WO2017026684A1

WO2017026684A1 - Advertisement platform device and operating method therefor, and service device

Info

Publication number: WO2017026684A1
Application number: PCT/KR2016/007823
Authority: WO
Inventors: 나승원; 손상목
Original assignee: 에스케이플래닛 주식회사
Priority date: 2015-08-10
Filing date: 2016-07-19
Publication date: 2017-02-16

Abstract

The present invention presents an advertisement platform device and an operating method therefor, the advertisement platform device enabling a valid advertisement designation place, among a plurality of advertisement designation places related to a moving path of a terminal device, to be selected on the basis of online use information of the terminal device such that an advertisement designated in the selected valid advertisement designation place is provided to the terminal device, thereby greatly improving an advertising effect for the terminal device.

Description

Advertising platform device, its operation method, and service device

The present invention provides a method for providing an advertisement specified in the selected effective advertisement designated place to the terminal device by selecting an effective advertisement designated place based on the online usage information of the terminal among a plurality of advertisement designated places related to the movement path of the terminal apparatus. It is about.

In addition, the present invention relates to a method for flexibly providing map data optimized for a terminal device using pre-built large-capacity map data without separately constructing map data for a small terminal (terminal device).

As the market for applications, which are advertising media running on mobile devices such as smartphones and tablet pads, is rapidly expanding, the related advertising market is rapidly expanding.

In this regard, a mobile device (hereinafter, referred to as a "terminal device") receives and displays an advertisement provided from an advertisement platform device when executing an application as an advertisement medium or accessing an online service page (for example, an advertiser page).

In the existing advertisement platform device, the terminal device user's interests (eg, goods and contents) are identified using the online usage information of the terminal device on the online online service page (eg, advertiser page), and the terminal device is related to the interests identified. When accessing other online online service pages, advertisements related to the interests may be provided, thereby improving the advertising effect.

As described above, although the existing advertisement platform device aims to increase the effect of advertisement through online connection using the online use information, the online use information may be directly related to the offline place.

For example, if there is an advertiser who operates an offline store and an online online service page at the same time to sell a product, it can be assumed that the online usage information is closely related to the buying behavior at the offline store.

As a result, if an advertisement for a specific place in the offline can be provided by using the online usage information, it can be expected to have an advertisement effect as compared to the conventional method of providing an advertisement through linkage on the online.

On the other hand, a navigation-only device mainly used in a vehicle has superior performance compared to a small terminal (hereinafter referred to as a "terminal device") such as a smartphone or a tablet PC. Free from capacity limitations.

Accordingly, a server providing a navigation service for a navigation-only device is a navigation service by providing (downloading) all the map data of a large capacity (for example, 32 GB) to the navigation-only device based on a large amount of map data. Can be provided.

In recent years, in order to provide a richly expressed high quality navigation service, 3D (Three Dimension) navigation service has been developed, and thus, map data is also becoming more and more large.

However, it is virtually impossible for a small terminal, such as a smartphone or a tablet PC, to receive (download) a large amount of map data, especially 3D map data, for a navigation-only device.

Therefore, conventionally, in the case of 2D map data, map data for a small terminal, that is, a terminal device, has been constructed and used separately from map data for a navigation-only device.

In this way, 3D map data may also be separately constructed for a small terminal, i.e., a terminal device, but in terms of cost and management, efficiency is reduced, and 3D map data for a terminal device that is separately constructed also has a large capacity unlike 2D. The satisfaction obtained with the 3D representation of the navigation service will not be great.

Accordingly, in the present invention, map data optimized for a terminal device using a large amount of map data (for example, 3D map data) for a navigation-only device without separately constructing map data for a small terminal (terminal device). I would like to propose additional ways to provide a more flexible way.

The present invention has been made in view of the above circumstances, and an object of the present invention is to select an effective advertisement designation place based on online usage information of the terminal device among a plurality of advertisement designation places related to the movement path of the terminal device. By providing the terminal to the advertisement specified in the selected effective advertisement designation place.

In addition, the present invention was created in view of the above-described circumstances, and an object of the present invention is to provide a terminal by using a large capacity map data that is already built without separately constructing map data for a small terminal (terminal device). It is to provide flexible map data optimized for the device.

Advertising platform device according to an embodiment of the present invention for achieving the above object, a confirmation unit for identifying a plurality of advertising designation place associated with the movement path of the terminal device; A selection unit for selecting an effective advertisement designation place related to the terminal device from among the plurality of advertisement designation places based on the online usage information related to the place of the terminal device; And a controller configured to provide the terminal apparatus with an advertisement designated at the effective advertisement designated place at the time when the terminal apparatus arrives at the effective advertisement designated place along the movement path.

In more detail, the effective advertisement designation place is an advertisement designation place having an interest degree of a user of the terminal device, which is determined using the online usage information, among the plurality of advertisement designation places.

More specifically, the control unit, when there are two or more effective advertisement designation places in a specific position associated with the movement path, based on the magnitude of the interest degree to the terminal device for each of the two or more effective advertisement designation places; And at least one of an advertisement display time for providing an advertisement and an advertisement display holding time for maintaining the state in which the advertisement provided to the terminal device is displayed on the terminal device.

More specifically, the control unit, at the advertisement providing time of the specific effective advertisement designation site having the greatest interest among the two or more effective advertisement designation sites, the terminal apparatus is located in the specific position than the advertisement provision time of the remaining effective advertisement designation sites. Determining to be close to the arrival time, or to determine that the advertisement display holding time of the specific effective advertising place of the highest interest among the two or more effective advertising designation place is longer than the advertisement display holding time of the remaining effective advertising place. It is characterized by.

More specifically, the online usage information includes log information of at least one of access information, search information, reading information, and purchase information on an online online service page associated with each of the plurality of advertisement designation sites, and the log information. For each of the interest levels, the higher the degree of interest discrimination score, the more information related to the purchase intention of the user of the terminal device is assigned.

Method of operation of the advertising platform device according to an embodiment of the present invention for achieving the above object, Confirming step of identifying a plurality of advertising designation place associated with the movement path of the terminal device; A selection step of selecting an effective advertisement designation place related to the terminal device among the plurality of advertisement designation places based on the online usage information related to the place of the terminal device; And a control step of allowing the terminal device to provide an advertisement designated at the effective advertisement designation place to the terminal apparatus when the terminal device arrives at the valid advertisement designation place along the movement path.

More specifically, in the control step, when there are two or more effective advertisement designation places in a specific position related to the movement route, the terminal apparatus for each of the two or more effective advertisement designation places based on the magnitude of the interest level. And at least one of an advertisement display time for providing an advertisement and an advertisement display holding time for maintaining the state in which the advertisement provided to the terminal device is displayed on the terminal device.

More specifically, in the controlling step, an advertisement providing time of the specific effective advertising designated place having the greatest interest among the two or more effective advertising designated places, and the terminal apparatus is located in the specific position than an advertisement providing point of the remaining effective advertising designated places. Determining to be close to the arrival time at, or to determine that the advertisement display holding time of the specific effective advertising place of the highest interest among the two or more effective advertising designation place is longer than the advertisement display holding time of the remaining effective advertising place. Characterized in that.

More specifically, the time point when the terminal device arrives at the effective advertisement designation place is based on a distance between the starting point of the terminal device and the effective advertisement designation place on the movement route and the starting point from the starting point of the terminal device. It is characterized in that it is confirmed from the real-time location of the terminal device expected or moving along the movement path.

The service device according to an embodiment of the present invention for achieving the above object, the terminal performance confirmation unit for checking the performance of the terminal device with respect to the terminal device input the destination search word; A data selection unit that selects some map data from the 3D map data generated for the navigation service based on the destination search word and the performance of the terminal device; And a map data providing unit which provides the selected partial map data to the terminal device so that the terminal device can output a navigation screen related to the destination search word based on the partial map data.

More specifically, the data selection unit identifies a capacity that can be accommodated in the terminal device based on the performance of the terminal device, and selects some map data according to the checked capacity in relation to the destination search word from the 3D map data. Characterized in that.

More specifically, the 3D map data, for each building, at least one of the 3D image information of the building, the location information of the building, the name information of the building, the shape of the building, the number of floors, the height, the front area, the side area Characterized in that it comprises the object data consisting of at least one of the included scale information, the store information of the building.

More specifically, the partial map data includes 3D image information of a destination building searched for by the destination search word, and the terminal device according to whether the 3D image information of the destination building exceeds a capacity that can be accommodated in the terminal device. 3D image information of some buildings located in the vicinity of the navigation path or the vicinity of the destination building to guide to the destination building from the current location of is optionally further included.

More specifically, the data selection unit generates a recommended destination search word based on the destination search word or object data of the destination building based on at least one of a destination search history and a user type mapped with the terminal device, and the partial building. Is, characterized in that the building searched by the recommended search term.

