WO2017128322A1 - Data collection method for mode technology of matching and pushing according to frequency, and promotion system - Google Patents
Data collection method for mode technology of matching and pushing according to frequency, and promotion system Download PDFInfo
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- WO2017128322A1 WO2017128322A1 PCT/CN2016/072883 CN2016072883W WO2017128322A1 WO 2017128322 A1 WO2017128322 A1 WO 2017128322A1 CN 2016072883 W CN2016072883 W CN 2016072883W WO 2017128322 A1 WO2017128322 A1 WO 2017128322A1
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- the field of the invention belongs to the field of push software, a data acquisition method and a promotion system according to the frequency matching push method technology.
- the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
- the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
- similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
- the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
- core technologies such as CDMA underlying technology
- market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
- the embodiment of the invention provides a data collection method according to the frequency matching push mode technology, and aims to facilitate the customer to obtain the customer in the shortest time by the client patronizing the frequency matching push information method and the promotion system.
- a data acquisition method according to a frequency matching push mode technique comprising the following steps:
- the customer will be sent relevant information for pushing the new product, and the technical usage data will be sent to the data collection terminal preset by the manufacturer.
- the embodiment of the invention further provides a referral system, wherein the system comprises:
- a recording unit a reading unit, a statistical unit, a judging unit, a pushing unit, and a data transmitting unit, wherein:
- a recording unit for recording all relevant information of customers entering the store
- a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;
- a statistical unit wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;
- a judging unit wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;
- the pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent in-store visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;
- the data sending unit is configured to send the technical usage data to the data collection end preset by the manufacturer.
- FIG. 1 is a schematic flowchart of a data collection method according to a frequency matching push mode technology according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a referral system according to an embodiment of the present invention.
- FIG. 1 is a schematic flowchart of a data collection method according to a frequency matching push mode technology according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 all relevant information of the customers entering the store is recorded.
- the membership card will record the customer's personal information, such as gender, age, occupation, purchase history and so on.
- the customer can enter the store information by swiping the card.
- step S102 all relevant information of the customers entering the store is read.
- step S103 the contact information whose user contact times exceed a certain threshold is counted.
- step S104 it is determined whether the customer belongs to a customer who frequently enters the store. If no, go to step S105 If no, the prompt information is sent; if yes, the process proceeds to step S106, and when the new product is launched, the relevant information for pushing the new product is sent to the customer, and the technical use data is sent to the data collection end preset by the manufacturer.
- the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
- FIG. 2 is a schematic structural diagram of an intelligent financing system according to an embodiment of the present invention, where the intelligent financing system includes:
- the recording unit 21 is used to record all relevant information of the customers entering the store.
- the reading unit 22 has an input terminal connected to the output end of the recording unit 21 for reading all relevant information of the customer entering the store.
- Statistical unit 23 its input and reading unit 22 The output is connected to the customer information for counting the number of times the user enters the store exceeds a certain threshold.
- Judging unit 24 its input end and the statistical unit 23 The output is connected to determine whether the customer is a customer who frequently enters the store.
- Push unit 25, and the determining unit 24 The output terminal is connected. When it is judged that it belongs to the customer who frequents the store visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;
- the data sending unit 26 is configured to send the technical usage data to the data collection end preset by the manufacturer.
- the working principle is that the recording unit 21 records all relevant information of the customers entering the store. Reading unit 22 Read all relevant information about entering our customers. The statistical unit 23 counts the customer information that the user enters the store more than a certain threshold. Judging unit 24 Determine if the customer is a customer who regularly enters the store. When judging a customer who is a frequent visitor to the store, the push unit 25 issues a related information for pushing the new product to the customer when the new product is launched, and at the same time, the data transmitting unit 26 Send technical usage data to the data acquisition terminal preset by the manufacturer.
