WO2019085394A1 - Present giving scheme selection method and terminal - Google Patents

Abstract

The present application is applicable to the field of information identification, and provides a present giving scheme selection method and terminal. The method comprises: obtaining insurance purchase information of a customer; extracting, according to a preset present matching parameter extraction algorithm, a marketing activity matching dimension and a product feature matching dimension included in the insurance purchase information; determining, according to the marketing activity matching dimension, a marketing activity corresponding to the customer; selecting, from present giving schemes corresponding to the marketing activity, a present giving scheme corresponding to the product feature matching dimension; and identifying the selected present giving scheme as a candidate present giving scheme of the customer. According to embodiments of the present application, insurance purchase information of a customer is obtained, a marketing activity matching dimension and a product feature matching dimension are determined according to the insurance purchase information, and a candidate present giving scheme of the customer is selected, so that the problems of low selection accuracy and irregular giving during the existing present giving scheme selection process can be resolved.

Description

Method for selecting gift giving scheme and terminal thereof

This application claims the priority of the Chinese patent application entitled "A method for selecting a gift giving scheme and its terminal", which is filed on October 31, 2017, with the application number of 201711045210.2, the entire contents of which are incorporated by reference. Combined in this application.

Technical field

The present application belongs to the field of information recognition technology, and in particular relates to a method for selecting a gift giving scheme and a terminal thereof.

Background technique

Giving gifts to customers as one of the common means of thanking customers for purchasing related products is widely used in today's major industries. When a customer purchases a certain product, it is generally determined by a salesperson or a customer to manually determine a suitable gift giving scheme, and the selected gift giving scheme is enumerated for the customer to make a selection.

However, the selection process of the above gift giving scheme mainly relies on manual subjective determination. When the gift giving scheme involves multiple selection factors, in particular, for the gift giving scheme of the insurance industry, there are many selection factors, such as sales personnel or customers. The agent needs to determine the corresponding gift giving scheme according to various types of insurance, the amount of insurance, the length of time for insurance, and the corresponding insured person. Therefore, in the case of complicated and more selected factors, manual judgment is easy to occur. The wrong judgment leads to a lower accuracy of selection and the cost of gift giving is more difficult to control. On the other hand, by manually selecting the gift giving scheme, it is easy to give off the illegal gift, which increases the sales and promotion costs of the enterprise.

technical problem

In view of this, the embodiment of the present application provides a method for selecting a gift giving scheme and a terminal thereof, so as to solve the selection process of the existing gift giving scheme, which is prone to illegal gifting, and increases the sales and promotion cost of the enterprise. problem.

Technical solution

The method for selecting a gift giving scheme provided by the present application, the method for selecting the gift giving scheme includes:

Obtain the customer's policy purchase information;

Extracting a marketing activity matching dimension and a product feature matching dimension included in the policy purchase information according to a preset gift matching parameter extraction algorithm;

Determining a marketing campaign corresponding to the customer according to the marketing activity matching dimension;

Selecting, from the gift giving plan corresponding to the marketing activity, a gift giving plan corresponding to the product feature matching dimension;

The selected gift giving plan is identified as a candidate gift giving plan of the customer.

Beneficial effect

The embodiment of the present application does not manually select by manual agents or sales personnel, but performs matching according to objective information such as policy purchase information, marketing activity information, and gift giving scheme information, and selects a corresponding gift giving scheme according to the matching degree to improve The accuracy of the selection also makes it easier for companies to control the cost of gift giving. On the other hand, since the process of matching selection is not affected by subjective factors such as the familiarity of customers and sales personnel, the occurrence of illegal gifting is avoided, and the sales of products and the cost of product promotion are effectively reduced.

DRAWINGS

FIG. 1 is a flowchart of implementing a method for selecting a gift giving scheme according to an embodiment of the present application;

2 is a specific implementation flowchart of a method S103 for selecting a gift giving scheme according to another embodiment of the present application;

3 is a specific implementation flowchart of a method S104 for selecting a gift giving scheme according to another embodiment of the present application;

4 is a specific implementation flowchart of a method for selecting a gift giving scheme according to another embodiment of the present application;

FIG. 5 is a structural block diagram of a selection terminal of a gift giving scheme according to an embodiment of the present application; FIG.

FIG. 6 is a schematic diagram of a terminal device according to an embodiment of the present application.

Embodiments of the invention

FIG. 1 is a flowchart showing an implementation of a method for selecting a gift giving scheme according to an embodiment of the present application, which is described in detail as follows:

In S101, the policy purchase information of the customer is obtained.

In this embodiment, the terminal determines the policy status that the customer has purchased according to the customer information, and then determines the policy purchase information according to the purchased policy status. It should be noted that the policy purchase information may include purchase information of one policy, and may also include purchase information of two or more policies, which is not limited herein.

