WO2019011240A1 - 素材展示控制方法、装置和系统 - Google Patents

素材展示控制方法、装置和系统 Download PDF

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Publication number
WO2019011240A1
WO2019011240A1 PCT/CN2018/095170 CN2018095170W WO2019011240A1 WO 2019011240 A1 WO2019011240 A1 WO 2019011240A1 CN 2018095170 W CN2018095170 W CN 2018095170W WO 2019011240 A1 WO2019011240 A1 WO 2019011240A1
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WIPO (PCT)
Prior art keywords
client
access request
historical
control device
product material
Prior art date
Application number
PCT/CN2018/095170
Other languages
English (en)
French (fr)
Inventor
周子雄
孙锦亮
朱琳波
姚醒
王孝满
黄齐辉
王添枝
Original Assignee
北京京东尚科信息技术有限公司
北京京东世纪贸易有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
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Application filed by 北京京东尚科信息技术有限公司, 北京京东世纪贸易有限公司 filed Critical 北京京东尚科信息技术有限公司
Priority to RU2020105272A priority Critical patent/RU2020105272A/ru
Priority to US16/630,733 priority patent/US20200167847A1/en
Publication of WO2019011240A1 publication Critical patent/WO2019011240A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/245—Query processing
    • G06F16/2457—Query processing with adaptation to user needs
    • G06F16/24578—Query processing with adaptation to user needs using ranking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results

Definitions

  • the present disclosure relates to the field of information processing, and in particular, to a material display control method, apparatus, and system.
  • the user's most preferred product materials are displayed to the user, which can effectively improve the purchase conversion efficiency after the user sees the product materials.
  • the present disclosure provides a solution for how to improve page browsing.
  • a method for controlling material presentation including: after receiving an access request sent by a client, extracting a user identifier of the client from the access request And extracting, according to the historical access times corresponding to the user identifier, corresponding product materials from the recommendation list associated with the user identifier, wherein in the recommendation list, each product material is sorted according to user preferences; The produced product material is delivered to the client for presentation.
  • control method further includes: determining, according to the user identifier, whether the access request is a first access request sent by the client; and the access request is a first visit sent by the client In the case of a request, a list of recommendations associated with the user identification is generated. In some embodiments, the method further includes: determining whether a time interval between the access request and the previous access request exceeds a predetermined interval threshold; and if the time interval exceeds a predetermined interval threshold, updating the recommendation list; The number of historical visits is zero.
  • extracting the corresponding item material from the recommendation list associated with the user identification comprises: adding 1 to the history access number to obtain a list index; and from the recommendation list according to the list index Extract the corresponding product material.
  • the number of recommended lists corresponds to the number of page windows of the client.
  • the method further includes: determining whether there is a similar material in the extracted product material, wherein the similar material is similar The degree is greater than the predetermined similarity threshold; in the case that there is similar material, in the recommendation list, the next product material of the currently extracted product material is replaced with the currently extracted product material, so that the extracted product material is not included in the extracted product material. There is similar material.
  • the number of historical visits is updated and the number of updated historical visits is issued to the client.
  • the method further includes: determining whether the updated historical access times are less than a predetermined number of thresholds; and if the updated historical access times are not less than a predetermined number of thresholds, The number of historical visits is cleared, and the number of historical visits after the clearing is sent to the client.
  • a control device for material presentation comprising: a receiving module configured to receive an access request sent by a client; and an information extraction module configured to be in the receiving module After receiving the access request sent by the client, the user identifier of the client is extracted from the access request; the material extraction module is configured to identify from the user identifier according to the historical access times corresponding to the user identifier. Corresponding product material is extracted from the associated recommendation list, wherein each product material is sorted according to user preference in the recommendation list; the delivery module is configured to deliver the extracted product material to the client Present it.
  • control apparatus further includes: a request identification module configured to determine, according to the user identifier, whether the access request is a first access request sent by the client; the list generation module is configured In case the access request is the first access request sent by the client, a recommendation list associated with the user identity is generated.
  • control apparatus further includes: an interval identification module configured to determine whether a time interval between the access request and the previous access request exceeds a predetermined interval threshold; and the list update module is configured to In the case where the time interval exceeds the predetermined interval threshold, the recommendation list is updated, and the number of historical accesses is reset to zero.
  • the material extraction module is configured to increment the number of historical visits by one to obtain a list index from which the corresponding product material is extracted from the recommendation list.
  • the number of recommended lists corresponds to the number of page windows of the client.
  • control device further includes: a similar material identification module configured to determine whether there is a similar material in the extracted product material, wherein the similarity between the similar materials is greater than a predetermined similarity threshold; The module is configured to replace the currently extracted product material with the current product material of the currently extracted product material in any recommendation list in the case that there is similar material, so that there is no similarity in the extracted product material. material.
  • control device further includes: a number update module configured to update the historical access times and instruct the sending module to deliver the updated historical access times to the client.
  • control apparatus further includes: an access number identification module, configured to determine, after the number of times of updating the number of historical accesses, that the number of updated historical accesses is less than a predetermined number of thresholds, after the update If the number of historical visits is not less than the threshold of the predetermined number of times, the number of historical visits is cleared to zero, and the issuing module instructs the issuing module to deliver the number of historical visits after the clearing to the client.
  • an access number identification module configured to determine, after the number of times of updating the number of historical accesses, that the number of updated historical accesses is less than a predetermined number of thresholds, after the update If the number of historical visits is not less than the threshold of the predetermined number of times, the number of historical visits is cleared to zero, and the issuing module instructs the issuing module to deliver the number of historical visits after the clearing to the client.
  • a control device for material presentation comprising: a memory; and a processor coupled to the memory, the processor configured to be stored based on The instructions in the memory perform a control method of the material presentation as described in any of the above embodiments.
  • a control system for material presentation comprising: a control device for material display according to any of the above embodiments; a client configured to display control to a material The device sends an access request, wherein the access request includes a user identifier, and is further configured to receive the product material delivered by the material presentation control device for presentation in the corresponding window.
  • the client is further configured to receive historical access times information delivered by the material presentation control device as the current number of historical visits.
  • a computer readable storage medium storing computer instructions that, when executed by a processor, implements any of the implementations described above The control method of the material display involved in the example.
