WO2017041532A1 - 信息的推送方法及装置 - Google Patents

信息的推送方法及装置 Download PDF

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Publication number
WO2017041532A1
WO2017041532A1 PCT/CN2016/083735 CN2016083735W WO2017041532A1 WO 2017041532 A1 WO2017041532 A1 WO 2017041532A1 CN 2016083735 W CN2016083735 W CN 2016083735W WO 2017041532 A1 WO2017041532 A1 WO 2017041532A1
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Prior art keywords
information
user
mobile terminal
user feature
saved
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PCT/CN2016/083735
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English (en)
French (fr)
Inventor
石小伟
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北京金山安全软件有限公司
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Publication of WO2017041532A1 publication Critical patent/WO2017041532A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the present invention relates to the field of mobile internet technologies, and in particular, to a method and device for pushing information.
  • the server pushes information such as an advertisement into the application.
  • information such as an advertisement into the application.
  • the user can view the specific content by clicking on the ad link.
  • how to specifically push personalized advertisements of interest to users is one of the key technologies of network smart advertisements. Accurately pushing advertisements of interest to users can increase the chance of users clicking on advertisements.
  • the commonly used advertisement push method is: pushing advertisements to users based on collaborative filtering. Specifically, in the process of pushing the application (APP, Application) to the current user by the server, the server finds the current user usage habit through the similarity algorithm. Similar users, then, similar applications that have been used by the user, and applications that have not been used by the current user are pushed to the current user. That is to say, the related art advertisement pushing method is also pushing an advertisement to the user based on the similarity algorithm between the user and the user.
  • this method of pushing advertisements based on the similarity algorithm between users and users requires an increasing advertising cost, and can not accurately locate the user's feature information, and the advertising push is less targeted.
  • a first object of the present invention is to provide a method for pushing information, which pushes information to a user in a targeted manner according to user characteristic information of the user, thereby improving the click rate of the information.
  • a second object of the present invention is to provide a push device for information.
  • the first aspect of the present invention provides a method for pushing information, including: receiving an acquisition request sent by a mobile terminal, where the acquisition request carries identification information of the mobile terminal; Obtaining the user information of the mobile terminal by using the identifier information and the pre-saved user feature database; acquiring information matching the user feature information according to the user feature information and a pre-stored information database, and pushing the information to the mobile terminal Information that matches the user characteristic information.
  • the method further includes: receiving user original data sent by the mobile terminal, and authenticating the user The data is analyzed to generate user feature information of the mobile terminal; and user feature information of the mobile terminal is saved into the user feature library.
  • the method further includes: receiving an orientation condition set by the information provider on the information, and the information A correspondence relationship with the orientation condition set by the user is saved in the information base.
  • the obtaining the information that matches the user feature information according to the user feature information and the pre-saved information base specifically: acquiring an orientation condition of the information for each information in the information library; determining the Whether the user characteristic information includes an orientation condition of the information; if included, determining that the information is information that matches the user characteristic information.
  • the user characteristic information includes one or more of gender information, age information, country information, and category information of an application that the user likes, including the gender information, age information, and country of the user.
  • an acquisition request including identification information of a mobile terminal is received, and user feature information of the mobile terminal is acquired according to the identification information and the pre-saved user feature database, and pre-saved according to the user characteristic information.
  • the information base acquires information matching the user characteristic information, and pushes information matching the user characteristic information to the mobile terminal. Thereby, the information is pushed to the user in a targeted manner based on the user characteristic information of the user, and the click rate of the information can be improved.
  • the second aspect of the present invention provides a device for pushing information, comprising: a receiving module, configured to receive an acquisition request sent by a mobile terminal, where the obtaining request carries the mobile terminal And an obtaining module, configured to acquire user feature information of the mobile terminal according to the identifier information and a pre-saved user feature database; and a processing module, configured to acquire and locate the user information according to the user feature information and a pre-saved information base The information matching the user characteristic information is described, and information matching the user characteristic information is pushed to the mobile terminal.
  • the device further includes: a first pre-processing module, configured to: according to the identifier information, the acquiring module Receiving the user original data sent by the mobile terminal, and analyzing the user original data to generate the user characteristic information of the mobile terminal, before acquiring the user feature information of the mobile terminal, and pre-storing the user feature database, And saving user feature information of the mobile terminal to the user feature library.
  • a first pre-processing module configured to: according to the identifier information, the acquiring module Receiving the user original data sent by the mobile terminal, and analyzing the user original data to generate the user characteristic information of the mobile terminal, before acquiring the user feature information of the mobile terminal, and pre-storing the user feature database, And saving user feature information of the mobile terminal to the user feature library.
  • the device further includes: a second pre-processing module, configured to receive the information provider before the processing module acquires information matching the user feature information according to the user feature information and the pre-saved information base And an orientation condition set by the information, and saving a correspondence between the information and the orientation condition set by the user to the information base.
  • a second pre-processing module configured to receive the information provider before the processing module acquires information matching the user feature information according to the user feature information and the pre-saved information base And an orientation condition set by the information, and saving a correspondence between the information and the orientation condition set by the user to the information base.
  • the processing module is configured to: obtain, for each information in the information base, an orientation condition of the information, and determine whether the user feature information includes an orientation condition of the information, and if included, The information is determined to be information that matches the user characteristic information.
  • the user characteristic information includes one or more of gender information, age information, country information, and category information of an application that the user likes, including the gender information, age information, and country of the user.
  • the receiving module receives the obtaining request including the identification information of the mobile terminal, and the acquiring module acquires the user characteristic information of the mobile terminal according to the identification information and the pre-saved user feature database, and the processing module according to the The user feature information and the pre-saved information library acquire information matching the user feature information, and push information matching the user feature information to the mobile terminal.
  • the information is pushed to the user in a targeted manner based on the user characteristic information of the user, and the click rate of the information can be improved.
  • a third aspect of the present invention provides a push device for information, a casing, a processor, a memory, a circuit board, and a power supply circuit, wherein the circuit board is disposed inside a space enclosed by the casing, and is processed. And a memory disposed on the circuit board; a power circuit for powering various circuits or devices of the information push device; a memory for storing executable program code; the processor operating by reading executable program code stored in the memory A program corresponding to the executable program code for performing the method of the first aspect of the present invention.
  • a fourth aspect of the present invention provides a computer readable storage medium having instructions stored therein, when the processor of the terminal executes the instruction, the terminal performs the implementation of the first aspect of the present invention. The method described in the example.
  • a fifth aspect of the present invention provides a computer program that, when run on a processor, performs the method of the first aspect of the present invention.
  • FIG. 1 is a flow chart of a method of pushing information according to an embodiment of the present invention.
  • FIG. 2 is a flow chart of a method of pushing information according to an embodiment of the present invention.
  • FIG. 3 is a block diagram showing the structure of a push device for information according to an embodiment of the present invention.
  • FIG. 4 is a block diagram showing the structure of a push device for information according to another embodiment of the present invention.
