WO2017163369A1 - Système, procédé et programme de traitement d'informations - Google Patents

Système, procédé et programme de traitement d'informations Download PDF

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Publication number
WO2017163369A1
WO2017163369A1 PCT/JP2016/059402 JP2016059402W WO2017163369A1 WO 2017163369 A1 WO2017163369 A1 WO 2017163369A1 JP 2016059402 W JP2016059402 W JP 2016059402W WO 2017163369 A1 WO2017163369 A1 WO 2017163369A1
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WIPO (PCT)
Prior art keywords
content
display
page
displayed
viewer
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PCT/JP2016/059402
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English (en)
Japanese (ja)
Inventor
鎮聳 金
Original Assignee
楽天株式会社
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Publication date
Application filed by 楽天株式会社 filed Critical 楽天株式会社
Priority to PCT/JP2016/059402 priority Critical patent/WO2017163369A1/fr
Publication of WO2017163369A1 publication Critical patent/WO2017163369A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a technical field such as display control of content provided by a website or application.
  • Patent Document 1 describes a technique for providing summary information that enables confirmation of information on a non-display portion that is not displayed on the display screen when there is content information that does not fit in the display screen.
  • Patent Document 2 relates to a technique related to an electronic underlay that stores detachable electronic paper and input information for the electronic paper in association with each other, and displays input information corresponding to the electronic paper when the electronic paper is newly attached. Are listed.
  • Patent Document 1 it is possible to confirm information of content that is not currently displayed by presenting a summary of information that is not displayed on the display screen, but the information is already displayed for a sufficient time.
  • the problem is that information about content that has not been displayed (browse) has not been provided for a sufficient amount of time because it has been summarized, including information on content that has been (viewed) and content that will be displayed in the future There is.
  • Patent Document 2 it is possible to display information input in the past with respect to the displayed content while being superimposed on the content, but it is possible to display information related to the content that the user has missed. There is a problem that can not be.
  • the present invention has been made in view of the above points and the like, and may effectively display information on content that may have been displayed on the display screen in the past and was not sufficiently displayed to the viewer. It is an object to provide an information processing system, an information processing method, and an information processing program that can be presented.
  • the invention according to claim 1 is a page on which a display area for displaying content is arranged, and a part of the entire area of the page is within the display screen. From the page where the area displayed in the display screen is changed in accordance with the operation of the viewer of the page, the display accumulated time during which the content is displayed in the display screen is represented by the page. Content that has not been sufficiently displayed based on the integrated time specifying means for specifying each of a plurality of contents included in the specific area, the information amount of the content, and the display integrated time of the content Content specifying means to be specified as, and display control means for displaying information relating to the target content in the display screen.
  • information related to content that may have been displayed on the display screen in the past and was not sufficiently displayed can be effectively presented to the viewer.
  • the content specifying unit selects a content whose display integration time is shorter than a threshold set according to the information amount of the content as the target content It is characterized by specifying as.
  • the present invention it is possible to specify the target content in which the necessary browsing time is considered according to the information amount of the content.
  • a third aspect of the present invention is the information processing system according to the second aspect, wherein the threshold value is corrected according to the number of other contents displayed in the display screen at the same time as the target content. Is further provided.
  • a more appropriate threshold value can be determined in consideration of the browsing time of other contents.
  • the interest level of the viewer with respect to the target content and the target content between the target content based on the browser preference information
  • the present invention it is possible to determine a more appropriate threshold value in consideration of the magnitude relationship between the degree of interest of a viewer for content included in a specific area and the degree of interest of a viewer for other content. .
  • the display control unit is interested in the viewer from among a plurality of contents included in the page.
  • Information regarding the target content is displayed when the content identified as being is displayed in the display screen.
  • the display control means is configured such that the content specified as interested in the viewer is within the display screen. And when the transition of the page is stopped, information on the target content is displayed.
  • the display control unit is configured to display content specified as being interested in the viewer within the display screen.
  • the target content is displayed when a time corresponding to the information amount of the content specified as being interested in the viewer has elapsed since the time of display.
  • the content of interest when browsing of the content of interest by the viewer is terminated, the content of interest can be automatically switched to the target content and effectively presented to the viewer.
  • the display control means is an operation of the viewer and is already displayed in the display screen. When the operation for redisplaying the area is performed, information on the target content is displayed.
  • the information regarding the target content can be effectively presented to the viewer.
  • the invention according to claim 9 is the information processing system according to any one of claims 1 to 4, wherein the display control means is an operation of the viewer, and the page including the target content When the operation for making a transition from to another page is performed, information on the target content is displayed.
  • the viewer when the viewer makes a transition to another page, or when trying to make a transition to another page, information related to the target content can be effectively presented to the viewer.
  • the display control unit is interested in the viewer from a plurality of contents included in the page.
