WO2014061845A1 - Dispositif publicitaire de reciblage fondé sur une position - Google Patents

Dispositif publicitaire de reciblage fondé sur une position Download PDF

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Publication number
WO2014061845A1
WO2014061845A1 PCT/KR2012/008699 KR2012008699W WO2014061845A1 WO 2014061845 A1 WO2014061845 A1 WO 2014061845A1 KR 2012008699 W KR2012008699 W KR 2012008699W WO 2014061845 A1 WO2014061845 A1 WO 2014061845A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
region
unit
information
wireless terminal
Prior art date
Application number
PCT/KR2012/008699
Other languages
English (en)
Korean (ko)
Inventor
김수현
Original Assignee
Kim Soo-Hyun
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kim Soo-Hyun filed Critical Kim Soo-Hyun
Publication of WO2014061845A1 publication Critical patent/WO2014061845A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Definitions

  • a user checks a living pattern on a daily basis, a weekly basis or a monthly basis based on the location of the wireless terminal, and provides an advertisement content corresponding to the living pattern in advance so that the user of the wireless terminal is useful even if the user is not located in the region. It relates to a location-based retargeting advertising device that can be provided.
  • the user can freely use the Internet unlike a conventional mobile communication terminal through a wireless terminal.
  • a variety of advertisements and giveaway events are carried out periodically to transmit a message.
  • One of such advertisements is a method of identifying a location of a wireless terminal and displaying a registered advertisement centered on the wireless terminal.
  • the advertisement based on the current location of the wireless terminal has a new problem, such as the user does not know in advance the necessary content or consent to personal information.
  • the problem to be solved by the present invention is that the user checks the life pattern on a daily, weekly or monthly basis based on the location of the wireless terminal and provides the advertisement contents corresponding to the living pattern in advance so that the user of the wireless terminal is located in the region. If not, to provide a location-based retargeting advertising device that can be provided in advance useful information.
  • the advertiser management unit 201 to register and manage the information about the advertiser to advertise on the wireless terminal, and provides information about the region, advertising content to be advertised from the advertiser Receiving and managing the advertisement registration unit 202;
  • a location information checking unit 205 for receiving the location information of the wireless terminal 100 in real time;
  • An area of interest confirmation unit 206 for storing the location information of the wireless terminal provided by the location information confirmation unit 205 as the area of interest;
  • a map mapping unit 207 for identifying a location or a shop of the ROI by comparing information about the ROI identified through the ROI confirming unit 206;
  • a life pattern checking unit 208 for checking whether the information on the region of interest is confirmed through the map mapping unit 207 and checking whether the map is overlapped on a daily, weekly or monthly basis;
  • An advertisement selecting unit 209 for selecting an advertisement having a theme corresponding to a region or a store by a daily unit, a weekly unit or a monthly unit through the life pattern checking unit 208;
  • the advertisement selection unit 209 may
  • the location information of the wireless terminal is characterized in that it is provided from the wireless terminal, or from a communication base station.
  • the mobile terminal management unit 204 receives and stores information and stores information about the wireless terminal on which the application service for providing location information is installed.
  • the exposure level of the advertisement is assigned according to the ranking of the advertiser bidding the high advertising price up to the maximum amount, and the same amount or the maximum amount.
  • the number of advertisers bidding the unit price is characterized in that it further comprises an advertisement ranking management unit 203 for comparing the account balance of the advertiser to determine the priority in order of account balance.
  • the advertiser management unit 201 receives an advertisement amount from the advertiser or an advertisement amount settled after the advertisement is stored in the account balance of the advertiser, and when the advertisement is exposed or the exposed advertisement is clicked on the wireless terminal 100, the advertiser is clicked. It characterized in that it further comprises an advertising cost settlement unit 211 for calculating the advertising execution costs in the account balance of the.
  • the advertisement contents include all of the keyword advertisement, floating advertisement, voice advertisement, banner, etc., to which product information is exposed, and are classified by keyword or region.
  • the location information for the wireless terminal is characterized in that it is provided from an application service installed in the wireless terminal.
  • the region with a high degree of overlap is selected as the priority region.
  • the wireless terminal user may be provided with useful information in advance.
  • the life pattern of the wireless terminal user can be checked on a daily, weekly or monthly basis, and the advertisement contents corresponding to the next day's life pattern are delivered one day before to improve the click-through rate of the wireless terminal user and the advertisement effect of the advertiser can be high. It has an effect.
