WO2016068351A1

WO2016068351A1 - Advertisement management system using hot zone

Info

Publication number: WO2016068351A1
Application number: PCT/KR2014/010155
Authority: WO
Inventors: 김수현
Original assignee: 김수현
Priority date: 2014-10-28
Filing date: 2014-10-28
Publication date: 2016-05-06

Abstract

The present invention relates to an advertisement cost differentiation management system using a hot zone, which can reasonably set an advertisement unit price according to the efficiency of an advertisement being exposed to a client by setting an advertisement unit price to be differentiated per distance on the basis of a hot zone area having a large number of terminals per region. The present invention comprises an advertisement server for providing a connected client with an advertisement, wherein the advertisement server comprises a hot zone checking module (204) for checking information on the region having a large number of people on the basis of the position information of terminals per region; an advertiser management module (206) to which information on the advertiser who wants to advertise to a client is registered, and which stores and manages the information; an advertisement registration module (208) which is provided with the advertisement registered by the advertiser, along with the position in which the advertisement is to be displayed, and which stores and manages the advertisement along with the position; and a hot-zone-based advertisement unit price setting module (210) which sets an advertisement unit price, differentiated per distance on the basis of the hot zone area having a large number of people checked by the hot zone checking module (204), allows the advertisement provided by the advertiser to correspond thereto, and sets the advertisement unit price of the advertiser.

Description

Ad Management System using Hot Zone

The present invention relates to an advertising cost differential management system using a hot zone that can set the advertising price reasonably according to the advertising efficiency exposed to the client by setting the advertisement price differentiated by distance based on the hot zone zone with many terminals by region.

In addition, the present invention primarily sets the advertisement price differentially by distance based on hot zones with a large number of terminals in each region, and finally set the advertisement price according to the distance between the client and the advertisement position when the advertisement is exposed to the client. The present invention relates to an advertisement management system using a hot zone that can set a reasonable advertisement price by resetting to secondary by subtracting the advertisement price.

In addition to the classic offline product sales, online product sales via the Internet are rapidly increasing.

In order to sell a lot of products through the Internet, it is necessary to publicize their site to general users through active marketing methods such as advertising. Therefore, marketing strategies such as advertising on various portal sites are necessary.

On the other hand, portal sites that run ads sell keywords for advertising in order to increase advertising revenue, and if advertisers offer bidding prices for these keywords, the advertisers with the highest bidding prices are given priority. When a general consumer performs a search using this keyword as a search term, the search results are listed and displayed according to the bidding price ranking of advertisers.

Since the advertisement set as the bidding price is exposed according to a specific keyword regardless of the client's location, there is a problem in that a small advertiser cannot afford the bidding price because the advertisement area is extensive.

In order to solve this problem, conventionally, there is a method of advertising by checking the location of the client connected, but there is a problem in that the advertiser wants to advertise in a wide area because the advertisement only about the region is exposed to the client.

An object of the present invention is to provide an advertisement cost differential management system using a hot zone that can set the advertising price reasonably according to the advertising efficiency exposed to the client by setting the advertising price differentiated by distance based on the hot zone zone with a lot of terminals by region. Is in.

Another object of the present invention is to set the advertising price differentially by distance based on hot zones with a large number of terminals in each region, and finally the first advertising price according to the distance between the client and the advertisement position when the advertisement is exposed to the client. The present invention provides an advertisement management system using a hot zone that can set a reasonable advertisement price by resetting to secondary by subtracting the set advertisement price.

