A kind of specific long-range method and system thereof of cashing of granting
Technical field:
The present invention relates to a kind of computer management system, particularly a kind of specific long-range method and system thereof of cashing of granting.
Technical background: commercial promotions are core demands of each commodity production enterprise, enterprise has taked various promotion approach, such as the special counter sales promotion, mark-down sale, pair unsalable goods up with goods that sell well covert mark-down sale, the commodity lottery sales, merchandise sales integration prize or the like, Wei Lai sales promotion industry form relatively, these advertising campaigns belong to the form of a kind of " original ", these " original " advertising campaigns only limit to the activity form of enterprise self, in this manner, being limited in scope of sales promotion, effect is unclear, enterprise is unable carry out more attractive, wider, more professional advertising campaign, be difficult to set up widely by sales promotion, consumer's affiliate relationship closely, be difficult to grasp the logistics commercial matters information comprehensively, be difficult in time feed back customer demand by sales promotion.
Traditional gift distribution website is only finished payment order, gift distribution activity simply, for the client sets up permanent gift account and cash account, is not difficult to carry out value-added service, is difficult to consolidate customer resources, is that a kind of " continuous-flow type " managed.
Traditional e-commerce website is only finished payment order, commodity distribution activity simply, for the client sets up permanent gift account and cash account, is not difficult to carry out value-added service, is difficult to consolidate customer resources, also is that a kind of " continuous-flow type " managed.
The public relations activity of each trade company of enterprise and other mechanisms traditional approach such as only limit to entertain guests, have a meal, give a present lacks a kind of more convenient, manageable public relations mode that the object that more saves time, is more convenient for diplomatizing is freely disposed communication media.
The welfare activity majority of each trade company of enterprise and other mechanisms also uses commodities purchased voluntarily to provide traditional approach to the employee, lacks a kind of method of service of third party easily.
Aspect courtesy demands reciprocity, also occur many puzzlements and waste in the individual human world, need standard more, freer disposal, more save the communication way of social resources.
Summary of the invention:
When a kind of activity becomes the bottleneck of enterprise development, will expedite the emergence of a kind of socialized service system industry.Current, in the commercial promotions field, objectively need the commercial promotions activity is risen to the industry behavior from corporate behavior, form third party's commercial promotions service enterprise, the third party is specific to grant the long-range service of cashing for client enterprise provides to use state-of-the-art computer management and electronic information means.Set up consumer member's account the most widely, become the unified platform and common resource that each enterprise carries out the commercial promotions activity, need the enterprise of sales promotion to give services of sales promotion enterprise with the sales promotion business commission, the technology platform of services of sales promotion enterprise utilization oneself is carried out specialized advertising campaign, and set up the integration account for each consumer member, the bonus account, the prize account, carry out the advertising campaign and the value-added service activity of various ways, convenient various forms of present activities, improve the consumption loyalty of consumer client to commodity and manufacturer, simultaneously, this account system also becomes commodity distribution, service organization, the door-to-door salesman, system is cashed in calculating payment of direct selling shop achievement integration, improves the interdependent tight ness rating of whole supply chain.
In essence, the third party who the present invention relates to is specific, and to grant the long-range activity of cashing be a kind of " trust " business, be that the side's of being presented trust is shifted " trust " business of cashing to the recipient with property cross-region ground, tackle in transfer and to think the form that opened an account by both sides of giving in the process, bear " trust " business of property custodial responsibility for both sides, therefore this professional ability has extremely application prospects in case formation just extends to other specific trust, long-range demand sides of cashing of granting naturally.
First purpose of the present invention is: a kind of specific long-range method of cashing of granting is provided.
Second purpose of the present invention is: provide a kind of realize first purpose specific to grant the long-range system that cashes.
The present invention is achieved in that
Realize the present invention's first purpose, a kind of specific long-range method of cashing of granting is provided, it is characterized in that: it comprises following operation steps:
1) sets up the specific long-range service organization that cashes of granting, set up the specific long-range computer management system of cashing of granting.
2) specificly grant the long-range service organization that cashes and in described computer management system, set up integration account, bonus account and prize account for the acceptor according to the consignable company specific mode.
3) specificly granting the long-range service organization that cashes in the pre-defined rule scope, according to acceptor's selection, is that bonus or prize are written into bonus account or prize account respectively with the Integral Transformation in the integration account.
4) described computer management system supports that the acceptor realizes self-service two-way appropriating in personal account and the described bonus account that other commercial banks open.
5) described computer management system supports the acceptor to use described bonus account pay in cash shopping at network fund and service fee.
6) described computer management system comprises host side controlled account system and client CVM Customer Requirement Management system, described computer system is articulated to specific long-range portal website of service organization and the consignable company website of cashing of granting respectively for the CVM system sets up acceptor's integration account, bonus account and prize account with host side controlled account system synchronization.
7) specificly grant the long-range service organization that cashes and provide unified " sales promotion identification label " for consignable company, consignable company sticks on " sales promotion identification label " on the commodity sales promotion, the consumer imports the specific long-range computer management system of cashing of granting according to prompting with the identification code on " sales promotion identification label ", identification label is true and false, behind the registered members, described system sets up integration account, bonus account and prize account for the member, and obtains corresponding integration, bonus or prize according to the tag recognition sign indicating number of input.
