KR20020009917A - All-in-one mileage service system based on network, and the e-commerce system using the system - Google Patents

Abstract

PURPOSE: An integrated mileage service system based on a network and an electronic commercial transaction system using the service system are provided to supply a service effectively by unifying at least one type mileage at an off-line and/or an on-line according to clients at an on-line. CONSTITUTION: In a mileage service system based on a predetermined network, a network server system(12) unifies and manages at least one type mileage being supplied at an on-line and/or an off-line according to clients in accordance with a predetermined criterion. A messaging system(12d) informs mileage information unified in the network server system(12) according to clients using a wire and/or wireless communication medium in order for the corresponding client to check the mileage information. A certifying and paying system(14b) is provided for enabling the corresponding client to use the mileage unified in the network server system(12) using a client's identification number and/or a predetermined card. The network server system(12) includes a main server(12a) for generally controlling each constitution of the system(12), the first database(12b) for managing information according to clients, the second database(12c) for managing a unified mileage according to clients, and an interface unit for interfacing mileage related information according to clients by being linked with a system supplying at least one type mileage.

Description

All-in-one mileage service system based on network, and the e-commerce system using the system

The present invention relates to an integrated mileage service system based on a network and an electronic commerce system using the same. More particularly, the present invention relates to at least one type of mileage provided according to the purchase of certain goods and / or service goods online and / or offline. The present invention relates to a system for integrating and efficiently servicing each customer online, and to an electronic commerce system that has been greatly improved to secure the profits of service providers while returning the majority of distribution margins to customers.

In general, off-line or on-line distribution companies, service providers or e-commerce sites, etc., secure membership by increasing the loyalty of customers and members who purchase or use certain goods or services. In order to increase sales, the company operates a mileage service system that pays a part of distribution margin in the form of mileage points, cyber money, cashback service, and accumulated points.

However, the above-mentioned conventional mileage service method is operated separately from each other between offline and online, and each company, and the compatibility is not maintained because the mileage payment criteria are different between each company, and predetermined points of members for each company When earned, you must unilaterally choose one of the products offered by that individual company. Therefore, the majority of members or customers do not use their various mileage points conveniently and efficiently, so the customer satisfaction is very low, which also acts as a factor that departs from the company.

On the other hand, in recent years, the concept of simply exchanging or trading the mileage for each partner company with the mileage of other affiliate companies has emerged, but since the service system is not optimized efficiently, its use is very insignificant. There is still a problem in that it cannot efficiently provide the mileage generated by each customer by integrating all of them.

In addition, even in the case of offline or online commerce companies that operate the mileage service system described above, due to the structural problem of securing profits of the agents or sales employees of each company, only a small percentage of the distribution margin is compensated to customers by mileage. The problem is that you have to give.

SUMMARY OF THE INVENTION An object of the present invention for solving the above-mentioned problems is to provide a system for efficiently integrating at least one type of mileage offline and / or online on a customer-by-customer basis.

Another object of the present invention for solving the above-mentioned problems is to use the above-mentioned integrated mileage service system to provide an e-commerce system that is improved greatly to secure the profits of service providers while reducing the majority of distribution margins to customers. In providing.

1 is a view schematically showing the configuration of an integrated mileage service system based on a network according to the present invention;

2 is a view showing a preferred embodiment of an electronic commerce system using the integrated mileage service system shown in FIG. 1 according to the present invention;

3 is a flowchart schematically illustrating a method of efficiently incorporating mileage in FIG. 1 or 2;

4 is a flow chart schematically showing an electronic commerce method according to the present invention in the system of FIG.

<Description of the symbols for the main parts of the drawings>

10: customer terminal 12: network server system

12a: Web Server 12b: Mileage Integration DB

12c: Customer Information DB 12d: Messaging System

12e: Customer DB Notification System 14a: Marketing Partner System

14b, 20d: Authentication and payment system 16: Mileage partner system

20: integrated mileage service system 20a: main server

20b: Mileage Integration Bank 20c: Integrated Messaging System

22: electronic commerce system 22a: first electronic commerce system

22b: Second Electronic Commerce System

The network-based integrated mileage service system according to the present invention for achieving the above object, in the network-based mileage service system, at least one type of mileage provided online and / or offline for each customer according to a predetermined criterion Network server system integrated management; A messaging system that notifies each customer using wired and / or wireless communication media so that the customer can check the mileage information integrated in the network server system; And a system for authenticating and paying the mileage integrated in the network server system so that the customer can use the identification number and / or the predetermined card.