  • Information on the target content is displayed in at least a part of a display area for displaying the content specified as being present.
  • the display control means includes a button for switching the display from the content specified as being interested in the viewer to the target content.
  • the content identified as being of interest is displayed on at least a part of a display area where the content is displayed.
  • the display can be switched to the target content at a desired timing for the viewer.
  • the display control unit shifts the page so that a display area for displaying the target content enters the display screen.
  • the page can be shifted so that the target content enters the display screen at a timing desired by the viewer.
  • a thirteenth aspect of the present invention is the information processing system according to any one of the first to ninth aspects, wherein content other than the target content is included in an area already displayed in the display screen.
  • the display control means displays the target content in the redisplayed display area.
  • the target content can be effectively presented to the viewer when searching for the content by returning to the area that the viewer has already browsed.
  • the invention according to claim 14 is the information processing system according to claim 13, wherein when the display size of the redisplayed display area is smaller than the display size of the target content, the display control means The display size of the content is changed to be adapted to the redisplayed display area, and the changed target content is displayed in the redisplayed display area.
  • the target content whose display size has been changed to match the display size of the redisplayed display area can be effectively presented to the viewer.
  • the invention according to claim 15 is the information processing system according to claim 13, wherein when the display size of the redisplayed display area is smaller than the display size of the target content, the display control means The content is displayed in a scrollable manner within the redisplayed display area.
  • the original target content can be effectively presented to the viewer.
  • the invention according to claim 16 is an information processing method executed by a computer, wherein a page is provided with a display area for displaying content, and a part of the entire area of the page is a part of the page.
  • Content specifying step for specifying content as target content
  • display control for displaying information on the target content in the display screen Characterized in that it comprises a step, a.
  • the invention according to claim 17 is a page in which a display area for displaying content is arranged on a computer, and a part of the entire area of the page is displayed in the display screen, and From the page in which the area displayed in the display screen changes according to the operation of the viewer of the page, the accumulated display time in which the content is displayed in the display screen is calculated in the specific area of the page.
  • Content specifying unit for specifying content that has not been sufficiently displayed as target content based on an integration time specifying unit that specifies each of a plurality of contents included in the content, an information amount of the content, and the display integration time of the content
  • a display control means for displaying information relating to the target content in the display screen.
  • information related to content that may have been displayed on the display screen in the past and was not sufficiently displayed can be effectively presented to the viewer.
  • FIG. 1 is a block diagram showing a schematic configuration example of the content providing server 1 according to the present embodiment
  • FIG. 1 is a block diagram showing a schematic configuration example of the content providing server 1 according to the present embodiment
  • FIG. 1 is a block diagram showing a schematic configuration example of the client terminal 2 according to the present embodiment
  • C) is a diagram illustrating an example of functional blocks in the system control unit 14 or the system control unit 26. It is a figure which shows an example of the locus
  • FIG. 4 is a flowchart illustrating an example of content display processing executed by a system control unit 26 of a client terminal 2.
  • FIG. 1 is a diagram illustrating a schematic configuration example of a content display system S according to the present embodiment.
  • the content display system S includes a content providing server 1, a client terminal 2, a user information management server 3, and the like.
  • the content display system S is an example of an information processing system of the present invention.
  • the content providing server 1, the client terminal 2, and the user information management server 3 are connected to a network NW.
  • the network NW is constructed by, for example, the Internet, a dedicated communication line (for example, CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.
  • a dedicated communication line for example, CATV (Community Antenna Television) line
  • a mobile communication network including a base station
  • a gateway for example, a gateway, and the like.
  • the user information management server 3 may be incorporated in the content providing server 1.
  • the content providing server 1 is a server that provides a Web site such as a shopping site, an auction site, a travel reservation site, an accommodation reservation site, a facility use reservation site, a blog site, or an SNS (Social Networking Service) site.
  • a page Web page
  • the page displayed by may be applied.
  • the page provided from the Web site is composed of structured documents such as HTML (Hyper Text Markup Language) documents and XHTML documents, image data, and the like.
  • the client terminal 2 displays the page provided from the website on the display screen displayed on the display by designating the URL of the website by the browser.
  • This display screen means an active display area (also referred to as a frame) such as a browser window.
  • a plurality of areas such as a display area for displaying content (hereinafter referred to as “content display area”) are arranged.
  • a plurality of content display areas may be arranged on one page.
  • Each content display area is assigned a unique area ID (identification information for identifying the area).
  • the content is composed of at least one of image data and text data, and is displayed as an object having a planar size that fits in the content display area.
  • the content includes, for example, articles (news) posted by Web site operators, Web site openers (eg, page managers of bloggers), etc., or introductions (eg, advertisements) of merchandise to be traded, etc.
  • Information such as introduction of sightseeing spots is included, but is not particularly limited, and may be electronic book content.
