CN112801714A - Unified customer marketing management system - Google Patents

Unified customer marketing management system Download PDF

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Publication number
CN112801714A
CN112801714A CN202110188277.1A CN202110188277A CN112801714A CN 112801714 A CN112801714 A CN 112801714A CN 202110188277 A CN202110188277 A CN 202110188277A CN 112801714 A CN112801714 A CN 112801714A
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management module
management system
activity
gift
marketing
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江骞
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Jiangsu Shengqi Digital Technology Co ltd
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Jiangsu Shengqi Digital Technology Co ltd
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    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
    • G06F21/31—User authentication
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    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
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    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/22—Payment schemes or models
    • G06Q20/227—Payment schemes or models characterised in that multiple accounts are available, e.g. to the payer
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/018—Certifying business or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
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Abstract

The application discloses a unified customer marketing management system. The system comprises: the system comprises a participant management module, a limit management module, a right management module, a recommendation display management module, a report management module and a gift management module; the method and the system have the advantages of short activity preparation time and diversified activity forms, and meet the requirements of customers on payment service, the safety of institutional customers and the like. When a new service environment is faced, only each module of the system needs to be expanded, and the following steps are completed: the compatibility expansion of the environment can be completed by the butt joint of the three parts of safety, payment, sharing and the like, and the service appeal of the client can be completed conveniently and quickly.

