WO2017036346A1 - 一种确定兴趣点poi布设需求的方法及装置 - Google Patents

一种确定兴趣点poi布设需求的方法及装置 Download PDF

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WO2017036346A1
WO2017036346A1 PCT/CN2016/096788 CN2016096788W WO2017036346A1 WO 2017036346 A1 WO2017036346 A1 WO 2017036346A1 CN 2016096788 W CN2016096788 W CN 2016096788W WO 2017036346 A1 WO2017036346 A1 WO 2017036346A1
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Prior art keywords
target user
area
poi
preset function
determining
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PCT/CN2016/096788
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English (en)
French (fr)
Inventor
张寒瑞
邵明旭
钱劭立
潘浩源
徐海军
徐笛
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Priority to SG11201801441XA priority Critical patent/SG11201801441XA/en
Priority to KR1020187008490A priority patent/KR102300556B1/ko
Priority to JP2018511760A priority patent/JP6859523B2/ja
Publication of WO2017036346A1 publication Critical patent/WO2017036346A1/zh
Priority to US15/909,640 priority patent/US11244237B2/en
Anticipated expiration legal-status Critical
Priority to US16/720,571 priority patent/US20200143276A1/en
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N7/00—Computing arrangements based on specific mathematical models
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/29—Geographical information databases
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/26—Government or public services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network

Definitions

  • the present application relates to the field of information technology, and in particular, to a method and apparatus for determining POI placement requirements of a point of interest.
  • POI location point of interest
  • the placement requirements of POIs with preset functions in different areas are generally determined by manual research, and then POI site selection is performed.
  • the service areas have not yet arranged the POI area with the preset function, or the number of POIs with the preset function.
  • a few areas are identified as areas with large layout requirements for the POI, such as new urban-rural integrations caused by urban expansion, newly developed or gradually large-scale industrial parks, development zones, and areas with large population inflows.
  • an area with a POI requirement which is determined by on-site consultation with an actual user.
  • the embodiment of the present invention provides a method and a device for determining a POI layout requirement of a point of interest, which are used to objectively and automatically determine a user's layout requirement for a POI, thereby improving POI site selection efficiency and accuracy.
  • An embodiment of the present application provides a method for determining a POI deployment requirement, including:
  • the server determines the target user covered by the area to be inspected based on the obtained geographic location information of the user;
  • determining the area to be inspected according to the following steps:
  • the target geographic area is divided into a plurality of grid areas of the same size, and each of the divided grid areas is regarded as an area to be inspected.
  • the method further includes:
  • An address of a POI having the preset function is disposed within a target geographic area.
  • determining, by the target user, a layout requirement index of the POI having the preset function including:
  • the target demand index of the POI having the preset function is determined by the target user in the target user to be inspected, and the total layout demand index corresponding to the area to be inspected is determined, including:
  • determining each target user covered by the area to be inspected includes:
  • non-target user satisfies one or more of the following conditions:
  • a POI having the preset function set by the service party is already disposed;
  • the POI having the preset function of the common service party is already provided, wherein the common service party is compared with other service parties of the POI having the preset function. , the most interactions with this user.
  • An embodiment of the present application provides an apparatus for determining a POI placement requirement of a point of interest, including:
  • a target user determining module configured to determine a target user covered by the area to be inspected based on the acquired geographic location information of the user
  • a first layout requirement index determining module configured to determine, for each target user, that the target user pair has the preset according to the number of POIs having a preset function that are disposed within a distance set from the target user Functional POI deployment demand index;
  • a second layout requirement index determining module configured to determine, according to the layout requirement index of the POI having the preset function, the target layout of the to-be-explored area according to the target user covered by the area to be inspected Demand index.
  • the server determines, according to the acquired geographic location information of each user, each target user covered by the area to be inspected, and for each target user, according to the distance set within the distance set from the target user, Determining a number of POIs of the preset function, determining a layout requirement index of the target user for the POI having the preset function; and each target user pair having the preset function according to each target user covered by the area to be inspected
  • the placement requirement index of the POI determines the total layout requirement index corresponding to the area to be inspected, so that the embodiment of the present application can objectively and automatically determine the user's layout requirement for the POI, thereby improving the POI site selection efficiency and accuracy.
