WO2017018822A1 - Procédé d'annonce publicitaire en ligne au moyen d'un site web d'annonce publicitaire - Google Patents

Procédé d'annonce publicitaire en ligne au moyen d'un site web d'annonce publicitaire Download PDF

Info

Publication number
WO2017018822A1
WO2017018822A1 PCT/KR2016/008272 KR2016008272W WO2017018822A1 WO 2017018822 A1 WO2017018822 A1 WO 2017018822A1 KR 2016008272 W KR2016008272 W KR 2016008272W WO 2017018822 A1 WO2017018822 A1 WO 2017018822A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
region
advertisements
user terminal
displayed
Prior art date
Application number
PCT/KR2016/008272
Other languages
English (en)
Korean (ko)
Inventor
김성완
Original Assignee
김성완
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020160092184A external-priority patent/KR101813901B1/ko
Priority to MYPI2018700175A priority Critical patent/MY190285A/en
Priority to SG11201800631QA priority patent/SG11201800631QA/en
Priority to AU2016299550A priority patent/AU2016299550A1/en
Priority to EP16830855.9A priority patent/EP3330915A4/fr
Priority to BR112018001474-5A priority patent/BR112018001474B1/pt
Application filed by 김성완 filed Critical 김성완
Priority to CN201680043569.3A priority patent/CN107851273A/zh
Priority to JP2018504937A priority patent/JP6615982B2/ja
Publication of WO2017018822A1 publication Critical patent/WO2017018822A1/fr
Priority to PH12018500109A priority patent/PH12018500109A1/en
Priority to US15/874,339 priority patent/US11295348B2/en
Priority to US17/684,649 priority patent/US20220188879A1/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an online advertising method, and more particularly to an online advertising method using an advertising website.
  • Advertisements are generally one-way communications with the purpose of informing potential consumers of information about products and services and how to buy them, with direct sales, or commercial purposes.
  • Public relations is also a controversial that publicizes the intent of a business to attract governments, businesses, organizations or individuals to gain the public's credit and interest and to attract their attention. Has a purpose.
  • An object of the present invention is to provide an online advertisement method using an advertisement website that provides advertisements of a region corresponding to an access location of a user terminal to a user terminal when the user terminal accesses an advertisement website providing advertisements for each region. There is this.
  • the advertisement substantially available at the current position to the user of the website. Has the effect of providing.
  • FIG. 1 is a schematic diagram of an online advertisement using an advertisement website according to an embodiment of the present invention.
  • FIG. 2 is a flowchart illustrating an online advertisement method using an advertisement website according to an embodiment of the present invention.
  • 3 to 9 are explanatory diagrams showing an online advertisement process using an advertisement website according to an embodiment of the present invention.
  • FIG. 1 is a schematic configuration diagram of an online advertisement using an advertisement website according to an embodiment of the present invention, which is connected to an advertisement website 200 and an advertisement website 200 in which advertisements of a plurality of regions are displayed.
  • the advertisement in the present invention means an action of explaining, purchasing information, or promoting at least one of a specific product, a specific government office, a specific person, and content,
  • the advertisement in the present invention may include not only an advertisement provider noting that it is commercial, but all actions of informing the advertisement provider to others in news, SNS messenger, etc. may be included in the advertisement.
  • the user terminal 20 may be connected to an advertisement website 200 such as a computer, a laptop, a wired / wireless telephone, a mobile terminal, a smartphone, or may install and use an application that provides the advertisement website 200. All electronic devices may be included.
  • an advertisement website 200 such as a computer, a laptop, a wired / wireless telephone, a mobile terminal, a smartphone, or may install and use an application that provides the advertisement website 200. All electronic devices may be included.
  • the advertisement website 200 is serviced to the user terminal 20 by the wireless Internet or mobile Internet standards through the operator server 100, or the subscriber terminal 20 in the form of an application that is generated and managed by the operator server 100 Can be installed and used.
  • the advertisement image is provided to the user terminal 20 such that a region selection menu for selecting at least one of at least one upper region including the region and an advertisement image including the advertisements are displayed on the user terminal 20 [S120]. ].
  • the advertisement image provided to the user terminal 20 is configured as an advertisement web page 200 substantially displayed on the screen of the user terminal 20, as shown in FIGS. 3 to 9.
  • the operator server 100 When the operator server 100 receives a signal indicating that a specific region is selected through the region selection menu 300 from the user terminal 20 connected to the advertisement website 200 [S130], the current advertisement The advertisements related to the specific region according to the signal are searched among the advertisements registered on the website 200 [S140].
  • the advertisements related to the specific region may include advertisements displayed on the advertisement website 200 by the advertisement provider 30 located in the same region as the specific region among the advertisements registered on the advertisement website 200, and It may include at least one of an advertisement for promoting in a specific region and an advertisement for promoting a product for selling in the specific region.
  • the operator server 100 provides the searched advertisements to the user terminal for the designated time so that the searched advertisements are displayed on the screen of the user terminal 20 for a specific time (for example, a specific time zone) for each corresponding advertisement [S150]. ].
