WO2017026684A1 - Dispositif de plateforme de publicité et son procédé de fonctionnement, et dispositif de service - Google Patents

Dispositif de plateforme de publicité et son procédé de fonctionnement, et dispositif de service Download PDF

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Publication number
WO2017026684A1
WO2017026684A1 PCT/KR2016/007823 KR2016007823W WO2017026684A1 WO 2017026684 A1 WO2017026684 A1 WO 2017026684A1 KR 2016007823 W KR2016007823 W KR 2016007823W WO 2017026684 A1 WO2017026684 A1 WO 2017026684A1
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WO
WIPO (PCT)
Prior art keywords
terminal device
advertisement
map data
designation
place
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Application number
PCT/KR2016/007823
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English (en)
Korean (ko)
Inventor
나승원
손상목
Original Assignee
에스케이플래닛 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Priority claimed from KR1020150112269A external-priority patent/KR102582874B1/ko
Priority claimed from KR1020150117265A external-priority patent/KR20170022379A/ko
Application filed by 에스케이플래닛 주식회사 filed Critical 에스케이플래닛 주식회사
Publication of WO2017026684A1 publication Critical patent/WO2017026684A1/fr

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    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
    • G01C21/34—Route searching; Route guidance
    • G01C21/36—Input/output arrangements for on-board computers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor

Definitions

  • the present invention relates to a method for flexibly providing map data optimized for a terminal device using pre-built large-capacity map data without separately constructing map data for a small terminal (terminal device).
  • a mobile device receives and displays an advertisement provided from an advertisement platform device when executing an application as an advertisement medium or accessing an online service page (for example, an advertiser page).
  • the terminal device user's interests eg, goods and contents
  • the online usage information of the terminal device on the online online service page eg, advertiser page
  • the terminal device is related to the interests identified.
  • advertisements related to the interests may be provided, thereby improving the advertising effect.
  • the existing advertisement platform device aims to increase the effect of advertisement through online connection using the online use information
  • the online use information may be directly related to the offline place.
  • an advertisement for a specific place in the offline can be provided by using the online usage information, it can be expected to have an advertisement effect as compared to the conventional method of providing an advertisement through linkage on the online.
  • a navigation-only device mainly used in a vehicle has superior performance compared to a small terminal (hereinafter referred to as a "terminal device") such as a smartphone or a tablet PC. Free from capacity limitations.
  • a server providing a navigation service for a navigation-only device is a navigation service by providing (downloading) all the map data of a large capacity (for example, 32 GB) to the navigation-only device based on a large amount of map data. Can be provided.
  • map data for a small terminal that is, a terminal device
  • map data for a navigation-only device has been constructed and used separately from map data for a navigation-only device.
  • the present invention has been made in view of the above circumstances, and an object of the present invention is to select an effective advertisement designation place based on online usage information of the terminal device among a plurality of advertisement designation places related to the movement path of the terminal device. By providing the terminal to the advertisement specified in the selected effective advertisement designation place.
  • the effective advertisement designation place is an advertisement designation place having an interest degree of a user of the terminal device, which is determined using the online usage information, among the plurality of advertisement designation places.
  • control unit when there are two or more effective advertisement designation places in a specific position associated with the movement path, based on the magnitude of the interest degree to the terminal device for each of the two or more effective advertisement designation places; And at least one of an advertisement display time for providing an advertisement and an advertisement display holding time for maintaining the state in which the advertisement provided to the terminal device is displayed on the terminal device.
  • the control unit at the advertisement providing time of the specific effective advertisement designation site having the greatest interest among the two or more effective advertisement designation sites, the terminal apparatus is located in the specific position than the advertisement provision time of the remaining effective advertisement designation sites. Determining to be close to the arrival time, or to determine that the advertisement display holding time of the specific effective advertising place of the highest interest among the two or more effective advertising designation place is longer than the advertisement display holding time of the remaining effective advertising place. It is characterized by.
  • the online usage information includes log information of at least one of access information, search information, reading information, and purchase information on an online online service page associated with each of the plurality of advertisement designation sites, and the log information.
  • the higher the degree of interest discrimination score the more information related to the purchase intention of the user of the terminal device is assigned.
  • Method of operation of the advertising platform device for achieving the above object, Confirming step of identifying a plurality of advertising designation place associated with the movement path of the terminal device; A selection step of selecting an effective advertisement designation place related to the terminal device among the plurality of advertisement designation places based on the online usage information related to the place of the terminal device; And a control step of allowing the terminal device to provide an advertisement designated at the effective advertisement designation place to the terminal apparatus when the terminal device arrives at the valid advertisement designation place along the movement path.
  • the effective advertisement designation place is an advertisement designation place having an interest degree of a user of the terminal device, which is determined using the online usage information, among the plurality of advertisement designation places.
  • the time point when the terminal device arrives at the effective advertisement designation place is based on a distance between the starting point of the terminal device and the effective advertisement designation place on the movement route and the starting point from the starting point of the terminal device. It is characterized in that it is confirmed from the real-time location of the terminal device expected or moving along the movement path.
  • the terminal performance confirmation unit for checking the performance of the terminal device with respect to the terminal device input the destination search word;
  • a data selection unit that selects some map data from the 3D map data generated for the navigation service based on the destination search word and the performance of the terminal device;
  • a map data providing unit which provides the selected partial map data to the terminal device so that the terminal device can output a navigation screen related to the destination search word based on the partial map data.
  • the data selection unit identifies a capacity that can be accommodated in the terminal device based on the performance of the terminal device, and selects some map data according to the checked capacity in relation to the destination search word from the 3D map data. Characterized in that.
  • the data selection unit generates a recommended destination search word based on the destination search word or object data of the destination building based on at least one of a destination search history and a user type mapped with the terminal device, and the partial building. Is, characterized in that the building searched by the recommended search term.
  • the effective advertisement designation place is selected based on the online usage information of the terminal device among a plurality of advertisement designation places related to the movement path of the terminal device.
  • the map data optimized for the terminal device is flexibly used by using the built-in large-capacity map data without separately constructing the map data for the small terminal (terminal device). By providing the same, it is possible to derive the effect of providing a high-quality navigation service richly represented in the terminal device.
  • FIG. 1 is a schematic configuration diagram of an advertisement providing system according to a first embodiment of the present invention.
  • FIG. 2 is a schematic structural diagram of a terminal device according to a first embodiment of the present invention.
  • FIG. 3 is a schematic structural diagram of a hardware system for implementing a terminal apparatus according to a first embodiment of the present invention
  • FIG. 4 is a schematic configuration diagram of an advertisement platform device according to a first embodiment of the present invention.
  • FIG. 5 is a schematic structural diagram of a hardware system for implementing an advertisement platform device according to a first embodiment of the present invention.
  • FIG. 6 is a view for explaining the operation flow in the advertising platform device according to a first embodiment of the present invention.
  • FIG. 8 is a schematic structural diagram of a terminal device according to a second embodiment of the present invention.
  • FIG. 10 is a schematic structural diagram of a service apparatus according to a second embodiment of the present invention.
