WO2016068351A1 - Système de gestion de la publicité au moyen d'une zone sensible - Google Patents

Système de gestion de la publicité au moyen d'une zone sensible Download PDF

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Publication number
WO2016068351A1
WO2016068351A1 PCT/KR2014/010155 KR2014010155W WO2016068351A1 WO 2016068351 A1 WO2016068351 A1 WO 2016068351A1 KR 2014010155 W KR2014010155 W KR 2014010155W WO 2016068351 A1 WO2016068351 A1 WO 2016068351A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
zone
hot zone
price
module
Prior art date
Application number
PCT/KR2014/010155
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English (en)
Korean (ko)
Inventor
김수현
Original Assignee
김수현
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 김수현 filed Critical 김수현
Priority to PCT/KR2014/010155 priority Critical patent/WO2016068351A1/fr
Publication of WO2016068351A1 publication Critical patent/WO2016068351A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to an advertising cost differential management system using a hot zone that can set the advertising price reasonably according to the advertising efficiency exposed to the client by setting the advertisement price differentiated by distance based on the hot zone zone with many terminals by region.
  • the present invention primarily sets the advertisement price differentially by distance based on hot zones with a large number of terminals in each region, and finally set the advertisement price according to the distance between the client and the advertisement position when the advertisement is exposed to the client.
  • the present invention relates to an advertisement management system using a hot zone that can set a reasonable advertisement price by resetting to secondary by subtracting the advertisement price.
  • portal sites that run ads sell keywords for advertising in order to increase advertising revenue, and if advertisers offer bidding prices for these keywords, the advertisers with the highest bidding prices are given priority.
  • the search results are listed and displayed according to the bidding price ranking of advertisers.
  • the advertisement set as the bidding price is exposed according to a specific keyword regardless of the client's location, there is a problem in that a small advertiser cannot afford the bidding price because the advertisement area is extensive.
  • An object of the present invention is to provide an advertisement cost differential management system using a hot zone that can set the advertising price reasonably according to the advertising efficiency exposed to the client by setting the advertising price differentiated by distance based on the hot zone zone with a lot of terminals by region. Is in.
  • Another object of the present invention is to set the advertising price differentially by distance based on hot zones with a large number of terminals in each region, and finally the first advertising price according to the distance between the client and the advertisement position when the advertisement is exposed to the client.
  • the present invention provides an advertisement management system using a hot zone that can set a reasonable advertisement price by resetting to secondary by subtracting the set advertisement price.
  • Advertisement management system using a hot zone includes an advertisement server that provides advertisements to connected clients, wherein the advertisement server collects and analyzes the locations of terminals for each region to determine an area in which the number of terminals is greater than or equal to the criteria.
  • a hot zone checking module 204 configured to set a neighboring area for each distance based on the hot zone;
  • An advertiser management module 206 that registers, stores, and manages information about an advertiser who wants to advertise to clients;
  • An advertisement registration module 208 for receiving and storing an advertisement registered from an advertiser together with a position where an advertisement is displayed; Based on the hot zone zone, the advertisement price of the neighboring zone is set to the differentiated advertisement price by distance, and the advertisement price of the advertiser is matched to the hot zone zone or the neighboring zone set according to the location information of the advertisement.
  • Hot zone-based advertising unit price setting module 210 to set first; A client position checking module 212 for checking position information of the wired / wireless connected client; A hot zone advertisement display module 214 for providing a client with an advertisement received from an advertiser by linking the advertisement; An advertisement price resetting module 216 for secondly resetting the advertisement price according to the distance of the advertisement displayed based on the position of the client when the advertisement is displayed on the client; An advertisement cost settlement module 218 for calculating an advertisement execution cost at the advertisement price reset through the advertisement price reset module 216 when the advertisement is exposed to the client; And a map management module 202 for managing information on a map on which advertisements provided to clients are displayed.
  • the hot zone-based advertisement price setting module 210 includes an advertisement price for each zone divided into hot zones and neighboring zones.
  • the hot zone standard advertisement price setting unit 210-1 to set, and the hot zone standard advertisement price matching unit 210-2 for matching the advertisement price provided by the advertiser with the advertisement price for each zone, and the advertisement price resetting module 216 ) Displays the information about hot zones and neighboring areas in the contour form by hot zone identification module on the map displayed to the client, and sets the area including the contour lines to be enlarged when touching or clicking the contour line on the client, and resetting the advertisement price.
  • the module 216 may be configured to reset the highest deduction rate if the client's location information is not displayed on the map where the advertisement is displayed. It shall be.