  • the article for example, information on the name, model, price, attribute, feature, and product identification information (for example, product ID and product code) introduced by the website owner And reviews of the product (for example, comments, opinions, reviews, evaluations, etc.).
  • the content is stored in the content providing server 1, for example.
  • a link hyperlink
  • a Web site that provides detailed information about a transaction target or a Web site that performs a transaction target order procedure may be set.
  • the page size (area of the entire area of the page) is larger (wider) than the size of the display screen of the client terminal 2.
  • Some pages have tags attached for classification and search of information handled on the page embedded in the Web page.
  • the tags include, for example, product categories, current events (events), and genres.
  • the user information management server 3 is a server that manages user information of the user of the client terminal 2.
  • the user of the client terminal 2 becomes a viewer of a page provided from the website.
  • the user information management server 3 includes the user ID of the user (identification information for identifying the user), password, gender, age, preference information, contact information (e-mail address, etc.), search history, browsing history, bookmark registration history, and purchase
  • a user information database for storing user information including history and the like is provided.
  • the user ID and password are authentication information necessary for the user to log in to the system. Examples of preference information include, for example, product categories in which the user is interested and interested, current events in which the user is interested in, and genres in which the user is interested in (for example, sports, business, economy, art, technology, etc.).
  • the product category is for classifying products, and is roughly classified into, for example, home appliances, food, fashion, interiors, books, and the like. Further, home appliances are further classified into, for example, a television, an audio, a personal computer, a camera, and the like, and the cameras are further classified into, for example, a single-lens reflex camera and a compact camera.
  • the user preference information may be stored in the user information database in response to a registration request from the client terminal 2 accessing the user information management server 3, or may be acquired from a questionnaire result obtained by executing a predetermined website. Good.
  • the user preference information may be specified based on at least any one of the user search history, browsing history, bookmark registration history, and purchase history, and may be updated at an appropriate timing.
  • the search history includes a search query composed of one or a plurality of words, search target attributes (product category, current affairs, genre, etc.), and search date (date includes, for example, year, month, day, and time). Is included) in association with each other.
  • Such a search history is composed of records that are distinguished for each search request from the client terminal 2, for example.
  • the number of searches for each attribute is calculated by counting the number of records for each attribute to be searched, for example.
  • the browsing history includes information posted on the page, browsing target attributes (product category, current affairs, genre, etc.), browsing date, and the like in association with each other.
  • Such browsing history is composed of, for example, records that are distinguished for each browsing request from the client terminal 2.
  • the number of browsing is calculated for each attribute by counting the number of records for each attribute to be viewed.
  • a link hyperlink
  • information for example, a product image
  • the bookmark registration history includes the name of the product registered in the bookmark, product identification information (for example, product ID and product code), and the bookmark registration date in association with each other.
  • the purchase history includes the name of the purchased product, product identification information (for example, product ID or product code), the purchase date, and the like in association with each other.
  • the history information is acquired by the user information management server 3 at a predetermined timing from various websites such as a search site in addition to the website provided by the content providing server 1 using the user ID as a key.
  • FIG. 2A is a block diagram illustrating a schematic configuration example of the content providing server 1 according to the present embodiment.
  • the content providing server 1 includes a communication unit 11, a storage unit 12, an input / output interface unit 13, a system control unit 14, and the like.
  • the system control unit 14 and the input / output interface unit 13 are connected via a system bus 15.
  • the communication unit 11 is connected to the network NW and controls the communication state.
  • the storage unit 12 includes, for example, a hard disk drive and stores various programs such as an operating system (O / S) and a server program.
  • the storage unit 12 is provided with a storage area corresponding to the website, and the storage area is arranged with the URL of the website, data such as a structured document constituting the page, and the page.
  • Information on the content display area is stored.
  • the information of the content display area includes the area ID of the content display area, the content displayed in the content display area, and the like.
  • information on the content display area is stored for each content display area.
  • data such as a structured document constituting a page, information on a content display area arranged on the page, and the like are transmitted to the client terminal 2 in response to a page request from the client terminal 2.
  • the system control unit 14 includes a CPU (Central Processing Unit) 14a (processor), a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like, and executes processing to be described later.
  • CPU Central Processing Unit
  • ROM Read Only Memory
  • RAM Random Access Memory
  • FIG. 2B is a block diagram illustrating a schematic configuration example of the client terminal 2 according to the present embodiment.
  • the client terminal 2 includes an operation unit 21, a display unit 22, a communication unit 23, a storage unit 24, an input / output interface unit 25, a system control unit 26, and the like.
  • the system control unit 26 and the input / output interface unit 25 are connected via a system bus 27.
  • the operation unit 21 includes, for example, a keyboard and a mouse.
  • the display unit 22 has a display screen for displaying the above-described page. A touch panel that serves as both the operation unit 21 and the display unit 22 may be applied.
  • the communication unit 23 is connected to the network NW and controls the communication state.