Accordingly, according to the advertisement platform device and the operation method thereof, the effective advertisement designation place is selected based on the online usage information of the terminal device among a plurality of advertisement designation places related to the movement path of the terminal device. By providing the terminal apparatus with advertisements designated at the effective advertisement designating place, it is possible to greatly increase the effect of the advertisement on the terminal apparatus.

In addition, according to the service apparatus according to an embodiment of the present invention, the map data optimized for the terminal device is flexibly used by using the built-in large-capacity map data without separately constructing the map data for the small terminal (terminal device). By providing the same, it is possible to derive the effect of providing a high-quality navigation service richly represented in the terminal device.

1 is a schematic configuration diagram of an advertisement providing system according to a first embodiment of the present invention.

2 is a schematic structural diagram of a terminal device according to a first embodiment of the present invention;

3 is a schematic structural diagram of a hardware system for implementing a terminal apparatus according to a first embodiment of the present invention;

4 is a schematic configuration diagram of an advertisement platform device according to a first embodiment of the present invention;

5 is a schematic structural diagram of a hardware system for implementing an advertisement platform device according to a first embodiment of the present invention.

6 is a view for explaining the operation flow in the advertising platform device according to a first embodiment of the present invention.

7 is a schematic structural diagram of a navigation service providing system according to a second embodiment of the present invention;

8 is a schematic structural diagram of a terminal device according to a second embodiment of the present invention;

9 is a schematic structural diagram of a hardware system for implementing a terminal device according to a second embodiment of the present invention;

10 is a schematic structural diagram of a service apparatus according to a second embodiment of the present invention;

11 is a schematic structural diagram of a hardware system for implementing a service apparatus according to a second embodiment of the present invention.

12 is a flowchart illustrating an operation flow in a service apparatus according to a second embodiment of the present invention.

It is to be noted that the technical terms used herein are merely used to describe particular embodiments and are not intended to limit the spirit of the technology disclosed herein. In addition, the technical terms used herein should be construed as meanings generally understood by those skilled in the art to which the technology disclosed herein belongs, unless defined otherwise in this specification. It should not be interpreted in a comprehensive sense, or in an overly reduced sense. In addition, when the technical terms used herein are incorrect technical terms that do not accurately express the spirit of the technology disclosed herein, it should be replaced with technical terms that can be understood correctly by those skilled in the art. In addition, the general terms used herein should be interpreted as defined in the dictionary, or according to the context before and after, and should not be interpreted in an excessively reduced sense.

Also, the singular forms used herein include the plural forms unless the context clearly indicates otherwise. In this specification, terms such as “consisting of” or “comprising” should not be construed as necessarily including all of the various components or steps described in the specification, and some of the components or some steps It should be construed that it may not be included or may further include additional components or steps.

In addition, terms including ordinal numbers, such as first and second, as used herein may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments disclosed herein will be described in detail with reference to the accompanying drawings, and the same or similar components will be given the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted.

In addition, in describing the technology disclosed herein, if it is determined that the detailed description of the related known technology may obscure the gist of the technology disclosed herein, the detailed description thereof will be omitted. In addition, it is to be noted that the accompanying drawings are only for easily understanding the spirit of the technology disclosed in this specification, and the spirit of the technology should not be construed as being limited by the accompanying drawings.

Hereinafter, a first embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a diagram showing an advertisement providing system according to a first embodiment of the present invention.

As shown in FIG. 1, the advertisement providing system according to the first embodiment of the present invention includes a terminal apparatus 100 for receiving an advertisement, a service apparatus 200 for providing online usage information of the terminal apparatus 100, And an advertisement platform device 300 that provides an advertisement to the terminal device 100 using the online usage information of the terminal device 100.

The terminal device 100 refers to a mobile device that receives an advertisement through an advertisement medium and performs a series of operations such as accessing an online service page related to the advertisement.

For example, the terminal device 100 may include, for example, a smart phone, a tablet PC, a PDA, and the like, and is not limited thereto. The advertisement may be received through an advertisement medium, and an online service page (eg, an advertiser) may be used. Page) Any device capable of driving a browser for access may be included.

Here, as an advertisement medium enabling advertisement reception in the terminal device 100, for example, an application running on the terminal device 100 or an online service page that can be accessed by calling a browser in the terminal device 100 is applicable. In the first embodiment of the present invention, it is assumed that the advertisement medium enabling the advertisement reception in the terminal device 100 is an application.

In this regard, in the case of an application that operates as an advertisement medium in the terminal device 100, a route guidance service is provided to the terminal device 100, and the advertisement media device 300 is provided while providing a route guidance service to the terminal device 100. Advertisement received from the) to be displayed on the terminal device (100).

Here, the route guidance service may include, for example, a navigation service, a navigation (walking) service, a geographic information guidance service, and the like, but is not limited thereto, and a user intention (eg, setting a destination or a departure point) for a place. ) Can include all services that can be identified.

However, hereinafter, it will be described on the premise that the above route guidance service is a navigation service for guiding a route to a departure destination set by a user.

For reference, the terminal device 100 checks the current location in relation to the above navigation service. The current location confirmation may be performed using, for example, a global positioning system (GPS).

The service device 200 refers to a server for providing an online service page (eg, an advertiser page) to the terminal device 100.

Such a service apparatus 200 may collect online usage information of the terminal apparatus 100 connected to the online service page and provide the same to the advertisement platform apparatus 300.

Here, the online usage information may include, for example, log information such as access information, search information, reading information, and purchase information on an online service page, and may be collected for the terminal device 100, which is not limited thereto. The information can all be included.

The advertisement platform device 300 checks the movement path of the terminal device 100 in relation to the navigation service being used in the terminal device 100, and displays advertisements assigned to each of the plurality of advertisement designation sites existing on the movement path. Refers to a server for providing to (100).

Here, the advertisement designation place is registered in the advertisement platform device 300 of their advertisements among a plurality of offline places (eg, large marts, department stores, family restaurants, amusement parks) existing on the movement path of the terminal device 100. Refers to a place

On the other hand, according to the first embodiment of the present invention, it has been mentioned that the advertisement platform device 300 to provide the terminal device 100 with the advertisement specified in the advertisement designation place.

In this regard, in the case of the advertisement designation place, for example, through the online service page provided by the service device 200, they may promote their products (contents) or sell them in the same manner as offline.

As described above, since the product (content) sold at the advertisement designated place is promoted on the online service page or sold in the same manner as the offline, the online use information collected by the service device 200 is closely related to the advertisement designated place on the offline. It can be said that it can be established.

As a result, if the online usage information that is closely related to the offline advertisement designation place can be used to provide the advertisement designated at the advertisement designation place, the advertisement effect can be expected to increase.

Accordingly, the first embodiment of the present invention proposes a method of using online usage information to provide the terminal apparatus 100 with an advertisement designated at an advertisement designation place. Hereinafter, the terminal apparatus 100 and the advertisement for implementing the same are described below. The configuration of the platform device 300 will be described in detail.

First, a terminal device 100 according to a first embodiment of the present invention will be described with reference to FIG. 2.

2 is a diagram illustrating a schematic configuration of a terminal device 100 according to a first embodiment of the present invention.

As shown in FIG. 2, the terminal device 100 according to the first embodiment of the present invention includes a connection processing unit 110 and a navigation service for processing access to an online service page provided by the service device 200. In relation to this, it has a configuration that includes an advertisement processing unit 120 for processing an advertisement.

Here, the advertisement processing unit 120 corresponds to an application which is an advertisement medium capable of providing a navigation service for the terminal device 100 and processing an advertisement received from the advertisement platform device 300.

The whole or at least part of the configuration of the terminal device 100 including the connection processor 110 and the advertisement processor 220 may be implemented in the form of a software module or a hardware module executed by a processor, or a combination of a software module and a hardware module. It may be implemented in the form.

As a result, the terminal device 100 according to the first embodiment of the present invention receives the advertisement specified in the advertisement designation place from the advertisement platform device 300 while using the navigation service through the above configurations. Each component in the terminal device 100 will be described in detail.

The connection processing unit 110 performs a function of processing access to the online service page.

More specifically, the connection processing unit 110 accesses an online service page provided by the service device 200 according to address information (for example, a url) input on the terminal device 100, thereby making online on the terminal device 100. Search, view, and purchase (eg, add to cart) the products (contents) existing on the service page.

In this regard, in the service apparatus 200, when an operation such as searching, viewing, or purchasing a product (content) is performed from the terminal apparatus 100 connected to an online service page, log information related to each activity is displayed. As a collection is provided to the advertising platform device 300.

The advertisement processing unit 120 performs a function of processing a navigation service.

More specifically, when the destination setting is made according to the execution of the navigation service in the terminal device 100, the advertisement processing unit 120 extracts a movement route using the current location as a starting point, and guides the extracted movement route. To the user.