Here, the network server system includes a main server controlling overall configuration of the system, a first database managing customer-specific information, a second database managing integrated mileage per customer, and a system providing at least one type of mileage. It is preferable to further include a means for interfacing the mileage-related information for each customer in conjunction with, characterized in that the mileage of the above-described types are converted into the same economic value in accordance with each company's compensation criteria.

In addition, the above-mentioned mileage is defined as including at least one of the types of mileage points, cyber money, cashback services, and cumulative point types that are rewarded to a corresponding customer according to the purchase or use of a predetermined product or service product.

The electronic commerce system according to the present invention for achieving the above-described other object, in the electronic commerce system based on a predetermined network, by integrating at least one type of mileage provided online and / or offline for each customer according to a predetermined criterion An integrated mileage service system for managing and notifying each customer by using a predetermined communication medium, and authenticating and paying the integrated mileage for use by a corresponding customer using an identification number and / or a predetermined card for each customer; And an electronic commerce system organically connected through a network with the aforementioned integrated mileage service system, so that at least one article and / or service product can be purchased or used using the aforementioned customer-specific integrated mileage.

Here, the above-described electronic commerce system is divided into the first type of electronic commerce system and the second type of electronic commerce system, and the first type of electronic commerce system purchases goods or service goods using the above-described integrated mileage for each customer. In addition, the distribution margin, except for the minimum cost of maintaining the e-commerce system, is provided to the customer as a mileage, so that the integrated mileage system can be integrated into the mileage for each customer. It is desirable to implement to purchase or use goods or service products using the above-described integrated customer-specific mileage while providing a minimum mileage according to the distribution margin.

In addition, the above-described first type of electronic commerce system, it is more preferable to implement at least one product corresponding to at least one company as a cyber agent for the sale and / or subscription of services, the second type of The electronic commerce system is more preferably implemented to enable payment by cash or electronic money corresponding to the cash when the integrated mileage per customer is less than the price of the desired goods or service products.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, the network-based integrated mileage service system according to the present invention includes a network server system 12, a customer related database 12b and 12c, an integrated messaging system 12d and 12e, and an authentication and payment system 14. ). Here, a network is defined as a general term for a computer system that is organically connected through a wired or wireless communication medium, and more specifically, includes all computer systems connected through a local area network, a telecommunication network, a public communication network, a high speed communication network, and the Internet. do.

The network server system 12 includes a web server 12a, an integrated mileage database and a customer database, and interface means (not shown) for interfacing with an associated network. The web server 12a functioning as a main server controls the system as a whole and simultaneously performs a member registration process when a customer accessing through the customer terminal 10 wishes to register as a member of the integrated mileage service. It is in charge of member management function. The mileage integration DB 12b manages the mileage for each registered customer by classifying the mileage for each online and offline company and product. At this time, the mileage integration DB 12b shares the mileage-related information provided to the registered customer by the mileage affiliate system 16 and its own operating system using a predetermined interface means (not shown) linked to the network described above. Or interchange. Here, the mileage partner system 16 includes a computer system of each company and / or electronic commerce sites on the network, which are agreed to share mileage-related information with the network server system 12 so as to share mileage. The customer information DB 12c classifies and manages basic information related to personal information of members, code numbers of cyber-pass-cards for each member, information related to product transactions, and purchase pattern information for each member. . Here, the cyber pass card is basically a card existing in the virtual space, identified by the card number, and may additionally be issued as an actual card. The mileage integration DB 12b and the customer information DB 12c function as a mileage integration bank system, and in real-time market analysis and management performance analysis by a data warehousing system (not shown) under the control of the web server 12a. It can also be used for customized data marketing.

The messaging system 12d notifies the notice of membership registration and the code number of each customer's cyber pass card under the control of the web server 12a, and subsequently integrates the accumulated mileage accumulated in the mileage integration DB 12b. The customer will be notified. At this time, the messaging system 12d notifies the above-mentioned information as voice or text information through an e-mail, a mobile phone, a general phone, etc. using a CTI system in which a computer and a communication network are organically interworked. The customer DB notification system 12e selectively transfers the information managed by the customer information DB 12c and the mileage integration DB 12b to the authentication and payment system 14b and the marketing affiliate system 14a as necessary. You will be notified.