  • FIG. 1 is a flowchart of a method for determining a POI layout requirement of a point of interest according to Embodiment 1 of the present application;
  • FIG. 2 is a flowchart of a method for determining a POI layout requirement of a point of interest according to Embodiment 2 of the present application;
  • FIG. 3 is a schematic structural diagram of an apparatus for determining a POI layout requirement according to an embodiment of the present application.
  • the server determines, according to the acquired geographic location information of each user, each target user covered by the area to be inspected, and for each target user, according to the distance set within the distance set from the target user, Determining a number of POIs of the preset function, determining a layout requirement index of the target user for the POI having the preset function; and each target user pair having the preset function according to each target user covered by the area to be inspected
  • the placement requirement index of the POI determines the total layout requirement index corresponding to the area to be inspected, so that the embodiment of the present application can objectively and automatically determine the user's layout requirement for the POI, thereby improving the POI site selection efficiency and accuracy.
  • a flowchart of a method for determining a POI layout requirement of a point of interest includes the following steps:
  • the server determines each target user covered by the area to be inspected based on the acquired geographic location information of each user.
  • geographic location information may be extracted from the user's network interaction data, for example, extracting address information (latitude and longitude data) when the user navigates using the mobile device, surfing the Internet, extracting the user's delivery address information, etc., by extracting the address.
  • the information and the time information when the user uses each address can determine the user's common address (that is, the address where the frequency exceeds the set threshold), including the work address (the address used during working hours) and / or the residential address (non-working time) The address used), etc., that is, a user can have one or more addresses, and different areas to be inspected may cover the same user.
  • each user covered by the area to be inspected may be used as the target user; or the target user may be first selected based on actual needs, so that the calculation complexity may be reduced on the one hand.
  • Degree on the other hand, can make the determined layout demand index closer to the actual needs.
  • the remaining users are targeted to the target users from the respective users covered by the area to be inspected; wherein the non-target users satisfy one or more of the following conditions:
  • the preset function of the POI to be laid out does not have the use requirement; for example, the POI to be deployed is the ATM of the self-service cash machine (that is, the preset function is the self-service withdrawal function), and the user who does not hold the savings card or the credit card does not use the ATM.
  • the demand here, generally assumes that only the savings card user has a layout requirement for the ATM. If the number of credit card users of a service party is much larger than that of the savings card user, the credit card user is considered to have a layout requirement for the ATM.
  • the POI having the preset function set by the service party is already disposed; here, it is assumed that the POI layout requirement index determined this time is for a certain setting.
  • the user is regarded as a non-target user, for example, the 500 meter range covered by the ATM of a certain service party is excluded.
  • the POI having the preset function of the common service party is already provided, wherein the common service party has a POI having the preset function.
  • Other servants have the most interactions with the user; for example, if a user's common servant is a servant other than the set servant, and is already deployed within 500 meters of the user.
  • the user's common servant's ATM can use the user as a non-target user.
  • S102 For each target user, determine, according to the number of POIs with preset functions that have been set within a distance set from the target user, the deployment requirement index of the target user to the POI having the preset function.
  • the target user's demand index for the POI can be determined based on the number of POIs.
  • the number of POIs may be inversely proportional to the target user's placement requirement index for the POI, that is, according to the number N of POIs having the preset function that have been set within a distance set from the target user. Determining that the target user has a layout requirement index for the POI having the preset function as k1/ (N+k2), N is a positive integer, and k1 and k2 are positive real numbers.
  • the layout requirement index is k1/(N+k2), which is only one embodiment of the embodiment of the present application. Any simple modification based on the implementation manner is within the protection scope of the present application.
  • the deployment demand index may be For k1/(N+k2) ⁇ , ⁇ is a real number.
  • S103 Determine, according to the deployment requirement index of the POI having the preset function, each target user among the target users covered by the area to be inspected, and determine a total layout demand index corresponding to the area to be inspected.
  • the sum of the layout requirement indexes of the POIs having the preset function is determined by the target users covered by the area to be inspected as the total layout requirement index corresponding to the area to be inspected.