8) specificly grant the long-range system that cashes and provide the specific long-range account support of cashing of granting, for its client provides permanence gift account and cash account for traditional gift distribution website.
9) specificly grant the long-range system that cashes and provide the specific long-range account support of cashing of granting, for its client provides permanence gift account and cash account for the conditional electronic business web site.
10) specificly grant the long-range service organization that cashes in addition according to consignable company trade company and other mechanism's specific modes, grant long-range cashing in the system specific, be its managerial personnel, the business personnel, the personnel of mechanism, enterprise staff is set up individual social condominium account and welfare condominium account, specificly grant long-range service organization provides a kind of different denominations for consignable company trade company and other mechanisms visiting card and the welfare card of cashing, after the related personnel receives visiting card or welfare card, land described system, input card number password, put the face amount cash under oneself social account or welfare account, carry out doings or enjoy welfare.
11) specificly grant long-range the representing mutually between the support member of system of cashing, support the grant activity of member the non-member, and to giving, be subjected to both sides that notification service is provided.
12) member carries out when representing activity for the non-member, and the member grants the long-range system that cashes and provides non-member acceptor Mobile Directory Number and proposition purpose to grant content to specific; Specific to grant the long-range system that cashes serve as to specify the acceptor to open holding account with this number as name in an account book immediately, and purpose granted in record, and notify the acceptor: the scheme people grants for it provides, and please register to be the member, confirms whether accept to grant; Specific grant long-range cash system the non-member acceptor finish land identity validation, member registration, and confirm to accept present or give gold after, described system is with present or give gold and put acceptor's account under from present people account, finishes the activity of all gifting.
13) non-member consumer's desire carry out grant movable must the described system website of initial landing, be registered as the member, and then indicate and specificly grant long-range cash that system finishes present or give gold specific and grant the long-range program of cashing.
14) the visiting card holder grants the long-range system that cashes and proposes the purpose of granting requirement to specific social object to specific, indicate specificly to grant the long-range system that cashes and finish present or give the golden specific long-range program of cashing of granting.
15) the welfare cardholder is granted the long-range system that cashes and is proposed the purpose of granting requirement to specific present object to specific, indicate specificly to grant the long-range system that cashes and finish present or give the golden specific long-range program of cashing of granting.The present invention is specific to grant the long-range method of cashing, and its feature also is:
1) consignable company keeps accounts dynamically according to member's prize account of client CVM Customer Requirement Management system response, gives the member with the prize direct mail.
2) consignable company is entrusted to the prize of promotional product correspondence and is specificly granted the long-range service organization that cashes and post to the member.
3) consignable company is dynamic according to member's score accumulation of client CVM Customer Requirement Management system response, according to the prize rule, the bonus correspondence is appropriated in member's bonus account.
4) consignable company is entrusted to the specific long-range service organization that cashes of granting with the equivalent commodity of batch promotional product controlled disbursement amount of bonus, cash after described service organization cashes merchandise sales, dynamic according to prize rule and member's score accumulation, correspondence is appropriated in member's bonus account.
5) consignable company is entrusted to the specific long-range service organization that cashes of granting with the bonus of commodity sales promotion correspondence, and dynamic according to prize rule and member's score accumulation, correspondence is appropriated in member's bonus account.
6) consignable company relies on client CVM Customer Requirement Management system to manage member's integration account, bonus account and prize account voluntarily, cash bonus, prize voluntarily, long-rangely cash portal website of service organization to set up the subnet station of oneself be membership service specific granting;
7) consignable company relies on client CVM Customer Requirement Management system to manage member's integration account, bonus account and prize account voluntarily on the website of oneself, cash bonus, prize voluntarily, specificly grant the long-range portal website of service organization that cashes the value-added service webpage is articulated on the enterprise web site.
The present invention is specific to grant the long-range method of cashing, and its feature also is:
1) specificly grants the long-range different denominations visiting card that service organization provides for consignable company trade company and other mechanisms of cashing, being one specificly grants the condominium account long-range special project service of cashing, consignable company trade company and other mechanisms buy the visiting card of different denominations, send to the personnel that various level managerial personnel, business personnel and other needs are carried out doings according to self needs, specific to grant the long-range system that cashes be that consignable company trade company and other mechanisms open social condominium account; The holder specific grant long-range cash system's real name and be registered as the member after, input card number password, the cash that described system will meet the visiting card denomination is transferred in the social account of holder individual in the social condominium account, and consignable company trade company and other mechanisms have the right, and requirement is specific grants the long-range dynamic account that system provides the social condominium account and the social account of holder individual of the administration of this mechanism immediately of cashing.
2) specificly grant the long-range system that cashes and all give consignable company trade company and other mechanisms, specificly grant the long-range system that cashes technical support is provided the administration authority of social condominium account.
3) holder grants the long-range phone number and the specific amount of money of granting that system proposes specific public relations object person of cashing to specific, or the specific article of gifting, specific to grant the long-range system that cashes serve as to specify the acceptor to open holding account with this number immediately, and notify the acceptor: present people and present thing information, prompting are registered the member, are determined whether to accept present or give gold.
4) specificly grant the long-range different denominations welfare card that service organization provides for consignable company trade company and other mechanisms of cashing, being one specificly grants the condominium account long-range special project service of cashing, consignable company trade company and other mechanisms buy the welfare card of different denominations, send to various level managerial personnel and employee according to self needs.
