CN102201095A - Network investigation method and system - Google Patents
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- CN102201095A CN102201095A CN2010101396205A CN201010139620A CN102201095A CN 102201095 A CN102201095 A CN 102201095A CN 2010101396205 A CN2010101396205 A CN 2010101396205A CN 201010139620 A CN201010139620 A CN 201010139620A CN 102201095 A CN102201095 A CN 102201095A
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Abstract
The invention discloses a network investigation method and system, belonging to the field of internetworks. The method comprises the following steps of: selecting a user, as a target user, corresponding to an investigation target according to behavior logs of multiple users; prompting a web based survey generated in advance to the target user; and receiving a web based survey answer submitted by the target user. The invention also discloses a network investigation system. The system comprises a target user selection module, a web based survey prompting module and a web based survey receiving module. In the invention, the market investigation is carried out by sifting the target user suitable for the investigation target according to the behavior logs of the users through a network, therefore, a large amount of manpower and material resources are saved, and the efficiency of an investigation result is greatly improved.
Description
Technical field
The present invention relates to internet arena, particularly a kind of network method of investigation and study and investigation system.
Background technology
Market study be meant to the data relevant with marketing decision-making plan, Collection and analysis and analysis result is used for the process of marketing decision-making.The basic task of market study is exactly to provide the information that solves the marketing problem for administration and supervision authorities.Market study also is to determine that client and potential customer need and the crucial management tool of demand, is the means that enterprise is used for setting up relation of long standing relation, and good market study helps to guarantee enterprise's survival and development in future.Traditional market study mode is an extremely huge engineering of labor intensive material resources, not only for place and the environment requirement to some extent investigated, and, need a large amount of Research Analysts, for the investigated person, need to expend considerable time and energy yet and go to participate in, so effect is not an ideal very.
Method of investigation and study has following two kinds of technical schemes at present:
First kind is with manual type, promptly is that directly the invitation personnel participate in, and carries out result's collection at last by artificial mode.
Second kind is with phone or other, promptly by specific transmission system such as phone, mail, telegram etc., investigation information is sent to the user, and the user returns the questionnaire that fills then, carries out result's collection at last by artificial mode.
After prior art was analyzed, the inventor found that prior art has following shortcoming at least:
The manpower and materials that manual type expends are bigger, and the influence that is subjected to factors such as region and environment is bigger, and the process cycle of investigation is longer.
Phone or other mode need expend huge material resources, and can't guarantee returning of result.
Summary of the invention
The embodiment of the invention provides a kind of network method of investigation and study and investigation system.Described technical scheme is as follows:
On the one hand, a kind of network method of investigation and study comprises:
According to a plurality of users' behavior daily record, select and investigate the corresponding user of purpose as the targeted customer;
The network questionnaire that generates in advance is prompted to described targeted customer;
Receive the network questionnaire answer that described targeted customer submits to.
According to a plurality of users' behavior daily record, select also to comprise as the targeted customer with the corresponding user of investigation purpose:
When described a plurality of users or described targeted customer have the investigation record,, get rid of the user or the targeted customer that do not meet preset standard according to described investigation record;
Described investigation record comprises number of times that participates in investigation and the quality that participates in investigation at least.
Described investigation record is network questionnaire answer and the default evaluation criterion of in the past submitting to according to user or targeted customer, described user or targeted customer is estimated obtain.
According to described investigation record, get rid of the user or the targeted customer that do not meet preset standard and comprise:
When the quality of the participation investigation in described user or targeted customer's the investigation record during, get rid of described user or targeted customer less than first threshold;
And/or,
When the number of times that participates in investigation in described user or targeted customer's the investigation record is not less than second threshold value, get rid of described user or targeted customer.
The network questionnaire that generates in advance is prompted to described targeted customer to be comprised before:
To meet investigation purpose problem and be converted to the content-form of appointment, and generate network questionnaire.
