WO2017018822A1

WO2017018822A1 - On-line advertisement method using advertisement website

Info

Publication number: WO2017018822A1
Application number: PCT/KR2016/008272
Authority: WO
Inventors: 김성완
Original assignee: 김성완
Priority date: 2015-07-29
Filing date: 2016-07-28
Publication date: 2017-02-02

Abstract

An on-line advertisement method using an advertisement website is disclosed. The on-line advertisement method according to an embodiment of the present invention provides advertisements to a user terminal that are available in the current location of the user terminal accessing an advertisement website.

Description

Online advertising method using advertising website

The present invention relates to an online advertising method, and more particularly to an online advertising method using an advertising website.

Advertisements are generally one-way communications with the purpose of informing potential consumers of information about products and services and how to buy them, with direct sales, or commercial purposes.

Public relations is also a propaganda that publicizes the intent of a business to attract governments, businesses, organizations or individuals to gain the public's credit and interest and to attract their attention. Has a purpose.

Today, a lot of competitors and information are generated in various media and global society, and in order to inform oneself and one's will in each day, the cost is much higher even though it is relatively cheaper than advertisement. The reality is that you have to advertise this happens but people have a publicity effect.

However, such advertisements have many problems. In the case of advertisers, online or offline media with higher advertising costs are more expensive, and it is difficult to know how much the advertising effect is generated. There is a problem that the perception of the disappearance.

In addition, a consumer watching an advertisement is troublesome for an advertisement that is not necessary for the user or an advertisement that is not interested in the user, and there is a problem in that there is a distrust in the advertisement, which may be a hype.

In addition, there is a problem that the advertisement that the company and the individual has invested a lot of cost and research is not used as valuable information other than temporary publicity means.

An object of the present invention is to provide an online advertisement method using an advertisement website that provides advertisements of a region corresponding to an access location of a user terminal to a user terminal when the user terminal accesses an advertisement website providing advertisements for each region. There is this.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned above will be clearly understood by those skilled in the art from the following description. Could be.

An online advertisement method using an advertisement website according to the present invention for achieving the above object comprises the steps of: accessing an advertisement website on which advertisements of respective regions are displayed using a user terminal; The advertisement image is displayed such that a region selection menu for selecting at least one of a region accessed by the user terminal and at least one upper region including the accessed region and an advertisement image including the advertisements are displayed on the user terminal. Providing the user terminal; When a signal indicating that a specific region is selected through the region selection menu is received from the user terminal, searching for advertisements related to the selected specific region among advertisements registered on the advertisement website; And providing the searched advertisements to the user terminal for the designated time so that the searched advertisements are displayed on the screen of the user terminal for the designated time for each corresponding advertisement.

In the online advertising method using the advertisement website according to the present invention, by providing the user terminal with advertisements available at the current position of the user terminal connected to the advertisement website, the advertisement substantially available at the current position to the user of the website. Has the effect of providing.

1 is a schematic diagram of an online advertisement using an advertisement website according to an embodiment of the present invention.

2 is a flowchart illustrating an online advertisement method using an advertisement website according to an embodiment of the present invention.

3 to 9 are explanatory diagrams showing an online advertisement process using an advertisement website according to an embodiment of the present invention.

The above objects, features, and advantages will become more apparent from the detailed description given hereinafter with reference to the accompanying drawings, and accordingly, those skilled in the art to which the present invention pertains may have the technical idea of the present invention. It will be easy to implement. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a schematic configuration diagram of an online advertisement using an advertisement website according to an embodiment of the present invention, which is connected to an advertisement website 200 and an advertisement website 200 in which advertisements of a plurality of regions are displayed. Possible user terminal 20, the advertisement provider 30 of each region displaying the advertisement by accessing the advertisement website 200 through the user terminal 20, and the advertisement website 200 through the user terminal 20. ), The advertisement viewer 40 for viewing and using the advertisements posted in each region, and the operator server 100 for managing / operating the advertisement website 200.

In this case, the advertisement in the present invention means an action of explaining, purchasing information, or promoting at least one of a specific product, a specific government office, a specific person, and content,

Surveys about specific themes may also be included in the advertisement. That is, the advertisement in the present invention may include not only an advertisement provider noting that it is commercial, but all actions of informing the advertisement provider to others in news, SNS messenger, etc. may be included in the advertisement.

In addition, the user terminal 20 may be connected to an advertisement website 200 such as a computer, a laptop, a wired / wireless telephone, a mobile terminal, a smartphone, or may install and use an application that provides the advertisement website 200. All electronic devices may be included.