5) the welfare card is that unidirectional welfare is cashed mode, and the holder has the complete right of eminent domain, specificly grants the long-range system that cashes and provides the service of comprehensively cashing for the holder.
6) specificly grant the long-range system that cashes and provide a kind of and specific consumption unit the signatory multidirectional welfare card of cashing, the holder has the complete right of eminent domain, and the holder holds at signatory consumption unit bankcard consumption.
7) specificly grant the long-range administration authority of cashing the welfare card condominium account that system sets up consignable company trade company and other mechanisms separately and all give consignable company trade company and other mechanisms, specificly grant the long-range system that cashes technical support is provided, do not hinder the holder to have the complete right of eminent domain the welfare card.
8) specificly grant the long-range system that cashes and support the present of welfare cardholder to cash activity.
The present invention is specific to grant the long-range method of cashing, and its feature also is:
1) specific granting long-rangely cashed system to provide the mode of notification service to the acceptor is one or more of note, voice SMS, multimedia message, message, verbal announcement, e-mail.
2) specificly grant the long-range system that cashes and provide the content of notification service mainly to be to the acceptor: certain human desires is granted for it provides certain, and being that name in an account book is landed certain website, registered members, whether affirmation is accepted with its phone number please gifts; Described system indicates the notification text that generates the acceptor according to present people's present, provides the present people to revise and confirms the back transmission.
3) acceptor is that name in an account book is landed appointed website with its phone number, described website is by sending the identity validation sign indicating number to its mobile phone, the acceptor is correctly behind website input identity validation sign indicating number, register oneself the true identity data and the pet name, specific granting long-rangely cashed the holding account that system will open for the acceptor before this and transferred formal account to, after the acceptor determines to accept to gift, specificly grant the long-range system that cashes with present or give gold and put acceptor's account under, finish the activity of all gifting from present people account.
4) specific grant long-range cash system to registered members's phone number, Real Name and the pet name all approval simultaneously be user name.
5) grant the long-range system that cashes to after specifying the acceptor repeatedly to send to be given notice specific, the acceptor does not all formally land website registration active member, or the acceptor clearly refuses to accept to grant, specificly grant the long-range system that cashes and just notify former given, and whether inquiry is cancelled and granted, whether stop reinforming the acceptor.
The present invention is specific to grant the long-range method of cashing, and its feature also is:
Land and specificly grant the long-range terminal of cashing system and be respectively: desktop computer, notebook computer, Internet-enabled cell phone, online PDA, online televisor, online landline telephone, other appliance terminals of surfing the Net.
Realize second purpose of the present invention: provide a kind of realize first purpose specific to grant the long-range system that cashes, it is characterized in that:
The long-range system that cashes comprises: specificly grant long-range system and website and the client CVM Customer Requirement Management system of cashing.
Specificly grant the long-range system that cashes, comprising: land access control module and be communicated with member registration control module, query and search control module, WWW network control molding piece, personal account administration module, data warehouse respectively.
Bank's control module of carrying down is communicated with personal account administration module, data warehouse, bank account control module respectively.
Client's control module of carrying down is communicated with segregated account administration module, data warehouse, customer account control module respectively.
Company's control module of carrying down is communicated with segregated account administration module, data warehouse, corporation account's control module respectively.
The logistics control module of carrying down is communicated with segregated account administration module, data warehouse, logistics account control module respectively.
Route control device module, data decode control module, data encryption control module, log management control module, special service module, data warehouse are interconnected, and are communicated with business processing distribution control module, gateway.
Business processing distributes control module to be communicated with selling operation control module, telecommunication service control module, bank account control module, customer account control module, corporation account's control module, logistics account control module, route control device module respectively.
Business processing distributes control module to be communicated with the special service module of system of corresponding authorized company, system of trustee-company, logistics system, national credit investigation system, tax system, commercial bank, telecommunication system, silver prison system business respectively, is communicated with gateway.
Gateway is communicated with system of authorized company, system of trustee-company, logistics system, national credit investigation system, tax system, commercial bank, telecommunication system, silver prison system business.
The account management structure of client CVM Customer Requirement Management system grants with specific that long-range to cash in the system for content data relevant with consignable company identical and synchronous.
The present invention is specific to grant the long-range system that cashes, and its feature also is:
1) long-range cash in the system for content with consignable company under the situation of relevant data sync in the account management structure of client CVM Customer Requirement Management system with specific granting, member consumer lands the account of client CVM Customer Requirement Management system, finish account inquiries, manage, supplement with money, transfer payment, obtain operations such as bonus, prize, its operation synchronous reaction is granted long-range cashing in the system account specific.
2) long-range cash in the system for content with consignable company under the situation of relevant data sync in the account management structure of client CVM Customer Requirement Management system with specific granting, member consumer lands the specific long-range account of cashing system of granting, finish account inquiries, manage, supplement with money, transfer payment, obtain operations such as bonus, prize, its operation synchronous reaction is in client CVM Customer Requirement Management system account.