Description

Unified customer marketing management system
Technical Field
The application relates to the technical field of internet, in particular to a unified customer marketing management system.
Background
At present, some similar customer marketing systems are on the market, most management systems only aim at the WeChat environment and provide the activity form of the page, and due to the limitation of the WeChat environment, the gap between the user management, the payment mode and the gift richness and the expectation of the organization is large. In addition, some client marketing systems are specialized environments for organization clients, and the systems have no wide applicability, and need to be redesigned, developed, implemented and the like according to the business requirements of clients when facing different clients. The system is bound to be careless and cannot meet the market requirement when the current business development is suddenly advanced, the market requirement is flexible and changeable, and the activity preparation requirement is fast.
Aiming at the problem that the original customer marketing system in the related technology cannot meet the customer requirements of flexibility, variability and short activity preparation time, an effective solution is not provided at present.
Disclosure of Invention
The main objective of the present application is to provide a unified customer marketing management system to solve the problem that the original customer marketing system in the related art cannot meet the customer demands of flexibility, variability and short activity preparation time.
In order to achieve the above object, the present application provides a unified customer marketing management system, comprising: the system comprises a participant management module, a limit management module, a right management module, a recommendation display management module, a report management module and a gift management module;
the participant management module is respectively connected with the limit management module, the authority management module, the recommendation display management module, the report management module and the gift management module, and the report management module is respectively connected with the participant management module and the recommendation display management module;
the participant management module is used for managing users of all participants, including users, suppliers and developers; the user selects an activity template and a gift and configures marketing activities for the user using the unified customer marketing management system; the supplier is a provider of gifts; the developer is a provider of activity forms and provides the configuration of activity templates and marketing activities for users;
the limit management module is used for deducting the corresponding limit according to the using amount when the user selects a gift or uses the movable template, and reminding the user of recharging when the limit is insufficient;
the authority management module distributes corresponding function authorities according to users of all participants, and functions distributed by the users of all participants are not affected;
the movable template management is used for auditing the movable templates provided by developers, auditing the movable templates which pass the auditing to be provided for users, and auditing the movable templates which do not pass the auditing to be returned to the developers and adding reasons for failing;
the recommendation display management module is used for recommending proper activity templates and gifts to the user according to the use conditions of the user;
the report management module is used for displaying the information of each marketing activity;
the gift management module is used for checking the gifts and the number provided by the supplier, selecting the approved gifts by the gift providing users, returning the approved gifts to the supplier, and adding the reasons of the disapproval.
The developer can view the usage of the active template.
The supplier can view the usage of the gift.
The user use conditions include: habit, holiday, solar terms.
The activity information includes: activity participation amount information, gift reception information and activity exposure information.
The unified customer marketing management system adopts an OAUTH protocol.
The unified customer marketing management system publishes the pages of each module in the manner of H5.
And configuring the marketing campaign, wherein a payment mode is respectively set for each campaign in the configuring of the marketing campaign.
The unified customer marketing management system realizes information sharing on the social platform from each organization environment of the user by calling the API interface of the user.
The beneficial technical effects are as follows:
the method and the system have the advantages of short activity preparation time and diversified activity forms, meet the requirements of clients on payment services and meet the requirements of the clients of the organization on safety in various aspects. When a new service environment is faced, only each module of the system needs to be expanded, and the following steps are completed: the compatibility expansion of the environment can be completed by the butt joint of the three parts of safety, payment, sharing and the like, and the service appeal of the client can be completed conveniently and quickly.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, serve to provide a further understanding of the application and to enable other features, objects, and advantages of the application to be more apparent. The drawings and their description illustrate the embodiments of the invention and do not limit it. In the drawings:
fig. 1 is a schematic block diagram of a unified customer marketing management system provided according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
In this application, the terms "upper", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outer", "middle", "vertical", "horizontal", "lateral", "longitudinal", and the like indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings. These terms are used primarily to better describe the present application and its embodiments, and are not used to limit the indicated devices, elements or components to a particular orientation or to be constructed and operated in a particular orientation.
Moreover, some of the above terms may be used to indicate other meanings besides the orientation or positional relationship, for example, the term "on" may also be used to indicate some kind of attachment or connection relationship in some cases. The specific meaning of these terms in this application will be understood by those of ordinary skill in the art as appropriate.
In addition, the term "plurality" shall mean two as well as more than two.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
The present application provides a unified customer marketing management system, as shown in fig. 1, comprising: the system comprises a participant management module, a limit management module, a right management module, a recommendation display management module, a report management module and a gift management module;
the participant management module is respectively connected with the limit management module, the authority management module, the recommendation display management module, the report management module and the gift management module, and the report management module is respectively connected with the participant management module and the recommendation display management module;
the participant management module is used for managing users of all participants, including users, suppliers and developers; the user selects an activity template and a gift and configures marketing activities for the user using the unified customer marketing management system; the supplier is a provider of gifts; the developer is a provider of activity forms and provides the configuration of activity templates and marketing activities for users;
the limit management module is used for deducting the corresponding limit according to the using amount when the user selects a gift or uses the movable template, and reminding the user of recharging when the limit is insufficient;
the authority management module allocates corresponding function authorities according to users of all the participants, functions allocated by the users of all the participants are not affected with each other, and the functions are restricted within a certain range.
And the movable template management is used for auditing the movable templates provided by developers, providing the approved movable templates for users, returning the approved movable templates to the developers, and adding reasons for the failure.
And the recommendation display management module is used for recommending a proper activity template and a gift to the user according to the use condition of the user, so that the user can conveniently and quickly configure marketing activities.
The report management module is used for displaying the whole activity information;
the gift management module is used for checking the gifts and the number provided by the supplier, selecting the approved gifts by the gift providing users, returning the approved gifts to the supplier, and adding the reasons of the disapproval.
The system comprises a participant management module, a limit management module, a permission management module, a recommendation display management module, a report management module and a gift management module, wherein the six modules are system cores. The system core is the central part for meeting the business requirements, and the functions of managing the activity form, activity management, information monitoring, report files, activity gifts and the like of the system are managed. I iterate the general function on the core system to meet the requirements of customers on time, form diversity and gift types.
The developer can view the usage of the active template.
The supplier can view the usage of the gift.
The user use conditions include: habit, holiday, solar terms.
The activity information includes: activity participation amount information, gift reception information and activity exposure information.
Flexible adaptability. The requirements of the customers on the marketing system, except the requirements of time, activity form and gift type, whether the activities can be completed or not is as follows: more specific requirements are provided in the aspects of getting customers, living customers, completing specified payment types and the like. Therefore, the system is modified from three parts of safety, payment, sharing and the like, and when a new service environment is faced, only each module of the system needs to be expanded, and the following steps are completed: the compatibility expansion of the environment can be completed by the butt joint of the three parts of safety, payment, sharing and the like, and the service appeal of the client can be completed conveniently and quickly.
(1) Client information security. The system adopts a standard OAuth protocol, and can acquire the user ID of the client through an API provided by an access environment. Therefore, the method ensures the rapidness and accuracy of the identification of the client, avoids the leakage of the client information and ensures the safety foundation of the system.
The unified customer marketing management system adopts an OAUTH protocol, and the OAUTH is a short hand for Open Authorization.
(2) Page commonality. Adopt H5 mode on system architecture, make this system access environment commonality high, can use in environment such as general little letter, payment treasured, browser, also can imbed in the self APP of mechanism's customer to promote the requirement of customer to the APP liveness.
The unified customer marketing management system publishes the pages of each module in the manner of H5. On the software side, all modern browsers support the H5 standard. In terms of hardware, H5 supports cross-platform operation and can be operated for different hardware (including PC, tablet, mobile phone, TV set, etc.).
(3) Diversity of payment methods. Because each customer has different requirements for the payment of the customer, the system has access to various mainstream payment channels, and can set the payment mode of each activity during activity configuration so as to guide the customer to use the payment channel expected by the customer during the activity, thereby completing the business target of the activity.
The configuration marketing campaign sets up payment mode for each campaign respectively in the configuration marketing campaign, the payment mode includes various mainstream payment modes, including: WeChat, Payment treasure, QQ payment, and the like.
(4) Suitability for information sharing. In the APPs of different clients, through the API provided by the access environment, the user can publish activity information in various social channels, so that the propaganda strength of the activity is increased, more users are attracted to participate in the activity, and the business target is better reached.
The unified customer marketing management system realizes information sharing on the social platform from each organization environment of the user by calling the API interface of the user. The APP of each mechanism user provides an own open environment API interface, and the system can realize sharing of information on the social platform from each mechanism environment by calling the open environment API interfaces of each mechanism. Currently the most common social platform sharing includes: WeChat, Paibao, QQ, and the like.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims (9)