  • FIG. 5 is a schematic structural diagram of a push device for information according to an embodiment of the present invention.
  • FIG. 1 is a flow chart of a method of pushing information according to an embodiment of the present invention.
  • the method for pushing the information includes:
  • S101 Receive an acquisition request sent by a mobile terminal.
  • the obtaining request carries the identification information of the mobile terminal.
  • the mobile terminal may be a hardware device having various operating systems, such as a mobile phone, a tablet computer, a personal digital assistant, an e-book, or the like.
  • the identification information of the mobile terminal may include at least one of the following: an International Mobile Subscriber Identity (IMSI), an International Mobile Equipment Identity (IMEI), and a mobile terminal. number.
  • IMSI International Mobile Subscriber Identity
  • IMEI International Mobile Equipment Identity
  • the user feature information includes one or more of gender information, age information, country information, and category information of an application that the user likes.
  • the category information of the application may include tools, games, social classes, etc., and the game classification can be further subdivided into a finer classification of cards, fighting, intelligence, leisure, family, racing, gambling and the like. It should be understood that in the actual application process, tools and social classes can be further subdivided according to requirements.
  • the user raw data sent by the mobile terminal may be received, and the user original data is analyzed to generate user feature information of the mobile terminal, and the user feature of the mobile terminal is used.
  • the information is saved to the user signature database.
  • the application collects the user's original data of the user in the background, and sends the collected user raw data to the server through the mobile terminal.
  • the server receives the user original data sent by the mobile terminal, and processes the user original data in the preset time period to summarize the user characteristic information of the user, and saves the identification information and the user feature information of the mobile terminal to the user feature.
  • the library In the library.
  • the user raw data of the user may be collected through multiple applications, and in order to ensure the privacy of the user, the user raw data collected by the application does not include User's private information.
  • the server obtains user raw data in multiple time ranges, and summarizes the user characteristic information of the user based on the obtained user original data.
  • the preset time period is a preset time in the server.
  • the preset time period is one month, that is, the server processes the user original data in the latest month of the user to summarize the user characteristic information of the user.
  • the user raw data may include information of using an application, information of visiting a website, data of playing a game, and the like.
  • the orientation condition set by the information provider for the information may also be received, and the information is set by the user.
  • the correspondence between orientation conditions is saved to the repository.
  • the orientation condition of the information may include one or more of gender information of the user, age information, country information, and category information of an application that the user likes to use.
  • the advertiser sets the targeting condition according to the characteristics of the advertisement to define the audience range. Specifically, the advertiser sets the orientation condition of the advertisement in the page configuring the targeting condition, and the server receives Advertisers set targeting criteria based on their ad's style, ad type, country, ad content, etc., such as gender, age, geography, etc., and save the targeting criteria of the ad and user settings to the ad library. To facilitate subsequent pushing of the corresponding advertisement to the user when determining that the user's feature information matches the targeted condition of the advertisement.
  • the information after obtaining the user feature information of the mobile terminal, obtaining, for each information in the information library, an orientation condition of the information, and determining whether the user feature information includes an orientation condition of the information, if the user feature information When the orientation condition of the information is satisfied, the information is determined to be information that matches the user characteristic information, and the information is pushed to the user.
  • the advertisement library includes two advertisements, namely, advertisement 1 and advertisement 2, and the orientation condition of the advertisement 1 is female, that is, the advertisement 1 is pushed to the female user, and the orientation condition of the advertisement 2 is: female, 20 years old or older, at this time
  • the user characteristic information of the user can be compared with the targeting condition of the advertisement in the advertisement library.
  • the server can push the advertisement 1 and the advertisement to the user. 2.
  • the advertisement is pushed to the user in a targeted manner, and the possibility of clicking the advertisement can be improved.
  • the advertiser publishes an advertisement 1 that promotes his own app1, assuming that the advertiser sets the orientation condition of the advertisement 1 to be: female, 20-30 years old. If the current user is a 22-year-old female user, in the process of pushing the advertisement to the application used by the current user, it may be determined that the current user's characteristic information (22 years old, female) matches the advertising condition of the advertisement 1 , can push ad 1 to the current user, and display ad 1 in the app used by the current user. If the user needs to install app1, then the user can download and install app1 by clicking on the advertisement 1. It can be seen that recommending accurate advertisements can increase the user's click rate on the advertisement, thereby increasing the probability that the user installs the promoted application, which is advantageous for both the advertiser and the advertisement platform.
  • the method for pushing information receives an acquisition request including the identification information of the mobile terminal, and acquires user feature information of the mobile terminal according to the identification information and the pre-saved user feature database, and according to the user characteristic information and the pre-stored information.
  • the library acquires information matching the user characteristic information, and pushes information matching the user characteristic information to the mobile terminal. Thereby, the information is pushed to the user in a targeted manner based on the user characteristic information of the user, and the click rate of the information can be improved.
  • the information is an advertisement
  • the user feature database is stored in a user feature server UFS (user feature server)
  • the advertisement library is stored in the advertisement server.
  • the specific process of the push method of the advertisement is explained.
  • the pushing method includes:
  • the advertisement server receives an acquisition request sent by the mobile terminal.
  • the obtaining request carries the identification information of the mobile terminal.
  • the mobile terminal may be a hardware device having various operating systems, such as a mobile phone, a tablet computer, a personal digital assistant, an e-book, or the like.
  • the identification information of the mobile terminal may include at least one of the following: an International Mobile Subscriber Identity (IMSI), an International Mobile Equipment Identity (IMEI), and a mobile terminal. number.
  • IMSI International Mobile Subscriber Identity
  • IMEI International Mobile Equipment Identity
  • the advertisement server sends a user feature acquisition request including the identity information of the mobile terminal to the user feature server.
  • the user feature server receives a user feature acquisition request sent by the advertisement server, and obtains the user feature according to the user feature. The request is obtained to obtain user characteristic information.
  • the application sends a request for obtaining an advertisement to the advertisement server through the mobile terminal
  • the advertisement server receives the acquisition request sent by the mobile terminal, and acquires the movement in the request.
  • the identification information of the terminal is sent to the user feature server, so that the user feature server obtains the user feature information of the current user by using the identification information of the mobile terminal.
  • the user feature information includes one or more of gender information, age information, country information, and category information of an application that the user likes.
  • the category information of the application may include tools, games, social classes, etc., and the game classification can be further subdivided into a finer classification of cards, fighting, intelligence, leisure, family, racing, gambling and the like. It should be understood that in the actual application process, tools and social classes can be further subdivided according to requirements.
  • the user feature information saved in the user feature server is obtained from the cluster. Specifically, in the process of using the application by the user, the application collects the user's original data of the user, and sends the collected user raw data to the cluster through the mobile terminal, and then the cluster processes the user for the last month or more through the concurrent processing capability. User raw data to summarize user feature information of the current user from the user raw data.
  • the user feature server saves the user feature information in the redis database.
