WO2017179131A1 - Dispositif de vente d'espace publicitaire - Google Patents

Dispositif de vente d'espace publicitaire Download PDF

Info

Publication number
WO2017179131A1
WO2017179131A1 PCT/JP2016/061834 JP2016061834W WO2017179131A1 WO 2017179131 A1 WO2017179131 A1 WO 2017179131A1 JP 2016061834 W JP2016061834 W JP 2016061834W WO 2017179131 A1 WO2017179131 A1 WO 2017179131A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising space
space
information
media
company
Prior art date
Application number
PCT/JP2016/061834
Other languages
English (en)
Japanese (ja)
Inventor
義和 東
邦忠 高橋
Original Assignee
義和 東
邦忠 高橋
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=60041580&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=WO2017179131(A1) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by 義和 東, 邦忠 高橋 filed Critical 義和 東
Priority to PCT/JP2016/061834 priority Critical patent/WO2017179131A1/fr
Priority to JP2016567700A priority patent/JP6183675B1/ja
Priority to PCT/JP2016/075547 priority patent/WO2017179224A1/fr
Priority to JP2017110482A priority patent/JP6343370B2/ja
Publication of WO2017179131A1 publication Critical patent/WO2017179131A1/fr

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an apparatus for buying and selling advertising space in various media via the Internet.
  • Patent Document 1 discloses a method of placing a display advertisement on a publication using an Internet site that can be accessed by an advertiser who wishes to insert an advertisement into the publication.
  • Two or more different sizes of advertising templates are published to advertisers. If an advertiser wants to advertise in a publication, the advertiser accesses an Internet site and selects the publication on which the advertisement is to be placed, along with the size and placement details. The advertiser selects one of a plurality of templates having a size suitable for placement in a publication, and inputs details of the advertisement into the template.
  • this advertisement is transferred to a selected publisher together with instructions for displaying the selection contents of the advertiser by a facilitator directly or through an intermediary.
  • Patent Document 1 lacks the provision of information that has been exchanged in an invisible manner when exchanging the advertising space, and it is difficult to replace it with the commercial practice related to the conventional advertising space transaction. there were. Therefore, there is a need for a mechanism for providing information that can be exchanged as much as the seller-buyer understands while improving efficiency in online trading on the Internet, and that can be flexibly traded accordingly, and a setup mechanism for that. It is done.
  • the present invention is based on the premise that buyers and sellers are socially and rights-equivalent in conventional Internet transactions. It was usual to make a transaction in one round-trip: a product (advertisement space) disclosure (buy solicitation) and a purchase order from a buyer (advertiser side company). However, in the present invention, in addition to one round-trip of the sale (advertisement space) of the sale (advertisement space) from the seller (media-side company) and the purchase application from the buyer (advertiser-side company), in response to the purchase application The transaction was completed in two round trips, a total of two round trips: a stock confirmation request for the sale (advertisement space), and an inventory confirmation response to the stock confirmation request.
  • the Internet business model is built on the assumption that stock availability for purchase offers is processed based on facts.
  • it is not structured to investigate the facts about the presence or absence of inventory and to carry out equal and objective processing, for example, if there is a purchase application almost simultaneously, the purchase application will be delayed for a moment.
  • it allows flexible processing that gives priority to the slower one. This is because there is no stock even if the advertiser side is not an anti-social force but it seems to create an atmosphere similar to it, or if it is a company that recently caused a scandal, as well as likes and dislikes It leaves a way to refuse.
  • the present invention has a feature in that the determination result of the subtle elements that have been performed through the conventional human network can be reflected in the processing of Internet trading.
  • an advertisement space information acquisition unit that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, in association with the medium, and the acquired advertisement space
  • An advertising space information disclosure unit that publishes information via the Internet
  • an advertising space purchase application reception unit that receives an advertising space purchase application from an advertiser company based on the published advertising space information
  • An inventory confirmation request output unit that outputs an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application, and an inventory confirmation response according to the output inventory confirmation request.
  • an advertising space purchase decision notification output unit that outputs an advertisement space purchase decision notification that is a notification that the advertiser side company can purchase the advertising space
  • an advertising space sales apparatus having a content electronic data acquisition unit that acquires electronic content data, which is electronic data of content using an advertising space to be purchased, from an advertiser side company.
  • the advertising space information disclosing unit in the first invention has an advertising space selling device having a site disclosing means for disclosing the acquired advertising space information via the Internet on a site on the Internet. I will provide a.
  • the advertising space information acquisition unit in the first and second inventions is a media associated with the advertising space information in a predetermined format as the advertising space information and / or attribute information of the advertising space in the media.
  • An advertisement space sales apparatus having attribute information acquisition means for acquiring
  • an advertiser-side company registration holding unit that registers and holds an advertiser-side company in association with at least an address for Internet communication, and at least a media-side company Media that is a medium-side company registration holding unit that is registered and held in association with an address for Internet communication, media that is information indicating the past transaction performance relationship between the media and / or the media-side company, and the advertiser-side company.
  • the predetermined advertiser side company acquisition unit that acquires the predetermined advertiser side company based on the advertiser transaction performance related information, and the acquired I based on the address associated with the constant advertiser company, providing advertising space sales system having a predetermined advertiser direction notification unit to which the media side company announces salable advertising space information.
  • a media-side company consideration processing unit for processing a consideration with a media-side company and an advertisement for processing a consideration with an advertiser-side company
  • An advertising space sales apparatus having a main company consideration processing unit is provided.
  • the advertiser side consideration processing unit of the first to fifth inventions advertises payment settlement possible information, which is information for enabling settlement of consideration payment in association with acceptance of an advertisement space purchase application.
  • Payment settlement processing that performs processing for payment settlement based on the payment settlement available information acquired when the payment settlement available information acquisition means acquired from the main company and the stock confirmation response acquisition unit obtains the answer that there is inventory
  • An advertising space sales apparatus having execution processing means is provided.
  • the advertising space information disclosing unit in the first to sixth inventions has an image image disclosing means for disclosing a plurality of advertising space information using image image data, and an advertising space purchase application receiving unit Provides an advertisement space selling apparatus having a selection receiving means for receiving an advertisement space purchase application by selecting the advertisement space information that is published side by side by the image image publishing means.
  • the eighth invention is a media, newspaper, magazine, book, printed matter, TV program, radio program, Internet information service site, electronic newspaper, electronic magazine, electronic book, Internet TV program, public transportation related space, public sports From the first including any one of facility related space, public entertainment facility related space, department store / supermarket related public goods sales facility related space, virtual game space, mobile body (for example, F1 car body), runner number
  • An advertising space sales apparatus according to a seventh aspect of the invention is provided.
  • an advertisement space information acquisition step of acquiring advertisement space information which is information of an advertisement space that can be sold on a predetermined medium from a media company, in association with the medium, and the acquired advertisement space information