  • each target user may separately multiply the layout requirement index of the POI having the preset function by the weight corresponding to the target user to obtain a product, and then add the products corresponding to the target users to determine the area to be inspected.
  • the corresponding total layout demand index; here, the weight corresponding to each target user may be related to the stability of the geographical location information of the target user, credit history, and the like.
  • the following embodiment 2 divides the target geographic area of the POI to be divided into multiple grid areas of the same size, and each grid area to be divided is a to-be-explored area. Determine the total layout demand index corresponding to each area to be inspected in order to more accurately locate the POI.
  • a flowchart of a method for determining POI placement requirements of a point of interest includes the following steps:
  • S201 Determine each user in the target geographic area based on the acquired geographic location information of each user, and screen the remaining users from the respective users in the target geographic area, and use the remaining users as the target users.
  • the POI having the preset function is set to be set by the service party
  • the POI having the preset function of the common service party is already disposed.
  • S202 determining, for each target user in the target geographic area, the target user pair having the preset function according to the number of POIs having preset functions that are disposed within a distance set from the target user. POI's layout demand index.
  • S203 Divide the target geographic area into a plurality of grid areas of the same size, and determine each target user covered by each grid area.
  • each target user covered by each grid area is determined according to the obtained geographical location information of each target user and the geographical area range of each grid area.
  • each grid area is determined, and then the users respectively covered by each grid area are screened unless the target user is obtained, and each is obtained.
  • Each target user covered by the grid area After determining each target user covered by each of the mesh areas, and determining, for each of the mesh areas, each of the target users in the mesh area respectively determines a layout demand index of the POI having the preset function.
  • each target user For each grid area, according to each target user covered by the grid area, each target user sets a demand index of the POI having the preset function, and determines a total layout requirement corresponding to the grid area. index.
  • the sum of the layout requirement indexes of the POIs having the preset function is determined by each target user covered by each grid area as the total layout requirement index corresponding to the grid area.
  • S205 Instruct the determined total layout requirement index corresponding to each grid area to the POI server of the setting service party, so that the setting service party determines the total layout requirement index corresponding to each grid area.
  • An address of the POI having the preset function is disposed within the target geographic area.
  • the map including the preset geographic area range may be rendered according to a total layout requirement index corresponding to each grid area, for example, a grid area with a smaller layout demand index is on the map.
  • the lighter the color the higher the transparency.
  • the lower the transparency the map can be sent to the setting service.
  • the setting service is based on the map. The information displayed on the above is selected according to the actual needs of the POI.
  • the embodiment of the present application further provides a device for determining a POI layout requirement corresponding to a method for determining a POI layout requirement, and the principle of solving the problem is similar to the method for determining a POI layout requirement in the embodiment of the present application. Therefore, the implementation of the device can be referred to the implementation of the method, and the repeated description will not be repeated.
  • a schematic structural diagram of an apparatus for determining a POI deployment requirement includes:
  • the target user determining module 31 is configured to determine, according to the acquired geographic location information of each user, each target user covered by the area to be inspected;
  • the first layout requirement index determining module 32 is configured to determine, for each target user, that the target user pair has the pre-prepared according to the number of POIs having preset functions that are disposed within a distance range set by the target user. Set the demand index of the functional POI;
  • the second layout demand index determining module 33 is configured to determine, according to the layout requirement index of the POI having the preset function, each target user among the target users covered by the area to be inspected, and determine the corresponding area of the to-be-explored area.
  • the total demand index is set.
  • the device further includes:
  • a dividing module 34 configured to divide the target geographic area into a plurality of grid areas of the same size before the target user determining module 31 determines each target user covered by the area to be inspected, Each grid area divided is used as an area to be inspected.
  • the device further includes:
  • the sending module 35 is configured to: after the second layout requirement index determining module 33 determines a total layout requirement index corresponding to each of the mesh regions in the target geographic region, respectively, the determined each mesh region corresponds to The total layout demand index is indicated to the POI server of the setting service party, so that the setting service party determines that the content is arranged within the target geographical area based on the total layout demand index corresponding to each grid area.
