WO2017128323A1 - Information pushing method during pushing information according to visit frequency, and promotion system - Google Patents

Information pushing method during pushing information according to visit frequency, and promotion system Download PDF

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Publication number
WO2017128323A1
WO2017128323A1 PCT/CN2016/072884 CN2016072884W WO2017128323A1 WO 2017128323 A1 WO2017128323 A1 WO 2017128323A1 CN 2016072884 W CN2016072884 W CN 2016072884W WO 2017128323 A1 WO2017128323 A1 WO 2017128323A1
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Prior art keywords
information
pushing
customer
store
unit
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PCT/CN2016/072884
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French (fr)
Chinese (zh)
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吕璇
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吕璇
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Priority to PCT/CN2016/072884 priority Critical patent/WO2017128323A1/en
Publication of WO2017128323A1 publication Critical patent/WO2017128323A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce

Abstract

An information pushing method during pushing information according to a visit frequency, and a promotion system. The method comprises: recording relevant information about all clients entering a current store (S101); collecting statistics of client information about a user, the number of times of entering the store by the user exceeding a certain threshold value (S103); determining whether a client is a client who often enters the store for shopping (S104); if not, not sending prompt information (S105); and if so, when introducing a new product, sending relevant information about the introduced new product to the client, and pushing patent information to a manufacturer (S106). By means of the method for matching and pushing information according to a client visit frequency, and the promotion system, a client who often visits a store is grouped into precise marketing, so that it is convenient for the client to obtain the latest information about a product of a brand of his or her interest in the shortest time and purchase the product at the first time, thereby enhancing the convenience of client shopping, increasing the client loyalty, and improving the client experience. In addition, the rights and interests of the patentee (the applicant) are highlighted by pushing patent information after the technology is used.

