WO2017011937A1 - 互动装置及其与用户互动的方法 - Google Patents
互动装置及其与用户互动的方法 Download PDFInfo
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- WO2017011937A1 WO2017011937A1 PCT/CN2015/084313 CN2015084313W WO2017011937A1 WO 2017011937 A1 WO2017011937 A1 WO 2017011937A1 CN 2015084313 W CN2015084313 W CN 2015084313W WO 2017011937 A1 WO2017011937 A1 WO 2017011937A1
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 64
- 230000003993 interaction Effects 0.000 title claims abstract description 20
- 238000000034 method Methods 0.000 title claims abstract description 19
- 230000000694 effects Effects 0.000 claims abstract description 56
- 238000007639 printing Methods 0.000 claims abstract description 24
- 238000004891 communication Methods 0.000 claims abstract description 4
- 239000000463 material Substances 0.000 abstract description 4
- 239000000047 product Substances 0.000 description 13
- 238000010586 diagram Methods 0.000 description 4
- 230000009977 dual effect Effects 0.000 description 2
- 238000011835 investigation Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 238000012795 verification Methods 0.000 description 2
- 210000001015 abdomen Anatomy 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 235000009508 confectionery Nutrition 0.000 description 1
- 239000012467 final product Substances 0.000 description 1
- 230000009467 reduction Effects 0.000 description 1
- 238000012546 transfer Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to an interactive device and a method for interacting with a user, and more particularly to an interactive device and method for allowing a user to participate in an activity, to conduct an online transaction, and to view an advertisement.
- the interactive device includes:
- the collecting unit is configured to collect business activity data in the cloud server
- An interaction unit configured to display the merchant activity data on a display screen of the interactive device, and the user browses an advertisement, participates in an activity, or conducts an online transaction according to actual needs to implement interaction between the user and the interactive device;
- a printing unit for transferring a photo of the user's avatar to the printer for printing.
- the interaction unit is further configured to perform association recommendation of the product and the corresponding coupon according to the previous shopping details of the user.
- the interactive device further includes a network receiving and transmitting unit for transmitting and receiving network signals to provide an interactive device network environment.
- the method by which the interactive device interacts with the user includes the following steps:
- the interactive device and the method for interacting with the user enable the user to directly browse the merchant webpage and the advertisement reading and online transaction or participate in the merchant survey activity through the interactive device to save the human and material cost of the merchant.
- FIG. 1 is a schematic diagram of an architecture of an embodiment.
- FIG. 2 is a functional unit diagram of the interactive device of FIG. 1.
- FIG. 3 is a flow chart of the interactive device described in FIG. 1 interacting with a user.
- FIG. 1 is a schematic diagram of the architecture of the embodiment.
- An interactive device 1 is connected to at least one printer 2 and at least one cloud server 3 in sequence.
- the interactive device 1 is connected to the printer 2 through a level shifter, and the interactive device 1 can pass WIFI (Wireless) Fidelity ), a wired, mobile network (eg, 2G, 3G, or 4G network) is connected to the cloud server 3.
- the cloud server 3 stores a large amount of merchant activity data, for example, a merchant planning event information, a merchant webpage, a coupon, an advertisement image, or a survey form.
- the interactive device 1 can be placed in an offline shopping mall, a hotel or any other venue.
- the printer 2 can perform various printings according to user requirements, such as ordinary printing or printing of a magic diffusing effect.
- the magic diffuse effect printing is to abstract the user's avatar into a cartoon avatar and print it through the printer 2.
- the printing function of the printer 2 can also be built in the interactive device 1.
- the interactive device 1 collects the business activity data of the cloud server 3, and presents the activity data on the top of the display screen, and the user can participate in the activity, online transaction or participate in the investigation according to the needs of the user. Among them, the user can drag, rotate, enlarge and double-click the advertisement picture.
- the interactive device 1 can also be connected to a small ticket printer through which the end user can print the activity data of the user's participation or the consumption information of the online transaction.