  • FIG. 1 is a diagram showing an advertisement providing system according to a first embodiment of the present invention.
  • the terminal device 100 refers to a mobile device that receives an advertisement through an advertisement medium and performs a series of operations such as accessing an online service page related to the advertisement.
  • an advertisement medium enabling advertisement reception in the terminal device 100 for example, an application running on the terminal device 100 or an online service page that can be accessed by calling a browser in the terminal device 100 is applicable.
  • the advertisement medium enabling the advertisement reception in the terminal device 100 is an application.
  • a route guidance service is provided to the terminal device 100, and the advertisement media device 300 is provided while providing a route guidance service to the terminal device 100. Advertisement received from the) to be displayed on the terminal device (100).
  • the route guidance service may include, for example, a navigation service, a navigation (walking) service, a geographic information guidance service, and the like, but is not limited thereto, and a user intention (eg, setting a destination or a departure point) for a place. ) Can include all services that can be identified.
  • the above route guidance service is a navigation service for guiding a route to a departure destination set by a user.
  • the terminal device 100 checks the current location in relation to the above navigation service.
  • the current location confirmation may be performed using, for example, a global positioning system (GPS).
  • GPS global positioning system
  • the service device 200 refers to a server for providing an online service page (eg, an advertiser page) to the terminal device 100.
  • an online service page eg, an advertiser page
  • Such a service apparatus 200 may collect online usage information of the terminal apparatus 100 connected to the online service page and provide the same to the advertisement platform apparatus 300.
  • the advertisement platform device 300 checks the movement path of the terminal device 100 in relation to the navigation service being used in the terminal device 100, and displays advertisements assigned to each of the plurality of advertisement designation sites existing on the movement path. Refers to a server for providing to (100).
  • the advertisement platform device 300 to provide the terminal device 100 with the advertisement specified in the advertisement designation place.
  • the advertisement designation place for example, through the online service page provided by the service device 200, they may promote their products (contents) or sell them in the same manner as offline.
  • the online use information collected by the service device 200 is closely related to the advertisement designated place on the offline. It can be said that it can be established.
  • the first embodiment of the present invention proposes a method of using online usage information to provide the terminal apparatus 100 with an advertisement designated at an advertisement designation place.
  • the terminal apparatus 100 and the advertisement for implementing the same are described below.
  • the configuration of the platform device 300 will be described in detail.
  • FIG. 2 is a diagram illustrating a schematic configuration of a terminal device 100 according to a first embodiment of the present invention.
  • the terminal device 100 includes a connection processing unit 110 and a navigation service for processing access to an online service page provided by the service device 200.
  • a navigation service for processing access to an online service page provided by the service device 200.
  • it has a configuration that includes an advertisement processing unit 120 for processing an advertisement.
  • the advertisement processing unit 120 corresponds to an application which is an advertisement medium capable of providing a navigation service for the terminal device 100 and processing an advertisement received from the advertisement platform device 300.
  • connection processor 110 and the advertisement processor 220 may be implemented in the form of a software module or a hardware module executed by a processor, or a combination of a software module and a hardware module. It may be implemented in the form.
  • the terminal device 100 receives the advertisement specified in the advertisement designation place from the advertisement platform device 300 while using the navigation service through the above configurations.
  • Each component in the terminal device 100 will be described in detail.
  • connection processing unit 110 accesses an online service page provided by the service device 200 according to address information (for example, a url) input on the terminal device 100, thereby making online on the terminal device 100. Search, view, and purchase (eg, add to cart) the products (contents) existing on the service page.
  • address information for example, a url
  • the service apparatus 200 when an operation such as searching, viewing, or purchasing a product (content) is performed from the terminal apparatus 100 connected to an online service page, log information related to each activity is displayed. As a collection is provided to the advertising platform device 300.
  • the advertisement processing unit 120 performs a function of processing a navigation service.
  • the advertisement processing unit 120 extracts a movement route using the current location as a starting point, and guides the extracted movement route. To the user.
  • the advertisement processing unit 120 provides only the starting point information and the destination information to the advertisement platform device 300 by using only the starting point information and the destination information in the advertising platform device 300.
  • the advertisement processing unit 120 By checking the movement path of the terminal device 100 by itself, or by providing the movement path itself extracted for the terminal device 100 to the advertising platform device 300, it can be confirmed by the advertising platform device 300. Make sure
  • the subject providing information related to the movement path to the advertisement platform device 300 may be a navigation server (not shown) linked with the terminal device 100, not the terminal device 100 itself.
  • the advertisement processor 120 performs a function of receiving an advertisement.
  • the advertisement processor 120 displays the received advertisement in the advertisement display area of the navigation service screen.
  • the advertisement received from the advertisement platform device 300 is placed in the effective advertisement designated place selected using the online usage information of the terminal apparatus 100 among the plurality of advertisement designated places existing on the movement path of the terminal apparatus 100.
  • the designated advertisement, and a detailed description thereof will be described in the detailed description of the advertisement platform device 300.
  • Each component in the terminal device 100 described above has been mentioned that it may be implemented in the form of a software module or a hardware module executed by a processor, or may be implemented in a combination of a software module and a hardware module.
  • a software module executed by a processor, a hardware module, or a combination of software modules and hardware modules may be implemented as a hardware system (eg, a computer system).
  • FIG 3 is a diagram illustrating a structure of a hardware system 1000 for implementing the terminal device 100 according to the first embodiment of the present invention.
  • the hardware system 1000 may have a configuration including a processor 1100, a memory interface 1200, and a peripheral device interface 1300. .
  • Such components in hardware system 1000 may be individual components or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).
  • the processor 1100 communicates with the memory 1210 through the memory interface 1200 to perform various functions in the hardware system, thereby executing various software modules stored in the memory 1210.
  • the memory 1210 may store the connection processing unit 110 and the advertisement processing unit 120 in each of the components in the terminal device 100 described with reference to FIG. 2 in the form of a software module. Can be stored.
  • operating systems e.g., embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, or VxWorks
  • common system tasks e.g. memory management, storage devices
  • the memory 1210 may include a memory hierarchy including, but not limited to, cache, main memory, and secondary memory.
  • a memory hierarchy including, but not limited to, cache, main memory, and secondary memory.
  • RAM eg, SRAM, DRAM.
  • DDRAM DDRAM
  • ROM FLASH
  • magnetic and / or optical storage devices eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.
  • the peripheral device interface 1300 serves to enable communication between the processor 1100 and the peripheral device.
  • the positioning device 1310, the communication device 1320, and the input / output device 1330 may be included. have.
  • the positioning device 1310 is, for example, refers to a device that can determine the current location of the terminal device 100, for example, GPS (Global Positioning System) may correspond to this.
  • GPS Global Positioning System
  • the communication device 1320 performs a role of providing a communication function with another device.
  • a communication function for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, and a codec (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.
  • CDDEC codec
  • Such communication protocols supported by the communication device 1320 include, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE. (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols for providing a communication environment with other devices.
  • LTE Long Term Evolution
  • TDMA time division multiple access
  • CDMA code division multiple access
  • GSM global system for mobile communications
  • EDGE Enhanced Data GSM Environment
  • W-CDMA Wideband code division multiple access
  • Wi-Fi such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.
