WO2018079736A1 - Appareil de traitement d'informations, système de traitement d'informations, procédé de traitement d'informations et programme - Google Patents

Appareil de traitement d'informations, système de traitement d'informations, procédé de traitement d'informations et programme Download PDF

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Publication number
WO2018079736A1
WO2018079736A1 PCT/JP2017/038979 JP2017038979W WO2018079736A1 WO 2018079736 A1 WO2018079736 A1 WO 2018079736A1 JP 2017038979 W JP2017038979 W JP 2017038979W WO 2018079736 A1 WO2018079736 A1 WO 2018079736A1
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Prior art keywords
product
information
information processing
posted
server
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PCT/JP2017/038979
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English (en)
Japanese (ja)
Inventor
ヤクブ シュルーサルチック
ルーベン ヴォスズィドロ
トマス シミロビチュ
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株式会社iine Card Japan
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Publication of WO2018079736A1 publication Critical patent/WO2018079736A1/fr

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions

Definitions

  • the present invention relates to an information processing apparatus, an information processing system, an information processing method, and a program.
  • the means for providing and purchasing merchandise diversify in this way, consumers can obtain information about the merchandise from various information sources and purchase the merchandise by various means.
  • a medium such as the Internet or a magazine
  • the consumer identifies the product provided at the actual store or online shop and the product obtained through the medium. It may be difficult to do. For example, even if product information is obtained from a magazine, it may be difficult to determine whether or not the product provided at the actual store is the same product as the product published in the magazine.
  • an object of the present invention made in view of the above problems is to provide an information processing apparatus, an information processing system, an information processing method, and a program capable of improving convenience.
  • an information processing apparatus includes: A control unit that integrates information related to products posted on the medium based on information posted on the media related to products posted on the medium and detailed information related to products acquired from a plurality of information sources; .
  • the plurality of information sources may be other information processing apparatuses different from the information processing apparatus.
  • an information processing system includes: A first information processing device and a second information processing device;
  • the first information processing apparatus is information that is posted on the medium related to a product posted on a medium, and is information that is posted on the medium acquired from the second information processing apparatus and detailed information about the product And integrating information related to the product, and transmitting the information related to the integrated product to the second information processing apparatus,
  • the second information processing apparatus constructs a database by associating information on the product with information on a store where the product is sold based on the information on the product acquired from the first information processing apparatus.
  • the second information processing apparatus may acquire detailed information regarding the product from another information processing apparatus different from the second information processing apparatus.
  • An information processing method includes: An information processing method executed by an information processing system, Associating information related to the product related to the product posted on the medium with detailed information related to the product and integrating information related to the product; Associating information about the product with information about a store where the product is sold, and constructing a database; including.
  • a program is In an information processing system including an information processing device, Associating information related to the product related to the product posted on the medium with detailed information related to the product and integrating information related to the product; Associating information about the product with information about a store where the product is sold, and constructing a database; Is executed.
  • FIG. 1 It is a functional block diagram which shows an example of schematic structure of the information processing system which concerns on one Embodiment of this invention. It is a sequence diagram which shows an example of the information processing in the information processing system of FIG. It is a figure which shows an example of publication product data typically. It is a figure which shows an example of detailed information typically. It is a figure explaining an example of the production
  • FIG. 1 is a functional block diagram showing an example of a schematic configuration of an information processing system 1 according to an embodiment of the present invention.
  • the information processing system 1 includes a management server 10, a product provider server 20a, a product provider server 20b, and an integrated server 30.
  • the product provider server 20a and the product provider server 20b are not distinguished from each other, they are collectively referred to as the product provider server 20.
  • two product provider servers 20 are shown, but the number of product provider servers 20 is not limited to two.
  • the information processing system 1 may include, for example, one or more product provider servers 20.
  • the information processing system 1 builds a database related to product provision.
  • the database constructed by the information processing system 1 is used for searching for detailed product information by a consumer (user).