  • all members of the advertising website 200 include an advertisement provider 30 displaying an advertisement and an advertisement viewer 40 viewing the advertisement, and the member displaying the advertisement or viewing the advertisement is an advertisement provider 30. At the same time can be an advertising viewer (40).
  • the advertisement provider 30 may set the advertisement viewers to view the advertisements on the advertisement website 200 for a predetermined time (for example, a specific time period) for each advertisement.
  • FIG. 3 through 9 illustrate an advertisement website 200 including a region selection menu 300, an advertisement display area 400, and a bulletin board area 500 according to the present invention.
  • a region selection menu ( 300 includes a region item representing the Korean region, an upper region item of Korea (Asia), and a plurality of lower region items in Korea.
  • advertisements in which at least one of the number of times of viewing and the degree of correspondence of the advertisements of the advertisement website is higher than the threshold value among the advertisements displayed in the Korean region are preferentially displayed.
  • the responsiveness indicates the response of subscribers obtained through the like, like, and sympathy buttons displayed on the advertisement, and is determined based on the cumulative number of times the button is pressed.
  • a hash tag may be used to preferentially display an advertisement that subscribers may be interested in in the advertisement display area 400.
  • a hashtag is a piece of metadata that makes it easier to sort and search posts.
  • the online advertisement method may allow the advertiser to input a keyword representing the content of the advertisement as a hash tag when the advertisement is displayed.
  • a plurality of hashtags may be added according to the attributes of the advertisement.
  • subscribers can be pre-populated with keywords that may be of interest to them.
  • the advertisement added with the same or similar hash tag as the keyword input by the subscriber may be displayed first.
  • an advertiser adds the hashtags "a” and "b" to his or her ad
  • the advertiser may want to add "a” or "b” to the subscribers who are interested in the keywords they are interested in. May be preferentially exposed.
  • the background color or the border of the advertisement is displayed in an arbitrary color. can do. That is, advertisements that may be of interest to the user may be displayed more prominently.
  • the number of advertisements displayed in the advertisement display area 400 decreases as the region selected through the region selection menu 300 goes up to an upper region. As the selected area goes down to the lower area, the number increases, but the number of advertisements in each area may be limited.
  • the Seongnam region item is selected in the region selection menu 300, and thus, in the Korean region.
  • advertisements related to the selected Seongnam region are searched and displayed in the advertisement display area 400, but more advertisements than the Korean region are displayed.
  • the number of populations operating in each region may be utilized.
  • the online advertisement providing method may be implemented to display the number of advertisements corresponding to the number of populations by using a population database for each region.
  • eight advertisements may be displayed in an advertisement display area 400 of an area having a population of 500,000 or less, and five advertisements may be displayed in an advertisement display area 400 of an area of more than 500,000 and 1 million or less. You can decide.
  • the administrator must determine the number of advertisements displayed in the advertisement display area 400 for each region. You can have your ad count automatically determined without the hassle.
  • the maintenance time of the advertisements displayed in the advertisement display area 400 may be shortened as the region selected through the region selection menu 200 goes down to the lower region.
  • advertisements related to the Korean region are displayed for 2 hours and then replaced with other advertisements.
  • Ads can be displayed for one hour shorter than the advertisements related to Korea.
  • the advertisements displayed in the advertisement display area 400 are gradually moved to a higher region than the posted region when the number of viewing or response is increased by the subscribers in the advertisement website 200 more than a reference value. Can be.
  • the specific advertisement is moved to the Seongnam region-related advertisement and is moved to the Seongnam region-related advertisement.
  • the specific advertisement may be moved to a advertisement related to a competition area and may be placed.
  • advertisements displayed in the advertisement display area 400 may be displayed by gradually summarizing advertisement contents as the region selected through the region selection menu 200 descends to a lower region.
  • advertisements related to Korea are displayed including images and texts related to promotion.
  • the advertisement of the Seongnam genitals are displayed in a smaller size gradually than the advertisements related to the Korean region
  • the genital Bundang-related advertisements are related to the Seongnam region. Only a small portion of the text is displayed in a progressively smaller size than the advertisements.
  • advertisements displayed in the advertisement display area 400 in FIGS. 3 to 5 are points payable advertisements displayed when the first bulletin board 510 is selected and activated in the bulletin board area 500. That is, when the first bulletin board 510 is selected and activated in the bulletin board area 500, advertisements that can be paid for points are searched and displayed in the advertisement display area 400.
  • the first bulletin board 510 includes advertisements for providing points to the user terminal 20 when the user terminal 20 selects (or views) an advertisement of another subscriber displayed in the advertisement display area 400. This is a bulletin board.