  • the input / output device 1330 serves as a controller for controlling an I / O device interoperating with other hardware systems.
  • a display 1321 capable of displaying various service screens may be used. It can be in charge of the control.
  • each component in the advertisement platform device 300 stored in the memory 1210 in the form of a software module may be executed through the memory interface 1100 and the peripheral device interface 1300 when executed by the processor 1100.
  • an advertisement designated at the advertisement designation place during the use of the navigation service may be received from the advertisement platform device 300.
  • FIG. 4 is a view showing a schematic configuration of an advertising platform device 300 according to a first embodiment of the present invention.
  • the advertisement platform device 300 includes a confirmation unit 310 for confirming a plurality of advertisement designation places existing on a movement path of the terminal device 100, A selection unit 330 for selecting an effective advertisement designation place related to the terminal device 100 among a plurality of advertisement designation places, and a controller 340 for allowing advertisements designated at the effective advertisement designation place to be provided to the terminal device 100. It has a configuration to include.
  • the advertisement platform device 300 in addition to the above-described configuration, the determination unit 320 and the terminal device 100 for determining the degree of interest of the user terminal device 100 to the effective advertisement designation place. ) May further include a provision unit 350 for providing an advertisement.
  • the whole or at least part of the configuration of the advertisement platform device 300 including the identification unit 310, the determination unit 320, the selection unit 330, the control unit 340, and the providing unit 350 is determined by a processor. It may be implemented in the form of a software module or a hardware module to be executed, or may be implemented in a combination of a software module and a hardware module.
  • the advertisement platform apparatus 300 selects an effective advertisement designation place related to the terminal device 100 among a plurality of advertisement designation places through the above configurations, and is assigned to an effective advertisement designation place. Advertisement that can be provided to the terminal device 100, hereinafter will be described in detail for each component in the advertising platform device 300 for this purpose.
  • the verification unit 310 performs a function of checking an advertisement designation place.
  • the received movement path may be checked as it is as the movement path of the terminal device 100.
  • the time point at which the terminal device 100 arrives may be calculated using the time point when the terminal device 100 starts from the starting point and the distance between the starting point and each place.
  • the determining unit 320 determines a degree of interest in the advertisement designation place.
  • the determination unit 320 determines the degree of interest of the user of the terminal device 100 with respect to each of a plurality of advertisement designation sites existing on the movement path of the terminal device 100.
  • the determination unit 320 may determine the degree of interest of the user of the terminal device 100 for each of the plurality of advertisement designation locations, by using the online usage information received for each of the plurality of advertisement designation sites from the service device 200. Can be.
  • Each log information may be given a different interest discrimination score depending on how much the log information is related to the purchase intention of the user of the terminal device 100.
  • the interest discrimination score is higher than the remaining log information. May be granted.
  • the determination unit 320 derives the result of performing the interest calculation scores added to each log information in the online usage information or performs other calculations, and determines the derived result as the interest degree for each of the plurality of advertisement designation places. can do.
  • the selector 330 performs a function of selecting an effective advertisement designation place.
  • the selector 330 designates an effective advertisement among a plurality of advertisement designation places existing on the movement path of the terminal device 100 by using the result of determining the interest of the user of the terminal device 100 for each advertisement designation place. You choose as a place.
  • the selector 330 may select an advertisement designation place having a determined interest level or more among the plurality of advertisement designation places existing on the movement path of the terminal device 100 as an effective advertisement designation place.
  • the degree of interest determined for the advertisement designated place is greater than or equal to the threshold, it means that the user of the terminal device 100 has high interest in the product (content) sold at the advertisement designated place.
  • the minimum advertising effect can be guaranteed.
  • the threshold of interest level for selecting an effective advertisement designation place is sufficient to determine a user's intention of purchase, and the size of interest level exists on the movement path of the operator or the terminal device 100. Of course, it can be increased or decreased depending on the average value of.
  • the controller 340 performs a function of controlling the advertisement provision for the effective advertisement designated place.
  • control unit 340 causes the providing unit 350 to provide the effective advertisement designation place when the terminal device 100 arrives at the effective advertisement designation place along the movement path.
  • the control signal is transmitted to provide the advertisement specified in the terminal apparatus 100.
  • control unit 340 for example, when the terminal device 100 arrives at the effective advertisement designation point by using the distance between the starting point on the movement route and the effective advertisement designation point, and the departure point of the terminal device 100 from the starting point. Can be expected.
  • a plurality of advertisement designation places where the user's interest in the terminal device 100 with respect to a specific location (for example, a waypoint) on the movement path of the terminal device 100 is greater than or equal to a threshold value, a plurality of effective advertisement designations for a specific location are designated. It can be expected that a place can be selected.
  • the controller 340 may differently determine an advertisement providing time for providing an advertisement to the terminal device 100 according to the magnitude of interest determined for each of the plurality of effective advertisement designating places.
  • control unit 340 may provide an advertisement providing time of a specific effective advertising designated place having the greatest interest among a plurality of effective advertising designated places existing for a specific place, and a terminal device (such as an advertisement providing point of a remaining effective advertising designated place).
  • a terminal device such as an advertisement providing point of a remaining effective advertising designated place.
  • the controller 340 may display the advertisement provided to the terminal device 100 according to the magnitude of interest determined for each of the plurality of effective advertisement designated places. Advertisement display holding time for maintaining the state displayed in (100) can be determined differently.
  • control unit 340 may be configured to display the advertisement display holding time of the specific effective advertisement designation place with the greatest interest among the plurality of effective advertisement designation places existing for the specific place, which is longer than the advertisement display holding time of the remaining effective advertisement designation place. By determining the number of times, the more time the advertisement is assigned to the effective advertisement designation place with the greatest interest, the longer the exposure time is exposed to the user of the terminal apparatus 100.
  • the controller 340 may actively induce the visit of the user of the terminal device 100 to a specific effective advertisement designation place with the highest interest as in the case of determining the advertisement providing time, and thus, the specific validity having the greatest interest. Advertisement effect on the designated place can be guaranteed prior to the remaining effective advertising place.
  • each configuration in the above-described advertising platform device 300 is implemented in the form of a software module or a hardware module executed by a processor, or may be implemented in the form of a combination of a software module and a hardware module. have.
  • a software module executed by a processor, a hardware module, or a combination of software modules and hardware modules may be implemented as a hardware system (eg, a computer system).
  • FIG. 5 is a diagram showing the structure of a hardware system for implementing the advertising platform device 300 according to the first embodiment of the present invention.
  • Each component in hardware system 2000 may be a separate component or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).
  • the processor 2100 communicates with the memory 2210 through the memory interface 2200 to perform various functions in a hardware system, thereby executing various software modules stored in the memory 2210.
  • the memory 2210 includes components of the advertisement platform device 300 described with reference to FIG. 4.
  • the identification unit 310, the determination unit 320, the selection unit 330, the control unit 340, and the providing unit 350 may be stored in the form of a software module, and other operating systems may be additionally stored.