In this embodiment, the policy purchase information includes but is not limited to the following one or a combination of at least two: insurance effective duration, policy subscription time, purchase channel information, sales customer service information, insurance type information, customer profile information, premium information And the range of gift amounts, etc. Wherein, if the policy purchase information includes the purchase of multiple policies, the purchase status of each policy is separately obtained, and the policy purchase information is combined. Optionally, the merging operation may retain all purchases of each policy; or the parameter value with the highest privilege may be selected in each piece of information as the parameter value of the merged item. For example, the policy purchase information includes a gift amount range, wherein the corresponding gift amount range for the policy A is 1000 yuan, and the corresponding gift amount range for the policy B is 2000 yuan, if the parameter value with the highest selection authority is used as the parameter value After the combined parameter value, it is obvious that the gift amount corresponding to policy B is larger than policy A. Therefore, in the merged policy purchase information, the gift amount range selects the parameter value corresponding to policy B as the combined parameter value.

Optionally, in this embodiment, before S101, the method further includes: receiving a selection request of a gift-initiating scheme initiated by a user, where the selection request includes a customer identifier. Among them, the user is specifically the staff of the insurance company, such as sales personnel, manual agents, account managers and other relevant personnel who have the gift rights. The user may generate the foregoing selection request by using the corresponding terminal device, and send the selection request to the selected terminal of the gift giving scheme, or may log in to the selected terminal through the communication network, and then generate the selection request locally at the selected terminal. After the selection terminal receives the selection request of the gift-initiating scheme initiated by the user, the related operation of S101 is performed.

Preferably, in this embodiment, the selection request of the gift giving scheme further includes a user identifier. After receiving the selection request sent by the user, the selection terminal identifies the permission information corresponding to the user identifier, determines whether the user has the right to give a gift, and if so, performs the related operation of S101; otherwise, if it is determined that the user does not have The permission to give the gift refuses to respond to the selection request, thereby avoiding responding to the invalid selection request, reducing the business pressure of the selected terminal, and improving the utilization efficiency of the selected terminal resource.

In S102, according to a preset gift matching parameter extraction algorithm, the marketing activity matching dimension and the product feature matching dimension included in the policy purchase information are extracted.

In this embodiment, the selection terminal of the gift giving scheme determines the marketing activity corresponding to the policy purchase information and the gift giving scheme in the marketing activity, and therefore, according to the preset gift matching parameter extraction algorithm, the information included in the policy purchase information is included. Among the project parameters, the marketing activity matching dimension matching the marketing activity and the product feature matching dimension matching the gift giving scheme are extracted.

It should be noted that the feature parameters included in the marketing activity matching dimension and the feature parameters included in the product feature matching dimension may have overlapping portions. For example, when determining the marketing activity corresponding to the policy purchase information, it is necessary to use the sales channel characteristic parameter to determine whether the sales channel is within the scope of the first sales channel; and when determining the corresponding gift giving scheme, the sales channel feature is also needed. The parameter determines whether the sales channel is within the scope of the second sales channel, wherein the first sales channel range is greater than the second sales channel range. Therefore, the campaign matching dimension and the product feature matching dimension may all include a sales channel feature parameter, that is, a part of the feature parameter range of the two may overlap.

In this embodiment, the preset gift matching parameter extraction algorithm may be: importing the corresponding content in the policy purchase information into a preset marketing activity matching dimension list and a product feature matching dimension list, that is, the imported marketing activity. The matching dimension list is used as the marketing activity matching dimension, and the imported product feature matching dimension list is used as the product feature matching dimension.

In this embodiment, the preset gift matching parameter extraction algorithm may also be: importing each data in the policy purchase information into a preset marketing activity mapping function, and obtaining a marketing activity feature sequence, that is, a marketing activity matching dimension, for example, Importing the purchase time of the policy and the place of purchase into the mapping function, determining the time zone of the marketing campaign corresponding to the purchase time, and the location range of the marketing campaign corresponding to the purchase location, and using the time zone and the location range as the marketing activity feature The sequence is identified as an activity matching dimension. Similarly, the data in the policy purchase information is imported into a preset product feature mapping function to obtain a product feature sequence, that is, a product feature matching dimension, such as a purchase amount of the policy and an insurance period. The product is imported into the mapping function, determines the product amount level corresponding to the purchase amount, and determines the service duration level corresponding to the insurance coverage period, and generates a product feature sequence by the product amount level and the service duration level, and identifies the product feature matching dimension.

In S103, the marketing activity corresponding to the customer is determined according to the marketing activity matching dimension.

In this embodiment, the selection terminal stores the activity dimension of each marketing activity. When the selection terminal obtains the marketing activity matching dimension corresponding to the policy purchase information, the activity dimension of each marketing activity matches the marketing activity obtained in S102. A matching operation is performed to identify a successful marketing campaign as a marketing campaign corresponding to the customer.

In this embodiment, if the policy purchase information is generated by multiple policies, the value of the same feature parameter may be multiple in the marketing activity matching dimension corresponding to the policy purchase information. Therefore, when performing the matching operation, if If a parameter value in a feature parameter group matches a corresponding feature parameter in the activity dimension, it is determined that the matching is successful; otherwise, if there is no feature parameter matching the active dimension in the feature parameter group, the matching failure is determined. .

In S104, a gift giving plan corresponding to the product feature matching dimension is selected from the gift giving plan corresponding to the marketing activity.