  • the user terminal 20 may display a free advertisement in the first bulletin board 510 by utilizing the paid points in the first bulletin board 510.
  • the user may display the advertisement in the advertisement display area 400 in the first bulletin board 510 by using the points paid to the user terminal 20.
  • the time of publication and the position in the advertisement display area 400 can be auctioned.
  • a point paid by an advertisement related to an upper region may be greater than a point paid by an advertisement related to a lower region.
  • a point paid by an advertisement posted in Seongnam may be greater than a point paid by an advertisement posted in Bundang.
  • the user of the user terminal 20 wants to display the desired advertisement, but if the accumulated points are not enough to buy points in cash through the advertising website 200 or to receive the points of other users in the auction It is also possible to purchase a region, a posting time, and a position in the advertisement display area 400 for displaying the.
  • the first bulletin board 510 is an SNS platform having a global advertisement (or questionnaire) function and a commerce function in the form of a website or an application. Provides the functionality of a bulletin board to post ads or surveys for a guaranteed time, for free or for a fee, and allows you to sell products to customers in the desired region and to purchase products in the desired region anywhere in the world. It is a platform to provide.
  • the second bulletin board 520 selected and activated in the bulletin board area 500 of FIG. 6 is a "Power Board", and the advertisement may be credited when the advertisement is selected or viewed in the advertisement display area 400. It is a bulletin board to display.
  • the second bulletin board 520 may be configured as an advertisement provider ( It is a bulletin board to receive cash provided by 30).
  • the user terminal 20 receives the accumulated cash in the fifth bulletin board 550 which is a market board which will be described later, or purchases the product advertised in the fifth bulletin board 550 with the accumulated cash, or You can exchange points for other cyber money.
  • the third bulletin board 530 selected and activated in the bulletin board area 500 in FIG. 7 is "My Board", and the personal information of the user terminal 20 and the information posted by the user terminal 20 are displayed.
  • This is a bulletin board for managing advertisements / questions and other subscribers' advertisements / questions scraped by the user terminal 20 and cash / points accumulated by the user terminal 20.
  • the personal information of the user of the user terminal 20 in the third bulletin board 530 Displays the number of questionnaires scraped in the advertisement website 200, cash and points accumulated by the user terminal 20, and the like.
  • an advertisement added with a hash tag identical or similar to a keyword previously input by a user may be displayed on the third bulletin board 530. That is, the advertisements that may be of interest to the user are automatically collected and provided to maximize the advertisement effect.
  • an arbitrary identifier may be added to the advertisement.
  • the identifier is for indicating that the advertisement corresponds to a keyword registered by the user and may be added to a partial region of the advertisement.
  • the identifier may be added in a form in which the background color or the border color of the advertisement is displayed differently from the general advertisement.
  • the identifier may be added in the form of darker color or the size of the identifier increases as the similarity between the hash tag added to the advertisement and the keyword previously registered by the user increases.
  • the fourth bulletin board 540 selected and activated in the bulletin board area 500 in FIG. 8 is a "Friends Board", and the other user terminal 20 registers as a friend in the fourth bulletin board 540.
  • the subscriber's information (including at least one of other subscriber's profile information and greetings) is displayed, and advertisements registered by the friends on the advertisement website 200 can be displayed sorted by the latest time zone, and by the user terminal 20 When certain other subscriber information is selected, the user can go to the friend's "My Board" to see the advertisement posted by the friend.
  • the third bulletin board 530 may similarly display an advertisement to which a hash tag matching the keyword registered by the user is added. For example, an advertisement added with a hash tag that matches keywords registered by other subscribers registered as friends may be displayed. Therefore, other subscribers registered as friends can check advertisements that may be of interest.
  • the advertisement displayed on the fourth bulletin board 540 may also be provided to the user with an arbitrary identifier added as displayed on the third bulletin board 530.
  • the online advertisement providing method may provide a function of transmitting a message to other subscribers registered as friends as shown in FIG. 8.
  • advertisements that may be of interest to other subscribers may be displayed in some areas to be transmitted.
  • an advertisement with a hash tag that matches a keyword registered by friend A together with the message may be transmitted together.
  • the advertisement may be transmitted to be included in a partial region of the message.
  • the fifth bulletin board 550 selected and activated within the bulletin board area 500 of FIG. 9 is a "Market Board", and the advertisement of goods that can be purchased with cash / points accumulated through the advertisement website 200 is performed. Are displayed, the user terminal 20 can purchase the goods in cash / points accumulated in the person. In addition, the user terminal 20 may apply for payment of the accumulated cash in the fifth bulletin board 550 to receive payment or exchange money for points of other cyber money.

