KR100375545B1 - Customer management system using mobile communication network - Google Patents

Abstract

The present invention provides a point, coupon, event information simply by informing the owner of the merchant the telephone number that is the identification code of the wireless communication terminal simply by the customer using the service of the merchant, the customer management in the merchant through this telephone number Its purpose is to provide a customer management system using a wireless communication network capable of performing.

The customer management system using the wireless communication network of the present invention performs the performance management and customer management of the customer with the wireless communication terminal (22, 32) of customers and merchants, can be connected to the wireless communication terminal (22, 32), the main memory The customer management server 100 having the customer information providing unit 101 and the affiliated store information providing unit 102 programmed in the wireless communication terminal 22 and 32 by the information transmission queue of the customer management server 100. SMS server 110 or UMS server 120 for transmitting the information message, and the customer care server 100 includes a database 200 storing the customer's wireless communication terminal phone number and information for customer management; And, the cashier of the merchant can input and query the customer-related information through their wireless communication terminal 22, the customer can query the performance information through their wireless communication terminal (32).

Description

CUSTOMER MANAGEMENT SYSTEM USING MOBILE COMMUNICATION NETWORK}

The present invention relates to a customer management system using a wireless communication network, and in particular, a telephone number of a wireless communication terminal such as a terminal for PCS (Personal Communication System), a cellular phone, a data communication device, a PDA (Personal Data Assistant), a two-way text message, or the like. The present invention relates to a customer management system using a wireless communication network that performs customer management and marketing through identification symbols.

In general, the customer management system uses information such as personal information, product purchase information, age, etc. to grasp the customer's consumption tendency and consumption, and use it in marketing strategies or naturally induce the customer's purchase psychology through events. One of the marketing strategies.

In particular, the conventional customer management system using the Internet, as shown in Figure 1, users connected to the server 5 of the e-commerce site via the wired Internet network 3 through their computer terminals (1, 2) If you sign up as a member of the site, you can get a variety of shopping information and useful life and business information, and stores the personal information and trading results of the member in a database (6).

In particular, the customer management system made on the web points the event information or product information of a number of affiliates (4) through the customer's e-mail points or results, and if a certain size points accumulate free coupons or free tasting tickets, It is a system that gives back to customers by movie ticket or cash.

In addition, franchisees 4 are attempting events, sales promotion, business image improvement, company-wide customer management, etc. using a customer management system such as a membership card or a general cash back system. Because of the inconvenience of having to move according to certain rules and bringing membership cards, etc., it is difficult to satisfy the convenience of customers.

On the other hand, the conventional customer management system via the wired Internet is going online on almost all commercial websites where commercials, such as advertising, shopping, information is commercially available.

For example, a customer management system operated by an advertising company gives members a certain point every time they watch a CF advertisement provided by an advertising company.The points received and viewed by the advertising are used as cyber money or at the end of the month. It works by paying. In particular, since the points used in the customer management system are shared among partners or franchisees, it is true that they provide many material benefits to members.

However, the customer management system through the wired Internet according to the prior art manages information of an unspecified number of customers, and thus cannot be used for targeted advertisements for specific consumer groups, and provides their personal information to service companies in order to receive points. There is a burden to be disclosed.

In addition, since the conventional customer management system through the wired Internet is carried out online through the wired Internet, it is true that it is only used for electronic commerce in cyberspace, and its utilization is very low in the off-line business site.

In addition, the conventional customer management system through the wired Internet has to manage the point information one by one, there is an inconvenience to be connected to the wired Internet every time.

In addition, the conventional customer management system through the wired Internet requires a separate network system for the merchant or partner company, so the economic burden is relatively high, and the practical use is very low compared to the system construction cost, and it is difficult to expect the effect in reality. It is true.

In addition, even in the case of electronic coupons provided unilaterally through the wireless Internet, it is expected that the effect of inducing the customer to the place where the customer did not visit directly, there is a limit in performing the customer management systematically.

The present invention is to solve the problems in the prior art as described above, the customer using the service of the merchant simply informs the owner of the owner of the telephone number that is the identification code of the wireless communication terminal, points, coupons, events It is an object of the present invention to provide a customer management system using a wireless communication network through which information is provided and through which a customer management can be performed at an affiliated store.

