CN110807652A - Marketing information management method and system based on gift - Google Patents
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Abstract
The embodiment of the disclosure relates to a gift-based marketing information management method and system, a storage medium and an electronic device. The method comprises the following steps: responding a preset operation to establish one or more types of virtual gifts; the virtual gift contains characteristic information; acquiring attribute information of a marketing activity, and searching and determining the characteristic information corresponding to the attribute information from a mapping association table of the preset characteristic information of a plurality of virtual gifts and the corresponding attribute information of a plurality of marketing activities according to the attribute information; and determining a corresponding virtual gift according to the characteristic information determined by searching, and issuing the determined virtual gift. The embodiment of the disclosure improves the efficiency of releasing the gift after the creation aiming at different marketing activities.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of E-commerce information management, in particular to a gift-based marketing information management method and system.
Background
In recent years, as the number of internet e-commerce continues to increase, and the number of online shopping activities through electronic payment increases, e-commerce platforms also begin to attract users with virtual gifts as a marketing means.
However, before the virtual gift is released, a lot of time is needed to match various marketing activities with the corresponding virtual gift, which wastes labor cost. Accordingly, there is a need to ameliorate one or more of the problems with the related art solutions described above.
It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.
Disclosure of Invention
An object of the embodiments of the present disclosure is to provide a gift-based marketing information management method and system, thereby overcoming, at least to some extent, one or more problems caused by the limitations and disadvantages of the related art.
According to a first aspect of the embodiments of the present disclosure, there is provided a gift-based marketing information management method, including:
responding a preset operation to establish one or more types of virtual gifts; the virtual gift contains characteristic information;
acquiring attribute information of a marketing activity, and searching and determining the characteristic information corresponding to the attribute information from a mapping association table of the preset characteristic information of a plurality of virtual gifts and the corresponding attribute information of a plurality of marketing activities according to the attribute information;
and determining a corresponding virtual gift according to the characteristic information determined by searching, and issuing the determined virtual gift.
In an exemplary embodiment of the present disclosure, the mapping association table is pre-established and can be updated.
In an exemplary embodiment of the present disclosure, the step of creating one or more types of virtual gifts in response to a preset operation includes:
responding to a preset operation to display a virtual gift creation user interface, wherein the user interface comprises a gift creation virtual button;
when detecting that the gift creation virtual button is triggered, displaying a plurality of different types of virtual gift identifications to be selected;
and when detecting that one or more virtual gift identifications to be selected are clicked, establishing corresponding virtual gifts.
In an exemplary embodiment of the present disclosure, the characteristic information of the virtual gift includes at least an MD5 code generated based on the gift name and type information.
In an exemplary embodiment of the present disclosure, the attribute information is used to characterize different marketing campaigns, and at least comprises a marketing campaign name and duration information.
In an exemplary embodiment of the present disclosure, each virtual gift has a validity period, and the method further includes:
and acquiring the validity period of the virtual gift to be issued, comparing and determining whether the duration of the marketing campaign is within the validity period of the virtual gift, and if so, issuing the virtual gift.
In an exemplary embodiment of the present disclosure, the attribute information of one marketing campaign in the mapping association table is associated with the feature information of a plurality of virtual gifts; the method further comprises the following steps:
searching and determining a plurality of characteristic information corresponding to the attribute information from the mapping association table according to the attribute information of the marketing activity;
and determining a plurality of corresponding virtual gifts according to the plurality of characteristic information determined by searching, and simultaneously issuing the plurality of determined virtual gifts.
According to a second aspect of the embodiments of the present disclosure, there is provided a gift-based marketing information management system including:
the establishing module is used for responding to a preset operation to establish one or more types of virtual gifts; the virtual gift contains characteristic information;
the determining module is used for acquiring attribute information of a marketing activity and searching and determining the characteristic information corresponding to the attribute information from a mapping association table of the preset characteristic information of a plurality of virtual gifts and the attribute information of a plurality of corresponding marketing activities according to the attribute information;
and the issuing module is used for determining the corresponding virtual gift according to the searched and determined characteristic information and issuing the determined virtual gift.
