WO2017128324A1 - Method for matching and pushing information according to client visit frequency, and intelligent promotion system - Google Patents

Method for matching and pushing information according to client visit frequency, and intelligent promotion system Download PDF

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Publication number
WO2017128324A1
WO2017128324A1 PCT/CN2016/072885 CN2016072885W WO2017128324A1 WO 2017128324 A1 WO2017128324 A1 WO 2017128324A1 CN 2016072885 W CN2016072885 W CN 2016072885W WO 2017128324 A1 WO2017128324 A1 WO 2017128324A1
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customer
store
client
unit
information
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PCT/CN2016/072885
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French (fr)
Chinese (zh)
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吕璇
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吕璇
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Priority to PCT/CN2016/072885 priority Critical patent/WO2017128324A1/en
Publication of WO2017128324A1 publication Critical patent/WO2017128324A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the field of the invention belongs to the field of push software, a method for matching push information according to customer visit frequency and an intelligent promotion system.
  • the customers who shop in the physical store are mostly customers who have a certain economic foundation and strong purchasing power. These customers will choose the brand and the specific style according to their own tastes and preferences.
  • the price of the selected items is basically fixed. It is easy to form more targeted brand selection preferences and usage preferences, and physical stores can promote accurate marketing.
  • the embodiment of the invention provides a method for matching the push information according to the customer's patronage frequency, and aims to enter the precise marketing by the customer who visits the storefront through the customer's patronage of the frequency matching push information method and the intelligent promotion system, so that the customer can obtain the favorite in the shortest time.
  • the present invention is implemented in such a manner that a method for matching push information according to a customer's patronage frequency includes the following steps:
  • the embodiment of the invention further provides an intelligent recommendation system, wherein the system comprises:
  • a recording unit a reading unit, a statistical unit, a judging unit, and a pushing unit. among them:
  • a recording unit for recording all relevant information of customers entering the store
  • a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;
  • a statistical unit wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;
  • a judging unit wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;
  • the pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent shop visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer.
  • customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.
  • FIG. 1 is a schematic flowchart of a method for matching push information according to a customer's patronage frequency according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an intelligent promotion system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for matching push information according to a customer's patronage frequency according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 all relevant information of the customers entering the store is recorded.
  • the membership card will record the customer's personal information, such as gender, age, occupation, purchase history and so on.
  • the customer can enter the store information by swiping the card.
  • step S102 all relevant information of the customers entering the store is read.
  • step S103 the contact information whose user contact times exceed a certain threshold is counted.
  • step S104 it is determined whether the customer belongs to a customer who frequently enters the store. If no, go to step S105 , the prompt message is not sent; if yes, the process proceeds to step S106, and when the new product is launched, the relevant information for pushing the new product is sent to the customer.
  • customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.
  • FIG. 2 is a schematic structural diagram of an intelligent financing system according to an embodiment of the present invention, where the intelligent financing system includes:
  • the recording unit 21 is used to record all relevant information of the customers entering the store.
  • the reading unit 22 has an input terminal connected to the output end of the recording unit 21 for reading all relevant information of the customer entering the store.
  • Statistical unit 23 its input and reading unit 22 The output is connected to the customer information for counting the number of times the user enters the store exceeds a certain threshold.
  • Judging unit 24 its input end and the statistical unit 23 The output is connected to determine whether the customer is a customer who frequently enters the store.
  • Push unit 25 and the determining unit 24 The output is connected.
  • the relevant information for pushing the new product is sent to the customer.
  • the working principle is that the recording unit 21 records all relevant information of the customers entering the store. Reading unit 22 Read all relevant information about entering our customers. The statistical unit 23 counts the customer information that the user enters the store more than a certain threshold. Judging unit 24 Determine if the customer is a customer who regularly enters the store. When judging a customer who is frequented by the store, the push unit 25 sends a message to the customer to push the new product when the new product is launched.
  • customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.

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Abstract

A method for matching and pushing information according to a client visit frequency, and an intelligent promotion system. The method comprises: recording relevant information about all clients entering a current store (S101); collecting statistics of client information about a user, the number of times of entering the store by the user exceeding a certain threshold value (S103); determining whether a client is a client who often enters the store for shopping (S104); if not, not sending prompt information (S105); and if so, when introducing a new product, sending relevant information about the introduced new product to the client (S106). By means of the method for matching and pushing information according to a client visit frequency, and the intelligent promotion system, a client who often visits a store is grouped into precise marketing, so that it is convenient for the client to obtain the latest information about a product of a brand of his or her interest in the shortest time and purchase the product at the first time, thereby enhancing the convenience of client shopping, increasing the client loyalty, and improving the client experience.