In this case, when the destination setting is made in the terminal device 100, the advertisement processing unit 120 provides only the starting point information and the destination information to the advertisement platform device 300 by using only the starting point information and the destination information in the advertising platform device 300. By checking the movement path of the terminal device 100 by itself, or by providing the movement path itself extracted for the terminal device 100 to the advertising platform device 300, it can be confirmed by the advertising platform device 300. Make sure

Here, the subject providing information related to the movement path to the advertisement platform device 300 may be a navigation server (not shown) linked with the terminal device 100, not the terminal device 100 itself.

In addition, the advertisement processor 120 performs a function of receiving an advertisement.

More specifically, when an advertisement is received from the advertisement platform device 300 while using the navigation service, the advertisement processor 120 displays the received advertisement in the advertisement display area of the navigation service screen.

For reference, the advertisement received from the advertisement platform device 300 is placed in the effective advertisement designated place selected using the online usage information of the terminal apparatus 100 among the plurality of advertisement designated places existing on the movement path of the terminal apparatus 100. The designated advertisement, and a detailed description thereof will be described in the detailed description of the advertisement platform device 300.

Each component in the terminal device 100 described above has been mentioned that it may be implemented in the form of a software module or a hardware module executed by a processor, or may be implemented in a combination of a software module and a hardware module.

As such, a software module executed by a processor, a hardware module, or a combination of software modules and hardware modules may be implemented as a hardware system (eg, a computer system).

Therefore, hereinafter, a hardware system 1000 for implementing the terminal device 100 according to the first embodiment of the present invention will be described with reference to FIG. 3.

For reference, the following description is an example for implementing each component in the terminal device 100 described above in the hardware system 1000, and it is noted that each component and its operation may be different from the actual system. You will have to.

3 is a diagram illustrating a structure of a hardware system 1000 for implementing the terminal device 100 according to the first embodiment of the present invention.

As shown in FIG. 3, the hardware system 1000 according to the first embodiment of the present invention may have a configuration including a processor 1100, a memory interface 1200, and a peripheral device interface 1300. .

Such components in hardware system 1000 may be individual components or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).

Here, in the case of a bus system, any one or more individual physical buses, communication lines / interfaces, and / or multi-drops or points connected by appropriate bridges, adapters, and / or controllers. It is an abstraction that represents point-to-point connections.

The processor 1100 communicates with the memory 1210 through the memory interface 1200 to perform various functions in the hardware system, thereby executing various software modules stored in the memory 1210.

In this case, the memory 1210 may store the connection processing unit 110 and the advertisement processing unit 120 in each of the components in the terminal device 100 described with reference to FIG. 2 in the form of a software module. Can be stored.

For the above operating systems (e.g., embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, or VxWorks), common system tasks (e.g. memory management, storage devices) It includes various procedures, instruction sets, software components, and / or drivers for controlling and managing control, power management, etc.) and facilitates communication between various hardware modules and software modules.

For reference, the memory 1210 may include a memory hierarchy including, but not limited to, cache, main memory, and secondary memory. For the above memory hierarchy, for example, RAM (eg, SRAM, DRAM). , DDRAM), ROM, FLASH, magnetic and / or optical storage devices (eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.)).

The peripheral device interface 1300 serves to enable communication between the processor 1100 and the peripheral device.

In the case of the peripheral device, to provide a different function to the computer system, in the first embodiment of the present invention, for example, the positioning device 1310, the communication device 1320, and the input / output device 1330 may be included. have.

Here, the positioning device 1310 is, for example, refers to a device that can determine the current location of the terminal device 100, for example, GPS (Global Positioning System) may correspond to this.

In addition, the communication device 1320 performs a role of providing a communication function with another device. For this purpose, for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, and a codec (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.

Such communication protocols supported by the communication device 1320 include, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE. (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols for providing a communication environment with other devices.

In addition, the input / output device 1330 serves as a controller for controlling an I / O device interoperating with other hardware systems. In the first embodiment of the present invention, for example, a display 1321 capable of displaying various service screens may be used. It can be in charge of the control.

As a result, each component in the advertisement platform device 300 stored in the memory 1210 in the form of a software module may be executed through the memory interface 1100 and the peripheral device interface 1300 when executed by the processor 1100. By performing communication with the positioning device 1310 and the communication device 1320, an advertisement designated at the advertisement designation place during the use of the navigation service may be received from the advertisement platform device 300.

After the description of the terminal device 100 has been completed, the configuration of the advertisement platform device 300 according to the first embodiment of the present invention will be described with reference to FIG. 4.

4 is a view showing a schematic configuration of an advertising platform device 300 according to a first embodiment of the present invention.

As shown in FIG. 4, the advertisement platform device 300 according to the first embodiment of the present invention includes a confirmation unit 310 for confirming a plurality of advertisement designation places existing on a movement path of the terminal device 100, A selection unit 330 for selecting an effective advertisement designation place related to the terminal device 100 among a plurality of advertisement designation places, and a controller 340 for allowing advertisements designated at the effective advertisement designation place to be provided to the terminal device 100. It has a configuration to include.

In addition, the advertisement platform device 300 according to the first embodiment of the present invention, in addition to the above-described configuration, the determination unit 320 and the terminal device 100 for determining the degree of interest of the user terminal device 100 to the effective advertisement designation place. ) May further include a provision unit 350 for providing an advertisement.

The whole or at least part of the configuration of the advertisement platform device 300 including the identification unit 310, the determination unit 320, the selection unit 330, the control unit 340, and the providing unit 350 is determined by a processor. It may be implemented in the form of a software module or a hardware module to be executed, or may be implemented in a combination of a software module and a hardware module.

As a result, the advertisement platform apparatus 300 according to the first embodiment of the present invention selects an effective advertisement designation place related to the terminal device 100 among a plurality of advertisement designation places through the above configurations, and is assigned to an effective advertisement designation place. Advertisement that can be provided to the terminal device 100, hereinafter will be described in detail for each component in the advertising platform device 300 for this purpose.

The verification unit 310 performs a function of checking an advertisement designation place.

More specifically, when the movement path of the terminal device 100 is confirmed in relation to the navigation service being used by the terminal device 100, the identification unit 310 identifies a plurality of advertisement designation places existing on the movement path. .

In this case, the verification unit 310 may identify the movement path of the terminal device 100 by using the starting point information and the destination information received from the terminal device 100.

For reference, when the movement path is received from the terminal device 100, the received movement path may be checked as it is as the movement path of the terminal device 100.

Here, the movement route of the terminal device 100 may include a starting point and a destination, and a plurality of waypoints existing between the starting point and the destination. For the destination and each waypoint, the time point at which the terminal device 100 arrives at the corresponding place is determined. Can be calculated.

The time point at which the terminal device 100 arrives may be calculated using the time point when the terminal device 100 starts from the starting point and the distance between the starting point and each place.

For reference, the plurality of advertisement designation places may correspond to a starting point, a destination, or a waypoint existing on the movement path of the terminal device 100.

The determining unit 320 determines a degree of interest in the advertisement designation place.

More specifically, the determination unit 320 determines the degree of interest of the user of the terminal device 100 with respect to each of a plurality of advertisement designation sites existing on the movement path of the terminal device 100.

At this time, the determination unit 320 may determine the degree of interest of the user of the terminal device 100 for each of the plurality of advertisement designation locations, by using the online usage information received for each of the plurality of advertisement designation sites from the service device 200. Can be.

Here, the online usage information includes log information such as, for example, access information, search information, reading information, and purchase information in relation to the terminal device 100, and each of these log information includes respective interest levels for interest determination. Score can be given.

Each log information may be given a different interest discrimination score depending on how much the log information is related to the purchase intention of the user of the terminal device 100.

For example, in the case of purchase information (eg, shopping cart) among log information, since the information is intuitively related to the user's purchase intention rather than the access information, search information, and reading information, the interest discrimination score is higher than the remaining log information. May be granted.

As a result, the determination unit 320 derives the result of performing the interest calculation scores added to each log information in the online usage information or performs other calculations, and determines the derived result as the interest degree for each of the plurality of advertisement designation places. can do.

The selector 330 performs a function of selecting an effective advertisement designation place.

More specifically, the selector 330 designates an effective advertisement among a plurality of advertisement designation places existing on the movement path of the terminal device 100 by using the result of determining the interest of the user of the terminal device 100 for each advertisement designation place. You choose as a place.

In this case, the selector 330 may select an advertisement designation place having a determined interest level or more among the plurality of advertisement designation places existing on the movement path of the terminal device 100 as an effective advertisement designation place.

Here, since the degree of interest determined for the advertisement designated place is greater than or equal to the threshold, it means that the user of the terminal device 100 has high interest in the product (content) sold at the advertisement designated place. When provided to the terminal device 100, it can be seen that the minimum advertising effect can be guaranteed.

For reference, the threshold of interest level for selecting an effective advertisement designation place is sufficient to determine a user's intention of purchase, and the size of interest level exists on the movement path of the operator or the terminal device 100. Of course, it can be increased or decreased depending on the average value of.