Advantage of the present invention:
1, improves enterprise's commercial promotions effect
The third party is specific to be granted the long-range service enterprise that cashes and can set up the most powerful consumer's member database and the long-range system that cashes thereof, following this database scale surpasses depositor's scale of general commercial bank, become one and be worth unlimited commercial resource, this is the system that any one commodity production enterprise all can not set up, the trust of any enterprise is accepted in this system's support, carry out commodity sales promotion with lottery in China, the long-distance cashing activity, by unified door, uniform brand, unified customer resources, unified value-added service is the services of sales promotion that offer the best of commodity production enterprise.
2, reduce the commercial promotions cost
Enterprise no longer needs additionally to arrange the mass promotion outlay for activity outside the sales promotion bonus prize, only needs the suitable attorney's fee usefulness of payment, just can finish than original advertising campaign and cover bigger scope, the better effect of acquisition.
3, statistics logistics commercial matters information
The third party is specific to grant the long-range service enterprise that cashes when finishing the commercial promotions activity, provides the commercial affairs of logistics the most timely Information Statistics analysis of data to consignable company, makes things convenient for enterprise's scientific arrangement to produce and dispensing, makes enterprise obtain extra added value.
4, improve CVM customer demand relation
The third party is specific to grant the long-range service enterprise that cashes provides supporting client CVM customer demand relation management system for consignable company, enterprise can directly provide service for consumer member by this system, in time understand member's demand, improve production quality, increase varieties and designs, improve effectiveness of operation.
5, improve the loyalty of consumer member to commodity and manufacturing enterprise thereof
The consumer spending statistics of native system, support enterprise in China, that carries out various ways decides on awards through discussion activities for developing friendshiies after sale, movable and system's support by these, can improve understanding and the experience of consumer member greatly, improve the consumption loyalty greatly for extensive stock and manufacturing enterprise thereof.
6, the traditional gift distribution of convenience website staging business service form
Native system makes its service form be " account formula " service from " continuous-flow type " service upgrade for traditional gift distribution website provides gift professional condominium account, and the fixed client resource improves value of services, cultivates loyalty customer.
7, make things convenient for conditional electronic business web site staging business service form
Native system makes its service form be " account formula " service from " continuous-flow type " service upgrade for the conditional electronic business web site provides ecommerce condominium account, and the fixed client resource improves value of services, cultivates loyalty customer.
8, make things convenient for enterprise to the public relations expenses management
Native system supports trade company of enterprise and other mechanisms to set up public relations card condominium account, in time reflects related personnel's public relations activity expense behaviour in service, reduces the public relations cost, improves the public relations effect.
9, make things convenient for the payroll management of enterprise to welfare expenses
Native system supports trade company of enterprise and other mechanisms to set up welfare card condominium account, alleviates the logistics service workload, makes things convenient for the worker to consume, and reduces handling cost.
10, convenient various present activities
Native system is supported various present activities, satisfies present demand for services and interpersonal communication psychological needs, saves society's communication cost.
11, help implementing country and grant the long-range professional standard of cashing specific
Native system is set up carrier class communication network, finance level account system and security platform, connect national credit investigation system, tax system, silver-colored prison system, for social demand provides open business service, help implementing country to specific granting " trust ", the long-range code requirement of cashing business, make and specificly grant trust, long-rangely cash professional the sound development, become a brand-new accurate financial trust business.
Description of drawings
Fig. 1: commercial promotions from the business activity of " original " to specialized commecial activity evolution synoptic diagram
Fig. 2: commercial promotions industrialization operating mode synoptic diagram
Fig. 3: a kind of standard specific granted long-range commercial promotions industrialization operation workflow and the system architecture synoptic diagram cashed
Fig. 4: the commercial promotions industrialization operation workflow and the system architecture synoptic diagram of a kind of enterprise direct mail prize
Fig. 5: a kind of enterprise semi-automatic-controlled is cashed the commercial promotions industrialization operation workflow and the system architecture synoptic diagram of bonus
Fig. 6: the commercial promotions industrialization operation workflow and the system architecture synoptic diagram of a kind of enterprise commodity in use payment single-candidate bonus
Fig. 7: commercial promotions industrialization operation workflow and system architecture synoptic diagram that a kind of portal standing posture enterprise self control is cashed
Fig. 8: commercial promotions industrialization operation workflow that the complete automatic control of a kind of enterprise is cashed and system architecture synoptic diagram
Fig. 9: traditional gift distribution website management mode synoptic diagram
Figure 10: use the specific long-range present dispensing website management mode synoptic diagram of cashing system of granting
Figure 11: conditional electronic business web site management mode synoptic diagram
Figure 12: use the specific long-range e-commerce website management mode synoptic diagram of cashing system of granting
Figure 13: use the specific long-range visiting card use pattern diagram that system carries out visiting card condominium account of cashing of granting
Figure 14: use the specific long-range welfare card use pattern diagram that system carries out welfare card condominium account of cashing of granting
Figure 15: specificly grant the long-range member of system implements to give golden present present to the member the operational mode synoptic diagram of cashing
Figure 16: specificly grant the long-range member of system implements to give golden present present to non-member people the operational mode synoptic diagram of cashing
Figure 17: specificly grant the long-range system architecture synoptic diagram of cashing
Below we will illustrate the present invention in conjunction with the embodiments by above-mentioned accompanying drawing.