On the other hand, a kind of network investigation system comprises:
The targeted customer selects module, is used for the behavior daily record according to a plurality of users, selects and investigate the corresponding user of purpose as the targeted customer, and described targeted customer is notified to the network questionnaire reminding module;
Described network questionnaire reminding module, the network questionnaire that is used for generating in advance is prompted to described targeted customer and selects the selected targeted customer of module;
The network questionnaire receiver module is used to receive the network questionnaire answer that described targeted customer submits to.
Described targeted customer selects module also to comprise:
User's rejected unit is used for according to described investigation record, getting rid of the user or the targeted customer that do not meet preset standard when described a plurality of users or described targeted customer have the investigation record; Described investigation record comprises number of times that participates in investigation and the quality that participates in investigation at least.
Described system also comprises:
Investigation record generation module, be used for generating the investigation record, and described investigation record is offered described targeted customer select module, described investigation record is network questionnaire answer and the default evaluation criterion of in the past submitting to according to described user or described targeted customer, described user or described targeted customer is estimated obtain.
User's rejected unit comprises:
First gets rid of subelement, when being used for the quality investigated when the participation of described user or targeted customer's investigation record less than first threshold, gets rid of described user or targeted customer;
And/or,
Second gets rid of subelement, when being used for number of times that the investigation record as described user or targeted customer participates in investigating and being not less than second threshold value, gets rid of described user or targeted customer.
Described system also comprises:
The network questionnaire generation module is used for being converted to the content-form of appointment with meeting investigation purpose problem, and generates network questionnaire.
The beneficial effect of the technical scheme that the embodiment of the invention provides is:
The present invention carries out market study by network, and carries out the network investigation according to the targeted customer that user's behavior Log Filter goes out to be fit to investigate purpose, not only can save lot of manpower and material resources, and the validity of finding is greatly improved.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the process flow diagram of a kind of network method of investigation and study of providing of the embodiment of the invention 1;
Fig. 2 is the process flow diagram of a kind of network method of investigation and study of providing of the embodiment of the invention 2;
Fig. 3 is the structural representation of a kind of network investigation system of providing of the embodiment of the invention 3.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, embodiment of the present invention is described further in detail below in conjunction with accompanying drawing.
Embodiment 1
In order to use manpower and material resources sparingly, shorten the investigation cycle, the embodiment of the invention provides a kind of network method of investigation and study, and referring to Fig. 1, this method comprises:
101:, select and investigate the corresponding user of purpose as the targeted customer according to a plurality of users' behavior daily record;
102: the network questionnaire that will generate in advance is prompted to this targeted customer;
103: receive the network questionnaire answer that this targeted customer submits to.
Wherein, according to a plurality of users' behavior daily record, select also to comprise as the targeted customer with the corresponding user of investigation purpose:
When these a plurality of users or this targeted customer have the investigation record,, get rid of the user or the targeted customer that do not meet preset standard according to this investigation record;
This investigation record comprises number of times that participates in investigation and the quality that participates in investigation at least.
Wherein, this investigation record is network questionnaire answer and the default evaluation criterion of in the past submitting to according to this user or this targeted customer, this user or this targeted customer is estimated obtain.
Wherein, according to this investigation record, get rid of the user or the targeted customer that do not meet preset standard and comprise:
When the quality of the participation investigation in this user or targeted customer's the investigation record during, get rid of this user or targeted customer less than first threshold;
And/or,
When the number of times that participates in investigation in this user or targeted customer's the investigation record is not less than second threshold value, get rid of this user or targeted customer.
Wherein, the network questionnaire that generates in advance being prompted to this targeted customer comprises before:
To meet investigation purpose problem and be converted to the content-form of appointment, and generate network questionnaire.
The present invention carries out market study by network, and filters out the targeted customer who is fit to the investigation purpose according to user's behavior daily record and carry out the network investigation, not only can save lot of manpower and material resources, and the validity of finding is greatly improved.