Description

根据客户光顾频率匹配推送信息方法及智能推介系统  Matching push information method and intelligent promotion system according to customer visit frequency 技术领域Technical field
本发明 领域 属于推送软件领域，一种根据客户光顾频率匹配推送信息方法以及智能推介系统。  The field of the invention belongs to the field of push software, a method for matching push information according to customer visit frequency and an intelligent promotion system.
背景技术Background technique
现在人们的生活逐渐互联网化，很多消费者购物都是通过网上进行，使得很多人可以足不出户，就能购买到自己喜欢的商品，但是很多东西也不能完全依赖于网上购物，现在PS技术发达，很多商品照片与实物之间存在较大差异，以至于通过网上购物的商品在收到实物时往往发现面目全非，完全不能使用，或者不能达到理想的效果，在这种情况下，只能选择退货，所以很多顾客依然选择在实体店购物。Nowadays, people's lives are gradually becoming Internet-based. Many consumers shop online through online, so that many people can buy their favorite products without leaving their homes, but many things can't rely entirely on online shopping. Now PS technology Developed, there are big differences between many commercial photos and real objects, so that products that are purchased through online often find out that they are completely unrecognizable when they receive physical objects, and they cannot be used at all, or they cannot achieve the desired effect. In this case, they can only choose Return, so many customers still choose to shop in the store.
经过沉淀，在实体店购物的顾客大都是属于拥有一定经济基础，具有较强购买力的客户，该类客户会根据自己的品位和喜好，选择品牌和特定款式，所选择物品的价格基本也比较固定，容易形成较为定向的品牌选择偏好和使用偏好，实体店可以据提升精准化营销。After the precipitation, the customers who shop in the physical store are mostly customers who have a certain economic foundation and strong purchasing power. These customers will choose the brand and the specific style according to their own tastes and preferences. The price of the selected items is basically fixed. It is easy to form more targeted brand selection preferences and usage preferences, and physical stores can promote accurate marketing.
但是现在实体店经营依然停留在过去等顾客上门的陈旧营销模式，不能根据客户的需求进行定向推送和特色化服务，在互联网购物无上限提升客户体验的方式存在较大的差异，如果不能保证与时俱进，在未来将会面临着更大范围的客户流失。However, the physical store operation still stays in the old marketing mode of customers and customers in the past. It can't carry out targeted push and specialized services according to customers' needs. There is a big difference in the way that there is no upper limit to improving customer experience in Internet shopping. If there is no guarantee, Advancing with the times, we will face a wider range of customer losses in the future.
综上，为应对电子商务的竞争，实体店应当推陈出新，紧抓客户需求，迎接电子商务的挑战，亟需一种通过客户光顾频率匹配推送信息方法以及智能推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验。In summary, in order to cope with the competition of e-commerce, physical stores should introduce new products, grasp the needs of customers, meet the challenges of e-commerce, and urgently need a method of pushing information through frequency matching by customers and intelligent promotion system, which will often enter customers who visit the store. Accurate marketing allows customers to get the latest information on their favorite brand products in the shortest time, so that they can purchase in the first time, enhance the convenience of customers' shopping, increase customer stickiness and enhance customer experience.
技术问题technical problem
本发明实施例提供了一种根据客户光顾频率匹配推送信息方法，目的通过客户光顾频率匹配推送信息方法以及智能推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验。 The embodiment of the invention provides a method for matching the push information according to the customer's patronage frequency, and aims to enter the precise marketing by the customer who visits the storefront through the customer's patronage of the frequency matching push information method and the intelligent promotion system, so that the customer can obtain the favorite in the shortest time. The latest information on branded products, in order to purchase in the first time, enhance the convenience of customers' shopping, increase customer stickiness and enhance customer experience.
技术解决方案Technical solution
本发明是这样实现的：一种根据客户光顾频率匹配推送信息方法 ， 包括以下步骤： The present invention is implemented in such a manner that a method for matching push information according to a customer's patronage frequency includes the following steps:
记录所有进入本店客户的相关信息； Record all relevant information about customers entering the store;
读取所有进入本店客户的相关信息； Read all relevant information about customers entering the store;
统计用户进店次数超过一定阈值的客户信息； Count customer information that the number of users entering the store exceeds a certain threshold;
判断客户是否属于经常进店购物的客户； Determine whether the customer is a customer who regularly enters the store;
若否，不发出提示信息； If no, no prompt message is sent;
若是，在新品推出时，向客户发出推送新品的相关信息。 If so, when the new product is launched, the customer will be sent information about pushing the new product.
本发明实施例还提供了一种智能推介系统，其特征在于，所述系统包括： The embodiment of the invention further provides an intelligent recommendation system, wherein the system comprises:
记录单元，读取单元、统计单元、判断单元、推送单元。其中： A recording unit, a reading unit, a statistical unit, a judging unit, and a pushing unit. among them:
记录单元，用于记录所有进入本店客户的相关信息； a recording unit for recording all relevant information of customers entering the store;
读取单元，其输入端与记录单元的输出端连接，用于读取所有进入本店客户的相关信息； a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;
统计单元，其输入端与读取单元的输出端连接，用于统计用户进店次数超过一定阈值的客户信息； a statistical unit, wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;
判断单元，其输入端与所述统计单元的输出端连接，用于判断客户是否属于经常进店购物的客户； a judging unit, wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;
推送单元，与所述判断单元输出端连接，当判断属于经常进店光顾的客户，在新品推出时，向客户发出推送新品的相关信息。 The pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent shop visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer.
有益效果Beneficial effect
通过客户光顾频率匹配推送信息方法以及智能推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验。 Through the customer's visit to the frequency matching push information method and the intelligent promotion system, customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.