In addition, another object of the present invention by the SMS (Short Messaging Service) and UMS (Unified Messaging System) based on the telephone number of the wireless communication terminal, the offline nature of the general restaurant, beauty salon, cosmetics store, cafe (cafe) It is to provide a customer management system using a wireless communication network that can establish target marketing for these strong small businesses and can perform customer management of affiliated businesses in an integrated manner.

1 is a schematic diagram for explaining the configuration of a point management system using a wired Internet according to the prior art;

2 is a schematic diagram for explaining the configuration of a customer management system using a wireless communication network according to a preferred embodiment of the present invention;

3 is a flowchart for explaining a method of operating a customer management system using a wireless communication network shown in FIG. 2 of the present invention;

4A to 4G are diagrams for explaining a database of a customer management system using a wireless communication network shown in FIG. 2;

5 is a use state diagram for explaining a state in which information is transmitted to the wireless communication terminal of the merchant by the customer management system using the wireless communication network of the present invention,

6A through 6C are diagrams illustrating a state in which information is transmitted to a wireless communication terminal of a customer by a customer management system using a wireless communication network of the present invention.

<Description of the symbols for the main parts of the drawings>

10: Wireless communication network 21, 23: Merchant

30: customer 22, 32: wireless communication terminal

100: customer management server 110: SMS server

120: UMS server 200: database

300: billing server

According to the present invention for achieving the above object, in the customer management system using a wireless communication network to perform performance management and customer management of the customer as a wireless communication terminal of customers and merchants, can be connected to a wireless communication terminal, A customer management server having a customer information provider and a merchant information provider programmed in the main memory, an SMS server or a UMS server that transmits an information message to a wireless communication terminal by an information transmission queue of the customer management server, and customer management It includes a database storing the customer's wireless communication terminal phone number and customer management information by the server, and the cashier of the merchant enters and inquires customer related information through his wireless communication terminal, and the customer uses his wireless Customer using a wireless communication network, characterized in that the performance information can be inquired through the communication terminal It is achieved by the Li system.

Best Mode for Carrying Out the Invention Preferred embodiments of the present invention will now be described with reference to the accompanying drawings.

2 is a schematic diagram for explaining the configuration of a customer management system using a wireless communication network according to a preferred embodiment of the present invention, Figure 3 is an operation of the customer management system using a wireless communication network shown in Figure 2 of the present invention A flowchart for explaining the method. 4A to 4G are diagrams for explaining a database of a customer management system using a wireless communication network shown in FIG. 2, and FIG. 5 is a wireless communication terminal of an affiliated store by a customer management system using a wireless communication network of the present invention. 6A to 6C are usage state diagrams for explaining a state where information is delivered to a wireless communication terminal of a customer by a customer management system using a wireless communication network of the present invention. .

As shown in FIG. 2, the present invention uses the wireless communication terminals 22 and 32 that are mostly carried by the owners or cashiers 20 of the general customers 30 and the affiliates 21 and 23. Here, the device used as the wireless communication terminal (22, 32) is a mobile phone capable of wireless Internet, PDA, cellular phone capable of SMS service, other wireless mobile communication terminal capable of two-way communication and having a phone number or identification code, etc. In the present invention, the wireless Internet function, wireless data transmission, and wireless communication are not limited to the standard and type of the terminal.

These wireless communication terminals 22 and 32 are connected to the customer management server 100 of the present invention through a wireless Internet network or a wireless communication network (10). Customer management server 100 is SMS server 110 for transmitting the information in the form of a short message to the wireless communication terminals (22, 32), UMS server 120 for integrated transmission of e-mail, short message, fax, etc., It includes a billing server 300 for calculating the wireless communication network usage fee, and includes a database 200 that records and stores information related to the affiliated store and the information about the member as a customer.

In particular, the customer management server 100 includes a CPU, a storage device, and a main memory, and includes a customer information providing unit 101 and a affiliated store information providing unit 102 programmed in the main memory.

The customer management server 100 when the cashier 20 of the affiliated stores (21, 23) and the customer (30) connected through the wireless communication network 10 to obtain information or point information about the customer, each wireless communication terminal Database-based information is managed based on the telephone number which is the identification code of (22, 32).