  • FIG. 1 is a schematic diagram of a location-based retargeting advertising apparatus according to the present invention.
  • Figure 2 is a block diagram of a retargeting advertising device according to the present invention.
  • Figure 3 and Figure 4 is an illustration of a map displaying the daily life pattern of the customer in accordance with the present invention.
  • FIG. 5 is a flowchart of a location-based retargeting advertising method according to the present invention.
  • the basic concept of the present invention is the retargeting device 200 is provided with the location of the wireless terminal 100, the daily life pattern for the area and stores mainly used by the user of the wireless terminal unit, weekly unit And it is confirmed on a monthly basis, by providing the advertisement provided from the advertiser 300 to the wireless terminal 100 in advance so that the user of the wireless terminal can be provided in advance useful information even if it is not located in the area.
  • the wireless terminal 100 refers to a terminal capable of wired or wireless communication such as a smart phone, a tablet PC, and the like.
  • the location-based retargeting advertisement apparatus 200 includes an advertiser manager 201, an advertisement registerer 202, an advertisement rank manager 203, a wireless terminal manager 204, and location information confirmation.
  • the advertiser manager 201 registers information about an advertiser who wants to advertise on the wireless terminal of the customer, and stores and manages the information in the advertiser DB 221.
  • the advertiser DB 221 stores information about the advertiser in order to provide various information to the advertiser.
  • the advertiser manager 201 receives an advertisement amount from the advertiser or an advertisement amount settled after the advertisement is stored in the advertiser DB 221.
  • the advertiser manager 201 may notify the advertiser from time to time about the account balance of the advertiser.
  • the advertisement registration unit 202 receives information about an area and advertisement contents of the advertiser from the advertiser and stores and manages the information in the advertisement DB 222.
  • the advertisement content includes all of the keyword advertisement, floating advertisement, voice advertisement, banner, etc., which are exposed as text, and the advertisement contents are classified according to keywords.
  • the Ad Rank Manager 203 allocates the exposure level of the advertisement according to the advertiser's ranking that bids the highest unit price up to the maximum amount, and sets the same amount or the maximum unit price. If there are a lot of advertisers bidding, the account balance of the advertiser is compared to determine the order of priority.
  • the wireless terminal manager 204 receives information about the wireless terminal 100 where the application service for providing location information is installed and stores and manages the information in the wireless terminal DB 223. In this case, the information about the wireless terminal can be confirmed by receiving a unique ID from the wireless terminal basically when the associated application service is installed.
  • the location information checking unit 205 receives the location information of the wireless terminal in real time and stores and manages it in the location DB 224.
  • the location information of the wireless terminal may be provided from an application installed in the wireless terminal, or may be provided from a communication base station.
  • the location information of the wireless terminal provided by the location information checking unit 205 is stored together with the real time time information.
  • the region of interest confirmation unit 206 sequentially compares real-time position information of the wireless terminal provided by the position information confirmation unit 205 and converts the corresponding position information into the region of interest when the moving position of the wireless terminal is less than or equal to the reference radius for the reference time.
  • the map mapping unit 207 compares the information on the region of interest identified through the region of interest confirmation unit 206 with the map information and checks information on the location of the comprehensive region of interest or stores corresponding to the detailed region of interest. . At this time, when the information on the location or shop of the region of interest is confirmed through the map mapping unit 207, it is stored together with the region of interest DB 225. For example, if there are stores in the client's region of interest, the store's name and type are identified and stored. In addition, when a plurality of stores exist in the region of interest, only one store representing the region of interest may be selected or a singer dog may be selected by a certain number.
  • the life pattern checker 208 checks whether the region of interest overlaps by a reference day such as daily unit, weekly unit, or monthly unit, and the information about the overlapped region of interest and the store. Information about the life pattern is stored in the DB (226). In this case, one or more regions of interest with high redundancy may be selected for each reference day. In addition, when a plurality of regions of interest are selected, the life pattern checking unit 208 may set a priority region for each time by comparing the time of stay. For example, as shown in Table 1, the life pattern checker may check and store information about a region of interest and a store of each customer by day. In addition, as shown in FIGS. 3 and 4, in the case of Monday and Sunday, information about the region of interest and the shop of the customer confirmed by the life pattern checker may be displayed on a map.