- the interactive device 1 allows the offline user to participate in the merchant activity, conducts an online transaction or participates in an investigation, and uploads the activity data to the cloud server 3 and transmits the printer 2 for printing. Thereby, the traditional sales mode or the activity mode is changed, and the user interacts with the merchant, and the user conducts online transactions through the interactive device 1, participates in the business activity or participates in the survey activity, and saves manpower and material costs.
- FIG. 2 is a functional unit diagram of the interactive device 1 in FIG. 1 , which includes an input unit 101 , an acquisition unit 102 , an interaction unit 103 , a camera 104 , a printing unit 106 , a network receiving and transmitting unit 107 , and a display screen 108 .
- the input unit 101 is used for the customer to input information that needs to be queried or needs to be confirmed. For example, the customer can select the product data, the variety, and the like through the input unit 101, or fill in a form in which the user participates in the survey.
- the collecting unit 102 is configured to collect merchant activity data transmitted from the cloud server 3, where the merchant activity data includes activity data, business webpages, coupons, advertisement images or survey forms, customer consumption details, and customer basics. Consumption information such as data, final purchase price, payment method, small ticket order number, transaction time, etc.
- the interaction unit 103 is configured to implement the next interaction according to the user instruction when the user conducts an online transaction or participates in a merchant activity. For example, when the user issues a login merchant webpage instruction, the interactive device 1 displays a merchant webpage above the display screen; when the user double-clicks and enlarges the advertisement image, the advertisement image is enlarged by a corresponding multiple on the display screen.
- the camera 104 can be a CMOS or a CCD (Charge Coupled) Device) Camera for taking pictures of users or other scenes. For example, when a user participates in a merchant activity survey to fill in user profiles, a user profile can be taken and an avatar profile uploaded.
- CCD Charge Coupled
- the user can set the user's avatar to set the magic diffuse effect according to the needs.
- the magic diffusing effect will make a real person a humorous comic application.
- everyone can see happiness and sunshine.
- Open the magic man setting, each shot will shoot unexpected surprises: the humor of the belly, super cute sweet, light fresh, fantasy cosplay.
- the magic man works is no longer a replica of the photo, but an art piece with creative value.
- the printing unit 106 is configured to print the user's avatar according to the user's needs. For example, you can print a normal photo or print a photo of the above magical effect.
- the information to be printed is transmitted to the ticket printer for printing.
- the printing unit 106 stores the user consumption information, for example, customer consumption details, customer basic data, final consumption total price, payment method, small
- the purchase information such as the ticket order number and the transaction time is transmitted to the small ticket printer for printing.
- the network receiving and transmitting unit 107 is configured to transmit or receive network signals to provide a network environment of the interactive device 1.
- the interactive device 1 can communicate with the cloud server 4, the customer terminal 2 or other hardware outside through the network signal.
- the interaction device 1 can send the cash receipt data such as the final product details, the final consumption total price, the payment method, the small ticket order number, the transaction time, and the product two-dimensional code to the cloud server through the network receiving and transmitting unit 107. 4.
- the display screen 108 is a touch screen dual display screen, for example, an X86 motherboard touch screen dual display, ARM (Acorn RISC) Machine) Touch screen display, etc., which is used to confirm the total price of consumer transactions, advertisement display, card issue verification, WeChat payment, Alipay payment, display product QR code and other functions.
- the customer can also perform a WeChat payment or an Alipay payment by scanning the QR code of the product displayed above the screen of the display screen 108.
- the interaction unit 103 is further configured to push the associated product or related coupons according to the user's previous consumption records in order to facilitate further consumption by the customer. Customers can share this coupon with friends or use it themselves.
- the interaction unit 103 is configured to reduce the amount when the customer picks up the coupon and pays the relevant coupon using the relevant coupon, and performs the verification of the used coupon. For example, user A uses a “5” yuan coupon when purchasing a mobile phone holster, and the interactive unit 103 automatically deducts and writes down the “5” coupon of user A when the amount is paid at the time of payment, so that it is at The status has been used.