According to a third aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the gift-based marketing information management method of any one of the above embodiments.
According to a fourth aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the steps of the gift-based marketing information management method of any of the above embodiments via execution of the executable instructions.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
in the embodiment of the disclosure, by the method, all feature information of one or more virtual gifts to be issued at a time can be acquired, and a mapping association table of the feature information of the virtual gifts and the attribute information of the marketing activities is preset, so that when the marketing activities are to be carried out, the system can directly check the corresponding virtual gifts and issue the virtual gifts only by acquiring the attribute information of the marketing activities in the system, and thus, the virtual gifts are established once without carrying out each marketing activity, the virtual gifts matched with the marketing activities are artificially changed once due to the change of the marketing activities, and the issuing efficiency after the virtual gifts are established is improved for different marketing activities.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without the exercise of inventive faculty.
Fig. 1 illustrates a flow diagram of a gift-based marketing information management method in an exemplary embodiment of the present disclosure;
FIG. 2 shows a schematic diagram of a gift-based marketing information management system in an exemplary embodiment of the present disclosure;
FIG. 3 illustrates a schematic diagram of a computer-readable storage medium in an exemplary embodiment of the disclosure;
fig. 4 shows a schematic diagram of an electronic device in an exemplary embodiment of the disclosure.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
The present exemplary embodiment first provides a gift-based marketing information management method, which may be applied to a terminal device, such as a server. Referring to fig. 1, the method may include the steps of:
step S101: responding a preset operation to establish one or more types of virtual gifts, wherein the virtual gifts comprise characteristic information;
step S102: acquiring attribute information of a marketing activity, and searching and determining the characteristic information corresponding to the attribute information from a mapping association table of the preset characteristic information of a plurality of virtual gifts and the corresponding attribute information of a plurality of marketing activities according to the attribute information;
step S103: and determining a corresponding virtual gift according to the characteristic information determined by searching, and issuing the determined virtual gift.
By the method, all characteristic information of one or more virtual gifts to be issued at one time can be acquired, a mapping association table of the characteristic information of the virtual gifts and the attribute information of the marketing activities is preset, when the marketing activities are to be developed, the attribute information of the marketing activities is acquired in the system, and the system can directly search the corresponding virtual gifts and issue the virtual gifts.
Hereinafter, the respective steps of the above-described method in the present exemplary embodiment will be described in more detail with reference to fig. 1 to 4.
In step S101, one or more types of virtual gifts are created in response to a predetermined operation, and the virtual gifts include characteristic information.
By way of example, the virtual gift includes, but is not limited to, an electronic coupon, a full discount coupon, a gaming chip, a level medal, and the like. And the characteristic information of the virtual gift includes the kind, number, name, etc. of the virtual gift.
In one embodiment, the characteristic information of the virtual gift is to include at least an MD5 code generated based on the gift name and type information. The MD5 code is a 128-bit signature code obtained by mathematically transforming the original information according to the disclosed MD5 algorithm. The MD5 is called Message-Digest Algorithm 5, is widely used in encryption and decryption technology, has irreversibility, discreteness and code locality, and can prevent the MD5 from being tampered. Therefore, the MD5 code is contained in the characteristic information of the virtual gift, the safety of the issued virtual gift is improved, and the tampered virtual gift is prevented from being issued.
Further, in one embodiment, the step of establishing one or more types of virtual gifts in response to a preset operation in the step S101 may include the following sub-steps in order to facilitate the operation of creating the virtual gift:
step S1011: and responding to a preset operation to display a virtual gift creation user interface, wherein the user interface comprises a gift creation virtual button.
In one embodiment, the preset operation may be inputting a specific website through a keyboard or clicking a specific link with a mouse, and then opening a virtual gift creation user interface, where the user interface includes a gift creation virtual button, and the virtual gift creation can be started directly by clicking the button.