Embodiment 2
In order to use manpower and material resources sparingly, shorten the investigation cycle, the embodiment of the invention provides a kind of network method of investigation and study, and referring to Fig. 2, this method comprises:
201: will meet investigation purpose problem and be converted to the content-form of appointment, and generate network questionnaire;
Particularly, this step 201 can comprise the steps:
201a: receive the problem that the investigation initiator provides;
Wherein, this problem can be the set of investigation initiator in conjunction with the questionnaire problem of specific investigation purpose formulation, also can be certain investigation purpose according to investigation initiator appointment, the set of the questionnaire problem of from corresponding database, extracting, the embodiment of the invention is not done concrete qualification to this.
201b: the problem that will investigate the initiator provides is converted to the content-form of investigation initiator appointment, and generates network questionnaire;
Particularly, this step 201b can comprise the steps:
(1) the optional content-form of prompting investigation initiator;
Wherein, this content-form includes but not limited to: multiple-choice question, the topic etc. of filling a vacancy;
For example, the problem that the investigation initiator provides is: " your favorite season ", system prompt investigation two options of initiator " multiple-choice question ", " topic of filling a vacancy ", the investigation initiator selects " topic of filling a vacancy ", then this problem is converted to the topic form of filling a vacancy: " you are favorite season " if the investigation initiator selects " multiple-choice question ", then is converted to problem the multiple-choice question form, and Option Box is provided, fill for the user.
(2) the investigation initiator selects according to the content-form that provides;
Wherein, this selection can be for each problem difference chosen content form, perhaps selects a kind of content-form for some problem, for other problems are selected another kind of content-form, can also select with a kind of content-form for whole issue, the embodiment of the invention is not done concrete qualification to this.
(3) problem is changed according to the content-form of investigation initiator appointment, and generated network questionnaire.
Wherein, the network questionnaire of this generation can be preserved by form web page, and this form web page can be the dynamic web page form, by user or system's setting.
Need to prove that the process of this generation network questionnaire only needs to finish before step 207 to get final product, itself and step 202-206 do not have specific precedence relationship.
202: analyze a plurality of users' behavior daily record;
Wherein, said here user is meant the network user, need to prove, each user has many attributes.As: landing time, land duration, debarkation point and the website of browsing etc., can find out user's set that meet investigation purpose and demand according to investigation purpose and demand different.
203:, select attribute and this corresponding user of investigation purpose as the targeted customer according to the attribute in these a plurality of user behavior daily records;
For example: only to consider that four attributes are example, can obtain the attribute form as following table:
Table 1 attribute form
| The user | Landing time | Land duration (minute) | The debarkation point | The website of browsing |
| A | 20:35 | 100 | Shanghai | Tengxun's news |
| B | 08:10 | 123 | Beijing | Tengxun's news |
| C | 08:25 | 98 | Beijing | Tengxun's finance and economics |
| D | 08:16 | 200 | Shanghai | Tengxun's finance and economics |
The investigation purpose is the suggestion of soliciting Tengxun's finance and economics of carrying out correcting now, promptly needs to solicit the consumers' opinions of having seen this column during being on duty, and then can extract by above table and browse the user of Tengxun's finance and economics as the targeted customer.
By the analysis to each user property in the form, user C and the D device that is on duty has been seen Tengxun's finance and economics column, then extracts user C and D as the targeted customer.
204: judge whether each this targeted customer has the investigation record,
If, execution in step 205;
If not, execution in step 207;
Particularly, judge whether each this targeted customer has the investigation record to comprise: according to this targeted customer's information, judge whether this targeted customer has its corresponding investigation record, this information can be targeted customer's ID, name etc., and the embodiment of the invention is not done concrete qualification.
If this targeted customer does not investigate record, illustrate that this targeted customer had neither part nor lot in network surveying.
205: the investigation record that extracts and analyze each selected targeted customer;
Preferably, this investigation record comprises at least: participate in the number of times of investigation and participate in the quality of investigation, the investigation record is network questionnaire answer and the default evaluation criterion of in the past submitting to according to the targeted customer, the targeted customer is estimated obtain.