- FIG. 3 is a flowchart of a method for interacting with the user by the interactive device 1 in this embodiment.
- step S301 the interactive device 1 establishes a communication connection with the cloud server 3, and the interactive device 1 is connected to the cloud server 3 through a WIFI, wired, 2G, 3G or 4G network.
- step S302 the merchant activity data and the like in the cloud server 3 are acquired.
- the business activity data includes the activity data, business website, coupon, advertisement picture or survey form, customer consumption details, customer basic data, final consumption total price, payment method, small ticket order number, transaction time, etc. information.
- Step S303 displaying the business activity information and the advertisement on the interactive device display screen for the user to browse the advertisement, participate in the activity or online transaction, and the like.
- Step S304 entering a merchant webpage browsing advertisement, participating in an activity or an online transaction.
- the advertisement image is enlarged by a corresponding multiple on the display screen.
- the user can also browse the webpage or participate in online activities and transactions by clicking on the advertisement image to enter the next layer of the webpage link.
- the camera 104 can also take a picture of the user and upload the user profile data.
- step S305 the interactive device 1 sets the user avatar to a normal photo or a magic diffusing effect photo to the printer 2 for printing.
- information such as user consumption data or participating activities or questionnaires will be sent to a small ticket printer for printing.
- the printing unit 106 stores the user consumption information, for example, customer consumption details, customer basic data, final consumption total price, payment method, and small ticket order.
- the consumption information such as the number and transaction time is transmitted to the ticket printer for printing.