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Abstract
The present invention belongs to the field of pushing software. A data collection method for mode technology of matching and pushing according to a frequency, and a promotion system. The method comprises: recording relevant information about all clients entering a current store; collecting statistics of client information about a user, the number of times of entering the store by the user exceeding a certain threshold value; determining whether a client is a client who often enters the store for shopping; if not, not sending prompt information; and if so, when introducing a new product, sending relevant information about the introduced new product to the client, and sending technology usage data to a data collection end pre-set by a manufacturer. By means of the method for matching and pushing information according to a client visit frequency, and the promotion system in the present invention, a client who often visits a store is grouped into precise marketing, so that it is convenient for the client to obtain the latest information about a product of a brand of his or her interest in the shortest time and purchase the product at the first time, thereby enhancing the convenience of client shopping, increasing the client loyalty, and improving the client experience. Moreover, by means of timely feedback after the technology is used, it is also convenient for a manufacturer to collect a usage condition of the relevant technology timely and effectively.
Description
本发明 领域 属于推送软件领域，一种根据频率匹配推送方式技术的数据采集方法以及推介系统。 The field of the invention belongs to the field of push software, a data acquisition method and a promotion system according to the frequency matching push method technology.
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
According to the national intellectual property database, the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 根据客户光顾频率匹配推送信息方法以及智能推介系统
》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
Therefore, there is a need to have a way to timely assess the market acceptance or value of related technologies through real data, and at the same time, in order to make my last application, "pick information method based on customer visit frequency matching and intelligent promotion system.
The related technology in the paper is evaluated in time, and a method for collecting/sending data using technology is proposed.
本发明实施例提供了一种根据频率匹配推送方式技术的数据采集方法，目的通过客户光顾频率匹配推送信息方法以及推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验，同时，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The embodiment of the invention provides a data collection method according to the frequency matching push mode technology, and aims to facilitate the customer to obtain the customer in the shortest time by the client patronizing the frequency matching push information method and the promotion system. Love the latest information of brand products, so that you can purchase in the first time, enhance the convenience of customers' shopping, increase customer's stickiness and enhance customer experience. At the same time, through timely feedback after using technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner. .
本发明是这样实现的：一种根据频率匹配推送方式技术的数据采集方法 ， 包括以下步骤： The present invention is implemented as follows: A data acquisition method according to a frequency matching push mode technique, comprising the following steps:
记录所有进入本店客户的相关信息； Record all relevant information about customers entering the store;
读取所有进入本店客户的相关信息； Read all relevant information about customers entering the store;
统计用户进店次数超过一定阈值的客户信息； Count customer information that the number of users entering the store exceeds a certain threshold;
判断客户是否属于经常进店购物的客户； Determine whether the customer is a customer who regularly enters the store;
若否，不发出提示信息； If no, no prompt message is sent;
若是，在新品推出时，向客户发出推送新品的相关信息，并向厂家预设的数据采集端发送技术使用数据。
If yes, when the new product is launched, the customer will be sent relevant information for pushing the new product, and the technical usage data will be sent to the data collection terminal preset by the manufacturer.
本发明实施例还提供了一种推介系统，其特征在于，所述系统包括： The embodiment of the invention further provides a referral system, wherein the system comprises:
记录单元，读取单元、统计单元、判断单元、推送单元，数据发送单元，其中： a recording unit, a reading unit, a statistical unit, a judging unit, a pushing unit, and a data transmitting unit, wherein:
记录单元，用于记录所有进入本店客户的相关信息； a recording unit for recording all relevant information of customers entering the store;
读取单元，其输入端与记录单元的输出端连接，用于读取所有进入本店客户的相关信息； a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;
统计单元，其输入端与读取单元的输出端连接，用于统计用户进店次数超过一定阈值的客户信息； a statistical unit, wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;
判断单元，其输入端与所述统计单元的输出端连接，用于判断客户是否属于经常进店购物的客户； a judging unit, wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;
推送单元，与所述判断单元输出端连接，当判断属于经常进店光顾的客户，在新品推出时，向客户发出推送新品的相关信息；
The pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent in-store visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;
数据发送单元，用于向厂家预设的数据采集端发送技术使用数据。 The data sending unit is configured to send the technical usage data to the data collection end preset by the manufacturer.
