is digitized and then stored using an electrical, magnetic, or optical media. The storage medium may include: devices that store information using electrical energy, such as various types of memory, e.g., RAM, ROM, etc.; devices that store information using magnetic energy, such as hard disks, floppy disks, tapes, core memories, bubble memories, and usb disks; devices that store information optically, such as CDs or DVDs. Of course, there are other ways of storing media that can be read, such as quantum memory, graphene memory, and so forth.
The matching management method or apparatus for the service promotion information provided in the embodiments of the present specification may be implemented in a computer by a processor executing corresponding program instructions, for example, implemented in a PC end using a c + + language of a windows operating system, implemented in a linux system, or implemented in an intelligent terminal using android and iOS system programming languages, implemented in processing logic based on a quantum computer, or the like.
It should be noted that descriptions of the apparatus, the computer storage medium, and the system described above according to the related method embodiments may also include other embodiments, and specific implementations may refer to descriptions of corresponding method embodiments, which are not described in detail herein.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the hardware + program class embodiment, since it is substantially similar to the method embodiment, the description is simple, and the relevant points can be referred to only the partial description of the method embodiment.
The embodiments of the present description are not limited to what must be consistent with industry communications standards, standard computer resource data updating and data storage rules, or what is described in one or more embodiments of the present description. Certain industry standards, or implementations modified slightly from those described using custom modes or examples, may also achieve the same, equivalent, or similar, or other, contemplated implementations of the above-described examples. The embodiments using the modified or transformed data acquisition, storage, judgment, processing and the like can still fall within the scope of the alternative embodiments of the embodiments in this specification.
In the 90 th generation of 20 th century, it is obvious that improvements in Hardware (for example, improvements in Circuit structures such as diodes, transistors and switches) or software (for improvement in method flow) can be distinguished for a technical improvement, however, as technology develops, many of the improvements in method flow today can be regarded as direct improvements in Hardware Circuit structures, designers almost all obtain corresponding Hardware Circuit structures by Programming the improved method flow into Hardware circuits, and therefore, it cannot be said that an improvement in method flow cannot be realized by Hardware entity modules, for example, Programmable logic devices (Programmable logic devices L organic devices, P L D) (for example, Field Programmable Gate Arrays (FPGAs) are integrated circuits whose logic functions are determined by user Programming of devices), and a digital system is "integrated" on a P L D "by self Programming of designers without requiring many kinds of integrated circuits manufactured and manufactured by special chip manufacturers to design and manufacture, and only a Hardware software is written in Hardware programs such as Hardware programs, software programs, such as Hardware programs, software, Hardware programs, software programs, Hardware programs, software, Hardware programs, software, Hardware programs, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software, Hardware, software.
A controller may be implemented in any suitable manner, e.g., in the form of, for example, a microprocessor or processor and a computer readable medium storing computer readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, Application Specific Integrated Circuits (ASICs), programmable logic controllers (PLC's) and embedded microcontrollers, examples of which include, but are not limited to, microcontrollers 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone L abs C8051F320, which may also be implemented as part of the control logic of a memory.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a vehicle-mounted human-computer interaction device, a cellular telephone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.
Although one or more embodiments of the present description provide method operational steps as described in the embodiments or flowcharts, more or fewer operational steps may be included based on conventional or non-inventive approaches. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. When the device or the end product in practice executes, it can execute sequentially or in parallel according to the method shown in the embodiment or the figures (for example, in the environment of parallel processors or multi-thread processing, even in the environment of distributed resource data update). The terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, the presence of additional identical or equivalent elements in a process, method, article, or apparatus that comprises the recited elements is not excluded. The terms first, second, etc. are used to denote names, but not any particular order.
For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, when implementing one or more of the present description, the functions of each module may be implemented in one or more software and/or hardware, or a module implementing the same function may be implemented by a combination of multiple sub-modules or sub-units, etc. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable resource data updating apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable resource data updating apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable resource data update apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable resource data update apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage, graphene storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
As will be appreciated by one skilled in the art, one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, one or more embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
One or more embodiments of the present description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present specification can also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, and the relevant points can be referred to only part of the description of the method embodiments. In the description of the specification, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the specification. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
The above description is merely exemplary of one or more embodiments of the present disclosure and is not intended to limit the scope of one or more embodiments of the present disclosure. Various modifications and alterations to one or more embodiments described herein will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement or the like made within the spirit and principle of the present specification should be included in the scope of the claims.

