WO2017128323A1

WO2017128323A1 - Information pushing method during pushing information according to visit frequency, and promotion system

Info

Publication number: WO2017128323A1
Application number: PCT/CN2016/072884
Authority: WO
Inventors: 吕璇
Original assignee: 吕璇
Priority date: 2016-01-29
Filing date: 2016-01-29
Publication date: 2017-08-03

Abstract

An information pushing method during pushing information according to a visit frequency, and a promotion system. The method comprises: recording relevant information about all clients entering a current store (S101); collecting statistics of client information about a user, the number of times of entering the store by the user exceeding a certain threshold value (S103); determining whether a client is a client who often enters the store for shopping (S104); if not, not sending prompt information (S105); and if so, when introducing a new product, sending relevant information about the introduced new product to the client, and pushing patent information to a manufacturer (S106). By means of the method for matching and pushing information according to a client visit frequency, and the promotion system, a client who often visits a store is grouped into precise marketing, so that it is convenient for the client to obtain the latest information about a product of a brand of his or her interest in the shortest time and purchase the product at the first time, thereby enhancing the convenience of client shopping, increasing the client loyalty, and improving the client experience. In addition, the rights and interests of the patentee (the applicant) are highlighted by pushing patent information after the technology is used.

Description

Information push method and promotion system when pushing information according to visit frequency

Technical field

The field of the invention belongs to the field of push software, and an information push method and a promotion system when pushing information according to a visit frequency.

Background technique

Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.

However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. In addition to a limited number of patents such as 'sliding and unlocking', it is difficult for users to see the information of a certain technology (ie, patent inventors, patent applicants, etc.).

The serious consequences of this situation are:

1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;

2 The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.

In summary, in order to fully protect my other patent application (named "Pushing Information Method Based on Customer Visit Frequency and Intelligent Referral System" ), to maximize the value of the patent application, and propose a solution.

technical problem

The embodiment of the invention provides an information pushing method when pushing information according to the frequency of visits, and aims to enter the precise marketing by the customers who frequently visit the store by the customer to visit the frequency matching push information method and the promotion system, so that the customer can obtain himself in the shortest time. The latest information on brand products is loved, so that the first time to purchase, enhance the convenience of customers' shopping, increase customer stickiness, enhance customer experience, and push patent information after using technology, which highlights the rights of patent (application) right holders.

Technical solution

The present invention is implemented as follows: a method of pushing information when pushing information according to a visit frequency includes the following steps:

Record all relevant information about customers entering the store;

Read all relevant information about customers entering the store;

Count customer information that the number of users entering the store exceeds a certain threshold;

Determine whether the customer is a customer who regularly enters the store;

If no, no prompt message is sent;

If so, when the new product is launched, the customer will be sent information about the new product, and the patent information will be pushed to the merchant.

The embodiment of the invention further provides a referral system, wherein the system comprises:

A recording unit, a reading unit, a statistical unit, a judging unit, and a new product information pushing unit. among them:

a recording unit for recording all relevant information of customers entering the store;

a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;

a statistical unit, wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;

a judging unit, wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;

The new product information pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent shop visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;

The patent information pushing unit is connected to the new product information pushing unit for pushing patent information to the merchant.

Beneficial effect

Through the customer's visit to the frequency matching push information method and the promotion system, customers who frequent the storefront enter the precision marketing, so that customers can get the latest information of their favorite brand products in the shortest time, so that the first time to purchase, enhance the convenience of customers shopping, Increase the customer's stickiness, enhance the customer experience, and promote the patent (applicant) rights holder's rights by using the technology to push the patent information.

DRAWINGS

FIG. 1 is a schematic flowchart of a method for pushing information according to a presence frequency according to an embodiment of the present invention;

FIG. 2 is a schematic structural diagram of a referral system according to an embodiment of the present invention.

Embodiments of the invention

In order to make the objects, technical solutions and advantages of the present invention more comprehensible, the present invention will be further described in detail with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

FIG. 1 is a schematic flowchart of a method for pushing information according to a presence frequency according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.

In step S101, all relevant information of the customers entering the store is recorded.

Now the way of recording is relatively simple and diverse. Now every mall is launching membership service. The membership card will record the customer's personal information, such as gender, age, occupation, purchase history and so on. When the customer enters the store, the customer can enter the store information by swiping the card.

In step S102, all relevant information of the customers entering the store is read.

In step S103, the contact information whose user contact times exceed a certain threshold is counted.

Statistics customer information in a period of time (can be set to one month, one year, etc., should not be too short) to visit the customer information of the store number exceeding a certain threshold, as the basic information for the next program start, to exclude customers who occasionally enter the store Reduce marketing costs and improve the level of precision.

In step S104, it is determined whether the customer belongs to a customer who frequently enters the store. If no, go to step S105 If no, the prompt message is sent; if yes, proceed to step S106, when the new product is launched, the relevant information for pushing the new product is sent to the customer, and the patent information is pushed to the merchant.

The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.

The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.

The patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.

The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.

2 is a schematic structural diagram of an intelligent financing system according to an embodiment of the present invention, where the intelligent financing system includes:

The recording unit 21, the reading unit 22, the statistical unit 23, the judging unit 24, and the new information pushing unit 25 Patent information push unit 26 . among them:

The recording unit 21 is used to record all relevant information of the customers entering the store.

The reading unit 22 has an input terminal connected to the output end of the recording unit 21 for reading all relevant information of the customer entering the store.

Statistical unit 23, its input and reading unit 22 The output is connected to the customer information for counting the number of times the user enters the store exceeds a certain threshold.

Judging unit 24, its input end and the statistical unit 23 The output is connected to determine whether the customer is a customer who frequently enters the store.

a new product information pushing unit 25, and the judging unit 24 The output terminal is connected. When it is judged that it belongs to the customer who frequents the store visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;

The patent information pushing unit 26 is connected to the new product information pushing unit 25 for pushing patent information to the merchant.

The working principle is that the recording unit 21 records all relevant information of the customers entering the store. Reading unit 22 Read all relevant information about entering our customers. The statistical unit 23 counts the customer information that the user enters the store more than a certain threshold. Judging unit 24 Determine if the customer is a customer who regularly enters the store. When judging a customer who is frequented by the store, the new information push unit 25 issues information about the new product to the customer when the new product is launched, and at the same time, the patent information push unit 26 Push patent information to merchants.

The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims

An information pushing method for pushing information according to a visiting frequency, characterized in that the method comprises the following steps:

Record all relevant information about customers entering the store;

Read all relevant information about customers entering the store;

Count customer information that the number of users entering the store exceeds a certain threshold;

Determine whether the customer is a customer who regularly enters the store;

If no, no prompt message is sent;

If so, when the new product is launched, the customer will be sent information about the new product, and the patent information will be pushed to the merchant.
A referral system, characterized in that the system comprises:

a recording unit, a reading unit, a statistical unit, a judging unit, and a new information pushing unit, wherein:

a recording unit for recording all relevant information of customers entering the store;

a reading unit whose input end is connected to the output end of the recording unit for reading all relevant information of the customer entering the store;

a statistical unit, wherein the input end is connected to the output end of the reading unit, and is used for counting customer information that the number of times the user enters the store exceeds a certain threshold;

a judging unit, wherein the input end is connected to the output end of the statistical unit, and is used to determine whether the customer belongs to a customer who frequently enters the store;

The new product information pushing unit is connected to the output end of the judging unit, and when it is judged that the customer belongs to the frequent shop visit, when the new product is launched, the relevant information for pushing the new product is sent to the customer;

The patent information pushing unit is connected to the new product information pushing unit for pushing patent information to the merchant.