WO2017061725A1 - Procédé et système de reciblage de publicités pour mobiles vers des téléspectateurs - Google Patents

Procédé et système de reciblage de publicités pour mobiles vers des téléspectateurs Download PDF

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Publication number
WO2017061725A1
WO2017061725A1 PCT/KR2016/010812 KR2016010812W WO2017061725A1 WO 2017061725 A1 WO2017061725 A1 WO 2017061725A1 KR 2016010812 W KR2016010812 W KR 2016010812W WO 2017061725 A1 WO2017061725 A1 WO 2017061725A1
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WO
WIPO (PCT)
Prior art keywords
mobile device
sound wave
product
advertisement
mobile
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Application number
PCT/KR2016/010812
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English (en)
Korean (ko)
Inventor
김태현
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주식회사 사운들리
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Publication of WO2017061725A1 publication Critical patent/WO2017061725A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server

Definitions

  • the present invention relates to a method and system for retargeting a mobile advertisement to a TV viewer.
  • the present invention is supported by the National Research and Development Project of the Ministry of Science, ICT and Future Planning (Host: Soundley, Inc., Project No. R07581510960001002, Research Project Name: ICT Promising Technology Development (ICT Small / Venture Technology Development Support)).
  • Korean Patent Registration No. 1363454 (February 10, 2014) (a computer-readable advertisement providing system based on a sound signal output from TV, a method of providing a customized advertisement, and a computer-readable recording of a MIM service program) Media), a technique using sound waves in the inaudible band is disclosed.
  • the TV advertisement technology disclosed in the above-mentioned Korean Patent Registration Publication is a technology for personalizing advertisements to viewers who actually watch TV, but there may be a problem that the viewer who uses the mobile device while the TV is turned on cannot actually distinguish whether or not the viewer is watching. have.
  • a method and system for retargeting a mobile advertisement that can accurately identify which product is exposed to a viewer from among products exposed through a TV.
  • an advertisement determination server used in a method and system for retargeting a mobile advertisement that can be provided to a viewer by accurately identifying which product is exposed to a viewer among products exposed through a TV is provided. do.
  • a mobile device for use in a method and system for retargeting a mobile advertisement that can be provided to a viewer by accurately identifying which product is exposed to a viewer among products exposed through a TV.
  • a program for executing a method of retargeting a mobile advertisement that can be provided to a viewer by accurately identifying which product is exposed to a viewer among the products exposed through a TV.
  • the mobile device the step of detecting the sound wave output from the TV displaying the image containing the product; Collecting usage information indicating whether the mobile device is in use; And determining a product to be advertised to the mobile device based on the detected sound wave detection information of the sound wave and the usage information of the mobile device, wherein the sound wave detection information receives sound waves output from the TV.
  • Re-targeting a mobile advertisement to a TV viewer comprising sound wave reception history data representing a history, and wherein the usage information of the mobile device includes mobile device usage data indicating whether the mobile device is used by a viewer.
  • a method can be provided.
  • the computer is based on the sound wave detection information detected by the mobile device possessed by the viewer of the sound wave output from the TV and the product to be advertised on the mobile device based on the usage information of the mobile device.
  • the use information of the mobile device may be provided with a computer-readable recording medium recording a program, which includes mobile device usage data indicating whether the viewer uses the mobile device.
  • a computer comprising: detecting a sound wave output from a TV displaying an image including a product; Collecting usage information indicating whether the mobile device is in use; And transmitting the sound wave output from the TV, the sound wave detection information detected by the mobile device possessed by the viewer and the usage information of the mobile device to an advertisement determination server.
  • the sensing information includes sound wave reception history data indicating a history of receiving sound waves output from the TV, and the usage information of the mobile device includes mobile device usage data indicating whether the viewer uses the mobile device.
  • a computer-readable recording medium having recorded thereon a program may be provided.
  • the mobile terminal may be retargeted and provided to the viewer by accurately identifying which product is exposed to the viewer.
  • FIG. 1 is a diagram illustrating a system for retargeting a mobile advertisement to a TV viewer according to an embodiment of the present invention.
  • FIG. 2 is a diagram for describing a method of determining, by the advertisement determination server 7, a mobile advertisement to be retargeted to the mobile device 5.
  • FIG. 3 is a diagram illustrating a method for retargeting a mobile advertisement to a TV viewer according to an embodiment of the present invention.
  • Program A set of instructions given to a computer which are combined in order to produce a specific result.
  • Computer readable recording medium recording a program A computer readable recording medium used for installing, executing or distributing a program, wherein a program recorded on such a computer readable recording medium (A computer readable recording medium that can be used for installation and execution of a program as well as distribution of the program, and that can be read by a computer in which the program is recorded.)
  • a system for retargeting a mobile advertisement to a TV viewer includes a television receiver for outputting a broadcast image and sound waves (TV). 1), a mobile device 5, an advertisement determination server 7, an advertisement server 9, and a product advertisement schedule DB (11).
  • the television receiver (hereinafter referred to as "TV") 1 may output broadcast images and sound waves.
  • the broadcast image may include a commercial item (eg, PPL (Product PLacement)), and the sound wave may include sound waves in the inaudible band.
