WO2017216893A1 - アンケート装置及びアンケート方法 - Google Patents
アンケート装置及びアンケート方法 Download PDFInfo
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- WO2017216893A1 WO2017216893A1 PCT/JP2016/067754 JP2016067754W WO2017216893A1 WO 2017216893 A1 WO2017216893 A1 WO 2017216893A1 JP 2016067754 W JP2016067754 W JP 2016067754W WO 2017216893 A1 WO2017216893 A1 WO 2017216893A1
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- 230000005540 biological transmission Effects 0.000 claims abstract description 27
- 238000010586 diagram Methods 0.000 description 11
- 230000004044 response Effects 0.000 description 10
- 230000006870 function Effects 0.000 description 7
- 230000010365 information processing Effects 0.000 description 4
- 235000011389 fruit/vegetable juice Nutrition 0.000 description 3
- 244000028477 Annona glabra Species 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
Definitions
- the present invention relates to a questionnaire apparatus and a questionnaire method.
- Non-Patent Document 1 a method has been proposed in which a chat format is adopted so that a user can answer a questionnaire horr.
- Non-Patent Document 1 by adopting the chat format, the user can answer the questionnaire while having fun.
- communication with the user is only to obtain an answer to a predetermined questionnaire, and no information is provided to the user.
- an object of the present invention is to make it easy to obtain an answer to a questionnaire from a user and to provide information to the user.
- a questionnaire device includes a questionnaire data transmission unit that transmits questionnaire data for performing questionnaire presentation and acquisition of an answer to the questionnaire in a chat format to the user terminal, and an answer to the questionnaire from the user terminal.
- a response receiving unit that receives the content, and a content transmission unit that transmits display data for displaying content related to the questionnaire after an answer to the questionnaire is acquired to the user terminal.
- the “unit” does not simply mean a physical means, but includes a case where the function of the “unit” is realized by software. Also, even if the functions of one “unit” or device are realized by two or more physical means or devices, the functions of two or more “units” or devices are realized by one physical means or device. May be.
- an answer to a questionnaire can be easily obtained from a user, and information can be provided to the user. be able to.
- FIG. 3 is a diagram illustrating an example of functional blocks implemented in a server 10.
- FIG. It is a figure which shows an example of the screen at the time of the questionnaire setting part 100 receiving the content of a questionnaire.
- 3 is a diagram illustrating an example of functional blocks realized in a user terminal 20.
- FIG. It is a figure which shows an example of the questionnaire of the chat format displayed on the user terminal. It is a figure which shows an example which displays an answer result with a text. It is a figure which shows an example of the user interface for correcting an answer.
- It which shows an example of the questionnaire embedded in the web page.
- 4 is a diagram illustrating an example of content displayed on a user terminal 20.
- FIG. It is a figure which shows another example of the content displayed on the user terminal.
- It is a figure which shows an example of the flowchart of a questionnaire process.
- FIG. 1 is a diagram showing an information processing system according to an embodiment of the present invention.
- the information processing system includes a server 10 and a plurality of user terminals 20.
- the user terminal 20 is, for example, a computer such as a smartphone or a tablet terminal.
- the user terminal 20 is communicably connected to the server 10 via, for example, a mobile phone communication network or the Internet.
- a questionnaire for the user is implemented by the cooperative operation of the server 10 and the user terminal 20.
- FIG. 2 is a diagram illustrating an example of functional blocks realized in the server 10 (questionnaire device).
- the server 10 includes a questionnaire setting unit 100, a questionnaire storage unit 110, a questionnaire data transmission unit 120, an answer reception unit 130, an answer storage unit 140, and a content transmission unit 150.
- the server 10 includes a storage device such as a memory and a processor, and each unit illustrated in FIG. 2 is realized by using the storage device or by executing a program stored in the storage device.
- the questionnaire setting unit 100 has a function of setting the contents of a questionnaire presented to the user via the user terminal 20.
- the questionnaire setting unit 100 can receive information for setting a question, options for the question, a flow of a plurality of questions, and the like from the user, and store the information in the questionnaire storage unit 110 as questionnaire information indicating the questionnaire. .
- FIG. 3 is a diagram illustrating an example of a screen when the questionnaire setting unit 100 receives the contents of the questionnaire.
- the questionnaire setting unit 100 can accept a question (question sentence) text, the number of options, and the contents of each option.
- the questionnaire setting part 100 can receive the conditions for displaying the question.
- the example shown in FIG. 3 sets the content of the question (Q2) of question number 2.
- the question number 1 question (Q1) is an option of option number 1 Is selected ("display to selected person"). It is also possible to set a condition such that a specific question is displayed when a certain option is not selected (“display to non-selected person”).