  • the identification information of the mobile terminal is used as a key (key) for querying, and the redis database can directly return the query result corresponding to the keyword, that is, return the user characteristic information of the current user.
  • the redis database is a high-performance key-value database, usually the response time of a query request is in the millisecond level.
  • the user feature server returns user feature information of the current user to the advertisement server.
  • the advertisement server matches the user characteristic information with the targeting condition of the advertisement in the advertisement library to obtain a list of advertisements pushed to the current user.
  • the targeting condition of the advertisement may include one or more of gender information of the user, age information, country information, and category information of an application that the user likes to use.
  • the targeting condition of the advertisement in the advertisement library is set by the advertiser according to the characteristics of the advertisement. Specifically, the advertiser can set the targeting condition of the advertisement according to the characteristics of the style of the advertisement, the type of the advertisement, the country, the advertisement content, and the like, thereby limiting the audience range.
  • the orientation conditions of the advertisement 1 are: the United States and the male; the orientation condition of the advertisement 2 is: 20 years old or older, female;
  • the orientation condition of the advertisement 3 is: the card game user, the orientation condition of the advertisement 4 is: none, that is, the advertisement 4 does not set the orientation condition, and the advertisement server pushes the advertisement 4 to all users.
  • the ad server obtains user characteristics of five users from the user feature server. The information is User 1, User 2, User 3, User 4, and User 5.
  • the user characteristic information corresponding to the five users is: User 1: US, male, intellectual game user; User 2: UK, female, 30 years old Left and right; User 3: China, male, card game user; User 4: Japan, male, tool application user; User 5: France, female, social tool user.
  • the advertisement server matches the user characteristic information of each user with the advertisement condition in the advertisement library, and the advertisement list pushed to each user is obtained by matching, specifically, the advertisement pushed to the user 1 is: advertisement 1, advertisement 4;
  • the advertisements pushed to the user 2 are: advertisement 2, advertisement 4; the advertisements pushed to the user 3 are: advertisement 3, advertisement 4; the advertisement pushed to the user 4 is: advertisement 4; the advertisement pushed to the user 5 is: advertisement 2 Advertising 4.
  • the advertisement server returns a list of advertisements to the mobile terminal.
  • the advertisement pushing method of the embodiment of the present invention uses the user features of the user's gender, age, interest, country, and the like to simultaneously match the targeting conditions in the advertisement library, and accurately obtain the advertisement matching the user characteristic information, and An advertisement matching the user characteristic information is pushed to the mobile terminal. As a result, the advertisement is pushed to the user in a targeted manner, and the click rate of the advertisement can be improved.
  • the present invention also proposes a push device for information.
  • FIG. 3 is a block diagram showing the structure of a push device for information according to an embodiment of the present invention.
  • the device includes a receiving module 100, an obtaining module 200, and a processing module 300, where:
  • the receiving module 100 is configured to receive an acquisition request sent by the mobile terminal, where the acquisition request carries the identification information of the mobile terminal; the obtaining module 200 is configured to acquire the user characteristic information of the mobile terminal according to the identification information and the pre-saved user feature database; The module 300 is configured to acquire information matching the user feature information according to the user feature information and the pre-saved information base, and push the information matching the user feature information to the mobile terminal.
  • the mobile terminal may be a hardware device having various operating systems, such as a mobile phone, a tablet computer, a personal digital assistant, an e-book, or the like.
  • the identification information of the mobile terminal may include at least one of the following: an International Mobile Subscriber Identity (IMSI), an International Mobile Equipment Identity (IMEI), and a mobile terminal. number.
  • IMSI International Mobile Subscriber Identity
  • IMEI International Mobile Equipment Identity
  • the user feature information includes one or more of gender information, age information, country information, and category information of an application that the user likes.
  • the category information of the application may include tools, games, social classes, etc., and the game classification can be further subdivided into a finer classification of cards, fighting, intelligence, leisure, family, racing, gambling and the like. It should be understood that in the actual application process, tools and social classes can be further subdivided according to requirements.
  • the foregoing apparatus may further include a first pre-processing module 400, and the first pre-processing module 400 Before receiving the user feature information of the mobile terminal according to the identification information and the pre-saved user feature database, the acquiring module 200 receives the user original data sent by the mobile terminal, and analyzes the user original data to generate the user feature information of the mobile terminal. And saving the user characteristic information of the mobile terminal to the user feature database.
  • the first pre-processing module 400 can obtain user original data in multiple time ranges, and summarize the user characteristic information of the user based on the obtained user original data.
  • the user raw data may include information of using an application, information of visiting a website, data of playing a game, and the like.
  • the device may further include a second pre-processing module 500, configured to receive the information provider before the processing module 300 acquires information matching the user feature information according to the user feature information and the pre-stored information library.
  • the orientation condition of the information setting, and the correspondence between the information and the orientation condition set by the user is saved in the information base.
  • the orientation condition of the information may include one or more of gender information of the user, age information, country information, and category information of an application that the user likes to use.
  • the information is an advertisement.
  • the second pre-processing module 500 can receive an orientation condition set by the advertiser according to the style of the advertisement, the type of the advertisement, the country, the advertisement content, and the like, such as a gender condition.
  • the age condition, the geographical condition, and the like, and the targeting conditions set by the advertisement and the user are saved in the advertisement library, so as to facilitate subsequent pushing of the corresponding advertisement to the user when determining that the characteristic information of the user matches the orientation condition of the advertisement.
  • the processing module 300 may acquire the orientation condition of the information for each information in the information library, and determine whether the user feature information includes the orientation condition of the information, and if yes, determine the information. Information that matches the user's feature information.
  • the advertisement library includes two advertisements, namely, advertisement 1 and advertisement 2, and the orientation condition of the advertisement 1 is female, that is, the advertisement 1 is pushed to the female user, and the orientation condition of the advertisement 2 is: female, 20 years old or older, at this time
  • the processing module 300 may compare the user characteristic information of the user with the targeting condition of the advertisement in the advertisement library. By comparison, it can be seen that the user characteristic information of the user satisfies the advertisement 1 and The advertisement condition of the advertisement 2, the server can push the advertisement 1 and the advertisement 2 to the user. Thereby, in combination with the user characteristic information of the user, the advertisement is pushed to the user in a targeted manner, and the possibility of clicking the advertisement can be improved.
  • the information sending apparatus of the embodiment of the present invention receives an acquisition request including the identification information of the mobile terminal by the receiving module, and the acquiring module acquires the user characteristic information of the mobile terminal according to the identification information and the pre-saved user feature database, and the processing module is configured according to the user.
  • Feature information and a pre-saved repository obtain information that matches user profile information, and Pushing information matching the user characteristic information to the mobile terminal. Thereby, the information is pushed to the user in a targeted manner based on the user characteristic information of the user, and the click rate of the information can be improved.
  • an embodiment of the present invention also proposes a push device for information.