In this embodiment, each marketing campaign may correspond to one or at least two gift giving schemes. Therefore, according to the marketing campaign determined in S103 and the correspondence between the marketing campaign and the gift giving scheme, a candidate for the gift giving scheme may be obtained. The resource library, the selection terminal may select a gift giving scheme corresponding to the product feature matching dimension from the candidate resource library.

In this embodiment, when the enterprise formulates the gift giving scheme, the target product of the gift giving scheme, that is, the target insurance type, is set, and in the process of promoting the target insurance, the gift giving scheme is used to attract the customer. Purchase, and then achieve product promotion and increase the amount of policy sales. Therefore, each gift giving scheme will correspond to one or more target products, so the gift giving scheme will also correspond to one product dimension.

In S105, the selected gift giving plan is identified as the candidate gift giving plan of the customer.

In this embodiment, after performing the operation of completing S104, the selection terminal selects one or more gift gifting schemes corresponding to the product feature matching dimension, that is, the selected gift giving scheme, which satisfies the marketing activities in the policy purchase information. The matching dimension is matched with the product feature matching dimension, so that the selected gift giving scheme can be identified as the candidate gift giving scheme of the customer, so that any gift giving scheme selected by the customer from the candidate gift giving scheme is the policy with the policy. If the purchase information matches, there will be no gift giving plan that does not match the customer's permissions.

It can be seen that the method for selecting a gift giving scheme provided by the embodiment of the present application obtains the policy purchase information of the policy that the customer has purchased, and determines the marketing activity matching dimension and the product feature matching that match the policy according to the policy purchase information. Dimensions, because the company may promote multiple marketing activities at the same time, and each marketing campaign also corresponds to multiple different gift giving schemes for different products. Therefore, firstly, through the marketing activity matching dimension, the scope of marketing activities in which the policy purchase information can participate is determined. Select marketing activities matching the marketing activity dimension from all marketing activities, and then determine the scope of the gift giving plan to be matched according to the selected marketing activities, and select the gift giving plan corresponding to the product feature matching dimension as the customer. The candidate gift giving program achieves the purpose of intelligently matching the customer's corresponding gift giving program. Compared with the selection process of the existing gift giving scheme, the method for selecting the gift giving scheme provided by the embodiment is not manually selected by a manual agent or a salesperson, but is based on policy purchase information, marketing activity information, gift giving scheme information, and the like. The objective information is matched, and the corresponding gift giving scheme is selected according to the matching degree, which improves the accuracy of the selection and facilitates the enterprise to control the cost of the gift giving. On the other hand, since the process of matching selection is not affected by subjective factors such as the familiarity of customers and sales personnel, the occurrence of illegal gifting is avoided, and the sales of products and the cost of product promotion are effectively reduced.

FIG. 2 is a flowchart showing a specific implementation of a method S103 for selecting a gift giving solution according to another embodiment of the present application. Referring to FIG. 2, with reference to the embodiment shown in FIG. 1, in the method for selecting a gift giving scheme provided by this embodiment, S103 includes S201~S203, which are as follows:

Further, the marketing activity matching dimension includes: a sales date characteristic parameter and a sales channel characteristic parameter; and determining, according to the marketing activity matching dimension, that the marketing activity that matches the customer includes:

In S201, according to the sales date characteristic parameter, an effective marketing activity corresponding to the sales date of the policy in the policy purchase information is obtained.

In this embodiment, the marketing activity matching dimension includes a sales date feature parameter and a sales channel feature parameter, wherein the sales date feature parameter is specifically used to indicate date information corresponding to the insurance purchase time; and the sales channel feature parameter is specifically used for The channel information indicating the purchase of the insurance by the user, and the channel information includes information about the fee payment channel, the channel method for obtaining the insurance information, the recommender information, and the salesperson information, and various information related to the insurance purchase channel.

In this embodiment, since each marketing campaign has a corresponding effective activity period, the relevant gift giving program can be enjoyed during the effective activity period when the policy purchase is required, so the process of determining the customer-matched marketing activity is determined. First, according to the sales date characteristic parameter included in the marketing activity matching dimension, the effective activity period of each marketing activity is matched, and if the date information corresponding to the sales date characteristic parameter is within the effective activity period of the marketing activity, the identification is matched. Success, and as an effective marketing campaign; conversely, if the date information corresponding to the sales date feature parameter is outside the valid active period of the marketing campaign, it is identified as a match failure.

In S202, a specified channel parameter for each active marketing campaign is determined.

In this embodiment, after selecting the effective marketing campaign from all marketing campaigns, the terminal determines the specified channel parameters corresponding to each effective marketing campaign. Correspondingly, similar to the sales channel characteristic parameter, the specified channel parameter may also include various information related to the insurance purchase channel, such as the fee payment channel information, the channel method for obtaining the insurance information, the recommender information, and the salesperson information.

Optionally, in this embodiment, if the selected terminal cannot identify the specified channel parameter of the effective marketing activity, the data missing instruction is generated and pushed to the corresponding responsible person of the effective marketing activity, so that the responsible person of the marketing activity supplements the entry. Missing information; if the supplementary information returned by the responsible person is received, the supplementary data is imported into the specified channel parameters, and then identified again. Preferably, if the selected terminal cannot identify the specified channel parameter of the effective marketing campaign and the responsible person information, the effective marketing campaign is identified as an illegal marketing campaign, and is deleted from the marketing campaign database.