  • An advertisement space information disclosure step that is disclosed via the Internet, an advertisement space purchase application reception step that receives an advertisement space purchase application that is an application for an advertisement space purchase from an advertiser-side company based on the disclosed advertisement space information, and an acceptance
  • An inventory confirmation request output step for outputting an inventory confirmation request, which is an inventory confirmation request, to the media company based on the advertising space purchase application, and an inventory confirmation response in response to the output inventory confirmation request from the media company Inventory confirmation response acquisition step to be acquired and inventory confirmation response
  • An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification to the effect that it has been decided that the advertiser side company can purchase the advertisement space when the answer is that there is no inventory problem
  • An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification to the effect that it
  • an advertisement space information acquisition step for acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, in association with the medium; Advertising space information disclosure step to be disclosed via the advertising space, advertising space purchase application reception step for receiving an advertising space purchase application as an advertising space purchase application from the advertiser-side company based on the disclosed advertising space information, and the received advertisement Based on the space purchase application, an inventory confirmation request output step for outputting an inventory confirmation request, which is a confirmation request for inventory, to the media company, and an inventory confirmation response according to the output inventory confirmation request from the media company Inventory confirmation response acquisition step and inventory confirmation response
  • An advertisement space purchase decision notification output step for outputting an advertisement space purchase decision notification, which is a notification to the effect that it has been decided that the advertiser company can purchase the advertisement space when the answer is that there is no problem, and an advertisement space purchase decision notification
  • Advertising space sales operation program described to be readable and executable on an electronic computer comprising: a content electronic data acquisition step
  • FIG. 1 is a diagram showing an example in which the whole of the above is expressed as a business model.
  • This business model has a style in which an advertising space selling device, which is the device of the present invention, mediates between an advertiser side company and a media side company.
  • the media-side company outputs advertising space information, which is information on advertising space such as unsold goods, to the advertising space sales device via the Internet, and the advertising space sales device acquires this.
  • advertising space information which is information on advertising space such as unsold goods
  • the advertising space sales device acquires this.
  • a simple check for example, a check of the form is performed, all or a part of the advertisement space information is published via the Internet by the advertisement space selling device. This corresponds to the announcement of selling information of the advertising space.
  • “via the Internet” may be mail-based or web-based, but is not particularly limited in the present invention.
  • a specific notification is made to a predetermined advertiser side company. If there is an advertisement space for the media to be purchased, the advertiser side company makes a purchase application to the advertisement space sales apparatus via the Internet.
  • the advertising space sales apparatus accepts this purchase application, but the transaction is not immediately completed.
  • the advertising space sales apparatus that has accepted the purchase application outputs a confirmation request to the media company based on the accepted purchase application, such as whether there is inventory or a problem, for example, whether it matches the policy of the media company.
  • the media company outputs an answer to this to the advertising space sales device via the Internet, and the advertising space sales device acquires it. If this answer is in stock and there is no problem, the advertising space selling device outputs an advertising space purchase decision notification to the advertiser side company, and in response to this, the advertiser side company electronically transmits the advertising content via the Internet.
  • the data is output to the advertising space sales device.
  • the advertising space sales device transfers this to the media company. In addition, you may comprise so that a predetermined edit work and correction work may be performed in the advertising space sales apparatus side before this transfer.
  • the figure which shows the business model between the advertising space sales apparatus which is this invention, an advertiser side company, and a media side company Functional block unit of the advertising space sales apparatus according to the present invention (Example 1)
  • the figure which shows an example of advertising space purchase decision notification The figure which shows an example of the hardware concept of the advertising space sales apparatus which is this invention (Example 1).
  • the figure which shows the flow of a process of the advertising space sales apparatus which is this invention (Example 1).
  • the figure which shows the functional block part of the advertisement space information acquisition part provided with the attribute information acquisition means of this invention (Example 2).
  • the advertising space information narrowed down using the advertising space information acquired by the advertising space information acquisition unit having the attribute information acquisition means of the present invention (Example 2) and the advertising target attribute information is released from the advertising space information disclosure unit.
  • Diagram showing functional block The advertising space information narrowed down using the advertising space information acquired by the advertising space information acquisition unit having the attribute information acquisition means of the present invention (Example 2) and the advertising target attribute information is released from the advertising space information disclosure unit.
  • Figure showing an example screen The figure which shows an example of the hardware concept of the advertising space sales apparatus of this invention (Example 2).
  • the figure which shows the functional block of the advertising space sales apparatus which has the notification part for predetermined advertisers of this invention (Example 3).
  • the figure which shows the hardware concept of the advertising space sales apparatus which has the notification part for predetermined advertisers of this invention (Example 3).
  • Functional block diagram of an advertising space sales apparatus provided with an advertiser-side company consideration processing unit and a media-side company consideration processing unit of the present invention (Example 4)
  • Hardware conceptual diagram of an advertising space sales apparatus provided with an advertiser-side company consideration processing unit and a media-side company consideration processing unit of the present invention (Example 4)
  • the figure which shows an example of the functional block of the advertiser side consideration processing part of the advertising space sales apparatus provided with the advertiser side company consideration processing part and media side company consideration processing part of this invention (Example 4).
  • the figure which shows an example of the process sequence of the advertising space sales apparatus provided with the advertiser side company consideration processing part and media side company consideration processing part of this invention (Example 4).
  • the description of the first embodiment is mainly related to claims 1, 2, 7, 8, 9, and 10, and the description of the second embodiment is mainly related to claim 3, mainly of the third embodiment.
  • the description relates to claim 4, and the description of the fourth embodiment mainly relates to claims 5 and 6.
  • the claims of the present application and the scope of rights of each claim should not be limited to these examples, and can be implemented in various modes without departing from the scope of the invention.
  • the present invention is an invention that uses an electronic computer in principle, it is realized by software, is also realized by hardware, and is also realized by cooperation of software and hardware.
  • the hardware is composed of a CPU, memory, bus, input / output device, various peripheral devices, user interface, etc., which are the basic configuration of a computer.
  • peripheral devices include storage devices, Internet interfaces, Internet devices, displays, keyboards, mice, speakers, cameras, videos, TVs, CD devices, DVD devices, Blu-ray devices, projector devices, SSDs, telephones, faxes, photocopiers, A printing device, a movie editing device, various sensor devices, and the like are included.
  • Example 1 specifically shows the basic idea of the present application.
  • the present invention relates to a business model based on the fact that advertising media of various media such as magazines and televisions are opened to the public by the media company to the advertiser company and widely sold.
  • Fig. 1 is a diagram showing the overall picture of this business model.