  • the address of the POI of the preset function is configured to: after the second layout requirement index determining module 33 determines a total layout requirement index corresponding to each of the mesh regions in the target geographic region, respectively, the determined each mesh region corresponds to The total layout demand index is indicated to the POI server of the setting service party, so that the setting service party determines that the content is arranged within the target geographical area based on the total layout demand index corresponding to each grid area.
  • the address of the POI of the preset function is indicated to the POI server of the setting service party, so that the setting service party determines that the content is arranged within
  • the first placement requirement index determining module 32 is specifically configured to:
  • the second placement requirement index determining module 33 is specifically configured to:
  • the target user determining module 31 is specifically configured to:
  • non-target user satisfies one or more of the following conditions:
  • a POI having the preset function set by the service party is already disposed;
  • the POI having the preset function of the common service party is already provided, wherein the common service party is compared with other service parties of the POI having the preset function. , the most interactions with this user.
  • embodiments of the present application can be provided as a method, system, or computer program product. Therefore, the present application can employ an entirely hardware embodiment, an entirely software embodiment, or a junction. In the form of an embodiment of the software and hardware aspects. Moreover, the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • computer-usable storage media including but not limited to disk storage, CD-ROM, optical storage, etc.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

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Abstract

一种确定兴趣点POI布设需求的方法及装置，用以实现客观地、自动化地确定用户对POI的布设需求，进而提高POI选址效率和准确率。实施例提供的确定POI布设需求的方法包括：服务器基于获取的用户的地理位置信息，确定待考察区域所覆盖的各个目标用户(S101)；针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数(S102)；根据所述待考察区域覆盖的各个目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数(S103)。

Description

一种确定兴趣点POI布设需求的方法及装置 技术领域
本申请涉及信息技术领域，尤其涉及一种确定兴趣点POI布设需求的方法及装置。
背景技术