  • operating systems e.g., embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, or VxWorks
  • common system tasks e.g. memory management, It includes various procedures, instruction sets, software components and / or drivers for controlling and managing storage devices, power management, etc.
  • the memory 2210 may include a memory hierarchy including but not limited to a cache, a main memory, and a secondary memory.
  • the above memory hierarchy may include, for example, RAM (eg, SRAM, DRAM). , DDRAM), ROM, FLASH, magnetic and / or optical storage devices (eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.)).
  • the peripheral device interface 2300 serves to enable communication between the processor 2100 and the peripheral device.
  • the communication device 2310 may be included in the first embodiment of the present invention.
  • Such communication protocols supported by the communication device 2310 include, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE. (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols for providing a communication environment with other devices.
  • LTE Long Term Evolution
  • TDMA time division multiple access
  • CDMA code division multiple access
  • GSM global system for mobile communications
  • EDGE Enhanced Data GSM Environment
  • W-CDMA Wideband code division multiple access
  • Wi-Fi such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.
  • each component in the advertisement platform device 300 stored in the memory 2210 in the form of a software module may be executed through the memory interface 2200 and the peripheral device interface 2300 when executed by the processor 2100.
  • a valid advertisement designation place associated with the terminal device 100 is selected from among a plurality of advertisement designation places, and an advertisement specified in the effective advertisement designation place is provided to the terminal device 100. It can be.
  • the terminal device (among the plurality of advertisement designation places existing in the movement path of the terminal device 100) By selecting the effective advertisement designation place based on the online usage information of 100), by providing the terminal apparatus 100 with the advertisement assigned to the selected effective advertisement designation place, the advertisement effect on the terminal apparatus 100 can be greatly improved. have.
  • FIG. 6 For convenience of description, the configuration shown in FIGS. 1 to 5 will be described. This reference number will be explained.
  • the confirmation unit 310 checks a plurality of advertisement designation places existing on the movement path (S110-). S120).
  • the verification unit 310 may identify the movement path of the terminal device 100 by using the starting point information and the destination information received from the terminal device 100.
  • the received movement path may be checked as it is as the movement path of the terminal device 100.
  • the movement route of the terminal device 100 may include a starting point and a destination, and a plurality of waypoints existing between the starting point and the destination. For the destination and each waypoint, the time point at which the terminal device 100 arrives at the corresponding place is determined. Can be calculated.
  • the time point at which the terminal device 100 arrives may be calculated using the time point when the terminal device 100 starts from the starting point and the distance between the starting point and each place.
  • the determination unit 320 determines the degree of interest of the user of the terminal device 100 with respect to each of the plurality of advertisement designation sites existing on the movement path of the terminal device 100 (S130).
  • the determination unit 320 may determine the degree of interest of the user of the terminal device 100 for each of the plurality of advertisement designation locations, by using the online usage information received for each of the plurality of advertisement designation sites from the service device 200. Can be.
  • the online usage information includes log information such as, for example, access information, search information, reading information, and purchase information in relation to the terminal device 100, and each of these log information includes respective interest levels for interest determination. Score can be given.
  • Each log information may be given a different interest discrimination score depending on how much the log information is related to the purchase intention of the user of the terminal device 100.
  • the interest discrimination score is higher than the remaining log information. May be granted.
  • the determination unit 320 derives the result of performing the interest calculation scores added to each log information in the online usage information or performs other calculations, and determines the derived result as the interest degree for each of the plurality of advertisement designation places. can do.
  • the selection unit 330 is an effective advertisement designation place among a plurality of advertisement designation places existing on the movement path of the terminal device 100 by using the result of determining the interest of the user of the terminal device 100 for each advertisement designation place. Select (S140).
  • the selector 330 may select an advertisement designation place having a determined interest level or more among the plurality of advertisement designation places existing on the movement path of the terminal device 100 as an effective advertisement designation place.
  • the degree of interest determined for the advertisement designated place is greater than or equal to the threshold, it means that the user of the terminal device 100 has high interest in the product (content) sold at the advertisement designated place.
  • the minimum advertising effect can be guaranteed.
  • control unit 340 for example, when the terminal device 100 arrives at the effective advertisement designation point by using the distance between the starting point on the movement route and the effective advertisement designation point, and the departure point of the terminal device 100 from the starting point. Can be expected.
  • a plurality of advertisement designation places where the user's interest in the terminal device 100 with respect to a specific location (for example, a waypoint) on the movement path of the terminal device 100 is greater than or equal to a threshold value, a plurality of effective advertisement designations for a specific location are designated. It can be expected that a place can be selected.
  • the controller 340 may differently determine an advertisement providing time for providing an advertisement to the terminal device 100 according to the magnitude of interest determined for each of the plurality of effective advertisement designating places.
  • control unit 340 may provide an advertisement providing time of a specific effective advertising designated place having the greatest interest among a plurality of effective advertising designated places existing for a specific place, and a terminal device (such as an advertisement providing point of a remaining effective advertising designated place).
  • a terminal device such as an advertisement providing point of a remaining effective advertising designated place.
  • the controller 340 may actively induce the visit of the user of the terminal device 100 to the specific effective advertisement designated place having the highest interest, and thus the effect of the advertisement on the specific effective designated place of the highest interest is remaining. It can be guaranteed prior to the effective advertisement designation place.
  • the controller 340 may display the advertisement provided to the terminal device 100 according to the magnitude of interest determined for each of the plurality of effective advertisement designated places. Advertisement display holding time for maintaining the state displayed in (100) can be determined differently.
  • control unit 340 may be configured to display the advertisement display holding time of the specific effective advertisement designation place with the greatest interest among the plurality of effective advertisement designation places existing for the specific place, which is longer than the advertisement display holding time of the remaining effective advertisement designation place. By determining the number of times, the more time the advertisement is assigned to the effective advertisement designation place with the greatest interest, the longer the exposure time is exposed to the user of the terminal apparatus 100.
  • the controller 340 may actively induce the visit of the user of the terminal device 100 to a specific effective advertisement designation place with the highest interest as in the case of determining the advertisement providing time, and thus, the specific validity having the greatest interest. Advertisement effect on the designated place can be guaranteed prior to the remaining effective advertising place.
  • the terminal device 100 of a plurality of advertisement designation places existing in the movement path of the terminal device 100 By selecting the effective advertisement designation place based on the online usage information of the to provide the terminal device 100 with the advertisement specified in the selected effective advertising designation place, it is possible to greatly enhance the advertising effect on the terminal device 100.
  • FIG. 7 is a diagram illustrating a navigation service providing system according to a second embodiment of the present invention.
  • the navigation service providing system includes a terminal device 400 using a navigation service and a service device providing a navigation service to the terminal device 400 ( 500).
  • the terminal device 400 refers to a small device that can use the navigation service.
  • the terminal device 400 may be a smart phone, a tablet PC, a PDA, or the like, and the present invention is not limited thereto, and any terminal device 400 may be any type of small device that can use a navigation service provided from the service device 500. May be included.