附图说明DRAWINGS
图 1 是本发明实施例提供的一种根据客户光顾频率匹配推送信息方法 的流程示意图 ； 1 is a schematic flowchart of a method for matching push information according to a customer's patronage frequency according to an embodiment of the present invention;
图 2 是本发明实施例提供的智能推介系统的结构示意图。 FIG. 2 is a schematic structural diagram of an intelligent promotion system according to an embodiment of the present invention.
本发明的实施方式Embodiments of the invention
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进入进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 In order to make the objects, technical solutions and advantages of the present invention more comprehensible, the present invention will be further described in detail with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是本发明实施例提供的一种根据客户光顾频率匹配推送信息方法 的流程示意图 ，为了便于说明，只示出了与本发明实施例相关的部分。 FIG. 1 is a schematic flowchart of a method for matching push information according to a customer's patronage frequency according to an embodiment of the present invention; For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中， 记录所有进入本店客户的相关信息。 In step S101, all relevant information of the customers entering the store is recorded.
现在记录的方式比较简便和多元，现在每个商场都在推出会员服务，会员卡上会记录客户的个人信息，如性别，年龄，职业，购买历史等。当客户进店时，可以通过刷卡的方式记录客户进店信息。 Now the way of recording is relatively simple and diverse. Now every mall is launching membership service. The membership card will record the customer's personal information, such as gender, age, occupation, purchase history and so on. When the customer enters the store, the customer can enter the store information by swiping the card.
在步骤 S102 中，读取所有进入本店客户的相关信息。 In step S102, all relevant information of the customers entering the store is read.
在步骤 S103 中，统计用户联系次数超过一定阈值的联系人信息。 In step S103, the contact information whose user contact times exceed a certain threshold is counted.
统计客户在一段时间（可以设定为一个月、一年等，不宜太短）内光顾店面次数超过一定阈值的客户信息，作为下一步程序启动的基础性信息，以此排除偶尔进店的客户，降低营销成本，提高精准化水平。 Statistics customer information in a period of time (can be set to one month, one year, etc., should not be too short) to visit the customer information of the store number exceeding a certain threshold, as the basic information for the next program start, to exclude customers who occasionally enter the store Reduce marketing costs and improve the level of precision.
在步骤 S104 中，判断客户是否属于经常进店购物的客户。若否，进入步骤 S105 ，不发出提示信息；若是，进入步骤 S106 ，在新品推出时，向客户发出推送新品的相关信息。 In step S104, it is determined whether the customer belongs to a customer who frequently enters the store. If no, go to step S105 , the prompt message is not sent; if yes, the process proceeds to step S106, and when the new product is launched, the relevant information for pushing the new product is sent to the customer.
通过客户光顾频率匹配推送信息方法以及智能推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验。 Through the customer's visit to the frequency matching push information method and the intelligent promotion system, customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.
图 2 是本发明实施例提供的一种智能融资系统的结构示意图，该智能融资系统包括： 2 is a schematic structural diagram of an intelligent financing system according to an embodiment of the present invention, where the intelligent financing system includes:
记录单元 21 ，读取单元 22 、统计单元 23 、判断单元 24 、推送单元 25 。其中： Recording unit 21, reading unit 22, statistical unit 23, judging unit 24, push unit 25 . among them:
记录单元 21 ，用于记录所有进入本店客户的相关信息。 The recording unit 21 is used to record all relevant information of the customers entering the store.
读取单元 22 ，其输入端与记录单元 21 的输出端连接，用于读取所有进入本店客户的相关信息。 The reading unit 22 has an input terminal connected to the output end of the recording unit 21 for reading all relevant information of the customer entering the store.
统计单元 23 ，其输入端与读取单元 22 的输出端连接，用于统计用户进店次数超过一定阈值的客户信息。 Statistical unit 23, its input and reading unit 22 The output is connected to the customer information for counting the number of times the user enters the store exceeds a certain threshold.
判断单元 24 ，其输入端与所述统计单元 23 的输出端连接，用于判断客户是否属于经常进店购物的客户。 Judging unit 24, its input end and the statistical unit 23 The output is connected to determine whether the customer is a customer who frequently enters the store.
推送单元 25 ，与所述判断单元 24 输出端连接，当判断属于经常进店光顾的客户，在新品推出时，向客户发出推送新品的相关信息。 Push unit 25, and the determining unit 24 The output is connected. When it is judged that it belongs to the customer who frequents the store, when the new product is launched, the relevant information for pushing the new product is sent to the customer.
其工作原理是：记录单元 21 记录所有进入本店客户的相关信息。读取单元 22 读取所有进入本店客户的相关信息。统计单元 23 统计用户进店次数超过一定阈值的客户信息。判断单元 24 判断客户是否属于经常进店购物的客户。当判断属于经常进店光顾的客户，推送单元 25 在新品推出时，向客户发出推送新品的相关信息。 The working principle is that the recording unit 21 records all relevant information of the customers entering the store. Reading unit 22 Read all relevant information about entering our customers. The statistical unit 23 counts the customer information that the user enters the store more than a certain threshold. Judging unit 24 Determine if the customer is a customer who regularly enters the store. When judging a customer who is frequented by the store, the push unit 25 sends a message to the customer to push the new product when the new product is launched.
通过客户光顾频率匹配推送信息方法以及智能推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验。 Through the customer's visit to the frequency matching push information method and the intelligent promotion system, customers who frequent the store will enter the precise marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so as to purchase in the first time and enhance the convenience of customers' shopping. Increase customer stickiness and enhance customer experience.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