The controller 340 performs a function of controlling the advertisement provision for the effective advertisement designated place.

More specifically, when the selection of the effective advertisement designation place is completed, the control unit 340 causes the providing unit 350 to provide the effective advertisement designation place when the terminal device 100 arrives at the effective advertisement designation place along the movement path. The control signal is transmitted to provide the advertisement specified in the terminal apparatus 100.

At this time, the control unit 340, for example, when the terminal device 100 arrives at the effective advertisement designation point by using the distance between the starting point on the movement route and the effective advertisement designation point, and the departure point of the terminal device 100 from the starting point. Can be expected.

For reference, if it is possible to check the location of the terminal device 100 in real time, it will be understood that the point of time when the terminal device 100 arrives at the effective advertisement designation location using the real-time location of the terminal device 100 will be apparent. .

On the other hand, when there are a plurality of advertisement designation places where the user's interest in the terminal device 100 with respect to a specific location (for example, a waypoint) on the movement path of the terminal device 100 is greater than or equal to a threshold value, a plurality of effective advertisement designations for a specific location are designated. It can be expected that a place can be selected.

In this case, the controller 340 may differently determine an advertisement providing time for providing an advertisement to the terminal device 100 according to the magnitude of interest determined for each of the plurality of effective advertisement designating places.

For example, the control unit 340 may provide an advertisement providing time of a specific effective advertising designated place having the greatest interest among a plurality of effective advertising designated places existing for a specific place, and a terminal device (such as an advertisement providing point of a remaining effective advertising designated place). By determining that the terminal 100 is close to the point of arrival at the specific location, the advertisement designated at the specific effective advertisement designation place having the greatest interest may be provided at the time when the location of the terminal apparatus 100 is closest to the specific location.

As a result, the controller 340 may actively induce the visit of the user of the terminal device 100 to the specific effective advertisement designated place having the highest interest, and thus the effect of the advertisement on the specific effective designated place of the highest interest is remaining. It can be guaranteed prior to the effective advertisement designation place.

In addition, when the plurality of effective advertisement designated places are selected for the specific location, the controller 340 may display the advertisement provided to the terminal device 100 according to the magnitude of interest determined for each of the plurality of effective advertisement designated places. Advertisement display holding time for maintaining the state displayed in (100) can be determined differently.

For example, the control unit 340 may be configured to display the advertisement display holding time of the specific effective advertisement designation place with the greatest interest among the plurality of effective advertisement designation places existing for the specific place, which is longer than the advertisement display holding time of the remaining effective advertisement designation place. By determining the number of times, the more time the advertisement is assigned to the effective advertisement designation place with the greatest interest, the longer the exposure time is exposed to the user of the terminal apparatus 100.

As a result, the controller 340 may actively induce the visit of the user of the terminal device 100 to a specific effective advertisement designation place with the highest interest as in the case of determining the advertisement providing time, and thus, the specific validity having the greatest interest. Advertisement effect on the designated place can be guaranteed prior to the remaining effective advertising place.

On the other hand, each configuration in the above-described advertising platform device 300 is implemented in the form of a software module or a hardware module executed by a processor, or may be implemented in the form of a combination of a software module and a hardware module. have.

Therefore, hereinafter, a hardware system for implementing the advertisement platform device 300 according to the first embodiment of the present invention will be described. Prior to the description, the contents described below are examples for implementing the respective components in the advertisement platform device 300 described above in the computer system, and each configuration and its operation may be different from the actual system. .

5 is a diagram showing the structure of a hardware system for implementing the advertising platform device 300 according to the first embodiment of the present invention.

As shown in FIG. 5, the hardware system 2000 according to the first embodiment of the present invention may have a configuration including a processor 2100, a memory interface 2200, and a peripheral device interface 2300. .

Each component in hardware system 2000 may be a separate component or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).

The processor 2100 communicates with the memory 2210 through the memory interface 2200 to perform various functions in a hardware system, thereby executing various software modules stored in the memory 2210.

Herein, the memory 2210 includes components of the advertisement platform device 300 described with reference to FIG. 4.

The identification unit 310, the determination unit 320, the selection unit 330, the control unit 340, and the providing unit 350 may be stored in the form of a software module, and other operating systems may be additionally stored.

For the above operating systems (e.g., embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, or VxWorks), common system tasks (e.g. memory management, It includes various procedures, instruction sets, software components and / or drivers for controlling and managing storage devices, power management, etc.) and facilitates communication between various hardware modules and software modules.

For reference, the memory 2210 may include a memory hierarchy including but not limited to a cache, a main memory, and a secondary memory. The above memory hierarchy may include, for example, RAM (eg, SRAM, DRAM). , DDRAM), ROM, FLASH, magnetic and / or optical storage devices (eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.)).

The peripheral device interface 2300 serves to enable communication between the processor 2100 and the peripheral device.

In the case of the above peripheral device, to provide a different function to the computer system, for example, the communication device 2310 may be included in the first embodiment of the present invention.

Herein, the communication device 2310 performs a role of providing a communication function with another device. For this purpose, for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, and a codec (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.

Such communication protocols supported by the communication device 2310 include, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE. (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols for providing a communication environment with other devices.

As a result, each component in the advertisement platform device 300 stored in the memory 2210 in the form of a software module may be executed through the memory interface 2200 and the peripheral device interface 2300 when executed by the processor 2100. By performing communication with the communication device 2310, a valid advertisement designation place associated with the terminal device 100 is selected from among a plurality of advertisement designation places, and an advertisement specified in the effective advertisement designation place is provided to the terminal device 100. It can be.

As described above, according to the terminal device 100 and the advertisement platform device 300 according to the first embodiment of the present invention, the terminal device (among the plurality of advertisement designation places existing in the movement path of the terminal device 100) By selecting the effective advertisement designation place based on the online usage information of 100), by providing the terminal apparatus 100 with the advertisement assigned to the selected effective advertisement designation place, the advertisement effect on the terminal apparatus 100 can be greatly improved. have.

Hereinafter, an operation flow in the advertisement platform device 300 according to the first embodiment of the present invention will be described with reference to FIG. 6. For convenience of description, the configuration shown in FIGS. 1 to 5 will be described. This reference number will be explained.

First, when the movement path of the terminal device 100 is confirmed in relation to the navigation service being used by the terminal device 100, the confirmation unit 310 checks a plurality of advertisement designation places existing on the movement path (S110-). S120).

Then, the determination unit 320 determines the degree of interest of the user of the terminal device 100 with respect to each of the plurality of advertisement designation sites existing on the movement path of the terminal device 100 (S130).

Subsequently, the selection unit 330 is an effective advertisement designation place among a plurality of advertisement designation places existing on the movement path of the terminal device 100 by using the result of determining the interest of the user of the terminal device 100 for each advertisement designation place. Select (S140).

After that, when the selection of the effective advertisement designated place is completed, the controller 340 causes the providing unit 350 to designate the effective advertisement designated place at the time when the terminal device 100 arrives at the effective advertisement designated place along the movement path. The control signal is transmitted to provide the advertisement to the terminal device 100 (S150).

Thereafter, the providing unit 350 provides the terminal apparatus 100 with the advertisement designated at the effective advertisement designation place according to the control signal received from the control unit 340, so that the terminal apparatus 100 displays the received advertisement on the navigation service screen. It is possible to display (S160).

As described above, according to the operation flow in the advertisement platform device 300 according to the first embodiment of the present invention, the terminal device 100 of a plurality of advertisement designation places existing in the movement path of the terminal device 100. By selecting the effective advertisement designation place based on the online usage information of the to provide the terminal device 100 with the advertisement specified in the selected effective advertising designation place, it is possible to greatly enhance the advertising effect on the terminal device 100.

Hereinafter, a second embodiment of the present invention will be described with reference to the accompanying drawings.

7 is a diagram illustrating a navigation service providing system according to a second embodiment of the present invention.

As shown in FIG. 7, the navigation service providing system according to the second embodiment of the present invention includes a terminal device 400 using a navigation service and a service device providing a navigation service to the terminal device 400 ( 500).

Here, the terminal device 400 refers to a small device that can use the navigation service.

For example, the terminal device 400 may be a smart phone, a tablet PC, a PDA, or the like, and the present invention is not limited thereto, and any terminal device 400 may be any type of small device that can use a navigation service provided from the service device 500. May be included.

Since the navigation dedicated device (not shown) mainly used in a vehicle is superior in performance compared to a small terminal, the navigation dedicated device (not shown) is free from the capacity limitation of data provided from a server (not shown) when using the navigation service.

Accordingly, a server providing a navigation service for a navigation-only device, based on the pre-built large-capacity map data, provides (downloads) all of the large-capacity (eg 32GB) map data to the navigation-only device if necessary. It can provide a navigation service.

However, it is virtually impossible for a small terminal to receive (download) a large amount of map data, particularly 3D map data, for a navigation-only device.