Abstract

L'invention concerne un procédé d'annonce publicitaire en ligne au moyen d'un site Web d'annonce publicitaire. Le procédé d'annonce publicitaire en ligne selon un mode de réalisation de la présente invention fournit des annonces publicitaires à un terminal d'utilisateur, qui sont disponibles à la position courante du terminal d'utilisateur accédant à un site Web d'annonce publicitaire.
PCT/KR2016/008272 2015-07-29 2016-07-28 Procédé d'annonce publicitaire en ligne au moyen d'un site web d'annonce publicitaire WO2017018822A1 (fr)

Priority Applications (10)

Application Number Priority Date Filing Date Title
JP2018504937A JP6615982B2 (ja) 2015-07-29 2016-07-28 広告ウェブサイトを利用したオンライン広告方法
SG11201800631QA SG11201800631QA (en) 2015-07-29 2016-07-28 On-line advertisement method using advertisement website
AU2016299550A AU2016299550A1 (en) 2015-07-29 2016-07-28 On-line advertisement method using advertisement website
EP16830855.9A EP3330915A4 (fr) 2015-07-29 2016-07-28 Procédé d'annonce publicitaire en ligne au moyen d'un site web d'annonce publicitaire
BR112018001474-5A BR112018001474B1 (pt) 2015-07-29 2016-07-28 Método de publicidade online que utiliza um website de anúncios publicitários
MYPI2018700175A MY190285A (en) 2015-07-29 2016-07-28 On-line advertisement method using advertisement website
CN201680043569.3A CN107851273A (zh) 2015-07-29 2016-07-28 利用广告网站的在线广告方法
PH12018500109A PH12018500109A1 (en) 2015-07-29 2018-01-15 On-line advertisement method using advertisement website
US15/874,339 US11295348B2 (en) 2015-07-29 2018-01-18 On-line advertisement method using advertisement website
US17/684,649 US20220188879A1 (en) 2015-07-29 2022-03-02 On-line advertisement method using advertisement website

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR20150107034 2015-07-29
KR10-2015-0107034 2015-07-29
KR1020160092184A KR101813901B1 (ko) 2015-07-29 2016-07-20 광고 웹사이트를 이용한 온라인 광고 방법
KR10-2016-0092184 2016-07-20

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US15/874,339 Continuation US11295348B2 (en) 2015-07-29 2018-01-18 On-line advertisement method using advertisement website

Publications (1)

Publication Number Publication Date
WO2017018822A1 true WO2017018822A1 (fr) 2017-02-02

Family

ID=57885125

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2016/008272 WO2017018822A1 (fr) 2015-07-29 2016-07-28 Procédé d'annonce publicitaire en ligne au moyen d'un site web d'annonce publicitaire

Country Status (1)

Country Link
WO (1) WO2017018822A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20120000179A (ko) * 2010-06-25 2012-01-02 황호석 웹사이트를 이용한 온라인 정밀광고방법
KR101140078B1 (ko) * 2010-11-24 2012-04-30 성 완 김 무료 광고 웹사이트를 이용한 온라인 광고 방법
KR101274388B1 (ko) * 2007-10-02 2013-06-14 엔에이치엔비즈니스플랫폼 주식회사 위치정보를 기반으로 한 지역정보 광고 방법과 상기 방법을수행하기 위한 시스템
KR20150010854A (ko) * 2013-07-19 2015-01-29 정승락 모바일 앱을 이용한 광고 제공방법 및 그 방법을 이용한 광고 서버
WO2015063526A1 (fr) * 2013-11-04 2015-05-07 Google Inc. Mots-dièses et présentation de contenu

