KR100847601B1 - Method for advertising mobile movie using dynamic multimedia message - Google Patents

Abstract

The present invention relates to a mobile movie advertisement method using a dynamic multimedia, and transmits a video advertisement for a movie to be promoted to a subscriber's IMT-2000 terminal and issues a movie discount coupon for the movie upon the subscriber's request. By inducing movie viewing through discount coupons, the effect of movie advertising is maximized.

In the present invention, a member is registered through on / offline in a movie theater map configured for each region, and the video data about a movie to be promoted provided by a server of a movie theater configured in the movie theater map is delivered to the holder of the IMT-2000 terminal. A video movie advertisement is made to an IMT-2000 terminal holder, and a movie discount coupon is generated at the request of the IMT-2000 terminal holder who downloaded the video movie advertisement, and the IMT-2000 terminal holder uses a movie discount coupon. You can watch the movie you want to see.

The present invention configured as described above can provide a movie advertisement in the form of a video, not only to induce an interest to the advertising viewers, but also to issue a movie discount coupon to induce movie viewing using a movie discount coupon, thereby maximizing the effect of the movie advertisement. There is an advantage that it can.

Description

Mobile movie advertising method using dynamic multimedia {Method for advertising mobile movie using dynamic multimedia message}

1 is a block diagram of a system to which a mobile movie advertisement method using dynamic multimedia according to an embodiment of the present invention is applied.

Figure 2 is a flow chart for explaining a mobile movie advertising method using a dynamic multimedia according to an embodiment of the present invention.

3 to 4 are exemplary views of a message output to a wireless communication terminal through a mobile movie advertising method using a dynamic multimedia according to an embodiment of the present invention.

The present invention relates to a mobile movie advertising method using dynamic multimedia, and more particularly, to transmit a video advertisement for a movie to be promoted to a subscriber's IMT-2000 terminal and to request a movie discount coupon for the movie at the subscriber's request. The present invention relates to a mobile movie advertisement method using dynamic multimedia.

In general, movie promotions are carried out using billboards, flyers, TVs, magazines, and the Internet. These ads are not very effective because they correspond to an unspecified mass audience. have.

Accordingly, the present invention has been made to solve the above-mentioned conventional problems, and transmits a video advertisement for a movie to be promoted to the subscriber's IMT-2000 terminal and issues a movie discount coupon for the movie at the subscriber's request. By inducing movie viewing through the movie discount coupon, it aims to maximize the effect of movie advertising.

Mobile movie advertising method using a dynamic multimedia according to an embodiment of the present invention for realizing the object described above, Web server connected to a plurality of cinema server, cinema box office terminal and a web browser via the Internet, In the mobile movie advertising method using a dynamic multimedia that is managed by a database managed by the MMSC relayed so that the web server can communicate with a wireless communication terminal through a mobile data network, the web server via on / off line The first step of storing the member information of the registered member in the database and transmitting the member information to the server of the movie theater designated by the member, if the movie advertisement mail is requested from the specific movie theater server to the specific receiving terminal, The server requested from the cinema server via the MMSC A second process of transmitting a video advertisement mail to the receiving terminal, a third process of transmitting video advertisement data for the movie to the receiving terminal if a video advertisement view for a specific movie is selected from the movie advertisement mail, and the video. And transmitting a message for issuing a movie discount coupon to the receiving terminal by transmitting the advertisement data, and issuing a movie discount coupon at the request of the receiving terminal, wherein the second process is transmitted from the movie theater server. The video advertisement data is stored in the database, the movie advertisement mail includes at least one or more movie information, and the URL information indicating a location stored in the database of the video advertisement data is linked to the movie information. do.

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Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention in more detail.

1 is a block diagram of a system to which a mobile movie advertisement method using dynamic multimedia according to an embodiment of the present invention is applied, and includes an IMT-2000 terminal 10-1 to 10-n, an SMS server 21, and an MMSC ( 22), a web server 26, a DBMS 30, a DB 32, movie theater servers 50-1 to 50-n, and movie theater box office terminals 60-1 to 60-n.

The IMT-2000 terminals 10-1 to 10-n are next generation mobile communication terminals adopting the standard technology proposed by the ITU-T study group 11. For reference, the feature of IMT-2000 service is that it can be provided with voice call, telex, wireless call, and e-mail from anywhere in the world.

The MMSC 22 is connected to the IMT-2000 terminals 10-1 to 10-n through the mobile data network 20, and is connected to the web server 26 through the intranet 24, and the IMT-2000 terminal ( 10-1 to 10-n) and relays data transmission between the web server 26.

The Short Message Service (SMS) server 21 transmits a short message corresponding to a movie advertisement mail at the request of the MMSC 22.