  • the management server 10 executes the process for searching for detailed product information.
  • the user installs, for example, a dedicated application for acquiring detailed product information in a terminal device owned by the user in advance.
  • the terminal device is, for example, a mobile phone or a tablet terminal.
  • a user acquires information about a product via a predetermined medium.
  • the predetermined medium is a magazine such as a fashion magazine.
  • fashion magazines clothing, decorations, footwear, etc. are listed as products.
  • a fashion magazine for example, a product is published in a state worn by a model, or only individual products are posted.
  • the fashion magazine may include a model wearing the product and a photograph of the product itself worn by the model in a predetermined layout.
  • the image data of the product is transferred from the terminal device to the management server 10 using a dedicated application installed on the terminal device.
  • the product image data may be any image data that can identify the product.
  • the product image data may be, for example, an image of a predetermined page of a magazine taken using a photographing unit such as a camera provided in the terminal device.
  • the management server 10 When the management server 10 receives the image data of the product, the management server 10 searches the detailed information of the product corresponding to the received image data by referring to the database constructed by the information processing system 1 based on the image data. For example, the management server 10 compares the acquired image data with the image data stored in the management server 10 and searches for a product by specifying a product corresponding to the received image data. The management server 10 transmits the detailed information of the product extracted as a search result to the user's terminal device. The terminal device displays detailed information on the product on a display unit such as a display. The user can know the detailed information of the product by browsing the detailed information displayed on the display unit.
  • the detailed information of the product may include information on the property of the product, such as a provider name, product name, product identification information, color, size, and price.
  • the provider name may be, for example, a manufacturer name, for example, a brand name.
  • the product name is the name of the product.
  • the product identification information is information that can uniquely specify a product, and is represented by a combination of alphanumeric characters, for example.
  • the product identification information may be, for example, SKU (Stock Keeping Unit) or GTIN (Global Trade Item Number).
  • the detailed information on the product may include a URL (Uniform Resource Locator) on the Internet where the product is posted.
  • the URL is, for example, a URL for browsing information related to a product posted on the Internet by a provider of the product.
  • the detailed information on the product may include information on a means by which the user can purchase the product.
  • the information regarding the means for purchasing the product includes, for example, the store name, address, and map of the actual store that sells the product, and the URL of the online shop where the product can be purchased.
  • the user can know the means for purchasing the product by browsing the information related to the provision of the product.
  • the management server 10, the product provider server 20, and the integration server 30 are each configured by an information processing device such as a computer.
  • the management server 10, the product provider server 20, and the integration server 30 can be configured by any information processing apparatus that can execute the functions described below.
  • the management server 10 is communicably connected to the integrated server 30 via a network such as an Internet line, a WAN (Wide Area Network), or a LAN (Local Area Network).
  • each product provider server 20 is connected to the integrated server 30 via a network similar to that described above so as to be able to communicate with each other.
  • the management server 10 stores, for example, a database constructed by the information processing system 1 and provides a service by the dedicated application described above.
  • the management server 10 is operated and managed by, for example, a service provider that provides a service using the above-described dedicated application.
  • the management server 10 includes a communication unit 11, a storage unit 12, and a control unit 13.
  • the communication unit 11 transmits and receives information (data) to and from the integrated server 30 while being connected to the network.
  • the communication unit 11 may transmit / receive information to / from a terminal device owned by the user while connected to the network.
  • the storage unit 12 has various memory devices, and stores various types of information, for example, data necessary for the control of the control unit 13 according to applications.
  • the storage unit 12 also includes a device such as a RAM (Random Access Memory) that functions as a work memory.
  • RAM Random Access Memory
  • An example of data stored in the storage unit 12 will be described in the description of the database construction process in the information processing system 1 described later.
  • the control unit 13 is a processor that controls and manages the entire management server 10 including each functional block of the management server 10.
