CN201477634U - Precise marketing system - Google Patents
Precise marketing system Download PDFInfo
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- CN201477634U CN201477634U CN2009203068829U CN200920306882U CN201477634U CN 201477634 U CN201477634 U CN 201477634U CN 2009203068829 U CN2009203068829 U CN 2009203068829U CN 200920306882 U CN200920306882 U CN 200920306882U CN 201477634 U CN201477634 U CN 201477634U
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Abstract
The utility model relates to a precise marketing system which comprises at least one precise marketing special terminal, a telecom operator base station, a telecom operator gateway, a precise marketing server and at least one administrator computer, wherein the precise marketing special terminal, the telecom operator base station, the telecom operator gateway and the precise marketing server are connected in turn, the precise marketing special terminal is wirelessly connected with the telecom operator base station, and the telecom operator base station, the telecom operator gateway and the precise marketing server are connected through wires, and the administrator computer is connected with the precise marketing server through a wide area network or a local area network. The precise marketing system can uniformly store and escrow client information data of all commercial tenants in the whole system on the precise marketing server, can unload all client information data corresponding to a certain commercial tenant to the precise marketing special terminal, can browse and look up the client information on the terminal at any time, and has convenient use.
Description
Technical field
The utility model relates to the radio communication product field, be meant especially and a kind ofly can be applied to the middle-size and small-size trade companies of service type such as hotel, food and drink, amusement, beauty treatment, brand retail, the operation control instrument of a kind of " customer-oriented " is provided, help these middle-size and small-size trade companies to improve level of customer service, and utilize effective reception and registration of information, promote client's the frequency of patronizing, promote the management level of these trade companies, thereby realize the lifting of its profit and income.
Background technology
In the middle-size and small-size trade companies of service type such as hotel, food and drink, amusement, beauty treatment, brand retail, mainly be common phone or mobile phone at present with the instrument of the long-range communication of client, but simple use plain old telephone or mobile phone can only play basic communication function, can't effectively promote the management level of these middle-size and small-size trade companies, mainly have following problem:
When 1, client sends a telegram here, telephone number can only be shown, the information data that Customer Name, grade, former Customer management aspects such as consumption record need can't be obtained.If answer,, also can only know client's name though can set up phone directory voluntarily by trade company with mobile phone or information telephone that some are high-grade.Therefore can't provide service targetedly.
If there is the informational needs issue in 2 businessmans, need send short messages to customer base, need client one by one to send, inconvenience very if client is numerous, needs the very long time of cost just can finish.And can't send targetedly according to customer need dissimilar, different brackets.
Be used for and the getting in touch of client even 3 businessmans adopt mobile phone, high-grade information telephone to set up telephone directory, if but equipment break, all client's data all will be lost, if the reconstruction customer data just need expend huge time and energy.
Therefore,, lack effective means at present and improve management level, particularly lack accurate client's marketing methods and instrument for numerous middle-size and small-size trade companies.
The utility model content
The purpose of this utility model provides the middle-size and small-size trade company of a kind of realization Customer Information data and is unified trustship, client is classified and differentiated control, the client details of sending a telegram here show to have the precision marketing system of functions such as client's care, client's notice synchronously by system server.
Technical solution adopted in the utility model is: it comprises at least one accurate marketing special-purpose terminal, telecom operators base station, telecom operators' gateway, accurate marketing server, at least one keeper's computer, described accurate marketing special-purpose terminal, telecom operators base station, telecom operators' gateway are connected in regular turn with the accurate marketing server, wherein, be wireless connections between accurate marketing special-purpose terminal and the telecom operators base station, pass through wired connection between telecom operators base station, telecom operators' gateway and the accurate marketing server; Described keeper computer expert crosses wide area network or LAN (Local Area Network) is connected to the accurate marketing server.
The accurate marketing special-purpose terminal comprises casing, built-in control circuit board, display screen, keyboard, power supply adaptor, battery, SIM card, antenna, handle, hands-free loudspeaker and the microphone of casing, and described display screen, keyboard, power supply adaptor, battery, SIM card, antenna, handle, hands-free loudspeaker all are connected with corresponding module interface in the control circuit board with microphone.