In S203, if the sales channel feature parameter includes the specified channel parameter, the effective marketing activity corresponding to the specified channel parameter is determined as the marketing activity matched by the customer.

In this embodiment, the selection terminal matches the sales channel feature parameter in the marketing activity matching dimension with the specified channel parameter corresponding to the effective marketing activity, and determines whether the sales channel feature parameter includes the specified channel parameter, and if included, the identification is The match is successful; if it is not included, it is recognized as a match. Since the parameter items of the specified channel parameters in the marketing activity may be less, only one or a certain number of items are required to be met, so the number of parameter items of the specified channel parameter is smaller than the number of parameter items of the sales channel characteristic parameter, so it is not in S203. Identify whether the two are consistent, but identify whether the sales channel feature parameter contains the specified channel parameter.

Optionally, in this embodiment, each feature value in the sales channel feature parameter has a level attribute, and

The higher-level parameter values are identified as containing all parameter values below their level.

In the embodiment of the present application, the selection terminal first screens out the effective marketing activity through the sales date characteristic parameter, so that the response reduces the number of marketing activities that match the sales channel characteristic parameters, and improves the selection efficiency. On the other hand, the operation process of the sales date screening process is relatively simple, and the computing resource occupancy rate is small, and the matching of the sales channel characteristic parameters is a recognition process involving multiple parameter items, the matching operation is more complicated, and the computing resources are occupied. The rate is higher, therefore, it also effectively improves the resource occupancy rate of the selected terminal and reduces the service pressure.

FIG. 3 is a flowchart showing a specific implementation of a method S104 for selecting a gift giving solution according to another embodiment of the present application. As shown in FIG. 3, with respect to the embodiment shown in FIG. 1, the method S104 for selecting a gift giving scheme provided by this embodiment includes S301~S303, which are as follows:

Further, the gift giving scheme corresponding to the product feature matching dimension is selected from the gift giving scheme corresponding to the marketing activity, including:

In S301, a target product feature corresponding to the gift giving scheme corresponding to each of the marketing activities is determined.

In this embodiment, the selection terminal first determines the target product features corresponding to each gift giving scheme, wherein the gift giving schemes are all gift giving schemes corresponding to the marketing activities matched by the client. The target product features include insurance type characteristic information, insurance start and end date information, applicable customer type information, sales channel information and other characteristic information related to insurance product attributes.

In this embodiment, the parameter values of each parameter item in the target product feature may be one, or may be two or more.

In S302, the product feature matching dimension is sequentially matched with the target product feature of the gift giving plan corresponding to each of the marketing activities.

In this embodiment, the selection terminal sequentially matches the product feature matching dimension corresponding to the insurance purchase information with the target product feature of each gift giving scheme, and each gift giving scheme corresponds to a matching result. The specific matching process is: if the parameter value of each parameter item in the target product feature has a parameter value corresponding to the product feature matching dimension, the matching is successful; if any parameter item of the target product feature is If the parameter value does not have a corresponding parameter value in the product feature dimension, it is identified as a match failure.

For example, a product feature matching dimension includes three parameter items, namely, A1, B1, C1, and D1, and a target product feature corresponding to a gift giving scheme includes two parameter items, respectively A1, B1, visible. The parameter value of each parameter item in the gift giving scheme can find the corresponding parameter value in the product feature matching dimension.

In this embodiment, similar to the matching process of the marketing activity matching dimension, if the policy purchase information is generated by multiple policies, the value of the same feature parameter may be multiple in the product feature matching dimension corresponding to the policy purchase information. Therefore, when a matching operation is performed, if a parameter value in a certain feature parameter group matches a corresponding feature parameter in a product dimension of the bonus plan, it is determined that the matching is successful; otherwise, if the feature parameter group does not exist and If the feature parameter of the product dimension matches, it is determined that the match fails.

In S303, according to the matching result, a gift giving scheme matching the product feature parameter is selected.

In this embodiment, the selection terminal selects a gift giving scheme with a matching result as a success as a gift giving scheme matching the feature product parameters.

In the embodiment of the present application, by determining the target product feature corresponding to each gift giving plan, and matching the target product feature with the product feature matching dimension, the gift giving plan corresponding to the policy purchase information is determined, and the purpose of the program selection is achieved. , improve the accuracy of recognition.

Further, as another embodiment of the present application, the product feature matching dimension includes a product level parameter, a user level parameter, and a sales channel level parameter; the target product feature includes: a target product level, a target user level, and a specified channel level; The S302 is specifically:

In S3021, if the product level parameter is greater than or equal to the target product level, the user level parameter is greater than or equal to the target user level, and the sales channel level parameter is greater than or equal to the specified channel level, then identifying The product feature matching dimension matches the target product feature of the gift giving scheme.

In this embodiment, the product feature matching dimension includes three level parameters, which are a product level parameter, a user level parameter, and a sales channel level parameter, wherein the larger the value, the higher the corresponding level, correspondingly, the level parameter The higher the value, the greater the authority, so the range of gift options that can be selected is greater. Correspondingly, the target product features also have corresponding three levels, which are the target product level, the target user level, and the specified channel level.