  • the advertisement management system using a hot zone includes an advertisement server for providing an advertisement to a connected client, the advertisement server collects and analyzes the location of the terminals by region to determine the area where the terminal is higher than the standard zone
  • a hot zone checking module 204 for setting a neighboring zone based on the number range of the terminal based on the hot zone
  • An advertiser management module 206 that registers, stores, and manages information about an advertiser who wants to advertise to clients
  • An advertisement registration module 208 for receiving and storing an advertisement registered from an advertiser together with a position where an advertisement is displayed; Based on the hot zone zone, the advertisement price of the neighboring zone is set to the differentiated advertisement price by distance, and the advertisement price of the advertiser is matched to the hot zone zone or the neighboring zone set according to the location information of the advertisement. It characterized in that it comprises a hot zone-based advertising unit price setting module 210 to set.
  • Advertisement management system using a hot zone has a difference in advertising efficiency based on the presence of people, so if the advertiser sets a differentiated advertising price for each street based on many hot zone zones, the advertiser can reasonably advertise according to the advertising efficiency. There is an advantage to pay the unit price.
  • the advertisement price can be reasonably adopted.
  • FIG. 1 is a schematic diagram of an advertisement management system using a hot zone according to the present invention
  • FIG. 2 is a block diagram of an ad server according to the present invention.
  • Figure 3 is an exemplary view of the hot zones and neighborhoods in accordance with the present invention.
  • FIG 4 is an exemplary view in which the hot zone zone in accordance with the present invention is displayed together in two zones on the map.
  • FIG. 5 is a flow chart of the advertising unit price selection process using a hot zone according to the present invention.
  • the basic concept of the present invention sets an advertisement price differentiated for each distance based on a hot zone in the advertisement server 200 to correspond to advertisements provided from the advertiser 300 and to the client ( If the advertisement is displayed together with the map at 100), the advertisement price is subtracted second based on the position of the client 100 so as to set a reasonable advertisement price.
  • the client here includes a PC, a smartphone, a tablet, and the like.
  • the advertisement server 200 of the present invention includes a map management module 202, a hot zone checking module 204, an advertiser management module 206, an advertisement registration module 208, and a hot zone standard advertisement price setting module. 210, a client positioning module 212, a hot zone-advertising exposure module 214, an advertisement price resetting module 216, and an advertisement cost settlement module 218.
  • the map management module 202 manages information about a map.
  • the map may be a two-dimensional and / or three-dimensional map, and also includes a map that provides traffic information, bus information, subway information, and the like.
  • the hot zone checking module 204 checks the information on the area where there are many people based on the location information of the terminal for each region.
  • the terminal includes a smart phone, a PC, a laptop and the like that can check the location information.
  • the hot zone identification module 204 may identify the area where people gather by region, and may provide information to the advertiser by matching the information on the area with a map.
  • the hot zone identification module 204 collects and analyzes the location of terminals for each region, and sets the zone in which the terminal is greater than or equal to the hot zone zone 204-1, and sets the number range of terminals based on the hot zone zone. It consists of a neighboring area setting unit (204-2) for classifying the neighboring area as a contour. For example, as shown in FIG. 3, when the terminal is set to a hot zone zone A, the terminal may be divided into a first neighboring zone B and a second neighboring zone C based on the number of terminals. have. Also, as shown in FIG. 4, two or more hot zones may be distributed together in a nearby area.
  • the advertiser management module 206 registers and manages information about an advertiser who wants to advertise to the client 100 by wire or wireless. At this time, the advertiser management module 206 receives the advertisement amount settled when the advertisement or click after the advertisement from the advertiser 300 is stored in the account balance to manage. The advertiser management module 206 may notify the advertiser from time to time about the account balance of the advertiser.
  • the advertisement registration module 208 receives and stores an advertisement registered from the advertiser 300 along with the location information where the advertisement is displayed and stores and manages the advertisement.
  • the advertisement includes a keyword advertisement, a floating advertisement, a voice advertisement, a banner, an in-app advertisement, an in-app advertisement, etc., in which an advertiser's homepage URL, simple company information or product information is exposed, and the advertisement is classified according to a keyword. .
  • the registered advertisement is matched to a map displayed on the client 100 based on the registered location information.
  • the hot zone standard advertisement price setting module 210 sets the advertisement price differentiated by distance based on the hot zone zone by the hot zone checking module 204 and sets the advertisement price of the advertiser by matching the advertisement provided from the advertiser.
  • the hot zone-based advertising unit price setting module 210 is a hot zone-based advertising unit price setting unit 210-1 for setting the advertising unit price for each zone divided into hot zones and neighboring zones, and advertisements received from the advertisers for each zone. It consists of a hot zone-based advertising unit price matching unit 210-2 to match the unit price.