Advertisement management system using a hot zone according to the present invention includes an advertisement server that provides advertisements to connected clients, wherein the advertisement server collects and analyzes the locations of terminals for each region to determine an area in which the number of terminals is greater than or equal to the criteria. A hot zone checking module 204 configured to set a neighboring area for each distance based on the hot zone; An advertiser management module 206 that registers, stores, and manages information about an advertiser who wants to advertise to clients; An advertisement registration module 208 for receiving and storing an advertisement registered from an advertiser together with a position where an advertisement is displayed; Based on the hot zone zone, the advertisement price of the neighboring zone is set to the differentiated advertisement price by distance, and the advertisement price of the advertiser is matched to the hot zone zone or the neighboring zone set according to the location information of the advertisement. Hot zone-based advertising unit price setting module 210 to set first; A client position checking module 212 for checking position information of the wired / wireless connected client; A hot zone advertisement display module 214 for providing a client with an advertisement received from an advertiser by linking the advertisement; An advertisement price resetting module 216 for secondly resetting the advertisement price according to the distance of the advertisement displayed based on the position of the client when the advertisement is displayed on the client; An advertisement cost settlement module 218 for calculating an advertisement execution cost at the advertisement price reset through the advertisement price reset module 216 when the advertisement is exposed to the client; And a map management module 202 for managing information on a map on which advertisements provided to clients are displayed. The hot zone-based advertisement price setting module 210 includes an advertisement price for each zone divided into hot zones and neighboring zones. The hot zone standard advertisement price setting unit 210-1 to set, and the hot zone standard advertisement price matching unit 210-2 for matching the advertisement price provided by the advertiser with the advertisement price for each zone, and the advertisement price resetting module 216 ) Displays the information about hot zones and neighboring areas in the contour form by hot zone identification module on the map displayed to the client, and sets the area including the contour lines to be enlarged when touching or clicking the contour line on the client, and resetting the advertisement price. The module 216 may be configured to reset the highest deduction rate if the client's location information is not displayed on the map where the advertisement is displayed. It shall be.

In addition, the advertisement management system using a hot zone according to the present invention includes an advertisement server for providing an advertisement to a connected client, the advertisement server collects and analyzes the location of the terminals by region to determine the area where the terminal is higher than the standard zone A hot zone checking module 204 for setting a neighboring zone based on the number range of the terminal based on the hot zone; An advertiser management module 206 that registers, stores, and manages information about an advertiser who wants to advertise to clients; An advertisement registration module 208 for receiving and storing an advertisement registered from an advertiser together with a position where an advertisement is displayed; Based on the hot zone zone, the advertisement price of the neighboring zone is set to the differentiated advertisement price by distance, and the advertisement price of the advertiser is matched to the hot zone zone or the neighboring zone set according to the location information of the advertisement. It characterized in that it comprises a hot zone-based advertising unit price setting module 210 to set.

Advertisement management system using a hot zone according to the present invention has a difference in advertising efficiency based on the presence of people, so if the advertiser sets a differentiated advertising price for each street based on many hot zone zones, the advertiser can reasonably advertise according to the advertising efficiency. There is an advantage to pay the unit price.

In addition, when the advertisement is displayed with the map to the client, since the advertisement price is subtracted based on the client's location, the advertisement price can be reasonably adopted.

1 is a schematic diagram of an advertisement management system using a hot zone according to the present invention;

2 is a block diagram of an ad server according to the present invention;

Figure 3 is an exemplary view of the hot zones and neighborhoods in accordance with the present invention.

4 is an exemplary view in which the hot zone zone in accordance with the present invention is displayed together in two zones on the map.

5 is a flow chart of the advertising unit price selection process using a hot zone according to the present invention.

Hereinafter, an advertisement management system using a hot zone of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, the basic concept of the present invention sets an advertisement price differentiated for each distance based on a hot zone in the advertisement server 200 to correspond to advertisements provided from the advertiser 300 and to the client ( If the advertisement is displayed together with the map at 100), the advertisement price is subtracted second based on the position of the client 100 so as to set a reasonable advertisement price. The client here includes a PC, a smartphone, a tablet, and the like.

As shown in FIG. 2, the advertisement server 200 of the present invention includes a map management module 202, a hot zone checking module 204, an advertiser management module 206, an advertisement registration module 208, and a hot zone standard advertisement price setting module. 210, a client positioning module 212, a hot zone-advertising exposure module 214, an advertisement price resetting module 216, and an advertisement cost settlement module 218.

The map management module 202 manages information about a map. The map may be a two-dimensional and / or three-dimensional map, and also includes a map that provides traffic information, bus information, subway information, and the like.

The hot zone checking module 204 checks the information on the area where there are many people based on the location information of the terminal for each region. In this case, the terminal includes a smart phone, a PC, a laptop and the like that can check the location information.