  • the push device of the information includes a housing 601, a processor 602, a memory 603, a circuit board 604, and a power supply circuit 605, wherein the circuit board 604 is disposed inside the space enclosed by the housing 601, and the processor 602 and memory 603 are disposed on circuit board 604; power supply circuit 605 for powering various circuits or devices of the push device of information; memory 603 for storing executable program code; processor 602 for reading stored in memory 603
  • the executable program code runs a program corresponding to the executable program code for performing the following steps.
  • the processor 602 is further configured to: before performing step S102', receive user raw data sent by the mobile terminal, and analyze user raw data to generate user feature information of the mobile terminal, and The user feature information of the mobile terminal is saved in the user feature database.
  • the processor 602 is further configured to: before acquiring the information matching the user feature information according to the user feature information and the pre-saved information base, receive an orientation condition set by the information provider for the information, and The correspondence with the orientation conditions set by the user is saved to the information base.
  • the processor 602 is further configured to acquire, according to each information in the information library, an orientation condition of the information, and determine whether the user feature information includes the orientation of the information. Condition, if the user characteristic information satisfies the orientation condition of the information, it is determined that the information is information that matches the user characteristic information, and the information is pushed to the user.
  • the user characteristic information includes one or more of gender information, age information, country information, and category information of an application that the user likes
  • the orientation condition includes the gender information of the user.
  • the information sending apparatus of the embodiment of the present invention receives an acquisition request including the identification information of the mobile terminal, and acquires user characteristic information of the mobile terminal according to the identification information and the pre-saved user feature database, and according to the user characteristic information and the pre-saved information.
  • the library obtains information matching the user characteristic information, and pushes the user characteristic information to the mobile terminal Matching information. Thereby, the information is pushed to the user in a targeted manner based on the user characteristic information of the user, and the click rate of the information can be improved.
  • embodiments of the present invention further provide a computer readable storage medium having instructions stored therein, when the processor of the terminal executes the instructions, the terminal performs the following steps:
  • embodiments of the present invention also provide a computer program that, when run on a processor, performs the following steps:
  • first and second are used for descriptive purposes only and are not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated.
  • features defining “first” or “second” may include at least one of the features, either explicitly or implicitly.
  • the meaning of “plurality” is at least two, for example two , three, etc., unless otherwise specifically defined.
  • a "computer-readable medium” can be any apparatus that can contain, store, communicate, propagate, or transport a program for use in an instruction execution system, apparatus, or device, or in conjunction with the instruction execution system, apparatus, or device.
  • computer readable media include the following: electrical connections (electronic devices) having one or more wires, portable computer disk cartridges (magnetic devices), random access memory (RAM), Read only memory (ROM), erasable editable read only memory (EPROM or flash memory), fiber optic devices, and portable compact disk read only memory (CDROM).