  • the storage unit 24 includes, for example, a hard disk drive and stores various programs such as an operating system (O / S), an application, and a browser.
  • the system control unit 26 includes a CPU 26a (processor), a ROM 26b, a RAM 26c, and the like, and executes processing to be described later.
  • the client terminal 2 includes, for example, a personal computer (PC), a mobile phone, a personal digital assistant (PDA), a mobile terminal (Smartphone) in which a mobile phone and a mobile information terminal are integrated, or a mobile game machine. Such terminal devices can be applied.
  • the system control unit 14 or the system control unit 26 as a computer executes a content display process to be described later according to the information processing program of the present invention.
  • the information processing program is downloaded from a predetermined server or the like via the network NW and stored in the storage unit 12 or the storage unit 24.
  • the information processing program is recorded (recorded so as to be readable by a computer) on a recording medium such as a CD (Compact Disc) or a DVD (Digital Versatile Disc), and is read from the recording medium and stored in the storage unit 12 or the storage unit. 24 may be stored.
  • FIG. 2C is a diagram illustrating an example of functional blocks in the system control unit 14 or the system control unit 26.
  • the system control unit 14 processing in the system control unit 14
  • the system control unit 26 processing in the system control unit 26
  • the display integrated time specifying unit 101 is an example of the integrated time specifying unit in the present invention.
  • the target content specifying unit 102 is an example of content specifying means, correction means, and calculation means in the present invention.
  • the display control unit 104 is an example of display control means in the present invention.
  • the display accumulated time specifying unit 101 starts the transition (for example, scrolling) of the page displayed on the display screen of the client terminal 2 and ends the transition (or when the displacement speed becomes equal to or lower than the threshold). Further, the display integration time during which the content is displayed on the display screen from the page is specified for each of the plurality of contents included in the specific area of the page.
  • the specific area is, for example, an area that is not included in the current display screen, and is included in the display screen from the start position of the display screen on the page to the end position of the display screen on the page. The included area is applicable.
  • FIG. 3 is a diagram illustrating an example of a locus traced by the display screen on the page due to the page transition.
  • contents C1 to C25 are arranged on the page (arranged in the respective content display areas), and the display screen is apparently in the order of start position ⁇ second position ⁇ third position ⁇ end position. The transition is made at (the locus of the arrow in FIG. 3).
  • the specific area corresponds to a content display area for displaying the contents C1 to C4, C9 to C14, and C19 to C23. Note that the content display area for displaying the content C4 is only partially included in the display screen at the start position, but such a content display area also corresponds to a specific area.
  • an area on the upper side of the display screen at the end position (for example, An area having a y coordinate smaller than the y coordinate of the left end coordinate (x 1 , y 1 ) of the display screen at the end position (the coordinate of the left end of the page (x 0 , y 0 )) (in this example, content
  • the content display area for displaying C4 to C6) may be a specific area, and the display integration time specifying unit 101 integrates the display time of the content included in such a specific area (content display area). (For example, if part of the content is also displayed, the display time is integrated.)
  • the display integrated time is specified, for example, to display the content C6. Display accumulated time of the content display area will be identified as 0 seconds.
  • the target content specifying unit 102 specifies, as the target content, content that has not been sufficiently displayed (content that is insufficiently displayed) based on the information amount of the content for which the display integration time is specified and the display integration time of the content. To do.
  • the target content specified in this way can also be referred to as a content (missing content) that the viewer missed in the process of changing the page.
  • the information amount of content means, for example, an apparent amount of information recognized on the display screen by a viewer. Examples of the information amount include the number of characters, the number of images included in the content, And the complexity of the image.
  • a first threshold value (required viewing time according to the content information amount) is set in advance according to the content information amount (for example, a first threshold value of 20 seconds is set for 200 characters as the information amount).
  • the target content specifying unit 102 specifies, as the target content, content whose display integration time is shorter than the first threshold set according to the information amount of each content included in the specific region. Thereby, it is possible to specify the target content in which the necessary browsing time is considered according to the information amount of each content.
  • the target content specifying unit 102 displays the plurality of contents.
  • the target content may be specified, or any predetermined number (for example, one) of the plurality of contents may be specified as the target content.
  • the target content specifying unit 102 sets the first threshold according to the number of other contents displayed on the display screen at the same time as the content included in the specific area (content that can be the target content). It is good to correct. Thereby, the more suitable 1st threshold value can be determined in consideration of the browsing time of other contents. For example, the target content specifying unit 102 is positioned within a predetermined range (for example, a range corresponding to the size of the display screen) centered on the content included in the specific region (for example, the center coordinates of the content display region are positioned). The number of other contents to be calculated is calculated. Then, the target content specifying unit 102 corrects the first threshold value so as to decrease as the number of other calculated content increases, and sets content whose display integration time is shorter than the corrected first threshold as target content. Identify.