  • Business processing procedures proceed in the order indicated by the encircled numbers in the figure.
  • the media company uses this business model when the advertising space of its related media is unsold by the normal sales channel. Of course, it is not necessary to limit that it is unsold in terms of rights, and media advertising space may be sold only with this business model.
  • the media side company transmits the advertising space information, which is information on the advertising space to be sold, from the media side company terminal to the advertising space sales apparatus according to the present invention via the Internet.
  • the advertising space information is preferably transmitted in a predetermined format determined by the advertising space sales apparatus.
  • the advertising space sales device side publishes the advertising space information acquired from the media company terminal as it is via the Internet, or automatically checks for any bibliographic items and then releases it via the Internet. .
  • the procedure may be such that the advertising space information acquired by the person in charge is manually scrutinized, and those who have passed are made public via the Internet.
  • the acquired advertisement space information need not be 100% disclosed, and may be partially disclosed.
  • the advertiser-side company outputs a purchase application from the advertiser-side company terminal to the advertising space sales device if there is something to be purchased in the published advertising space information.
  • the advertising space sales apparatus accepts the output purchase application.
  • a confirmation request specifying the advertiser side company is output to the media side company terminal.
  • This is a stock confirmation request output.
  • the inventory confirmation request output is an inquiry that essentially asks the media company whether to decide to purchase the advertising space for the received purchase application, that is, whether to make a contract. It is not always necessary to inquire about stock availability.
  • the feature point of the present invention is here, and it can be said that the analog model is mixed in the business model via the Internet.
  • the media company obtains the inventory confirmation request output from the advertising space sales device at the media company terminal, and there is no problem if there is no problem considering the information of the specified advertiser company. An answer that there is no problem in stock is output from the media company terminal to the advertising space sales device.
  • the advertising space sales device outputs an advertising space purchase decision notification to the advertiser side company if the response obtained from the media side company terminal is out of stock. This is the first time that an advertising space sales contract is established between an advertiser-side company and a media-side company.
  • the advertiser side company receives the advertising space purchase decision notification from the advertising space sales device and transmits the electronic data of the content to the advertising space sales device. This electronic data is used for an advertising space provided by a media company.
  • the advertising space selling device that has received the electronic data of the content transfers the electronic data of the received content to the media side company terminal.
  • FIG. 2 is a diagram illustrating functional blocks of the advertising space sales apparatus 0200 in the present embodiment.
  • the advertising space sales device 0200 includes an advertising space information acquisition unit 0201, an advertising space information disclosure unit 0202, an advertising space purchase application reception unit 0203, an inventory confirmation request output unit 0204, and an inventory confirmation. It has an answer acquisition unit 0205, an advertisement space purchase determination notification output unit 0206, and a content electronic data acquisition unit 0207.
  • “Advertising space sales device” 0200 is an electronic computer (cooperating with software), and generally called a server device, but is not limited thereto. Each function of the advertising space sales apparatus may be functioned by a single electronic computer, or may be functioned by a plurality of electronic computers.
  • advertisement space information acquisition unit has a function of acquiring advertisement space information 0201a, which is information of an advertisement space that can be sold on a predetermined medium, from a media company in association with the medium.
  • “Media” means newspapers, magazines, books, printed materials, TV programs, radio programs, Internet information service sites, various Internet social media, electronic newspapers, electronic magazines, electronic books, Internet TV programs, public transportation related spaces (facility, Equipment, display in the car, advertising space in the car), public sports facility-related space (facility, attraction time at break, public vision, etc.), public entertainment facility-related space (amusement park, zoo, attraction, movie theater, bowling alley, billiards hall) ), Space related to public goods sales facilities such as department stores / supermarkets, space related to theaters, space related to event venues, virtual space for net games, body of moving bodies (eg body of F1 car), athlete's race bib, runner's bib, pro sport It may be any of the player's shirt.
  • body of moving bodies eg body of F1 car
  • athlete's race bib athlete's race bib
  • runner's bib pro sport It may be any of the player's shirt.
  • FIG. 3 is a diagram illustrating an example of an advertisement space information acquisition screen for the advertisement space information acquisition unit to acquire the advertisement space information from the media side company.
  • the advertisement space information is acquired in a predetermined format determined in advance by the advertisement space sales apparatus, and an advertisement space information acquisition screen for that purpose can be output to the terminal device of the media side company. It is preferable that it is comprised.
  • Formats include, for example, the name of the media, the feature theme and content of the media, the target audience that the media assumes, the number of media publications, the regular or planned release date, the price of the advertising space, the advertisement
  • the size of the space, the type of electronic data that uses the advertising space for example, the type of video format, the type of still image file, etc.
  • the total sales volume of the advertising space, the media content adjacent to the advertising space to be sold for example, feature, advertisement, Other articles, etc.
  • the company name of the media, the image of the media, etc. can be considered to be entered in a predetermined position.
  • the entry space with a wider width in FIG. 3 is an area that can be entered in a free form, and the space with a narrower width located to the right of it is configured so that a pull-down menu appears by pressing the downward black arrow and can be selected. ing.
  • the content confirmation screen is displayed, and if the content is correct, by pressing a send button or the like, the advertising space information is transmitted from the media company terminal to the advertising space sales device according to the predetermined format, and the advertising space is displayed.
  • the sales apparatus receives and acquires this.
  • the acquired advertising space information is subjected to a predetermined format check in some cases and is released by the advertising space information disclosing unit so that it can be viewed from the terminal of the advertiser side company.
  • the format check may be automatic or manual. In addition to the format check, the contents of each item may be manually checked.
  • the “advertising space information disclosure unit” acquires the advertising space information 0201a acquired by the advertising space information acquisition unit and publishes it externally via the Internet.
  • the publicly available advertising space information 0201b and the acquired advertising space information 0201a do not necessarily match completely, and information may be deleted or added as necessary.
  • FIG. 4 is a diagram for explaining various cases when the advertising space information disclosing unit publishes the advertising space information via the Internet.
  • publishing via the Internet is typically published as a web page on a site on the Internet, but in addition, it is a hyperlink to the advertiser side company whose address is registered by e-mail. It may be configured to send a supplementary guide and arrive at the web page via this hyperlink, or may be configured so that the advertisement space information can be viewed in the mail by writing HTML in the mail itself.
  • the advertisement space information may be a moving image, a still image, or a mixture of both companies.
  • FIG. 5 is a diagram illustrating an example of an advertisement space information disclosure screen that is disclosed by the advertisement space information disclosure unit.
  • a portion 0501 on the left side of this figure is a screen example of the first hierarchy before reaching the detailed information of the advertisement space information.
  • magazines, television (TV) and radio (RADIO) appear as media, and three types of magazines “MOGAL”, “ViVOCE”, and “COOL” are displayed at the corner of the magazine, and the right and left
  • the cover images of the three types of magazines are shown.
  • the magazine name is displayed on the top of the image, the month issue is displayed below the image, and the title of the feature is displayed.
  • the configuration of the TV portion is the same.