Therefore, conventionally, in the case of 2D map data, map data for a small terminal has been constructed and used separately from map data for a navigation dedicated device.

In this way, 3D map data may also be separately constructed for small terminals, but in terms of cost and management, efficiency is reduced, and 3D map data for small terminals to be separately constructed may also be large, unlike 2D. The satisfaction obtained by the 3D representation of the navigation service in the terminal will not be large.

Accordingly, in the present invention, the map data optimized for the terminal device is flexibly provided by using a large amount of map data (e.g., 3D map data) for a navigation-only device without constructing map data for a small terminal separately. I would like to propose a solution.

The service device 500 is optimized for the terminal device 400 by using the large-capacity map data that is already built, without separately constructing a method proposed by the present invention, that is, a map for the small terminal, that is, the terminal device 400. It is a device for providing a navigation service of the present invention, which can flexibly provide the map data.

Of course, the service device 500 may also provide an existing navigation service for a navigation dedicated device (not shown) by using a large amount of built-in map data.

The service device 500 is preferably a server type device.

For reference, the service apparatus 500 according to the second exemplary embodiment of the present invention may be understood as the same or at least a corresponding relationship with the service apparatus 200 described in the first exemplary embodiment of the present invention.

When the navigation function is turned on, the terminal device 400 connects to the service device 500 and provides (enter) the destination search word input by the user to the service device 500 through the navigation function.

For example, the terminal device 400 may be turned on by executing a navigation application which is basically mounted inside or additionally mounted through a separate download process.

When the navigation function is turned on, the terminal device 400 may access the service device 500 through a wired or wireless communication network.

When the input of the destination search word from the terminal device 400 is confirmed, the service device 500 checks the performance of the terminal device 400 with respect to the corresponding terminal device 400.

In this case, the performance of the terminal device 400 refers to the memory capacity of the terminal device 400, the size of the display module (eg, LCD) included in the terminal device 400, the resolution of the display module (eg, LCD), the terminal device. It may be confirmed based on the processing capacity of the CPU provided in 400.

For example, the terminal device 400, at the same time or immediately after providing (input) a destination search word to the service device 500, information necessary for checking the performance of the terminal device 400, that is, a memory capacity and a display module ( For example, the size of the LCD, the resolution of the display module (eg, the LCD), the processing capacity of the CPU, and the like may be provided to the service device 500.

Accordingly, the service device 500 may be configured based on information provided from the terminal device 400, that is, memory capacity, size of the display module (eg, LCD), resolution of the display module (eg, LCD), processing capacity of the CPU, and the like. The performance of the terminal device 400 may be checked.

In addition, the service device 500 selects some map data different from the single map data generated for the navigation service according to the performance of the terminal device 400 in relation to the destination search word.

More specifically, after confirming the performance of the terminal device 400, the service device 500 checks the capacity that can be accommodated in the terminal device 400 based on the performance of the terminal device 400.

Thereafter, the service device 500 selects some map data according to the capacity that can be accommodated in the terminal device 400 in relation to the destination search word from the above-described single map data.

In this case, the above-described single map data is one map used for providing a navigation service of the present invention targeting a conventional navigation service for a navigation dedicated device (not shown) and a small terminal, that is, a terminal device 400. Means data.

More specifically, the above-described single map data may include existing large-capacity map data (eg, 3D map data) that is previously built (created) to provide an existing navigation service for a navigation dedicated device (not shown). Is preferable.

Such single map data, that is, existing large-capacity map data (eg, 3D map data) may be in the form of a DB provided in the service device 500 or may be in the form of a DB provided separately from the service device 500.

That is, the service device 500 checks the capacity that can be accommodated in the terminal device 400 on the basis of the performance of the terminal device 400, and then targets the navigation dedicated device (not shown) from the above-described single map data. From the existing large-capacity map data (for example, 3D map data) previously built (produced) to provide a conventional navigation service, to select some different map data according to the performance of the terminal device 400 in relation to the destination search query will be.

In addition, the service device 500 provides the terminal device 400 with some map data selected as described above.

In this case, the terminal device 400 may output a navigation screen related to the destination search word based on some map data provided (downloaded) from the service device 500.

More specifically, in the terminal device 400, data that is pre-stored basically together with a navigation application or previously provided (downloaded) by the service device 500 and stored in advance, such as roads, alleys, rivers, Data such as a bridge may exist as a background image on the navigation screen.

In this case, the terminal device 400 combines previously stored data (for example, a background image) and some map data provided (downloaded) in real time according to the current destination search word input as described above, and provides a navigation screen related to the destination search word. You can print

What is important here is that some of the map data provided by the service apparatus 500 of the present invention differs according to the performance of the terminal apparatus 400.

That is, if there is another terminal device (not shown) that inputs the same destination search word and the performance of the terminal device (not shown) is different from the performance of the terminal device 400 described above, the service device 500 may be a single unit. Some of the map data selected from the map data and provided (downloaded) to the terminal device (not shown) will be different from some of the map data provided (downloaded) to the terminal device 400.

Hereinafter, the configuration of the terminal device 400 according to the second embodiment of the present invention will be described in more detail with reference to FIG. 8.

As shown in FIG. 8, the terminal device 400 according to the second embodiment of the present invention includes a navigation function unit 410 and a data storage unit 420.

The navigation function unit 410 is a function unit that controls and manages all operations for using the navigation function in the terminal device 400.

The navigation function unit 410 may be a navigation application that is basically mounted inside the terminal device 400 or additionally mounted through a separate download process, or may be implemented by a program that works with the navigation application.

When the navigation function is turned on in the terminal device 400, the navigation function unit 410 connects to the service device 500, and inputs a destination search word input by the user through the navigation function. Will be provided (input).

For example, the navigation function unit 410 may turn on the navigation function by executing a navigation application which is basically mounted inside or additionally mounted through a separate download process.

When the navigation function is turned on, the navigation function unit 410 may connect to the service device 500 through a wired or wireless communication network.

Thereafter, the navigation function unit 410 provides (enter) the destination search word input by the user through the navigation function.

At this time, the navigation function unit 410, at the same time or immediately after providing (input) the destination search word to the service device 500, information necessary for checking the performance of the terminal device 400, that is, memory capacity, display module (eg The size of the LCD, the resolution of the display module (eg, the LCD), the processing capacity of the CPU, etc. may be provided to the service apparatus 500.

When some map data is provided (downloaded) from the service device 500, the navigation function unit 410 outputs a navigation screen related to the destination search word based on some provided map data.

The data storage unit 420 stores data related to the navigation service.

In more specific example, the data storage unit 420 is basically stored with the navigation application or previously provided (downloaded) from the service device 500 previously stored (eg, roads, alleys, rivers, Data such as a bridge may be stored as a background image on the navigation screen.

In this case, the navigation function unit 410 may store some map data provided (downloaded) from the service apparatus 500 in the data storage unit 420 as described above.

In addition, the navigation function unit 410 combines previously stored data (eg, a background image) and some map data provided (downloaded) in real time according to the current destination search word input as described above in the data storage unit 420, A navigation screen related to the destination search word may be output.

Here, combining previously stored data (e.g., background image) and some map data provided (downloaded) in real time according to the current destination search term input, using augmented reality technology, 3D image combining technology, etc. On the background image of the 2D form according to the above, it may be realized by displaying a 3D image of a building to be described later according to the above-mentioned some map data.

Each configuration in the terminal device 400 described above may be implemented in the form of a software module or a hardware module executed by a processor, or may be implemented in a combination of a software module and a hardware module.

Therefore, hereinafter, a hardware system 3000 for implementing the terminal device 400 according to the second embodiment of the present invention will be described with reference to FIG. 9.

For reference, the contents described below are examples for implementing the respective components in the terminal device 400 described above in the hardware system 3000, and each configuration and its operation may be different from the actual system. to be.

9 is a diagram illustrating a structure of a hardware system 3000 for implementing a terminal device 400 according to a second embodiment of the present invention.

As shown in FIG. 9, the hardware system 3000 according to the second embodiment of the present invention may have a configuration including a processor 3100, a memory interface 3200, and a peripheral device interface 3300. .

Such components in hardware system 3000 may be individual components or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).

The processor 3100 communicates with the memory 3210 through the memory interface 3200 to perform various functions in a hardware system, thereby executing various software modules stored in the memory 3210.

Here, the navigation unit 410 and the data storage unit 420, which are components of the terminal device 400 described with reference to FIG. 8, may be stored in the memory 3210 in the form of a software module. May be stored further.

For reference, the memory 3210 may include a memory hierarchy including but not limited to cache, main memory, and secondary memory. For the above memory hierarchy, for example, RAM (eg, SRAM, DRAM). , DDRAM), ROM, FLASH, magnetic and / or optical storage devices (eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.)).

The peripheral interface 3300 serves to enable communication between the processor 3100 and the peripheral device.

In the case of the above peripheral device, to provide different functions to the computer system, in the second embodiment of the present invention, for example, the communication device 3310 and the input / output device 3320 may be included.