- the step S304 further includes: performing association recommendation of the personalized product according to the customer consumption preference and the previous shopping details in the crowd consumption attribute, and simultaneously performing the association of the personalized product coupon according to the above information. recommend. For example, in the past shopping details of the customer, it is found that the customer has purchased a brand of smart phone, and the interactive unit 103 associates the customer with the holster, film, and charging of the brand smart phone according to the previous shopping details. Related products. At the same time, the interactive unit 103 also pushes relevant coupons of these products in order to promote further consumption of the customers.
- the interactive unit 103 pushes the associated recommended item and the corresponding coupon to the customer terminal via the network.
- the customer can share the coupons or shop according to their own needs and preferences.
- the customer collects the coupon and uses the coupon reduction amount at the time of purchase, the payment of the amount is reduced and the write-off of the used coupon is performed, and the used coupon is used.
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Abstract
本发明涉及一种互动装置及其与用户互动的方法。该互动装置包括：采集单元（102），用于采集云端服务器中的商家活动数据；互动单元（103），用于将所述商家活动数据展示在所述互动装置显示屏（108）上，用户根据实际需求浏览广告、参与活动或在线交易以实现用户与所述互动装置间的互动；及打印单元（106），用于将用户头像照片进行打印。该互动方法包括：将互动装置与云端服务器建立通讯连接；采集云端服务器其中的商家活动数据；将所述商家活动数据展示在所述互动装置显示屏（108）上，用户根据实际需求浏览广告、参与活动或在线交易以实现用户与所述互动装置间的互动；及将用户头像照片打印，从而节省商家人力物力成本。
Description
本发明涉及一种互动装置及其与用户互动的方法，尤其涉及一种可以让用户参与活动、在线交易及浏览广告的互动装置及方法。
目前，商家需要花费很多精力、物力和财力去举办一场活动。特别是在他们需要现场推销产品时，更需要将大量物品搬运至现场。此外，如果需要用户参与一些产品或者活动效果调查时，更需要工作人员发放大量调查表，来邀请用户参与填写，然后花费大量时间来收集及整理调查资料以反馈到商家。而且，由于举办活动的时间及场地限制，给商家带来极大的不便，往往要花费很高的成本来收集这些数据。
基于此，有必要提供一种能够让用户自行参与活动并快速收集活动数据的互动装置及方法。
该互动装置包括：
采集单元，用于采集云端服务器中的商家活动数据；
互动单元，用于将所述商家活动数据展示在所述互动装置显示屏上，用户根据实际需求浏览广告、参与活动或在线交易以实现用户与所述互动装置间的互动；及
打印单元，用于将用户头像照片传送至打印机进行打印。
在其中一个实施例中，所述互动单元，还用于根据用户以往购物明细资料进行商品及对应优惠卷的关联推荐。
在其中一个实施例中，所述互动装置还包括一网络接收及发射单元，用于发射以及接收网络信号，以提供互动装置网络环境。
该互动装置与用户互动的方法包括以下步骤：
将互动装置与云端服务器建立通讯连接；
采集云端服务器中的商家活动数据；
将所述商家活动数据展示在所述互动装置显示屏上，用户根据实际需求浏览广告、参与活动或在线交易以实现用户与所述互动装置间的互动；及
将用户头像照片传送至打印机进行打印。