Embodiment
As shown in Figure 1: commercial promotions are core demands of each commodity production enterprise, enterprise has taked various promotion approach, such as the special counter sales promotion, mark-down sale, pair unsalable goods up with goods that sell well covert mark-down sale, the commodity lottery sales, merchandise sales integration prize or the like, Wei Lai sales promotion industry form relatively, these advertising campaigns belong to the form of a kind of " original ", these " original " advertising campaigns only limit to the activity form of enterprise self, under this form, being limited in scope of sales promotion, effect is unclear, enterprise is unable carry out more attractive, wider, more professional advertising campaign, be difficult to set up widely by sales promotion, consumer's affiliate relationship closely, be difficult to grasp the logistics commercial matters information comprehensively, be difficult in time feed back customer demand by sales promotion.
When a kind of activity becomes the bottleneck of enterprise development, will expedite the emergence of a kind of socialized service system industry.Current, objectively need the commercial promotions activity is risen to the industry behavior from corporate behavior, form third party's commercial promotions service enterprise, the third party is specific to be granted and long-rangely cashes service for client enterprise provides to use state-of-the-art computer management and electronic information means.Set up consumer member's account the most widely, become the unified platform and common resource that each enterprise carries out the commercial promotions activity, need the enterprise of sales promotion to give services of sales promotion enterprise with the sales promotion business commission, the technology platform of services of sales promotion enterprise utilization oneself is carried out specialized advertising campaign, and set up the integration account for each consumer member, the bonus account, the prize account, carry out the advertising campaign and the value-added service activity of various ways, improve the consumption loyalty of consumer client to commodity and manufacturer, simultaneously, this account system also becomes commodity distribution, service organization, the door-to-door salesman, system is cashed in calculating payment of direct selling shop achievement integration, improves the interdependent tight ness rating of whole supply chain.
As shown in Figure 2: under " original " advertising campaign form, bonus is difficult to throw in, the sales promotion difficulty reaches the operation contradiction of effect, catch contradiction, find new social demand, in the demand of " forever continuous increase " of the positive sales promotion of business to consumer, a kind of " third party's services of sales promotion " are provided, the core of service is to set up powerful " account management; long-range cashing " computer management system, and multiple value-added service platform, finish the activities such as " distribution logistics Real-time and Dynamic statistics; consumer's Member Information is registered; integration bonus prize account is set up; the long-range input of bonus prize " of Enterprise Sale Promotion, value-added services such as " lottery ticket are purchased in commentaries on classics; change and purchase commodity; change the service of purchasing " is provided for consumer member, improves service quality, the follow-up effect of continuity sales promotion.Form multiple profit model.
The foundation of " account management, long-range cashing " computer management system, also for carrying out " franchise chain (FC) direct selling business " future, promptly Zui Jia " B2C " sales mode provides technical support, also for carrying out the long-range business platform that provides the foundation of cashing of " scratch-and-win receipt long-distance cashing, electronic lottery network marketing " and other mechanisms and individual multiple management future.Making the present invention have infinitely expands space.
As shown in Figure 3: a kind of standard specific granted long-range commercial promotions industrialization operation workflow and the system architecture cashed, the operation flow of a kind of standard of A figure expression among the figure, that is: carry out the unified lottery ticket labeling of printing of purchase third party services of sales promotion enterprise of enterprise of entrusting the sales promotion business and stick on the commodity of carrying out advertising campaign, render to market; Simultaneously, carry out the enterprise that entrusts the sales promotion business and buy " sales promotion type CRM, CVM " system that the exploitation of third party's services of sales promotion enterprise is installed, grasp market trend business data and consumer member's dynamic data; And will entrust to third party's services of sales promotion enterprise to the commercial promotions bonus that consumer member throws in; After having bought the commodity of carrying out advertising campaign as the consumer, according to prompting, land appointed website, registration becomes the member, import the inquiry number on the lottery ticket labeling that sticks on the commodity, the website checking true and false, behind authenticity verification, the website is according to the commodity category, quantity, be worth and count associated quad for member consumer opens the integration account, for member consumer opens bonus account and prize account, prompt rules is after consumer's integration reaches certain number simultaneously, Integral Transformation can be become bonus or selected prize to count bonus account or prize account respectively, the integration account associated quad value of examining and making cuts.Member consumer can also can pay the value-added service expense with in self-service other commodity bank accounts of carrying over oneself to of the cash in the bonus account on the website.The website be responsible for will be selected prize or the commodity purchased of commentaries on classics post to member consumer.
B figure among Fig. 3 is the system architecture that realizes A figure operation flow, and trustee-company sets up that interface that " controlled account system " provide by the bank of deposit is seamless to be articulated to the bank of deposit of trustee-company account in the banking system; " controlled account system ", for member consumer sets up the account detail, discrete " the sub-account in provinces and regions ", " the sub-account in cities and counties " are until member " personal account ", and personal account is divided into " integration account ", " bonus account ", " prize account "; Consignable company is installed " the sales promotion CVM system " that trustee-company provides, discrete in the system " the sub-account in provinces and regions ", " the sub-account in cities and counties " be until member " personal account ", with in " controlled account system " content of trustee-company with consignable company relevant data identical and keep synchronously; Sales promotion bonus or promotional prize trust that consignable company will be carried out advertising campaign consign to trustee-company, trustee-company buys the record integration of inquiry login promotional product according to member consumer, according to rule and member request, immediately bonus or prize are changeed pair counting in its " bonus account " or " the prize account "; " the controlled account system " of trustee-company is connected with each system of commercial bank, and the cash of supporting that member consumer is self-service in will own " bonus account " changes pair to oneself in the personal account of other commercial banks; Offer multiple value-added service project on the services of sales promotion website of trustee-company, attract member consumer's consumption online, and support member consumer that the cash in oneself " bonus account " is used to pay the value-added service expense.