That is, the affiliated store information provider 102 of the customer management server 100, when the cashier 20 of the affiliated stores (21, 23) is connected, by distinguishing them by phone number, wireless communication of the cashier 20 Display the merchant input and inquiry menu on the screen on the terminal 22, and enter the telephone number and the deposit amount of the wireless communication terminal of the customer 30 in the database 200, or perform the information inquiry.

In addition, when the customer information provider 101 of the customer management server 100 is connected to the customer 30, after calling the inquiry window for checking the point on the screen on the wireless communication terminal 32 of the customer 30, It serves to provide event information such as own point information, coupon information, and major customer private banking companies.

In addition, the SMS server 110 and the UMS server 120 as the message transmission means of the present invention, by transmitting the information message to the wireless communication terminal (22, 32) by the push method of the customer management server 100 in a push manner do. In particular, in the case of the UMS server 120 can be integrated transmission e-mail, short message, fax, and the like.

As shown in Figure 3, the operating method of the customer management system using the wireless communication network of the present invention begins by registering the wireless communication terminal to be used for customer management in the customer management server of the present invention, registration information is described below 4a to 4g are shown by way of example.

Then, the merchant asks the customer's wireless communication terminal phone number along with a description of the advantages of the system of the present invention when the customer purchases the goods in the business, or use the service, and pay the price. If the customer tells the cashier the telephone number of the wireless communication terminal without any burden and pays the cashier, the cashier calls the wireless telephone to access the system of the present invention. At this time, the customer management server of the present invention determines the incoming telephone number to the telephone number of the wireless communication terminal of the registered merchant in advance, and drives the relevant database including the affiliated store information (S10). After that, the cashier inputs the customer's wireless communication terminal telephone number on his wireless communication terminal. Then, the cashier enters the contents in the customer use amount, point or mileage input menu of the customer information supported by the system menu. When the input is completed, the cashier presses the completion key provided by the system service provider and transmits this information to the customer management server.

The customer management server registers the deposit amount or used points or mileage values in the database based on the transmitted customer's telephone number. For example, the customer management server registers a performance point proportional to the deposit amount (S20). The customer management server records and manages the data items including the affiliate store performance information, the member information, the member performance information, and the member recommendation information to be described below by the system service provider (S30 to S60). The customer management server retrieves the performance point according to the customer's inquiry request (S70), and if there is a performance point, performs a general SMS and UMS information transmission process (S80). At this time, the customer management server encloses additional information such as a reservation telephone number in the transmitted information, the customer receives it to his wireless communication terminal (32).

In addition, the customer whose wireless communication terminal 32 is turned off can receive the information by e-mail 23 or fax by the UMS service of the present invention. Then, after confirming the message received by the customer to the wireless communication terminal 32, pressing the call button, the reservation phone can be connected directly to the merchant. Since such a telephony connection technology can be implemented by a typical wireless communication provider, a detailed description thereof will be omitted.

As shown in Figures 4a to 4g, the database of the present invention consists of merchant information, merchant product information, merchant performance information, member information, member performance information, member recommendation information, merchant event information Data tables 201 to 207 are provided.

Since such a database is managed by a system service provider as a database management program such as a conventional Structured Query Language (MS-SQL), detailed description thereof will be omitted. However, the items on these databases are based on the telephone number of the wireless communication terminal and have an organic relationship by the internal code values.

In the following, a method of using the customer management system using the wireless communication network of the present invention as described above will be described.

As shown in FIG. 5, an affiliate store that inputs or inquires customer information may be input and inquired simply through the screen 22a of its wireless communication terminal.

The cashier of the affiliated store presses 1 to activate the input window and inputs customer information as described above. After that, the cashier presses 2 to activate the inquiry window. When the inquiry window is activated, an input menu window (not shown) provided by the present invention appears, and the telephone number of the customer's wireless communication terminal is input in the customer's ID field in the order required by the screen 22a. When the input is completed in this way, the cashier presses the completion key to transmit this information to the customer management server.

As illustrated in FIGS. 6A to 6C, a customer using an affiliated store may check information on his or her affiliated store using his or her wireless communication terminal. That is, the customer may receive performance point information, coupon information, event information, and the like each time using the results through the screens 32a, 32b, and 32c on the wireless communication terminal. If necessary, the customer can press the call button to connect to the merchant who sent the information and make a reservation.