通过客户光顾频率匹配推送信息方法以及推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验，同时，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
Through the customer's visit to the frequency matching push information method and the promotion system, customers who frequent the storefront enter the precision marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so that the first time to purchase, enhance the convenience of customers shopping, Increase customer stickiness and enhance customer experience. At the same time, through timely feedback after using technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
图 1 是本发明实施例提供的一种根据频率匹配推送方式技术的数据采集方法 的流程示意图 ； 1 is a schematic flowchart of a data collection method according to a frequency matching push mode technology according to an embodiment of the present invention;
图 2 是本发明实施例提供的推介系统的结构示意图。 FIG. 2 is a schematic structural diagram of a referral system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进入进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
In order to make the objects, technical solutions and advantages of the present invention more comprehensible, the present invention will be further described in detail with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是本发明实施例提供的一种根据频率匹配推送方式技术的数据采集方法 的流程示意图
，为了便于说明，只示出了与本发明实施例相关的部分。 FIG. 1 is a schematic flowchart of a data collection method according to a frequency matching push mode technology according to an embodiment of the present invention;
For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中， 记录所有进入本店客户的相关信息。 In step S101, all relevant information of the customers entering the store is recorded.
现在记录的方式比较简便和多元，现在每个商场都在推出会员服务，会员卡上会记录客户的个人信息，如性别，年龄，职业，购买历史等。当客户进店时，可以通过刷卡的方式记录客户进店信息。
Now the way of recording is relatively simple and diverse. Now every mall is launching membership service. The membership card will record the customer's personal information, such as gender, age, occupation, purchase history and so on. When the customer enters the store, the customer can enter the store information by swiping the card.
在步骤 S102 中，读取所有进入本店客户的相关信息。 In step S102, all relevant information of the customers entering the store is read.
在步骤 S103 中，统计用户联系次数超过一定阈值的联系人信息。 In step S103, the contact information whose user contact times exceed a certain threshold is counted.
统计客户在一段时间（可以设定为一个月、一年等，不宜太短）内光顾店面次数超过一定阈值的客户信息，作为下一步程序启动的基础性信息，以此排除偶尔进店的客户，降低营销成本，提高精准化水平。
Statistics customer information in a period of time (can be set to one month, one year, etc., should not be too short) to visit the customer information of the store number exceeding a certain threshold, as the basic information for the next program start, to exclude customers who occasionally enter the store Reduce marketing costs and improve the level of precision.
在步骤 S104 中，判断客户是否属于经常进店购物的客户。若否，进入步骤 S105
，不发出提示信息；若是，进入步骤 S106 ，在新品推出时，向客户发出推送新品的相关信息，并向厂家预设的数据采集端发送技术使用数据。 In step S104, it is determined whether the customer belongs to a customer who frequently enters the store. If no, go to step S105
If no, the prompt information is sent; if yes, the process proceeds to step S106, and when the new product is launched, the relevant information for pushing the new product is sent to the customer, and the technical use data is sent to the data collection end preset by the manufacturer.
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
通过客户光顾频率匹配推送信息方法以及推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验，同时，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
Through the customer's visit to the frequency matching push information method and the promotion system, customers who frequent the storefront enter the precision marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so that the first time to purchase, enhance the convenience of customers shopping, Increase customer stickiness and enhance customer experience. At the same time, through timely feedback after using technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
图 2 是本发明实施例提供的一种智能融资系统的结构示意图，该智能融资系统包括： 2 is a schematic structural diagram of an intelligent financing system according to an embodiment of the present invention, where the intelligent financing system includes:
记录单元 21 ，读取单元 22 、统计单元 23 、判断单元 24 、推送单元 25 、数据发送单元
26 ，其中： Recording unit 21, reading unit 22, statistical unit 23, judging unit 24, push unit 25, data transmitting unit
26 , where:
记录单元 21 ，用于记录所有进入本店客户的相关信息。 The recording unit 21 is used to record all relevant information of the customers entering the store.
读取单元 22 ，其输入端与记录单元 21 的输出端连接，用于读取所有进入本店客户的相关信息。 The reading unit 22 has an input terminal connected to the output end of the recording unit 21 for reading all relevant information of the customer entering the store.
统计单元 23 ，其输入端与读取单元 22
的输出端连接，用于统计用户进店次数超过一定阈值的客户信息。 Statistical unit 23, its input and reading unit 22
The output is connected to the customer information for counting the number of times the user enters the store exceeds a certain threshold.