  • PPL Process PLacement
  • the technology for outputting sound waves in the inaudible band from the TV 1 is, for example, Korean Patent Registration No. 1363454 (2014.02.10) (user-customized advertisement providing system based on the acoustic signal output from TV, user-customized advertisement And a computer readable recording medium having recorded therein the MIM service program.
  • the term 'inaudible band' refers to a frequency band in which a human cannot perceive hearing in an acoustic wave band
  • the term 'audible band' refers to a sound that can be recognized as a human hearing in an acoustic band. It means the frequency band.
  • the inaudible band may vary depending on the strength of sound pressure of the output sound.
  • the mobile device 5 is a device capable of receiving a message and outputting video and audio such as, for example, a smartphone, a smart watch, a tablet PC, a PDA phone, and the like.
  • a smartphone refers to a device that can provide not only phone calls but also functions provided by a PC (personal computer)
  • a smart watch refers to a device that provides not only functions provided by a general watch but also improved functions.
  • the tablet PC is a portable PC (personal computer) equipped with a touch screen as a main input device
  • the PDA phone is a PDA (PDA) equipped with a mobile communication module (personal information terminal).
  • the mobile device 5 may detect sound waves output from a TV displaying an image, and collect usage information indicating whether the viewer 3 is using the self 5.
  • the mobile device 5 also transmits sound wave detection information that detects sound waves output from the TV 1 and usage information of the mobile device 5 to the advertisement determination server 7 and advertises on the mobile device 5.
  • the advertisement determined to be may be received from an external device.
  • the advertisement received by the mobile device 5 is included in a product advertisement schedule indicating the sound wave detection information and usage information of the mobile device 5, the exposure time of the products included in the image output from the TV 1, and the type of the product. It was decided based on that.
  • the mobile device 5 can also display to the viewer 3 the mobile advertisement received from the external device (for example, the advertisement server 9).
  • the mobile advertisement may be displayed by, for example, a mobile advertisement retargeting program described later, or may be displayed by another program (meaning any program installed and executed on the mobile device 5).
  • the mobile device 5 also receives information (e.g., a URL) from the advertisement determination server 7 so that the advertisement about the product retargeted to the user 5 can be connected to the advertisement server 9 for viewing. Received, or can be provided directly from the advertising server (9) for the advertisement retargeted to itself (5).
  • information e.g., a URL
  • Sound wave detection information' includes sound wave reception history data indicating a history according to the time when the mobile device 5 receives the sound wave output from the TV 1.
  • the usage information of the mobile device includes data indicating whether the viewer 3 is using the mobile device 5.
  • the data indicating whether or not the mobile device 5 is in use may include, for example, the mobile device (for example, a time when the viewer 3 with the mobile device 5 watches the TV 1). 5) may include data indicating whether or not to use.
  • the product advertisement schedule includes product exposure data indicating the exposure time and the type of the product of the products included in the image output from the TV 1.
  • FIG. 2A schematically illustrates product exposure data indicating exposure time and types of products included in the image output from the TV 1.
  • the sound wave reception history data includes data indicating whether sound waves are received over time.
  • FIG. 2B schematically shows data indicating whether sound waves are received over time. Referring to FIG. 2B, the mobile device 5 may receive a time when the sound wave is received.
  • the mobile device usage data may include, for example, data indicating whether a display unit (not shown) of the mobile device 5 is activated.
  • 2C schematically illustrates data indicating whether the display unit is activated. Referring to (c) of FIG. 2, it can be seen at what time the display unit is activated.
  • the mobile device 5 may include at least one computer processor (not shown), at least one memory (not shown), a display unit, and a mobile advertisement retargeting program (not shown). Can be.
  • the mobile advertisement retargeting program may be installed and executed in a computer-readable recording medium (not shown) included in the mobile device 5. For example, it may be loaded and executed in a memory (not shown) under the control of a computer processor (not shown) provided in the mobile device 5.
  • the mobile advertising program may be installed and executed on a computer-readable recording medium (not shown) included in the mobile device 5. For example, it may be loaded and executed in a memory (not shown) under the control of a computer processor (not shown) provided in the mobile device 5.
  • the mobile advertising program is stored in a non-transitory computer readable recording medium, the viewer watching the goods exposed to the TV (1) image ( 3) the mobile device 5 executes a method of retargeting a mobile advertisement (hereinafter, referred to as a method of retargeting a mobile advertisement) .
  • a method of retargeting a mobile advertisement may include detecting sound waves output from a TV 1 displaying an image including a product, and collecting usage information indicating whether the mobile device 5 is in use. Step, transmitting the sound wave detection information detected by the mobile device 5 and the usage information of the mobile device 5 to the advertisement determination server 7, and receives the mobile advertisement retargeted to the mobile device 5 from the outside It may include the step.
  • the advertisement determination server 7 may determine a mobile advertisement to be retargeted to the mobile device 5 possessed by the viewer 3 viewing the product exposed on the TV 1 image.
  • the mobile advertisement determined to be retargeted may be provided to the mobile device 5 by the ad server 9.
  • the advertisement determination server 7 may determine a product to be advertised on the mobile device 5 based on the sound wave detection information detected by the mobile device 5, the usage information of the mobile device 5, and the product advertisement schedule.