The authentication and payment system 14b is a system that is responsible for authentication (electronic payment guarantee) and payment when a customer purchases or uses a certain product using the integrated mileage, and is connected to a network. It may be outsourced to an institutional system. Here, the authentication and payment system 14b charges the mileage insufficient when purchasing the product to the aforementioned cyber pass card (or code number) at the request of the individual customer or the network server system 12 so that payment of the desired product can be reliably possible. It also allows cash payments in conjunction with the financial computer network. Therefore, it is more preferable that the customer-specific integrated mileage is managed in the mileage integration DB 12b, and the authentication and payment system 14b is divided into a method that is responsible for authentication and settlement at the time of integrated mileage distribution. It works by being combined. The marketing affiliate system 14a may be a company or a site that sells or provides a predetermined product or service product, and is basically a strategic alliance with a company operating the network server system 12 described above in terms of product marketing. Cover all businesses and sites. Therefore, the marketing affiliate system 14a processes the work related to the delivery of the goods or the start of the service or from the authentication and payment system 14b based on the transaction related information of any customer transmitted by the customer DB notification system 12e. The price of goods sold can be settled in consolidated mileage and / or cash / electronic money accumulated for each customer.

Next, a method of efficiently integrating and operating various mileages for each customer in the system of FIG. 1 will be described with reference to the flowchart of FIG. 3.

Referring to FIG. 3, if any user logs in to the web server 12a, it is determined whether or not an existing member is present (step 310). If the user is not an existing member, the member induces a member to join the integrated mileage service according to the present invention, the web server 12a assigns a code number of the member's cyber pass card, and gives a predetermined mileage to the registered customer, and the mileage A predetermined member registration procedure is performed, such as transmitting information related to this to the integrated DB 12b and the customer information DB 12c (step 311). The mileage integration banking system then subscribes by transaction through the network with the computer network and commerce sites of the off-line or on-line contracted company corresponding to the mileage affiliate system 16 under the overall control of the web server 12a, 12a. Various mileage related information corresponding to the member (hereinafter, referred to as a customer) is received and managed in the mileage integration DB 12b (step 312). If the member registration process is performed as described above or is determined as an existing member in step 310, the network server system 12 determines whether the corresponding customer purchases a predetermined product or uses a service (step 320). When it is determined that the user purchases a predetermined product or uses a service, the network server system 12 generates mileage provided for each product based on a predetermined standard and converts it into integrated mileage having the same economic value (step 330). The customer-specific mileage is classified, integrated, and accumulated and managed in the mileage integration DB 12b by product by company and by customer (step 340). In addition, such transaction related information and purchase pattern information are accumulated and managed in the customer information DB 12c for each customer. Then, the messaging system 12d of the network server system 12 notifies the accumulated mileage details integrated to the corresponding customer through e-mail, mobile phone, or general telephone using a wired or wireless communication network as described above (step 350). ). The customer DB notification system 12e also notifies the above-mentioned transaction related customer information to the marketing affiliate company system 14a and the authentication and settlement system 14b (step 360). As a result, the marketing affiliate system 14a can perform subsequent services related to commodity trading, and can settle the commodity price from the authentication and payment system 14b as necessary. In addition, the authentication and payment system 14b converts the mileage of the customer based on the informed information to pay for the goods purchased by the customer, and the cumulative mileage of the customer is less than the product price. By linking with customers and the financial computer network, it is possible to cover the shortfall with cash or electronic money.

As described above, the integrated mileage service system based on the network according to the present invention maximizes the convenience and profits of customers by integrating and efficiently providing various types of mileages for each customer distributed on / offline compared to the prior art. At the same time, it significantly improves customer loyalty, which greatly enhances the brand awareness and marketing capabilities of the company that operates this system.

Next, a preferred embodiment of the electronic commerce system using the integrated mileage system of FIG. 1 according to the present invention will be described with reference to FIGS. 2 and 4. First, in FIG. 2, the components denoted by the same names and symbols as those shown in FIG. 1 perform the same functions as those of FIG. 1, and thus detailed descriptions thereof will be omitted.