In addition, the advertisement website 200 is serviced to the user terminal 20 by the wireless Internet or mobile Internet standards through the operator server 100, or the subscriber terminal 20 in the form of an application that is generated and managed by the operator server 100 Can be installed and used.

Hereinafter, the present invention will be described in detail with reference to FIGS. 2 to 9.

2 to 9, when the operator server 100 is detected that the advertisement website 200 is connected to the user terminal 20 [S110], the area where the user terminal 20 is connected and the access point are accessed. The advertisement image is provided to the user terminal 20 such that a region selection menu for selecting at least one of at least one upper region including the region and an advertisement image including the advertisements are displayed on the user terminal 20 [S120]. ].

That is, the advertisement image provided to the user terminal 20 is configured as an advertisement web page 200 substantially displayed on the screen of the user terminal 20, as shown in FIGS. 3 to 9. A region selection menu 300 for identifying a region where the user terminal 20 accesses the advertisement website 200 and selecting two or more regions including the identified region, and an advertisement display region in which the advertisements are displayed ( 400 and an advertisement website 200 including a bulletin board area 500 including bulletin boards for various purposes in the advertisement website 200, and the generated advertisement website 200 is connected to the connected user terminal. It transmits to the user terminal 20 so that 20 may display.

When the operator server 100 receives a signal indicating that a specific region is selected through the region selection menu 300 from the user terminal 20 connected to the advertisement website 200 [S130], the current advertisement The advertisements related to the specific region according to the signal are searched among the advertisements registered on the website 200 [S140].

In this case, the advertisements related to the specific region may include advertisements displayed on the advertisement website 200 by the advertisement provider 30 located in the same region as the specific region among the advertisements registered on the advertisement website 200, and It may include at least one of an advertisement for promoting in a specific region and an advertisement for promoting a product for selling in the specific region.

The operator server 100 provides the searched advertisements to the user terminal for the designated time so that the searched advertisements are displayed on the screen of the user terminal 20 for a specific time (for example, a specific time zone) for each corresponding advertisement [S150]. ].

That is, all members of the advertising website 200 include an advertisement provider 30 displaying an advertisement and an advertisement viewer 40 viewing the advertisement, and the member displaying the advertisement or viewing the advertisement is an advertisement provider 30. At the same time can be an advertising viewer (40).

In this case, the advertisement provider 30 may set the advertisement viewers to view the advertisements on the advertisement website 200 for a predetermined time (for example, a specific time period) for each advertisement.

Hereinafter, the present invention will be described in more detail with reference to FIGS. 3 to 9.

3 through 9 illustrate an advertisement website 200 including a region selection menu 300, an advertisement display area 400, and a bulletin board area 500 according to the present invention.

For example, as shown in FIG. 3, when the user terminal 20 located in Korea accesses the first advertisement web page 200, within the advertisement website displayed on the screen of the user terminal 20, a region selection menu ( 300 includes a region item representing the Korean region, an upper region item of Korea (Asia), and a plurality of lower region items in Korea.

In the advertisement display area 400, advertisements in which at least one of the number of times of viewing and the degree of correspondence of the advertisements of the advertisement website is higher than the threshold value among the advertisements displayed in the Korean region are preferentially displayed. In this case, the responsiveness indicates the response of subscribers obtained through the like, like, and sympathy buttons displayed on the advertisement, and is determined based on the cumulative number of times the button is pressed.

Meanwhile, a hash tag may be used to preferentially display an advertisement that subscribers may be interested in in the advertisement display area 400. A hashtag is a piece of metadata that makes it easier to sort and search posts.

The online advertisement method according to an embodiment of the present invention may allow the advertiser to input a keyword representing the content of the advertisement as a hash tag when the advertisement is displayed. In this case, a plurality of hashtags may be added according to the attributes of the advertisement.

In addition, subscribers can be pre-populated with keywords that may be of interest to them.

By comparing the hash tag added to the advertisement and the keyword previously input by the subscriber through the above-described process, the advertisement added with the same or similar hash tag as the keyword input by the subscriber may be displayed first.

For example, if an advertiser adds the hashtags "a" and "b" to his or her ad, the advertiser may want to add "a" or "b" to the subscribers who are interested in the keywords they are interested in. May be preferentially exposed.

According to an embodiment of the present invention, when displaying an advertisement to which the same hashtag as a keyword registered by the user is added, as shown in FIG. 3, the background color or the border of the advertisement is displayed in an arbitrary color. can do. That is, advertisements that may be of interest to the user may be displayed more prominently.