The hot zone identification module 204 may identify the area where people gather by region, and may provide information to the advertiser by matching the information on the area with a map. The hot zone identification module 204 collects and analyzes the location of terminals for each region, and sets the zone in which the terminal is greater than or equal to the hot zone zone 204-1, and sets the number range of terminals based on the hot zone zone. It consists of a neighboring area setting unit (204-2) for classifying the neighboring area as a contour. For example, as shown in FIG. 3, when the terminal is set to a hot zone zone A, the terminal may be divided into a first neighboring zone B and a second neighboring zone C based on the number of terminals. have. Also, as shown in FIG. 4, two or more hot zones may be distributed together in a nearby area.

The advertiser management module 206 registers and manages information about an advertiser who wants to advertise to the client 100 by wire or wireless. At this time, the advertiser management module 206 receives the advertisement amount settled when the advertisement or click after the advertisement from the advertiser 300 is stored in the account balance to manage. The advertiser management module 206 may notify the advertiser from time to time about the account balance of the advertiser.

The advertisement registration module 208 receives and stores an advertisement registered from the advertiser 300 along with the location information where the advertisement is displayed and stores and manages the advertisement. In this case, the advertisement includes a keyword advertisement, a floating advertisement, a voice advertisement, a banner, an in-app advertisement, an in-app advertisement, etc., in which an advertiser's homepage URL, simple company information or product information is exposed, and the advertisement is classified according to a keyword. . The registered advertisement is matched to a map displayed on the client 100 based on the registered location information.

The hot zone standard advertisement price setting module 210 sets the advertisement price differentiated by distance based on the hot zone zone by the hot zone checking module 204 and sets the advertisement price of the advertiser by matching the advertisement provided from the advertiser. In other words, the hot zone-based advertising unit price setting module 210 is a hot zone-based advertising unit price setting unit 210-1 for setting the advertising unit price for each zone divided into hot zones and neighboring zones, and advertisements received from the advertisers for each zone. It consists of a hot zone-based advertising unit price matching unit 210-2 to match the unit price. For example, as shown in Table 1, the hot zone-based advertising unit price setting module 210 sets the differentiated advertising unit price as the distance away from the hot zone by a predetermined distance (11m to 100m) based on the hot zone area, and over a certain distance (100m to The above) can be set at the same lowest unit price. The advertising unit price can be set in combination or set by keyword.

Table 1

Ad unit price
Hot Zone (A)	~ 10m	1000 won
Zone 1 (B)	11-20m	950 won
Zone 2 (C)	21 ~ 30m	900 won
Zone 3	31 ~ 40m	850 won
Zone 4	41-50m	800 won
Zone 5	51 ~ 60m	750 won
Zone 6	61 ~ 70m	700 won
Zone 7	71-85 m	650 won
Zone 8	81 ~ 90m	600 won
Zone 9	91-100 m	550 won
Zone 10	More than 100m	500 won

The client positioning module 212 checks location information of the wired / wireless client 100. The client location module 212 may be provided with location information from a connected client or location information of the client from a communication company.

The hot zone-ad exposure module 214 links and provides the advertisement received from the advertiser to the client 100. In particular, the hot zone-ad exposure module 214 is the size of the advertisement changes as the scale of the map increases as the advertisement is displayed with the map to the client, the content of the advertisement is preferably increased from simple to specific.

In addition, the hot zone-advertisement exposure module 214 may display the information on the hot zone area and the neighboring area in a contour by the hot zone identification module 204 on the map displayed to the client 100. In addition, the hot zone-ad exposure module 214 preferably sets the area including the contour line to be enlarged when the client 100 touches or clicks the contour line. At this time, the contour shape displayed on the map is preferably differentiated from the color, size, etc. based on the hot zone so that the user can easily identify the hot zone.

When the advertisement price of the advertiser is displayed on the client 100, the advertisement price reset module 216 calculates the distance of the advertisement position based on the position of the client 100, and applies the differential reset rate for each distance to subtract the advertisement price. Reset to secondary. For example, as shown in Table 2, when the client checks the advertisement displayed in the hot zone in the hot zone, the final unit price of the advertisement is the same as 1000 won, but when the client checks the advertisement in the hot zone in the zone outside the hot zone, 95% If the client checks the advertisement of the hot zone in an area more than 300m away from the hot zone, the advertisement price is reset to 700 won, which is 70% deducted. As shown in Table 3, the final unit price of the advertisement displayed in Zone 2 may be reset to differential according to the distance of the client.