  • the computer readable medium may even be a paper or other suitable medium on which the program can be printed, as it may be optically scanned, for example by paper or other medium, followed by editing, interpretation or, if appropriate, other suitable The method is processed to obtain the program electronically and then stored in computer memory.
  • portions of the invention may be implemented in hardware, software, firmware or a combination thereof.
  • multiple steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system.
  • a suitable instruction execution system For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques well known in the art: having logic gates for implementing logic functions on data signals. Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.
  • each functional unit in each embodiment of the present invention may be integrated into one processing module, or each unit may exist physically separately, or two or more units may be integrated into one module.
  • the above integrated modules can be implemented in the form of hardware or in the form of software functional modules.
  • the integrated module if When the software function module is implemented in the form and sold or used as a stand-alone product, it can also be stored in a computer readable storage medium.
  • the above mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like.

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Abstract

本发明提出一种信息的推送方法和装置。其中，该方法包括：接收移动终端发送的获取请求，其中，获取请求中携带有移动终端的标识信息；根据标识信息和预先保存的用户特征库获取移动终端的用户特征信息；根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并向移动终端推送与用户特征信息匹配的信息。本发明实施例提供的信息的推送方法和装置，根据用户的用户特征信息有针对性地向用户推送了信息，进而可提高信息的点击率。

Description

信息的推送方法及装置
相关申请的交叉引用
本申请要求北京金山安全软件有限公司于2015年9月11日提交的、发明名称为“信息的推送方法及装置”的、中国专利申请号“201510575922.X”的优先权。
技术领域
本发明涉及移动互联网技术领域，尤其涉及一种信息的推送方法及装置。
背景技术
随着网络技术的发展，互联网已经逐渐成为了越来越多人的生活中不可缺少的一部分，网络广告也随着互联网的发展逐渐成长，网络广告凭借其灵活性和多样性，在各种广告形式中占据了越来越大的份额。
目前，在用户使用移动终端(例如智能手机、平板电脑)中的应用程序访问网络的过程中，服务器向应用程序中推送信息例如广告。在用户对推送的广告感兴趣时，用户可通过点击广告链接查看具体内容。在向用户推送广告时，如何有针对性地向用户推送感兴趣的个性化广告是网络智能广告的关键技术之一，准确向用户推送感兴趣的广告可增加用户点击广告的几率。
由于互联网中存在一些安全问题，现阶段大部分的互联网用户一般都是匿名访问互联网，因此，不能从终端中获得用户的真实特征信息。目前，常用的广告推送方式是：基于协同过滤的方式向用户推送广告，具体地，在服务器向当前用户推送应用程序(APP，Application)的过程中，服务器通过相似度算法找到与当前用户使用习惯的相似用户，然后，将相似用户使用过的应用程序，而当前用户没有使用的过的应用程序推送给当前用户。也就是说，相关技术的广告推送方式还是基于用户与用户之间的相似度算法向用户推送广告。然而，随着互联网用户快速增长，这种基于用户与用户之间的相似度算法推送广告的方式所需广告成本不断增高，并且不能准确定位用户的特征信息，广告推送的针对性较低。
发明内容
本发明旨在至少在一定程度上解决相关技术中的技术问题之一。为此，本发明的第一个目的在于提出一种信息的推送方法，该方法根据用户的用户特征信息有针对性地向用户推送了信息，进而可提高信息的点击率。
本发明的第二个目的在于提出一种信息的推送装置。
为实现上述目的，本发明第一方面实施例提出了一种信息的推送方法，包括：接收移动终端发送的获取请求，其中，所述获取请求中携带有所述移动终端的标识信息；根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息；根据所述用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息，并向所述移动终端推送与所述用户特征信息匹配的信息。
可选的，在所述根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息之前，还包括：接收所述移动终端发送的用户原始数据，并对所述用户原始数据进行分析，以生成所述移动终端的用户特征信息；以及将所述移动终端的用户特征信息保存至所述用户特征库中。
可选的，在所述根据用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息之前，还包括：接收信息提供方对所述信息设置的定向条件，并将所述信息与所述用户设置的定向条件之间的对应关系保存至所述信息库中。
可选的，所述根据用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息，具体包括：针对所述信息库中的每个信息，获取信息的定向条件；判断所述用户特征信息是否包含所述信息的定向条件；若包含，则确定所述信息为与所述用户特征信息匹配的信息。
其中，所述用户特征信息包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息中的一种或多种，所述定向条件包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息的一种或者多种。
根据本发明实施例的信息的推送方法，接收包含移动终端的标识信息的获取请求，并根据标识信息和预先保存的用户特征库获取移动终端的用户特征信息，以及根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并向移动终端推送与用户特征信息匹配的信息。由此，根据用户的用户特征信息有针对性地向用户推送了信息，进而可提高信息的点击率。
为实现上述目的，本发明第二方面实施例提出了一种信息的推送装置，包括：接收模块，用于接收移动终端发送的获取请求，其中，所述获取请求中携带有所述移动终端的标识信息；获取模块，用于根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息；处理模块，用于根据所述用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息，并向所述移动终端推送与所述用户特征信息匹配的信息。
可选的，所述装置还包括：第一预处理模块，用于在所述获取模块根据所述标识信息 和预先保存的用户特征库获取所述移动终端的用户特征信息之前，接收所述移动终端发送的用户原始数据，并对所述用户原始数据进行分析，以生成所述移动终端的用户特征信息，以及将所述移动终端的用户特征信息保存至所述用户特征库中。
可选的，所述装置还包括：第二预处理模块，用于在所述处理模块根据用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息之前，接收信息提供方对所述信息设置的定向条件，并将所述信息与所述用户设置的定向条件之间的对应关系保存至所述信息库中。
可选的，所述处理模块，具体用于：针对所述信息库中的每个信息，获取信息的定向条件，并判断所述用户特征信息是否包含所述信息的定向条件，若包含，则确定所述信息为与所述用户特征信息匹配的信息。