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101274388B1 (ko) * 2007-10-02 2013-06-14 엔에이치엔비즈니스플랫폼 주식회사 위치정보를 기반으로 한 지역정보 광고 방법과 상기 방법을수행하기 위한 시스템
KR20120000179A (ko) * 2010-06-25 2012-01-02 황호석 웹사이트를 이용한 온라인 정밀광고방법
KR101140078B1 (ko) * 2010-11-24 2012-04-30 성 완 김 무료 광고 웹사이트를 이용한 온라인 광고 방법
KR20150010854A (ko) * 2013-07-19 2015-01-29 정승락 모바일 앱을 이용한 광고 제공방법 및 그 방법을 이용한 광고 서버
WO2015063526A1 (fr) * 2013-11-04 2015-05-07 Google Inc. Mots-dièses et présentation de contenu

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP3330915A4 *

Similar Documents

Publication Publication Date Title
Memarovic et al. Understanding display blindness in future display deployments
US20120290405A1 (en) Monetizing social and content networks and ebooks through reference link driven advertising and reference pretargeting
US20220188879A1 (en) On-line advertisement method using advertisement website
KR20150076333A (ko) 온라인 광고 대행 방법 및 온라인 광고 대행 시스템
WO2015129981A1 (fr) Système de recommandation et son procédé de fonctionnement
WO2011145900A2 (fr) Système d'incitation pour augmenter la fréquence de visualisation de nouvelles en ligne, et procédé d'augmentation de la fréquence de visualisation de nouvelles en ligne utilisant le même système
KR20150018737A (ko) 광고주와 가맹점을 매칭하여 소비자에게 이벤트를 제공하는 서비스 제공 방법
WO2017018822A1 (fr) Procédé d'annonce publicitaire en ligne au moyen d'un site web d'annonce publicitaire
JP2002230239A (ja) 募金方法
JP3071655U (ja) 告知広告生成制御装置
KR101016380B1 (ko) 전자 게시대 시스템
To Native Advertising: A Guide for Businesses
KR20200136610A (ko) Qr 코드를 이용한 광고 중개 서비스를 제공하는 서버, 방법 및 마케터 단말
Rabindranath et al. Types of Advertising
KR20190064886A (ko) 광고 콘텐츠 공유 플랫폼 및 이를 통해 제공되는 광고 콘텐츠를 이용한 이벤트 제공 방법
JP7057606B1 (ja) 広告評価システム、広告評価方法及びプログラム
KR101340325B1 (ko) 온라인 광고 설정 방법 및 그 시스템
KR20090012989A (ko) ＲＩＡ(Ｒｉｃｈ ＩｎｔｅｒｎｅｔＡｐｐｌｉｃａｔｉｏｎ) 혹은 Ｘ-인터넷 기반의 광고 및상거래 모듈을 내장한 멀티미디어 콘텐츠 서비스 플랫폼
KR20060035669A (ko) 무료 단문메시지 발송 기능이 있는 인터넷상의 광고제공장치 및 방법
JP2007048205A (ja) 販促手法決定システム
KR20010113260A (ko) 네트워크상에서의 광고방법 및 광고시스템
BR112018001474B1 (pt) Método de publicidade online que utiliza um website de anúncios publicitários
JP2022078604A (ja) 商品又はサービスの広告方法
JP2022063709A (ja) 広告情報提供システム
WO2012047016A2 (fr) Procédé pour établir une annonce en ligne et son système

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16830855

Country of ref document: EP

Kind code of ref document: A1

WWE Wipo information: entry into national phase

Ref document number: 12018500109

Country of ref document: PH

ENP Entry into the national phase

Ref document number: 2018504937

Country of ref document: JP

Kind code of ref document: A

WWE Wipo information: entry into national phase

Ref document number: 11201800631Q

Country of ref document: SG

NENP Non-entry into the national phase

Ref country code: DE

ENP Entry into the national phase

Ref document number: 2016299550

Country of ref document: AU

Date of ref document: 20160728

Kind code of ref document: A

WWE Wipo information: entry into national phase

Ref document number: 2016830855

Country of ref document: EP

REG Reference to national code

Ref country code: BR

Ref legal event code: B01A

Ref document number: 112018001474

Country of ref document: BR

ENP Entry into the national phase

Ref document number: 112018001474

Country of ref document: BR

Kind code of ref document: A2

Effective date: 20180124