判断单元 24 ，其输入端与所述统计单元 23
的输出端连接，用于判断客户是否属于经常进店购物的客户。 Judging unit 24, its input end and the statistical unit 23
The output is connected to determine whether the customer is a customer who frequently enters the store.
推送单元 25 ，与所述判断单元 24
输出端连接，当判断属于经常进店光顾的客户，在新品推出时，向客户发出推送新品的相关信息； Push unit 25, and the determining unit 24
The output terminal is connected. When it is judged that it belongs to the customer who frequents the store visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;
数据发送单元 26 ，用于向厂家预设的数据采集端发送技术使用数据。 The data sending unit 26 is configured to send the technical usage data to the data collection end preset by the manufacturer.
其工作原理是：记录单元 21 记录所有进入本店客户的相关信息。读取单元 22
读取所有进入本店客户的相关信息。统计单元 23 统计用户进店次数超过一定阈值的客户信息。判断单元 24
判断客户是否属于经常进店购物的客户。当判断属于经常进店光顾的客户，推送单元 25 在新品推出时，向客户发出推送新品的相关信息，同时，数据发送单元 26
向厂家预设的数据采集端发送技术使用数据。 The working principle is that the recording unit 21 records all relevant information of the customers entering the store. Reading unit 22
Read all relevant information about entering our customers. The statistical unit 23 counts the customer information that the user enters the store more than a certain threshold. Judging unit 24
Determine if the customer is a customer who regularly enters the store. When judging a customer who is a frequent visitor to the store, the push unit 25 issues a related information for pushing the new product to the customer when the new product is launched, and at the same time, the data transmitting unit 26
Send technical usage data to the data acquisition terminal preset by the manufacturer.
通过客户光顾频率匹配推送信息方法以及推介系统，将经常光顾店面的客户进入精准营销，便于客户在最短的时间获得自己喜爱品牌产品的最新资讯，以便第一时间购买，加强客户购物的便捷性，增加客户粘性，提升客户体验，同时，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
Through the customer's visit to the frequency matching push information method and the promotion system, customers who frequent the storefront enter the precision marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so that the first time to purchase, enhance the convenience of customers shopping, Increase customer stickiness and enhance customer experience. At the same time, through timely feedback after using technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种 根据频率匹配推送方式技术的数据采集方法，其特征在于，所述方法包括如下步骤： A data collection method according to a frequency matching push mode technique, characterized in that the method comprises the following steps:记录所有进入本店客户的相关信息；Record all relevant information about customers entering the store;读取所有进入本店客户的相关信息；Read all relevant information about customers entering the store;统计用户进店次数超过一定阈值的客户信息；Count customer information that the number of users entering the store exceeds a certain threshold;判断客户是否属于经常进店购物的客户；Determine whether the customer is a customer who regularly enters the store;若否，不发出提示信息；If no, no prompt message is sent;若是，在新品推出时，向客户发出推送新品的相关信息，并向厂家预设的数据采集端发送技术使用数据。If yes, when the new product is launched, the customer will be sent relevant information for pushing the new product, and the technical usage data will be sent to the data collection terminal preset by the manufacturer.
- 一种推介系统，其特征在于，所述系统包括：A referral system, characterized in that the system comprises:记录单元，读取单元、统计单元、判断单元、推送单元、数据发送单元，其中：a recording unit, a reading unit, a statistical unit, a judging unit, a pushing unit, and a data transmitting unit, wherein:记录单元，用于记录所有进入本店客户的相关信息；a recording unit for recording all relevant information of customers entering the store;读取单元，其输入端与记录单元的输出端连接，用于读取所有进入本店客户的相关信息；a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;统计单元，其输入端与读取单元的输出端连接，用于统计用户进店次数超过一定阈值的客户信息；a statistical unit, wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;判断单元，其输入端与所述统计单元的输出端连接，用于判断客户是否属于经常进店购物的客户；a judging unit, wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;推送单元，与所述判断单元输出端连接，当判断属于经常进店光顾的客户，在新品推出时，向客户发出推送新品的相关信息；The pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent in-store visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;数据发送单元，与所述推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。The data sending unit is connected to the output end of the pushing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
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