  • the control unit 13 includes a processor such as a CPU (Central Processing Unit) that executes a program that defines a control procedure, and the program is stored in, for example, the storage unit 12 or an external storage medium. Details of processing executed by the control unit 13 in constructing the database will be described later.
  • a processor such as a CPU (Central Processing Unit) that executes a program that defines a control procedure, and the program is stored in, for example, the storage unit 12 or an external storage medium. Details of processing executed by the control unit 13 in constructing the database will be described later.
  • CPU Central Processing Unit
  • the product provider server 20 is operated and managed by, for example, a provider that provides products.
  • the merchandise provider servers 20a and 20b are operated and managed by different providers (for example, provider A and provider B).
  • the product provider server 20 stores, for example, detailed information on products provided by the provider. Since the configurations and functions of the product provider servers 20a and 20b are the same, the configuration and functions of the product provider server 20 will be described here.
  • the product provider server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.
  • the communication unit 21 transmits and receives information (data) to and from the integrated server 30 while being connected to the network.
  • the storage unit 22 has various memory devices, and stores various types of information, for example, data necessary for control of the control unit 23, depending on the application.
  • the storage unit 22 also includes a device such as a RAM that functions as a work memory.
  • the storage unit 22 stores detailed information on products provided by the provider. That is, detailed information on the products provided by the provider A and the provider B are stored in the product provider servers 20a and 20b, respectively. Since each product provider server 20a and 20b stores detailed product information in a format constructed by provider A and provider B, for example, the product details stored by each product provider server 20a and 20b are stored. The format of information may vary.
  • storage part 22 memorize
  • the information regarding the availability of the product is information indicating whether or not the user can purchase the product, for example, the stock status of the product.
  • the stock status may include, for example, the presence / absence of stock in each store and the number of stocks.
  • the information stored in the storage unit 22 is updated regularly or irregularly, for example, by a product provider.
  • the information stored in the storage unit 22 is updated by the product provider when information about the product (for example, price) changes. Further, the information stored in the storage unit 22 is updated when information on the new product is added when the product provider starts selling the new product.
  • the control unit 23 is a processor that controls and manages the entire product provider server 20 including each functional block of the product provider server 20.
  • the control unit 23 includes a processor such as a CPU that executes a program that defines a control procedure, and the program is stored in, for example, the storage unit 22 or an external storage medium.
  • the control unit 23 transmits the detailed product information stored in the storage unit 22 from the communication unit 21 to the integrated server 30. Details of processing executed by the control unit 23 will be described later.
  • the integration server 30 refers to the detailed information of the product acquired from the product provider server 20 based on the request acquired from the management server 10 and generates a product data file. Details of the product data file will be described later.
  • the integrated server 30 includes a communication unit 31, a storage unit 32, and a control unit 33.
  • the communication unit 31 transmits and receives information (data) between the management server 10 and the merchandise provider server 20 while being connected to the network.
  • the storage unit 32 has various memory devices, and stores various types of information, for example, data necessary for control of the control unit 33, depending on the application.
  • the storage unit 32 also includes a device such as a RAM that functions as a work memory.
  • storage part 32 memorize
  • the control unit 33 is a processor that controls and manages the entire integrated server 30 including each functional block of the integrated server 30.
  • the control unit 33 includes a processor such as a CPU that executes a program that defines a control procedure, and the program is stored in, for example, the storage unit 32 or an external storage medium.
  • the control unit 33 In response to the request received from the management server 10, the control unit 33 generates a product data file by integrating (associating) information related to the product. Details of processing executed by the control unit 33 will be described later.
  • FIG. 2 is a sequence diagram illustrating an example of information processing in the information processing system 1.
  • the management server 10 accepts input of information published in a magazine regarding a product published in a magazine (medium) (step S101).
  • the information related to the product published in the magazine is also referred to as “published product data” in the present specification.