The web server 26 creates a movie map of movie theaters scattered throughout the country, and transmits video data provided by the movie theater server to the IMT-2000 terminal holders who have requested to view a movie advertisement. To perform the function.

The web server 26 includes a database 22 (hereafter referred to as a DB) 22 that stores movie theater map information, member information, video data of a movie to be promoted, and the like. A database management system (hereinafter referred to as a DBMS (Data Base Management System) 30) for controlling the database 32 under control is provided.

In addition, the web server 26 is provided with an operator terminal 28 for operating the web server 26.

The web server 26 is connected to the intranet 24 and the Internet network 40. The plurality of movie theater servers 50-1 to 50-n and the movie box terminal 60-1 are connected via the Internet network 40. ~ 60-n).

The movie theater server 50-1 to 50-n is provided with a movie advertisement management program provided from the web server 26. The movie advertisement management program has a function of performing customer management in connection with the web server 26 and a movie advertisement. Sends mail to multiple customers.

The ticket office terminals 60-1 to 60-n issue a movie ticket for the IMT-2000 terminal that has received the movie discount coupon, and then report the result of using the movie discount coupon to the web server 26. Perform.

Hereinafter, a mobile movie advertising method using dynamic multimedia according to an embodiment of the present invention will be described in detail with reference to the flowchart shown in FIG. 2.

First, when a plurality of movie theaters to which a movie advertisement is to be performed using a video is registered, the web server 26 classifies the registered movie theaters by location, for example, Seoul area (Gangnam area, Gangbuk area), metropolitan area, Gangwon area, etc. Write (S10).

When a member is registered while a movie theater map is created, personal information about the member and information for movie advertisement, for example, selected region, selected movie theater, movie genre, etc. are input and the member information is transmitted to the DBMS 30. The member information is stored in the DB 32 (S12). Here, membership registration may be registered online from a web browser 42 connected through the Internet 40, or after receiving a registration offline through a questionnaire distributed in a movie theater, the web through the operator terminal 28 It may be registered with the server 26. When the member is registered through the above-described process, the web server 26 transmits the member's information to the server of the movie theater designated by the member so that the member can be managed even at the movie server server side.

Subsequently, if a movie advertisement mail transmission is requested from a specific movie theater server (S14), the web server 26 determines whether the movie theater server is eligible (S16). In step S14, the movie theater server transmits video data and receiving terminal information about the movie to be promoted to the web server 26 side, and in step S16, the web server 26 receives the service provided by the movie theater server. Determination of eligibility is appropriate, and the criteria may be registration or non-payment. In this case, the cinema server may designate all members registered through the web server 26 as a reception target, or may designate only a member with a high response among the members as a reception target.

 If it is determined in step S16 that the cinema server is eligible (Yes in S16), the web server 26 transmits a movie advertisement mail to a receiving terminal requested by the cinema server (S18). Here, the movie advertisement mail is configured as shown in FIG. 3, and according to FIG. 3, the movie advertisement mail is composed of a short message, and the described movie title includes a URL (Uniform Resource Locator) address corresponding to the movie and transmitted. do. When the web server 26 transmits the movie advertisement mail configured as described above through the intranet 24 to the MMSC 22, the MMSC 22 transmits to the SMS server 21 so that the SMS server 21 is sent. The movie advertisement mail is transmitted to the IMT-2000 terminal corresponding to the receiving terminal through the mobile data network 20. The web server 26 stores the video advertisement data transmitted from the movie theater server in a DB and generates the movie advertisement mail using the URL address. For reference, in the embodiment of the present invention has been described as linking the URL address to the movie title attached to the movie advertisement mail, by linking the URL address to the other movie information in addition to the movie title, the user to other movie information than the movie title Even when clicking, the video advertisement data corresponding to the URL address can be received.

Subsequently, the web server 26 determines whether a specific movie is selected from the IMT-2000 terminal. When the IMT-2000 terminal selects a specific movie title and a corresponding URL address is transmitted to the MMSC 22 (S20). Yes), the MMSC 22 requests the web server 26 to call the video advertisement data corresponding to the URL address through the intranet 24. Accordingly, the web server 26 calls the video advertisement data requested from the MMSC 22 from the DB 32 and transmits it to the MMSC 22. The MMSC 22 receiving the video advertisement data transmits the video advertisement data to the IMT-2000 terminal through the mobile data network 20 (S22).

Subsequently, the web server 26 generates a text message for issuing a movie discount coupon as shown in FIG. 4 and transmits it to the MMSC 22, and the MMSC 22 transmits the text through the mobile data network 20. Send a message to the IMT-2000 terminal.

Then, the web server 26 determines whether coupon issuance is required from the IMT-2000 terminal (S24), and selects "open confirmation" on the text message outputted by the IMT-2000 terminal as shown in FIG. When the signal is transmitted to the web server 26 through the MMSC 22, it is determined as a coupon generation request (Yes in S24) and a discount coupon for the selected movie is issued (S26).