  1. 一种 根据客户光顾频率匹配推送信息方法，其特征在于，所述方法包括如下步骤： A method for matching push information according to a customer visit frequency, characterized in that the method comprises the following steps:
    记录所有进入本店客户的相关信息；Record all relevant information about customers entering the store;
    读取所有进入本店客户的相关信息；Read all relevant information about customers entering the store;
    统计用户进店次数超过一定阈值的客户信息；Count customer information that the number of users entering the store exceeds a certain threshold;
    判断客户是否属于经常进店购物的客户；Determine whether the customer is a customer who regularly enters the store;
    若否，不发出提示信息；If no, no prompt message is sent;
    若是，在新品推出时，向客户发出推送新品的相关信息。If so, when the new product is launched, the customer will be sent information about pushing the new product.
  2. 一种智能推介系统，其特征在于，所述系统包括：An intelligent referral system, characterized in that the system comprises:
    记录单元，读取单元、统计单元、判断单元、推送单元，其中：a recording unit, a reading unit, a statistical unit, a judging unit, and a pushing unit, wherein:
    记录单元，用于记录所有进入本店客户的相关信息；a recording unit for recording all relevant information of customers entering the store;
    读取单元，其输入端与记录单元的输出端连接，用于读取所有进入本店客户的相关信息；a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;
    统计单元，其输入端与读取单元的输出端连接，用于统计用户进店次数超过一定阈值的客户信息；a statistical unit, wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;
    判断单元，其输入端与所述统计单元的输出端连接，用于判断客户是否属于经常进店购物的客户；a judging unit, wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;
    推送单元，与所述判断单元输出端连接，当判断属于经常进店光顾的客户，在新品推出时，向客户发出推送新品的相关信息。The pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent shop visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer.
PCT/CN2016/072885 2016-01-29 2016-01-29 Method for matching and pushing information according to client visit frequency, and intelligent promotion system WO2017128324A1 (en)

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