  • the posted product data can be registered, for example, based on information acquired by a service provider that operates and manages the management server 10 from an issuer that issues a magazine.
  • the posted product data may be input to the management server 10 by an issuer that issues a magazine, for example. For example, when a service provider that operates and manages the management server 10 grants access rights to each issuer and permits the writing of information to the management server 10, the authorized issuer
  • the product data can be entered in.
  • Publish product data may be provided in any file format.
  • the posted product data may be transmitted in an arbitrary file format such as a CSV (Comma-Separated Value) file, an XML (Extensible Markup Language) file, or a TXT (text) file.
  • CSV Common-Separated Value
  • XML Extensible Markup Language
  • TXT text
  • the management server 10 stores the posted product data input in step S101 in the storage unit 12 (step S102).
  • the published product data may be automatically stored in the storage unit 12 by the management server 10 based on data on information related to products published in the magazine obtained from the issuer that issues the magazine.
  • the management server 10 may store, for example, published product data for each magazine issued.
  • FIG. 3 is a diagram schematically illustrating an example of posted product data.
  • the publication product data includes, for example, magazine identification information, magazine name (magazine name), magazine publication date, and publication information of individual products.
  • the identification information of the magazine is information that can uniquely identify the magazine, and is represented by a combination of alphanumeric characters, for example.
  • the magazine name is, for example, a magazine title.
  • the publication date is the date on which the magazine is published.
  • Publish information for individual products is information on products and published in magazines.
  • the posted information may include, for example, a page number, a page image, a product name, product identification information, and a provider name.
  • the page number is the number of the page on which the product is published in the magazine.
  • the page image is an image printed on each page number.
  • the information on the individual product may include information other than the information described above.
  • the information on the individual product may include information such as the size and color of the product.
  • the management server 10 accepts input of product handling data (step S103).
  • the product handling data is information in which a real store is associated with a provider of products handled in the real store. That is, the product handling data is data relating to the provider of the product sold at the store.
  • the product handling data is input based on, for example, information acquired from each actual store or each product provider by the service provider. For example, the product handling data may be written by giving an access right to a predetermined user, as in the above-described posted product data.
  • the management server 10 stores the product handling data input in step S103 (step S104).
  • the merchandise provider server 20a transmits the detailed product information to the integrated server 30 (step S105). That is, the merchandise provider server 20 a transmits the detailed information of the merchandise provided by the provider A, which is stored in the storage unit 22 by the merchandise provider A in advance, to the integrated server 30.
  • the integrated server 30 When the integrated server 30 acquires the detailed information transmitted by the product provider server 20a, the integrated server 30 stores the acquired detailed information in the storage unit 32 (step S106).
  • the product provider server 20b transmits detailed product information to the integrated server 30 (step S107). That is, the merchandise provider server 20b transmits the detailed information of the merchandise provided by the provider B, which is stored in advance in the storage unit 22 by the merchandise provider B, to the integrated server 30.
  • the integrated server 30 When the integrated server 30 acquires the detailed information transmitted by the product provider server 20b, the integrated server 30 stores the acquired detailed information in the storage unit 32 (step S108).
  • the transmission of detailed information in steps S105 and S107 may be executed by a predetermined protocol such as FTP (File Transfer Protocol).
  • FTP File Transfer Protocol
  • the merchandise provider servers 20a and 20b may perform transmission of detailed information shown in steps S105 and S107, respectively, periodically or irregularly.
  • the merchandise provider server 20 may execute transmission of detailed information once a day or once every several days.
  • the merchandise provider server 20 may execute transmission of detailed information every time information stored in the storage unit 22 of the merchandise provider server 20 is updated.
  • the merchandise provider server 20 may execute transmission of detailed information based on a predetermined operation by a provider who operates and manages the merchandise provider server 20.
  • the merchandise provider server 20 may execute transmission of detailed information in response to receiving a signal requesting transmission of detailed information from the integrated server 30, for example.