  • the present disclosure sorts each product material according to user preferences in a recommendation list related to the user, and extracts corresponding product materials from the corresponding recommendation list according to the user's historical access times for presentation. Therefore, while the user-preferred product material is provided to the user, the browsing property of the page can be ensured.
  • FIG. 1 is an exemplary flowchart showing a material presentation control method in accordance with some embodiments of the present disclosure
  • FIG. 2 is an exemplary flowchart showing a material presentation control method according to further embodiments of the present disclosure
  • FIG. 3 is an exemplary flowchart showing a material presentation control method according to some embodiments of the present disclosure
  • FIG. 4 is an exemplary flowchart showing a material presentation control method according to still other embodiments of the present disclosure
  • FIG. 5 is an exemplary flowchart showing a material presentation control method according to still other embodiments of the present disclosure.
  • FIG. 6 is an exemplary block diagram showing a material presentation control device in accordance with some embodiments of the present disclosure.
  • FIG. 7 is an exemplary block diagram showing a material presentation control device according to further embodiments of the present disclosure.
  • FIG. 8 is an exemplary block diagram showing a material presentation control device according to still other embodiments of the present disclosure.
  • FIG. 9 is an exemplary block diagram showing a material presentation control device in accordance with still further embodiments of the present disclosure.
  • FIG. 10 is an exemplary block diagram showing a material presentation control system in accordance with some embodiments of the present disclosure.
  • FIG. 1 is an exemplary flowchart showing a material presentation control method in accordance with some embodiments of the present disclosure.
  • the method steps of the present embodiment can be performed by a material presentation control device.
  • step 101 after receiving the access request sent by the client, the user identifier of the client is extracted from the access request.
  • corresponding product material is extracted from the recommendation list associated with the user identification based on the number of historical visits corresponding to the user identification.
  • each product material is arranged in descending order of user preference. In some embodiments, the smaller the number of historical visits, the higher the user preference of the corresponding product material.
  • the number of historical visits corresponding to the user identification is stored in the material presentation control device. In other embodiments, the number of historical visits can be stored on the client. When the client sends an access request, the historical access number is carried in the access request.
  • the number of historical visits may be incremented by one to obtain a list index from which the corresponding product material is extracted from the recommended list.
  • the obtained list index is 1, and the product material ranked first in the corresponding recommendation list is recommended to the user. If the number of historical visits is 1, the obtained list index is 2, and the product material ranked in the second place in the corresponding recommendation list is recommended to the user. This ensures that the recommended product material is of interest to the user, and also ensures that the page has certain changes and is highly viewable.
  • the number of recommendation lists corresponds to the number of page windows of the client. That is, each window on the client page has a corresponding recommendation list. For example, if there are three windows on the client's page, each window will have a corresponding list of recommendations. When the user refreshes the client page, each window on the client page respectively presents the product material extracted from the corresponding recommendation list.
  • step 103 the extracted product material is delivered to the client for presentation.
  • the material display control method by arranging the product materials in descending order of user preferences in the recommendation list related to the user, and then according to the user's historical visit times from the corresponding recommendation list.
  • the product material is extracted in turn, so that the user's preferred product material is provided to the user, and the browsing property of the page can be ensured.
  • FIG. 2 is an exemplary flowchart showing a material presentation control method according to further embodiments of the present disclosure.
  • the method steps of the present embodiment can be performed by a material presentation control device.
  • step 201 after receiving the access request sent by the client, the user identifier and the historical access number information of the client are extracted from the access request.
  • corresponding product material is extracted from the recommendation list associated with the user identification based on the number of historical visits corresponding to the user identification.
  • step 203 the extracted product material is delivered to the client for presentation.
  • step 204 the historical access times are updated, and the updated historical access times are sent to the client.
  • the number of historical visits is 0.
  • the number of visits is returned to the client, so that the client can use the updated historical visits to obtain the second-ranked product material in the corresponding recommendation list on the next visit.
  • FIG. 3 is an exemplary flowchart showing a material presentation control method according to some embodiments of the present disclosure.
  • the method steps of the present embodiment can be performed by a material presentation control device.
  • step 301 the number of historical visits is updated according to the user's access history.
  • step 302 it is determined whether the updated number of historical visits is less than a predetermined number of thresholds. If the number of historical accesses after the update is less than the predetermined number of thresholds, step 303 is performed; if the number of historical accesses after the update is not less than the predetermined number of thresholds, step 304 is performed.
  • step 303 the updated historical access times are delivered to the client.
  • step 304 the number of historical accesses is cleared, and the number of historical accesses after the clearing is sent to the client.
  • the 101st product material in the recommended list will be obtained when the user next visits. Since the user's attention to the 101st-ranked product material is relatively small, presenting the 101st-ranked product material is not conducive to purchase conversion. To this end, the number of historical visits is forcibly cleared so that the user can obtain the product material ranked first in the recommended list the next time the user visits, thereby ensuring that the user-preferred product material is provided to the user.
  • FIG. 4 is an exemplary flowchart showing a material presentation control method according to still other embodiments of the present disclosure.
  • the method steps of the present embodiment can be performed by a material presentation control device.
  • step 401 after receiving the access request sent by the client, the user identifier and the historical access number information of the client are extracted from the access request.
  • step 402 it is determined whether the access request is the first access request sent by the client. If the access request is the first access request sent by the client, step 403 is performed; if the access request is not the first access request sent by the client, step 404 is performed.
  • a list of recommendations associated with the user identification is generated.
  • corresponding product material is extracted from the recommendation list associated with the user identification based on the number of historical visits.
  • step 405 the extracted product material is delivered to the client for presentation.
  • step 406 the number of historical accesses is updated, and the updated number of historical accesses is delivered to the client.
  • the recommended list should be updated to provide more accurate recommendation of the stock material.
  • FIG. 5 is an exemplary flowchart showing a material presentation control method according to still other embodiments of the present disclosure. In some embodiments, after determining in step 402 that the access request is not the first access request sent by the client, the following steps are further performed.
  • step 501 the time interval between the current access request and the previous access request is counted.
  • step 502 it is determined if the time interval exceeds a predetermined interval threshold. If the time interval exceeds the predetermined interval threshold, step 503 is performed; if the time interval does not exceed the predetermined interval threshold, step 505 is performed.
  • a list of recommendations associated with the user identification is updated.
  • step 504 the number of historical visits is zeroed.
  • the corresponding product material is extracted from the recommendation list associated with the user identification based on the number of historical visits.