兴趣点(Point of Interest，POI)选址问题一直是各个服务方普遍关注的问题，这里的POI可以是各种自助服务终端、或固定服务场所等。
目前，一般通过人工调研的方式确定不同区域对具有预设功能的POI的布设需求，进而进行POI选址。一般地，根据城市区域结构、布设的具有预设功能的POI的数量及分布等，将各服务方还未布设具有预设功能的POI的区域，或者布设的具有该预设功能的POI的数量较少的区域，确定为对该POI具有较大的布设需求的区域，比如伴随着城区扩大造成的新的城乡结合部，新开发或逐渐规模化的工业园、开发区，人口大量流入的区域、或者通过对实际用户的现场咨询确定的具有布设POI需求的区域等。
通过人工调研确认用户对POI的布设需求，通常存在认知上的片面性，很容易出现基于调研结果所作出的选址策略与实际需求不相符。
因此，需要一种能够客观地、自动化地确定POI布设需求的方案，现有技术中尚没有相关技术能够实现这种方案。
发明内容
本申请实施例提供一种确定兴趣点POI布设需求的方法及装置，用以实现客观地、自动化地确定用户对POI的布设需求，进而提高POI选址效率和准确率。
本申请实施例提供一种确定POI布设需求的方法，包括：
服务器基于获取的用户的地理位置信息，确定待考察区域所覆盖的目标用户；
针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数；
根据所述待考察区域覆盖的目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数。
可选地，根据以下步骤确定所述待考察区域：
将目标地理区域范围划分为多个相同大小的网格区域，将划分的每个网格区域作为一个待考察区域。
可选地，确定所述目标地理区域范围内的每个网格区域分别对应的总布设需求指数之后，还包括：
将确定的每个网格区域所对应的总布设需求指数指示给设定服务方的POI服务器，以使所述设定服务方基于每个网格区域所对应的总布设需求指数，确定在所述目标地理区域范围内布设具有所述预设功能的POI的地址。
可选地，确定目标用户对具有所述预设功能的POI的布设需求指数，包括：
根据在距离该目标用户设定距离范围内、已布设的具有所述预设功能的POI的数量N，确定该目标用户对具有所述预设功能的POI的布设需求指数为k1/(N+k2)，N为正整数，k1、k2为正实数。
可选地，根据所述待考察区域覆盖的目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数，包括：
将所述待考察区域覆盖的各个目标用户对具有所述预设功能的POI的布设需求指数之和，确定为该待考察区域所对应的总布设需求指数。
可选地，确定待考察区域所覆盖的各个目标用户，包括：
从待考察区域所覆盖的各个用户中筛除非目标用户，将剩余的用户作为目 标用户；
其中，所述非目标用户满足以下条件中的一种或多种：
对所述预设功能不具有使用需求；
在距离该非目标用户设定距离范围内，已经布设有设定服务方的、具有所述预设功能的POI；
在距离该非目标用户设定距离范围内，已经布设有常用服务方的、具有所述预设功能的POI，其中，所述常用服务方相比具有所述预设功能的POI的其它服务方，与该用户之间的交互次数最多。
本申请实施例提供一种确定兴趣点POI布设需求的装置，包括：
目标用户确定模块，用于基于获取的用户的地理位置信息，确定待考察区域所覆盖的目标用户；
第一布设需求指数确定模块，用于针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数；
第二布设需求指数确定模块，用于根据所述待考察区域覆盖的目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数。
本申请实施例中，服务器基于获取的各个用户的地理位置信息，确定待考察区域所覆盖的各个目标用户，针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数；根据所述待考察区域覆盖的各个目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数，从而本申请实施例可以实现客观地、自动化地确定用户对POI的布设需求，进而提高POI选址效率和准确率。
附图说明
图1为本申请实施例一提供的确定兴趣点POI布设需求的方法流程图；
图2为本申请实施例二提供的确定兴趣点POI布设需求的方法流程图；
图3为本申请实施例提供的确定POI布设需求的装置结构示意图。
具体实施方式
本申请实施例中，服务器基于获取的各个用户的地理位置信息，确定待考察区域所覆盖的各个目标用户，针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数；根据所述待考察区域覆盖的各个目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数，从而本申请实施例可以实现客观地、自动化地确定用户对POI的布设需求，进而提高POI选址效率和准确率。
下面结合说明书附图对本申请实施例作进一步详细描述。
实施例一
如图1所示，为本申请实施例一提供的确定兴趣点POI布设需求的方法流程图，包括以下步骤：
S101：服务器基于获取的各个用户的地理位置信息，确定待考察区域所覆盖的各个目标用户。
在具体实施过程中，可以从用户的网络交互数据中提取地理位置信息，比如，提取用户使用移动设备导航、上网时的地址信息(经纬度数据)，提取用户收货地址信息等，通过提取的地址信息以及用户使用每个地址时的时间信息，可以确定出用户常用地址(也即出现频次超过设定阈值的地址)，包括工作地址(工作时间使用的地址)和/或住宅地址(非工作时间使用的地址)等，也即一个用户可以具有一个或多个地址，不同的待考察区域可能覆盖相同的用户。