  • the TV images 0505, 0506, and 0507 are not necessarily still images and may be moving images.
  • the video may be configured to be played when clicked.
  • the magazine portion may be configured such that when a still image is clicked, a part of the special feature can be viewed as a sample screen. This is so that the atmosphere can be grasped.
  • the radio area is configured without a still image or a moving image, but it may be configured so that the sound of the sample flows when this area is clicked. For example, it may be configured such that opening music or the like flows.
  • the screen can be changed to a screen 0502 on the right side in FIG.
  • the right screen is information indicating the details of the medium selected on the left screen (in this case, the magazine “MOGAL” selected with the mouse pointer-0508), and is the second layer.
  • the second hierarchy details of the advertisement space information acquired by the advertisement space information acquisition unit are displayed.
  • ID 0509 for identifying the sales of the advertising space is attached to the top.
  • the special feature column the title “Koi Suru Natsu” has been added, and it can be seen that the special feature of this issue is related to the summer bag.
  • a detail button 0510 is attached to the side of the feature, and further details of the special feature are displayed when the detail button is pressed. This detailed button may be set not only for the feature but also for all other items.
  • the information on the third layer ahead of this detail button may be prepared on the advertising space sales device side, prepared on the terminal of the media company or other server, and linked to that side. Also good. For example, as information on magazines becomes more detailed as it approaches the release date, it is more kind to accumulate media information that is updated daily on the server of the media company and link it from the advertising space sales device.
  • the “advertising space purchase application acceptance section” accepts an advertising space purchase application, which is an application for purchasing an advertising space, from an advertiser side company based on the publicly available advertising space information. This reception is performed via the Internet.
  • an advertisement space purchase application reception function may be provided on the advertisement space information browsing screen in the advertisement space information disclosure unit.
  • a delete button 0511, a like button 0512, a purchase button 0513, and a later view button 0514 are provided at the bottom of the drawing on the right side.
  • the advertisement space purchase application screen in FIG. 6 may be displayed by the function of the advertisement space purchase application reception unit.
  • the advertising space subject to purchase application with the same ID 0601 at the top in the advertising space purchase application screen Has been identified.
  • items predetermined by the advertising space sales apparatus In the case of this example, a media name specified in advance is entered by default, 0606, and further, applicant, application fee, advertising target, talent, target, deadline for submission, data size, content copyright, usage copyright Rights and other items are prepared.
  • the advertiser side company fills in these items from the advertiser side company terminal via the Internet communication.
  • a pull-down menu 0602 is prepared so that pre-registered items can be selected.
  • a return button 0603, a determination button 0604, and a correction button 0605 are provided on the lower side of the advertisement space purchase application screen.
  • the return button 0603 When the return button 0603 is pressed, the screen returns to the advertisement space information disclosure screen of FIG.
  • a send button (not shown) may be prepared following the confirmation screen.
  • an advertisement space purchase application is transmitted to the advertisement space sales apparatus via the Internet.
  • the transmitted advertisement space purchase application is received by the advertisement space purchase application reception unit of the advertisement space sales apparatus, it is subjected to the next process in the advertisement space sales apparatus.
  • one of the features of the present invention is that an advertising space sales contract is not established between a media company and an advertiser company just because the advertisement space purchase application is accepted. This is because the advertising space has a product-like meaning for the so-called media, and is different in character from mass-produced products generally traded in the internet business.
  • the “inventory confirmation request output unit” outputs an inventory confirmation request, which is an inventory confirmation request, to the media company based on the received advertisement space purchase application. Output is via the Internet.
  • FIG. 7 is a diagram showing an example of an inventory confirmation request.
  • This inventory confirmation request is based on the advertisement space purchase application transmitted from the advertiser-side company terminal.
  • the advertising space ID 0701 is a number inherited from the advertising space information disclosure screen, and is M1903025.
  • the media name is also the same.
  • the information entered from the advertiser-side company terminal on the advertising space purchase application screen includes information on the applicant, application volume, advertising target, talent, target, deadline for submission, data size, content copyright, and copyright in use.
  • information about the price range of the product, the sales start time of the product, the location of the shop, and the presence or absence of online sales is included as 0702.
  • advertisement space purchase application may be information included in the advertisement space purchase application, or may be information linked to the advertisement space purchase application.
  • other information may be automatically taken from the advertisement space purchase application, or may be information manually collected by the operator.
  • the operator inputs from a terminal or the like connected to the advertising space sales apparatus.
  • the nature of the inventory confirmation request is not necessarily limited to the name of inventory confirmation, and any procedure may be used as long as it is a procedure for confirming again with the media company. Therefore, it may be referred to as a confirmation request. Even procedures that do not include inventory confirmation are referred to as inventory confirmation requests.
  • the inventory confirmation response acquisition unit acquires the inventory confirmation response in response to the output inventory confirmation request from the media company via the Internet. This is an answer after the person in charge of the media company examines the contents of the inventory confirmation request, and is obtained from the terminal of the media company via the Internet.
  • FIG. 8 is a diagram showing an example of an inventory confirmation response.
  • the number 0801 which has been inherited from the advertisement space information disclosure screen as an ID, is described at the top.
  • the media name, the applicant, and the application amount are described, and the basic matters of the contract contents with the contracting party are shown.
  • the answer body is in stock 0802, and the confirmation time point and expiration date are shown.
  • the expiration date is a date when the contract becomes invalid if the payment of the price and the electronic content (information constituting the advertisement using the advertisement space of the media) have not passed to the media company.
  • the position is listed, and the approximate location in the media where the advertising space will be available is shown.
  • the advertising space between the advertiser side company and the media side company at the time the advertising space sales device acquires the inventory confirmation response Processing is performed assuming that a sales contract is established. Specifically, it includes expense processing, notification that a contract has been established, and the like.
  • the “advertising space purchase decision notification output unit” sends an advertising space purchase decision notification, which is a notification to the effect that the advertiser side company can purchase the advertising space when the inventory confirmation response is an answer that there is no inventory problem. Output.
  • FIG. 9 is a diagram showing an example of the advertisement space purchase decision notification. Basically, it is a notification that includes the contents included in the stock confirmation response from the media. This notification is sent from the advertising space sales apparatus to the advertiser side company via communication via the Internet. For example, it can be viewed on a web page.
  • FIG. 9 is a web page, a button 0901 to the content transmission process and a button 0902 to the payment process are prepared at the bottom, and it is possible to continue to another process.
  • the meaning of the expiration date is as described above.
  • the screen shifts to a content transmission processing screen, specifies electronic content to be transmitted by dragging and dropping the electronic data of the content, and transmits the content via Internet communication.
  • the screen can be changed to a payment processing screen using a credit card, and a payment processing can be performed by inputting a credit card number and a password or a security code, and inputting an amount.