Description

根据光临频率推送信息时的信息推送方法以及推介系统  Information push method and promotion system when pushing information according to visit frequency 技术领域Technical field
本发明 领域 属于推送软件领域,一种根据光临频率推送信息时的信息推送方法以及推介系统。  The field of the invention belongs to the field of push software, and an information push method and a promotion system when pushing information according to a visit frequency.
背景技术Background technique
知识产权在现在的产品和服务中越来越重要,其中主要包括著作权(版权)、商标权和专利权,这三种权利都能为权利人带来巨大的经济价值。 Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是,专利权的权利归属比较难以为用户所认识和辨别。比如:一个培训教材或者一部电影里面,会明确的将'版权归特定人所有'的字样告知给用户;商标也以其显著的字或图的特征,在与其他标样区别的同时,也代表着商标权人以及商标权人生产的相关产品。但专利则不然,除了如'滑动解锁'等有限几个专利外,用户很难看到某一技术就知道该技术的信息(即技术发明人、专利申请人等专利信息)。 However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. In addition to a limited number of patents such as 'sliding and unlocking', it is difficult for users to see the information of a certain technology (ie, patent inventors, patent applicants, etc.).
这种情况所带来的严重后果是: The serious consequences of this situation are:
1 、专利权的保护难度大,一项好的技术出来后,马上就被复制; 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2 、专利权/申请人通过专利彰显自己的产品特色的效果差,因为用户也分不清楚某一技术与专利权/申请人的联系。 2 The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上,为充分保护本人的另外一个专利申请(名为《 根据客户光顾频率匹配推送信息方法以及智能推介系统 》 ),让该本人的专利申请价值最大化, 特提出一个解决办法。 In summary, in order to fully protect my other patent application (named "Pushing Information Method Based on Customer Visit Frequency and Intelligent Referral System" ), to maximize the value of the patent application, and propose a solution.
技术问题technical problem
本发明实施例提供了一种根据光临频率推送信息时的信息推送方法,目的通过客户光顾频率匹配推送信息方法以及推介系统,将经常光顾店面的客户进入精准营销,便于客户在最短的时间获得自己喜爱品牌产品的最新资讯,以便第一时间购买,加强客户购物的便捷性,增加客户粘性,提升客户体验,并通过使用技术后推送专利信息,而彰显了专利(申请)权人的权益。 The embodiment of the invention provides an information pushing method when pushing information according to the frequency of visits, and aims to enter the precise marketing by the customers who frequently visit the store by the customer to visit the frequency matching push information method and the promotion system, so that the customer can obtain himself in the shortest time. The latest information on brand products is loved, so that the first time to purchase, enhance the convenience of customers' shopping, increase customer stickiness, enhance customer experience, and push patent information after using technology, which highlights the rights of patent (application) right holders.
技术解决方案Technical solution
本发明是这样实现的:一种根据光临频率推送信息时的信息推送方法 , 包括以下步骤: The present invention is implemented as follows: a method of pushing information when pushing information according to a visit frequency includes the following steps:
记录所有进入本店客户的相关信息; Record all relevant information about customers entering the store;
读取所有进入本店客户的相关信息; Read all relevant information about customers entering the store;
统计用户进店次数超过一定阈值的客户信息; Count customer information that the number of users entering the store exceeds a certain threshold;
判断客户是否属于经常进店购物的客户; Determine whether the customer is a customer who regularly enters the store;
若否,不发出提示信息; If no, no prompt message is sent;
若是,在新品推出时,向客户发出推送新品的相关信息,并向商家推送专利信息。 If so, when the new product is launched, the customer will be sent information about the new product, and the patent information will be pushed to the merchant.
本发明实施例还提供了一种推介系统,其特征在于,所述系统包括: The embodiment of the invention further provides a referral system, wherein the system comprises:
记录单元,读取单元、统计单元、判断单元、新品信息推送单元。其中: A recording unit, a reading unit, a statistical unit, a judging unit, and a new product information pushing unit. among them:
记录单元,用于记录所有进入本店客户的相关信息; a recording unit for recording all relevant information of customers entering the store;
读取单元,其输入端与记录单元的输出端连接,用于读取所有进入本店客户的相关信息; a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;
统计单元,其输入端与读取单元的输出端连接,用于统计用户进店次数超过一定阈值的客户信息; a statistical unit, wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;
判断单元,其输入端与所述统计单元的输出端连接,用于判断客户是否属于经常进店购物的客户; a judging unit, wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;
新品信息推送单元,与所述判断单元输出端连接,当判断属于经常进店光顾的客户,在新品推出时,向客户发出推送新品的相关信息; The new product information pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent shop visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;
专利信息推送单元,与所述新品信息推送单元连接,用于向商家推送专利信息。 The patent information pushing unit is connected to the new product information pushing unit for pushing patent information to the merchant.
有益效果Beneficial effect
通过客户光顾频率匹配推送信息方法以及推介系统,将经常光顾店面的客户进入精准营销,便于客户在最短的时间获得自己喜爱品牌产品的最新资讯,以便第一时间购买,加强客户购物的便捷性,增加客户粘性,提升客户体验,并通过使用技术后推送专利信息,而彰显了专利(申请)权人的权益。 Through the customer's visit to the frequency matching push information method and the promotion system, customers who frequent the storefront enter the precision marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so that the first time to purchase, enhance the convenience of customers shopping, Increase the customer's stickiness, enhance the customer experience, and promote the patent (applicant) rights holder's rights by using the technology to push the patent information.
附图说明DRAWINGS
图 1 是本发明实施例提供的一种根据光临频率推送信息时的信息推送方法 的流程示意图 ; FIG. 1 is a schematic flowchart of a method for pushing information according to a presence frequency according to an embodiment of the present invention;
图 2 是本发明实施例提供的推介系统的结构示意图。 FIG. 2 is a schematic structural diagram of a referral system according to an embodiment of the present invention.
本发明的实施方式Embodiments of the invention
为了使本发明的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本发明进入进一步详细说明。应当理解,此处所描述的具体实施例仅仅用以解释本发明,并不用于限定本发明。 In order to make the objects, technical solutions and advantages of the present invention more comprehensible, the present invention will be further described in detail with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是本发明实施例提供的一种根据光临频率推送信息时的信息推送方法 的流程示意图 ,为了便于说明,只示出了与本发明实施例相关的部分。 FIG. 1 is a schematic flowchart of a method for pushing information according to a presence frequency according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中, 记录所有进入本店客户的相关信息。 In step S101, all relevant information of the customers entering the store is recorded.