  • the original recommendation list is still used. If the time interval reaches or exceeds 10 minutes, the user's recommendation list may have changed, so the recommendation list needs to be updated and the number of historical visits is zeroed so that the product material ranked first in the regenerated recommendation list can be accessed.
  • the number of recommendation lists corresponds to the number of page windows. For example, if there are three windows on the page, three different recommendation lists A, B, and C are generated accordingly. For example, when the user first accesses, the materials a1, b1, and c1 ranked first are extracted from the three recommended lists A, B, and C, respectively. The materials a1, b1, and c1 are sent to the client for presentation.
  • the material b2 after the material b1 can be used instead of b1, and the materials a1, b2, and c1 are sent to the client for presentation. This provides users with different materials as much as possible to improve the efficiency of purchase conversion.
  • FIG. 6 is an exemplary block diagram showing a material presentation control device in accordance with some embodiments of the present disclosure.
  • the material presentation control device includes a receiving module 61, an information extraction module 62, a material extraction module 63, and a delivery module 64.
  • the receiving module 61 is configured to receive an access request sent by the client.
  • the information extraction module 62 is configured to extract the user identifier of the client from the access request after the receiving module 61 receives the access request sent by the client.
  • the material extraction module 63 is configured to extract the corresponding product material from the recommendation list associated with the user identifier according to the historical access times corresponding to the user identifier.
  • each product material is arranged in descending order of user preference.
  • the number of historical visits corresponding to the user identification is stored in the material presentation control device. In other embodiments, the number of historical visits can be stored on the client. When the client sends an access request, the historical access number is carried in the access request.
  • the material extraction module 63 is configured to add 1 to the history access number to obtain a list index, and extract corresponding product material from the recommendation list according to the list index.
  • the number of recommendation lists corresponds to the number of page windows of the client.
  • the delivery module 64 is configured to deliver the extracted product material to the client for presentation.
  • the material presentation control device provided by the above-mentioned embodiments of the present disclosure arranges the product materials in descending order according to the user preference in the recommendation list related to the user, and then selects the corresponding recommendation list according to the user's historical access times.
  • the product material is extracted in turn, thereby ensuring that the user-preferred product material is provided to the user while ensuring the page browsing property.
  • FIG. 7 is an exemplary block diagram showing a material presentation control device in accordance with further embodiments of the present disclosure. 7 is different from FIG. 6 in that, in the embodiment shown in FIG. 7, the material presentation control device further includes a number update module 65.
  • the number update module 65 is configured to update the historical access times and instruct the delivery module 64 to deliver the updated historical access times to the client.
  • the access number identification module 66 is further configured to determine, after the number of times of the number of historical accesses is updated, the number of times of the updated historical accesses is less than a predetermined number of thresholds; If the number of historical accesses after the update is less than the predetermined number of times, the issuing module 64 performs an operation of delivering the updated number of historical accesses to the client.
  • the access number identification module 66 is further configured to clear the historical access times if the number of updated historical accesses is not less than a predetermined number of thresholds, and instruct the sending module 64 to clear the historical access. The number is sent to the client.
  • FIG. 8 is an exemplary block diagram showing a material presentation control device in accordance with still further embodiments of the present disclosure. 8 is different from FIG. 7 in that, in the embodiment shown in FIG. 8, the material presentation control apparatus further includes a request identification module 67 and a list generation module 68.
  • the request identification module 67 is configured to determine, after the information extraction module 62 extracts the user identifier of the client from the access request, whether the access request is the first access request sent by the client according to the user identifier.
  • the list generation module 68 is configured to generate a recommendation list associated with the user identifier if the access request is the first access request sent by the client; and then instruct the material extraction module 63 to perform the association with the user identification according to the historical access times The operation of extracting the corresponding product material from the personalized recommendation list.
  • the request identification module 67 is further configured to, in the case that the access request is not the first access request sent by the client, instruct the material extraction module 63 to perform from the list of recommendations associated with the user identification based on the number of historical visits. The operation of extracting the corresponding product material.
  • the material presentation control device further includes an interval identification module 69 and a list update module 610.
  • the interval identification module 69 is configured to further determine, if the access request is not the first access request sent by the client, whether the time interval between the access request and the previous access request exceeds a predetermined interval threshold; if the time interval does not exceed the predetermined interval threshold Then, the instruction material extraction module 63 performs an operation of extracting the corresponding product material from the recommendation list associated with the user identification according to the history access number.
  • the list update module 610 is configured to regenerate the recommendation list associated with the user identifier when the time interval exceeds the predetermined interval threshold, zero the history access times, and then instruct the material extraction module 63 to perform the slave user according to the number of historical visits. Identify the operation of extracting the corresponding product material from the associated recommendation list.
  • the material presentation control device further includes a similar material identification module 611 and a material update module 612.
  • the similar material identification module 611 is configured to determine whether there is a similar material in the extracted product material, wherein the similarity between the similar materials is greater than a predetermined similarity threshold; if there is no similar material, the outputting module 64 is executed to be extracted.
  • the product material is delivered to the client.
  • the material update module 612 is configured to: in the case that there is a similar material, in the recommendation list corresponding to the specified material in the similar material, extract the next product material of the specified material to replace the specified material, so that the extracted material does not exist in the extracted product material.
  • the similar material is then directed to the issuing module 64 to perform an operation of delivering the extracted product material to the client.
  • FIG. 9 is an exemplary block diagram showing a material presentation control device in accordance with still further embodiments of the present disclosure.
  • the material presentation control device includes a memory 901 and a processor 902. among them:
  • Memory 901 is for storing instructions
  • processor 902 is coupled to memory 901, and processor 902 is configured to perform the methods involved in any of the embodiments of FIGS. 1-5 based on instructions stored in the memory.
  • the material presentation control device further includes a communication interface 903 for performing information interaction with other devices.
  • the apparatus further includes a bus 904, and the processor 902, the communication interface 903, and the memory 901 complete communication with each other via the bus 904.
  • the memory 901 may include a high speed RAM memory, and may also include a non-volatile memory such as at least one disk memory. Memory 901 can also be a memory array. The memory 901 may also be partitioned, and the blocks may be combined into a virtual volume according to certain rules.
  • the processor 902 can be a central processing unit CPU, or can be an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present disclosure.
  • CPU central processing unit
  • ASIC Application Specific Integrated Circuit
  • FIG. 10 is an exemplary block diagram showing a material presentation control system in accordance with some embodiments of the present disclosure.