其中，所述用户特征信息包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息中的一种或多种，所述定向条件包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息的一种或者多种。
根据本发明实施例的信息的推送装置，通过接收模块接收包含移动终端的标识信息的获取请求，并获取模块根据标识信息和预先保存的用户特征库获取移动终端的用户特征信息，以及处理模块根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并向移动终端推送与用户特征信息匹配的信息。由此，根据用户的用户特征信息有针对性地向用户推送了信息，进而可提高信息的点击率。
为了实现上述目的，本发明第三方面实施例提出了一种信息的推送装置，壳体、处理器、存储器、电路板和电源电路，其中，电路板安置在壳体围成的空间内部，处理器和存储器设置在电路板上；电源电路，用于为信息的推送装置的各个电路或器件供电；存储器用于存储可执行程序代码；处理器通过读取存储器中存储的可执行程序代码来运行与可执行程序代码对应的程序，以用于执行本发明第一方面实施例所述的方法。
为了实现上述目的，本发明第四方面实施例提出了一种计算机可读存储介质，具有存储于其中的指令，当终端的处理器执行所述指令时，所述终端执行本发明第一方面实施例所述的方法。
为了实现上述目的，本发明第五方面实施例提出了一种计算机程序，当其在处理器上运行时，执行本发明第一方面实施例所述的方法。
本发明的附加方面和优点将在下面的描述中部分给出，部分将从下面的描述中变得明显，或通过本发明的实践了解到。
附图说明
图1是根据本发明一个实施例的信息的推送方法的流程图。
图2是根据本发明一个具体实施例的信息的推送方法的流程图。
图3是根据本发明一个实施例的信息的推送装置的结构示意图。
图4是根据本发明另一个实施例的信息的推送装置的结构示意图。
图5是根据本发明一个实施例的信息的推送装置的结构示意图。
具体实施方式
下面详细描述本发明的实施例，所述实施例的示例在附图中示出，其中自始至终相同或类似的标号表示相同或类似的元件或具有相同或类似功能的元件。下面通过参考附图描述的实施例是示例性的，旨在用于解释本发明，而不能理解为对本发明的限制。
下面参考附图描述本发明实施例的信息的推送方法及装置。
图1是根据本发明一个实施例的信息的推送方法的流程图。
如图1所示，该信息的推送方法包括：
S101，接收移动终端发送的获取请求。
其中，上述获取请求中携带有移动终端的标识信息。
其中，上述移动终端可为例如是手机、平板电脑、个人数字助理、电子书等具有各种操作系统的硬件设备。
在本发明的一个实施例中，上述移动终端的标识信息可以包括以下至少之一：国际移动用户识别码IMSI(International Mobile Subscriber Identity)、国际移动设备识别码IMEI(International Mobile Equipment Identity)、移动终端号码。
S102，根据移动终端的标识信息和预先保存的用户特征库获取移动终端的用户特征信息。
其中，用户特征信息包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息中的一种或多种。
其中，应用程序的类别信息可以包括工具、游戏、社交类等，而游戏分类又可以进一步细分为卡牌、格斗、智力、休闲、家庭、赛车、赌博等更细的分类。应当理解的是，在实际应用过程中，还可以根据需求对工具、社交类进一步细分。
在本发明的一个实施例中，在执行步骤S102之前，还可以接收移动终端发送的用户原始数据，并对用户原始数据进行分析，以生成移动终端的用户特征信息，以及将移动终端的用户特征信息保存至用户特征库中。
具体地，在用户使用移动终端中应用程序的过程中，应用程序后台搜集用户的用户原始数据，并通过移动终端将搜集的用户原始数据发送至服务器。服务器接收移动终端发送的用户原始数据，并对用户在预设时间段内的用户原始数据进行处理，以归纳出用户的用户特征信息，并将移动终端的标识信息和用户特征信息保存至用户特征库中。
另外，为了使得服务器可以准确归纳出用户的用户特征信息，在实际应用中，可通过多个应用程序搜集用户的用户原始数据，并且为了保证用户隐私安全，应用程序搜集的用户原始数据中不包含用户的隐私信息。
需要说明的是，为了保证所统计的用户特征信息准确，服务器获得多个时间范围内的用户原始数据，并基于所获得的用户原始数据，归纳出用户的用户特征信息。
其中，预设时间段是服务器中预先设置的时间，例如，预设时间段为一个月，即服务器对用户最近一个月内的用户原始数据进行处理，以归纳出用户的用户特征信息。
其中，上述用户原始数据可以包括使用应用程序的信息、访问网站的信息和玩游戏的数据等。
S103，根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并向移动终端推送与用户特征信息匹配的信息。
在本发明的一个实施例中，在根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息之前，还可以接收信息提供方对信息设置的定向条件，并将信息与用户设置的定向条件之间的对应关系保存至信息库中。
其中，信息的定向条件可以包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息的一种或者多种。
下面以信息为广告为例详细说明设置广告的定向条件的过程：
具体地，在广告进行定向投放时，广告主通过会根据自己广告的特征来设定定向条件从而限定受众范围，具体而言，广告主在配置定向条件的页面中设置广告的定向条件，服务器接收广告主根据自己的广告的样式、广告类型、国家、广告内容等特征所设定的定向条件，如性别条件、年龄条件、地域条件等，并将广告和用户设置的定向条件保存至广告库中，以方便后续在确定用户的特征信息与该广告的定向条件相匹配时向用户推送对应的广告。
在本发明的一个实施例中，在获得移动终端的用户特征信息后，针对信息库中的每个信息，获取信息的定向条件，并判断用户特征信息是否包含信息的定向条件，如果用户特征信息满足信息的定向条件，则确定该信息为与用户特征信息匹配的信息，并向用户推送该信息。
例如，广告库中包括两个广告，分别为广告1和广告2，且广告1的定向条件为女性，即向女性用户推送广告1，广告2的定向条件为：女性，20岁以上，此时，可将用户的用户特征信息与广告库中的广告的定向条件进行比较，通过比较可以看出，用户的用户特征信息满足广告1和广告2的定向条件，服务器可向用户推送广告1和广告2。由此，结合用户的用户特征信息，有针对性向用户推送了广告，进而可提高点击广告的可能性。
再例如，广告主发布一个推广自己的app1的广告1，假定广告主设置该广告1的定向条件为：女性，20-30岁。如果当前用户是一个22岁的女性用户，在向当前用户所使用的应用程序推送广告的过程中，可确定当前用户的特征信息(22岁、女性)与广告1的广告条件相匹配，此时，可向当前用户推送广告1，当前用户所使用的应用程序中展示广告1。如果用户需要安装app1，此时，用户可通过点击广告1下载并安装app1。由此可以看出，推荐精准的广告可增加用户对广告的点击率，进而可增加用户安装推广的应用程序的概率，这对于广告主和广告平台来说都是有利的。
本发明实施例的信息的推送方法，接收包含移动终端的标识信息的获取请求，并根据标识信息和预先保存的用户特征库获取移动终端的用户特征信息，以及根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并向移动终端推送与用户特征信息匹配的信息。由此，根据用户的用户特征信息有针对性地向用户推送了信息，进而可提高信息的点击率。
图2是根据本发明一个具体实施例的信息的推送方法的流程图，该实施例以信息为广告，且用户特征库保存在用户特征服务器UFS(user feature server)，广告库保存在广告服务器中为例说明广告的推送方法的具体过程。如图2所示，该推送方法包括：
S201，广告服务器接收移动终端发送的获取请求。
其中，上述获取请求中携带有移动终端的标识信息。
其中，上述移动终端可为例如是手机、平板电脑、个人数字助理、电子书等具有各种操作系统的硬件设备。
在本发明的一个实施例中，上述移动终端的标识信息可以包括以下至少之一：国际移动用户识别码IMSI(International Mobile Subscriber Identity)、国际移动设备识别码IMEI(International Mobile Equipment Identity)、移动终端号码。
S202，广告服务器向用户特征服务器发送包含移动终端的标识信息的用户特征获取请求。
S203，用户特征服务器接收广告服务器发送的用户特征获取请求，并根据用户特征获 取请求获得用户特征信息。
具体地，在用户使用移动终端中的应用程序的过程中，应用程序会通过移动终端向广告服务器发送一个获取广告的获取请求，广告服务器接收移动终端发送的获取请求，并将获取请求中的移动终端的标识信息发送至用户特征服务器，以使用户特征服务器通过移动终端的标识信息获得当前用户的用户特征信息。
其中，用户特征信息包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息中的一种或多种。
其中，应用程序的类别信息可以包括工具、游戏、社交类等，而游戏分类又可以进一步细分为卡牌、格斗、智力、休闲、家庭、赛车、赌博等更细的分类。应当理解的是，在实际应用过程中，还可以根据需求对工具、社交类进一步细分。