  • the integration server 30 acquires detailed product information from other product provider servers 20 included in the information processing system 1. In this way, the integrated server 30 can also acquire information from other product provider servers 20 included in the information processing system 1.
  • the integration server 30 preferably acquires detailed information from all the product provider servers 20 included in the information processing system 1.
  • FIG. 4 is a diagram schematically illustrating an example of detailed information transmitted from the merchandise provider server 20 to the integration server 30.
  • the detailed information includes, for example, product identification information, product name, product description, link information, product image, and the like.
  • the product description is a description related to the content of the product, and may include, for example, a color, a size, a material (raw material), a feature, a price, and the like.
  • the link information is, for example, a URL on the Internet where a product is posted.
  • the link information may include the URL of an online shop where the product can be purchased.
  • the product image is an image related to the product.
  • the detailed information may include a plurality of product images.
  • the plurality of product images may be, for example, images obtained by capturing products from multiple directions, images obtained by enlarging specific portions of the products, and the like. Further, the detailed information may include other arbitrary information related to the product. It is preferable that the detailed information transmitted from the product provider server 20 to the integrated server 30 includes all information related to the product.
  • the management server 10 transmits a product data file transmission request to the integration server 30 (step S109).
  • the product data file transmission request is a signal for requesting transmission of a product data file.
  • the management server 10 may transmit the product data file transmission request regularly or irregularly.
  • the management server 10 may transmit a product data file transmission request based on, for example, a predetermined input operation by a service provider that operates and manages the management server 10.
  • the product data file transmission request includes the posted product data.
  • the integration server 30 generates a product data file in response to receiving the product data file transmission request. Specifically, the integrated server 30 associates the product included in the posted product data with the detailed information based on the product identification information included in the product data file transmission request (step S110). That is, the integrated server 30 compares the product identification information included in the acquired posted product data with the product identification information included in the detailed information stored in the storage unit 32, the product included in the posted product data, and the product Correlate with detailed information.
  • the integration server 30 arranges the product information for each product in a unified format for each product associated in step S108 (step S111). Thereby, the integrated server 30 generates a product data file.
  • FIG. 5 is a diagram illustrating an example of generation of a product data file.
  • the product related to the product data feed and the product related to the posted product data are associated with each other based on product specifying information such as product identification information.
  • product specifying information such as product identification information.
  • Each information in the product data feed and the posted product data is integrated as a product data file.
  • a product data file is generated for each product. When the same product is published in a plurality of magazines, magazine names and magazine identification information relating to the plurality of magazines are included in one product data file.
  • the format of the file generated as the product data file is predetermined. Therefore, the integrated server 30 specifies detailed information and items in the posted product data corresponding to each item related to the product data file, and stores the contents described in the items specified in the detailed information and the posted product data in the product data file. By recording (corresponding) as each item, a product data file in a unified format is generated.
  • each product received by the integration server 30 from the management server 10 is arranged in a unified format called a product data file.
  • a product data file In particular, detailed information acquired from different product provider servers 20 may be created in different formats, but such format differences can be unified.
  • by generating the product data file for example, products published in a plurality of magazines are integrated as a single product data file format. As a result, information for each product can be managed centrally.
  • the integrated server 30 may store the generated product data file in the storage unit 32.
  • the integration server 30 transmits the generated product data file to the management server 10 (step S112).
  • the management server 10 stores the product data file acquired from the integrated server 30 in the storage unit 12 (step S113).
  • the management server 10 associates the product data file with the product handling data (step S114). Specifically, the management server 10 provides the product provider included in the product data file by associating the provider name of the product included in the product data file with the provider name included in the product handling data. Corresponding to the actual store that sells (handles) the products to be sold. In this way, a database related to the provision of products is constructed.
  • the management server 10 stores in the storage unit 12 a database related to the provision of the product constructed in step S114 (step S115).
  • storage part 12 is used for the search of the detailed information of the goods using a dedicated application by a user as mentioned above.