  • the material presentation control system includes a control device 1001 and a client 1002.
  • the control device 1001 is a material display control device according to any of the embodiments of FIGS. 6-9.
  • the client 1002 is configured to send an access request to the material presentation control device 1001, wherein the access request includes a user identifier, and is further configured to receive the product material delivered by the material presentation control device for presentation in the corresponding window.
  • the access request sent by the client 1002 also carries corresponding historical access times information.
  • the client 1002 is further configured to receive historical access times information delivered by the material presentation control device 1001 as the current number of historical accesses.
  • the client when the client first sends an access request, the number of historical accesses is zero.
  • the client sends an access request to get the corresponding personalized product material.
  • the functional unit modules described in the above embodiments may be implemented as a general purpose processor, Programmable Logic Controller (PLC), digital signal processing for performing the functions described in the present disclosure.
  • PLC Programmable Logic Controller
  • DSP Digital Signal Processor
  • ASIC Application Specific Integrated Circuit
  • FPGA Field-Programmable Gate Array
  • discrete gates Either a transistor logic device, a discrete hardware component, or any suitable combination thereof.
  • the present disclosure also provides a computer readable storage medium, wherein the computer readable storage medium stores computer instructions that, when executed by the processor, implement the material presentation control method of any of the embodiments of FIGS.
  • the present disclosure may be provided as a method, apparatus, or computer program product. Accordingly, the present disclosure may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware aspects.
  • the present disclosure may take the form of a computer program product embodied on one or more computer-usable non-transitory storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer usable program code. .
  • the present disclosure can increase the traffic conversion rate of the window using the material by more than 50%.
  • embodiments of the present disclosure can be provided as a method, system, or computer program product. Accordingly, the present disclosure may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware aspects. Moreover, the present disclosure may take the form of a computer program product embodied on one or more computer-usable non-transitory storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer usable program code. .
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

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Abstract

本公开提供一种素材展示控制方法、装置和系统，涉及信息处理领域。其中素材展示控制装置在接收到客户端发送的访问请求后，从访问请求中提取出客户端的用户标识，根据与用户标识对应的历史访问次数，从与用户标识相关联的推荐列表中提取出对应的商品素材，其中在推荐列表中，各商品素材按照用户偏好排序，将提取出的商品素材下发给客户端以进行呈现。本公开在将用户偏好的商品素材提供给用户的同时，还能保证页面的浏览性。