  • the hot zone-based advertising unit price setting module 210 sets the differentiated advertising unit price as the distance away from the hot zone by a predetermined distance (11m to 100m) based on the hot zone area, and over a certain distance (100m to The above) can be set at the same lowest unit price.
  • the advertising unit price can be set in combination or set by keyword.
  • the client positioning module 212 checks location information of the wired / wireless client 100.
  • the client location module 212 may be provided with location information from a connected client or location information of the client from a communication company.
  • the hot zone-ad exposure module 214 links and provides the advertisement received from the advertiser to the client 100.
  • the hot zone-ad exposure module 214 is the size of the advertisement changes as the scale of the map increases as the advertisement is displayed with the map to the client, the content of the advertisement is preferably increased from simple to specific.
  • the hot zone-advertisement exposure module 214 may display the information on the hot zone area and the neighboring area in a contour by the hot zone identification module 204 on the map displayed to the client 100.
  • the hot zone-ad exposure module 214 preferably sets the area including the contour line to be enlarged when the client 100 touches or clicks the contour line.
  • the contour shape displayed on the map is preferably differentiated from the color, size, etc. based on the hot zone so that the user can easily identify the hot zone.
  • the advertisement price reset module 216 calculates the distance of the advertisement position based on the position of the client 100, and applies the differential reset rate for each distance to subtract the advertisement price. Reset to secondary. For example, as shown in Table 2, when the client checks the advertisement displayed in the hot zone in the hot zone, the final unit price of the advertisement is the same as 1000 won, but when the client checks the advertisement in the hot zone in the zone outside the hot zone, 95% If the client checks the advertisement of the hot zone in an area more than 300m away from the hot zone, the advertisement price is reset to 700 won, which is 70% deducted. As shown in Table 3, the final unit price of the advertisement displayed in Zone 2 may be reset to differential according to the distance of the client.
  • the advertisement price resetting module 216 may have the highest deduction rate when the location information of the client 100 on which the advertisement is displayed is greater than the reference distance or when the location information of the client is not displayed on the map on which the advertisement is displayed. Will apply. For example, when searching for tourist attractions on Jeju Island in Seoul, the reset rate is applied when the distance is 300m or more because the location of the client is not displayed on the map.
  • the advertisement cost settlement module 218 notifies the advertiser 300 of the reset advertisement price through the advertisement price reset module 216 when the advertisement is exposed to the client 100 and calculates the advertisement execution cost from the account balance of the advertiser.
  • the hot zone checking module 204 of the ad server 200 collects and analyzes the location of the terminals for each region to set the zone in which the terminal is higher than the standard as the hot zone zone (step S101), and the number range of the terminals based on the hot zone zone. Neighboring areas are sequentially classified into contours based on the step S102.
  • the hot zone identification module 204 may identify the area where people gather by region, and may provide information to the advertiser by matching the information about the hot zone area to a map.
  • the hot zone-based advertising unit price setting module 210 of the ad server 200 sets the advertising unit price for each zone for the hot zone area and the neighboring area (step S103), and the information about the display area of the advertisement provided from the advertiser. To match the map to determine the advertising unit price of the advertisement requested by the advertiser (step S104).
  • the advertisement price may be differentially set based on the zone regardless of the keyword or may be differentially set for each keyword together with the zone.
  • the advertisement price of the advertiser added according to the advertisement position by the hot zone-based advertisement price setting module 210 of the advertisement server 200 is provided to the advertiser (step S105).
  • the advertiser can pay the appropriate advertising fee according to the advertising efficiency because there is a difference in advertising efficiency based on the existence of people, based on the hot zone area where many people are crowded.
  • the ad server 200 confirms the location information of the client 100 connected through the client location checking module 212 (step S106), and the hot zone-ad exposure module 214
  • the advertisement received from the advertiser is provided to the client 100 through a link (S107).
  • the hot zone-ad exposure module 214 is the size of the advertisement changes as the scale of the map increases as the advertisement is displayed with the map to the client, the content of the advertisement is preferably increased from simple to specific.
  • the advertisement price resetting module 216 calculates the distance of the advertisement position displayed based on the position of the client 100 so that the advertisement price is deducted as the advertisement price is farther from the client. Reset to car (step S108). For example, when the area where the same advertisement is displayed based on the location of the client 100 is within 50m, the initial advertisement price may be applied 100%, and the discount may be applied by 5% in the 50m to 300m section.
  • the advertising cost settlement module 218 calculates the advertising execution cost from the account balance of the advertiser (step S109).
  • the advertisement price is reset to be suitable for the advertisement efficiency that is changed based on the position of the client 100, the advertisement price can be presented to the advertiser.