Control circuit board in the accurate marketing special-purpose terminal comprises control module, wireless communication module, audio-frequency module, power management module, the USB/ serial ports, the SIM card interface, display screen interface, keyboard interface, antennal interface, described wireless communication module, the USB/ serial ports, display screen interface, keyboard interface is connected with control module, described audio-frequency module, antennal interface, the SIM card interface is connected with wireless communication module, described power management module and control module, wireless communication module, the USB/ serial ports, display screen interface, audio-frequency module connects, described antenna, display screen, keyboard, SIM card is connected with corresponding module interface in the control circuit board, power supply adaptor is connected with power management module with battery, and handle is connected with audio-frequency module with microphone with hands-free loudspeaker; Comprise miniature central processing unit and memory chip in the described control module.
Control circuit board in the accurate marketing special-purpose terminal also can not comprise control module, realizes all control function by wireless communication module, and audio-frequency module, USB/ serial ports, display screen interface, keyboard interface directly are connected with wireless communication module.
Advantage of the present utility model is:
1, the Customer Information data in all trade companies of preservation and trustship total system on the accurate marketing server that can unify, Customer Information comprises name, sex, telephone number, classification, rank etc.;
2, the accurate marketing server can pass through wireless network, whole Customer Information data of certain corresponding trade company are downloaded on the accurate marketing special-purpose terminal, and when the customer data on the accurate marketing special-purpose terminal has renewal, can carry out data and accurate marketing server synchronously timely;
3, can browse the Customer Information of consulting on this terminal at any time on the accurate marketing special-purpose terminal, can be according to fast query of classifying such as name, sex, classification, ranks, can call or short-message sending by a key after inquiring respective contacts, make client's information data search very clear, convenience;
4, the accurate marketing special-purpose terminal can be according to caller ID, and by the Customer Information data on inquiry preservation and this terminal, relevant informations such as the name of demonstration incoming call, sex, classification, rank make the demonstration of incoming information very complete, clear;
5, can be on the accurate marketing special-purpose terminal very easily according to data such as sex, classification, ranks, select the part client targetedly, carry out the mass-sending that client notice and client show loving care for note, and the mass-sending of note is to send by the accurate marketing server controls, very simple, quick.
6, integrated powerful hand-write input function in the accurate marketing special-purpose terminal makes things convenient for user's input character information.
Description of drawings
In conjunction with the embodiments the utility model is done further statement with reference to the accompanying drawings:
Fig. 1 is that the integral body of the utility model precision marketing system is formed structural drawing.
Fig. 2 is the hardware structure diagram of a kind of example of accurate marketing special-purpose terminal of the utility model precision marketing system.
Fig. 3 is the hardware structure diagram of the another kind of example of accurate marketing special-purpose terminal of the utility model precision marketing system.
Embodiment
See also Fig. 1, the utility model precision marketing system comprises at least one accurate marketing special-purpose terminal, telecom operators base station, telecom operators' gateway, accurate marketing server, at least one keeper's computer
The accurate marketing special-purpose terminal is connected with wireless mode by telecommunications telecom operators base station and telecom operators' gateway with the accurate marketing server, and the keeper computer expert crosses wide area network or LAN (Local Area Network) is connected to the accurate marketing server.
The main business of this precision marketing system has:
1, the foundation and the maintenance of the accurate marketing server database of this system
The keeper computer expert crosses wide area network or LAN (Local Area Network) is connected to the accurate marketing server, the system manager operates on keeper's computer, the Customer Information data that provide according to each businessman, set up the corresponding Customer Information database of each businessman in the accurate marketing server, will preserve the Customer Information data of all businessmans of total system in the accurate marketing server.