Description

素材展示控制方法、装置和系统
相关申请的交叉引用
本申请是以CN申请号为201710567863.0，申请日为2017年7月13日的申请为基础，并主张其优先权，该CN申请的公开内容在此作为整体引入本申请中。
技术领域
本公开涉及信息处理领域，特别涉及一种素材展示控制方法、装置和系统。
背景技术
通过将海量的商品素材按照用户个性化的偏好进行排序，从而将用户最偏好的商品素材展示给用户，能够有效提高用户看到商品素材后的购买转化效率。
发明内容
发明人认识到，由于推荐结果仅是用户最偏好的一个商品素材，因此导致推荐内容缺少变化，浏览性不强。
为此，本公开提供一种如何提升页面浏览性的方案。
依据本公开的一个或多个实施例的一个方面，提供一种素材展示的控制方法，包括：在接收到客户端发送的访问请求后，从所述访问请求中提取出所述客户端的用户标识；根据与所述用户标识对应的历史访问次数，从与所述用户标识相关联的推荐列表中提取出对应的商品素材，其中在所述推荐列表中，各商品素材按照用户偏好排序；将提取出的商品素材下发给所述客户端以进行呈现。
在一些实施例中，控制方法还包括，根据所述用户标识，判断所述访问请求是否为所述客户端发送的首个访问请求；在所述访问请求是所述客户端发送的首个访问请求的情况下，生成与所述用户标识相关联的推荐列表。在一些实施例中，还包括：判断所述访问请求与前次访问请求之间的时间间隔是否超过预定间隔门限；在所述时间间隔超过预定间隔门限的情况下，更新所述推荐列表；将所述历史访问次数归零。
在一些实施例中，从与所述用户标识相关联的推荐列表中提取出对应的商品素材包括：将所述历史访问次数加1以得到列表索引；根据所述列表索引从所述推荐列表中提取出对应的商品素材。
在一些实施例中，所述推荐列表的个数与所述客户端的页面窗口数相对应。
在一些实施例中，在从与所述用户标识相关联的推荐列表中提取出对应的商品素材后，还包括：判断在提取出的商品素材中是否存在相似素材，其中相似素材之间的相似度大于预定相似度门限；在存在相似素材的情况下，在任一推荐列表中，将当前提取出的商品素材的下一商品素材替换当前提取出的商品素材，以便在提取出的商品素材中不存在相似素材。
在一些实施例中，将所述历史访问次数更新，并将更新后的历史访问次数下发给所述客户端。
在一些实施例中，将所述历史访问次数更新后，还包括：判断更新后的历史访问次数是否小于预定次数门限；在更新后的历史访问次数不小于预定次数门限的情况下，将所述历史访问次数清零，并将清零后的历史访问次数下发给所述客户端。
依据本公开的一个或多个实施例的另一个方面，提供一种素材展示的控制装置，包括：接收模块，被配置为接收客户端发送的访问请求；信息提取模块，被配置为在接收模块接收到客户端发送的访问请求后，从所述访问请求中提取出所述客户端的用户标识；素材提取模块，被配置为根据与所述用户标识对应的历史访问次数，从与所述用户标识相关联的推荐列表中提取出对应的商品素材，其中在所述推荐列表中，各商品素材按照用户偏好排序；下发模块，被配置为将提取出的商品素材下发给所述客户端以进行呈现。
在一些实施例中，所述控制装置还包括：请求识别模块，被配置为根据所述用户标识，判断所述访问请求是否为所述客户端发送的首个访问请求；列表生成模块，被配置为在所述访问请求是所述客户端发送的首个访问请求的情况下，生成与所述用户标识相关联的推荐列表。
在一些实施例中，所述控制装置还包括：间隔识别模块，被配置为判断所述访问请求与前次访问请求之间的时间间隔是否超过预定间隔门限；列表更新模块，被配置为在所述时间间隔超过预定间隔门限的情况下，更新所述推荐列表，将所述历史访问次数归零。
在一些实施例中，素材提取模块被配置为将所述历史访问次数加1以得到列表索引，根据所述列表索引从所述推荐列表中提取出对应的商品素材。
在一些实施例中，所述推荐列表的个数与所述客户端的页面窗口数相对应。
在一些实施例中，所述控制装置还包括：相似素材识别模块，被配置为判断在提 取出的商品素材中是否存在相似素材，其中相似素材之间的相似度大于预定相似度门限；素材更新模块，被配置为在存在相似素材的情况下，在任一推荐列表中，将当前提取出的商品素材的下一商品素材替换当前提取出的商品素材，以便在提取出的商品素材中不存在相似素材。
在一些实施例中，所述控制装置还包括：次数更新模块，被配置为将所述历史访问次数更新，并指示下发模块将更新后的历史访问次数下发给所述客户端。
在一些实施例中，所述控制装置还包括：访问次数识别模块，被配置为在次数更新模块将所述历史访问次数更新后，判断更新后的历史访问次数是否小于预定次数门限，在更新后的历史访问次数不小于预定次数门限的情况下，将所述历史访问次数清零，并指示下发模块将清零后的历史访问次数下发给所述客户端。
依据本公开的一个或多个实施例的又一个方面，提供一种素材展示的控制装置，包括：存储器；以及耦接至所述存储器的处理器，所述处理器被配置为基于存储在所述存储器中的指令，执行如上述任一实施例涉及的素材展示的控制方法。
依据本公开的一个或多个实施例的又一个方面，提供一种素材展示的控制系统，包括：如上述任一实施例涉及的素材展示的控制装置；客户端，被配置为向素材展示控制装置发送访问请求，其中访问请求中包括用户标识，还被配置为接收素材展示控制装置下发的商品素材，以便在相应窗口进行呈现。
在一些实施例中，客户端还被配置为接收素材展示控制装置下发的历史访问次数信息，以作为当前的历史访问次数。
依据本公开的一个或多个实施例的又一个方面，提供一种计算机可读存储介质，所述计算机可读存储介质存储有计算机指令，所述指令被处理器执行时实现如上述任一实施例涉及的素材展示的控制方法。
本公开通过在与用户相关的推荐列表中，将各商品素材按照用户偏好进行排序，按照用户的历史访问次数从相应的推荐列表中提取出对应的商品素材以进行呈现。从而在将用户偏好的商品素材提供给用户的同时，还能保证页面的浏览性。
通过以下参照附图对本公开的示例性实施例的详细描述，本公开的其它特征及其优点将会变得清楚。
附图说明
为了更清楚地说明本公开实施例或现有技术中的技术方案，下面将对实施例或现 有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本公开的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1为示出根据本公开一些实施例的素材展示控制方法的示例性流程图；
图2为示出根据本公开另一些实施例的素材展示控制方法的示例性流程图；
图3为示出根据本公开又一些实施例的素材展示控制方法的示例性流程图；
图4为示出根据本公开又一些实施例的素材展示控制方法的示例性流程图；
图5为示出根据本公开又一些实施例的素材展示控制方法的示例性流程图；
图6为示出根据本公开一些实施例的素材展示控制装置的示例性框图；
图7为示出根据本公开另一些实施例的素材展示控制装置的示例性框图；
图8为示出根据本公开又一些实施例的素材展示控制装置的示例性框图；
图9为示出根据本公开又一些实施例的素材展示控制装置的示例性框图；
图10为示出根据本公开一些实施例的素材展示控制系统的示例性框图。
具体实施方式