In this embodiment, the selection terminal respectively compares the product level parameter, the user level parameter, and the sales channel level parameter in the product feature matching dimension with the level of the target product feature corresponding parameter, if any level parameter in the product feature matching dimension is smaller than If the target product feature corresponds to the level of the parameter, it is identified as a matching failure; conversely, if all the level parameters in the product feature matching dimension are greater than or equal to the level of the target product feature corresponding parameter, the matching is successful.

In the embodiment of the present application, comparing the grade parameter in the product feature dimension with the grade of the target product feature of the gift giving scheme, determining whether the gift giving scheme is a candidate gift giving scheme of the client, and the recognition process has a small amount of operations, thereby The recognition rate is improved, and the selection logic of the actual gift giving scheme is improved, and the accuracy of the recognition is improved.

FIG. 4 is a flowchart showing a specific implementation of a method for selecting a gift giving scheme according to still another embodiment of the present application. As shown in FIG. 4, with respect to the embodiment shown in FIG. 1 to FIG. 3, a method for selecting a gift giving scheme provided by the embodiment is to identify the selected gift giving scheme as the candidate gift of the client. The gift plan also includes S401~S403, which are detailed as follows:

In S401, the candidate gift giving scheme is sent to the terminal device corresponding to the client.

In this embodiment, the selection terminal will determine the terminal device corresponding to the customer identifier according to the corresponding customer identifier in the policy purchase information of the customer, and send the selected candidate gift giving scheme to the terminal device.

In this embodiment, the selected terminal may send the content of the candidate gift giving scheme corresponding to the user to the user by using various methods such as mail, short message, and H5 page. The candidate gift giving scheme may include only one gift giving scheme, or may include two or more gift giving schemes, and the number of options is also indicated in the sent information. Since the user may have purchased multiple policies, each policy allows the user to select a gift giving plan, so the number of gifting options selected by the user may also be multiple.

In S402, the solution confirmation information returned by the terminal device according to the candidate gift giving scheme is received; wherein the solution confirmation information includes a gift plan identifier.

In this embodiment, after receiving the candidate gift giving scheme sent by the selected terminal, the client may select a corresponding number of gift giving schemes and generate corresponding scheme confirmation information; in particular, if only the candidate gift giving scheme is sent Including a gift giving program, the user only needs to confirm whether to receive the gift giving plan, no need to select. After generating the above-mentioned scheme confirmation information, the client terminal device sends the scheme confirmation information to the selected terminal.

Optionally, the candidate gift giving scheme includes a valid feedback duration. If the client does not generate the corresponding scheme confirmation information and returns to the selected terminal within the effective feedback duration, the candidate gift giving scheme will be invalid and cannot be selected by the user.

In S403, the gift giving plan corresponding to the gift plan identifier is used as the gift giving plan of the customer.

In this embodiment, after receiving the scheme confirmation instruction returned by the terminal device, the selection terminal extracts the gift scheme identifier included in the confirmation instruction, and uses the gift giving scheme corresponding to the gift scheme identifier as the gift giving scheme of the customer, thereby The process of sending gifts can be arranged.

In the embodiment of the present application, the candidate gift giving scheme is sent to the client, so that the client selects a suitable gift giving scheme, thereby improving the user's giving experience.

It should be understood that the size of the sequence of the steps in the above embodiments does not mean that the order of execution is performed. The order of execution of each process should be determined by its function and internal logic, and should not be construed as limiting the implementation process of the embodiments of the present application.

FIG. 5 is a structural block diagram of a selection terminal of a gift giving scheme according to an embodiment of the present application. Each unit included in the selection terminal of the gift giving scheme is used to execute each step in the embodiment corresponding to FIG. 1 . For details, please refer to the related description in the embodiment corresponding to FIG. 1 and FIG. For the convenience of explanation, only the parts related to the present embodiment are shown.

Referring to FIG. 5, the selection terminal of the gift giving scheme includes:

The product purchase information obtaining unit 51 acquires the policy purchase information of the customer;

The gift matching parameter extracting unit 52 extracts a marketing activity matching dimension and a product feature matching dimension included in the policy purchase information according to a preset gift matching parameter extraction algorithm;

The marketing activity determining unit 53 is configured to determine, according to the marketing activity matching dimension, a marketing campaign corresponding to the customer;

The gift giving plan selection unit 54 is configured to select a gift giving plan corresponding to the product feature matching dimension from the gift giving plan corresponding to the marketing activity;

The candidate gift giving plan determining unit 55 is configured to identify the selected gift giving plan as the candidate gift giving plan of the client.

Optionally, the marketing activity matching dimension includes: a sales date feature parameter and a sales channel feature parameter; the marketing activity determining unit 53 includes:

An effective marketing activity determining unit, configured to obtain an effective marketing activity corresponding to a sales date of the policy in the policy purchase information according to the sales date characteristic parameter;

a designated channel parameter determining unit for determining a specified channel parameter of each effective marketing campaign;

The marketing activity matching unit is configured to determine, as the sales channel characteristic parameter includes the specified channel parameter, an effective marketing activity corresponding to the specified channel parameter as the marketing activity matched by the customer.