  • the integrated server 30 associates, for each product, the posted product data, which is information on the product published in the magazine, with the detailed information about the product.
  • the detailed information is created by a plurality of providers in different formats, for example.
  • products provided by a plurality of providers that is, products of a plurality of brands
  • the integrated server 30 associates information on products created in different formats.
  • the product data file is organized into a unified format.
  • the management server 10 constructs a database related to provision of products by associating the products in the product data file with the product handling data.
  • the management server 10 performs, for example, image processing based on the image data, and determines a product corresponding to the image data. To do.
  • the management server 10 transmits the detailed information of the determined product to the user terminal device.
  • the product included in the database stored in the management server 10 is associated with the product handling data, the user can know information about the store handling the product. That is, the user can easily know the means for purchasing the product desired to be purchased.
  • convenience is improved.
  • each component, each step, etc. can be rearranged so that there is no logical contradiction, and multiple components, steps, etc. can be combined or divided into one It is.
  • the medium is a magazine
  • the medium is not limited to a magazine, and may be other media such as newspapers and books.
  • the image data transmitted by the user to the management server 10 is not limited to the image data photographed by the photographing unit of the terminal device.
  • the image data may be data such as images (photos) posted on articles and blogs posted on the Internet, for example.
  • the information processing system 1 inputs the posted product data to the management server 10 for the product that was previously captured in the image posted on the article or blog, and corresponds to the image by the method described in the above embodiment. If the information related to the attached product is included and built in the database, the management server 10 can transmit the information related to the product to the terminal device based on the image posted on the article and the blog.
  • the search for the product by the management server 10 does not necessarily have to be performed based on the image data.
  • the search for products by the management server 10 may be performed based on other data.
  • the search for products by the management server 10 may be performed based on voice data.
  • the user transmits voice data used in a commercial of a product desired to be purchased from the terminal device to the management server 10.
  • the management server 10 stores a database constructed in advance by the information processing system 1 by associating audio data with each product.
  • the management server 10 compares the audio data acquired from the terminal device with the audio data stored as a database, and extracts a product associated with the audio data corresponding to the acquired audio data.
  • the management server 10 transmits information regarding the extracted product to the terminal device.
  • the audio data may be, for example, data related to an inserted song such as a music video, movie, or drama when a predetermined product is displayed in a scene such as a music video, movie, or drama.
  • the integrated server 30 associates the posted product data with the detailed information (step S110 in FIG. 2), and the management server 10 associates the product data file with the product handling data (FIG. 2).
  • the association is not necessarily performed by the subject described in the above embodiment.
  • the management server 10 may have all or part of the functions of the integrated server 30.
  • management server 10 demonstrated associating a goods data file and goods handling data, for example, when the information regarding the actual store which sells goods is contained in the goods data file.
  • the management server 10 may not perform the association.
  • the information processing system 1 can construct the database by associating products listed on one page. Therefore, for example, when the same product is published in a plurality of magazines, the products described on the same page as the product of the plurality of magazines are associated with each other via the product. The user can view the correspondence between these products. By associating the products with each other, the user can be encouraged to purchase related products associated with each other, or fashion coordination can be suggested.

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Abstract

L'invention concerne un appareil de traitement d'informations 30 qui est pourvu d'une unité de commande 33 qui intègre des éléments d'informations publiés dans un support concernant un produit à publier sur le support, et des éléments d'informations détaillées concernant le produit acquis à partir d'une pluralité de sources d'informations.
PCT/JP2017/038979 2016-10-31 2017-10-27 Appareil de traitement d'informations, système de traitement d'informations, procédé de traitement d'informations et programme WO2018079736A1 (fr)

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JP2016213652A JP2018073205A (ja) 2016-10-31 2016-10-31 情報処理装置、情報処理システム、情報処理方法及びプログラム
JP2016-213652 2016-10-31

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