Here, the communication device 3310 performs a role of providing a communication function with other devices, for example, an antenna system, an RF transceiver, one or more amplifiers, tuners, one or more oscillators, digital signal processors, codecs (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.

Such communication protocols supported by the communication device 3310 include, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE. (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols providing a communication environment with other devices.

The input / output device 3320 serves as a controller for controlling an I / O device interworking with other hardware systems. In the second embodiment of the present invention, a display for supporting a destination search word input screen and a navigation screen is displayed. 3331 may be in charge of control.

Here, the display 3321 supports a touch interface formed on the screen.

As a result, each component in the terminal device 400 stored in the form of a software module in the memory 3210 communicates with each other through the memory interface 1100 and the peripheral device interface 3300 when executed by the processor 3100. By performing communication between the device 3310 and the input / output device 3320, the destination search word and information required for performance verification are provided to the service device 500, and based on some map data provided (downloaded) from the service device 500. The navigation screen can be displayed.

Hereinafter, the configuration of the service apparatus 500 according to the second embodiment of the present invention will be described in more detail with reference to FIG. 10.

As shown in FIG. 10, the service apparatus 500 according to the second exemplary embodiment of the present invention checks the terminal performance for checking the performance of the terminal apparatus 400 with respect to the terminal apparatus 400 to which the destination search word is input. A data selection unit 520 for selecting some map data different from the single map data generated for the navigation service according to the performance of the terminal device 400 in relation to the destination search word, and the screening unit 520. A map data providing unit 530 may be provided to the terminal device 400 to provide a part of the map data so that the terminal device 400 outputs a navigation screen related to the destination search word based on the partial map data.

The whole or at least part of the configuration of the service apparatus 500 including the terminal performance checking unit 510, the data selecting unit 520, and the map data providing unit 530 mentioned above may be in the form of a software module executed by a processor or It may be implemented in the form of a hardware module, or may be implemented in the form of a combination of a software module and a hardware module.

As a result, in the case of the service apparatus 500 according to the second embodiment of the present invention, the navigation service is provided to the small terminal, that is, the terminal apparatus 400 through the above configurations. Hereinafter, the service apparatus 500 for implementing the service apparatus 500 will be described. Each configuration will be described in detail.

The terminal performance checking unit 510 checks the performance of the terminal device 400 with respect to the terminal device 400 to which the destination search word is input.

That is, when the destination search word is input (provided) from the connected terminal device 400, the terminal performance checking unit 510 checks the performance of the terminal device 400 with respect to the corresponding terminal device 400.

Accordingly, the terminal performance checking unit 510 may include information provided from the terminal device 400, that is, memory capacity, size of the display module (eg, LCD), resolution of the display module (eg, LCD), processing capacity of the CPU, and the like. On the basis of this, the performance of the terminal device 400 can be confirmed.

Hereinafter, for convenience of description, as a second embodiment, the performance of the terminal device confirmed based on the memory capacity, the size of the display module (e.g. LCD), the resolution of the display module (e.g. LCD), the processing capacity of the CPU, etc. Performance 1, performance 2, and performance 3, and the capacity of performance 1 is 2GB, the capacity of performance 2 is 6GB, and the capacity of performance 3 is assumed to be 10GB I'll explain.

For convenience of explanation, it will be assumed that the performance of the terminal device 400 is confirmed as the performance 1.

The data selection unit 520 selects some map data different from the single map data generated for the navigation service according to the performance of the terminal device 400 in relation to the destination search word.

More specifically, after checking the performance of the terminal device 400, the data selection unit 520 checks the capacity that can be accommodated in the terminal device 400 based on the performance of the terminal device 400.

The data selection unit 520 selects some map data according to the capacity that can be received by the terminal device 400 in relation to the destination search word from the above-described single map data.

That is, if the performance of the terminal device 400 is confirmed as the performance 1 as described above, the data selection unit 520 is accommodated in the terminal device 400 based on the performance 1 of the terminal device 400. You can see the available capacity at 2GB.

Thereafter, the data selection unit 520 selects some of the map data according to the capacity of 2 GB that can be accommodated in the terminal device 400 in relation to the destination search word from the above-described single map data.

As described above, the data selection unit 520 may use some of the map data according to the capacity of the terminal device 400 that is differently determined according to the performance of the terminal device 400 in relation to the destination search word from the above-described single map data. By screening, some of the map data different according to the performance of the terminal device 400 is screened.

The single map data will be described in more detail as follows.

The single map data includes, for each building, 3D image information of the building, location information of the building, name information of the building, and scale information including at least one of the shape, number of floors, height, total area, and side area of the building. And object data comprising at least one of storefront information of the building.

In other words, the single map data includes object data for each building.

Here, the 3D image information constituting the object data of the building is information for displaying the building as a 3D image on the navigation screen, and thus will be omitted because it will be information consisting of parameters for displaying the existing 3D image. .

The location information constituting the object data of the building is information for identifying the location of the building, for example, may be GPS coordinate information or address information, or represents a location such as a subway station name or a bus stop name. It may also be specific name information.

The scale information constituting the object data of the building is information for identifying the scale of the building, such as shape (e.g., round, square, polygon, etc.), number of floors (e.g., 2 stories below ground / 10 stories above ground), height ( Example: X m), front area (eg Y * Z m ² ), side area (eg Y * X m ² / Z * X m ² ).

The occupant store information that constitutes the object data of the building is information for identifying the store occupants on each floor of the building.The store name, store type (e.g., coffee shop, Italian restaurant, mobile phone, etc.) for each occupant store Agency, dentistry, obstetrics, etc.) may be included.

That is, the data selecting unit 520 checks the capacity that can be accommodated in the terminal device 400 based on the performance of the terminal device 400, and then targets the navigation dedicated device (not shown) from the above-described single map data. From the existing large-capacity map data (for example, 3D map data) previously built (produced) to provide an existing navigation service, some different map data are selected according to the performance of the terminal device 400 in relation to the destination search word. It is.

In this case, some of the map data includes 3D image information of the destination building retrieved by the destination search word, and depending on whether the 3D image information of the destination building exceeds the capacity that can be accommodated in the terminal device 400, 3D image information of some buildings located in the vicinity of the navigation path or the surrounding of the destination building to guide the destination building from the current location may optionally be further included.

A process of selecting some of the map data is described below in detail.

The data selection unit 520 searches the destination building according to the destination search word input from the terminal device 400 from the above-described single map data (eg, 3D map data).

For example, assuming that the destination search term is “Seoul Station, Chamber of Commerce and Industry, Sowbucks Coffee”, the data sorting unit 520, based on the above-described single map data (eg, 3D map data), an object for each building. Object data of a building (hereinafter, referred to as a destination building) related to the object search word may be searched from the data.

Accordingly, the data selection unit 520 extracts 3D image information from the object data of the destination building that matches the target keyword, and then 3D image information of the destination building to be included in some map data to be provided to the terminal device 400 later. Can be screened.

In addition, the data selection unit 520 may be based on at least one of a destination search history and a user type mapped with the terminal device 400, and the destination search word input from the terminal device 400 or the searched destination building of the foregoing. Generates a recommendation destination query based on object data.

To this end, the service device 500 of the present invention can map, store, and manage a destination search history that can be inferred from which destination in the past each terminal device has been visited. Of course, in a device separate from the service device 500, the destination search history may be mapped and stored and managed for each terminal device.

Meanwhile, in the service device 500 of the present invention, the user type (eg, gender, age, occupation, interest, etc.) may be mapped and stored and managed for each terminal device. Of course, in a device separate from the service device 500, a user type (eg, gender, age, occupation, interest, etc.) may be mapped and stored and managed for each terminal device.

Accordingly, the data selection unit 520 is input from the terminal device 400 based on at least one of a destination search history and a user type mapped with the terminal device 400 stored and managed in a separate device inside or outside. The target destination search word or the recommended destination search word based on the object data of the searched destination building described above may be generated.

For example, based on at least one of a destination search history and a user type mapped with the terminal device 400, the data selecting unit 520 may be a destination search term input from the terminal device 400 [Seoul Station, Chamber of Commerce and Industry, O'bucks Coffee], the user of the terminal device 400 recently visited in the vicinity of the navigation path or the destination building around the navigation path that leads from the current location of the terminal device 400 to the destination building Suggested destination search terms for searching scoops coffee, or recommendation target search words for searching other scoops coffee preferred by the user type group of the user of the terminal device 400 can be generated.

In another embodiment, the data selection unit 520 may be based on at least one of a destination search history and a user type mapped with the terminal device 400, and a destination search word input from the terminal device 400 [Seoul station, the sky and the sky. Based on the object data of the destination building searched by [Conference Building, Sowbucks Coffee], the terminal device 400 in the vicinity of the navigation path or the destination building around the navigation path that guides the current location of the terminal device 400 to the destination building. A search term for a search for another coffee shop that a user of recently visited, or a search term for a search for another building of the same size as the destination building and where the coffee shop is located, or a user of the terminal device 400 It is possible to generate a recommendation destination query for searching for other coffee shops preferred by the user type group having.