Abstract

La présente invention concerne un système de gestion par différenciation des coûts de la publicité au moyen d'une zone sensible, qui peut régler de façon raisonnable un prix unitaire de la publicité en fonction de l'efficacité d'une publicité exposée à un client en établissant un prix unitaire de la publicité à des fins de différenciation par distance en fonction d'une section à zone sensible ayant un grand nombre de terminaux par région. La présente invention concerne un serveur de publicité servant à procurer, à un client connecté, une publicité, dans lequel le serveur de publicité comporte un module de vérification de zone sensible (204) servant à vérifier des informations sur la région ayant un grand nombre de personnes en fonction des informations de position de terminaux par région ; un module de gestion de publicité (206) au niveau duquel sont enregistrées des informations se rapportant à l'annonceur qui veut faire de la publicité auprès d'un client, et qui stocke et gère les informations ; un module d'enregistrement de publicité (208) qui a reçu la publicité enregistrée par l'annonceur, conjointement avec la position dans laquelle la publicité doit être affichée, et qui stocke et gère la publicité conjointement avec la position ; et un module d'établissement de prix unitaire de la publicité en fonction de la zone sensible (210) qui établit un prix unitaire de publicité, différencié par distance en fonction de la section à zone sensible ayant un grand nombre de personnes vérifiées par le module de vérification de zone sensible (204), permet à la publicité fournie par l'annonceur de correspondre à celui-ci, et établit le prix unitaire de publicité de l'annonceur.
PCT/KR2014/010155 2014-10-28 2014-10-28 Système de gestion de la publicité au moyen d'une zone sensible WO2016068351A1 (fr)

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Application Number Priority Date Filing Date Title
PCT/KR2014/010155 WO2016068351A1 (fr) 2014-10-28 2014-10-28 Système de gestion de la publicité au moyen d'une zone sensible

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PCT/KR2014/010155 WO2016068351A1 (fr) 2014-10-28 2014-10-28 Système de gestion de la publicité au moyen d'une zone sensible

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107071719A (zh) * 2016-12-12 2017-08-18 浙江大学 一种基于室内移动对象轨迹分析的热点区域热度分析方法

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003281348A (ja) * 2002-03-25 2003-10-03 Yunitekku:Kk 商圏分析システム、方法、プログラム、及び記録媒体
KR100728531B1 (ko) * 2006-01-26 2007-06-15 엔에이치엔(주) 지역광고정보의 광고비용 산정 방법 및 광고비용 산정시스템
KR20110038740A (ko) * 2005-12-09 2011-04-14 구글 잉크. 사용자 관심 정보 및 지도-기반 위치 정보를 사용한 광고 결정
KR20120087787A (ko) * 2010-12-15 2012-08-07 포인트 코포레이션 위치-기반 광고 네트워크에서의 가격 형성 시스템 및 그 방법
KR20130085010A (ko) * 2012-01-18 2013-07-26 현대자동차주식회사 위치기반 광고 제공 방법 및 광고 제공 시스템
KR101457964B1 (ko) * 2013-10-07 2014-11-06 김수현 핫존을 이용한 광고 관리 시스템

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003281348A (ja) * 2002-03-25 2003-10-03 Yunitekku:Kk 商圏分析システム、方法、プログラム、及び記録媒体
KR20110038740A (ko) * 2005-12-09 2011-04-14 구글 잉크. 사용자 관심 정보 및 지도-기반 위치 정보를 사용한 광고 결정
KR100728531B1 (ko) * 2006-01-26 2007-06-15 엔에이치엔(주) 지역광고정보의 광고비용 산정 방법 및 광고비용 산정시스템
KR20120087787A (ko) * 2010-12-15 2012-08-07 포인트 코포레이션 위치-기반 광고 네트워크에서의 가격 형성 시스템 및 그 방법
KR20130085010A (ko) * 2012-01-18 2013-07-26 현대자동차주식회사 위치기반 광고 제공 방법 및 광고 제공 시스템
KR101457964B1 (ko) * 2013-10-07 2014-11-06 김수현 핫존을 이용한 광고 관리 시스템

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107071719A (zh) * 2016-12-12 2017-08-18 浙江大学 一种基于室内移动对象轨迹分析的热点区域热度分析方法

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