On the other hand, the movie discount coupons are given a unique number, the movie number, the screening movie theater, the coupon number, etc. are described in the unique number, the movie discount coupon holders at the movie theater screened on the date at a discounted price Make it visible.

If it is determined in the above-described step S16 that the cinema server is not the eligible object (No in S16), the web server 26 notifies the cinema server server of the ineligible reason (S28).

Although not shown in FIG. 2, the IMT-2000 terminal may forward a movie advertisement mail as shown in FIG. 3 received from the web server 26 to a third party, and a third party may forward the movie advertisement mail. When receiving and selecting a specific movie proceeds to the above-described step S22 it is possible not only to download the video data for the video movie advertisement, but also to receive a movie discount coupon.                     

If the IMT-2000 terminal holder who has received the movie discount coupon presents the movie discount coupon at the cinema box office terminals 60-1 to 60-n, the cinema ticket office terminals 60-1 to 60-n correspond to the corresponding movie discount coupon. After transmitting the coupon number described in the movie discount coupon to the web server 26 for authentication, if the authentication is successful, the movie discount coupon is stored and the movie ticket is issued at a discounted amount. Thereafter, the cinema box office terminals 60-1 to 60-n report the reception of the movie discount coupon to the web server 26, and the web server 26 reports the cinema box office terminals 60-1 to 60. On the basis of the reception report of the movie discount coupon reported from 60-n, the coupon collection status of each movie theater server 50-1 to 50-n is checked and the result is returned to the movie theater server 50-1 to 50-n. To send.

According to the present invention as described above, a movie advertisement for a desired movie is provided to a target who wishes to view the advertisement, rather than being provided to the public corresponding to an unspecified number when the movie advertisement is transmitted, and a movie discount coupon is provided to the target. It is effective to effectively run movie advertisements by inducing movie viewing.

On the other hand, the present invention is not limited to the above-described embodiment, but can be modified and modified within the scope not departing from the gist of the present invention, such modifications and changes should be regarded as belonging to the following claims. will be.

Claims (8)

delete A web server connected to a plurality of cinema servers, a cinema box office terminal and a web browser through the Internet, a database managed by the web server, and an MMSC relaying the web server to communicate with a wireless communication terminal through a mobile data network. In the mobile movie advertising method using a dynamic multimedia that is performed by, A first step of the web server storing member information of a member registered through on / off line in the database and transmitting the member information to a server of a movie theater designated by the member; A second step of transmitting, by the web server, the movie advertisement mail requested from the movie theater server to the receiving terminal through the MMSC when the movie advertisement mail is requested from the specific movie theater server to a specific receiving terminal; A third step of transmitting the video advertisement data for the movie to the receiving terminal when the video advertisement view for a specific movie is selected from the movie advertisement mail; And A fourth process of transmitting the video advertisement data and then transmitting a message for issuing a movie discount coupon to a receiving terminal, and issuing a movie discount coupon at the request of the receiving terminal; In the second process The video advertisement data transmitted from the movie theater server is stored in the database, and the movie advertisement mail includes at least one or more movie information, and the URL information indicating a location stored in the database of the video advertisement data is linked to the movie information. Mobile movie advertising method using a dynamic multimedia, characterized in that the state. The method of claim 2, In the second process The movie theater server designates a receiving terminal for the movie advertisement mail in consideration of the participation of the currently registered member, and transmits the receiving terminal information to the web server. The method of claim 3, wherein The participation degree of the member is a mobile movie advertising method using a dynamic multimedia, characterized in that determined by the number of times of use of the movie discount coupon. The method of claim 2, The third process is When movie information included in the movie advertisement mail is clicked and the URL address storing the video advertisement data corresponding to the movie information is transmitted to the web server, the web server uses the URL address to store the video advertisement data stored in the database. Calling; And Mobile movie advertising method using a dynamic multimedia, characterized in that for transmitting the called video advertisement data to the receiving terminal. delete The method of claim 2, The movie discount coupon is given a unique number, the unique number is a mobile movie advertising method using a dynamic multimedia, characterized in that the combination is given a movie screening date and time, screening theater, coupon number and the like. The method of claim 2, When the receiving terminal that has issued the movie discount coupon presents the movie discount coupon at the movie theater specified in the movie discount coupon, the cinema ticket office terminal installed in the movie theater authenticates the movie discount coupon in connection with the web server. A fifth process of recovering the movie discount coupon and reporting the movie discount coupon recovery status to the web server if authentication is successful; And a sixth process of notifying a movie discount coupon recovery result to each movie theater based on the movie discount coupon recovery status reported from the cinema box office terminal.

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