Optionally, the gift giving plan selection unit 54 includes:

a target product feature determining unit, configured to determine a target product feature corresponding to the gift giving plan corresponding to each of the marketing activities;

a target product feature matching unit, configured to sequentially match the product feature matching dimension with a target product feature of a gift giving plan corresponding to each of the marketing activities;

The gift giving plan determining unit is configured to select a gift giving plan that matches the product feature parameter according to the matching result.

Optionally, the product feature matching dimension includes a product level parameter, a user level parameter, and a sales channel level parameter; the target product feature includes: a target product level, a target user level, and a specified channel level;

The gift plan matching unit includes:

a level matching unit, configured to: if the product level parameter is greater than or equal to the target product level, the user level parameter is greater than or equal to the target user level, and the sales channel level parameter is greater than or equal to the specified channel level, Then identifying the product feature matching dimension to match the target product feature of the gift giving scheme.

Optionally, the selection terminal of the gift giving program further includes:

a candidate gift plan sending unit, configured to send the candidate gift giving plan to a terminal device corresponding to the client;

a scheme confirmation information receiving unit, configured to receive scheme confirmation information returned by the terminal device according to the candidate gift giving scheme; wherein the scheme confirmation information includes a gift scheme identifier;

The customer gift determining unit is configured to use the gift giving plan corresponding to the gift plan identifier as the gift giving plan of the customer.

Therefore, the selection terminal of the gift giving scheme provided by the embodiment of the present application can also perform manual selection without manual intervention or sales personnel, but according to objective information such as policy purchase information, marketing activity information, and gift giving scheme information, and according to The matching degree is selected corresponding to the gift giving scheme, which improves the accuracy of the selection, and also facilitates the enterprise to control the cost of gift giving. On the other hand, since the process of matching selection is not affected by subjective factors such as the familiarity of customers and sales personnel, the occurrence of illegal gifting is avoided, and the sales of products and the cost of product promotion are effectively reduced.

FIG. 6 is a schematic diagram of a terminal device according to another embodiment of the present application. As shown in FIG. 6, the terminal device 6 of this embodiment includes a processor 60, a memory 61, and computer readable instructions 62 stored in the memory 61 and operable on the processor 60, such as a gift giving scheme. Selection process. The processor 60 executes the computer readable instructions 62 to implement the steps in the foregoing method for selecting a gift giving scheme, such as S101 to S105 shown in FIG. 1. Alternatively, the processor 60, when executing the computer readable instructions 62, implements the functions of the various units in the various apparatus embodiments described above, such as the modules 51 through 55 functions illustrated in FIG.

Illustratively, the computer readable instructions 62 may be partitioned into one or more units, the one or more units being stored in the memory 61 and executed by the processor 60 to complete the application. . The one or more units may be a series of computer readable instruction instruction segments capable of performing a particular function for describing the execution of the computer readable instructions 62 in the terminal device 6. For example, the computer readable instructions 62 may be divided into a product purchase information obtaining unit, a gift matching parameter extracting unit, a marketing activity determining unit, a gift giving plan selecting unit, and a candidate gift giving plan determining unit, and the specific functions of each unit are as described above. .

The terminal device 6 may be a computing device such as a desktop computer, a notebook, a palmtop computer, and a cloud server. The terminal device may include, but is not limited to, a processor 60 and a memory 61. It will be understood by those skilled in the art that FIG. 6 is only an example of the terminal device 6, and does not constitute a limitation of the terminal device 6, and may include more or less components than those illustrated, or combine some components or different components. For example, the terminal device may further include an input/output device, a network access device, a bus, and the like.

The so-called processor 60 can be a central processing unit (Central Processing Unit, CPU), can also be other general-purpose processors, digital signal processors (DSP), application specific integrated circuits (Application Specific Integrated Circuit (ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, etc. The general purpose processor may be a microprocessor or the processor or any conventional processor or the like.

The memory 61 may be an internal storage unit of the terminal device 6, such as a hard disk or a memory of the terminal device 6. The memory 61 may also be an external storage device of the terminal device 6, for example, a plug-in hard disk equipped on the terminal device 6, a smart memory card (SMC), and a secure digital (SD). Card, flash card (Flash Card) and so on. Further, the memory 61 may also include both an internal storage unit of the terminal device 6 and an external storage device. The memory 61 is configured to store the computer readable instructions and other programs and data required by the terminal device. The memory 61 can also be used to temporarily store data that has been output or is about to be output.

The above-mentioned embodiments are only used to explain the technical solutions of the present application, and are not limited thereto; although the present application has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that they can still implement the foregoing embodiments. The technical solutions described in the examples are modified or equivalently replaced with some of the technical features; and the modifications or substitutions do not deviate from the spirit and scope of the technical solutions of the embodiments of the present application, and should be included in Within the scope of protection of this application.