In addition, the data selection unit 520 may, from the above-described single map data (eg, 3D map data), present the building, that is, the terminal device 400 related to the recommendation target keyword generated above among the object data for each building. It is possible to retrieve object data of some buildings located near the navigation route or the destination building from the location to the destination building.

Accordingly, the data selecting unit 520 extracts 3D image information from the object data of some buildings that match the recommended search term, and then selects 3D images of some buildings to be included in some map data to be provided to the terminal device 400. Information can be sorted out.

In addition, the data selection unit 520 determines whether the 3D image information of the destination building exceeds the capacity of 2 GB of capacity 1, for example, performance 1, that is acceptable in the terminal device 400 identified above.

When the 3D image information of the destination building exceeds the capacity of 2 GB that can be accommodated in the terminal device 400, the data selecting unit 520 may provide some maps to provide only the 3D image information of the destination building to the terminal device 400. Include in the data.

On the other hand, the data selection unit 520, if the 3D image information of the destination building does not exceed 2GB of capacity that can be accommodated in the terminal device 400, not only the 3D image information of the destination building but also some buildings searched based on the recommended search term search terms. 3D image information is included in some map data to be provided to the terminal device 400.

In this case, the data selection unit 520 presupposes that 3D image information of the destination building is included in some map data when there are several buildings searched on the basis of the recommendation keyword, and some maps according to a predefined selection policy. 3D image information of several buildings may be selectively included in some map data within a range in which the capacity of the data does not exceed 2GB of capacity that can be accommodated in the terminal device 400.

The map data provider 530 provides some of the map data selected by the data selector 520 to the terminal device 400.

That is, the terminal device 400 combines previously stored data (eg, a background image) and some map data received (downloaded) in real time according to the current destination search word input as described above, and outputs a navigation screen related to the destination search word. can do.

In this case, if only some 3D image information of the destination building is included in the map data, only the destination building according to the destination search word may be represented as the 3D image on the navigation screen of the terminal device 400.

Meanwhile, if some map data includes 3D image information of the destination building and 3D image information of some building, the navigation screen of the terminal device 400 includes a current location of the destination building and the terminal device 400 according to the destination search word. Some buildings located in the vicinity of the navigation path or the surrounding of the destination building to guide to the destination building may be represented as a 3D image.

What is important here is that some of the map data provided by the service device 500 of the present invention using a single map data (eg, 3D map data) is different depending on the performance of the terminal device 400.

That is, if there is another terminal device (not shown) that inputs the same destination search word and the performance of the terminal device (not shown) is different from the performance of the terminal device 400 described above, the service device 500 may be a single unit. Some of the map data selected from the map data (eg, 3D map data) and provided (downloaded) to the terminal device (not shown) will be different from some of the map data provided (downloaded) to the terminal device 400.

Each of the components in the service apparatus 500 described above has been mentioned as being implemented in the form of a software module or a hardware module executed by a processor, or in the form of a combination of a software module and a hardware module.

Therefore, the hardware system 4000 for implementing the service apparatus 500 according to the second embodiment of the present invention will be described below with reference to FIG. 11.

For reference, the contents described below are examples for implementing the respective components in the service apparatus 500 described above in the hardware system 4000, and each configuration and its operation may be different from the actual system. to be.

11 is a diagram illustrating a structure of a hardware system for implementing the service apparatus 500 according to the second embodiment of the present invention.

As shown in FIG. 11, the hardware system 4000 for implementing the service apparatus 500 according to the second exemplary embodiment of the present invention may include a processor 4100, a memory interface 4200, and a peripheral device interface 4300. It may have a configuration including.

Each component within hardware system 4000 may be a separate component or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).

The processor 4100 communicates with the memory 4210 through the memory interface 4200 to perform various functions in a hardware system, thereby executing various software modules stored in the memory 4210.

In this case, the memory 4210 stores the terminal performance checking unit 510, the data selecting unit 520, and the map data providing unit 530 in the service device 500 described with reference to FIG. 10 in the form of a software module. Other operating systems may be additionally stored.

For reference, the memory 4210 may include a memory hierarchy including but not limited to cache, main memory, and secondary memory. For the above memory hierarchy, for example, RAM (eg, SRAM, DRAM). , DDRAM), ROM, FLASH, magnetic and / or optical storage devices (eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.)).

The peripheral interface 4300 serves to enable communication between the processor 4100 and the peripheral device.

In the case of the above peripheral device, to provide different functions to the computer system, in the second embodiment of the present invention, for example, the communication device 4310 may be included.

Herein, the communication device 4310 may perform a role of providing a communication function with another device. For this purpose, for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, and a codec (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.

As a communication protocol supported by the communication device 4310, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols for providing a communication environment with other devices.

As a result, each component in the service device 500 stored in the memory 4210 in the form of a software module communicates with the memory interface 4100 and the peripheral device interface 4300 when executed by the processor 4100. By performing communication with the device 4310, the navigation service of the present invention can be provided to a small terminal (terminal device).

As described above, according to the service apparatus 500 according to the second embodiment of the present invention, a single map data, for example, a navigation dedicated device, is constructed without separately constructing map data for a small terminal (terminal device). By using the target large-capacity 3D map data, by flexibly providing (part) the map data optimized for the terminal device, it is possible to derive the effect of providing a high-quality navigation service richly represented on the terminal device.

Hereinafter, referring to FIG. 12, a service providing flow in which a navigation service is provided according to a second embodiment of the present invention will be described. For convenience of description, the components shown in FIGS. 7 to 5 described above are referred to by reference numerals. I will explain with reference to.

In the operation method of the service apparatus 500 according to the present invention, when a destination search word is input (provided) from the terminal apparatus 400 (S210), the terminal apparatus 400 checks the performance of the terminal apparatus 400. (S220).

Thus, the operation method of the service device 500 according to the present invention, the information provided from the terminal device 400, that is, the memory capacity, the size of the display module (for example LCD), the resolution of the display module (for example LCD), Based on the processing capacity of the CPU, the performance of the terminal device 400 can be confirmed.

Hereinafter, for convenience of description, it is assumed that the performance of the terminal device 400 is confirmed as the performance 1.

In addition, the operation method of the service device 500 according to the present invention checks the capacity that can be accommodated in the terminal device 400 on the basis of the performance of the terminal device 400 checked in step S110 (S230).

That is, if the performance of the terminal device 400 is confirmed as the performance 1 as described above, the operation method of the service device 500 according to the present invention, the terminal based on the performance 1 of the terminal device 400 The capacity that can be accommodated in the device 400 can be confirmed as 2 GB.

In addition, the operation method of the service apparatus 500 according to the present invention may be different from the single map data (eg, 3D map data) generated for the navigation service according to the performance of the terminal device 400 in relation to the destination search word. Some map data according to the confirmed acceptable capacity (eg 2GB) is selected (S240-S260).

More specifically, the operation method of the service device 500 according to the present invention is based on at least one of a destination search history and a user type mapped to the terminal device 400 stored and managed in a separate device inside or outside. In operation S240, a destination search word input from the terminal device 400 or a recommendation destination search word based on the object data of the searched destination building described above is generated (S240).

Here, the recommended destination search word is for searching for some buildings located around the navigation route or around the destination building from the current location of the terminal device 400 to the destination building.

For example, assuming that the destination search word is "Seoul Station, Chamber of Commerce and Industry, and Bucks Coffee," the second embodiment, the operation method of the service device 500 according to the present invention, the terminal device 400 and Based on at least one of the mapped destination search history and the user type, the current location of the terminal device 400 based on the destination search word [Seoul Station, the Chamber of Commerce and Industry, Sowbucks Coffee] input from the terminal device 400 this time. In the vicinity of the navigation route leading to the destination building in the vicinity of the destination building, a search for the recommended destination for searching for other snooze coffee that the user of the terminal device 400 recently visited, or the user of the terminal device 400 Suggested destination search terms may be generated to search for other scoops coffees preferred by the user type group.

In another embodiment, the operation method of the service device 500 according to the present invention is based on at least one of a destination search history and a user type mapped with the terminal device 400, and is input from the terminal device 400. Based on the object data of the destination building searched by the destination search term [Seoul Station, Chamber of Commerce and Industry, Obucks Coffee], in the vicinity of the navigation path or the destination building that guides the current location of the terminal device 400 to the destination building. , A recommended destination search term for searching for another coffee shop recently visited by the user of the terminal device 400, or a search for a recommended destination for searching for another building in which the coffee shop has the same size as the destination building, or the terminal device A user may generate a recommendation target search word for searching for another coffee specialty shop preferred by the user type group of the user 400.