- the conditions accepted in this way are stored in the questionnaire storage unit 110 in association with the questionnaire information.
- the question branching condition is not limited to the content of the answer.
- various conditions such as user attributes, the number of responses from all users, the date and time of questionnaire implementation, the user's website browsing history, the time required for users to answer, and the type of user terminal 20 are associated with the questionnaire information.
- it can be stored in the questionnaire storage unit 110.
- the questionnaire data transmission unit 120 transmits questionnaire data for presenting a questionnaire and obtaining an answer to the questionnaire in a chat format to the user terminal 20 based on the questionnaire information stored in the questionnaire storage unit 110.
- the questionnaire data transmission unit 120 may collectively transmit the plurality of questions to the user terminal 20, or may transmit the questions to the user terminal 20 one by one, After receiving the answer from the user terminal 20, the next question may be transmitted to the user terminal 20.
- the questionnaire data transmission part 120 can transmit the questionnaire data regarding the questionnaire according to the said conditions to the user terminal 20.
- the questionnaire data transmission unit 120 may transmit the questionnaire data to the user terminal 20 regardless of the conditions, and the questionnaire corresponding to the conditions may be selected on the user terminal 20 side.
- the answer receiving unit 130 receives an answer to the questionnaire from the user terminal 20 and stores it in the answer storage unit 140.
- the content transmission unit 150 transmits display data for displaying the content related to the questionnaire after the answer to the questionnaire is acquired to the user terminal 20.
- the display data transmission timing may be before the answer to the questionnaire is received from the user terminal 20.
- display data may be transmitted to the user terminal 20 together with questionnaire data.
- the contents related to the questionnaire include, for example, advertisements (still images or moving images), URLs of specific web pages, text, voice, music, and the like.
- the content related to the questionnaire may be predetermined for the questionnaire (question) or the content of the answer, or may be selected dynamically.
- the content transmission unit 150 may dynamically acquire an advertisement related to a questionnaire from an ad network.
- the display data for displaying the content may be, for example, the content itself or information for acquiring the content (for example, URL, tag, etc.).
- FIG. 4 is a diagram illustrating an example of functional blocks realized in the user terminal 20.
- the user terminal 20 includes a questionnaire data reception unit 200, a questionnaire execution unit 210, an answer transmission unit 220, and a content display unit 230.
- the user terminal 20 includes a storage device such as a memory and a processor, and each unit illustrated in FIG. 4 is realized by using the storage device or by executing a program stored in the storage device. .
- the questionnaire data receiving unit 200 receives questionnaire data from the server 10. Based on the questionnaire data, the questionnaire execution unit 210 presents the questionnaire and obtains an answer to the questionnaire in a chat format. When the questionnaire includes a plurality of questions, the questionnaire data receiving unit 200 may receive a plurality of questions collectively from the server 10, or may receive the questions from the server 10 one by one and answer the questions. After the acquisition, the next question may be received from the server 10.
- the response transmission unit 220 transmits information indicating the acquired response to the server 10.
- the information indicating the answers may be transmitted each time an answer is input at the user terminal 20 for each of the plurality of questions, or collected after the answers to the plurality of questions are completed. May be transmitted.
- FIG. 5A is a diagram showing an example of a chat questionnaire displayed on the user terminal 20.
- FIG. 5A shows an example of a questionnaire regarding drinks.
- questions of the questionnaire (what is your favorite drink?) And options (A. Juice, B. Coffee, C. Tea, D. Cola) are displayed in a “speech” mode.
- the answer (A) to this question is displayed as a stamp.
- the answer to the question can be selected with a stamp as shown in an answer selection area 520, for example.
- the method of answering a question is not limited to a stamp, and may be text input or the like.
- the question (how much juice do you like?) And the choices (A. apple, B. orange, C. peach) according to the content of the answer (A. juice) shown in the answer area 510 are as follows.
- the questionnaire execution unit 210 can select the next question according to the answer to the previous question. Note that the questionnaire execution unit 210 can select a question to be presented next based on an answer to at least one question that has already been presented, not just the previous question.
- FIG. 5A shows an example in which the answer is displayed as a stamp
- the display mode of the answer is not limited to this.
- text one or more books per day
- the answer selection area 540 may be displayed in the answer area 550 in a “speech balloon” manner.
- the questionnaire execution unit 210 can provide a user interface for re-answering questions that have already been answered. For example, as shown in FIG. 5C, a button 570 for returning to the question area 560 for questions that have already been answered can be displayed. When the user selects the return button 570, the questionnaire execution unit 210 can accept an answer to the question again.
- the questionnaire execution unit 210 can also display information 610 regarding the questionnaire in a format embedded in a web page (external page) 600.