在具体实施过程中，可以将待考察区域覆盖的每个用户都作为目标用户；也可以首先基于实际需求进行目标用户的筛选，这样一方面可以减少计算复杂 度，另一方面可以使确定出的布设需求指数更接近实际需要。
具体地，从待考察区域所覆盖的各个用户中筛除非目标用户，将剩余的用户作为目标用户；其中，所述非目标用户满足以下条件中的一种或多种：
(1)对待布设的POI的预设功能不具有使用需求；比如，待布设的POI为自助取款机ATM(也即预设功能为自助取款功能)，不持储蓄卡或信用卡的用户没有使用ATM的需求，这里，一般假设只有储蓄卡用户对ATM有布设需求，若某服务方的信用卡用户数量远大于储蓄卡用户，则认为信用卡用户对ATM也有布设需求。
(2)在距离该非目标用户设定距离范围内，已经布设有设定服务方的、具有所述预设功能的POI；这里，假设本次确定的POI的布设需求指数是针对某设定服务方的，则若在距离用户设定距离范围内，已经布设有设定服务方的POI，则将该用户作为非目标用户，比如，剔除某设定服务方的ATM已经覆盖的500米范围内的用户。
(3)在距离该非目标用户设定距离范围内，已经布设有常用服务方的、具有所述预设功能的POI，其中，所述常用服务方相比具有所述预设功能的POI的其它服务方，与该用户之间的交互次数最多；比如，若某用户的常用服务方为除所述设定服务方之外的其它服务方，且在距离该用户500米范围内已经布设有该用户常用服务方的ATM，则可以将该用户作为非目标用户。
S102：针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数。
在具体实施过程中，POI的数量越少，目标用户对POI的布设需求指数越大，因此，可以基于POI的数量确定目标用户对POI的布设需求指数。
可选地，POI的数量与目标用户对POI的布设需求指数可以成反比例，也即，根据在距离该目标用户设定距离范围内、已布设的具有所述预设功能的POI的数量N，确定该目标用户对具有所述预设功能的POI的布设需求指数为k1/ (N+k2)，N为正整数，k1、k2为正实数。
需要说明的是，布设需求指数为k1/(N+k2)仅是本申请实施例的一种实施方式，基于该实施方式的任何简单变形都在本申请保护范围内，比如，布设需求指数可以为k1/(N+k2)μ，μ为实数。
S103：根据所述待考察区域覆盖的各个目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数。
在具体实施过程中，可以将所述待考察区域覆盖的各个目标用户对具有所述预设功能的POI的布设需求指数之和，确定为该待考察区域所对应的总布设需求指数。
或者，还可以每个目标用户分别对具有所述预设功能的POI的布设需求指数乘以该目标用户对应的权重，得到乘积，再将各个目标用户对应的乘积相加，确定该待考察区域所对应的总布设需求指数；这里，每个目标用户对应的权重可以与该目标用户的地理位置信息的稳定性、信用记录等相关。
为了进一步提高进行POI选址的准确性，本申请以下实施例二将待布设POI的目标地理区域范围划分为多个相同大小的网格区域，将划分的每个网格区域作为一个待考察区域，确定每一个待考察区域所对应的总布设需求指数，以便更加精确地为POI选址。
实施例二
如图2所示，为本申请实施例二提供的确定兴趣点POI布设需求的方法流程图，包括以下步骤：
S201：基于获取到的各个用户的地理位置信息，确定目标地理区域范围内的各个用户，并从目标地理区域范围内的各个用户中筛除非目标用户，将剩余的用户作为目标用户。
在具体实施过程中，筛除以下非目标用户：
(1)对待布设的POI的预设功能不具有使用需求；
(2)在距离该非目标用户设定距离范围内，已经布设有设定服务方的、具有所述预设功能的POI；
(3)在距离该非目标用户设定距离范围内，已经布设有常用服务方的、具有所述预设功能的POI。
S202：针对目标地理区域范围内的每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数。
该步骤中，针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数为1/(N+1)。
S203：将目标地理区域范围划分为多个相同大小的网格区域，并确定每个网格区域所覆盖的各个目标用户。
这里，根据获取的各个目标用户的地理位置信息，以及每个网格区域的地理区域范围，确定每个网格区域所覆盖的各个目标用户。
在具体实施过程中，也可以首先根据获取的各个用户的地理位置信息，确定每个网格区域各自覆盖的用户，然后再从每个网格区域各自覆盖的用户中筛除非目标用户，得到每个网格区域所覆盖的各个目标用户。还可以在确定每个网格区域所覆盖的各个目标用户后，再针对每个网格区域，确定该网格区域内的各个目标用户分别对具有所述预设功能的POI的布设需求指数。
S204：针对每个网格区域，根据该网格区域覆盖的各个目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该网格区域所对应的总布设需求指数。
该步骤中，将每个网格区域覆盖的各个目标用户对具有所述预设功能的POI的布设需求指数之和，确定为该网格区域所对应的总布设需求指数。
比如，某网格区域内只有A和B两个用户，A用户周边500米范围内布设有3台ATM，B用户周边500米范围内布设有0台ATM，则该网格区域所 对应的总布设需求指数为1/3+1＝4/3.