  • the payment made to the advertising space sales apparatus side is the consideration for the advertising space purchase to be paid to the media side company and the brokerage fee on the advertising space sales apparatus side.
  • the brokerage fee may be collected from either the media company or the advertiser company, or from both companies.
  • the advertising space purchase may be received once at the advertising space selling device and paid to the media company, or it may be received directly by the media company and the advertiser company.
  • the advertising space sales apparatus mediates the management of deadlines and the exchange of electronic contents, it is better to temporarily pay the advertising space at the advertising space sales apparatus side and then pay to the media company.
  • FIG. 10 is a diagram for explaining a hardware configuration of the advertising space sales apparatus according to the present embodiment.
  • the apparatus of the present invention includes a CPU 1001, a bus 1002, a nonvolatile memory (for example, hard disk, SSD) 1003, a main memory 1004, an I / O 1005, an Internet interface 1006, and the like.
  • the non-volatile memory includes an advertisement space information acquisition program 1003a that acquires advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, and the acquired advertisement space information on the Internet.
  • the inventory confirmation request output program 1003d for outputting an inventory confirmation request, which is a confirmation request for inventory, to the media company based on the advertisement space purchase application, and the inventory confirmation response in response to the output inventory confirmation request Inventory acquired from companies
  • An advertisement that outputs an advertisement space purchase decision notification that is a notification that the advertiser side company can purchase an advertisement space when the confirmation answer acquisition program 1003e is an answer that the inventory confirmation answer is no inventory problem
  • a program 1003g for acquiring content electronic data, which is electronic data of content using an advertising space to be purchased according to a stock
  • each program stored in the non-volatile memory is expanded on the main memory.
  • the advertisement space information 1003h, the advertisement space purchase application information 1003i, the inventory confirmation request information 1003j, the inventory confirmation response information 1003k, and the information 1003l used for the advertisement space purchase decision notification Content electronic data 1003m and the like are stored, and these pieces of information are also appropriately developed in the main memory, output via the Internet, and acquired and stored via the Internet.
  • the Internet interface plays a role of connecting to the media company terminal 1007 and the advertiser company terminal 1008 via the Internet.
  • a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed. ⁇ Process flow>
  • FIG. 11 is a diagram showing the flow of the processing.
  • the operation processing procedure of the advertising space sales apparatus according to the present invention is an advertisement in which advertising space information, which is information on advertising space that can be sold on a predetermined medium, is obtained from a media company in association with the medium.
  • advertisement space information disclosure step 1102 for publishing the acquired advertisement space information via the Internet, and an advertisement space that is an application for purchasing an advertisement space from an advertiser side company based on the released advertisement space information
  • An advertisement space purchase application reception step 1103 for receiving a purchase application, an inventory confirmation request output step 1104 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc., to a media company based on the received advertisement space purchase application, and an output Stock confirmation response in response to inventory confirmation request
  • the advertisement space information acquisition unit acquires the attribute space information and / or the attribute information of the advertisement space in the medium associated with the advertisement space information in a predetermined format as the advertisement space information. It is an advertising space sales apparatus which has an attribute information acquisition means. ⁇ Functional configuration>
  • the advertising space selling device 0200 includes an advertising space information acquisition unit 0201, an advertising space information disclosure unit 0202, and an advertising space purchase application reception unit 0203.
  • the feature of the present embodiment is that the advertisement space information acquisition unit has attribute information acquisition means.
  • the attribute information refers to attribute information of a medium associated with the advertisement space information and / or an advertisement space in the medium.
  • the “attribute information” is to be explained across the media or all of the advertising space in the media, it is preferable that the “attribute information” is a predetermined item predetermined in common items for various media.
  • Predetermined items include, for example, reader / viewer target, media type, length and number of patterns for moving images, size and number of patterns for still images, and sensitivity image (for example, “bright / dark / intermediate” , “Active, quiet, middle”, “spring, summer, autumn, winter”, “young, middle, elderly”, “man, woman, neutral”, etc.).
  • sensitivity image for example, “bright / dark / intermediate” , “Active, quiet, middle”, “spring, summer, autumn, winter”, “young, middle, elderly”, “man, woman, neutral”, etc.
  • the sensibility image that can be answered in common refers to the sensibility image that a person can generally recall for any product. Whether or not it can be recalled may differ depending on the respondent's generation, the region where he / she resides, and the like, and may also differ depending on the era of obtaining the answer. Therefore, there is no intention to make a strict definition. However, for example, the following can be mentioned.
  • the sensitivity image is deliberately defined, it cannot be specifically determined such as, but this is an image that can convey the atmosphere to each other based on human sensitivity, It can be said that anyone can use it and express it in words.
  • the subway line used, vehicle type, annual income, family structure, types of household appliances used, manufacturer name, etc. are not sensitive images.
  • the attribute information includes, for example, “freshness”, “brightness”, “youth”, “transparency”, “coolness”, “heat”, “energetic”, “dynamic feeling”, “tranquility”, “freshness”, “experienced”, “mature feeling” “Success” “Victory” “Peacefulness” “Noble” “Elegant” “Brightness” “Sudden” “Lightness” “Agility” “Gentleness” “Profoundness” "Maternity” “Fatherhood” “Dignity” “Strictness” “Warmness” “Warmness” “Gentleness” “Severity” “Achievement” “Satisfaction” “Cleanliness” “Maturity” “Wandering” “Still” “Arashi” “Rain” “Cloudy” “Clear” “Evolution” “Progress” “Green” “Eco” “Recycling” “Sharp” “Mild” “Big” “Infini
  • the advertisement space information acquisition unit includes attribute information acquisition means 1201 and is also configured to acquire attribute information 1204 as the advertisement space information.
  • the attribute information as the advertising space information may be obtained from the media side company, or a separate advertising space attribute information database (DB) 1202 is prepared and linked to the advertising space information.
  • DB advertising space attribute information database
  • the attribute information 1203 obtained may be acquired from the database by another route.
  • FIG. 13 is an explanation of one mode of using this attribute information.
  • the configuration of the advertising space information acquisition unit is characteristic, and at the same time, the advertising space information disclosure unit 1301 is devised. That is, from the advertiser-side company terminal, the same sensibility image as shown in the advertisement space attribute information is acquired for the advertisement target product. Then, it is possible to measure the degree of match of the sensitivity image with the attribute information 1302 of the advertisement space information and the attribute information 1303 and 1304 of the advertisement target product, etc. Can be disclosed to the main side. Since there is a mountain of advertisement space information, if the appropriate advertisement space is selected in advance using such a technique, the work efficiency on the advertiser side is improved.
  • FIG. 14 shows that the advertising space information disclosure unit ranks each advertising space information according to the degree of coincidence between the advertising target attribute information acquired from the advertiser side and the advertising space attribute information of the media selling the advertising space. It is an example which shows a mode that it is open
  • the hardware configuration is basically the same as in the first embodiment, and includes a CPU, bus, nonvolatile memory (eg, hard disk, SSD), main memory, I / O, Internet interface, etc., and advertisement space information acquisition A program, an advertisement space information disclosure program, an advertisement space purchase application reception program, an inventory confirmation request output program, an inventory confirmation response acquisition program, an advertisement space purchase decision notification output program, and a content electronic data acquisition program.