2, the following biography of the accurate marketing special-purpose terminal of this system registration and corresponding Customer Information data
After the Customer Information database foundation of each businessman in the accurate marketing server finishes, each new accurate marketing special-purpose terminal will carry out endpoint registration earlier before formal the use, after the new accurate marketing special-purpose terminal of each trade company is started shooting, start accreditation process, this terminal will at first be connected to the accurate marketing server by telecom operators base station and telecom operators' gateway wirelessly, setting up data communication connects, upload the log-on message (sequence number that comprises this terminal of this terminal then, data such as identifier), after the accurate marketing server is received the log-on message of this terminal, at first register the related registration information of this terminal, and from its database, extract Customer Information data that should trade company, by telecom operators' gateway and telecom operators base station, corresponding Customer Information data are sent on this accurate marketing special-purpose terminal, after this accurate marketing special-purpose terminal is received corresponding number book information data, number book information data is saved on the storage chip in this terminal inner control module.
3, each businessman's Customer Information data synchronization updating of this system
When the Customer Information data of certain businessman have change (upgrade or add, during deletion), businessman can carry out corresponding Data Update operation on the accurate marketing special-purpose terminal, the accurate marketing special-purpose terminal can start synchronous refresh routine automatically then, by telecom operators' gateway and telecom operators base station, setting up data communication with the accurate marketing server is connected, the Customer Information data upload of upgrading in the accurate marketing special-purpose terminal is finished the Customer Information data synchronization of this trade company and is upgraded to the accurate marketing server then.
Certainly, if the Customer Information data volume that certain businessman need upgrade is very big, also can on keeper's computer, operate, by wide area network or LAN (Local Area Network), connect the accurate marketing server, Customer Information data to this trade company are carried out batch updating, the accurate marketing server can start synchronous update functions automatically then, setting up data by telecom operators' gateway and telecom operators base station with the accurate marketing special-purpose terminal of this trade company is connected, the Customer Information data of this trade company's batch updating are sent in the accurate marketing server, finish the Customer Information data synchronization of this trade company and upgrade.
The mass-sending of 4, client's care, client's notifying messages
If certain trade company wants to mass-send client and shows loving care for, client's notifying messages, can on the accurate marketing special-purpose terminal of this trade company, carry out the short message content editor, then according to client's name, age, sex, classification, the customer base that Information Selection such as rank will send, passing through telecom operators base station and telecom operators' gateway, carrying out data with the accurate marketing server is connected, the customer base information of short message content and selection is sent in the accurate marketing server, by telecom operators' gateway and telecom operators base station this note is sent on each client's mobile phone in this customer base one by one by the accurate marketing server.
Embodiment 1
Please refer to Fig. 2, accurate marketing special-purpose terminal in this precision marketing system, comprise: casing, built-in control circuit board, display screen, keyboard, power supply adaptor, battery, SIM card, antenna, handwriting pad, handle, hands-free loudspeaker and the microphone of casing, described display screen, keyboard, power supply adaptor, battery, SIM card, antenna, handwriting pad, handle, hands-free loudspeaker all are connected with corresponding module interface in the control circuit board with microphone.
Control circuit board in the accurate marketing special-purpose terminal comprises control module, wireless communication module, hand-written module, audio-frequency module, power management module, the USB/ serial ports, the SIM card interface, display screen interface, keyboard interface, antennal interface, described wireless communication module, hand-written module, the USB/ serial ports, display screen interface, keyboard interface is connected with control module, described audio-frequency module, antennal interface, the SIM card interface is connected with wireless communication module, described power management module and control module, hand-written module, wireless communication module, the USB/ serial ports, display screen interface, audio-frequency module connects, and comprises miniature central processing unit and memory chip in the described control module.Wherein control module is responsible for the program run and the function control of this accurate marketing special-purpose terminal.Wherein wireless communication module is responsible for the communication of this accurate marketing special-purpose terminal and telecom operators base station, carry out the transmission and the reception of data and the processing of dialing and receiving calls, this wireless communication module can be present general wireless communication mode, as the wireless communication transmission mode of various telecom operators such as GSM, GPRS, EDGE, TD-SCDMA, HSDPA, CDMA1X/2000, WCDMA, 4G employing.Wherein power management module is responsible for the power supply of Charge Management He other each circuit modules of battery.Wherein audio-frequency module is responsible for handle and is connected with the audio frequency of hands-free loudspeaker and microphone and handles, and wherein hand-written module is responsible for the connection of handwriting pad and the identification processing of handwriting input.Wherein the USB/ serial ports is responsible for connecting external computer and is realized functions such as online, data transmission, parameter configuration.