TABLE 2

Distance from client	Ad unit price	Reset rate	Secondary advertising price
~ 50m	1000 won	100%	1000 won
51-100m	1000 won	95%	950 won
101-150 m	1000 won	90%	900 won
151 ~ 200m	1000 won	85%	850 won
201-250m	1000 won	80%	800 won
251 ~ 300m	1000 won	75%	750 won
300m ~	1000 won	70%	700 won

TABLE 3

Distance from client	Ad unit price	Reset rate	Secondary advertising price
~ 50m	900 won	100%	900 won
51-100 m	900 won	95%	855 won
101-150 m	900 won	90%	810 won
151 ~ 200m	900 won	85%	765 won
201-250m	900 won	80%	720 won
251 ~ 300m	900 won	75%	675 won
300m ~	900 won	70%	630 won

Meanwhile, the advertisement price resetting module 216 may have the highest deduction rate when the location information of the client 100 on which the advertisement is displayed is greater than the reference distance or when the location information of the client is not displayed on the map on which the advertisement is displayed. Will apply. For example, when searching for tourist attractions on Jeju Island in Seoul, the reset rate is applied when the distance is 300m or more because the location of the client is not displayed on the map.

The advertisement cost settlement module 218 notifies the advertiser 300 of the reset advertisement price through the advertisement price reset module 216 when the advertisement is exposed to the client 100 and calculates the advertisement execution cost from the account balance of the advertiser.

Hereinafter, a method of managing an advertisement using a hot zone according to the present invention will be described with reference to the flowchart of FIG. 5.

First, the hot zone checking module 204 of the ad server 200 collects and analyzes the location of the terminals for each region to set the zone in which the terminal is higher than the standard as the hot zone zone (step S101), and the number range of the terminals based on the hot zone zone. Neighboring areas are sequentially classified into contours based on the step S102. The hot zone identification module 204 may identify the area where people gather by region, and may provide information to the advertiser by matching the information about the hot zone area to a map.

Then, the hot zone-based advertising unit price setting module 210 of the ad server 200 sets the advertising unit price for each zone for the hot zone area and the neighboring area (step S103), and the information about the display area of the advertisement provided from the advertiser. To match the map to determine the advertising unit price of the advertisement requested by the advertiser (step S104). In this case, the advertisement price may be differentially set based on the zone regardless of the keyword or may be differentially set for each keyword together with the zone.

In this way, the advertisement price of the advertiser added according to the advertisement position by the hot zone-based advertisement price setting module 210 of the advertisement server 200 is provided to the advertiser (step S105).

Through this process, the advertiser can pay the appropriate advertising fee according to the advertising efficiency because there is a difference in advertising efficiency based on the existence of people, based on the hot zone area where many people are crowded.

<2nd Ad Price Settlement Process>

On the other hand, if the client 100 checks the map, the ad server 200 confirms the location information of the client 100 connected through the client location checking module 212 (step S106), and the hot zone-ad exposure module 214 The advertisement received from the advertiser is provided to the client 100 through a link (S107). At this time, the hot zone-ad exposure module 214 is the size of the advertisement changes as the scale of the map increases as the advertisement is displayed with the map to the client, the content of the advertisement is preferably increased from simple to specific.

When the advertisement price is displayed on the client 100, the advertisement price resetting module 216 calculates the distance of the advertisement position displayed based on the position of the client 100 so that the advertisement price is deducted as the advertisement price is farther from the client. Reset to car (step S108). For example, when the area where the same advertisement is displayed based on the location of the client 100 is within 50m, the initial advertisement price may be applied 100%, and the discount may be applied by 5% in the 50m to 300m section.

When the advertising price is finally set through the first advertising price setting process and the second advertising price setting process as described above, the advertising cost settlement module 218 calculates the advertising execution cost from the account balance of the advertiser (step S109).