下面将结合本公开实施例中的附图，对本公开实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本公开一部分实施例，而不是全部的实施例。以下对至少一个示例性实施例的描述实际上仅仅是说明性的，决不作为对本公开及其应用或使用的任何限制。基于本公开中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本公开保护的范围。
除非另外具体说明，否则在这些实施例中阐述的部件和步骤的相对布置、数字表达式和数值不限制本公开的范围。
同时，应当明白，为了便于描述，附图中所示出的各个部分的尺寸并不是按照实际的比例关系绘制的。
对于相关领域普通技术人员已知的技术、方法和设备可能不作详细讨论，但在适当情况下，所述技术、方法和设备应当被视为授权说明书的一部分。
在这里示出和讨论的所有示例中，任何具体值应被解释为仅仅是示例性的，而不是作为限制。因此，示例性实施例的其它示例可以具有不同的值。
应注意到：相似的标号和字母在下面的附图中表示类似项，因此，一旦某一项在一个附图中被定义，则在随后的附图中不需要对其进行进一步讨论。
图1为示出根据本公开一些实施例的素材展示控制方法的示例性流程图。在一些实施例中，本实施例的方法步骤可由素材展示控制装置执行。
在步骤101，在接收到客户端发送的访问请求后，从访问请求中提取出客户端的用户标识。
在步骤102，根据与用户标识对应的历史访问次数，从与用户标识相关联的推荐列表中提取出相应的商品素材。
在推荐列表中，各商品素材按照用户偏好从高到低的顺序排列。在一些实施例中，历史访问次数越小，相应商品素材的用户偏好程度越高。
在一些实施例中，与用户标识对应的历史访问次数存储在素材展示控制装置中。在另一些实施例中，该历史访问次数可存储在客户端。客户端在发送访问请求时，将历史访问次数携带在访问请求中。
在一些实施例中，可将历史访问次数加1以得到列表索引，根据列表索引从推荐列表中提取出对应的商品素材。
例如，若历史访问次数为0，则得到的列表索引为1，即将相应推荐列表中排在首位的商品素材推荐给用户。若历史访问次数为1，则得到的列表索引为2，即将相应推荐列表中排在第2位的商品素材推荐给用户。由此确保所推荐的商品素材是用户所感兴趣的，此外也能保证页面有一定变化，可浏览性强。
在一些实施例中，推荐列表的个数与客户端的页面窗口数相对应。即客户端页面上的每个窗口都有一个相对应的推荐列表。例如，客户端的页面上有三个窗口，则每一个窗口都会有相应的推荐列表。用户在刷新客户端页面时，客户端页面上的每个窗口分别呈现从相应的推荐列表中所提取出的商品素材。
在步骤103，将提取出的商品素材下发给客户端以进行呈现。
基于本公开上述实施例提供的素材展示控制方法，通过在与用户相关的推荐列表中，将各商品素材按照用户偏好从高到低的顺序排列，进而按照用户的历史访问次数从相应的推荐列表中依次提取出商品素材，从而在将用户偏好的商品素材提供给用户，还能保证页面的浏览性。
图2为示出根据本公开另一些实施例的素材展示控制方法的示例性流程图。在一些实施例中，本实施例的方法步骤可由素材展示控制装置执行。
在步骤201，在接收到客户端发送的访问请求后，从访问请求中提取出客户端的用户标识和历史访问次数信息。
在步骤202，根据与用户标识相对应的历史访问次数，从与用户标识相关联的推荐列表中提取出相应的商品素材。
在步骤203，将提取出的商品素材下发给客户端以进行呈现。
在步骤204，将历史访问次数更新，并将更新后的历史访问次数下发给客户端。
例如，当用户首次访问时，历史访问次数为0，在提取出相应推荐列表中排在第1位的商品素材后，将历史访问数据更新，即0+1＝1，进而将更新后的历史访问次数返回给客户端，以便客户端在下一次访问时利用该更新后的历史访问次数获取相应推荐列表中排在第2位的商品素材。
需要说明的是，若用户访问次数过多，排名靠后的商品素材并不利于购买转化，因此可对历史访问次数强制归零。以便用户在下次访问时将相应推荐列表中排在第1位的商品素材下发给用户。
图3为示出根据本公开又一些实施例的素材展示控制方法的示例性流程图。在一些实施例中，本实施例的方法步骤可由素材展示控制装置执行。
在步骤301，根据用户的访问历史，将历史访问次数更新。
在步骤302，判断更新后的历史访问次数是否小于预定次数门限。若更新后的历史访问次数小于预定次数门限，则执行步骤303；若更新后的历史访问次数不小于预定次数门限，则执行步骤304。
在步骤303，将更新后的历史访问次数下发给客户端。
在步骤304，将历史访问次数清零，并将清零后的历史访问次数下发给客户端。
例如，若更新后的历史访问次数已达到100，则在用户下次访问时会获得推荐列表中的第101位商品素材。由于用户对排在第101位的商品素材的关注度会比较小，因此呈现排在第101位的商品素材并不利于购买转化。为此将历史访问次数强制清零，以便用户下次访问时获得推荐列表中排在第1位的商品素材，由此可确保将用户偏好的商品素材提供给用户。
图4为示出根据本公开又一些实施例的素材展示控制方法的示例性流程图。在一些实施例中，本实施例的方法步骤可由素材展示控制装置执行。
在步骤401，在接收到客户端发送的访问请求后，从访问请求中提取出客户端的用户标识和历史访问次数信息。
在步骤402，根据用户标识，判断访问请求是否为客户端发送的首个访问请求。若访问请求是客户端发送的首个访问请求，则执行步骤403；若访问请求不是客户端 发送的首个访问请求，则执行步骤404。
在步骤403，生成与用户标识相关联的推荐列表。
在步骤404，根据历史访问次数，从与用户标识相关联的推荐列表中提取出相应的商品素材。
在步骤405，将提取出的商品素材下发给客户端以进行呈现。
在步骤406，将历史访问次数更新，并将更新后的历史访问次数下发给客户端。
这里需要说明的是，若用户相邻两次访问之间的间隔过长，很可能个性化排序的结果已经发生变化，此时应当对推荐列表进行更新，以便提供更精准的商品素材推荐。
图5为示出根据本公开又一些实施例的素材展示控制方法的示例性流程图。在一些实施例中，在上述步骤402判断访问请求不是客户端发送的首个访问请求后，还进一步执行以下步骤。
在步骤501，统计当前访问请求与前次访问请求之间的时间间隔。
在步骤502，判断时间间隔是否超过预定间隔门限。若时间间隔超过预定间隔门限，则执行步骤503；若时间间隔未超过预定间隔门限，则执行步骤505。
在步骤503，更新与用户标识相关联的推荐列表。
在步骤504，将历史访问次数归零。
在步骤505，根据历史访问次数，从与用户标识相关联的推荐列表中提取出相应的商品素材。
例如，若时间间隔小于10分钟，仍采用原有的推荐列表。若时间间隔达到或超过10分钟，用户的推荐列表可能已发生变化，因此需要更新推荐列表，并将历史访问次数归零，以便能访问重新生成的推荐列表中排在第1位的商品素材。
在一些实施例中，推荐列表的个数与页面窗口的个数相对应。例如，页面上有三个窗口，则相应的生成三个不同的推荐列表A、B和C。例如用户首次访问时，可从三个推荐列表A、B和C中分别提取出排在第1位的素材a1、b1和c1。并将素材a1、b1和c1下发给客户端以进行呈现。
在这个过程中，若a1和b1的素材较为相似(根据商品品类、商品图案等进行判断)，这就会造成资源浪费，降低购买转化的效率。为此，可在列表B中，用素材b1之后的素材b2来替代b1，进而将素材a1、b2和c1下发给客户端以进行呈现。由此尽可能地给用户提供不同的素材，以提高购买转化效率。