  • a reference day such as daily unit, weekly unit, or monthly unit
  • the advertisement selecting unit 209 selects an advertisement having a keyword corresponding to a region of interest or a store by daily unit, weekly unit or monthly unit through the life pattern checking unit 208 and stores the advertisement in the advertisement ranking DB 227. In this case, when there are a plurality of advertisements on the same theme, the advertisement selecting unit 209 selects the advertisement rankings classified by the bidding ranking for each keyword in the advertisement ranking manager 203.
  • the advertisement exposure unit 210 exposes the advertisement contents determined in the advertisement selection unit 209 to the advertisement contents determined before the time of the lifestyle pattern confirmed by the lifestyle pattern confirmation unit 208. For example, as shown in Table 2 below, advertising information related to Sinchon and Gangnam on Sunday is exposed to an application or web browser displayed on a wireless terminal. In addition, when a plurality of advertisements are displayed together, they are displayed in high order.
  • the advertisement cost calculator 211 calculates an advertisement execution cost from the account balance of the advertiser when the advertisement is exposed to the wireless terminal or the exposed advertisement is clicked.
  • the advertiser management unit 201 of the retargeting server 200 receives the information on the advertisement and the state from the advertiser 300 and stores in the advertiser DB 221 (step S31), the advertisement register unit 202 is a wireless terminal The advertisement information displayed on the display 100 and the area information to be advertised are received and stored in the advertisement DB 222 (step S32).
  • the advertisement content registered from the advertiser includes all of the keyword advertisement, floating advertisement, voice advertisement, banner, etc., to which the product information is exposed, and the advertisement contents are preferably classified by keyword or region.
  • the location information checking unit 205 of the retargeting server 200 receives the location information of the wireless terminal from the wireless terminal in real time and stores the location information in the location DB 224 (step S33).
  • the location information of the wireless terminal may be provided when an application service for providing location information is installed in the wireless terminal.
  • the location information of the wireless terminal may be provided after receiving the user's consent at the time of installation of the application, or may be provided through a mobile communication company or an IP service with the user's consent.
  • the region of interest confirmation unit 206 sequentially compares real-time position information of the wireless terminal provided by the position information confirmation unit 205 and searches the corresponding region information when the position of the wireless terminal is less than or equal to the reference radius for the reference time.
  • the data is stored in the DB 225 (step S34). Accordingly, when the user of the wireless terminal moves to a vehicle, it is possible to identify only the region of stay for a predetermined time as the region of interest, rather than the region of interest.
  • the map mapping unit 207 compares the map information on which various stores are displayed to determine the location of the comprehensive information of interest or stores corresponding to the detailed region of interest. Check the information (step S35). In this case, when there are a plurality of shops in the region of interest, only one store representing the region of interest may be selected or a plurality of stores may be selected.
  • the life pattern checking unit 208 checks whether the information is duplicated by a reference day such as daily unit, weekly unit or monthly unit, and provides information on location information about the region of interest and store information. Classified by region and store (step S36).
  • the advertisement selecting unit 209 selects advertisements classified by region by day, week, or month, or advertisements having a theme corresponding to a store of a corresponding region, and stores them in the advertisement ranking DB 227 (step S37). ).
  • the advertisement exposure unit 210 exposes the advertisement contents determined before the time classified by the life pattern checking unit 208 (step S38). For example, an advertisement corresponding to a lifestyle of Monday may be exposed on Sunday and an advertisement corresponding to a lifestyle of Tuesday may be exposed on Monday.
  • the exposed advertisement is selected according to the advertisement ranking classified by the bidding ranking for each keyword when there are a plurality of advertisements on the same theme.
  • the advertisement execution cost is calculated from the account balance of the advertiser (step S39).
  • the wireless terminal user can receive the information on the interest and the preceding discounts on the interest on a daily and weekly basis, and can use the information.
  • the advertiser can use the terminal in advance even if the user is not in the area. You can advertise your interests and increase your advertising efficiency.