  • a predetermined range for example, a range corresponding to the size of the display screen
  • the target content specifying unit 102 also displays the interest of the viewer with respect to the content included in the specific area and the interest of the viewer with respect to other content whose distance on the page between the content is within a predetermined distance.
  • the first threshold value may be corrected according to the magnitude relationship with the degree. Accordingly, a more appropriate first threshold value can be determined in consideration of the magnitude relationship between the viewer's interest in the content included in the specific region and the viewer's interest in other content. .
  • the target content specifying unit 102 acquires, for example, the preference information of the viewer of the page from the user information management server 3 (obtained by using the user ID of the viewer as a key), and based on the acquired preference information, The degree of interest of the viewer with respect to the content included in the specific area and the degree of interest of the viewer with respect to other content whose distance on the page between the content is within a predetermined distance are calculated.
  • the target content specifying unit 102 searches the information included in each content for the product category, current affairs, or genre indicated by the viewer's preference information. The degree of interest of the person is calculated high.
  • the target content specifying unit 102 has the viewer's interest in the content included in the specific area, and the viewer's interest in other content whose distance on the page to the content is within a predetermined distance. It correct
  • the target content specifying unit 102 determines that the viewer's interest in the content included in the specific region is the viewer's interest in other content whose distance on the page with the content is within a predetermined distance. It correct
  • the content-of-interest specifying unit 103 specifies content that is of interest to the viewer from among a plurality of contents included (arranged) in the page as content of interest.
  • the content-of-interest specifying unit 103 specifies, as content of interest, content whose display integration time is longer than a preset second threshold among the content whose display integration time has been specified by the display integration time specifying unit 101 in the past.
  • the second threshold value is set as a value sufficiently larger than the first threshold value in order to identify content that has been sufficiently browsed by the viewer as the content of interest.
  • the content-of-interest specifying unit 103 acquires, for example, the browsing information of the page viewer from the user information management server 3 (acquired using the user ID of the viewer as a key), and based on the acquired browsing information, Among a plurality of contained contents, content (content including information indicating the attribute) related to an attribute (for example, a product category or a genre) that has a relatively high track record as an operation target of the viewer is included. It may be specified as content of interest.
  • an attribute having a relatively large number of results of operation by the viewer an attribute having a relatively large number of results of operation by the viewer, an attribute having a relatively large number of searches or browsing (for example, most), a search frequency or a browsing frequency is relatively high
  • An attribute (for example, the highest) and an attribute having a relatively high designated rate (for example, the highest) are included.
  • the number of searches, the number of browsing, the search frequency, the browsing frequency, and the specified rate may be calculated by the interested content specifying unit 103 based on the acquired browsing information, or may be calculated by the user information management server 3. Good.
  • the search frequency is the number of searches in the past predetermined period (for example, one week).
  • the browsing frequency is the number of browsing times in the past predetermined period (for example, one week).
  • the display control unit 104 displays information related to the target content specified by the target content specifying unit 102 in the display screen.
  • information related to the target content include the target content itself, a summary of the target content, information notifying the existence of the target content, and a button (including tabs and links) for switching the display to the target content.
  • the display control unit 104 displays the content of interest identified as being of interest to the viewer from among the plurality of contents included in the page (that is, the content of interest identified by the content-of-interest identification unit 103) within the display screen.
  • presentation condition (presentation opportunity) J1 information related to the target content is displayed.
  • the display control unit 104 may display information on the target content when the content of interest is displayed in the display screen and the page transition is stopped (presentation condition J2). Thereby, when the transition of the page is stopped in order for the viewer to pay attention to the content of interest, information regarding the target content can be effectively presented to the viewer.
  • the display control unit 104 applies the target when the time corresponding to the information amount of the content of interest (corresponding to the first threshold value described above) has elapsed since the content of interest was displayed in the display screen (presentation condition J3).
  • Content may be displayed.
  • the display control unit 104 performs an operation for redisplaying an area already displayed in the display screen by the operation of the viewer (presentation).
  • Information regarding the target content may be displayed in the condition J4).
  • the operation for redisplaying the area already displayed in the display screen the scroll operation in the direction opposite to the scroll direction before the target content is specified, and the area already displayed in the display screen For example, an operation of expanding the display screen (expanding from a small window to a large window) so that the image is displayed again. This operation is considered to be an operation for the viewer to search for desired content.
  • the page is changed so as to include the already displayed area (for example, when the scroll is changed in the reverse direction or when the display screen is expanded), information on the target content is displayed to the viewer. It can be effectively presented.
  • the display control unit 104 performs an operation for making a transition from a page including (arranged) the target content to another page as an operation of the viewer.
  • presentation condition J5 information regarding the target content may be displayed.