Wherein, the concrete grammar that obtains investigating record is:
After the network questionnaire answer that receives arbitrary user feedback, according to default evaluation criterion this network questionnaire answer is analyzed, the number of times of the participation investigation that this user's network paper is shown and participate in quality and estimate, obtain this user's investigation record, so that use when investigating later on; Need to prove that said user is meant the network user who has participated in the network investigation and fed back to the network questionnaire answer here.
Preferably, the user who participated in network surveying is collected, and the user is marked, wherein,, will estimate the lower user of score as silent user with estimating the higher user of score as enlivening participating user according to user's answer situation; Or, with estimating the lower user of score, will estimate the higher user of score as silent user as enlivening participating user.
Need to prove that this default evaluation criterion can have multiple, specify that the embodiment of the invention is not done concrete qualification according to the concrete setting of system.
For example, when estimating the participation quality, the user who has participates in investigating the conscientious of ten minutes, and then the scoring to the user is 5, if the user opens network questionnaire, but does not finish all problems, then the degree that the user finished is marked, and as 4,3,2,1.For user's scoring of ignoring network questionnaire is-1 minute.All users that at every turn participate in investigation are given a mark, and gather, note number of times and score that each user participates in network surveying.For the higher user of mark, be referred to as to enliven participating user.On the contrary, for the very low user of score, be referred to as silent user.
206: whether the investigation record of judging the targeted customer meets preset standard,
If, execution in step 208;
If not, execution in step 207;
Wherein, above-mentioned preset standard comprises: the quality that participates in investigation need be equal to or greater than first threshold, and/or the number of times that participates in investigation need be less than or equal to second threshold value.
Particularly,
When the targeted customer does not investigate record, that is to say that this targeted customer never participated in investigation, never submitted the network questionnaire answer to, execution in step 208;
When the quality of the participation investigation in targeted customer's the investigation record during less than first threshold, execution in step 207;
And/or,
When the number of times that participates in investigation in targeted customer's the investigation record is not less than second threshold value, execution in step 207;
207: get rid of the targeted customer that this does not meet preset standard, finish;
Need to prove, this step mainly is in order to get rid of the relatively poor targeted customer of investigation record, in order to avoid the waste Internet resources can pass through to get rid of the relatively poor targeted customer of investigation record, " silent user " for example estimated out in the step 204, or ignore the user of network questionnaire.When needs carry out certain network investigation, avoid choosing " silent user " as far as possible, choose any active ues as far as possible, can effectively utilize the bandwidth of network like this, avoid the flow waste.
Wherein, getting rid of the user that the number of times that participates in investigation is not less than second threshold value, is for fear of the harassing and wrecking to the user.
Need to prove that this step 202-step 207 is method for optimizing of select target user, this method is promptly analyzed this user's behavior daily record, according to the attribute in the behavior daily record, extracts this attribute and the corresponding user of this investigation purpose, as the targeted customer; According to this targeted customer's investigation record, get rid of the wherein relatively poor targeted customer of investigation record;
This step 202-step 207 can also be replaced by following method:
Analyze this user's behavior daily record,, select this attribute and the corresponding user of this investigation purpose,, that is, only user's behavior daily record is analyzed, according to the user of select target as a result of its behavior log analysis as the targeted customer according to the attribute in the behavior daily record;
Or,
Analyze this user's behavior daily record,, extract this attribute and the corresponding user of this investigation purpose, as the targeted customer according to the attribute in the behavior daily record; According to this user's investigation record, evaluation result among this user is reached the user of preset standard as the targeted customer.
Similar among method that it is concrete and the step 202-207, do not repeat them here.
Need to prove, the interest and the user that have embodied this investigation purpose in targeted customer's the behavior daily record browse custom, the conscientious degree of user's answer and the number of times of answer have been embodied in the investigation record, more likely participate in answer according to the above-mentioned user that both select, also promptly improved the efficient of investigation.
208: the network questionnaire that will generate in advance is prompted to this targeted customer by the Network Transmission passage of appointment;
Wherein, the Network Transmission passage is meant the specific software client as the user, mail, instant communication information etc., thus inform and guide the investigation of corresponding customer group participation network questionnaire.