  • the advertisement space information acquisition program further includes an attribute information acquisition subprogram 1501. Although not shown, it is preferable to have an advertisement target attribute information acquisition program.
  • the development from the nonvolatile memory to the main memory is the same as that in the first embodiment.
  • advertising space information (with advertising space attribute information), advertising space purchase application information, inventory confirmation request information, inventory confirmation response information, information used for advertising space purchase decision notification, content electronic data, advertising target Attribute information and the like are stored, and these pieces of information are also appropriately developed in the main memory, output via the Internet, and acquired and stored via the Internet.
  • the attribute information is preferably five-sensitivity data represented by items common to products, services, people, and the like.
  • the Internet interface plays a role of connecting to a media company terminal and an advertiser company terminal via the Internet.
  • a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.
  • This example is basically the same as Example 1 and Example 2, but is a media advertisement that is information indicating the past transaction performance relationship between the media or / and the media side company, the advertiser side company, and both.
  • the advertising space sales apparatus 1600 includes an advertising space information acquisition unit 1601, an advertising space information disclosure unit 1602, an advertising space purchase application reception unit 1604, an inventory confirmation request output unit 1603, An equality confirmation response acquisition unit 1605, an advertisement space purchase determination notification output unit 1605, and a content electronic data acquisition unit 1607 are included.
  • an advertiser side company registration holding unit 1606 that registers and holds an advertiser side company in association with at least an address for Internet communication, and a media side company at least for Internet communication.
  • a media-side company registration holding unit 1608 that registers and holds in association with the address for the media, and / or a media advertiser that is information indicating the past transaction performance relationship between the media and / or the media-side company and the advertiser-side company.
  • Media advertiser transaction performance related information holding unit 1609 that holds and associates the three of the transaction performance related information and the media advertisement associated with the media company that provided the advertising space information acquired by the advertising space information acquisition unit
  • Predetermined advertiser-side company acquisition unit that acquires a predetermined advertiser-side company based on main transaction performance related information And 610, based on the address associated with the acquired predetermined advertiser company has a predetermined advertiser direction notification unit 1611 to which the media side company announces salable advertising space information.
  • Advertiser side company registration holding unit registers and holds an advertiser side company in association with at least an address for Internet communication.
  • An email address, a homepage URL, a URL for communication, and the like are stored in association with the advertiser side company.
  • the association with the advertiser-side company means the association with the identification information of the advertiser-side company.
  • the media company registration holding unit also registers and holds the media company in association with at least an address for Internet communication.
  • a mail address, a homepage URL, a URL for communication, and the like are stored in association with the media company.
  • the association with the media company means the association with the identification information of the media company.
  • the “Media Advertiser Transaction Performance Related Information Holding Unit” is a media or / and media company, an advertiser company, and media advertiser transaction performance relationship information, which is information indicating the past transaction performance relationship between them. Associate and retain a person. If both companies have a track record in the past, the relationship between the two companies is stronger than the usual relationship and there is a trusting relationship with each other. It is considered that there is a high possibility of purchasing, and it is possible to efficiently make an announcement by associating companies having such a relationship.
  • the “predetermined advertiser side company acquisition unit” selects a predetermined advertiser side company based on the media advertiser transaction performance related information associated with the media side company that provided the advertising space information acquired by the advertising space information acquisition unit. get. Acquiring means acquiring identification information of a predetermined advertiser-side company. This is because the information is useful as a notification destination.
  • the “predetermined advertiser notification section” notifies advertising space information that can be sold by the media-side company based on the acquired address associated with the predetermined advertiser-side company. This is because it is possible not only to publish on the web but also to actively buy and sell advertising space by actively making push notifications. This notification may be made on the web or by e-mail.
  • the hardware configuration is basically the same as in the first and second embodiments, and includes a CPU, a bus, a nonvolatile memory (for example, a hard disk, SSD), a main memory, an I / O, an Internet interface, and the like.
  • Advertising space information acquisition program advertising space information disclosure program, advertising space purchase application reception program, inventory confirmation request output program, inventory confirmation response acquisition program, advertising space purchase decision notification output program, and content electronic data acquisition And a program.
  • the advertisement space information acquisition program further includes an attribute information acquisition subprogram and an advertisement target attribute information acquisition program (not shown).
  • the development from the non-volatile memory to the main memory is the same as in the first and second embodiments.
  • advertising space information (with advertising space attribute information), advertising space purchase application information, inventory confirmation request information, inventory confirmation response information, information used for advertising space purchase decision notification, content electronic data, advertising target Attribute information and the like are stored, and these pieces of information are also appropriately developed in the main memory, output via the Internet, and acquired and stored via the Internet.
  • the attribute information is preferably five-sensitivity data represented by items common to products, services, people, and the like.
  • the Internet interface plays a role of connecting to the media company terminal and the advertiser company terminal via the Internet.
  • a program for performing various types of communication and processing when the apparatus is in operation is developed in the main memory and the like, and a series of processing is executed.
  • an advertiser side company registration holding program 1701 for registering and holding an advertiser side company in association with at least an address for Internet communication
  • the media side Media side company registration holding program 1702 for registering and holding a company in association with at least an address for Internet communication, the media or / and the media side company, the advertiser side company, and the past transaction performance relationship between them.
  • Media advertiser transaction performance related information holding program 1703 that associates and holds the three types of information, the media advertiser transaction performance related information, and the media company that provided the advertising space information acquired by the advertising space information acquisition unit Based on media advertiser transaction performance related information associated with Based on the predetermined advertiser side company acquisition program 1704 for acquiring the advertiser side company and the address associated with the acquired predetermined advertiser side company, the predetermined advertisement for notifying the advertising space information that can be sold by the media side company A main notification program 1705.
  • Examples of data handled by these programs include exhibitions having address information of media companies, advertiser companies, media advertiser transaction performance information, and identification information of predetermined advertiser companies. ⁇ Example 4> ⁇ Overview of Example 4>
  • a functional part is proposed for the advertising space sales apparatus to perform a compensation process with the media side company and the advertiser side company.
  • the advertising space sales apparatus supports the sales of the advertising space smoothly in the middle of the two companies, but also has a predetermined mechanism for facilitating the transaction for the payment of the consideration. It is an effective mechanism to prevent the media company from making a mistake and to prevent the advertiser company from defaulting. For the former, a fee is collected in advance when the media company outputs the advertising space information to the advertising space sales device, and for the latter, the consideration for purchasing the advertising space in advance before the media company confirms the inventory etc. In addition, a fee for using the sales device is collected. ⁇ Functional configuration>