Embodiment 2
Please refer to Fig. 3, the control circuit board in the accurate marketing special-purpose terminal also can not comprise control module, realizes all control function by wireless communication module.Control circuit board in the described accurate marketing special-purpose terminal comprises wireless communication module, hand-written module, audio-frequency module, power management module, USB/ serial ports, SIM card interface, display screen interface, keyboard interface, antennal interface, and described hand-written module, audio-frequency module, SIM card interface, USB/ serial ports, display screen interface, keyboard interface, antennal interface, power management module are connected with wireless communication module.Other technical scheme of present embodiment is identical with embodiment 1.
Also can not adopt special-purpose hand-written module on the control circuit board in the accurate marketing special-purpose terminal, hand-written functions of modules can be built in the control module or in the wireless communication module.
The major function of accurate marketing special-purpose terminal has:
Show client's relevant information when 1, receiving calls
When this accurate marketing special-purpose terminal of phone incoming call, the caller ID that this terminal is sent here according to the telecom operators base station, search the Customer Information data of preserving in this terminal, on the display screen of this terminal, show relevant informations such as corresponding Customer Name, age, sex, classification, rank.
2, call
When needs are called, the user can open the Customer Information data on the accurate marketing special-purpose terminal, can inquire about, seek according to relevant informations such as client's name, sex, age, classification, ranks, after finding the contact person that need dial, just can directly confirm to dial, need not to import concrete telephone number.
3, the mass-sending of client's care and client's notifying messages
If need mass-sending client, certain trade company shows loving care for and client's notifying messages, can on the accurate marketing special-purpose terminal of this trade company, carry out the short message content editor, then according to client's name, age, sex, classification, the customer base that Information Selection such as rank will send, passing through telecom operators base station and telecom operators' gateway, carrying out data with the accurate marketing server is connected, the customer base information of short message content and selection is sent in the accurate marketing server, by telecom operators' gateway and telecom operators base station this note is sent on each client's mobile phone in this customer base one by one by the accurate marketing server.
Claims (8)
1. precision marketing system, it is characterized in that: it comprises at least one accurate marketing special-purpose terminal, the telecom operators base station, telecom operators' gateway, the accurate marketing server, at least one keeper's computer, described accurate marketing special-purpose terminal, the telecom operators base station, telecom operators' gateway is connected in regular turn with the accurate marketing server, wherein, be wireless connections between accurate marketing special-purpose terminal and the telecom operators base station, the telecom operators base station, by wired connection, described keeper computer expert crosses wide area network or LAN (Local Area Network) is connected to the accurate marketing server between telecom operators' gateway and the accurate marketing server.
2. precision marketing system as claimed in claim 1, it is characterized in that: described accurate marketing special-purpose terminal comprises casing, built-in control circuit board, display screen, keyboard, power supply adaptor, battery, SIM card, antenna, handle, hands-free loudspeaker and the microphone of casing, and described display screen, keyboard, power supply adaptor, battery, SIM card, antenna, handle, hands-free loudspeaker all are connected with corresponding module interface in the control circuit board with microphone.
3. precision marketing system as claimed in claim 2, it is characterized in that: the control circuit board in the described accurate marketing special-purpose terminal comprises control module, wireless communication module, audio-frequency module, power management module, the USB/ serial ports, the SIM card interface, display screen interface, keyboard interface, antennal interface, described wireless communication module, the USB/ serial ports, display screen interface, keyboard interface is connected with control module, described audio-frequency module, antennal interface, the SIM card interface is connected with wireless communication module, described power management module and control module, wireless communication module, the USB/ serial ports, display screen interface, audio-frequency module connects, described antenna, display screen, keyboard, SIM card is connected with corresponding module interface in the control circuit board, power supply adaptor is connected with power management module with battery, and handle is connected with audio-frequency module with microphone with hands-free loudspeaker; Comprise miniature central processing unit and memory chip in the described control module.