And the operation method of the service device 500 according to the present invention, from the above-described single map data (eg 3D map data), the destination building according to the destination search word input from the terminal device 400 in step S210 and step S240 Search for some buildings based on the search term generated by the target term (S250).

For example, assuming that the destination search term is "Seoul Station, Chamber of Commerce and Industry, Sowbucks Coffee", the operation method of the service apparatus 500 according to the present invention includes the above-described single map data (eg, 3D map data). From the object data of each building, the object data of a building (hereinafter, referred to as a destination building) related to the target keyword can be retrieved.

Accordingly, in the method of operating the service apparatus 500 according to the present invention, 3D image information is extracted from the object data of the destination building that matches the target keyword and included in some map data to be provided to the terminal device 400 later. 3D image information of the destination building can be screened out.

In addition, the operation method of the service device 500 according to the present invention, from the above-described single map data (for example, 3D map data), the building associated with the recommendation target keyword generated in the above-mentioned S120 of the object data for each building That is, the object data of some buildings located around the navigation path or around the destination building may be searched for from the current location of the terminal device 400 to the destination building.

Thus, the operation method of the service device 500 according to the present invention, extracting the 3D image information from the object data of the part of the building that matches the search term of the recommendation, and included in some map data to be provided later to the terminal device 400 3D image information of some buildings to be screened can be selected.

Therefore, the operating method of the service device 500 according to the present invention includes 3D image information of the destination building in some map data, and some map data is capacity that can be accommodated in the terminal device 400 previously confirmed, for example, 2 GB of performance 1. If not exceeding, some map data may be selectively included in some map data by selectively including 3D image information of some buildings within a range in which the capacity of some map data does not exceed 2 GB of capacity that can be accommodated in the terminal device 400. It is selected (S260).

Thereafter, the operation method of the service device 500 according to the present invention provides the terminal device 400 with some map data selected in step S260 (S270).

As described above, according to the operation flow in the service apparatus 500 according to the second embodiment of the present invention, a single map data example, for example, without separately constructing map data for a small terminal (terminal device) By using large-capacity 3D map data targeted for navigation-only devices, it is possible to flexibly provide (partly) map data optimized for terminal devices, thereby providing a high-quality navigation service richly represented on terminal devices. To derive.

Meanwhile, the functional operations and implementations of the subject matter described in this specification may be implemented in digital electronic circuitry, computer software, firmware or hardware including the structures and structural equivalents disclosed herein, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein are one or more computer program products, ie one or more modules pertaining to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of a processing system. Can be implemented.

The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.

As used herein, the term "system" or "device" encompasses all the instruments, devices, and machines for processing data, including, for example, programmable processors, computers, or multiple processors or computers. The processing system may include, in addition to hardware, code that forms an execution environment for a computer program on demand, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. .

Computer programs (also known as programs, software, software applications, scripts, or code) may be written in any form of programming language, including compiled or interpreted languages, or a priori or procedural languages. It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program may be in a single file provided to the requested program, in multiple interactive files (eg, a file that stores one or more modules, subprograms, or parts of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored in a markup language document). The computer program may be deployed to run on a single computer or on multiple computers located at one site or distributed across multiple sites and interconnected by a communication network.

Computer-readable media suitable for storing computer program instructions and data, on the other hand, include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. It may include all types of nonvolatile memory, media and memory devices, including -ROM and DVD-ROM disks. The processor and memory can be supplemented by or integrated with special purpose logic circuitry.

Implementations of the subject matter described herein may include, for example, a backend component such as a data server, or include a middleware component such as, for example, an application server, or a web browser or graphical user, for example, where a user may interact with the implementation of the subject matter described herein. It may be implemented in a computing system that includes a front end component, such as a client computer with an interface, or any combination of one or more of such back end, middleware or front end components. The components of the system may be interconnected by any form or medium of digital data communication such as, for example, a communication network.

Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Likewise, certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

In addition, although the drawings depict operations in a particular order, it is to be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated acts must be performed. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. Should understand that

As such, this specification is not intended to limit the invention to the specific terms presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art can make modifications, changes, and variations to the examples without departing from the scope of the invention. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims

Confirmation unit for confirming a plurality of advertisement designation place associated with the movement path of the terminal device;

A selection unit for selecting an effective advertisement designation place related to the terminal device from among the plurality of advertisement designation places based on the online usage information related to the place of the terminal device; And

And a control unit for allowing the terminal device to provide an advertisement designated at the effective advertisement designation place to the terminal apparatus when the terminal apparatus arrives at the effective advertisement designation place along the movement path.
The method of claim 1,

The effective advertisement designation place,

The advertisement platform device, characterized in that the advertisement designation place of the interest level of the user of the terminal device, which is determined by using the online usage information among the plurality of advertisement designation places.
The method of claim 2,

The control unit,

When there are two or more effective advertisement designation places in a specific position related to the movement route, an advertisement providing time point for providing an advertisement to the terminal device for each of the two or more valid advertisement designation places based on the size of the interest level. And an advertisement display holding time for maintaining an advertisement displayed on the terminal device displayed on the terminal device.
The method of claim 3, wherein

The control unit,

It is determined that the advertisement providing time of the specific effective advertising designated place having the greatest interest among the two or more effective advertising designated places is closer to the point of time when the terminal device arrives at the specific position than the advertisement providing time of the remaining effective advertising designated places. ,

Or, determining that the advertisement display holding time of the specific effective advertisement designating place with the greatest interest among the two or more effective advertisement designating places is longer than the advertisement display holding time of the remaining valid advertisement designating place.
The method of claim 2,

The online usage information,

At least one log information among access information, search information, browsing information, and purchase information on an online online service page associated with each of the plurality of advertisement designation sites,

In each of the log information,

Advertising platform device, characterized in that the higher the degree of interest discrimination score is given to the information that is more relevant to the purchase intention of the user of the terminal device to determine the interest.
Confirming a plurality of advertisement designation places associated with a movement path of the terminal device;

A selection step of selecting an effective advertisement designation place related to the terminal device among the plurality of advertisement designation places based on the online usage information related to the place of the terminal device; And

And a control step of allowing the terminal device to provide an advertisement designated at the effective advertisement designation place to the terminal apparatus when the terminal apparatus arrives at the effective advertisement designation place along the movement path.
The method of claim 6,

The effective advertisement designation place,

And a method of designating an advertisement platform having an interest level of a user of the terminal device, which is determined using the online usage information, from among the plurality of advertisement designation sites.
The method of claim 7, wherein

The control step,

When there are two or more effective advertisement designation places in a specific position related to the movement route, an advertisement providing time point for providing an advertisement to the terminal device for each of the two or more valid advertisement designation places based on the size of the interest level. And determining at least one of advertisement display holding time for maintaining an advertisement displayed on the terminal device displayed on the terminal device.
The method of claim 8,

The control step,

It is determined that the advertisement providing time of the specific effective advertising designated place having the greatest interest among the two or more effective advertising designated places is closer to the point of time when the terminal device arrives at the specific position than the advertisement providing time of the remaining effective advertising designated places. ,

Alternatively, the operation of the advertisement platform device, characterized in that the advertisement display holding time of the particular effective advertising designation site of the highest interest among the two or more valid advertising designation site is longer than the advertisement display holding time of the remaining effective advertising designation site. Way.
The method of claim 7, wherein

When the terminal device arrives at the effective advertisement designation place,

Based on the distance between the starting point of the terminal device on the movement route and the effective advertisement designation place and the starting point of the terminal apparatus from the starting point, or confirming from a real time position of the terminal apparatus moving along the movement route. Method of operation of the advertising platform device, characterized in that.
A terminal performance confirmation unit checking a performance of the terminal device with respect to the terminal device to which a destination search word is input;

A data selection unit that selects some map data from the 3D map data generated for the navigation service based on the destination search word and the performance of the terminal device; And

And a map data providing unit which provides the selected partial map data to the terminal device, and outputs a navigation screen related to the destination search word based on the partial map data.
The method of claim 11,

The data selection unit,

Determine the capacity that can be accommodated in the terminal device based on the performance of the terminal device;

And selecting some map data according to the checked capacity in relation to the destination search word from the 3D map data.
The method of claim 11,

The 3D map data,

For each building, 3D image information of the building, location information of the building, name information of the building, scale information including at least one of the shape, number of floors, height, total area, and side area of the building, and the storefront of the building Service apparatus comprising the object data consisting of at least one of the information.
The method of claim 13,

In the above map data,

3D image information of the destination building found by the destination search word is included,

Depending on whether the 3D image information of the destination building exceeds the capacity that can be accommodated in the terminal device, a portion of a building located around the navigation route or around the destination building from the current location of the terminal device to the destination building. 3D image information is optionally further included service device.
The method of claim 14,

The data selection unit,

Based on at least one of a destination search history and a user type mapped with the terminal device, generate a destination search word based on object data of the destination search word or the destination building,

Some of the buildings,

The service device, characterized in that the building searched by the recommendation destination query.