需要说明的是，用户特征服务器中保存的用户特征信息是从集群中获得的。具体地，在用户使用应用程序的过程中，应用程序收集用户的用户原始数据，并通过移动终端将搜集的用户原始数据发送至集群中，然后集群通过并发处理能力处理用户最近一个月或者更久的用户原始数据，以从用户原始数据中归纳出当前用户的用户特征信息。
为了高效地获取用户特征信息，用户特征服务器将用户特征信息保存在redis数据库中。在查询用户特征信息时，以移动终端的标识信息为关键字(key)进行查询，redis数据库可直接返回关键词对应的查询结果，即返回当前用户的用户特征信息。
其中，redis数据库是一个高性能的key-value数据库，通常一个查询请求的响应时间在毫秒级别。
S204，用户特征服务器向广告服务器返回当前用户的用户特征信息。
S205，广告服务器将用户特征信息与广告库中广告的定向条件进行匹配，以获得向当前用户推送的广告列表。
其中，广告的定向条件可以包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息的一种或者多种。
需要说明的是，广告库中的广告的定向条件是由广告主根据自己的广告的特征设置的。具体地，广告主可根据自己的广告的样式、广告类型、国家、广告内容等特征来设定广告的定向条件，从而限定受众范围。
例如，广告库中保存了四个广告，分别为广告1、广告2、广告3和广告4，且广告1的定向条件为：美国、男性；广告2的定向条件为：20岁以上，女性；广告3的定向条件为：卡牌类游戏用户，广告4的定向条件为：无，即广告4没有设定定向条件，广告服务器向所有用户推送广告4。假定广告服务器从用户特征服务器中获得五个用户的用户特征 信息，分别为用户1、用户2、用户3、用户4和用户5，五个用户分别对应的用户特征信息为：用户1：美国,男性，智力游戏用户；用户2：英国,女性，30岁左右；用户3：中国,男性，卡牌游戏用户；用户4：日本,男性，工具类应用用户；用户5：法国,女性，社交工具用户。广告服务器将每个用户的用户特征信息与广告库中的广告条件进行匹配，通过匹配可获得向每个用户推送的广告列表，具体地，向用户1推送的广告为：广告1、广告4；向用户2推送的广告为：广告2、广告4；向用户3推送的广告为：广告3、广告4；向用户4推送的广告为：广告4；向用户5推送的广告为：广告2、广告4。
S206，广告服务器向移动终端返回广告列表。
本发明实施例的广告的推送方法，利用用户的性别、年龄、兴趣、国家等多个维度的用户特征同时与广告库中的定向条件进行匹配，准确获得与用户特征信息相匹配的广告，并向移动终端推送与用户特征信息匹配的广告。由此，有针对性地向用户推送了广告，进而可提高广告的点击率。
为了实现上述实施例，本发明还提出一种信息的推送装置。
图3是根据本发明一个实施例的信息的推送装置的结构示意图。
如图3所示，该装置包括接收模块100、获取模块200和处理模块300，其中：
接收模块100用于接收移动终端发送的获取请求，其中，获取请求中携带有移动终端的标识信息；获取模块200用于根据标识信息和预先保存的用户特征库获取移动终端的用户特征信息；处理模块300用于根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并向移动终端推送与用户特征信息匹配的信息。
其中，上述移动终端可为例如是手机、平板电脑、个人数字助理、电子书等具有各种操作系统的硬件设备。
在本发明的一个实施例中，上述移动终端的标识信息可以包括以下至少之一：国际移动用户识别码IMSI(International Mobile Subscriber Identity)、国际移动设备识别码IMEI(International Mobile Equipment Identity)、移动终端号码。
其中，用户特征信息包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息中的一种或多种。
其中，应用程序的类别信息可以包括工具、游戏、社交类等，而游戏分类又可以进一步细分为卡牌、格斗、智力、休闲、家庭、赛车、赌博等更细的分类。应当理解的是，在实际应用过程中，还可以根据需求对工具、社交类进一步细分。
另外，如图4所示，上述装置还可以包括第一预处理模块400，该第一预处理模块400 用于在获取模块200根据标识信息和预先保存的用户特征库获取移动终端的用户特征信息之前，接收移动终端发送的用户原始数据，并对用户原始数据进行分析，以生成移动终端的用户特征信息，以及将移动终端的用户特征信息保存至用户特征库中。
为了保证所统计的用户特征信息准确，第一预处理模块400可获得多个时间范围内的用户原始数据，并基于所获得的用户原始数据，归纳出用户的用户特征信息。
其中，上述用户原始数据可以包括使用应用程序的信息、访问网站的信息和玩游戏的数据等。
上述装置还可以包括第二预处理模块500，该第二预处理模块500用于在处理模块300根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息之前，接收信息提供方对信息设置的定向条件，并将信息与用户设置的定向条件之间的对应关系保存至信息库中。
其中，信息的定向条件可以包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息的一种或者多种。
例如，信息为广告，在广告进行定向投放时，第二预处理模块500可接收广告主根据自己的广告的样式、广告类型、国家、广告内容等特征所设定的定向条件，如性别条件、年龄条件、地域条件等，并将广告和用户设置的定向条件保存至广告库中，以方便后续在确定用户的特征信息与该广告的定向条件相匹配时向用户推送对应的广告。
具体地，在获取模块200获得用户特征信息后，针对信息库中的每个信息，处理模块300可获取信息的定向条件，并判断用户特征信息是否包含信息的定向条件，若包含，则确定信息为与用户特征信息匹配的信息。
例如，广告库中包括两个广告，分别为广告1和广告2，且广告1的定向条件为女性，即向女性用户推送广告1，广告2的定向条件为：女性，20岁以上，此时，在获取模块200获得用户的用户特征信息后，处理模块300可将用户的用户特征信息与广告库中的广告的定向条件进行比较，通过比较可以看出，用户的用户特征信息满足广告1和广告2的定向条件，服务器可向用户推送广告1和广告2。由此，结合用户的用户特征信息，有针对性向用户推送了广告，进而可提高点击广告的可能性。
需要说明的是，前述对信息的推送方法实施例的解释说明也适用于实施例的信息的推送装置，此处不再赘述。
本发明实施例的信息的推送装置，通过接收模块接收包含移动终端的标识信息的获取请求，并获取模块根据标识信息和预先保存的用户特征库获取移动终端的用户特征信息，以及处理模块根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并 向移动终端推送与用户特征信息匹配的信息。由此，根据用户的用户特征信息有针对性地向用户推送了信息，进而可提高信息的点击率。
为了实现上述实施例，本发明的实施例还提出一种信息的推送装置。如图5所示，该信息的推送装置包括：壳体601、处理器602、存储器603、电路板604和电源电路605，其中，电路板604安置在壳体601围成的空间内部，处理器602和存储器603设置在电路板604上；电源电路605，用于为信息的推送装置的各个电路或器件供电；存储器603用于存储可执行程序代码；处理器602通过读取存储器603中存储的可执行程序代码来运行与可执行程序代码对应的程序，以用于执行下述步骤。
S101’，接收移动终端发送的获取请求。
S102’，根据移动终端的标识信息和预先保存的用户特征库获取移动终端的用户特征信息。
在本发明的一个实施例中，处理器602还用于在执行步骤S102’之前，接收移动终端发送的用户原始数据，并对用户原始数据进行分析，以生成移动终端的用户特征信息，以及将移动终端的用户特征信息保存至用户特征库中。
S103’，根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并向移动终端推送与用户特征信息匹配的信息。
在本发明的一个实施例中，处理器602还用于在根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息之前，接收信息提供方对信息设置的定向条件，并将信息与用户设置的定向条件之间的对应关系保存至信息库中。
在本发明的一个实施例中，在获得移动终端的用户特征信息后，处理器602还用于针对信息库中的每个信息，获取信息的定向条件，并判断用户特征信息是否包含信息的定向条件，如果用户特征信息满足信息的定向条件，则确定该信息为与用户特征信息匹配的信息，并向用户推送该信息。
在本发明的一个实施例中，上述用户特征信息包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息中的一种或多种，上述定向条件包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息的一种或者多种。
应当理解上述步骤中的执行细节可参考上述对应的方法实施例，在此不再赘述。
本发明实施例的信息的推送装置，接收包含移动终端的标识信息的获取请求，并根据标识信息和预先保存的用户特征库获取移动终端的用户特征信息，以及根据用户特征信息和预先保存的信息库获取与用户特征信息匹配的信息，并向移动终端推送与用户特征信息 匹配的信息。由此，根据用户的用户特征信息有针对性地向用户推送了信息，进而可提高信息的点击率。
为了实现上述实施例，本发明的实施例还提出一种计算机可读存储介质，具有存储于其中的指令，当终端的处理器执行所述指令时，所述终端执行以下步骤：
接收移动终端发送的获取请求，其中，所述获取请求中携带有所述移动终端的标识信息；