209: receive the network questionnaire answer that this targeted customer submits to.
Need to prove, after the network questionnaire that the generates transmission channel by appointment is prompted to the targeted customer, the targeted customer then can carry out filling in of network questionnaire in any moment and the place that can be connected to the internet, its result will be kept in the system automatically, and will carry out result's corresponding analysis automatically, this is analyzed and is the analysis to the answer of user network questionnaire, comprises the analysis at the investigation purpose.
Further, after the network questionnaire that receives this targeted customer's submission, can also comprise: generate the investigation record, its concrete grammar is: after the network questionnaire answer that receives arbitrary user feedback, according to default evaluation criterion this network questionnaire answer is analyzed, the number of times of the participation investigation that this user's network paper is shown and participate in quality and estimate, obtain this user's investigation record, so that use when investigating later on; Need to prove that said user is meant the network user who has participated in the network investigation and fed back to the network questionnaire answer here.
The present invention carries out market study by network, and write down according to user's behavior daily record and investigation in the past and to filter out the targeted customer who is fit to the investigation purpose and carry out the network investigation, not only can save lot of manpower and material resources, and the validity of finding is greatly improved.
Embodiment 3
In order to use manpower and material resources sparingly, shorten the investigation cycle, the embodiment of the invention provides a kind of network investigation system, and referring to Fig. 3, this system comprises:
The targeted customer selects module 301, is used for the behavior daily record according to a plurality of users, selects and investigate the corresponding user of purpose as the targeted customer, and this targeted customer is notified to network questionnaire reminding module 302;
This targeted customer selects module 301 also to comprise:
User's rejected unit 3011, be used for when these a plurality of users or this targeted customer when investigation record generation module 304 has the investigation record, according to this investigation record, get rid of the user or the targeted customer that do not meet preset standard; This investigation record comprises number of times that participates in investigation and the quality that participates in investigation at least.
User's rejected unit 3011 comprises:
First gets rid of subelement 3011a, when being used for the quality investigated when the participation of this user or targeted customer's investigation record less than first threshold, gets rid of this user or targeted customer;
And/or,
Second gets rid of subelement 3011b, when being used for number of times that the investigation record as this user or targeted customer participates in investigating and being not less than second threshold value, gets rid of this user or targeted customer.
Network questionnaire reminding module 302, the network questionnaire that is used for generating in advance is prompted to this targeted customer and selects module 301 selected targeted customers;
Network questionnaire receiver module 303 is used to receive the network questionnaire answer that this targeted customer submits to.
This system also comprises:
Investigation record generation module 304, be used for generating the investigation record, and should investigate record and offer this targeted customer and select module 301, this investigation record is network questionnaire answer and the default evaluation criterion of in the past submitting to according to user or targeted customer, this user or targeted customer is estimated obtain.
This system also comprises:
Network questionnaire generation module 300 is used for being converted to the content-form of appointment with meeting investigation purpose problem, and generates network questionnaire.
The system that present embodiment provides belongs to same design with method embodiment, and its specific implementation process sees method embodiment for details, repeats no more here.
The present invention carries out market study by network, and write down according to user's behavior daily record and investigation in the past and to filter out the targeted customer who is fit to the investigation purpose and carry out the network investigation, not only can save lot of manpower and material resources, and the validity of finding is greatly improved.
The all or part of of the technique scheme that the embodiment of the invention provides can be finished by the relevant hardware of programmed instruction, described program can be stored in the storage medium that can read, and this storage medium comprises: various media that can be program code stored such as ROM, RAM, magnetic disc or CD.
The above only is preferred embodiment of the present invention, and is in order to restriction the present invention, within the spirit and principles in the present invention not all, any modification of being done, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a network method of investigation and study is characterized in that, comprising:
According to a plurality of users' behavior daily record, select and investigate the corresponding user of purpose as the targeted customer;
The network questionnaire that generates in advance is prompted to described targeted customer;
Receive the network questionnaire answer that described targeted customer submits to.