现在记录的方式比较简便和多元,现在每个商场都在推出会员服务,会员卡上会记录客户的个人信息,如性别,年龄,职业,购买历史等。当客户进店时,可以通过刷卡的方式记录客户进店信息。 Now the way of recording is relatively simple and diverse. Now every mall is launching membership service. The membership card will record the customer's personal information, such as gender, age, occupation, purchase history and so on. When the customer enters the store, the customer can enter the store information by swiping the card.
在步骤 S102 中,读取所有进入本店客户的相关信息。 In step S102, all relevant information of the customers entering the store is read.
在步骤 S103 中,统计用户联系次数超过一定阈值的联系人信息。 In step S103, the contact information whose user contact times exceed a certain threshold is counted.
统计客户在一段时间(可以设定为一个月、一年等,不宜太短)内光顾店面次数超过一定阈值的客户信息,作为下一步程序启动的基础性信息,以此排除偶尔进店的客户,降低营销成本,提高精准化水平。 Statistics customer information in a period of time (can be set to one month, one year, etc., should not be too short) to visit the customer information of the store number exceeding a certain threshold, as the basic information for the next program start, to exclude customers who occasionally enter the store Reduce marketing costs and improve the level of precision.
在步骤 S104 中,判断客户是否属于经常进店购物的客户。若否,进入步骤 S105 ,不发出提示信息;若是,进入步骤 S106 ,在新品推出时,向客户发出推送新品的相关信息,并向商家推送专利信息。 In step S104, it is determined whether the customer belongs to a customer who frequently enters the store. If no, go to step S105 If no, the prompt message is sent; if yes, proceed to step S106, when the new product is launched, the relevant information for pushing the new product is sent to the customer, and the patent information is pushed to the merchant.
所述专利信息包括但不限于:该技术的专利申请状态,该技术的专利申请 / 权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的,可以根据专利申请的授权与否,向用户动态推送:正在申请专利、已获得专利授权等信息。 The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的,可以根据专利申请权 / 专利权的转让情况,向用户动态推送:该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式,可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
通过客户光顾频率匹配推送信息方法以及推介系统,将经常光顾店面的客户进入精准营销,便于客户在最短的时间获得自己喜爱品牌产品的最新资讯,以便第一时间购买,加强客户购物的便捷性,增加客户粘性,提升客户体验,并通过使用技术后推送专利信息,而彰显了专利(申请)权人的权益。 Through the customer's visit to the frequency matching push information method and the promotion system, customers who frequent the storefront enter the precision marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so that the first time to purchase, enhance the convenience of customers shopping, Increase the customer's stickiness, enhance the customer experience, and promote the patent (applicant) rights holder's rights by using the technology to push the patent information.
图 2 是本发明实施例提供的一种智能融资系统的结构示意图,该智能融资系统包括: 2 is a schematic structural diagram of an intelligent financing system according to an embodiment of the present invention, where the intelligent financing system includes:
记录单元 21 ,读取单元 22 、统计单元 23 、判断单元 24 、新品信息推送单元 25 、专利信息推送单元 26 。其中: The recording unit 21, the reading unit 22, the statistical unit 23, the judging unit 24, and the new information pushing unit 25 Patent information push unit 26 . among them:
记录单元 21 ,用于记录所有进入本店客户的相关信息。 The recording unit 21 is used to record all relevant information of the customers entering the store.
读取单元 22 ,其输入端与记录单元 21 的输出端连接,用于读取所有进入本店客户的相关信息。 The reading unit 22 has an input terminal connected to the output end of the recording unit 21 for reading all relevant information of the customer entering the store.
统计单元 23 ,其输入端与读取单元 22 的输出端连接,用于统计用户进店次数超过一定阈值的客户信息。 Statistical unit 23, its input and reading unit 22 The output is connected to the customer information for counting the number of times the user enters the store exceeds a certain threshold.
判断单元 24 ,其输入端与所述统计单元 23 的输出端连接,用于判断客户是否属于经常进店购物的客户。 Judging unit 24, its input end and the statistical unit 23 The output is connected to determine whether the customer is a customer who frequently enters the store.
新品信息推送单元 25 ,与所述判断单元 24 输出端连接,当判断属于经常进店光顾的客户,在新品推出时,向客户发出推送新品的相关信息; a new product information pushing unit 25, and the judging unit 24 The output terminal is connected. When it is judged that it belongs to the customer who frequents the store visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;
专利信息推送单元 26 ,与所述新品信息推送单元 25 连接,用于向商家推送专利信息。 The patent information pushing unit 26 is connected to the new product information pushing unit 25 for pushing patent information to the merchant.
其工作原理是:记录单元 21 记录所有进入本店客户的相关信息。读取单元 22 读取所有进入本店客户的相关信息。统计单元 23 统计用户进店次数超过一定阈值的客户信息。判断单元 24 判断客户是否属于经常进店购物的客户。当判断属于经常进店光顾的客户,新品信息推送单元 25 在新品推出时,向客户发出推送新品的相关信息,同时,专利信息推送单元 26 向商家推送专利信息。 The working principle is that the recording unit 21 records all relevant information of the customers entering the store. Reading unit 22 Read all relevant information about entering our customers. The statistical unit 23 counts the customer information that the user enters the store more than a certain threshold. Judging unit 24 Determine if the customer is a customer who regularly enters the store. When judging a customer who is frequented by the store, the new information push unit 25 issues information about the new product to the customer when the new product is launched, and at the same time, the patent information push unit 26 Push patent information to merchants.
通过客户光顾频率匹配推送信息方法以及推介系统,将经常光顾店面的客户进入精准营销,便于客户在最短的时间获得自己喜爱品牌产品的最新资讯,以便第一时间购买,加强客户购物的便捷性,增加客户粘性,提升客户体验,并通过使用技术后推送专利信息,而彰显了专利(申请)权人的权益。 Through the customer's visit to the frequency matching push information method and the promotion system, customers who frequent the storefront enter the precision marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so that the first time to purchase, enhance the convenience of customers shopping, Increase the customer's stickiness, enhance the customer experience, and promote the patent (applicant) rights holder's rights by using the technology to push the patent information.
以上仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等,均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