Referring to Figure 2 showing a preferred embodiment of the electronic commerce system according to the present invention, the electronic commerce system 22 provides an effect that is significantly increased than the conventional by operating in combination with the integrated mileage system shown in FIG. do. The integrated mileage service system 20 integrates and manages at least one type of mileage provided online and / or offline for each customer according to a predetermined criterion, and notifies each customer by using a predetermined communication medium, and reports the integrated mileage. It is responsible for authentication and payment for use by the customer using the customer identification number and / or predetermined card. The integrated mileage service system 20 includes a main server 20a, a mileage integration bank 20b, an integrated messaging system 20c, and an authentication and payment system 20d. The main server 20a manages the homepage (for example, WWW.WOMENFREE.COM) in charge of interaction with the customer terminal 10 through a predetermined network, and controls the integrated mileage service system 20 as a whole. The mileage integration bank 20b includes a mileage integration DB 12b and a customer information DB 12c of FIG. 1, and has an interface means and a server for organically combining and managing them and interworking with a data warehousing system not shown. do. The integrated messaging system 20c includes a messaging system 12d and a customer DB notification system 12e shown in FIG. 1, and includes a communication network, a marketing affiliate system 14a, and an authentication and payment system 20d connected to a customer. Responsible for the interaction.

Meanwhile, the electronic commerce system 22 according to the present invention may purchase or use at least one item or service product by using the integrated mileage for each customer in the above-described integrated mileage service system 20, the above-mentioned integrated mileage service It is more desirable to have at least two types of electronic commerce systems that are organically connected through the network with the system 20 and are separated from each other.

The first type of electronic commerce system 22a is preferably operated as a cyber agency site, and is basically connected to the homepage of the main server 20a and has various points of contact with customers through a network. The first type of electronic commerce system 22a prevents purchase or use of goods or service products using the above-described integrated customer mileage, and at the same time, distributes all distribution margins to the corresponding customers except the minimum maintenance cost of the electronic commerce system. It is preferable that the mileage is provided so as to be integrated into the customer-specific mileage in the integrated mileage service system 20. In a preferred embodiment, only about 10% of the total distribution margin mentioned above may be covered by site operation costs, and the remaining 90% may be returned to customers for mileage. If the distribution margin and advertising revenue due to 22b) increase rapidly, 100% of the distribution margin in the first type of electronic commerce system 22a may be rewarded with mileage. In addition, it is more preferable to implement the first type of electronic commerce system 22a as a cyber agency that sells or registers at least one item or service product corresponding to at least one company. For example, a cyber newspaper agency for subscribing to newspapers closely related to daily life, a cyber insurance agent for insurance, a mobile communication agency for mobile phone, PC communication, high-speed communication network, and long distance international calls , Cyber-related agency, cyber research agency, and advertisement viewing by clicking on advertisements can be established as cyber agency sites.

The second type of electronic commerce system 22b is preferably implemented to purchase or use goods or service products using the above-described integrated customer-specific mileage while providing a minimum mileage according to distribution margin. The second type of electronic commerce system 22b is a shopping mall of service alliance products for returning to customers using integrated mileage corresponding to the majority of distribution margins generated in the first type of electronic commerce system 22a described above. In addition, the market segmentation provides customized products for each target customer. In a preferred embodiment, the second type of e-commerce system 22b sets the target market and the customer base mainly in the tens to thirties, and the main service products are cultural products, fashion products, Beauty products, entertainment products, wedding products, and other customized products are preferably provided as shopping malls, using the database of the system described above adaptively to the purchase pattern of the age group and individual female customers By conducting data marketing to provide useful information to customers and service providers to expand membership and increase revenue, great commercial success in the market is readily apparent to those skilled in the art.

Next, a detailed electronic commerce method in the electronic commerce system according to FIG. 3 will be described with reference to FIG. 4. Referring to FIG. 4, when the customer accesses the service providing system corresponding to FIG. 3 according to the present invention through the network using the customer terminal 10 (step 400), the customer checks his / her accumulated mileage balance. The system responds to this (step 410). Here, the integrated mileage for each customer is based on the first type of electronic commerce system 22a that is composed of service products that are closely related to life, and here, online and / or offline mileage partners The mileage according to the mileage compatibility with the system 16 is further accumulated and accumulated by the customer. After the customer checks his / her accumulated mileage, he accesses the second type of e-commerce system 22b that provides the target customized service product, and selects the desired product (the customer can purchase the desired product free of charge. (Step 420), the system determines whether the product can be purchased only based on the accumulated mileage of the customer (step 430). As a result of the determination in step 430, if the accumulated mileage is less than the price of the product, the system checks with the customer whether it is willing to pay the shortage in cash, electronic money or cyber money corresponding to the cash (step 431). In response to this, when the customer performs a predetermined procedure for settlement of the insufficient amount, the system communicates with the authentication and payment system 20d and the financial computer network to supplement the insufficient amount to the customer's cyber card account (step 432). . In step 430, if the purchase of the selected item is possible only with the cumulative mileage of the customer, or the procedure of step 432 is performed, the system performs the service and payment corresponding to the purchase of the selected product (step 440), and proceeds to exhaust the used mileage. The balance is displayed or notified to the DB of the customer and related subjects (step 450).