  • an operation for making a transition from a page including the target content to another page an operation of designating (clicking or tapping) a button labeled “go to next page” or the like, and on the button
  • An operation of superimposing the mouse pointer that is, mouse over
  • other examples of operations for transitioning to other pages include operations for specifying (clicking or tapping) a button labeled “return”, and operations for superimposing a mouse pointer on the button.
  • the browser makes a transition to another page, or when it is going to make a transition to another page, information related to the target content can be effectively presented to the browser.
  • FIG. 4 is a diagram illustrating an example of a display screen when a tab for switching display to the target content is displayed as information regarding the target content.
  • the display control unit 104 displays a tab (an example of a button) for switching display from the content of interest C25 to the target content C4 and C12 in FIG.
  • the content of interest is displayed in a part of the content display area.
  • the display can be switched from the related content to the target content at a desired timing.
  • the display control unit 104 displays from the related content C25 to the target content C4 as shown in FIG. Switch.
  • FIG. 5 shows an example of a display screen when a button (jump button) for changing the page is displayed as information related to the target content so that a content display area for displaying the target content enters the display screen.
  • the display control unit 104 changes the page so that the content display area for displaying the target contents C4 and C12 enters the display screen.
  • the jump button is displayed in a part of the content display area for displaying the content of interest. Thereby, a page can be changed so that the content display area which displays target content in a viewer's desired timing may enter in a display screen.
  • the button (jump button) for changing the page so that the content display area for displaying the target content enters the display screen is not displayed in a part of the content display area for displaying the content of interest. It may be displayed at an arbitrary position in the display screen. Then, when a jump button for changing the page is designated by the operation of the viewer so that, for example, a content display area for displaying the target content C4 enters the display screen, the display control unit 104 displays FIG. As shown in (B), the page is changed so that the content display area for displaying the target content C4 enters the display screen.
  • the jump button shown in FIG. 5 displays an arrow indicating the direction in which the target content C4 is arranged on the page. Thereby, it is possible to make the viewer easily grasp the position where the target content C4 is arranged.
  • the jump button is not a button for changing the page, but may simply be information notifying the viewer of the existence of the target content.
  • FIG. 6 is a diagram illustrating an example of a display screen when target content (that is, target content itself) is displayed as information regarding the target content.
  • the display control unit 104 is included in the area already displayed in the display screen, and the content display area for displaying the content C23 other than the target content C4 is redisplayed (that is, when the presentation condition J4 is satisfied).
  • the target content C4 is displayed in the redisplayed content display area. This makes it possible to effectively present the target content to the viewer when searching for content by returning to the area that the viewer has already browsed.
  • FIG. 7 is a diagram illustrating an example of a display screen when a summary of the target content is displayed as information regarding the target content.
  • the display size of the redisplayed content display area is smaller than the display size of the target content.
  • the display control unit 104 changes the display size of the target content C4 so as to be adapted to the redisplayed content display area, and the changed target content (in this example) Then, a summary of the target content is displayed in the redisplayed content display area.
  • the display control unit 104 selects a summary of the target content that matches the display size of the redisplayed content display area from a plurality of target content summaries prepared in advance for different display sizes of the content display area.
  • the display size of the target content is changed so as to be adapted to the content display area.
  • the display control unit 104 processes the target content so as to fit the display size of the redisplayed content display area (for example, deletion of characters or reduction or deletion of the image size), thereby the content display area.
  • the display size of the target content may be changed so as to conform to. Further, when the target content whose display size has been changed is designated, the target content before the change may be displayed.
  • FIG. 8 is a diagram illustrating an example of a display screen when the target content is scrolled and displayed as information regarding the target content.
  • the example of FIG. 8 is an example when the display size of the redisplayed content display area is smaller than the display size of the target content, as in FIG.
  • the display control unit 104 displays the target content C4 in a scrollable manner within the redisplayed content display area.
  • the scrolling in this case may be automatic scrolling or manual scrolling. Manual scrolling is performed by moving the scroll bar Sb shown in FIGS. 8A and 8B up and down by the operation of the viewer.
  • FIG. 9 is a flowchart illustrating an example of content display processing executed by the system control unit 26 of the client terminal 2.
  • the content display process executed by the system control unit 26 is performed according to a program (script) described in the structured document of the page, for example.
  • the system control unit 26 of the client terminal 2 accesses the content providing server 1 and transmits a page request according to the URL of the Web site specified by the browser by the operation of the page viewer, the content providing server 1 (the Web site) ) To the client terminal 2.
  • the system control unit 26 of the client terminal 2 acquires the page from the content providing server 1, it starts the content display process shown in FIG.
  • the content display process shown in FIG. 9 may be started after the user of the client terminal 2 (that is, the page viewer) is logged in by a login request from the client terminal 2 to the content providing server 1.
  • the system control unit 26 displays the acquired page on the display screen that appears on the display (step S1).