It is in the industry cycle to set up a kind of selectable operating mode and system architecture under the situation of good corporate image and " public credibility " in trustee-company that standard specific granted long-range commercial promotions industrialization operation workflow and the system architecture cashed.
As shown in Figure 4: the commercial promotions industrialization operation workflow and the system architecture of a kind of enterprise direct mail prize, in the industry cycle do not set up as yet in trustee-company under the situation of good corporate image and " public credibility ", consignable company dare to not entrusted to third party's services of sales promotion enterprise with the commercial promotions bonus of throwing in to consumer member and realize long-range input, at this moment, can adopt the flow process among the B figure to commence business: promptly: to carry out the unified lottery ticket labeling of printing of purchase third party services of sales promotion enterprise of enterprise of entrusting the sales promotion business and stick on the commodity of carrying out advertising campaign, render to market; Simultaneously, carry out the enterprise that entrusts the sales promotion business and buy " sales promotion type CRM, CVM " system that the exploitation of third party's services of sales promotion enterprise is installed, grasp market trend business data and consumer member's dynamic data; After having bought the commodity of carrying out advertising campaign as the consumer, according to prompting, land appointed website, registration becomes the member, import the inquiry number on the lottery ticket labeling that sticks on the commodity, the website checking true and false, behind authenticity verification, the website counts associated quad according to commodity category, quantity, value for member consumer opens the integration account, for member consumer opens the prize account, prompt rules is after consumer's integration reaches certain number simultaneously, Integral Transformation can be become selected prize count the prize account, the integration account associated quad value of examining and making cuts; Consignable company is known member consumer and has been selected prize from " sales promotion type CRM, CVM " system after, post to member consumer from being about to prize, and in " sales promotion type CRM, CVM " system, sell the prize of annotating in the prize account, notify the member consumer alert to receive mail.
B figure from Fig. 4 as can be seen, system architecture in the commercial promotions industrialization operation workflow that realizes enterprise's direct mail prize is fairly simple, trustee-company does not need to set up " bonus account ", " controlled account system " do not need to be connected with system of the bank of deposit, only finish consumer's registration, inquiry, the record integration, select functions such as prize, keep data and " sales promotion type CRM; the CVM " system synchronization that is installed in consignable company relevant with consignable company in " controlled account system " content of trustee-company, oneself is about to prize and posts to member consumer to support consignable company.
As shown in Figure 5: a kind of enterprise semi-automatic-controlled is cashed the commercial promotions industrialization operation workflow and the system architecture of bonus, scheme referring to A, this flow process and standard shown in Figure 3 specific granted long-range difference of cashing commercial promotions industrialization operation workflow and is, consignable company does not consign to trustee-company with commercial promotions bonus or prize and cashes, but according to the record of " sales promotion type CRM, CVM " system, oneself is directly cashed bonus or prize to member consumer, and that supports standard shown in Figure 3 specificly grants long-range other service procedures of cashing commercial promotions industrialization operation workflow.
From B figure as can be seen, as broad as long with the system architecture of Fig. 3 on system architecture, only being in the operation of difference is directly by " sales promotion type CRM; CVM " system by consignable company, specify the obligee, bonus or prize are cashed to member consumer, if bonus, in fact yet need to change and converge to trustee-company's account from the client's account, just become " (sale finish after) directly cash " afterwards from " (sale carry out before) entrust payment " in advance, concerning consignable company, this mode has increased workload, has but won " time value " of fund.
As shown in Figure 6: the commercial promotions industrialization operation workflow and the system architecture of a kind of enterprise commodity in use payment single-candidate bonus, scheme referring to A, this flow process and standard shown in Figure 3 specific granted long-range difference of cashing commercial promotions industrialization operation workflow and is, consignable company does not consign to trustee-company with commercial promotions bonus or prize and cashes, but according to the predetermined sales promotion bonus amount of money, the commodity of equivalence are paid trustee-company, trustee-company can be converted to merchandise sales cash and finish member consumer's bonus is cashed, and also can directly equivalent commodity directly be cashed to member consumer as prize.
From B figure as can be seen, as broad as long with the system architecture of Fig. 3 on system architecture, difference only to be to operate be directly will give trustee-company with the commodity of predetermined sales promotion bonus amount of money equivalence by consignable company, the direct remittance of consignable company account to trustee-company's account do not take place.This mode does not increase the workload that bonus is cashed concerning consignable company, won " time value " of fund, more than sold commodity.
As shown in Figure 7: commercial promotions industrialization operation workflow and system architecture that a kind of portal standing posture enterprise self control is cashed, scheme referring to A, this flow process and standard shown in Figure 3 specific granted long-range difference of cashing commercial promotions industrialization operation workflow and is, consignable company does not consign to trustee-company with commercial promotions bonus or prize and cashes, but manage independently the member consumer account fully, directly finish the long-range of member consumer cashed, and support member consumer that the cash in " bonus account " is changeed and pay oneself in the personal account of commercial bank.Trustee-company offers commercial promotions portal website, consignable company articulates the sub-pages of oneself in portal website, show personal account support member consumer register easily, not be used in the switching website of not stopping between different sales promotion enterprise web sites, and make things convenient for member consumer in portal website, to enjoy value-added service, finish the payment of spending more money on service fee.