本互动装置及其与用户互动的方法实现了对用户直接通过互动装置浏览商家网页及广告阅读及在线交易或者参与商家调查活动等以节省商家人力物力成本。
通过附图中所示的本发明的优选实施例的更具体说明，本发明的上述及其它目的、特征和优势将会变得更加清晰。
图1为一实施例的架构示意图。
图2为图1中互动装置的功能单元图。
图3为图1中所述的互动装置与用户进行互动的流程图。
为使本发明的上述目的、特征和优点能够更加明显易懂，下面结合附图对本发明的具体实施方式做详细的说明。在下面的描述中阐述了很多具体细节以便于充分理解本发明。但是本发明能够以很多不同于在此描述的其它方式来实施，本领域技术人员可以在不违背本发明内涵的情况下做类似改进，因此本发明不受下面公开的具体实施的限制。
请参阅图1，是本实施例的架构示意图，其中一互动装置1，依次连接至少一打印机2、至少一云端服务器3。互动装置1通过电平转换器与打印机2相连接，该互动装置1可以通过WIFI(Wireless
Fidelity
)、有线、移动网络（例如，2G、3G或4G网络）与云端服务器3连接。所述云端服务器3储存大量商家活动数据，例如，商家策划活动信息，商家网页，优惠卷，广告图片或者调查表格等。所述互动装置1可置放于线下商场超市、酒店或其它任何举办活动场所。所述打印机2可以根据用户需求进行各种打印，例如普通打印或者魔漫效果的打印。所述魔漫效果打印就是将用户头像抽象成卡通头像，并通过打印机2来打印。所述打印机2的打印功能也可内置于互动装置1。
该互动装置1采集云端服务器3的商家活动数据，并将活动数据呈现在显示屏上方，用户可根据自身需要来参与活动、在线交易或参与调查等。其中，用户可以拖拽、旋转、放大和双击广告图片等。
在另一实施例中，互动装置1还可连接一小票打印机，最终用户可通过该小票打印机来打印用户参加的活动资料或参与在线交易的消费信息等。
由于本互动装置1让线下用户进行商家活动的参与，在线交易或者参与调查等活动，并将活动数据上传至云端服务器3并传送打印机2进行打印。从而改变传统的销售模式或者举办活动模式，实现用户与商家进行互动，用户通过所述互动装置1进行在线交易，参与商家活动或者参与调查活动动，节省人力物力成本等。
请参阅图2，是图1中所述互动装置1的功能单元图，其包括输入单元101、采集单元102、互动单元103、摄像头104、打印单元106、网络接收及发射单元107及显示屏108。其中，所述输入单元101用于顾客输入需要查询或者需确认的信息，例如顾客通过输入单元101可以来选择所商品数据及品种等，或者填写用户参与调查的表格等。
所述采集单元102用于采集从云端服务器3传送过来的商家活动数据，该商家活动数据包括商家每一次策划的活动数据、商家网页、优惠卷、广告图片或者调查表格、顾客消费明细、顾客基本资料、最终消费总价、支付方式、小票订单号、交易时间等消费信息。
所述互动单元103用于当用户进行在线交易或者参与商家活动时，根据用户指令实现下一步互动。例如，当用户发出登录商家网页指令时，所述互动装置1显示屏上方显示商家网页；当用户双击、放大广告图片时，将广告图片放大相应倍数在显示屏上方。
所述摄像头104可以是个CMOS或者CCD(Charge Coupled
Device)摄像头，用于对用户或者其它场景进行摄像。例如，当用户参与商家活动调查填写用户资料时，可以拍摄用户头像并上传头像资料。
同时，用户可以根据需求将用户头像设置魔漫效果。所述魔漫效果将真人拍成幽默漫画的应用。在魔漫世界里，每个人都能看到快乐、阳光的自己。打开魔漫设置，每拍一次都会拍出意想不到的惊喜：捧腹的幽默，超萌的甜美，淡淡的清新，奇幻的cosplay。魔漫作品不再是照片的翻版，而是具有创作价值的艺术精品。
打印单元106用于将根据用户需要打印用户头像。例如，可以打印普通照片也可以打印上述魔漫效果的照片。
在另一实施例中，用户参与商家调查或在线交易的资料等需打印信息将传送至小票打印机进行打印。例如，当用户通过所述互动装置1的显示屏登录商家网页进行在线交易时，所述打印单元106将用户消费信息，例如，顾客消费明细、顾客基本资料、最终消费总价、支付方式、小票订单号、交易时间等消费信息传送至该小票打印机进行打印。
所述网络接收及发射单元107用于发射或接收网络信号，以提供互动装置1网络环境。所述互动装置1可以通过网络信号与云端服务器4、顾客终端2或者外面其它硬件进行网络通讯。在本实施例中，互动装置1可以通过该网络接收及发射单元107发送最终商品明细、最终消费总价、支付方式、小票订单号、交易时间、商品二维码等收银数据发送给云端服务器4。
所述显示屏108是触屏双显示屏，例如，X86主板触屏双显示屏、ARM(Acorn RISC
Machine)触屏显示屏等，其用于确认消费交易总价、广告展示、卡券核销、微信支付、支付宝支付、展示商品二维码等功能。顾客也可以通过扫描显示屏108屏幕上方显示的商品二维码以进行微信支付或者支付宝支付。
在另一实施例中，所述互动单元103还用于根据用户之前消费记录推送相关联的产品或者相关优惠卷，以便于促进顾客进一步消费。顾客可以将该优惠卷分享给好友也可以自己使用。