Step S1012: and when detecting that the gift creation virtual button is triggered, displaying a plurality of different types of virtual gift identifications to be selected.
In one embodiment, the virtual button can be triggered by mouse clicking or keyboard operation or touch sensing, and when the button is detected to be triggered by the background, a plurality of different types of virtual gift identifications to be selected can be displayed on the display interface for selection.
Step S1013: and when detecting that one or more virtual gift identifications to be selected are clicked, establishing corresponding virtual gifts.
Illustratively, a user can click on a plurality of virtual gift identifications at one time, and after clicking is finished, clicking can be performed for determination, and then a plurality of corresponding virtual gifts are established at the same time, so that the creation time is saved.
In step S102, attribute information of a marketing campaign is obtained, and according to the attribute information, feature information corresponding to the attribute information is determined by searching a mapping association table of preset feature information of a plurality of virtual gifts and corresponding attribute information of a plurality of marketing campaigns.
In one embodiment, the mapping association table is pre-established and can be updated. Specifically, the mapping association table may be pre-established and stored in the background, and when the corresponding relationship between the marketing campaign attribute information and the virtual gift feature information changes, the mapping association table may be directly modified and updated, so as to facilitate the user to modify at any time.
In one embodiment, the attribute information of the marketing campaign is used to characterize different marketing campaigns, and comprises at least a marketing campaign name and duration information. For example, the name of the marketing campaign is "consumption coupon", which lasts for 3 days according to a predetermined starting time, and sets a plurality of consumption quotas, such as two thousand, five thousand, etc., which are attribute information of the marketing campaign.
Optionally, in an embodiment, the mapping of the attribute information of one marketing campaign in the association table may be associated with feature information corresponding to a plurality of virtual gifts, and the following steps may be further included after step S102:
step S201: and searching and determining a plurality of characteristic information corresponding to the attribute information from the mapping association table according to the attribute information of the marketing activity.
Also taking the marketing activity of the "consumption coupon" as an example, the multiple consumption quotations in the attribute information correspond to different feature information of the virtual gift, such as two thousand full and five thousand full, for example, two thousand full corresponds to the virtual gift "200 shopping coupon" and five thousand full corresponds to the virtual gift "500 shopping coupon", and "200" and "500" in this example are one of the feature information of the virtual gift "shopping coupon".
Step S202: and determining a plurality of corresponding virtual gifts according to the plurality of searched and determined characteristic information, and simultaneously issuing the plurality of determined virtual gifts, so that the issuing efficiency of the virtual gifts can be further improved.
In step S103, a corresponding virtual gift is determined according to the characteristic information determined by searching, and the determined virtual gift is issued.
In one embodiment, after the background finds the characteristic information corresponding to one or more marketing activities, the corresponding virtual gift is determined according to the characteristic information and published, and specifically, the contents such as the picture and the using method of the virtual gift can be displayed on the page for the user to view.
Optionally, in an embodiment, each virtual gift has a validity period, and the step S103 may further include the following steps:
step S1031: and acquiring the validity period of the virtual gift to be issued, comparing and determining whether the duration of the marketing campaign is within the validity period of the virtual gift, and if so, issuing the virtual gift.
In one embodiment, if the duration of the marketing campaign is not within the validity period of the corresponding virtual gift, the virtual gift corresponding to the marketing campaign needs to be changed.
It should be noted that although the various steps of the methods of the present disclosure are depicted in the drawings in a particular order, this does not require or imply that these steps must be performed in this particular order, or that all of the depicted steps must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions, etc. Additionally, it will also be readily appreciated that the steps may be performed synchronously or asynchronously, e.g., among multiple modules/processes/threads.