Therefore, the effect of maximizing the advertisement effect in consideration of the taste of the subscriber can be achieved.

3 to 5, the number of advertisements displayed in the advertisement display area 400 decreases as the region selected through the region selection menu 300 goes up to an upper region. As the selected area goes down to the lower area, the number increases, but the number of advertisements in each area may be limited.

For example, three advertisements are displayed in the advertisement display area 400 in the Korean region of FIG. 3, but as shown in FIG. 4, the Seongnam region item is selected in the region selection menu 300, and thus, in the Korean region. When the district of the Seongnam region goes down to the lower region, advertisements related to the selected Seongnam region are searched and displayed in the advertisement display area 400, but more advertisements than the Korean region are displayed.

In addition, as shown in FIG. 5, when the Bundang region item is selected in the region selection menu 300 and the district is descended from the Seongnam region to the Bundang region to the lower region, the selected Bundang region within the advertisement display area 400. Ads related to are searched and displayed, but more 8 advertisements are displayed than in Seongnam.

Of course, unlike in Figures 3 to 5, it is also possible to set the number of ads as the number of ads in the upper region and the number of ads in the upper region and the lower region, the number of ads in the upper region and the lower region to set the same It is also possible.

According to an embodiment of the present invention, in order to determine the number of advertisements displayed in the advertisement display area 400 of the upper region and the lower region, the number of populations operating in each region may be utilized.

To this end, the online advertisement providing method according to an embodiment of the present invention may be implemented to display the number of advertisements corresponding to the number of populations by using a population database for each region.

For example, eight advertisements may be displayed in an advertisement display area 400 of an area having a population of 500,000 or less, and five advertisements may be displayed in an advertisement display area 400 of an area of more than 500,000 and 1 million or less. You can decide.

As described above, if the number of advertisements displayed in the advertisement display area 400 is automatically determined by using the number of people living in each population, the administrator must determine the number of advertisements displayed in the advertisement display area 400 for each region. You can have your ad count automatically determined without the hassle.

In addition, the maintenance time of the advertisements displayed in the advertisement display area 400 may be shortened as the region selected through the region selection menu 200 goes down to the lower region.

For example, in the Korean region in FIG. 3, advertisements related to the Korean region are displayed for 2 hours and then replaced with other advertisements. However, as shown in FIG. 4, when the Korean region is lowered to the Seongnam region, Ads can be displayed for one hour shorter than the advertisements related to Korea.

In addition, the advertisements displayed in the advertisement display area 400 are gradually moved to a higher region than the posted region when the number of viewing or response is increased by the subscribers in the advertisement website 200 more than a reference value. Can be.

For example, if the viewing frequency or response of a particular advertisement among the advertisements related to Bundang region in FIG. 5 is higher than a first reference value, the specific advertisement is moved to the Seongnam region-related advertisement and is moved to the Seongnam region-related advertisement. When the number of times of viewing or response of the specific advertisement is higher than the second reference value (second reference value> first reference value), the specific advertisement may be moved to a advertisement related to a competition area and may be placed.

In addition, advertisements displayed in the advertisement display area 400 may be displayed by gradually summarizing advertisement contents as the region selected through the region selection menu 200 descends to a lower region.

For example, in the Korean region of FIG. 3, advertisements related to Korea are displayed including images and texts related to promotion. However, as shown in FIG. 4, when the Korean region descends to the sub-region as the Seongnam region, the advertisement of the Seongnam genitals. Some advertisement contents are displayed in a smaller size gradually than the advertisements related to the Korean region, and as shown in FIG. 5, when the Seongnam region descends to the sub-region to the Bundang region, the genital Bundang-related advertisements are related to the Seongnam region. Only a small portion of the text is displayed in a progressively smaller size than the advertisements.

Meanwhile, advertisements displayed in the advertisement display area 400 in FIGS. 3 to 5 are points payable advertisements displayed when the first bulletin board 510 is selected and activated in the bulletin board area 500. That is, when the first bulletin board 510 is selected and activated in the bulletin board area 500, advertisements that can be paid for points are searched and displayed in the advertisement display area 400.

In other words, the first bulletin board 510 includes advertisements for providing points to the user terminal 20 when the user terminal 20 selects (or views) an advertisement of another subscriber displayed in the advertisement display area 400. This is a bulletin board.

In addition, the user terminal 20 may display a free advertisement in the first bulletin board 510 by utilizing the paid points in the first bulletin board 510.