Claims (13)

1. A matching management method for service promotion information comprises the following steps:
acquiring resource characteristics of the service promotion information to be processed and equipment characteristics of the service promotion equipment to be processed;
determining the service promotion information to be processed and the matching information of the service promotion equipment to be processed by utilizing the constructed service promotion information matching model according to the resource characteristics and the equipment characteristics; the service promotion information matching model is constructed based on resource characteristics of historical service promotion information and equipment characteristics training of historical service promotion equipment, and the matching information comprises promotion scoring information when the service promotion information to be processed is matched with different service promotion equipment to be processed;
and displaying the service promotion information to be processed on corresponding service promotion equipment to be processed according to promotion scoring information in the matching information.
2. The method of claim 1, wherein the service promotion information matching model is configured to be constructed as follows:
acquiring resource characteristics of historical service promotion information and equipment characteristics of historical service promotion equipment;
acquiring service execution information in the historical service promotion equipment, and collecting sample service data according to the service execution information and the historical service promotion information released in the historical service promotion equipment; the service execution information which is consistent with the service type of the historical service promotion information released in the historical service promotion device is positive sample service data, and the service execution information which is inconsistent with the service type of the historical service promotion information released in the historical service promotion device is negative sample service data;
and taking the resource characteristics of the historical service promotion information and the equipment characteristics of the historical service promotion equipment as the input of a model, taking the positive sample service data and the negative sample service data as labels, performing model training, and constructing the service promotion information matching model.
3. The method of claim 2, further comprising:
when the service promotion information matching model is constructed, randomly releasing a specified number of service promotion devices, randomly releasing service promotion information in the released service promotion devices, acquiring service execution information of the randomly released service promotion devices, and collecting sample service data.
4. The method of claim 1, the device characteristics comprising at least one of: the method comprises the following steps of device basic physical characteristics, device owner characteristics, device time sequence characteristics, the natural environment where the device is located, life cycle characteristics of the device, characteristics of a business object aimed at by the device and business types in the device.
5. The method of claim 1, the resource characteristics comprising at least one of: animation characteristics, language characteristics and case characteristics in the service promotion information.
6. The method according to claim 1, wherein the matching information includes promotion scoring information that the to-be-processed service promotion information is shown on different to-be-processed service promotion devices at different time periods;
the displaying the to-be-processed service promotion information on the corresponding to-be-processed service promotion equipment according to the promotion scoring information in the matching information includes:
and displaying the service promotion information to be processed on corresponding service promotion equipment to be processed in a specified time period according to the promotion scoring information.
7. A matching management device for service promotion information comprises:
the evaluation data acquisition module is used for acquiring the resource characteristics of the service promotion information to be processed and the equipment characteristics of the service promotion equipment to be processed;
the matching evaluation module is used for determining the to-be-processed service promotion information and the matching information of the to-be-processed service promotion device by utilizing the constructed service promotion information matching model according to the resource characteristics and the device characteristics; the service promotion information matching model is constructed based on resource characteristics of historical service promotion information and equipment characteristics training of historical service promotion equipment, and the matching information comprises promotion scoring information when the service promotion information to be processed is matched with different service promotion equipment to be processed;
and the promotion information display module is used for displaying the to-be-processed service promotion information on corresponding to-be-processed service promotion equipment according to the promotion scoring information in the matching information.
8. The apparatus of claim 7, further comprising a model construction module configured to construct the service promotion information matching model according to the following method:
acquiring resource characteristics of historical service promotion information and equipment characteristics of historical service promotion equipment;
acquiring service execution information in the historical service promotion equipment, and collecting sample service data according to the service execution information and the historical service promotion information released in the historical service promotion equipment; the service execution information which is consistent with the service type of the historical service promotion information released in the historical service promotion device is positive sample service data, and the service execution information which is inconsistent with the service type of the historical service promotion information released in the historical service promotion device is negative sample service data;
and taking the resource characteristics of the historical service promotion information and the equipment characteristics of the historical service promotion equipment as the input of a model, taking the positive sample service data and the negative sample service data as labels, performing model training, and constructing the service promotion information matching model.
9. The apparatus of claim 8, the model building module further to:
when the service promotion information matching model is constructed, randomly releasing a specified number of service promotion devices, randomly releasing service promotion information in the released service promotion devices, acquiring service execution information of the randomly released service promotion devices, and collecting sample service data.
10. The apparatus of claim 7, the device features comprising at least one of: the method comprises the following steps of device basic physical characteristics, device owner characteristics, device time sequence characteristics, the natural environment where the device is located, life cycle characteristics of the device, characteristics of a business object aimed at by the device and business types in the device.
11. The apparatus of claim 7, the resource characteristics comprising at least one of: animation characteristics, language characteristics and case characteristics in the service promotion information.
12. The apparatus according to claim 7, wherein the matching information includes promotion scoring information that the to-be-processed service promotion information is shown on different to-be-processed service promotion devices at different time periods;
the promotion information display module is specifically used for:
and displaying the service promotion information to be processed on corresponding service promotion equipment to be processed in a specified time period according to the promotion scoring information.
13. A matching management processing device of service promotion information comprises: at least one processor and a memory for storing processor-executable instructions, the processor implementing the method of any one of claims 1-6 when executing the instructions.
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CN114638629A (en) * 2020-12-15 2022-06-17 支付宝(杭州)信息技术有限公司 Information pushing method and device

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