Therefore, the present invention provides a portability, convenience, and industrial availability for the merchant to easily perform customer management through the wireless communication terminal, and for the customer to receive performance points as the wireless communication terminal. In this way, the management cost for customer management is paid to the system business unit of the present invention, so that profit generation naturally occurs.

In addition, the present invention is not limited to a wireless communication terminal, and can be applied as a solution for managing a wired Internet service as a wireless communication terminal telephone number, and in this case, the wired and wireless may be changed into an integrated system. .

As described above, since the customer management system using the wireless communication network according to the present invention does not require a separate system equipment except for the wireless communication terminal, there is a very economic advantage because of the small equipment and installation cost to install at the merchant. .

In addition, the customer management system using the wireless communication network of the present invention not only reduces the economic burden of building a separate customer information system in the affiliated shop, but also requires the requirements of customer information management of small and medium companies dealing with a large number of customers offline. It is a revolutionary invention that satisfies both the convenience of customers and customers.

In addition, since the customer management system using the wireless communication network of the present invention targets the customers who have used it once, there is an effect of relatively reducing costs for private banks, etc., which are difficult to expect a great effect from an unspecified majority.

In addition, the establishment using the customer management system of the present invention can analyze the customer's favorite brand (BRAND) and favorite stores can provide a basis for the target marketing and can be expected to increase the reliable sales through this.

In addition, the customer management system using the wireless communication network of the present invention has the advantage that can be integrated through the information such as the performance of the business used by the customer through a wireless communication terminal that is easy to carry.

In addition, the customer management system using the wireless communication network of the present invention has a simple service process that can be conveniently used in affiliated stores, there is an advantage that can provide a stable and continuous all services.

In addition, the affiliated shop using the customer management system of the present invention can reduce the overall expenses required for sending mail for membership cards and customer gratuitous events issued for the existing customer management, and the private bank company as a wireless communication terminal of the customer Information is delivered so that the customer can deliver the information he wants in the most reliable way.

In addition, the customer using the customer management system of the present invention has the advantage of using a performance point at a merchant without having a separate membership card or coupon.

Thus, the customer using the present invention will naturally participate in various event events provided by the business, and can secure an opportunity to enjoy various free services.

In addition, the customer can easily check the businesses that can receive the gratuitous benefits by integrating and managing the use results of all affiliates used by the service provider. In addition, customers can enter and use only their wireless communication terminal number without providing unnecessary information when entering customer information, and can be freed from the risk of personal information leakage. Because of the performance points that exist, it is possible to save economic personal expenses.

In addition, preferred embodiments of the present invention are disclosed for the purpose of illustration, those skilled in the art will be able to make various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications and modifications belong to the scope of the claims You will have to look.

Claims (7)

In the customer management system using a wireless communication network that performs performance management and customer management of customers with wireless communication terminals (22, 32) of customers and merchants, A customer management server (100) connectable to the wireless communication terminals (22, 32), and having a customer information provider (101) and a merchant information provider (102) programmed in a main memory; SMS server 110 or UMS server 120 for transmitting the information message to the wireless communication terminal (22, 32) by the information transmission queue of the customer management server 100, Merchant information, affiliated store product information, affiliated store performance information, member information, member performance information, member recommendation information and the like identified by a mobile communication terminal telephone number by a database management system interworking with the customer management server 100; Includes a database 200 consisting of affiliate event information, When the customer information provider 101 connects the customer 30 to the screen on the wireless communication terminal 32 of the customer, the point check inquiry window, and then his point information, coupon information and event information The affiliated store information providing unit 102, when the cashier 20 of the affiliated stores is connected, distinguishes it by a phone number, and inputs the merchant for the screen on the wireless communication terminal 22 of the cashier. By calling the inquiry window, by inputting the telephone number and the deposit amount of the customer 30 in the database 200, The cashier 20 of the affiliated store inputs and inquires customer related information through his wireless communication terminal 22, and the customer 30 can inquire performance information through his wireless communication terminal 32. Customer management system using a wireless communication network, characterized in that. The method of claim 1, The customer management server 100 is a customer management system using a wireless communication network, characterized in that further comprising a billing server 300 for calculating the wireless communication network usage fee. delete delete delete delete The method of claim 1, The menus 22a, 32a, 32b, and 32c of the wireless communication terminals 22 and 32 transmit menus for inputting and inquiring information by the cashier 20 of the customer 30 or the affiliate store. Customer management system using wireless communication network.