In this case, the user (either one of the advertisement provider and the advertisement viewer) of the user terminal 20 may display the advertisement in the advertisement display area 400 in the first bulletin board 510 by using the points paid to the user terminal 20. For the region, the time of publication and the position in the advertisement display area 400 can be auctioned.

In addition, among the advertisements displayed on the first bulletin board 510, a point paid by an advertisement related to an upper region may be greater than a point paid by an advertisement related to a lower region. For example, a point paid by an advertisement posted in Seongnam may be greater than a point paid by an advertisement posted in Bundang.

In addition, the user of the user terminal 20 wants to display the desired advertisement, but if the accumulated points are not enough to buy points in cash through the advertising website 200 or to receive the points of other users in the auction It is also possible to purchase a region, a posting time, and a position in the advertisement display area 400 for displaying the.

That is, the first bulletin board 510 is an SNS platform having a global advertisement (or questionnaire) function and a commerce function in the form of a website or an application. Provides the functionality of a bulletin board to post ads or surveys for a guaranteed time, for free or for a fee, and allows you to sell products to customers in the desired region and to purchase products in the desired region anywhere in the world. It is a platform to provide.

Next, the second bulletin board 520 selected and activated in the bulletin board area 500 of FIG. 6 is a "Power Board", and the advertisement may be credited when the advertisement is selected or viewed in the advertisement display area 400. It is a bulletin board to display.

In other words, when the user terminal 20 completes a mission (at least one of viewing an advertisement, participating in a survey, and installing an application) for an advertisement posted by the advertisement provider 30, the second bulletin board 520 may be configured as an advertisement provider ( It is a bulletin board to receive cash provided by 30). In this case, the user terminal 20 receives the accumulated cash in the fifth bulletin board 550 which is a market board which will be described later, or purchases the product advertised in the fifth bulletin board 550 with the accumulated cash, or You can exchange points for other cyber money.

Next, the third bulletin board 530 selected and activated in the bulletin board area 500 in FIG. 7 is "My Board", and the personal information of the user terminal 20 and the information posted by the user terminal 20 are displayed. This is a bulletin board for managing advertisements / questions and other subscribers' advertisements / questions scraped by the user terminal 20 and cash / points accumulated by the user terminal 20.

For example, in FIG. 7, the personal information of the user of the user terminal 20 in the third bulletin board 530, the number of advertisements scraped by the user terminal 20 in the advertisement website 200, and the user terminal 20. ) Displays the number of questionnaires scraped in the advertisement website 200, cash and points accumulated by the user terminal 20, and the like.

As another example, an advertisement added with a hash tag identical or similar to a keyword previously input by a user may be displayed on the third bulletin board 530. That is, the advertisements that may be of interest to the user are automatically collected and provided to maximize the advertisement effect.

When an advertisement to which a hash tag equal to or similar to a keyword registered by the user is added is displayed on the third bulletin board 530, an arbitrary identifier may be added to the advertisement.

Here, the identifier is for indicating that the advertisement corresponds to a keyword registered by the user and may be added to a partial region of the advertisement. Alternatively, the identifier may be added in a form in which the background color or the border color of the advertisement is displayed differently from the general advertisement.

In this case, the identifier may be added in the form of darker color or the size of the identifier increases as the similarity between the hash tag added to the advertisement and the keyword previously registered by the user increases.

Next, the fourth bulletin board 540 selected and activated in the bulletin board area 500 in FIG. 8 is a "Friends Board", and the other user terminal 20 registers as a friend in the fourth bulletin board 540. The subscriber's information (including at least one of other subscriber's profile information and greetings) is displayed, and advertisements registered by the friends on the advertisement website 200 can be displayed sorted by the latest time zone, and by the user terminal 20 When certain other subscriber information is selected, the user can go to the friend's "My Board" to see the advertisement posted by the friend.

In the fourth bulletin board 540, the third bulletin board 530 may similarly display an advertisement to which a hash tag matching the keyword registered by the user is added. For example, an advertisement added with a hash tag that matches keywords registered by other subscribers registered as friends may be displayed. Therefore, other subscribers registered as friends can check advertisements that may be of interest.

In this case, the advertisement displayed on the fourth bulletin board 540 may also be provided to the user with an arbitrary identifier added as displayed on the third bulletin board 530.

Meanwhile, the online advertisement providing method according to an embodiment of the present invention may provide a function of transmitting a message to other subscribers registered as friends as shown in FIG. 8.