Claims (20)

1. A method for selecting a gift giving scheme is characterized by comprising:

   Obtain the customer's policy purchase information;

   Extracting a marketing activity matching dimension and a product feature matching dimension included in the policy purchase information according to a preset gift matching parameter extraction algorithm;

   Determining a marketing campaign corresponding to the customer according to the marketing activity matching dimension;

   Selecting, from the gift giving plan corresponding to the marketing activity, a gift giving plan corresponding to the product feature matching dimension;

   The selected gift giving plan is identified as a candidate gift giving plan of the customer.
2. The method according to claim 1, wherein the marketing activity matching dimension comprises: a sales date feature parameter and a sales channel feature parameter;

   Determining, according to the marketing activity matching dimension, a marketing campaign that matches the customer includes:

   Obtaining, according to the sales date characteristic parameter, an effective marketing activity corresponding to a sales date of the policy in the policy purchase information;

   Identify specific channel parameters for each active marketing campaign;

   If the sales channel characteristic parameter includes the specified channel parameter, the effective marketing activity corresponding to the specified channel parameter is determined as the marketing activity matched by the customer.
3. The method according to claim 1, wherein the gift giving scheme corresponding to the product feature matching dimension is selected from the gift giving scheme corresponding to the marketing campaign, including:

   Determining a target product feature corresponding to the gift giving scheme corresponding to each of the marketing activities;

   And matching the product feature matching dimension with the target product feature of the gift giving scheme corresponding to each of the marketing activities;

   According to the matching result, a gift giving scheme matching the product characteristic parameter is selected.
4. The method according to claim 3, wherein the product feature matching dimension comprises a product level parameter, a user level parameter, and a sales channel level parameter; the target product feature comprises: a target product level, a target user level, and a designation. Channel level

   The matching the product feature dimension with the target product features of each of the gift giving schemes in turn includes:

   Identifying the product feature if the product level parameter is greater than or equal to the target product level, the user level parameter is greater than or equal to the target user level, and the sales channel level parameter is greater than or equal to the specified channel level The matching dimension matches the target product characteristics of the gift giving scheme.
5. The method for selecting a gift giving scheme according to any one of claims 1 to 4, further comprising:

   Sending the candidate gift giving plan to the terminal device corresponding to the client;

   Receiving, by the terminal device, the solution confirmation information returned according to the candidate gift giving scheme; wherein the solution confirmation information includes a gift plan identifier;

   The gift giving plan corresponding to the gift plan identifier is used as the gift giving plan of the customer.
6. A selection terminal for a gift giving scheme, characterized in that:

   The product purchase information obtaining unit obtains the policy purchase information of the customer;

   The gift matching parameter extracting unit extracts a marketing activity matching dimension and a product feature matching dimension included in the policy purchase information according to a preset gift matching parameter extraction algorithm;

   a marketing activity determining unit, configured to determine a marketing activity corresponding to the customer according to the marketing activity matching dimension;

   a gift giving plan selecting unit, configured to select a gift giving plan corresponding to the product feature matching dimension from the gift giving plan corresponding to the marketing activity;

   The candidate gift giving plan determining unit is configured to identify the selected gift giving plan as the candidate gift giving plan of the client.
7. The selection terminal according to claim 6, wherein the marketing activity matching dimension comprises: a sales date characteristic parameter and a sales channel characteristic parameter;

   The marketing activity determining unit includes:

   An effective marketing activity determining unit, configured to obtain an effective marketing activity corresponding to a sales date of the policy in the policy purchase information according to the sales date characteristic parameter;

   a designated channel parameter determining unit for determining a specified channel parameter of each effective marketing campaign;

   The marketing activity matching unit is configured to determine, as the sales channel characteristic parameter includes the specified channel parameter, an effective marketing activity corresponding to the specified channel parameter as the marketing activity matched by the customer.
8. The selection terminal according to claim 6, wherein the gift giving plan selection unit comprises:

   a target product feature determining unit, configured to determine a target product feature corresponding to the gift giving plan corresponding to each of the marketing activities;

   a target product feature matching unit, configured to sequentially match a product feature matching dimension corresponding to the marketing activity with a target product feature of each of the gift giving programs;

   The gift giving plan determining unit is configured to select a gift giving plan that matches the product feature parameter according to the matching result.
9. The selection terminal according to claim 8, wherein the product feature matching dimension comprises a product level parameter, a user level parameter, and a sales channel level parameter; the target product feature comprises: a target product level, a target user level, and a designation. Channel level

   The gift plan matching unit includes:

   a level matching unit, configured to: if the product level parameter is greater than or equal to the target product level, the user level parameter is greater than or equal to the target user level, and the sales channel level parameter is greater than or equal to the specified channel level, Then identifying the product feature matching dimension to match the target product feature of the gift giving scheme.
10. The selection terminal according to any one of claims 6-9, wherein the selection terminal of the gift giving scheme further comprises:

    a candidate gift plan sending unit, configured to send the candidate gift giving plan to a terminal device corresponding to the client;

    a scheme confirmation information receiving unit, configured to receive scheme confirmation information returned by the terminal device according to the candidate gift giving scheme; wherein the scheme confirmation information includes a gift scheme identifier;

    The customer gift determining unit is configured to use the gift giving plan corresponding to the gift plan identifier as the gift giving plan of the customer.
11. A terminal device comprising a memory, a processor, and computer readable instructions stored in the memory and operable on the processor, wherein the processor executes the computer readable instructions as follows step:

    Obtain the customer's policy purchase information;

    Extracting a marketing activity matching dimension and a product feature matching dimension included in the policy purchase information according to a preset gift matching parameter extraction algorithm;

    Determining a marketing campaign corresponding to the customer according to the marketing activity matching dimension;

    Selecting, from the gift giving plan corresponding to the marketing activity, a gift giving plan corresponding to the product feature matching dimension;

    The selected gift giving plan is identified as a candidate gift giving plan of the customer.
12. The terminal device according to claim 11, wherein the marketing activity matching dimension comprises: a sales date feature parameter and a sales channel feature parameter;

    Determining, according to the marketing activity matching dimension, a marketing campaign that matches the customer includes:

    Obtaining, according to the sales date characteristic parameter, an effective marketing activity corresponding to a sales date of the policy in the policy purchase information;

    Identify specific channel parameters for each active marketing campaign;

    If the sales channel characteristic parameter includes the specified channel parameter, the effective marketing activity corresponding to the specified channel parameter is determined as the marketing activity matched by the customer.
13. The terminal device according to claim 11, wherein the gift giving scheme corresponding to the product feature matching dimension is selected from the gift giving scheme corresponding to the marketing campaign:

    Determining a target product feature corresponding to the gift giving scheme corresponding to each of the marketing activities;

    And matching the product feature matching dimension with the target product feature of the gift giving scheme corresponding to each of the marketing activities;

    According to the matching result, a gift giving scheme matching the product characteristic parameter is selected.
14. The terminal device according to claim 13, wherein the product feature matching dimension comprises a product level parameter, a user level parameter, and a sales channel level parameter; the target product feature comprises: a target product level, a target user level, and a designation Channel level

    The matching the product feature dimension with the target product features of each of the gift giving schemes in turn includes:

    Identifying the product feature if the product level parameter is greater than or equal to the target product level, the user level parameter is greater than or equal to the target user level, and the sales channel level parameter is greater than or equal to the specified channel level The matching dimension matches the target product characteristics of the gift giving scheme.
15. The terminal device according to any one of claims 11 to 14, wherein the processor further implements the following steps when the computer readable instructions are executed:

    Sending the candidate gift giving plan to the terminal device corresponding to the client;

    Receiving, by the terminal device, the solution confirmation information returned according to the candidate gift giving scheme; wherein the solution confirmation information includes a gift plan identifier;

    The gift giving plan corresponding to the gift plan identifier is used as the gift giving plan of the customer.
16. A computer readable storage medium storing computer readable instructions, wherein the computer readable instructions, when executed by a processor, implement the following steps:

    Obtain the customer's policy purchase information;

    Extracting a marketing activity matching dimension and a product feature matching dimension included in the policy purchase information according to a preset gift matching parameter extraction algorithm;

    Determining a marketing campaign corresponding to the customer according to the marketing activity matching dimension;

    Selecting, from the gift giving plan corresponding to the marketing activity, a gift giving plan corresponding to the product feature matching dimension;

    The selected gift giving plan is identified as a candidate gift giving plan of the customer.
17. The computer readable storage medium according to claim 16, wherein the marketing activity matching dimension comprises: a sales date feature parameter and a sales channel feature parameter;

    Determining, according to the marketing activity matching dimension, a marketing campaign that matches the customer includes:

    Obtaining, according to the sales date characteristic parameter, an effective marketing activity corresponding to a sales date of the policy in the policy purchase information;

    Identify specific channel parameters for each active marketing campaign;

    If the sales channel characteristic parameter includes the specified channel parameter, the effective marketing activity corresponding to the specified channel parameter is determined as the marketing activity matched by the customer.
18. The computer readable storage medium according to claim 16, wherein the gift giving scheme corresponding to the product feature matching dimension is selected from the gift giving scheme corresponding to the marketing campaign:

    Determining a target product feature corresponding to the gift giving scheme corresponding to each of the marketing activities;

    And matching the product feature matching dimension with the target product feature of the gift giving scheme corresponding to each of the marketing activities;

    According to the matching result, a gift giving scheme matching the product characteristic parameter is selected.
19. The computer readable storage medium according to claim 18, wherein the product feature matching dimension comprises a product level parameter, a user level parameter, and a sales channel level parameter; the target product feature comprises: a target product level, a target user Level and designated channel level;

    The matching the product feature dimension with the target product features of each of the gift giving schemes in turn includes:

    Identifying the product feature if the product level parameter is greater than or equal to the target product level, the user level parameter is greater than or equal to the target user level, and the sales channel level parameter is greater than or equal to the specified channel level The matching dimension matches the target product characteristics of the gift giving scheme.
20. The computer readable storage medium according to any one of claims 16 to 19, wherein the processor further implements the following steps when the computer readable instructions are executed:

    Sending the candidate gift giving plan to the terminal device corresponding to the client;

    Receiving, by the terminal device, the solution confirmation information returned according to the candidate gift giving scheme; wherein the solution confirmation information includes a gift plan identifier;

    The gift giving plan corresponding to the gift plan identifier is used as the gift giving plan of the customer.