根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息；
根据所述用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息，并向所述移动终端推送与所述用户特征信息匹配的信息。
应当理解上述步骤中的执行细节可参考上述对应的方法实施例，在此不再赘述。
为了实现上述实施例，本发明的实施例还提出一种计算机程序，当其在处理器上运行时，执行以下步骤：
接收移动终端发送的获取请求，其中，所述获取请求中携带有所述移动终端的标识信息；
根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息；
根据所述用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息，并向所述移动终端推送与所述用户特征信息匹配的信息。
应当理解上述步骤中的执行细节可参考上述对应的方法实施例，在此不再赘述。
在本说明书的描述中，参考术语“一个实施例”、“一些实施例”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或者特点包含于本发明的至少一个实施例或示例中。在本说明书中，对上述术语的示意性表述不必须针对的是相同的实施例或示例。而且，描述的具体特征、结构、材料或者特点可以在任一个或多个实施例或示例中以合适的方式结合。此外，在不相互矛盾的情况下，本领域的技术人员可以将本说明书中描述的不同实施例或示例以及不同实施例或示例的特征进行结合和组合。
此外，术语“第一”、“第二”仅用于描述目的，而不能理解为指示或暗示相对重要性或者隐含指明所指示的技术特征的数量。由此，限定有“第一”、“第二”的特征可以明示或者隐含地包括至少一个该特征。在本发明的描述中，“多个”的含义是至少两个，例如两 个，三个等，除非另有明确具体的限定。
流程图中或在此以其他方式描述的任何过程或方法描述可以被理解为，表示包括一个或更多个用于实现特定逻辑功能或过程的步骤的可执行指令的代码的模块、片段或部分，并且本发明的优选实施方式的范围包括另外的实现，其中可以不按所示出或讨论的顺序，包括根据所涉及的功能按基本同时的方式或按相反的顺序，来执行功能，这应被本发明的实施例所属技术领域的技术人员所理解。
在流程图中表示或在此以其他方式描述的逻辑和/或步骤，例如，可以被认为是用于实现逻辑功能的可执行指令的定序列表，可以具体实现在任何计算机可读介质中，以供指令执行系统、装置或设备(如基于计算机的系统、包括处理器的系统或其他可以从指令执行系统、装置或设备取指令并执行指令的系统)使用，或结合这些指令执行系统、装置或设备而使用。就本说明书而言，"计算机可读介质"可以是任何可以包含、存储、通信、传播或传输程序以供指令执行系统、装置或设备或结合这些指令执行系统、装置或设备而使用的装置。计算机可读介质的更具体的示例(非穷尽性列表)包括以下：具有一个或多个布线的电连接部(电子装置)，便携式计算机盘盒(磁装置)，随机存取存储器(RAM)，只读存储器(ROM)，可擦除可编辑只读存储器(EPROM或闪速存储器)，光纤装置，以及便携式光盘只读存储器(CDROM)。另外，计算机可读介质甚至可以是可在其上打印所述程序的纸或其他合适的介质，因为可以例如通过对纸或其他介质进行光学扫描，接着进行编辑、解译或必要时以其他合适方式进行处理来以电子方式获得所述程序，然后将其存储在计算机存储器中。
应当理解，本发明的各部分可以用硬件、软件、固件或它们的组合来实现。在上述实施方式中，多个步骤或方法可以用存储在存储器中且由合适的指令执行系统执行的软件或固件来实现。例如，如果用硬件来实现，和在另一实施方式中一样，可用本领域公知的下列技术中的任一项或他们的组合来实现：具有用于对数据信号实现逻辑功能的逻辑门电路的离散逻辑电路，具有合适的组合逻辑门电路的专用集成电路，可编程门阵列(PGA)，现场可编程门阵列(FPGA)等。
本技术领域的普通技术人员可以理解实现上述实施例方法携带的全部或部分步骤是可以通过程序来指令相关的硬件完成，所述的程序可以存储于一种计算机可读存储介质中，该程序在执行时，包括方法实施例的步骤之一或其组合。
此外，在本发明各个实施例中的各功能单元可以集成在一个处理模块中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个模块中。上述集成的模块既可以采用硬件的形式实现，也可以采用软件功能模块的形式实现。所述集成的模块如果以 软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。
上述提到的存储介质可以是只读存储器，磁盘或光盘等。尽管上面已经示出和描述了本发明的实施例，可以理解的是，上述实施例是示例性的，不能理解为对本发明的限制，本领域的普通技术人员在本发明的范围内可以对上述实施例进行变化、修改、替换和变型。

Claims (13)

  1. 一种信息的推送方法，其特征在于，包括以下步骤：
    接收移动终端发送的获取请求，其中，所述获取请求中携带有所述移动终端的标识信息；
    根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息；
    根据所述用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息，并向所述移动终端推送与所述用户特征信息匹配的信息。
  2. 如权利要求1所述的方法，其特征在于，在所述根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息之前，还包括：
    接收所述移动终端发送的用户原始数据，并对所述用户原始数据进行分析，以生成所述移动终端的用户特征信息；以及
    将所述移动终端的用户特征信息保存至所述用户特征库中。
  3. 如权利要求1或2所述的方法，其特征在于，在所述根据用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息之前，还包括：
    接收信息提供方对所述信息设置的定向条件，并将所述信息与所述用户设置的定向条件之间的对应关系保存至所述信息库中。
  4. 如权利要求1-3任一项所述的方法，其特征在于，所述根据用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息，具体包括：
    针对所述信息库中的每个信息，获取信息的定向条件；
    判断所述用户特征信息是否包含所述信息的定向条件；
    若包含，则确定所述信息为与所述用户特征信息匹配的信息。
  5. 如权利要求1-4任一项所述的方法，其特征在于，所述用户特征信息包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息中的一种或多种，所述定向条件包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息的一种或者多种。
  6. 一种信息的推送装置，其特征在于，包括：
    接收模块，用于接收移动终端发送的获取请求，其中，所述获取请求中携带有所述移动终端的标识信息；
    获取模块，用于根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息；
    处理模块，用于根据所述用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息，并向所述移动终端推送与所述用户特征信息匹配的信息。
  7. 如权利要求6所述的装置，其特征在于，还包括：
    第一预处理模块，用于在所述获取模块根据所述标识信息和预先保存的用户特征库获取所述移动终端的用户特征信息之前，接收所述移动终端发送的用户原始数据，并对所述用户原始数据进行分析，以生成所述移动终端的用户特征信息，以及将所述移动终端的用户特征信息保存至所述用户特征库中。
  8. 如权利要求6或7所述的装置，其特征在于，还包括：
    第二预处理模块，用于在所述处理模块根据用户特征信息和预先保存的信息库获取与所述用户特征信息匹配的信息之前，接收信息提供方对所述信息设置的定向条件，并将所述信息与所述用户设置的定向条件之间的对应关系保存至所述信息库中。
  9. 如权利要求6-8任一项所述的装置，其特征在于，所述处理模块，具体用于：
    针对所述信息库中的每个信息，获取信息的定向条件，并判断所述用户特征信息是否包含所述信息的定向条件，若包含，则确定所述信息为与所述用户特征信息匹配的信息。
  10. 如权利要求6-9任一项所述的装置，其特征在于，所述用户特征信息包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息中的一种或多种，所述定向条件包括用户的性别信息、年龄信息、国家信息和用户喜欢用的应用程序的类别信息的一种或者多种。
  11. 一种信息的推送装置，其特征在于，包括：壳体、处理器、存储器、电路板和电源电路，其中，电路板安置在壳体围成的空间内部，处理器和存储器设置在电路板上；电源电路，用于为信息的推送装置的各个电路或器件供电；存储器用于存储可执行程序代码；处理器通过读取存储器中存储的可执行程序代码来运行与可执行程序代码对应的程序，以用于执行权利要求1至5任一项所述的方法。
  12. 一种计算机可读存储介质，具有存储于其中的指令，当终端的处理器执行所述指令时，所述终端执行权利要求1至5任一项所述的方法。
  13. 一种计算机程序，当其在处理器上运行时，执行权利要求1至5任一项所述的方法。
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