4. precision marketing system as claimed in claim 2, it is characterized in that: the control circuit board in the described accurate marketing special-purpose terminal comprises wireless communication module, audio-frequency module, power management module, the USB/ serial ports, the SIM card interface, display screen interface, keyboard interface, antennal interface, described audio-frequency module, power management module, the USB/ serial ports, the SIM card interface, display screen interface, keyboard interface, antennal interface is connected with wireless communication module respectively, SIM card is connected with the SIM card interface, display screen is connected with display screen interface, keyboard is connected with keyboard interface, power supply adaptor is connected with power management module with battery, antenna is connected with antennal interface, and handle is connected with audio-frequency module with microphone with hands-free loudspeaker.
5. precision marketing system as claimed in claim 3, it is characterized in that: comprise also on the control circuit board in the described accurate marketing special-purpose terminal that the hand-written module of hand-written module is connected with control module, also be provided with handwriting pad in the casing of accurate marketing special-purpose terminal, handwriting pad is connected with hand-written module.
6. precision marketing system as claimed in claim 3 is characterized in that: be built-in with hand-written module in control module, also be provided with handwriting pad in the casing of accurate marketing special-purpose terminal, hand-written module built-in in handwriting pad and the control module is connected.
7. precision marketing system as claimed in claim 4, it is characterized in that: also comprise hand-written module on the control circuit board in the described accurate marketing special-purpose terminal, hand-written module is connected with wireless communication module, also be provided with handwriting pad in the casing of accurate marketing special-purpose terminal, handwriting pad is connected with hand-written module.
8. precision marketing system as claimed in claim 4 is characterized in that: be built-in with hand-written module in wireless communication module, also be provided with handwriting pad in the casing of accurate marketing special-purpose terminal, hand-written module built-in in handwriting pad and the wireless communication module is connected.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009203068829U CN201477634U (en) | 2009-07-24 | 2009-07-24 | Precise marketing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009203068829U CN201477634U (en) | 2009-07-24 | 2009-07-24 | Precise marketing system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201477634U true CN201477634U (en) | 2010-05-19 |
Family
ID=42413889
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2009203068829U Expired - Fee Related CN201477634U (en) | 2009-07-24 | 2009-07-24 | Precise marketing system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN201477634U (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017128323A1 (en) * | 2016-01-29 | 2017-08-03 | 吕璇 | Information pushing method during pushing information according to visit frequency, and promotion system |
| WO2017128322A1 (en) * | 2016-01-29 | 2017-08-03 | 吕璇 | Data collection method for mode technology of matching and pushing according to frequency, and promotion system |
| WO2017128324A1 (en) * | 2016-01-29 | 2017-08-03 | 吕璇 | Method for matching and pushing information according to client visit frequency, and intelligent promotion system |
-
2009
- 2009-07-24 CN CN2009203068829U patent/CN201477634U/en not_active Expired - Fee Related
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017128323A1 (en) * | 2016-01-29 | 2017-08-03 | 吕璇 | Information pushing method during pushing information according to visit frequency, and promotion system |
| WO2017128322A1 (en) * | 2016-01-29 | 2017-08-03 | 吕璇 | Data collection method for mode technology of matching and pushing according to frequency, and promotion system |
| WO2017128324A1 (en) * | 2016-01-29 | 2017-08-03 | 吕璇 | Method for matching and pushing information according to client visit frequency, and intelligent promotion system |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C56 | Change in the name or address of the patentee | ||
| CP01 | Change in the name or title of a patent holder |
Address after: 350001, four floor, 258 key building, No. 54, Gulou Road, Gulou District, Fujian, Fuzhou Patentee after: FUJIAN RUIVEN INFORMATION TECHNOLOGY CO., LTD. Address before: 350001, four floor, 258 key building, No. 54, Gulou Road, Gulou District, Fujian, Fuzhou Patentee before: Fujian Ruitel Information & Technology Co., Ltd. |
|
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20100519 Termination date: 20180724 |
|
| CF01 | Termination of patent right due to non-payment of annual fee |