  • the advertisement determination server 7 when the advertisement determination server 7 receives sound wave detection information and usage information of the mobile device 5 from the mobile device 5, the advertisement determination server 7 stores the sound wave detection information and usage information and the product advertisement schedule DB 11. With reference to the product advertisement schedule, the mobile advertisement to be retargeted to the mobile device 5 may be determined.
  • FIG. 2 is a diagram for describing a method of determining, by the advertisement determination server 7, a mobile advertisement to be retargeted to the mobile device 5.
  • FIG. 2 (a) schematically shows product exposure data of advertisement products exposed to a TV 1 image, and (b) shows sound waves outputted from the TV 1 by the mobile device 5. Is a schematic representation of sound wave reception history data, and (c) is a schematic representation of usage information of the mobile device 5.
  • the advertisement determination server 7 may know the time when the mobile device 5 received the sound wave with reference to the sound wave reception history data, and the mobile device 5 may be viewed by the viewer (3) with reference to the usage information of the mobile device 5. ) Can estimate the unused time. That is, the advertisement determination server 7 may know the time when the mobile device 5 is not used and the time when the sound wave is received overlap, and thus the time when the mobile device 5 is not used and the sound wave are received. The overlapping time can be estimated as the time when the viewer 3 actually watched the TV 1 (hereinafter, referred to as 'TV actual viewing time').
  • the advertisement determination server 7 can know the goods advertised at the TV actual viewing time with reference to the product exposure data, and determines such products as the target of the advertisement to be retargeted to the mobile device 5. In the example of FIG. 2, the ad decision server 7 will determine 'shoe' as the object of the advertisement to be retargeted to the mobile device 5. That is, the advertisement determination server 7 advertises the product exposed to the mobile device 5 while the mobile device 5 does not use the mobile device 5 during the time when the mobile device 5 receives the sound wave output from the TV 1. You can decide what to do.
  • the advertisement server 9 may be provided with the identification information (information identifying the product-for example, the ID of the product) of the product determined to be advertised on the mobile device 5 from the advertisement determination server 7.
  • the advertisement server 9 may provide the mobile device 5 with an advertisement for a product having the identification information of the product received from the advertisement determination server 7.
  • the advertisement determination server 7 may include at least one computer processor (not shown), at least one memory (not shown), and a mobile advertisement retargeting program (computer program) for a server (not shown). It may include.
  • the mobile advertisement program for the server may be installed and executed on a computer-readable recording medium (not shown) included in the advertisement determination server 7. For example, it may be loaded and executed in a memory (not shown) under the control of a computer processor (not shown) provided in the advertisement determination server 7.
  • the mobile advertising program for the server A method of retargeting a mobile advertisement to a viewer (3) watching a product exposed to a TV (1) image stored in a non-transitory computer readable recording medium, Let the decision server 7 run.
  • the mobile advertisement retargeting program for the server may determine the mobile advertisement to be retargeted to the mobile device 5 possessed by the viewer 3 viewing the product exposed on the TV 1 image.
  • the mobile advertisement retargeting program for the server may determine a product to be advertised on the mobile device 5 based on sound wave detection information detected by the mobile device 5, usage information of the mobile device 5, and a product advertisement schedule.
  • the mobile advertisement retargeting program for the server receives, for example, sound wave detection information and usage information of the mobile device 5 from the mobile device 5, the sound wave detection information and usage information and the product advertisement schedule DB 11 are transmitted to the server. With reference to the stored product advertisement schedule, a mobile advertisement to be retargeted to the mobile device 5 may be determined.
  • FIG. 3 is a diagram illustrating a method for retargeting a mobile advertisement to a TV viewer according to an embodiment of the present invention.
  • a sound wave output from the TV 1 in which the mobile device 5 displays an image including a product is provided.
  • Detecting S101
  • collecting usage information indicating whether the mobile device 5 is in use S103
  • product exposure data and sound wave detection information according to time for products included in the TV 1 image
  • determining the product to be advertised on the mobile device 5 based on the usage information of the mobile device 5 (S105) and S105 (determining the product to be advertised on the mobile device 5).
  • the advertisement server 9 provides the advertisement for the mobile device 5 to the mobile device 5 (S107), and the mobile device 5 outputs the advertisement for the product received from the advertisement server 9 (S109). can do.
  • step S105 determining a product to be advertised on the mobile device 5
  • step S105 for example, during the time when the mobile device 5 receives the sound wave output from the TV 1, the product exposed while not using the mobile device 5 is determined as a product to be advertised on the mobile device. It may be a step.
  • FIGS. 1 and 2 For components and operations not described in the method for retargeting a mobile advertisement to a TV viewer according to an embodiment of the present invention, refer to the description of FIGS. 1 and 2.
  • inventive concept as described above has been described by a limited embodiment and the drawings, the inventive concept is not limited to the above embodiments, and those skilled in the art to which the inventive concept belongs Various modifications and variations are possible from the substrate. Therefore, the scope of the inventive concept should not be limited to the described embodiments, but should be defined not only by the claims below but also by equivalents thereof.