S205：将确定的每个网格区域所对应的总布设需求指数指示给设定服务方的POI服务器，以使所述设定服务方基于每个网格区域所对应的总布设需求指数，确定在所述目标地理区域范围内布设具有所述预设功能的POI的地址。
在具体实施过程中，可以根据每个网格区域对应的总布设需求指数，对包含所述预设地理区域范围的地图进行渲染，比如，总布设需求指数越小的网格区域在地图上的颜色越淡，透明度越高，总布设需求指数越大的网格区域在地图上的颜色越深，透明度越低，可以将渲染后的地图发送给设定服务方，该设定服务方基于地图上显示的信息，根据自身实际需要选择POI的布设地址。
基于同一发明构思，本申请实施例中还提供了一种与确定POI布设需求的方法对应的确定POI布设需求的装置，由于该装置解决问题的原理与本申请实施例确定POI布设需求的方法相似，因此该装置的实施可以参见方法的实施，重复之处不再赘述。
如图3所示，为本申请实施例提供的确定POI布设需求的装置结构示意图，包括：
目标用户确定模块31，用于基于获取的各个用户的地理位置信息，确定待考察区域所覆盖的各个目标用户；
第一布设需求指数确定模块32，用于针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数；
第二布设需求指数确定模块33，用于根据所述待考察区域覆盖的各个目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数。
可选地，所述装置还包括：
划分模块34，用于在所述目标用户确定模块31确定待考察区域所覆盖的各个目标用户之前，将目标地理区域范围划分为多个相同大小的网格区域，将 划分的每个网格区域作为一个待考察区域。
可选地，所述装置还包括：
发送模块35，用于在所述第二布设需求指数确定模块33确定所述目标地理区域范围内的每个网格区域分别对应的总布设需求指数之后，将确定的每个网格区域所对应的总布设需求指数指示给设定服务方的POI服务器，以使所述设定服务方基于每个网格区域所对应的总布设需求指数，确定在所述目标地理区域范围内布设具有所述预设功能的POI的地址。
可选地，所述第一布设需求指数确定模块32具体用于：
根据在距离该目标用户设定距离范围内、已布设的具有所述预设功能的POI的数量N，确定该目标用户对具有所述预设功能的POI的布设需求指数为k1/(N+k2)，N为正整数，k1、k2为正实数。
可选地，所述第二布设需求指数确定模块33具体用于：
将所述待考察区域覆盖的各个目标用户对具有所述预设功能的POI的布设需求指数之和，确定为该待考察区域所对应的总布设需求指数。
可选地，目标用户确定模块31具体用于：
从待考察区域所覆盖的各个用户中筛除非目标用户，将剩余的用户作为目标用户；
其中，所述非目标用户满足以下条件中的一种或多种：
对所述预设功能不具有使用需求；
在距离该非目标用户设定距离范围内，已经布设有设定服务方的、具有所述预设功能的POI；
在距离该非目标用户设定距离范围内，已经布设有常用服务方的、具有所述预设功能的POI，其中，所述常用服务方相比具有所述预设功能的POI的其它服务方，与该用户之间的交互次数最多。
本领域内的技术人员应明白，本申请的实施例可提供为方法、系统、或计算机程序产品。因此，本申请可采用完全硬件实施例、完全软件实施例、或结 合软件和硬件方面的实施例的形式。而且，本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本申请是参照根据本申请实施例的方法、装置(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
尽管已描述了本申请的优选实施例，但本领域内的技术人员一旦得知了基本创造性概念，则可对这些实施例作出另外的变更和修改。所以，所附权利要求意欲解释为包括优选实施例以及落入本申请范围的所有变更和修改。
显然，本领域的技术人员可以对本申请进行各种改动和变型而不脱离本申请的精神和范围。这样，倘若本申请的这些修改和变型属于本申请权利要求及其等同技术的范围之内，则本申请也意图包含这些改动和变型在内。

Claims (12)

  1. 一种确定兴趣点POI布设需求的方法，其特征在于，该方法包括：
    服务器基于获取的用户的地理位置信息，确定待考察区域所覆盖的目标用户；
    针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数；
    根据所述待考察区域覆盖的目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数。