  • the navigation dedicated device (not shown) mainly used in a vehicle is superior in performance compared to a small terminal, the navigation dedicated device (not shown) is free from the capacity limitation of data provided from a server (not shown) when using the navigation service.
  • a server providing a navigation service for a navigation-only device based on the pre-built large-capacity map data, provides (downloads) all of the large-capacity (eg 32GB) map data to the navigation-only device if necessary. It can provide a navigation service.
  • the large-capacity eg 32GB
  • map data for a small terminal has been constructed and used separately from map data for a navigation dedicated device.
  • 3D map data may also be separately constructed for small terminals, but in terms of cost and management, efficiency is reduced, and 3D map data for small terminals to be separately constructed may also be large, unlike 2D.
  • the satisfaction obtained by the 3D representation of the navigation service in the terminal will not be large.
  • the map data optimized for the terminal device is flexibly provided by using a large amount of map data (e.g., 3D map data) for a navigation-only device without constructing map data for a small terminal separately. I would like to propose a solution.
  • map data e.g., 3D map data
  • the service device 500 is optimized for the terminal device 400 by using the large-capacity map data that is already built, without separately constructing a method proposed by the present invention, that is, a map for the small terminal, that is, the terminal device 400. It is a device for providing a navigation service of the present invention, which can flexibly provide the map data.
  • the service device 500 may also provide an existing navigation service for a navigation dedicated device (not shown) by using a large amount of built-in map data.
  • the service device 500 is preferably a server type device.
  • the terminal device 400 may be turned on by executing a navigation application which is basically mounted inside or additionally mounted through a separate download process.
  • the terminal device 400 may access the service device 500 through a wired or wireless communication network.
  • the performance of the terminal device 400 refers to the memory capacity of the terminal device 400, the size of the display module (eg, LCD) included in the terminal device 400, the resolution of the display module (eg, LCD), the terminal device. It may be confirmed based on the processing capacity of the CPU provided in 400.
  • the service device 500 selects some map data different from the single map data generated for the navigation service according to the performance of the terminal device 400 in relation to the destination search word.
  • the service device 500 checks the capacity that can be accommodated in the terminal device 400 based on the performance of the terminal device 400.
  • the service device 500 selects some map data according to the capacity that can be accommodated in the terminal device 400 in relation to the destination search word from the above-described single map data.
  • the above-described single map data is one map used for providing a navigation service of the present invention targeting a conventional navigation service for a navigation dedicated device (not shown) and a small terminal, that is, a terminal device 400.
  • Means data is one map used for providing a navigation service of the present invention targeting a conventional navigation service for a navigation dedicated device (not shown) and a small terminal, that is, a terminal device 400.
  • the above-described single map data may include existing large-capacity map data (eg, 3D map data) that is previously built (created) to provide an existing navigation service for a navigation dedicated device (not shown). Is preferable.
  • existing large-capacity map data eg, 3D map data
  • Such single map data that is, existing large-capacity map data (eg, 3D map data) may be in the form of a DB provided in the service device 500 or may be in the form of a DB provided separately from the service device 500.
  • existing large-capacity map data eg, 3D map data
  • the service device 500 checks the capacity that can be accommodated in the terminal device 400 on the basis of the performance of the terminal device 400, and then targets the navigation dedicated device (not shown) from the above-described single map data. From the existing large-capacity map data (for example, 3D map data) previously built (produced) to provide a conventional navigation service, to select some different map data according to the performance of the terminal device 400 in relation to the destination search query will be.
  • the existing large-capacity map data for example, 3D map data
  • the service device 500 provides the terminal device 400 with some map data selected as described above.
  • the terminal device 400 may output a navigation screen related to the destination search word based on some map data provided (downloaded) from the service device 500.
  • the terminal device 400 combines previously stored data (for example, a background image) and some map data provided (downloaded) in real time according to the current destination search word input as described above, and provides a navigation screen related to the destination search word. You can print previously stored data (for example, a background image) and some map data provided (downloaded) in real time according to the current destination search word input as described above, and provides a navigation screen related to the destination search word. You can print previously stored data (for example, a background image) and some map data provided (downloaded) in real time according to the current destination search word input as described above, and provides a navigation screen related to the destination search word. You can print
  • map data provided by the service apparatus 500 of the present invention differs according to the performance of the terminal apparatus 400.
  • the service device 500 may be a single unit. Some of the map data selected from the map data and provided (downloaded) to the terminal device (not shown) will be different from some of the map data provided (downloaded) to the terminal device 400.
  • the terminal device 400 includes a navigation function unit 410 and a data storage unit 420.
  • the navigation function unit 410 is a function unit that controls and manages all operations for using the navigation function in the terminal device 400.
  • the navigation function unit 410 may be a navigation application that is basically mounted inside the terminal device 400 or additionally mounted through a separate download process, or may be implemented by a program that works with the navigation application.
  • the navigation function unit 410 may turn on the navigation function by executing a navigation application which is basically mounted inside or additionally mounted through a separate download process.
  • the navigation function unit 410 may connect to the service device 500 through a wired or wireless communication network.
  • the navigation function unit 410 provides (enter) the destination search word input by the user through the navigation function.
  • the navigation function unit 410 at the same time or immediately after providing (input) the destination search word to the service device 500, information necessary for checking the performance of the terminal device 400, that is, memory capacity, display module (eg The size of the LCD, the resolution of the display module (eg, the LCD), the processing capacity of the CPU, etc. may be provided to the service apparatus 500.
  • memory capacity e.g. The size of the LCD, the resolution of the display module (eg, the LCD), the processing capacity of the CPU, etc.
  • display module eg The size of the LCD, the resolution of the display module (eg, the LCD), the processing capacity of the CPU, etc.
  • the navigation function unit 410 When some map data is provided (downloaded) from the service device 500, the navigation function unit 410 outputs a navigation screen related to the destination search word based on some provided map data.
  • the data storage unit 420 stores data related to the navigation service.
  • the navigation function unit 410 may store some map data provided (downloaded) from the service apparatus 500 in the data storage unit 420 as described above.
  • the navigation function unit 410 combines previously stored data (eg, a background image) and some map data provided (downloaded) in real time according to the current destination search word input as described above in the data storage unit 420, A navigation screen related to the destination search word may be output.
  • Each configuration in the terminal device 400 described above may be implemented in the form of a software module or a hardware module executed by a processor, or may be implemented in a combination of a software module and a hardware module.
  • FIG. 9 is a diagram illustrating a structure of a hardware system 3000 for implementing a terminal device 400 according to a second embodiment of the present invention.
  • Such components in hardware system 3000 may be individual components or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).
  • the processor 3100 communicates with the memory 3210 through the memory interface 3200 to perform various functions in a hardware system, thereby executing various software modules stored in the memory 3210.
  • operating systems e.g., embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, or VxWorks
  • common system tasks e.g. memory management, storage devices
  • the memory 3210 may include a memory hierarchy including but not limited to cache, main memory, and secondary memory.
  • a memory hierarchy including but not limited to cache, main memory, and secondary memory.
  • RAM eg, SRAM, DRAM.
  • DDRAM DDRAM
  • ROM ROM
  • FLASH magnetic and / or optical storage devices (eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.)).