From B figure as can be seen, consignable company is directly managed the member consumer account, directly finishes the long-range of member consumer cashed, and support member consumer that the cash in " bonus account " is changeed and pay oneself in the personal account of commercial bank.This pattern requires consignable company to have very high computer system maintenance ability, also " sales promotion type CRM, CVM " system server trustship can be managed to trustee-company.
As shown in Figure 8: commercial promotions industrialization operation workflow and system architecture that the complete automatic control of a kind of enterprise is cashed, scheme referring to A, this flow process and standard shown in Figure 3 specific granted long-range difference of cashing commercial promotions industrialization operation workflow and is, consignable company does not consign to trustee-company with commercial promotions bonus or prize and cashes, but manage independently the member consumer account fully, directly finish the long-range of member consumer cashed, and support member consumer that the cash in " bonus account " is changeed and pay oneself in the personal account of commercial bank.Member consumer whole operate in the website of sales promotion enterprise and carry out, and do not set up sales promotion portal website, and third party's services of sales promotion company only articulates the value-added service webpage of oneself in the website of sales promotion enterprise.
From B figure as can be seen, consignable company is directly managed the member consumer account, directly finishes the long-range of member consumer cashed, and support member consumer that the cash in " bonus account " is changeed and pay oneself in the personal account of commercial bank.This pattern requires consignable company to have very high computer system maintenance ability, also " sales promotion type CRM, CVM " system server trustship can be managed to trustee-company, but the controlled account that relates to national consumer is independently set up management, huge, ordinary enterprises can't be born construction cost at all, and duplicate construction waste social resources.
As shown in Figure 9: traditional gift distribution website management mode, the client that gives a present lands the website and chooses present, specifies acceptor address phone, after the gathering of website present in kind is sent to the acceptor, business just is through with, and reviewing of old and new customers is served and further value-added service ability.
As shown in figure 10: use the specific long-range present dispensing website management mode of cashing system of granting, the third party is specific to be granted the long-range company that cashes and grants long-range cashing in the system specific, for opening both sides' condominium account in traditional gift distribution website; The client that gives a present lands present dispensing website and buys present, specify the acceptor, specificly grant the long-range reporting system of cashing system and can notify the acceptor to land the website registered members according to the client's that gives a present the purpose of giving a present and acceptor's Mobile Directory Number, confirm whether accept a present, the present of whether providing and delivering, both sides' condominium account is opened the gift account and is opened holding account for the acceptor for the present people, the acceptor lands the website, confirm identity, the registered members, after confirming to accept a present, condominium account system finishes present from present people's account appropriating to acceptor's account, if the acceptor proposes present dispensing requirement, the present dispensing is implemented in present dispensing website, if the acceptor does not propose present dispensing requirement, can propose to roll over the lsp request of depositing cash, the condominium account is opened cash account for the acceptor, and the cash that folding is deposited deposits its cash account in.
As shown in figure 11: conditional electronic business web site management mode, the shopping client lands the website free choice of goods, specifies the Shipping Address phone, after the gathering of website physical goods is sent to the acceptor, business just is through with, and reviewing of old and new customers is served and further value-added service ability.
As shown in figure 12: use the specific long-range e-commerce website management mode of cashing system of granting, the third party is specific to be granted the long-range company that cashes and grants long-range cashing in the system specific, for the conditional electronic business web site is opened both sides' condominium account; E-commerce website is except continuing to support that common shopping client does shopping, and the client that also supports to give a present finishes the activity of giving a present.The client that gives a present lands e-commerce website and buys present, specify the acceptor, specificly grant the long-range reporting system of cashing system and can notify the acceptor to land the website registered members according to the client's that gives a present the purpose of giving a present and acceptor's Mobile Directory Number, confirm whether accept a present, the present of whether providing and delivering, both sides' condominium account is opened the gift account and is opened holding account for the acceptor for the present people, the acceptor lands the website, confirm identity, the registered members, after confirming to accept a present, condominium account system finishes present from present people's account appropriating to acceptor's account, if the acceptor proposes present dispensing requirement, e-commerce website is implemented the present dispensing, if the acceptor does not propose present dispensing requirement, can propose to roll over the lsp request of depositing cash, the condominium account is opened cash account for the acceptor, and the cash that folding is deposited deposits its cash account in.
As shown in figure 13: use specific granting long-rangely to cash the visiting card that system carries out visiting card condominium account and use pattern, the third party is specific to be granted the long-range company and trade company of enterprise and other mechanisms of cashing and grants the long-range visiting card condominium account of building together on the platform of cashing specific; The third party is specific to grant the visiting card that the long-range company of cashing prints a kind of different denominations, is sold to trade company of enterprise and other mechanisms, and the social gold of collecting puts visiting card condominium account under; Trade company of enterprise and other mechanisms provide visiting card to the related personnel, are used for the expense of doings; The holder grants the long-range system that cashes and finishes member registration and card number identification number register specific, and visiting card condominium account should be blocked the face amount single-candidate cash social account of holder of transferring; The holder can land and specificly grant the long-range system that cashes and specify acceptor's Mobile Directory Number and appointment to grant the amount of money or specify commodity to grant the acceptor; System finishes grants other movable running programs.