As such, since the advertisement price is reset to be suitable for the advertisement efficiency that is changed based on the position of the client 100, the advertisement price can be presented to the advertiser.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto, and the technical idea of the present invention and the following by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

Claims

An ad server that serves ads to connected clients,

The ad server,

A hot zone checking module configured to collect and analyze the locations of terminals by area and set a zone having a number of terminals greater than or equal to a hot zone zone, and set a zone by a distance based on the hot zone zone;

An advertiser management module that registers, stores, and manages information about an advertiser who wants to advertise to clients by wired or wireless;

An advertisement registration module configured to receive and store an advertisement registered from an advertiser together with location information on which an advertisement is displayed;

Based on the hot zone zone, the advertisement price of the neighboring zone is set to the differentiated advertisement price by distance, and the advertisement price of the advertiser is matched to the hot zone zone or the neighboring zone set according to the location information of the advertisement. A hot zone standard advertisement price setting module configured to be primarily set;

A client location checking module for checking location information of a wired or wirelessly connected client;

A hot zone-ad exposure module for providing a client with an advertisement received from an advertiser;

An advertisement price resetting module for secondly resetting the advertisement price by applying a differential reset ratio according to the distance of the advertisement position displayed based on the position of the client when the advertisement is displayed on the client;

An advertisement cost settlement module for calculating an advertisement execution cost with the advertisement price reset through the advertisement price reset module when the advertisement is exposed to the client; And

And a map management module configured to manage information on a map on which an advertisement provided to the client is displayed.

Hot zone-based advertising unit price setting module is a hot zone-based advertisement price setting unit for setting the advertising unit price for each zone divided into hot zone zones and neighboring zones, and hot zone-based advertisement price matching unit for matching the advertisement price provided by the advertiser to the advertisement price for each zone Done,

The hot zone-ad exposure module displays the information about the hot zone area and the neighboring area in the contour form by the hot zone identification module on the map displayed to the client, and sets the area including the contour line to be enlarged when the client touches or clicks the contour line. ,

The advertisement price resetting module is configured to reset the deduction rate to be the highest when the location information of the client is not displayed on the map where the advertisement is displayed.
The method of claim 1, wherein the hot zone identification module is a hot zone zone identification unit for setting the area of the terminal to the hot zone zone by collecting and analyzing the location of the terminal by region, and the adjacent zone based on the number range of the terminal based on the hot zone zone Ad management system using a hot zone, characterized in that consisting of the neighborhood setting section to classify the contour.
The system of claim 1, wherein the advertiser management module receives an advertisement amount settled at the click of an advertisement or an advertisement from the advertiser and stores the advertisement amount in the account balance.
The system of claim 1, wherein the advertisement is classified according to a keyword.
The system of claim 1, wherein the hot zone-based advertisement price setting module is configured to set the advertisement price integrally or set by keyword.
The system of claim 1, wherein the client location checking module receives and confirms the location information from the connected client or receives and confirms the location information of the client from the communication company.
The system according to claim 1, wherein the hot zone-ad exposure module changes the size of the advertisement as the scale of the provided map displayed to the client increases, and the content of the advertisement increases from a simple to a specific one. .
The system according to claim 1, wherein the contour shape displayed on the map is differentiated in color and size based on the hot zone so that the user can easily identify the hot zone.
An ad server that serves ads to connected clients,

The ad server,

A hot zone checking module configured to collect and analyze the location of the terminals for each region to set a zone in which the terminal is larger than a reference to a hot zone zone, and set a neighbor zone based on the number range of terminals based on the hot zone zone;

An advertiser management module that registers, stores, and manages information about an advertiser who wants to advertise to clients by wired or wireless;

An advertisement registration module configured to receive and store an advertisement registered from an advertiser together with location information on which an advertisement is displayed;

Based on the hot zone zone, the advertisement price of the neighboring zone is set to the differentiated advertisement price by distance, and the advertisement price of the advertiser is matched to the hot zone zone or the neighboring zone set according to the location information of the advertisement. Differential advertising cost management system using a hot zone characterized in that it comprises a hot zone-based advertising unit price setting module to set.
The method of claim 1, wherein the hot zone identification module is a hot zone zone identification unit for setting the area of the terminal to the hot zone zone by collecting and analyzing the location of the terminal by region, and the adjacent zone based on the number range of the terminal based on the hot zone zone Differential advertising cost management system using a hot zone, characterized in that consisting of the neighborhood setting section to classify the contour.
The method of claim 10, wherein the hot zone-based advertising unit price setting module is a hot zone-based advertising unit price setting unit for setting the advertising unit price for each zone divided into the hot zone zone and the neighboring zone, and the hot zone for matching the advertisement price provided by the advertiser to the advertisement price for each zone Differential advertising cost management system using a hot zone, characterized in that the standard advertising unit price matching unit.
The system of claim 10, wherein the hot zone-based advertisement price setting module is configured to set the advertisement price integrally or set by keyword.