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  • Engineering & Computer Science (AREA)
  • Finance (AREA)
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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)
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Abstract

L'invention concerne un dispositif publicitaire de reciblage fondé sur une position qui vérifie le mode de vie d'un utilisateur de manière quotidienne, hebdomadaire ou mensuelle en fonction de la position d'un terminal sans fil et propose arbitrairement une annonce correspondant au mode de vie afin qu'un utilisateur puisse recevoir des informations utiles même si l'utilisateur du terminal sans fil ne se trouve pas dans une région correspondante. Les principaux éléments de la présente invention consistent en : une unité de gestion d'annonceur (201) obtenant et gérant des informations sur un annonceur qui veut faire de la publicité ; une unité d'enregistrement d'annonce (202) recevant d'un annonceur et gérant des informations sur une région où une annonce est fournie et des informations sur des détails d'annonce ; une unité de vérification d'informations de position (205) recevant des informations de position sur un terminal sans fil (100) en temps réel ; une unité de vérification de région d'intérêt (206) stockant des informations de position sur un terminal sans fil provenant de l'unité de vérification d'informations de position (205) comme une région d'intérêt ; une unité de cartographie de carte (207) comparant des informations sur la région d'intérêt vérifiées par le biais de l'unité de vérification de région d'intérêt (206) et vérifiant la position de la région d'intérêt ou d'un magasin ; une unité de vérification de mode de vie (208) vérifiant de manière quotidienne, hebdomadaire ou mensuelle si la région d'intérêt est répétée, si des informations sur la région d'intérêt sont vérifiées par le biais de l'unité de cartographie de carte (207) ; une unité de sélection d'annonce (209) sélectionnant une annonce ayant un thème correspondant à une région ou un magasin de manière quotidienne, hebdomadaire ou mensuelle au moyen de l'unité de vérification de mode de vie (208) ; et une unité de fourniture d'annonce (210) fournissant une annonce sélectionnée par l'unité de sélection d'annonce (209) avant une heure vérifiée par l'unité de vérification de mode de vie (208) selon des détails d'annonce déterminés.
PCT/KR2012/008699 2012-10-16 2012-10-23 Dispositif publicitaire de reciblage fondé sur une position WO2014061845A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2012-0114820 2012-10-16
KR1020120114820A KR20140046963A (ko) 2012-10-16 2012-10-16 위치기반 리타게팅 광고장치

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WO2014061845A1 true WO2014061845A1 (fr) 2014-04-24

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WO (1) WO2014061845A1 (fr)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101539932B1 (ko) * 2014-05-19 2015-07-29 (주)그린비 테크놀로지 교통 광고를 위한 스마트 터치스크린 패드 및 이에 의한 광고 방법
WO2017026684A1 (fr) * 2015-08-10 2017-02-16 에스케이플래닛 주식회사 Dispositif de plateforme de publicité et son procédé de fonctionnement, et dispositif de service
CN112184311A (zh) * 2020-09-28 2021-01-05 苏州远迪网络科技有限公司 一种避免网络竞价广告位重复广告的方法和系统

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KR20090014684A (ko) * 2007-08-06 2009-02-11 엔에이치엔(주) 순위지수를 이용하여 광고 노출 및 과금을 수행하는 방법및 시스템
KR20100062073A (ko) * 2008-12-01 2010-06-10 주식회사 케이티 위치기반 서비스에서 관심지점 정보 제공 방법 및 장치
KR20120005642A (ko) * 2010-07-09 2012-01-17 에스케이 텔레콤주식회사 오차 범위를 이용한 위치 정보 제공 방법 및 장치
KR20120023294A (ko) * 2010-09-01 2012-03-13 박재환 모바일 단말기를 이용한 맞춤 광고 방법
KR20120102256A (ko) * 2011-03-08 2012-09-18 주식회사 쓰리에스플래너 단말 위치 패턴 데이터에 기초한 컨텐츠 제공 시스템

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090014684A (ko) * 2007-08-06 2009-02-11 엔에이치엔(주) 순위지수를 이용하여 광고 노출 및 과금을 수행하는 방법및 시스템
KR20100062073A (ko) * 2008-12-01 2010-06-10 주식회사 케이티 위치기반 서비스에서 관심지점 정보 제공 방법 및 장치
KR20120005642A (ko) * 2010-07-09 2012-01-17 에스케이 텔레콤주식회사 오차 범위를 이용한 위치 정보 제공 방법 및 장치
KR20120023294A (ko) * 2010-09-01 2012-03-13 박재환 모바일 단말기를 이용한 맞춤 광고 방법
KR20120102256A (ko) * 2011-03-08 2012-09-18 주식회사 쓰리에스플래너 단말 위치 패턴 데이터에 기초한 컨텐츠 제공 시스템

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