As shown in figure 14: use specific granting long-rangely to cash the welfare card that system carries out welfare card condominium account and use pattern, the third party is specific to be granted the long-range company and trade company of enterprise and other mechanisms of cashing and grants the long-range welfare card condominium account of building together on the platform of cashing specific; The third party is specific to grant the welfare card that the long-range company of cashing prints a kind of different denominations, confirm welfare card contractor jointly with trade company of enterprise and other mechanisms, finishing the consumption of welfare card with trade company contracts, the welfare bayonet lock is sold to trade company of enterprise and other mechanisms, and the welfare fund of collecting puts welfare card condominium account under; Trade company of enterprise and other mechanisms provide the welfare card to the related personnel, are used for consumption; The holder grants the long-range system that cashes and finishes member registration and card number identification number register specific, and welfare card condominium account should be blocked face amount single-candidate cash holder's welfare account of transferring; The holder can land and specificly grant the long-range system that cashes and specify acceptor's Mobile Directory Number and appointment to grant the amount of money or specify commodity to grant the acceptor; System finishes grants other movable running programs; The holder also can be at welfare card contractor bankcard consumption.
As shown in figure 15: specificly grant the long-range member of system implements to give golden present present to the member the operational mode of cashing, the member presents the people and lands specific long-range website appointment member acceptor and the present amount of money or the present kind quantity cashed of granting, special permission is granted and is long-rangely cashed system log (SYSLOG) present people and grant purpose, and by the present reporting system notify the acceptor, please the acceptor confirm whether accept a present, the acceptor lands the website, accept a present if confirm, the special permission grant long-range cash system just will present people's appointment give gold or present is appropriated in acceptor's account just, if the acceptor requires the dispensing present, special permission is granted the long-range website of cashing and just present is provided and delivered to the acceptor, and the acceptor can require that also present is converted to cash and deposit cash account in.If the acceptor confirms not accept a present, just granting the long-range system that cashes, special permission notifies the present people, whether inquiry stops present.
As shown in figure 16: specific granting long-rangely cashed the member of system and implemented to give the operational mode of golden present present to non-member people, and the member presents the people and lands and specificly grant the long-range website of cashing and specify non-member acceptor Mobile Directory Number and the present amount of money or present kind quantity; Special permission is granted and is long-rangely cashed system log (SYSLOG) present people and grant purpose, is user name account when offering zero to specify the acceptor with its Mobile Directory Number, and notify the acceptor by the present reporting system: someone present purpose, ask the acceptor to land the website registered members, and confirm whether accept a present; The acceptor lands the website registered members, accept a present if confirm, special permission is granted the long-range system that cashes and just holding account is transferred to formal account, with present people appointment give gold or present is appropriated in acceptor's account just, if the acceptor requires the dispensing present, special permission is granted the long-range website of cashing and just present is provided and delivered to the acceptor, and the acceptor can require that also present is converted to cash and deposit cash account in.If the acceptor confirms not accept a present, just granting the long-range system that cashes, special permission notifies the present people, whether inquiry stops present.
As shown in figure 17: specificly grant the long-range system architecture of cashing, the long-range system that cashes comprises: specificly grant long-range system and website and the client CVM Customer Requirement Management system of cashing.
Specificly grant the long-range system that cashes, comprising: land access control module and be communicated with member registration control module, query and search control module, WWW network control molding piece, personal account administration module, data warehouse respectively.
Bank's control module of carrying down is communicated with personal account administration module, data warehouse, bank account control module respectively.
Client's control module of carrying down is communicated with segregated account administration module, data warehouse, customer account control module respectively.
Company's control module of carrying down is communicated with segregated account administration module, data warehouse, corporation account's control module respectively.
The logistics control module of carrying down is communicated with segregated account administration module, data warehouse, logistics account control module respectively.
Route control device module, data decode control module, data encryption control module, log management control module, special service module, data warehouse are interconnected, and are communicated with business processing distribution control module, gateway.
Business processing distributes control module to be communicated with selling operation control module, telecommunication service control module, bank account control module, customer account control module, corporation account's control module, logistics account control module, route control device module respectively.
Business processing distributes control module to be communicated with the special service module of system of corresponding authorized company, system of trustee-company, logistics system, national credit investigation system, tax system, commercial bank, telecommunication system, silver prison system business respectively, is communicated with gateway.
Gateway is communicated with system of authorized company, system of trustee-company, logistics system, national credit investigation system, tax system, commercial bank, telecommunication system, silver prison system business.
The account management structure of client CVM Customer Requirement Management system grants with specific that long-range to cash in the system for content data relevant with consignable company identical and synchronous.
As above-mentioned; though the present invention is illustrated according to the example and the accompanying drawing that limit; but the present invention is not limited to these; the people who possesses common knowledge in the technical field under the present invention is in technological thought of the present invention and the impartial scope of claim; do not spend performing creative labour; on the basis of the foregoing description, can make multiple variation, can realize purpose of the present invention equally, but this variation obviously should be within the protection domain of appended claims.