  • step S2 determines whether or not there is an operation for changing the page by the viewer (step S2). If the system control unit 26 determines that there is no operation for changing the page by the viewer (step S2: NO), the system control unit 26 advances the process to step S3. On the other hand, if the system control unit 26 determines that there has been an operation for changing the page by the viewer (step S2: YES), the system control unit 26 advances the process to step S4. In step S ⁇ b> 3, the system control unit 26 determines whether or not there has been an operation for terminating display of the page by the viewer. When the system control unit 26 determines that there is an operation to end the display of the page by the viewer (step S3: YES), the content display process ends. On the other hand, if the system control unit 26 determines that there is no operation to end the display of the page by the viewer (step S3: NO), the system control unit 26 returns the process to step S2.
  • step S4 the system control unit 26 starts changing the page (for example, scrolling) in response to an operation for changing the page, and accumulates the area ID and display time of the content display area displayed in the display screen. Start.
  • the system control unit 26 determines whether or not the page transition speed is equal to or lower than the threshold (step S5). If the system control unit 26 determines that the page transition speed is equal to or lower than the threshold (step S5: YES), the system control unit 26 advances the process to step S6. On the other hand, when the system control unit 26 determines that the page transition speed is not equal to or lower than the threshold (step S5: NO), the system control unit 26 returns the process to step S5.
  • step S6 the system control unit 26 (display integrated time specifying unit 101) displays the display integrated time during which the content is displayed in the display screen after the processing in step S4, in a plurality of areas included in the specific area described above. Specify for each content.
  • the system control unit 26 transmits information indicating the range (for example, coordinates) of the page displayed in the display screen to the content providing server 1, so that the system control unit 14 of the content providing server 1
  • the display integration time displayed in the display screen may be specified for each of a plurality of contents included in the specific area described above.
  • the system control unit 26 (target content specifying unit 102), based on the information amount of the content specified in step S6 and the display integrated time of the content, based on the display integrated time specified in step S6, For example, content whose display integration time is equal to or less than the first threshold is specified as target content (step S7).
  • the system control unit 26 (target content specifying unit 102) sets the first threshold value according to the number of other content displayed on the display screen at the same time as the content included in the specific region. After correction, content whose display integration time is equal to or less than the first threshold may be specified as target content.
  • the system control unit 26 acquires the browser's preference information from the user information management server 3 using the user ID of the viewer as a key, and Based on the acquired preference information, the viewer's interest in the content included in the specific area, and the viewer's interest in other content whose distance on the page between the content is within a predetermined distance And may be calculated. In this case, the system control unit 26 (target content specifying unit 102) determines that the viewer's interest in the content included in the specific region and the distance on the page between the content are within a predetermined distance.
  • the content whose display integration time is the first threshold value or less may be specified as the target content.
  • a plurality of target contents may be specified in the process of step S7.
  • the process returns to step S2.
  • the system control unit 14 of the content providing server 1 selects, for example, content whose display integration time is equal to or less than the first threshold based on the information amount of the content whose display integration time is specified and the display integration time of the content. You may specify as object content.
  • the system control unit 26 specifies content that is of interest to the viewer other than the target content from among the plurality of contents included (arranged) in the page (step) S8).
  • the system control unit 26 (interested content specifying unit 103) is interested in content whose display integration time is longer than the preset second threshold among the content whose display integration time is specified in step S6. Identify as content.
  • the display integration time specified in step S6 may be configured to be stored in the storage unit 24 or the like in association with the area ID even after the page is closed. In this case, the content of interest can be specified based not only on the display integration time specified in the current process but also on the display integration time specified before the current process.
  • the system control unit 26 acquires the browsing information of the viewer from the user information management server 3 using the user ID of the viewer as a key, and Based on the acquired browsing information, as described above, content related to an attribute that has a relatively high track record as an operation target of the viewer may be specified as content of interest.
  • the content of interest described above may not be specified.
  • the system control unit 14 of the content providing server 1 may specify content that is of interest to the viewer other than the target content among the plurality of contents included in the page as the content of interest.
  • step S9 determines whether or not the presentation condition described above is satisfied.
  • step S9: YES it is determined whether or not the presentation condition is satisfied for each target content. If it is determined that the presentation condition is satisfied (step S9: YES), the system control unit 26 advances the process to step S10. On the other hand, when the system control unit 26 determines that the presentation condition is not satisfied (step S9: NO), the process proceeds to step S11.
  • step S10 the system control unit 26 (display control unit 104) displays information on the target content specified in step S7 on the display screen, and advances the process to step S11.
  • the system control unit 14 of the content providing server 1 may display information related to the target content on the display screen (for example, data for displaying information related to the target content is transmitted to the browser of the system control unit 26). To display information on the target content in the display screen).