  • the communication device 3310 and the input / output device 3320 may be included.
  • the communication device 3310 performs a role of providing a communication function with other devices, for example, an antenna system, an RF transceiver, one or more amplifiers, tuners, one or more oscillators, digital signal processors, codecs (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.
  • other devices for example, an antenna system, an RF transceiver, one or more amplifiers, tuners, one or more oscillators, digital signal processors, codecs (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.
  • Such communication protocols supported by the communication device 3310 include, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE. (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols providing a communication environment with other devices.
  • LTE Long Term Evolution
  • TDMA time division multiple access
  • CDMA code division multiple access
  • GSM global system for mobile communications
  • EDGE Enhanced Data GSM Environment
  • W-CDMA Wideband code division multiple access
  • Wi-Fi such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11
  • the input / output device 3320 serves as a controller for controlling an I / O device interworking with other hardware systems.
  • a display for supporting a destination search word input screen and a navigation screen is displayed. 3331 may be in charge of control.
  • the display 3321 supports a touch interface formed on the screen.
  • each component in the terminal device 400 stored in the form of a software module in the memory 3210 communicates with each other through the memory interface 1100 and the peripheral device interface 3300 when executed by the processor 3100.
  • the destination search word and information required for performance verification are provided to the service device 500, and based on some map data provided (downloaded) from the service device 500.
  • the navigation screen can be displayed.
  • the whole or at least part of the configuration of the service apparatus 500 including the terminal performance checking unit 510, the data selecting unit 520, and the map data providing unit 530 mentioned above may be in the form of a software module executed by a processor or It may be implemented in the form of a hardware module, or may be implemented in the form of a combination of a software module and a hardware module.
  • the navigation service is provided to the small terminal, that is, the terminal apparatus 400 through the above configurations.
  • the service apparatus 500 for implementing the service apparatus 500 will be described. Each configuration will be described in detail.
  • the terminal performance checking unit 510 checks the performance of the terminal device 400 with respect to the terminal device 400 to which the destination search word is input.
  • the performance of the terminal device 400 refers to the memory capacity of the terminal device 400, the size of the display module (eg, LCD) included in the terminal device 400, the resolution of the display module (eg, LCD), the terminal device. It may be confirmed based on the processing capacity of the CPU provided in 400.
  • the terminal device 400 at the same time or immediately after providing (input) a destination search word to the service device 500, information necessary for checking the performance of the terminal device 400, that is, a memory capacity and a display module ( For example, the size of the LCD, the resolution of the display module (eg, the LCD), the processing capacity of the CPU, and the like may be provided to the service device 500.
  • a memory capacity and a display module For example, the size of the LCD, the resolution of the display module (eg, the LCD), the processing capacity of the CPU, and the like may be provided to the service device 500.
  • the terminal performance checking unit 510 may include information provided from the terminal device 400, that is, memory capacity, size of the display module (eg, LCD), resolution of the display module (eg, LCD), processing capacity of the CPU, and the like. On the basis of this, the performance of the terminal device 400 can be confirmed.
  • the performance of the terminal device confirmed based on the memory capacity, the size of the display module (e.g. LCD), the resolution of the display module (e.g. LCD), the processing capacity of the CPU, etc.
  • Performance 1, performance 2, and performance 3, and the capacity of performance 1 is 2GB
  • the capacity of performance 2 is 6GB
  • the capacity of performance 3 is assumed to be 10GB I'll explain.
  • the performance of the terminal device 400 is confirmed as the performance 1.
  • the data selection unit 520 selects some map data different from the single map data generated for the navigation service according to the performance of the terminal device 400 in relation to the destination search word.
  • the data selection unit 520 checks the capacity that can be accommodated in the terminal device 400 based on the performance of the terminal device 400.
  • the data selection unit 520 selects some map data according to the capacity that can be received by the terminal device 400 in relation to the destination search word from the above-described single map data.
  • the data selection unit 520 selects some of the map data according to the capacity of 2 GB that can be accommodated in the terminal device 400 in relation to the destination search word from the above-described single map data.
  • the data selection unit 520 may use some of the map data according to the capacity of the terminal device 400 that is differently determined according to the performance of the terminal device 400 in relation to the destination search word from the above-described single map data. By screening, some of the map data different according to the performance of the terminal device 400 is screened.
  • the above-described single map data is one map used for providing a navigation service of the present invention targeting a conventional navigation service for a navigation dedicated device (not shown) and a small terminal, that is, a terminal device 400.
  • Means data is one map used for providing a navigation service of the present invention targeting a conventional navigation service for a navigation dedicated device (not shown) and a small terminal, that is, a terminal device 400.
  • the above-described single map data may include existing large-capacity map data (eg, 3D map data) that is previously built (created) to provide an existing navigation service for a navigation dedicated device (not shown). Is preferable.
  • existing large-capacity map data eg, 3D map data
  • the single map data will be described in more detail as follows.
  • the single map data includes, for each building, 3D image information of the building, location information of the building, name information of the building, and scale information including at least one of the shape, number of floors, height, total area, and side area of the building.
  • object data comprising at least one of storefront information of the building.
  • the single map data includes object data for each building.
  • the 3D image information constituting the object data of the building is information for displaying the building as a 3D image on the navigation screen, and thus will be omitted because it will be information consisting of parameters for displaying the existing 3D image. .
  • the scale information constituting the object data of the building is information for identifying the scale of the building, such as shape (e.g., round, square, polygon, etc.), number of floors (e.g., 2 stories below ground / 10 stories above ground), height ( Example: X m), front area (eg Y * Z m 2 ), side area (eg Y * X m 2 / Z * X m 2 ).
  • shape e.g., round, square, polygon, etc.
  • number of floors e.g., 2 stories below ground / 10 stories above ground
  • height Example: X m
  • front area eg Y * Z m 2
  • side area eg Y * X m 2 / Z * X m 2 .
  • the occupant store information that constitutes the object data of the building is information for identifying the store occupants on each floor of the building.
  • the store name, store type e.g., coffee shop, Italian restaurant, mobile phone, etc.
  • store Agency e.g., dentistry, obstetrics, etc.
  • Such single map data that is, existing large-capacity map data (eg, 3D map data) may be in the form of a DB provided in the service device 500 or may be in the form of a DB provided separately from the service device 500.
  • existing large-capacity map data eg, 3D map data
  • some of the map data includes 3D image information of the destination building retrieved by the destination search word, and depending on whether the 3D image information of the destination building exceeds the capacity that can be accommodated in the terminal device 400, 3D image information of some buildings located in the vicinity of the navigation path or the surrounding of the destination building to guide the destination building from the current location may optionally be further included.
  • the data sorting unit 520 based on the above-described single map data (eg, 3D map data), an object for each building.
  • Object data of a building hereinafter, referred to as a destination building
  • the data may be searched from the data.
  • the service device 500 of the present invention can map, store, and manage a destination search history that can be inferred from which destination in the past each terminal device has been visited.
  • the destination search history may be mapped and stored and managed for each terminal device.
  • the user type (eg, gender, age, occupation, interest, etc.) may be mapped and stored and managed for each terminal device.