- a questionnaire related to a product or service can be embedded in a web page related to the product or service.
- the content display unit 230 has a function of displaying content related to a questionnaire after an answer to the questionnaire is acquired. Note that various methods can be used for the configuration for realizing the function. For example, a questionnaire application or a web browser operating on the user terminal 20 can realize the function by communicating with the server 10.
- FIG. 7 is a diagram illustrating an example of content displayed on the user terminal 20.
- FIG. 7 shows an example in which an advertisement 700 of an application related to the questionnaire is displayed after the questionnaire regarding the trend is answered. This advertisement 700 is automatically displayed after the user answers the last question of the questionnaire, for example. For example, in the advertisement 700, when an area 710 displayed as “Continue is an app” is selected, the user can move to a site where the application is downloaded.
- FIG. 8 is a diagram illustrating another example of content displayed on the user terminal 20.
- FIG. 8 shows an example in which an advertisement 800 relating to a convenience store point card is displayed after a questionnaire regarding a convenience store is answered.
- the advertisement 800 is automatically displayed, for example, after the user answers the last question of the questionnaire.
- the advertisement 800 includes a link 810 to the point card web page. When the link 810 is selected, the advertisement 800 transitions to the web page specified by the link.
- FIG. 9 is a diagram showing an example of a flowchart of the questionnaire process.
- the questionnaire data receiving unit 200 of the user terminal 20 requests questionnaire data from the server 10 (S900). This request is executed, for example, when a questionnaire application is activated on the user terminal 20 or when a questionnaire web page is accessed using the web browser of the user terminal 20.
- the questionnaire data transmission unit 120 of the server 10 transmits the questionnaire data to the user terminal 20 based on the questionnaire information stored in the questionnaire storage unit 110 (S901).
- the questionnaire data includes questions, options information, stamp images, and the like.
- the questionnaire execution unit 210 of the user terminal 20 executes the presentation of the questionnaire and the acquisition of an answer to the questionnaire in a chat format (S902).
- transmission / reception of questionnaire data between the server 10 and the user terminal 20 may be performed for every question, and may be performed collectively about a some question.
- the response transmission unit 220 of the user terminal 20 transmits the acquired response to the server 10 (S903).
- transmission of the response from the user terminal 20 to the server 10 is performed for each question. Or a plurality of questions may be performed together.
- the answer receiving unit 130 of the server 10 stores the answer received from the user terminal 20 in the answer storage unit 140 (S904).
- the content transmission unit 150 of the server 10 transmits display data for displaying content related to the questionnaire to the user terminal 20 (S905).
- the content transmission unit 150 may transmit information (for example, a URL and a tag) for acquiring the content to the user terminal 20 without transmitting the content itself to the user terminal 20.
- the content display unit 230 of the user terminal 20 displays the content based on the display data received from the server 10 (S906).
- the user terminal 20 presents the questionnaire and obtains an answer to the questionnaire in a chat format, and after the answer to the questionnaire is obtained, the content related to the questionnaire is the user. It is displayed on the terminal 20. In this way, by conducting a questionnaire in the chat format, it is possible to easily obtain an answer to the questionnaire from the user. Furthermore, since the content related to the questionnaire is displayed after the answer to the questionnaire is acquired, it is possible to provide information to the user in addition to acquiring information from the user.
- the content displayed on the user terminal 20 can be selected based on the answer to the questionnaire. As a result, for example, it is possible to display more effective content such as displaying content in line with the user's interest.
- a question to be presented next can be selected based on an answer to at least one question that has already been presented.
- a questionnaire when a questionnaire includes a plurality of questions, each time a response is input at the user terminal 20 for each of the plurality of questions, the response can be transmitted to the server 10. it can. Thereby, for example, even when the questionnaire is only performed halfway, the answers so far can be obtained with certainty.
- a plurality of answers input at the user terminal 20 with respect to the plurality of questions can be collectively transmitted to the server 10.
- the communication frequency and communication amount from the user terminal 20 to the server 10 can be reduced.
- this embodiment is for making an understanding of this invention easy, and is not for limiting and interpreting this invention.
- the present invention can be changed / improved without departing from the spirit thereof, and the present invention includes equivalents thereof.