图6为示出根据本公开一些实施例的素材展示控制装置的示例性框图。如图6所 示，该素材展示控制装置包括接收模块61、信息提取模块62、素材提取模块63和下发模块64。
接收模块61用于接收客户端发送的访问请求。
信息提取模块62用于在接收模块61接收到客户端发送的访问请求后，从访问请求中提取出客户端的用户标识。
素材提取模块63用于根据与用户标识对应的历史访问次数，从与用户标识相关联的推荐列表中提取出相应的商品素材。在推荐列表中，各商品素材按照用户偏好从高到低的顺序排列。
在一些实施例中，与用户标识对应的历史访问次数存储在素材展示控制装置中。在另一些实施例中，该历史访问次数可存储在客户端。客户端在发送访问请求时，将历史访问次数携带在访问请求中。
在一些实施例中，素材提取模块63用于将历史访问次数加1以得到列表索引，根据列表索引从推荐列表中提取出对应的商品素材。
在一些实施例中，推荐列表的个数与客户端的页面窗口数相对应。
下发模块64用于将提取出的商品素材下发给客户端以进行呈现。
基于本公开上述实施例提供的素材展示控制装置，通过在与用户相关的推荐列表中，将各商品素材按照用户偏好从高到低的顺序排列，进而按照用户的历史访问次数从相应的推荐列表中依次提取出商品素材，从而在保证页面浏览性强的同时，确保将用户偏好的商品素材提供给用户。
图7为示出根据本公开另一些实施例的素材展示控制装置的示例性框图。图7与图6的不同之处在于，在图7所示实施例中，素材展示控制装置还包括次数更新模块65。
次数更新模块65用于将历史访问次数更新，并指示下发模块64将更新后的历史访问次数下发给客户端。
在一些实施例中，在图7所示实施例中，还包括访问次数识别模块66，用于在次数更新模块65将历史访问次数更新后，判断更新后的历史访问次数是否小于预定次数门限；若更新后的历史访问次数小于预定次数门限，则指示下发模块64执行将更新后的历史访问次数下发给客户端的操作。
在一些实施例中，访问次数识别模块66还用于在更新后的历史访问次数不小于预定次数门限的情况下，将历史访问次数清零，并指示下发模块64将清零后的历史 访问次数下发给客户端。
通过将历史访问次数强制清零，可避免将用户偏好程度较低的素材提供给用户。
图8为示出根据本公开又一些实施例的素材展示控制装置的示例性框图。图8与图7的不同之处在于，在图8所示实施例中，素材展示控制装置还包括请求识别模块67和列表生成模块68。
请求识别模块67用于在信息提取模块62从访问请求中提取出客户端的用户标识后，根据用户标识，判断访问请求是否为客户端发送的首个访问请求。
列表生成模块68用于在访问请求是客户端发送的首个访问请求的情况下，生成与用户标识相关联的推荐列表；然后指示素材提取模块63执行根据历史访问次数，从与用户标识相关联的个性化推荐列表中提取出相应的商品素材的操作。
在一些实施例中，请求识别模块67还用于在访问请求不是客户端发送的首个访问请求的情况下，指示素材提取模块63执行根据历史访问次数，从与用户标识相关联的推荐列表中提取出相应的商品素材的操作。
在一些实施例中，如图8所示，素材展示控制装置还进一步包括间隔识别模块69和列表更新模块610。
间隔识别模块69用于在访问请求不是客户端发送的首个访问请求的情况下，进一步判断访问请求与前次访问请求之间的时间间隔是否超过预定间隔门限；若时间间隔未超过预定间隔门限，则指示素材提取模块63执行根据历史访问次数，从与用户标识相关联的推荐列表中提取出相应的商品素材的操作。
列表更新模块610用于在时间间隔超过预定间隔门限的情况下，重新生成与用户标识相关联的推荐列表，将历史访问次数归零，然后指示素材提取模块63执行根据历史访问次数，从与用户标识相关联的推荐列表中提取出相应的商品素材的操作。
在一些实施例中，如图8所示，素材展示控制装置还进一步包括相似素材识别模块611和素材更新模块612。
相似素材识别模块611用于判断在提取出的商品素材中是否存在相似素材，其中相似素材之间的相似度大于预定相似度门限；若不存在相似素材，则指示下发模块64执行将提取出的商品素材下发给客户端的操作。
素材更新模块612用于在存在相似素材的情况下，在相似素材中指定素材所对应的推荐列表中，提取指定素材的下一商品素材以替换指定素材，以便在提取出的商品素材中不存在相似素材；然后指示下发模块64执行将提取出的商品素材下发给客户 端的操作。
图9为示出根据本公开又一些实施例的素材展示控制装置的示例性框图。如图9所示，素材展示控制装置包括存储器901和处理器902。其中：
存储器901用于存储指令，处理器902耦合到存储器901，处理器902被配置为基于存储器存储的指令执行实现如图1-图5中任一实施例涉及的方法。
如图9所示，素材展示控制装置还包括通信接口903，用于与其它设备进行信息交互。同时，该装置还包括总线904，处理器902、通信接口903、以及存储器901通过总线904完成相互间的通信。
存储器901可以包含高速RAM存储器，也可还包括非易失性存储器(non-volatile memory)，例如至少一个磁盘存储器。存储器901也可以是存储器阵列。存储器901还可能被分块，并且块可按一定的规则组合成虚拟卷。
此外，处理器902可以是一个中央处理器CPU，或者可以是专用集成电路ASIC(Application Specific Integrated Circuit)，或者是被配置成实施本公开实施例的一个或多个集成电路。
图10为示出根据本公开一些实施例的素材展示控制系统的示例性框图。如图10所示，该素材展示控制系统包括控制装置1001和客户端1002。控制装置1001为图6-图9中任一实施例涉及的素材展示控制装置。
客户端1002用于向素材展示控制装置1001发送访问请求，其中访问请求中包括用户标识，还用于接收素材展示控制装置下发的商品素材，以便在相应窗口进行呈现。
在一些实施例中，客户端1002发送的访问请求中还携带有相应的历史访问次数信息。
在一些实施例中，客户端1002还用于接收素材展示控制装置1001下发的历史访问次数信息，以作为当前的历史访问次数。
例如，在客户端首次发送访问请求时，历史访问次数为0。当用户刷新页面时，客户端就会发送访问请求，以便获取相应的个性化商品素材。
在一些实施例中，在上述实施例所描述的功能单元模块可以实现为用于执行本公开所描述功能的通用处理器、可编程逻辑控制器(Programmable Logic Controller，简称：PLC)、数字信号处理器(Digital Signal Processor，简称：DSP)、专用集成电路(Application Specific Integrated Circuit，简称：ASIC)、现场可编程门阵列(Field-Programmable Gate Array，简称：FPGA)或者其他可编程逻辑器件、分立 门或者晶体管逻辑器件、分立硬件组件或者其任意适当组合。
本公开还提供一种计算机可读存储介质，其中计算机可读存储介质存储有计算机指令，指令被处理器执行时实现图1-图5中任一实施例涉及的素材展示控制方法。本领域内的技术人员应明白，本公开的实施例可提供为方法、装置、或计算机程序产品。因此，本公开可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本公开可采用在一个或多个其中包含有计算机可用程序代码的计算机可用非瞬时性存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