  • a user type eg, gender, age, occupation, interest, etc.
  • a user type may be mapped and stored and managed for each terminal device.
  • the data selecting unit 520 may be a destination search term input from the terminal device 400 [Seoul Station, Chamber of Commerce and Industry, O'bucks Coffee], the user of the terminal device 400 recently visited in the vicinity of the navigation path or the destination building around the navigation path that leads from the current location of the terminal device 400 to the destination building Suggested destination search terms for searching scoops coffee, or recommendation target search words for searching other scoops coffee preferred by the user type group of the user of the terminal device 400 can be generated.
  • a destination search term input from the terminal device 400 [Seoul Station, Chamber of Commerce and Industry, O'bucks Coffee]
  • the user of the terminal device 400 recently visited in the vicinity of the navigation path or the destination building around the navigation path that leads from the current location of the terminal device 400 to the destination building Suggested destination search terms for searching scoops coffee, or recommendation target search words for searching other scoops coffee preferred by the user type group of the user of the terminal device 400 can be generated.
  • the data selection unit 520 may be based on at least one of a destination search history and a user type mapped with the terminal device 400, and a destination search word input from the terminal device 400 [Seoul station, the sky and the sky. Based on the object data of the destination building searched by [Conference Building, Sowbucks Coffee], the terminal device 400 in the vicinity of the navigation path or the destination building around the navigation path that guides the current location of the terminal device 400 to the destination building.
  • the data selection unit 520 may, from the above-described single map data (eg, 3D map data), present the building, that is, the terminal device 400 related to the recommendation target keyword generated above among the object data for each building. It is possible to retrieve object data of some buildings located near the navigation route or the destination building from the location to the destination building.
  • the single map data eg, 3D map data
  • the data selecting unit 520 extracts 3D image information from the object data of some buildings that match the recommended search term, and then selects 3D images of some buildings to be included in some map data to be provided to the terminal device 400. Information can be sorted out.
  • the data selection unit 520 determines whether the 3D image information of the destination building exceeds the capacity of 2 GB of capacity 1, for example, performance 1, that is acceptable in the terminal device 400 identified above.
  • the data selection unit 520 if the 3D image information of the destination building does not exceed 2GB of capacity that can be accommodated in the terminal device 400, not only the 3D image information of the destination building but also some buildings searched based on the recommended search term search terms. 3D image information is included in some map data to be provided to the terminal device 400.
  • the data selection unit 520 presupposes that 3D image information of the destination building is included in some map data when there are several buildings searched on the basis of the recommendation keyword, and some maps according to a predefined selection policy.
  • 3D image information of several buildings may be selectively included in some map data within a range in which the capacity of the data does not exceed 2GB of capacity that can be accommodated in the terminal device 400.
  • the map data provider 530 provides some of the map data selected by the data selector 520 to the terminal device 400.
  • the terminal device 400 may output a navigation screen related to the destination search word based on some map data provided (downloaded) from the service device 500.
  • only the destination building according to the destination search word may be represented as the 3D image on the navigation screen of the terminal device 400.
  • map data provided by the service device 500 of the present invention using a single map data is different depending on the performance of the terminal device 400.
  • the service device 500 may be a single unit. Some of the map data selected from the map data (eg, 3D map data) and provided (downloaded) to the terminal device (not shown) will be different from some of the map data provided (downloaded) to the terminal device 400.
  • Each of the components in the service apparatus 500 described above has been mentioned as being implemented in the form of a software module or a hardware module executed by a processor, or in the form of a combination of a software module and a hardware module.
  • a software module executed by a processor, a hardware module, or a combination of software modules and hardware modules may be implemented as a hardware system (eg, a computer system).
  • FIG. 11 is a diagram illustrating a structure of a hardware system for implementing the service apparatus 500 according to the second embodiment of the present invention.
  • Each component within hardware system 4000 may be a separate component or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).
  • the processor 4100 communicates with the memory 4210 through the memory interface 4200 to perform various functions in a hardware system, thereby executing various software modules stored in the memory 4210.
  • the memory 4210 stores the terminal performance checking unit 510, the data selecting unit 520, and the map data providing unit 530 in the service device 500 described with reference to FIG. 10 in the form of a software module. Other operating systems may be additionally stored.
  • operating systems e.g., embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, or VxWorks
  • common system tasks e.g. memory management, storage devices
  • the memory 4210 may include a memory hierarchy including but not limited to cache, main memory, and secondary memory.
  • a memory hierarchy including but not limited to cache, main memory, and secondary memory.
  • RAM eg, SRAM, DRAM.
  • DDRAM DDRAM
  • ROM ROM
  • FLASH magnetic and / or optical storage devices (eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.)).
  • the peripheral interface 4300 serves to enable communication between the processor 4100 and the peripheral device.
  • the communication device 4310 may be included.
  • the communication device 4310 may perform a role of providing a communication function with another device.
  • an antenna system for example, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, and a codec (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.
  • CDDEC codec
  • LTE Long Term Evolution
  • TDMA time division multiple access
  • CDMA code division multiple access
  • GSM global system for mobile communications
  • EDGE Enhanced Data GSM Environment
  • W-CDMA wideband code division multiple access
  • Wi-Fi such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n
  • Bluetooth Wi-MAX
  • VoIP Voice over Internet Protocol
  • email instant messaging
  • SMS protocol for short message service
  • each component in the service device 500 stored in the memory 4210 in the form of a software module communicates with the memory interface 4100 and the peripheral device interface 4300 when executed by the processor 4100.
  • the navigation service of the present invention can be provided to a small terminal (terminal device).
  • a single map data for example, a navigation dedicated device, is constructed without separately constructing map data for a small terminal (terminal device).
  • a target large-capacity 3D map data by flexibly providing (part) the map data optimized for the terminal device, it is possible to derive the effect of providing a high-quality navigation service richly represented on the terminal device.
  • FIG. 12 a service providing flow in which a navigation service is provided according to a second embodiment of the present invention will be described.
  • the components shown in FIGS. 7 to 5 described above are referred to by reference numerals. I will explain with reference to.
  • the terminal apparatus 400 checks the performance of the terminal apparatus 400. (S220).
  • the operation method of the service device 500 according to the present invention the information provided from the terminal device 400, that is, the memory capacity, the size of the display module (for example LCD), the resolution of the display module (for example LCD), Based on the processing capacity of the CPU, the performance of the terminal device 400 can be confirmed.
  • the performance of the terminal device 400 is confirmed as the performance 1.
  • the operation method of the service device 500 according to the present invention checks the capacity that can be accommodated in the terminal device 400 on the basis of the performance of the terminal device 400 checked in step S110 (S230).
  • the performance of the terminal device 400 is confirmed as the performance 1 as described above, the operation method of the service device 500 according to the present invention, the terminal based on the performance 1 of the terminal device 400
  • the capacity that can be accommodated in the device 400 can be confirmed as 2 GB.
  • the operation method of the service apparatus 500 according to the present invention may be different from the single map data (eg, 3D map data) generated for the navigation service according to the performance of the terminal device 400 in relation to the destination search word.