  2. 如权利要求1所述的方法，其特征在于，根据以下步骤确定所述待考察区域：
    将目标地理区域范围划分为多个相同大小的网格区域，将划分的每个网格区域作为一个待考察区域。
  3. 如权利要求2所述的方法，其特征在于，确定所述目标地理区域范围内的每个网格区域分别对应的总布设需求指数之后，还包括：
    将确定的每个网格区域所对应的总布设需求指数指示给设定服务方的POI服务器，以使所述设定服务方基于每个网格区域所对应的总布设需求指数，确定在所述目标地理区域范围内布设具有所述预设功能的POI的地址。
  4. 如权利要求1所述的方法，其特征在于，确定目标用户对具有所述预设功能的POI的布设需求指数，包括：
    根据在距离该目标用户设定距离范围内、已布设的具有所述预设功能的POI的数量N，确定该目标用户对具有所述预设功能的POI的布设需求指数为k1/(N+k2)，N为正整数，k1、k2为正实数。
  5. 如权利要求1所述的方法，其特征在于，根据所述待考察区域覆盖的目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数，包括：
    将所述待考察区域覆盖的各个目标用户对具有所述预设功能的POI的布设需求指数之和，确定为该待考察区域所对应的总布设需求指数。
  6. 如权利要求1～5任一所述的方法，其特征在于，确定待考察区域所覆盖的目标用户，包括：
    从待考察区域所覆盖的各个用户中筛除非目标用户，将剩余的用户作为目标用户；
    其中，所述非目标用户满足以下条件中的一种或多种：
    对所述预设功能不具有使用需求；
    在距离该非目标用户设定距离范围内，已经布设有设定服务方的、具有所述预设功能的POI；
    在距离该非目标用户设定距离范围内，已经布设有常用服务方的、具有所述预设功能的POI，其中，所述常用服务方相比具有所述预设功能的POI的其它服务方，与该用户之间的交互次数最多。
  7. 一种确定兴趣点POI布设需求的装置，其特征在于，该装置包括：
    目标用户确定模块，用于基于获取的用户的地理位置信息，确定待考察区域所覆盖的目标用户；
    第一布设需求指数确定模块，用于针对每个目标用户，根据在距离该目标用户设定距离范围内、已布设的具有预设功能的POI的数量，确定该目标用户对具有所述预设功能的POI的布设需求指数；
    第二布设需求指数确定模块，用于根据所述待考察区域覆盖的目标用户中，每个目标用户对具有所述预设功能的POI的布设需求指数，确定该待考察区域所对应的总布设需求指数。
  8. 如权利要求7所述的装置，其特征在于，所述装置还包括：
    划分模块，用于在所述目标用户确定模块确定待考察区域所覆盖的目标用户之前，将目标地理区域范围划分为多个相同大小的网格区域，将划分的每个网格区域作为一个待考察区域。
  9. 如权利要求8所述的装置，其特征在于，所述装置还包括：
    发送模块，用于在所述第二布设需求指数确定模块确定所述目标地理区域范围内的每个网格区域分别对应的总布设需求指数之后，将确定的每个网格区域所对应的总布设需求指数指示给设定服务方的POI服务器，以使所述设定服务方基于每个网格区域所对应的总布设需求指数，确定在所述目标地理区域范围内布设具有所述预设功能的POI的地址。
  10. 如权利要求7所述的装置，其特征在于，所述第一布设需求指数确定模块具体用于：
    根据在距离该目标用户设定距离范围内、已布设的具有所述预设功能的POI的数量N，确定该目标用户对具有所述预设功能的POI的布设需求指数为k1/(N+k2)，N为正整数，k1、k2为正实数。
  11. 如权利要求7所述的装置，其特征在于，所述第二布设需求指数确定模块具体用于：
    将所述待考察区域覆盖的各个目标用户对具有所述预设功能的POI的布设需求指数之和，确定为该待考察区域所对应的总布设需求指数。
  12. 如权利要求7～11任一所述的装置，其特征在于，所述目标用户确定模块具体用于：
    从待考察区域所覆盖的各个用户中筛除非目标用户，将剩余的用户作为目标用户；
    其中，所述非目标用户满足以下条件中的一种或多种：
    对所述预设功能不具有使用需求；
    在距离该非目标用户设定距离范围内，已经布设有设定服务方的、具有所述预设功能的POI；
    在距离该非目标用户设定距离范围内，已经布设有常用服务方的、具有所述预设功能的POI，其中，所述常用服务方相比具有所述预设功能的POI的其它服务方，与该用户之间的交互次数最多。
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