2. method according to claim 1 is characterized in that, according to a plurality of users' behavior daily record, selects also to comprise as the targeted customer with the corresponding user of investigation purpose:
When described a plurality of users or described targeted customer have the investigation record,, get rid of the user or the targeted customer that do not meet preset standard according to described investigation record;
Described investigation record comprises number of times that participates in investigation and the quality that participates in investigation at least.
3. method according to claim 2 is characterized in that, described investigation record is network questionnaire answer and the default evaluation criterion of in the past submitting to according to user or targeted customer, described user or targeted customer is estimated obtain.
4. according to each described method of claim 2-3, it is characterized in that,, get rid of the user or the targeted customer that do not meet preset standard and comprise according to described investigation record:
When the quality of the participation investigation in described user or targeted customer's the investigation record during, get rid of described user or targeted customer less than first threshold;
And/or,
When the number of times that participates in investigation in described user or targeted customer's the investigation record is not less than second threshold value, get rid of described user or targeted customer.
5. method according to claim 1 is characterized in that, the network questionnaire that generates in advance is prompted to described targeted customer comprises before:
To meet investigation purpose problem and be converted to the content-form of appointment, and generate network questionnaire.
6. a network investigation system is characterized in that, comprising:
The targeted customer selects module, is used for the behavior daily record according to a plurality of users, selects and investigate the corresponding user of purpose as the targeted customer, and described targeted customer is notified to the network questionnaire reminding module;
Described network questionnaire reminding module, the network questionnaire that is used for generating in advance is prompted to described targeted customer and selects the selected targeted customer of module;
The network questionnaire receiver module is used to receive the network questionnaire answer that described targeted customer submits to.
7. system according to claim 6 is characterized in that, described targeted customer selects module also to comprise:
User's rejected unit is used for according to described investigation record, getting rid of the user or the targeted customer that do not meet preset standard when described a plurality of users or described targeted customer have the investigation record; Described investigation record comprises number of times that participates in investigation and the quality that participates in investigation at least.
8. system according to claim 7 is characterized in that, described system also comprises:
Investigation record generation module, be used for generating the investigation record, and described investigation record is offered described targeted customer select module, described investigation record is network questionnaire answer and the default evaluation criterion of in the past submitting to according to described user or described targeted customer, described user or described targeted customer is estimated obtain.
9. system according to claim 7 is characterized in that, user's rejected unit comprises:
First gets rid of subelement, when being used for the quality investigated when the participation of described user or targeted customer's investigation record less than first threshold, gets rid of described user or targeted customer;
And/or,
Second gets rid of subelement, when being used for number of times that the investigation record as described user or targeted customer participates in investigating and being not less than second threshold value, gets rid of described user or targeted customer.
10. system according to claim 6 is characterized in that, described system also comprises:
The network questionnaire generation module is used for being converted to the content-form of appointment with meeting investigation purpose problem, and generates network questionnaire.
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| CN107194743A (en) * | 2017-06-19 | 2017-09-22 | 腾讯科技（深圳）有限公司 | A kind of network surveying questionnaire generation method and device |
| CN108428152A (en) * | 2018-03-12 | 2018-08-21 | 平安科技（深圳）有限公司 | questionnaire generation method, server and computer readable storage medium |
| CN109034519A (en) * | 2018-06-04 | 2018-12-18 | 北京比特智学科技有限公司 | Survey data acquisition methods and device |
| CN109034519B (en) * | 2018-06-04 | 2021-02-12 | 北京比特智学科技有限公司 | Survey data acquisition method and device |
| CN109033044A (en) * | 2018-06-14 | 2018-12-18 | 万翼科技有限公司 | Sort method, server and the storage medium of questionnaire option |
| CN110414932A (en) * | 2019-07-24 | 2019-11-05 | 中国铁塔股份有限公司 | A kind of information processing method and communication equipment |
| CN110413926A (en) * | 2019-07-24 | 2019-11-05 | 秒针信息技术有限公司 | A kind of questionnaire method and device |
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