在另一实施例中，所述互动单元103用于当顾客领取优惠卷，并在支付时使用相关优惠卷进行支付时减免金额并进行该使用过的优惠卷的核销。例如，用户甲在购买手机皮套时使用一张“5”元优惠卷，互动单元103会在支付时进行金额时自动减免并核销用户甲的这张“5”元优惠卷，使它处于已使用状态。
请参阅图3，是本实施例中所述互动装置1与用户间进行互动的方法的流程图。
步骤S301，将互动装置1与云端服务器3建立通讯连接，所述互动装置1通过通过WIFI、有线、2G、3G或4G网络与云端服务器3相连。
步骤S302，获取云端服务器3中商家活动数据等。该商家活动数据包括商家每一次策划的活动数据、商家网页、优惠卷、广告图片或者调查表格、顾客消费明细、顾客基本资料、最终消费总价、支付方式、小票订单号、交易时间等消费信息。
步骤S303，将商家活动信息及广告展示于互动装置显示屏上，以供用户浏览广告、参与活动或在线交易等。
步骤S304，进入商家网页浏览广告、参与活动或在线交易。用户可以双击、放大广告图片时，将广告图片放大相应倍数在显示屏上方。此外，用户还可以通过点击广告图片进入下一层的网页链接来浏览网页或参与在线活动及交易等。此外，摄像头104还可拍摄用户头像，并该将用户头像资料上传。
步骤S305，所述互动装置1将用户头像设置成普通照片或者魔漫效果照片传送至打印机2进行打印。
在另一实施例中，用户消费数据或参与的活动或调查表等信息将传送一小票打印机进行打印。例如，当用户通过所述互动装置1的显示屏登录商家网页进行在线交易时，打印单元106将用户消费信息，例如，顾客消费明细、顾客基本资料、最终消费总价、支付方式、小票订单号、交易时间等消费信息传送至小票打印机进行打印。
在另一实施例中，所述步骤S304还包括：根据人群消费属性中的顾客消费喜好及以往购物明细等资料进行个性化商品的关联推荐，同时根据上述信息进行个性化的商品优惠卷的关联推荐。例如，在顾客的以往购物明细中发现顾客购买过某品牌的智能手机一台，所述互动单元103会根据以往购物明细来给顾客关联推荐适用于这一品牌智能手机的皮套，贴膜，充电器等相关产品。同时，所述互动单元103还会推送这些产品的相关优惠卷，以便于促进顾客进一步的消费。
然后，互动单元103通过网络将关联推荐商品和对应优惠卷推送至顾客终端。顾客接收到相关关联推荐商品及对应优惠卷后，可进行优惠卷分享或者根据自身需求和喜好来购物。
其次，当顾客领取优惠卷并在购物时使用优惠卷减免金额时，进行金额的支付减免并进行该使用过的优惠卷的核销，让该使用过的优惠卷处于使用过的状态。
以上所述实施例仅表达了本发明的几种实施方式，其描述较为具体和详细，但并不能因此而理解为对本发明专利范围的限制。应当指出的是，对于本领域的普通技术人员来说，在不脱离本发明构思的前提下，还可以做出若干变形和改进，这些都属于本发明的保护范围。因此，本发明专利的保护范围应以所附权利要求为准。
Claims (10)
- 一种互动装置，其连接至少一云端服务器，其特征在于，该互动装置包括：采集单元，用于采集云端服务器中的商家活动数据；互动单元，用于将所述商家活动数据展示在所述互动装置显示屏上，用户根据实际需求浏览广告、参与活动或在线交易以实现用户与所述互动装置间的互动；摄像头，用于拍摄用户头像照片；及打印单元，用于将用户头像照片进行打印。
- 如权利要求1所述的互动装置，其特征在于，所述商家活动数据包括：商家策划活动信息，商家网页，优惠卷，广告图片或者调查表格。
- 如权利要求1所述的互动装置，其特征在于，该摄像头，是CMOS或者CCD(Charge Coupled Device)摄像头。
- 如权利要求1所述的互动装置，其特征在于，所述打印单元可以将用户头像照片设置成魔漫效果照片。
- 如权利要求1所述的互动装置，其特征在于，所述互动单元还用于根据以往购物明细信息进行个性化的商品及优惠卷的关联推荐。
- 如权利要求1所述的互动装置，其特征在于，所述互动装置还包括一网络接收及发射单元，用于发射以及接收网络信号，以提供互动装置网络环境。
- 一种如权利要求1中的互动装置与用户互动的方法，其特征在于，其包括以下步骤：将互动装置与云端服务器建立通讯连接；采集云端服务器中的商家活动数据；将所述商家活动数据展示在所述互动装置显示屏上，用户根据实际需求浏览广告、参与活动或在线交易以实现用户与所述互动装置间的互动，摄像头拍摄用户头像照片并上传；及将用户头像照片进行打印。
- 如权利要求7所述的互动装置与用户互动的方法，其特征在于，商家活动数据包括：商家策划活动信息，商家网页，优惠卷，广告图片或者调查表格。
- 如权利要求7所述的互动装置与用户互动的方法，其特征在于，还包括一步骤：根据以往购物明细资料进行商品及对应优惠卷的关联推荐。
- 如权利要求9所述的互动装置与用户互动的方法，其特征在于，还包括一步骤：当用户用优惠卷支付减免金额时进行该使用过的优惠卷的核销。
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