  1. 一种 根据光临频率推送信息时的信息推送方法,其特征在于,所述方法包括如下步骤: An information pushing method for pushing information according to a visiting frequency, characterized in that the method comprises the following steps:
    记录所有进入本店客户的相关信息;Record all relevant information about customers entering the store;
    读取所有进入本店客户的相关信息;Read all relevant information about customers entering the store;
    统计用户进店次数超过一定阈值的客户信息;Count customer information that the number of users entering the store exceeds a certain threshold;
    判断客户是否属于经常进店购物的客户;Determine whether the customer is a customer who regularly enters the store;
    若否,不发出提示信息;If no, no prompt message is sent;
    若是,在新品推出时,向客户发出推送新品的相关信息,并向商家推送专利信息。If so, when the new product is launched, the customer will be sent information about the new product, and the patent information will be pushed to the merchant.
  2. 一种推介系统,其特征在于,所述系统包括:A referral system, characterized in that the system comprises:
    记录单元,读取单元、统计单元、判断单元、新品信息推送单元,其中:a recording unit, a reading unit, a statistical unit, a judging unit, and a new information pushing unit, wherein:
    记录单元,用于记录所有进入本店客户的相关信息;a recording unit for recording all relevant information of customers entering the store;
    读取单元,其输入端与记录单元的输出端连接,用于读取所有进入本店客户的相关信息;a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;
    统计单元,其输入端与读取单元的输出端连接,用于统计用户进店次数超过一定阈值的客户信息;a statistical unit, wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;
    判断单元,其输入端与所述统计单元的输出端连接,用于判断客户是否属于经常进店购物的客户;a judging unit, wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;
    新品信息推送单元,与所述判断单元输出端连接,当判断属于经常进店光顾的客户,在新品推出时,向客户发出推送新品的相关信息;The new product information pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent shop visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;
    专利信息推送单元,与所述新品信息推送单元连接,用于向商家推送专利信息。The patent information pushing unit is connected to the new product information pushing unit for pushing patent information to the merchant.
PCT/CN2016/072884 2016-01-29 2016-01-29 Information pushing method during pushing information according to visit frequency, and promotion system WO2017128323A1 (en)

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Citations (6)

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