通过实施本公开，可以得到以下有益效果中的至少一项：
1)按照用户访问次数下发不同的素材，能够将最能满足用户偏好的素材尽早提供给用户，以提高购买转化效率。
2)有效避免同一页面不同窗口之间的素材重复问题。
通过测试，本公开可将使用素材的窗口的流量转化率提升50％以上。
本领域内的技术人员应明白，本公开的实施例可提供为方法、系统、或计算机程序产品。因此，本公开可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本公开可采用在一个或多个其中包含有计算机可用程序代码的计算机可用非瞬时性存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本公开是参照根据本公开实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计 算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
本公开的描述是为了示例和描述起见而给出的，而并不是无遗漏的或者将本公开限于所公开的形式。很多修改和变化对于本领域的普通技术人员而言是显然的。选择和描述实施例是为了更好说明本公开的原理和实际应用，并且使本领域的普通技术人员能够理解本公开从而设计适于特定用途的带有各种修改的各种实施例。

Claims (20)

  1. 一种素材展示的控制方法，包括：
    在接收到客户端发送的访问请求后，从所述访问请求中提取出所述客户端的用户标识；
    根据与所述用户标识对应的历史访问次数，从与所述用户标识相关联的推荐列表中提取出对应的商品素材，其中在所述推荐列表中，各商品素材按照用户偏好排序；
    将提取出的商品素材下发给所述客户端以进行呈现。
  2. 根据权利要求1所述的控制方法，还包括，
    根据所述用户标识，判断所述访问请求是否为所述客户端发送的首个访问请求；
    在所述访问请求是所述客户端发送的首个访问请求的情况下，生成与所述用户标识相关联的推荐列表。
  3. 根据权利要求2所述的控制方法，还包括：
    判断所述访问请求与前次访问请求之间的时间间隔是否超过预定间隔门限；
    在所述时间间隔超过预定间隔门限的情况下，更新所述推荐列表；
    将所述历史访问次数归零。
  4. 根据权利要求1所述的控制方法，从与所述用户标识相关联的推荐列表中提取出对应的商品素材包括：
    将所述历史访问次数加1以得到列表索引；
    根据所述列表索引从所述推荐列表中提取出对应的商品素材。
  5. 根据权利要求4所述的控制方法，其中，
    所述推荐列表的个数与所述客户端的页面窗口数相对应。
  6. 根据权利要求5所述的控制方法，在从与所述用户标识相关联的推荐列表中提取出对应的商品素材后，还包括：
    判断在提取出的商品素材中是否存在相似素材，其中相似素材之间的相似度大于 预定相似度门限；
    在存在相似素材的情况下，在任一推荐列表中，将当前提取出的商品素材的下一商品素材替换当前提取出的商品素材，以便在提取出的商品素材中不存在相似素材。
  7. 根据权利要求1-6中任一项所述的控制方法，还包括：
    将所述历史访问次数更新，并将更新后的历史访问次数下发给所述客户端。
  8. 根据权利要求7所述的控制方法，将所述历史访问次数更新后，还包括：
    判断更新后的历史访问次数是否小于预定次数门限；
    在更新后的历史访问次数不小于预定次数门限的情况下，将所述历史访问次数清零，并将清零后的历史访问次数下发给所述客户端。
  9. 一种素材展示的控制装置，包括：
    接收模块，被配置为接收客户端发送的访问请求；
    信息提取模块，被配置为在接收模块接收到客户端发送的访问请求后，从所述访问请求中提取出所述客户端的用户标识；
    素材提取模块，被配置为根据与所述用户标识对应的历史访问次数，从与所述用户标识相关联的推荐列表中提取出对应的商品素材，其中在所述推荐列表中，各商品素材按照用户偏好排序；
    下发模块，被配置为将提取出的商品素材下发给所述客户端以进行呈现。
  10. 根据权利要求9所述的控制装置，所述控制装置还包括：
    请求识别模块，被配置为根据所述用户标识，判断所述访问请求是否为所述客户端发送的首个访问请求；
    列表生成模块，被配置为在所述访问请求是所述客户端发送的首个访问请求的情况下，生成与所述用户标识相关联的推荐列表。
  11. 根据权利要求10所述的控制装置，所述控制装置还包括：
    间隔识别模块，被配置为判断所述访问请求与前次访问请求之间的时间间隔是否超过预定间隔门限；
    列表更新模块，被配置为在所述时间间隔超过预定间隔门限的情况下，更新所述推荐列表，将所述历史访问次数归零。
  12. 根据权利要求9所述的控制装置，其中，
    素材提取模块被配置为将所述历史访问次数加1以得到列表索引，根据所述列表索引从所述推荐列表中提取出对应的商品素材。
  13. 根据权利要求12所述的控制装置，其中，
    所述推荐列表的个数与所述客户端的页面窗口数相对应。
  14. 根据权利要求13所述的控制装置，所述控制装置还包括：
    相似素材识别模块，被配置为判断在提取出的商品素材中是否存在相似素材，其中相似素材之间的相似度大于预定相似度门限；
    素材更新模块，被配置为在存在相似素材的情况下，在任一推荐列表中，将当前提取出的商品素材的下一商品素材替换当前提取出的商品素材，以便在提取出的商品素材中不存在相似素材。
  15. 根据权利要求9-14中任一项所述的控制装置，所述控制装置还包括：
    次数更新模块，被配置为将所述历史访问次数更新，并指示下发模块将更新后的历史访问次数下发给所述客户端。
  16. 根据权利要求15所述的控制装置，所述控制装置还包括：
    访问次数识别模块，被配置为在次数更新模块将所述历史访问次数更新后，判断更新后的历史访问次数是否小于预定次数门限，在更新后的历史访问次数不小于预定次数门限的情况下，将所述历史访问次数清零，并指示下发模块将清零后的历史访问次数下发给所述客户端。
  17. 一种素材展示的控制装置，包括：
    存储器；以及
    耦接至所述存储器的处理器，所述处理器被配置为基于存储在所述存储器中的指 令，执行如权利要求1至8中任一项所述的素材展示的控制方法。
  18. 一种素材展示的控制系统，包括：
    如权利要求9-17中任一项所述的素材展示的控制装置；
    客户端，被配置为向素材展示控制装置发送访问请求，其中访问请求中包括用户标识，还被配置为接收素材展示控制装置下发的商品素材，以便在相应窗口进行呈现。
  19. 根据权利要求18所述的控制系统，其中，
    客户端还被配置为接收素材展示控制装置下发的历史访问次数信息，以作为当前的历史访问次数。
  20. 一种计算机可读存储介质，所述计算机可读存储介质存储有计算机指令，所述指令被处理器执行时实现如权利要求1至8中任一项所述的素材展示的控制方法。
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