Further, in the present exemplary embodiment, a gift-based marketing information management system is also provided. Referring to fig. 2, the system 200 may include a setup module 201, a determination module 202, and a publication module 203. Wherein:
the establishing module 201 is used for responding a preset operation to establish one or more types of virtual gifts; the virtual gift contains characteristic information;
the determining module 202 is configured to obtain attribute information of a marketing campaign, and search and determine feature information corresponding to the attribute information from a mapping association table of preset feature information of a plurality of virtual gifts and attribute information of a plurality of corresponding marketing campaigns according to the attribute information;
the publishing module 203 is configured to determine a corresponding virtual gift according to the searched and determined feature information, and publish the determined virtual gift.
The establishment module 201 in the system can acquire all characteristic information of one or more virtual gifts to be issued on the system at one time, the determination module 202 can preset a mapping association table of the characteristic information of the virtual gifts and the attribute information of the marketing activities, when the marketing activities are required to be developed, only the attribute information of the marketing activities is acquired in the system, and the issuing module 203 in the system can directly check and issue the corresponding virtual gifts.
In one embodiment, the mapping association table in the system is pre-established and can be updated.
In one embodiment, the creating module 201 is further configured to create one or more types of virtual gifts in response to a preset operation, and specifically includes:
responding to a preset operation to display a virtual gift creation user interface, wherein the user interface comprises a gift creation virtual button;
when detecting that the gift creation virtual button is triggered, displaying a plurality of different types of virtual gift identifications to be selected;
and when detecting that one or more virtual gift identifications to be selected are clicked, establishing corresponding virtual gifts.
In one embodiment, the characteristic information of the virtual gift in the system includes at least an MD5 code generated based on the gift name and type information.
In one embodiment, the attribute information in the system is used for characterizing different marketing activities, and at least comprises the names and duration information of the marketing activities.
In one embodiment, each virtual gift in the system has a validity period, and the publishing module 203 further includes a sub-publishing module, configured to obtain the validity period of the virtual gift to be published, compare and determine whether the duration of the marketing campaign is within the validity period of the virtual gift, and if so, publish the virtual gift.
In one embodiment, the attribute information of the marketing campaign in the mapping association table is associated with characteristic information corresponding to a plurality of virtual gifts, and the determining module 202 is further configured to:
searching and determining a plurality of characteristic information corresponding to the attribute information from the mapping association table according to the attribute information of the marketing activity;
and determining a plurality of corresponding virtual gifts according to the plurality of characteristic information determined by searching, and simultaneously issuing the plurality of determined virtual gifts.
With regard to the system in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units. The components shown as modules or units may or may not be physical units, i.e. may be located in one place or may also be distributed over a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the wood-disclosed scheme. One of ordinary skill in the art can understand and implement it without inventive effort.
In an exemplary embodiment of the present disclosure, there is also provided a computer-readable storage medium having a computer program stored thereon, which when executed by, for example, a processor, can implement the steps of the gift-based marketing information management method in any one of the above-mentioned embodiments. In some possible embodiments, aspects of the present invention may also be embodied in the form of a program product including program code for causing a terminal device to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned gift-based marketing information management method part of this specification when the program product is run on the terminal device.
Referring to fig. 3, a program product 300 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In an exemplary embodiment of the present disclosure, there is also provided an electronic device, which may include a processor, and a memory for storing executable instructions of the processor. Wherein the processor is configured to perform the steps of the gift-based marketing information management method of any of the above embodiments via execution of the executable instructions.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 600 according to this embodiment of the invention is described below with reference to fig. 4. The electronic device 600 shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 4, the electronic device 600 is embodied in the form of a general purpose computing device. The components of the electronic device 600 may include, but are not limited to: at least one processing unit 610, at least one storage unit 620, a bus 630 that connects the various system components (including the storage unit 620 and the processing unit 610), a display unit 640, and the like.
Wherein the storage unit stores program code executable by the processing unit 610 to cause the processing unit 610 to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned gift-based marketing information management method part of the present specification. For example, the processing unit 610 may perform the steps as shown in fig. 1.