  • step S11 the system control unit 26 determines whether or not there is an operation by the viewer. Examples of this operation include an operation for changing a page, an operation for designating a button (including a tab and a link), and an operation for redisplaying an area. If it is determined that there is no operation by the viewer (step S11: NO), the system control unit 26 advances the process to step S12. On the other hand, if the system control unit 26 determines that there is an operation by the viewer (step S11: YES), the system control unit 26 advances the process to step S13.
  • step S12 the system control unit 26 determines whether or not there has been an operation for terminating the display of the page by the viewer.
  • step S12: YES the system control unit 26 determines that there is an operation for terminating the display of the page by the viewer.
  • step S12: NO the system control unit 26 returns the process to step S9.
  • step S ⁇ b> 13 the system control unit 26 changes a page according to an operation by the viewer (for example, a process of scrolling the page, a process of switching the display to the target content, and the target content entering the display screen). For example, processing to be performed). Thereafter, the process returns to step S9.
  • a predetermined condition for example, when a predetermined time has elapsed since the target content is specified in step S7, or when the operation of the viewer is not longer than the predetermined time, the process returns to step S2. (In this case, the target content is specified again).
  • content is displayed in the display screen from a page in which the area displayed in the display screen changes according to the operation of the page viewer.
  • the display accumulated time is specified for each of a plurality of contents included in a specific area of the page, and content that has not been sufficiently displayed is determined based on the information amount of the content and the display accumulated time of the content. Since it is specified as target content and information related to the target content is displayed on the display screen, it may have been displayed on the display screen in the past and may not be displayed sufficiently, Information regarding the overlooked content can be effectively presented to the viewer.

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Abstract

Selon l'invention, dans le présent système d'affichage de contenu (S), à partir d'une page dans laquelle la zone affichée à l'intérieur d'un écran d'affichage se déplace en réponse à une action effectuée par un visualiseur de page, le temps d'affichage cumulé durant lequel le contenu est affiché à l'intérieur d'un écran d'affichage est indiqué pour une pluralité de contenus présents dans une zone spécifique de ladite page; et le contenu qui ne s'est pas affiché correctement est indiqué comme contenu applicable sur la base d'une quantité d'informations de contenu et du temps d'affichage cumulé dudit contenu, et des informations relatives audit contenu applicable sont affichées à l'intérieur de l'écran d'affichage.
PCT/JP2016/059402 2016-03-24 2016-03-24 Système, procédé et programme de traitement d'informations WO2017163369A1 (fr)

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Citations (7)

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WO2007091298A1 (fr) * 2006-02-06 2007-08-16 Creative Link Corporation Dispositif de traitement d'affichage, méthode de traitement d'affichage et programme informatique
JP2009295142A (ja) * 2008-01-23 2009-12-17 Vsol Inc デジタルコンテンツ配信システムおよび配信方法
US20110082755A1 (en) * 2009-10-06 2011-04-07 Oded Itzhak System and method for presenting and metering advertisements
JP2013030114A (ja) * 2011-07-29 2013-02-07 Rakuten Inc 情報処理装置、情報処理方法、情報処理プログラム、及び情報処理プログラムが記録された記録媒体
JP2013080457A (ja) * 2011-09-30 2013-05-02 Internatl Business Mach Corp <Ibm> コンテンツ取得アプリケーションにおいて広告を表示するための方法、システム、コンピュータ・プログラム
JP2014219740A (ja) * 2013-05-01 2014-11-20 エヌ・ティ・ティ・コムウェア株式会社 情報処理装置、情報処理システム、情報処理方法およびプログラム
JP2015099557A (ja) * 2013-11-20 2015-05-28 ヤフー株式会社 配信装置、端末装置、配信方法、配信プログラム及び端末プログラム

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007091298A1 (fr) * 2006-02-06 2007-08-16 Creative Link Corporation Dispositif de traitement d'affichage, méthode de traitement d'affichage et programme informatique
JP2009295142A (ja) * 2008-01-23 2009-12-17 Vsol Inc デジタルコンテンツ配信システムおよび配信方法
US20110082755A1 (en) * 2009-10-06 2011-04-07 Oded Itzhak System and method for presenting and metering advertisements
JP2013030114A (ja) * 2011-07-29 2013-02-07 Rakuten Inc 情報処理装置、情報処理方法、情報処理プログラム、及び情報処理プログラムが記録された記録媒体
JP2013080457A (ja) * 2011-09-30 2013-05-02 Internatl Business Mach Corp <Ibm> コンテンツ取得アプリケーションにおいて広告を表示するための方法、システム、コンピュータ・プログラム
JP2014219740A (ja) * 2013-05-01 2014-11-20 エヌ・ティ・ティ・コムウェア株式会社 情報処理装置、情報処理システム、情報処理方法およびプログラム
JP2015099557A (ja) * 2013-11-20 2015-05-28 ヤフー株式会社 配信装置、端末装置、配信方法、配信プログラム及び端末プログラム

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