  • Some map data according to the confirmed acceptable capacity eg 2GB is selected (S240-S260).
  • the operation method of the service device 500 according to the present invention is based on at least one of a destination search history and a user type mapped to the terminal device 400 stored and managed in a separate device inside or outside.
  • a destination search word input from the terminal device 400 or a recommendation destination search word based on the object data of the searched destination building described above is generated (S240).
  • the recommended destination search word is for searching for some buildings located around the navigation route or around the destination building from the current location of the terminal device 400 to the destination building.
  • the operation method of the service device 500 for example, assuming that the destination search word is "Seoul Station, Chamber of Commerce and Industry, and Bucks Coffee," the second embodiment, the operation method of the service device 500 according to the present invention, the terminal device 400 and Based on at least one of the mapped destination search history and the user type, the current location of the terminal device 400 based on the destination search word [Seoul Station, the Chamber of Commerce and Industry, Sowbucks Coffee] input from the terminal device 400 this time.
  • a search for the recommended destination for searching for other snooze coffee that the user of the terminal device 400 recently visited, or the user of the terminal device 400 Suggested destination search terms may be generated to search for other scoops coffees preferred by the user type group.
  • the operation method of the service device 500 according to the present invention is based on at least one of a destination search history and a user type mapped with the terminal device 400, and is input from the terminal device 400.
  • the destination search term [Seoul Station, Chamber of Commerce and Industry, Obucks Coffee], in the vicinity of the navigation path or the destination building that guides the current location of the terminal device 400 to the destination building.
  • the destination building according to the destination search word input from the terminal device 400 in step S210 and step S240 Search for some buildings based on the search term generated by the target term (S250).
  • 3D image information is extracted from the object data of the destination building that matches the target keyword and included in some map data to be provided to the terminal device 400 later. 3D image information of the destination building can be screened out.
  • the operation method of the service device 500 according to the present invention from the above-described single map data (for example, 3D map data), the building associated with the recommendation target keyword generated in the above-mentioned S120 of the object data for each building That is, the object data of some buildings located around the navigation path or around the destination building may be searched for from the current location of the terminal device 400 to the destination building.
  • the single map data for example, 3D map data
  • the operation method of the service device 500 extracting the 3D image information from the object data of the part of the building that matches the search term of the recommendation, and included in some map data to be provided later to the terminal device 400 3D image information of some buildings to be screened can be selected.
  • the operating method of the service device 500 according to the present invention includes 3D image information of the destination building in some map data, and some map data is capacity that can be accommodated in the terminal device 400 previously confirmed, for example, 2 GB of performance 1. If not exceeding, some map data may be selectively included in some map data by selectively including 3D image information of some buildings within a range in which the capacity of some map data does not exceed 2 GB of capacity that can be accommodated in the terminal device 400. It is selected (S260).
  • the operation method of the service device 500 according to the present invention provides the terminal device 400 with some map data selected in step S260 (S270).
  • a single map data example for example, without separately constructing map data for a small terminal (terminal device)
  • a small terminal terminal device
  • map data targeted for navigation-only devices it is possible to flexibly provide (partly) map data optimized for terminal devices, thereby providing a high-quality navigation service richly represented on terminal devices.
  • Implementations of the subject matter described in this specification may be implemented in digital electronic circuitry, computer software, firmware or hardware including the structures and structural equivalents disclosed herein, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein are one or more computer program products, ie one or more modules pertaining to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of a processing system. Can be implemented.
  • system encompasses all the instruments, devices, and machines for processing data, including, for example, programmable processors, computers, or multiple processors or computers.
  • the processing system may include, in addition to hardware, code that forms an execution environment for a computer program on demand, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. .
  • Computer programs may be written in any form of programming language, including compiled or interpreted languages, or a priori or procedural languages. It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system.
  • a program may be in a single file provided to the requested program, in multiple interactive files (eg, a file that stores one or more modules, subprograms, or parts of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored in a markup language document).
  • the computer program may be deployed to run on a single computer or on multiple computers located at one site or distributed across multiple sites and interconnected by a communication network.
  • Computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. It may include all types of nonvolatile memory, media and memory devices, including -ROM and DVD-ROM disks.
  • semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. It may include all types of nonvolatile memory, media and memory devices, including -ROM and DVD-ROM disks.
  • the processor and memory can be supplemented by or integrated with special purpose logic circuitry.

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Abstract

La présente invention concerne un dispositif de plateforme de publicité et son procédé de fonctionnement, le dispositif de plateforme de publicité permettant à un lieu de désignation de publicité valide, parmi une pluralité de lieux de désignation de publicité associés à un chemin de déplacement d'un dispositif de terminal, d'être sélectionné sur la base d'informations d'utilisation en ligne du dispositif de terminal de telle sorte qu'une publicité désignée dans le lieu de désignation de publicité valide sélectionné est fournie au dispositif de terminal, permettant ainsi d'améliorer considérablement un effet de publicité pour le dispositif de terminal.
PCT/KR2016/007823 2015-08-10 2016-07-19 Dispositif de plateforme de publicité et son procédé de fonctionnement, et dispositif de service WO2017026684A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR10-2015-0112269 2015-08-10
KR1020150112269A KR102582874B1 (ko) 2015-08-10 2015-08-10 네비게이션서비스장치 및 그 동작 방법
KR10-2015-0117265 2015-08-20
KR1020150117265A KR20170022379A (ko) 2015-08-20 2015-08-20 이동경로 기반 광고 제공 방법 및 이에 적용되는 장치

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WO2017026684A1 true WO2017026684A1 (fr) 2017-02-16

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004030571A (ja) * 2002-06-27 2004-01-29 Navigation Technol Corp 経路情報と共に位置に基づく広告を提供する方法
JP4213199B1 (ja) * 2007-12-13 2009-01-21 大日本印刷株式会社 情報提供システム
KR20090033989A (ko) * 2007-10-02 2009-04-07 엔에이치엔(주) 위치정보를 기반으로 한 지역정보 광고 방법과 상기 방법을수행하기 위한 시스템
KR20090118460A (ko) * 2008-05-14 2009-11-18 (주) 후인텔레콤 위치정보를 이용한 광고메시지 전송 시스템 및 방법
KR20140046963A (ko) * 2012-10-16 2014-04-21 김수현 위치기반 리타게팅 광고장치

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004030571A (ja) * 2002-06-27 2004-01-29 Navigation Technol Corp 経路情報と共に位置に基づく広告を提供する方法
KR20090033989A (ko) * 2007-10-02 2009-04-07 엔에이치엔(주) 위치정보를 기반으로 한 지역정보 광고 방법과 상기 방법을수행하기 위한 시스템
JP4213199B1 (ja) * 2007-12-13 2009-01-21 大日本印刷株式会社 情報提供システム
KR20090118460A (ko) * 2008-05-14 2009-11-18 (주) 후인텔레콤 위치정보를 이용한 광고메시지 전송 시스템 및 방법
KR20140046963A (ko) * 2012-10-16 2014-04-21 김수현 위치기반 리타게팅 광고장치

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