According to an embodiment of the present invention, when transmitting a message to other subscribers registered as friends, advertisements that may be of interest to other subscribers may be displayed in some areas to be transmitted.

For example, when sending a message to friend A, an advertisement with a hash tag that matches a keyword registered by friend A together with the message may be transmitted together. In this case, the advertisement may be transmitted to be included in a partial region of the message.

Therefore, it is possible to achieve the effect that users can automatically provide advertisements that may be of interest even if they do not access the local advertisement board.

Finally, the fifth bulletin board 550 selected and activated within the bulletin board area 500 of FIG. 9 is a "Market Board", and the advertisement of goods that can be purchased with cash / points accumulated through the advertisement website 200 is performed. Are displayed, the user terminal 20 can purchase the goods in cash / points accumulated in the person. In addition, the user terminal 20 may apply for payment of the accumulated cash in the fifth bulletin board 550 to receive payment or exchange money for points of other cyber money.

While the invention has been shown and described in connection with specific embodiments thereof, it is well known in the art that various modifications and changes can be made without departing from the spirit and scope of the invention as indicated by the appended claims. Anyone who has a can easily know.

Claims

Accessing an advertisement website where advertisements of each region are displayed by using a user terminal;

The advertisement image including the region selection menu for selecting at least one of a region accessed by the user terminal and an upper region on an administrative area including the accessed region and the advertisements is displayed on the user terminal. Providing to a user terminal;

If a signal indicating that a specific region is selected through the region selection menu is received from the user terminal, searching for advertisements related to the selected specific region among advertisements registered on the advertisement website; And

Providing a limited number of advertisements among the searched advertisements to the user terminal during the designated time so that a limited number of advertisements among the searched advertisements are displayed on the screen of the user terminal for the designated time for each corresponding advertisement. Online advertising method using advertising website.
The method of claim 1,

The advertisements displayed on the advertisement image further include moving to a higher region in an administrative region of the region where the advertisement is displayed when the number of viewing or response of other users becomes higher than a reference value.
Accessing an advertisement website where advertisements of each region are displayed by using a user terminal;

The advertisement image including the region selection menu for selecting at least one of a region accessed by the user terminal and an upper region on an administrative area including the accessed region and the advertisements is displayed on the user terminal. Providing to a user terminal;

If a signal indicating that a specific region is selected through the region selection menu is received from the user terminal, searching for an advertisement to which a hash tag identical to a keyword previously input by a user is added among advertisements registered on the advertisement website;

And displaying a color of a background color or a border of an advertisement to which a hash tag identical to a keyword previously input by the user is added, in an arbitrary color.
The method according to claim 1 or 3,

The number of advertisements displayed in the advertisement image is smaller as the region selected through the region selection menu is higher region, and the number is larger as the selected region is lower region.
The method according to claim 1 or 3,

The maintenance time of the advertisements displayed on the advertisement image is shorter as the region selected through the region selection menu is a lower region.
The method according to claim 1 or 3,

The advertisements displayed on the advertisement image are summarized and displayed as advertisement contents gradually become lower regions as a region selected through the region selection menu.
The method according to claim 1 or 3,

The advertisement image may further include a bulletin board in which advertisements for providing points to the user terminal are displayed when the user terminal selects an advertisement of another subscriber.

The user terminal, the online advertising method using an advertising website, characterized in that the free advertisement can be displayed on the bulletin board using the paid points.
The method of claim 7, wherein

And auctioning an area for displaying an advertisement in the advertisement image, a time of publication, and a position in the advertisement image using the points paid to the user terminal.

If the point is insufficient, the online advertising method characterized in that to purchase a point in cash or to receive the points of other users to purchase the area, the time of publication and the position in the advertisement image for the advertisement to be displayed in the auction.
The method of claim 7, wherein

And the point paid by the advertisement related to the upper region is greater than the point paid by the advertisement related to the lower region.
Receiving an input for at least one keyword from a user;

Searching for an advertisement to which the same hashtag as the keyword is added among a plurality of advertisements registered on the website; And

And displaying the searched advertisement on a dedicated bulletin board which can only be checked by the user.
The method of claim 10,

Generating a message to be transmitted to other subscribers registered as friends of the user;

Searching for an advertisement matching the keyword registered by the other subscriber in the message; And

Adding the retrieved advertisement to the message.
The method according to any one of claims 1, 3 and 10,

The advertisement,

In this case, the advertisement in the present invention is to notify at least one of a specific product, a specific public office, a specific person, news, content to others online advertising method.