Therefore, the electronic commerce system according to the present invention operates by combining the integrated mileage service system 20, the electronic commerce system 22a of the first type and the electronic commerce system 22b of the second type, so that the customer is superior. It provides improved convenience, economic benefits and customer satisfaction, and provides marketing affiliates with increased sales and profits, and service providers according to the present invention provide a rapidly increasing number of members and increase profits. There is a big advantage to profit.

On the other hand, many modifications not mentioned in the technical scope of the present invention will be apparent to those skilled in the art having a good understanding of the technical spirit of the present invention and the preferred embodiments of the above, and thus, detailed descriptions thereof will be omitted.

As described above, the present invention efficiently optimizes and implements an integrated mileage service system 20 based on a network, integrating various types of mileage distributed on / offline for each customer and efficiently serving customers. It offers the effect of significantly increasing economic benefits.

In addition, the electronic commerce system of the present invention organically combined with the above-described integrated mileage system, provides customers with significantly improved convenience, economic benefit and customer satisfaction, and marketing affiliates to increase sales and profits, As a result, the service providers bring great benefits to all three entities, such as increasing the number of members and increasing profits. Therefore, the service provider provides a much better effect than the conventional e-commerce system. Therefore, when a network-based integrated mileage service system and an electronic commerce system using the same are implemented, a large commercial success in the market is easily predicted by those skilled in the art.

Claims (5)

In a mileage service system based on a predetermined network, A network server system that integrates and manages at least one type of mileage provided online and / or offline for each customer according to a predetermined criterion; A messaging system for notifying each customer using wired and / or wireless communication media so that the customer can check the mileage information integrated in the network server system; And It includes a system for authenticating and paying the mileage integrated in the network server system for use by the customer using the customer identification number and / or predetermined card, The network server system includes a main server controlling overall configuration of the system, a first database managing customer-specific information, a second database managing integrated mileage per customer, and a system providing at least one type of mileage; A network-based integrated mileage service system further comprising a means for interfacing mileage-related information for each customer. The method of claim 1, wherein the mileage, Defined as including at least one of the types of mileage points, cyber money, cashback services, and accumulated points that are rewarded to the customer in accordance with the purchase or use of certain goods and / or service goods, The network server system is a network-based integrated mileage service system, characterized in that by applying a weight corresponding to the mileage payment criteria for each company to convert the mileage of the types into the same economic value, integrated. In the network-based electronic commerce system, At least one type of mileage provided on-line and / or off-line is integrated and managed by customer according to predetermined criteria, and it is notified by customer using a predetermined communication medium, and the integrated mileage is identified by customer identification number and / or predetermined An integrated mileage service system that authenticates and pays the card for use by the customer; And And an electronic commerce system organically connected through a network with the integrated mileage service system to purchase or use at least one article or service product using the customer-specific integrated mileage. The method of claim 3, wherein the electronic commerce system is divided into a first type of electronic commerce system and a second type of electronic commerce system, The first type of e-commerce system prevents the purchase or use of goods or service goods using the integrated mileage for each customer, and provides all the distribution margins as mileages to the corresponding customers except the minimum e-commerce system maintenance costs. In the integrated mileage system to implement the integration to the customer-specific mileage, The electronic commerce system of the second type is implemented to purchase or use goods or service goods using the integrated mileage for each customer while providing a minimum mileage according to a distribution margin. The method of claim 4, wherein Preferably, the first type of electronic commerce system is implemented as a cyber agency that sells or registers at least one item or service product corresponding to at least one company. The second type of electronic commerce system is characterized in that, if the integrated mileage for each customer is less than the price of the desired goods or services, the electronic commerce system characterized in that it is possible to settle in cash or electronic money corresponding to the cash.