  • the basic configuration is the same as in the first, second, and third embodiments.
  • the advertising space sales apparatus 1800 includes an advertising space information acquisition unit 1801 and an advertising space information disclosure unit. 1802, an advertisement space purchase application reception unit 1804, an inventory confirmation request output unit 1803, an inventory confirmation response acquisition unit 1805, an advertisement space purchase determination notification output unit 1805, and a content electronic data acquisition unit 1807. .
  • the feature of this embodiment is that a media-side company consideration processing unit 1808 and an advertiser-side company consideration processing unit 1809 are provided.
  • the advertiser-side company consideration processing unit 2000 is further characterized in that it includes a payment settlement possible information acquisition unit 2001 and a payment settlement execution processing unit 2002. ⁇ Description of configuration>
  • the media company compensation processing department performs compensation processing with media companies.
  • a typical value processing with a media company is to collect a fee when acquiring advertisement space information as described above.
  • the point that requires attention as a media company measure is that the advertisement space sales device cannot confirm that there is actually an advertisement space or a surplus. Therefore, there is a case where the advertising space information is output to the advertising space sales apparatus for the advertising advertisement, although the advertising space does not actually remain in the media side company. Such actions should be avoided because they damage the trust of the entire system. Therefore, it is conceivable that the media-side company will ask the advertising space sales device to pay for the advertising space information disclosure when the advertising space information is output. It is conceivable that the advertising space information acquisition unit can acquire the advertising space information after finishing the above. Further, although the advertisement space information is acquired free of charge, it is conceivable that the advertisement space information is not disclosed to the advertisement space information disclosure unit until the media-side company consideration processing unit has paid for the advertisement space information disclosure.
  • the advertising space purchase application receiving unit 2003 integrally acquires the payment settlement enabling information 2006 together with the advertising space purchase application 2005. Configure as follows.
  • the advertiser-side consideration processing unit includes a payment settlement enabling information acquisition unit 2001 and a payment settlement execution unit 2002.
  • the payment settlement enabling information acquisition means acquires the payment settlement enabling information 2006 (for example, a credit card number and a security code, a password, etc.) and holds them in advance, and the inventory confirmation reply acquisition unit 2004 indicates that the stock is available.
  • the inventory confirmation reply acquisition unit 2004 indicates that the stock is available.
  • processing for executing payment settlement is performed using this payment settlement enable information.
  • the processing result is output to the outside.
  • the “advertiser-side company consideration processing unit” executes a consideration process between the advertiser-side company and the advertising space selling device.
  • the consideration to be paid by the advertiser-side company is the purchase consideration for the advertisement space and, in some cases, the compensation for the mediation by the advertisement space selling device.
  • the peculiarity of the payment timing on the advertiser side of the present invention is that the process for settlement is not fixed at the time of the application for purchasing the advertising space. In general commerce on the Internet, when a transaction is completed in one round trip and a bid is made for a sale, a process for settlement is determined and executed.
  • the sales target has a product-like property that is different from a normal mass-produced product, and therefore, there is a problem that it cannot be cleaned up simply by money. To put it simply, it is a credit issue.
  • the advertising space sales apparatus according to the present invention is a procedure in which a contract is finalized only after obtaining an inventory confirmation response from a media company after applying for an advertising space purchase. Therefore, it is necessary to make sure that the advertiser side company pays the consideration at this point.However, due to the nature of advertising, there are significant time restrictions, and if the payment was laid back like the next month's payment, Work is delayed.
  • the advertiser-side company outputs the payment settlement possible information in advance as shown in FIG. 20 at the time of the advertisement space purchase application, and receives it on the advertisement space sales apparatus side.
  • the payment settlement enabling information is information such as a credit card number and a security code, for example.
  • payment settlement enablement information is accepted as one part of the advertising space purchase application, and when the inventory confirmation reply acquisition part is the inventory confirmation reply and obtains a positive answer, The payment settlement execution means executes a process for executing the payment settlement based on the payment settlement enabling information stored in advance. The processing result is output. ⁇ Process flow>
  • An advertisement space information acquisition step 2101 for acquiring advertisement space information, which is information of an advertisement space that can be sold on a predetermined medium from a media company, in association with the medium, and an advertisement for publishing the acquired advertisement space information via the Internet Space information disclosure step 2102
  • advertisement space purchase application reception step 2103 for receiving an advertisement space purchase application as an application for purchasing an advertisement space from the advertiser-side company based on the published advertisement space information
  • the received advertisement space purchase application An inventory confirmation request output step 2104 for outputting an inventory confirmation request, which is a confirmation request for inventory, etc., to the media company based on this, and an inventory etc.
  • An advertisement space purchase decision notification output step 2108 for outputting an advertisement space purchase decision notification, which is a notification to the effect that it is decided that an advertisement space can be purchased to the advertiser side company, when the equality confirmation answer is a reply that there is no inventory problem;
  • Example of content electronic data acquisition step 2109 for acquiring content electronic data, which is electronic data of content using an advertising space to be purchased according to an inventory confirmation answer that there is no inventory problem, from an advertiser side company Basically common with 1 to 3.
  • the advertisement space purchase application acceptance step further has a sub-step 2103a for obtaining payment settlement enabling information and the case where the answer is affirmative after the inventory confirmation confirmation obtaining step Is the point that the advertisement space purchase decision notification output step 2108 and the content data acquisition step 2109 are executed after the payment settlement execution processing step 2107 is executed.
  • the hardware configuration is basically the same as that of the first to third embodiments.
  • the medium side company consideration processing program 1901 and the advertiser side company consideration processing are included in the nonvolatile memory and the main memory.
  • a program 1902 is prepared.
  • a payment settlement enabling information acquisition program and a payment settlement execution processing program are arranged, and further payment settlement enabling information is stored as data.
  • the advertisement space purchase application reception program is expanded and configured to acquire payment settlement enabling information integrally with the advertisement space purchase application.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Le problème décrit par la présente invention est de pourvoir à un mécanisme de réalisation, sur Internet, de transactions d'espaces publicitaires dans les médias, qui ont des propriétés similaires à des produits personnalisés. La solution selon l'invention permet de mener à bien une transaction en un total de deux processus en boucle, à savoir : un processus en boucle comprenant la publication (invitation à l'achat), en provenance d'un vendeur (entreprise côté médias) d'un article à vendre (espace publicitaire), et une demande d'achat, en provenance d'un acheteur (entreprise côté annonceur) ; et un autre processus en boucle comprenant une demande de récolement d'inventaire concernant l'article à vendre (espace publicitaire) correspondant à la demande d'achat, et une réponse de récolement d'inventaire à la demande de récolement d'inventaire.
PCT/JP2016/061834 2016-04-12 2016-04-12 Dispositif de vente d'espace publicitaire WO2017179131A1 (fr)