The storage unit 620 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)6201 and/or a cache memory unit 6202, and may further include a read-only memory unit (ROM) 6203.
The memory unit 620 may also include a program/utility 6204 having a set (at least one) of program modules 6205, such program modules 6205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 630 may be one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 600 may also communicate with one or more external devices 700 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 600, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 600 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 650. Also, the electronic device 600 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 660. The network adapter 660 may communicate with other modules of the electronic device 600 via the bus 630. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 600, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above gift-based marketing information management method according to the embodiments of the present disclosure.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
Claims (10)
1. A marketing information management method based on gifts is characterized by comprising the following steps:
responding a preset operation to establish one or more types of virtual gifts; the virtual gift contains characteristic information;
acquiring attribute information of a marketing activity, and searching and determining the characteristic information corresponding to the attribute information from a mapping association table of the preset characteristic information of a plurality of virtual gifts and the corresponding attribute information of a plurality of marketing activities according to the attribute information;
and determining a corresponding virtual gift according to the characteristic information determined by searching, and issuing the determined virtual gift.
2. The management method according to claim 1, wherein the mapping association table is pre-established and can be updated.
3. The method of claim 1, wherein the step of creating one or more types of virtual gifts in response to a predetermined operation comprises:
responding to a preset operation to display a virtual gift creation user interface, wherein the user interface comprises a gift creation virtual button;
when detecting that the gift creation virtual button is triggered, displaying a plurality of different types of virtual gift identifications to be selected;
and when detecting that one or more virtual gift identifications to be selected are clicked, establishing corresponding virtual gifts.
4. The method of claim 1, wherein the characteristic information of the virtual gift comprises at least an MD5 code generated based on a gift name and type information.
5. The method for managing according to any one of claims 1 to 4, wherein the attribute information is used to characterize different marketing campaigns, and comprises at least a marketing campaign name and duration information.
6. The method of managing of claim 5, wherein each virtual gift has a validity period, the method further comprising:
and acquiring the validity period of the virtual gift to be issued, comparing and determining whether the duration of the marketing campaign is within the validity period of the virtual gift, and if so, issuing the virtual gift.
7. The management method according to claim 5, wherein the attribute information of one marketing campaign in the mapping association table associates the characteristic information corresponding to a plurality of virtual gifts; the method further comprises the following steps:
searching and determining a plurality of characteristic information corresponding to the attribute information from the mapping association table according to the attribute information of the marketing activity;
and determining a plurality of corresponding virtual gifts according to the plurality of characteristic information determined by searching, and simultaneously issuing the plurality of determined virtual gifts.
8. A gift-based marketing information management system, comprising:
the establishing module is used for responding to a preset operation to establish one or more types of virtual gifts; the virtual gift contains characteristic information;
the determining module is used for acquiring attribute information of a marketing activity and searching and determining the characteristic information corresponding to the attribute information from a mapping association table of the preset characteristic information of a plurality of virtual gifts and the attribute information of a plurality of corresponding marketing activities according to the attribute information;
and the issuing module is used for determining the corresponding virtual gift according to the searched and determined characteristic information and issuing the determined virtual gift.
9. A computer-readable storage medium having stored thereon a computer program, wherein the program, when executed by a processor, implements the steps of the gift-based marketing message management method of any one of claims 1 to 7.
10. An electronic device, comprising:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the steps of the gift-based marketing information management method of any one of claims 1 to 7 via execution of the executable instructions.
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| CN201910941395.8A CN110807652A (en) | 2019-09-30 | 2019-09-30 | Marketing information management method and system based on gift |
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| CN113409125A (en) * | 2021-07-14 | 2021-09-17 | 京东安联财产保险有限公司 | Processing method and device for push information, electronic equipment and readable medium |
| CN112258244B (en) * | 2020-11-06 | 2024-05-03 | 微医云(杭州)控股有限公司 | Method, device, equipment and storage medium for determining task to which target object belongs |
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Application publication date: 20200218 |