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Abstract

La présente invention concerne, selon un de ses modes de réalisation, un procédé de reciblage de publicités pour mobiles vers des téléspectateurs, le procédé comportant les étapes consistant à: faire détecter, par un dispositif mobile, une onde sonore émanant d'une TV affichant une image comprenant des produits; recueillir des informations d'utilisation indiquant si le dispositif mobile est en cours d'utilisation; et déterminer les produits à annoncer sur le dispositif mobile, d'après des informations de détection d'onde sonore sur l'onde sonore détectée et les informations d'utilisation du dispositif mobile, les informations de détection d'onde sonore comprenant des données d'historique de réception d'ondes sonores indiquant un historique dans lequel l'onde sonore émanant de la TV a été reçue, et les informations d'utilisation du dispositif mobile comprenant des données d'utilisation du dispositif mobile indiquant si le téléspectateur utilise le dispositif mobile.
PCT/KR2016/010812 2015-10-05 2016-09-27 Procédé et système de reciblage de publicités pour mobiles vers des téléspectateurs WO2017061725A1 (fr)

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KR10-2015-0139834 2015-10-05
KR1020150139834A KR101751924B1 (ko) 2015-10-05 2015-10-05 Ｔｖ 시청자에게 모바일 광고를 리타게팅하는 방법 및 시스템

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KR101855408B1 (ko) * 2017-07-27 2018-06-08 주식회사 올댓제주아일랜드 관광콘텐츠 제공시스템
KR20230038085A (ko) 2021-09-10 2023-03-17 주식회사 링거스튜디오 비가청 음파를 이용한 멀티미디어 워터마크 삽입 방법

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KR20140045205A (ko) * 2012-10-08 2014-04-16 (주)코튼인터렉티브 시청 프로그램 정보 수집 방법 및 시스템
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KR100726079B1 (ko) * 2005-12-15 2007-06-08 에스케이 텔레콤주식회사 휴대폰에서 정보수집 서비스 방법
KR20130084489A (ko) * 2012-01-17 2013-07-25 주식회사 포키비언 촬영 장치로부터 입력된 영상을 기반으로 시청자의 시청 상태를 결정하는 영상 표시 단말 및 방법
KR20140045205A (ko) * 2012-10-08 2014-04-16 (주)코튼인터렉티브 시청 프로그램 정보 수집 방법 및 시스템
KR101363454B1 (ko) * 2013-04-19 2014-02-17 주식회사 사운들리 Ｔｖ로부터 출력되는 음향 신호에 기초한 사용자 맞춤형 광고 제공 시스템, 사용자 맞춤형 광고를 제공하는 방법, 및 ｍｉｍ 서비스 프로그램을 기록한 컴퓨터로 읽을 수 있는 기록매체
KR20150106301A (ko) * 2014-03-11 2015-09-21 주식회사 사운들리 저 전력 연관 콘텐츠 제공 시스템, 방법, 및 프로그램을 기록한 컴퓨터로 읽을 수 있는 기록매체

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