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Abstract
Description
ことができる。
20 ユーザ端末
100 アンケート設定部
110 アンケート記憶部
120 アンケートデータ送信部
130 回答受信部
140 回答記憶部
150 コンテンツ送信部
200 アンケートデータ受信部
210 アンケート実行部
220 回答送信部
230 コンテンツ表示部
Claims (7)
- ユーザ端末と通信可能に接続されるアンケート装置であって、
アンケートの提示と当該アンケートに対する回答の取得とをチャット形式で行うためのアンケートデータを前記ユーザ端末に送信するアンケートデータ送信部と、
前記アンケートに対する回答を前記ユーザ端末から受信する回答受信部と、
前記アンケートに関連するコンテンツを前記アンケートに対する回答が取得された後に表示するための表示データを前記ユーザ端末に送信するコンテンツ送信部と、
を備えるアンケート装置。 - 請求項1に記載のプログラムであって、
前記コンテンツ送信部は、前記アンケートに対する回答に基づいて、前記コンテンツを選択する、
アンケート装置。 - 請求項1又は2に記載のアンケート装置であって、
前記コンテンツは、前記アンケートに関連する広告を含む、
アンケート装置。 - 請求項1又は2に記載のアンケート装置であって、
前記コンテンツは、前記アンケートに関連するウェブページのリンクを含む、
アンケート装置。 - 請求項1又は2に記載のアンケート装置であって、
前記コンテンツは、前記アンケートに関連するウェブページを含む、
アンケート装置。 - ユーザ端末と通信可能に接続されるアンケート装置が、
アンケートの提示と当該アンケートに対する回答の取得とをチャット形式で行うためのアンケートデータを前記ユーザ端末に送信し、
前記アンケートに対する回答を前記ユーザ端末から受信し、
前記アンケートに関連するコンテンツを前記アンケートに対する回答が取得された後に表示するための表示データを前記ユーザ端末に送信する、
をアンケート方法。 - アンケート装置と通信可能に接続されるユーザ端末に、
アンケートデータを前記アンケート装置から受信するアンケートデータ受信部と、
前記アンケートデータに基づいて、アンケートの提示と当該アンケートに対する回答の取得とをチャット形式で行うアンケート実行部と、
前記アンケートに対する回答を前記アンケート装置に送信するアンケート送信部と、
前記アンケートに関連するコンテンツを表示するための表示データを前記アンケート装置から受信し、前記アンケートに対する回答が取得された後に、前記表示データに基づいて前記コンテンツを表示するコンテンツ表示部と、
を実現させるためのプログラム。
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CN112016907A (zh) * | 2020-10-15 | 2020-12-01 | 深圳蜂巢互联科技有限公司 | 一种制造业多人合作在线调研的方法及设备 |
JP2021105930A (ja) * | 2019-12-27 | 2021-07-26 | トッパン・フォームズ株式会社 | 通知管理装置、通知管理方法、及びプログラム |
JP7339706B1 (ja) | 2022-12-16 | 2023-09-06 | 株式会社なんでもドラフト | 情報処理方法、プログラム、及び情報処理システム |
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JP2002073688A (ja) * | 2000-09-01 | 2002-03-12 | Intervision Inc | 情報収集/提供方法及びシステム |
JP2004094463A (ja) * | 2002-08-30 | 2004-03-25 | Nifty Corp | オンラインアンケートシステム及びオンラインアンケートプログラム |
JP2015090576A (ja) * | 2013-11-06 | 2015-05-11 | 茂樹 赤沼 | アンケート装置、方法、及びコンピュータプグラム |
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JP2008052449A (ja) * | 2006-08-23 | 2008-03-06 | Synapse Communications Kk | 対話型エージェントシステム及び方法 |
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JP2002073688A (ja) * | 2000-09-01 | 2002-03-12 | Intervision Inc | 情報収集/提供方法及びシステム |
JP2004094463A (ja) * | 2002-08-30 | 2004-03-25 | Nifty Corp | オンラインアンケートシステム及びオンラインアンケートプログラム |
JP2015090576A (ja) * | 2013-11-06 | 2015-05-11 | 茂樹 赤沼 | アンケート装置、方法、及びコンピュータプグラム |
Cited By (5)
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JP2021105930A (ja) * | 2019-12-27 | 2021-07-26 | トッパン・フォームズ株式会社 | 通知管理装置、通知管理方法、及びプログラム |
JP7472494B2 (ja) | 2019-12-27 | 2024-04-23 | Toppanホールディングス株式会社 | 通知管理装置、通知管理方法、及びプログラム |
CN112016907A (zh) * | 2020-10-15 | 2020-12-01 | 深圳蜂巢互联科技有限公司 | 一种制造业多人合作在线调研的方法及设备 |
JP7339706B1 (ja) | 2022-12-16 | 2023-09-06 | 株式会社なんでもドラフト | 情報処理方法、プログラム、及び情報処理システム |
JP2024086196A (ja) * | 2022-12-16 | 2024-06-27 | 株式会社なんでもドラフト | 情報処理方法、プログラム、及び情報処理システム |
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