Priority Applications (4)

Application Number Priority Date Filing Date Title
PCT/JP2016/061834 WO2017179131A1 (fr) 2016-04-12 2016-04-12 Dispositif de vente d'espace publicitaire
JP2016567700A JP6183675B1 (ja) 2016-04-12 2016-08-31 広告スペース販売装置
PCT/JP2016/075547 WO2017179224A1 (fr) 2016-04-12 2016-08-31 Dispositif de vente d'espace publicitaire
JP2017110482A JP6343370B2 (ja) 2016-04-12 2017-06-02 広告スペース販売装置

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/JP2016/061834 WO2017179131A1 (fr) 2016-04-12 2016-04-12 Dispositif de vente d'espace publicitaire

Publications (1)

Publication Number Publication Date
WO2017179131A1 true WO2017179131A1 (fr) 2017-10-19

Family

ID=60041580

Family Applications (2)

Application Number Title Priority Date Filing Date
PCT/JP2016/061834 WO2017179131A1 (fr) 2016-04-12 2016-04-12 Dispositif de vente d'espace publicitaire
PCT/JP2016/075547 WO2017179224A1 (fr) 2016-04-12 2016-08-31 Dispositif de vente d'espace publicitaire

Family Applications After (1)

Application Number Title Priority Date Filing Date
PCT/JP2016/075547 WO2017179224A1 (fr) 2016-04-12 2016-08-31 Dispositif de vente d'espace publicitaire

Country Status (2)

Country Link
JP (1) JP6343370B2 (fr)
WO (2) WO2017179131A1 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113111216B (zh) * 2020-01-13 2023-11-03 百度在线网络技术（北京）有限公司 广告推荐方法、装置、设备和存储介质
JP7203892B2 (ja) * 2021-04-23 2023-01-13 ヤフー株式会社 情報処理装置、情報処理方法および情報処理プログラム

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001357284A (ja) * 2000-06-12 2001-12-26 Active International Japan:Kk 多数の媒体社間で広告枠を交換するシステム及びその方法
JP2002288322A (ja) * 2001-03-26 2002-10-04 Tea Cup Communication:Kk 広告受注管理システム、広告受注管理装置および広告受注管理方法ならびにプログラム
JP2009543202A (ja) * 2006-06-28 2009-12-03 マイクロソフト コーポレーション 広告の仮想スポット市場
US20140136336A1 (en) * 2012-11-09 2014-05-15 Hulu Llc Floor price management in an online auction system for ads to be placed in a diversified content inventory

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1360619A2 (fr) * 2000-04-07 2003-11-12 The Procter & Gamble Company Procede et appareil permettant de surveiller le taux de rotation effectif d'articles dans un magasin ou un entrepot
JP2001357294A (ja) * 2000-06-14 2001-12-26 Haruyuki Azumi 広告情報表示装置、および広告情報表示方法
JP2002007920A (ja) * 2000-06-22 2002-01-11 Victor Co Of Japan Ltd 課金処理システム及び課金処理方法
JP2007087077A (ja) * 2005-09-21 2007-04-05 Fuji Xerox Co Ltd 商品販売システムおよび複合機および商品管理装置および商品販売方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001357284A (ja) * 2000-06-12 2001-12-26 Active International Japan:Kk 多数の媒体社間で広告枠を交換するシステム及びその方法
JP2002288322A (ja) * 2001-03-26 2002-10-04 Tea Cup Communication:Kk 広告受注管理システム、広告受注管理装置および広告受注管理方法ならびにプログラム
JP2009543202A (ja) * 2006-06-28 2009-12-03 マイクロソフト コーポレーション 広告の仮想スポット市場
US20140136336A1 (en) * 2012-11-09 2014-05-15 Hulu Llc Floor price management in an online auction system for ads to be placed in a diversified content inventory

Also Published As

Publication number Publication date
JP6343370B2 (ja) 2018-06-13
WO2017179224A1 (fr) 2017-10-19
JP2017208102A (ja) 2017-11-24

Similar Documents

Publication Publication Date Title
US7970657B2 (en) Giving gifts and displaying assets in a social network environment
US10692119B2 (en) Efficiency of E commerce shopping from a picture or motion picture on the internet
US20020123955A1 (en) System and method for collectibles
US8380577B2 (en) Methods, systems, computer products, and website for progressive E-commerce
US10565614B2 (en) Advertising with digital media content
Clark Welcome to my parlor...
JP3968115B2 (ja) インターネットで用いる課金・報酬支払いシステム
Anderson Electronic commerce: in search of the perfect market
US20150269651A1 (en) System and method for purchasing by embedded, purchase-capable video player
WO2017179131A1 (fr) Dispositif de vente d'espace publicitaire
US20080228545A1 (en) Live multimedia product catalog system that integrates with on-line stores
JP2001222596A (ja) 通信販売システム
KR20000063473A (ko) 광고를 이용한 판매시스템 및 방법
JP2010086382A (ja) エイジェント機能を持った組織的アフィリエイト販売システム
JP6183675B1 (ja) 広告スペース販売装置
Gold The digital advertising guide
Datsko Successful factors and barriers for e-commerce business within fashion industry
KR102099892B1 (ko) 딱지 기반의 광고 서비스 제공 시스템 및 그 방법
JP2001265962A (ja) コミュニケーション型電子商取引装置及びその方法、記録媒体
Martínez-López et al. How Social Media Profits from Advertising and Social Commerce
JP5252321B2 (ja) ネットシステム
JP2003044712A (ja) 画廊商支援システム及び方法
Vitaliy et al. Development of e-commerce: IT technologies in the formation of agricultural systems and implementation of agricultural monitoring
CN112150175A (zh) 一种用于移动终端的用户自助广告系统
KR100906583B1 (ko) 복수의 무형 상품 결합을 통한 온라인 판매 방법 및 시스템

Legal Events

Date Code Title Description
NENP Non-entry into the national phase

Ref country code: DE

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16898591

Country of ref document: EP

Kind code of ref document: A1

122 Ep: pct application non-entry in european phase

Ref document number: 16898591

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: JP