1. A unified customer marketing management system, comprising: the system comprises a participant management module, a limit management module, a right management module, a recommendation display management module, a report management module and a gift management module;
the participant management module is respectively connected with the limit management module, the authority management module, the recommendation display management module, the report management module and the gift management module, and the report management module is respectively connected with the participant management module and the recommendation display management module;
the participant management module is used for managing users of all participants, including users, suppliers and developers; the user selects an activity template and a gift and configures marketing activities for the user using the unified customer marketing management system; the supplier is a provider of gifts; the developer is a provider of activity forms and provides the configuration of activity templates and marketing activities for users;
the limit management module is used for deducting the corresponding limit according to the using amount when the user selects a gift or uses the movable template, and reminding the user of recharging when the limit is insufficient;
the authority management module distributes corresponding function authorities according to users of all participants, and functions distributed by the users of all participants are not affected;
the movable template management is used for auditing the movable templates provided by developers, auditing the movable templates which pass the auditing to be provided for users, and auditing the movable templates which do not pass the auditing to be returned to the developers and adding reasons for failing;
the recommendation display management module is used for recommending proper activity templates and gifts to the user according to the use conditions of the user;
the report management module is used for displaying the information of each marketing activity;
the gift management module is used for checking the gifts and the number provided by the supplier, selecting the approved gifts by the gift providing users, returning the approved gifts to the supplier, and adding the reasons of the disapproval.
2. The unified customer marketing management system of claim 1, wherein the developers are able to view activity template usage.
3. The unified customer marketing management system of claim 1, wherein the vendor is able to view gift usage.
4. The unified customer marketing management system of claim 1, wherein the user usage conditions include: habit, holiday, solar terms.
5. The unified customer marketing management system of claim 1, wherein the campaign information comprises: activity participation amount information, gift reception information and activity exposure information.
6. The unified customer marketing management system of claim 1, wherein the unified customer marketing management system employs OAUTH protocol.
7. The unified customer marketing management system of claim 1, wherein the unified customer marketing management system publishes pages of individual modules in the manner of H5.
8. The unified customer marketing management system of claim 1, wherein the marketing campaigns are configured such that payment is set separately for each campaign in configuring the marketing campaign.
9. The unified customer marketing management system of claim 1, wherein the unified customer marketing management system enables information sharing on the social platform from the user's institutional environment by invoking an API interface of the user.
CN202110188277.1A 2021-02-19 2021-02-19 Unified customer marketing management system Pending CN112801714A (en)

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Citations (4)

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Publication number Priority date Publication date Assignee Title
CN102436628A (en) * 2012-01-06 2012-05-02 田金平 Integral management system for commercial bank and method thereof
US20150039414A1 (en) * 2013-07-30 2015-02-05 Kwangl Ltd. System and method for issuing online rewards
CN108256954A (en) * 2017-10-31 2018-07-06 平安科技（深圳）有限公司 A kind of choosing method and its terminal of Presents Giving scheme
CN111985966A (en) * 2020-08-14 2020-11-24 浙江硕星网络科技有限公司 Intelligent merchant marketing management system and method

Patent Citations (4)

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Publication number Priority date Publication date Assignee Title
CN102436628A (en) * 2012-01-06 2012-05-02 田金平 Integral management system for commercial bank and method thereof
US20150039414A1 (en) * 2013-07-30 2015-02-05 Kwangl Ltd. System and method for issuing online rewards
CN108256954A (en) * 2017-10-31 2018-07-06 平安科技（深圳）有限公司 A kind of choosing method and its terminal of Presents Giving scheme
CN111985966A (en) * 2020-08-14 2020-11-24 浙江硕星网络科技有限公司 Intelligent merchant marketing management system and method

Non-Patent Citations (1)

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Title
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