KR100728531B1 - Method and system for calculating advertising-fee of local advertising information - Google Patents

Abstract

A method and a system for calculating an AD charge of local AD information are provided to reasonably bill the AD charge to an advertiser in proportion to a predicted AD effect of a region by calculating the AD charge based on characteristics of the region and the number of IPs(Internet Protocol) assigned to the region. A profile provider(220) provides local profile information to the advertiser by responding to a local AD registration request of the advertiser. An IP count manager(230) obtains information for the number of IPs assigned to the region related to the selected local profile information by receiving selection for the local profile information from the advertiser. An AD charge calculator(240) calculates the AD charge for the local AD information by multiplying a charge rate reflecting weight by obtained IP number information. An AD information database(210) stores the local profile information by matching with a local keyword and the local AD information of the advertiser.

Description

Calculation method and advertising cost estimation system of local advertising information {METHOD AND SYSTEM FOR CALCULATING ADVERTISING-FEE OF LOCAL ADVERTISING INFORMATION}

1 is a view for explaining the operation of the system for calculating the advertising cost of local advertising information according to the present invention.

2 is a block diagram showing an advertising cost calculation system according to an embodiment of the present invention.

3 is a view for explaining an example of the regional profile information provided to the advertiser in accordance with the present invention.

4 is a view for explaining an example of calculating the advertising costs associated with the provision of local advertising services according to the present invention.

5 is a flowchart illustrating a method for estimating an advertisement cost in detail according to an embodiment of the present invention.

6 is a flowchart illustrating an example of providing region profile information to an advertiser according to the present invention.

7 is a flowchart illustrating an example of updating the number of IPs for each region according to the present invention.

8 is a flowchart illustrating an example of an operation of a search engine implementing a local advertisement service.

<Explanation of symbols for the main parts of the drawings>

200: Advertising cost calculation system

210: local information database

220: means for providing a profile

230: IP count management means

240: cost calculation means

250: count field

The present invention calculates the advertising cost by using the number of IPs allocated to the region to receive the local advertising service by calculating the advertising cost of the local advertising information so that the advertising cost corresponding to the advertising effect expected in the region is added to the advertiser And an advertising cost estimation system.

In general, a local advertising service is an advertisement that provides advertisements / promotional information of an advertiser having a sales base in a specific region to those who are interested in the region, so that the advertisement / promotional information is exposed to the people without objection. Refers to a kind of service. In particular, in a local advertisement service linked with keyword search, when a keyword inputted by a searcher connected to a search engine is associated with a specific region, local advertisement information previously registered by the advertiser of the region is provided to the searcher. .

Local advertising service provides advertisers 'advertising / promotional information to searchers who are interested in a specific area (keyword input). In recent years, local advertising services can be easily obtained as advertisers' customers. Is being serviced.

In addition to the advertising costs for such a local advertising service, the method of paying the advertising costs arbitrarily determined by the server operator has been the mainstream in the past. However, in the conventional method of adding advertising costs, the advertising costs are simply determined by the server operator, and the advertisements are added to the advertisers rather than the actual advertising effects because they do not reflect the advertising effects expected in each region through the local advertising service. There are problems such as excessive cost. Accordingly, according to the conventional advertising cost adding method, it is not possible to guarantee that the advertiser provides the optimum advertising effect on the advertising cost paid by the advertiser.

Therefore, there is an urgent need for the emergence of a new type of advertising cost determination model that calculates the advertising cost in proportion to the advertising effect exerted by determining the advertising cost in consideration of the size of the commercial area for the region where the local advertising service is provided. It is becoming.

The present invention calculates the advertising cost by using the characteristics of the target area to be advertised by the advertiser and the number of IPs allocated to the area, through which the advertising cost, which has been added unilaterally, is proportional to the advertising effect predicted in the region. It is an object of the present invention to provide an advertisement cost estimation method and an advertisement cost estimation system that can be reasonably added to an advertiser.

According to an aspect of the present invention, a method for calculating an advertisement cost of local advertisement information includes providing local profile information to the advertiser in response to a local advertisement registration request from an advertiser, and Receiving a selection from an advertiser, obtaining information about the number of IPs allocated to the region associated with the selected region profile information, and calculating an advertisement cost for the local advertisement information based on the obtained number of IPs; It is characterized by.

In addition, as a specific technical configuration according to the present invention, the system for calculating the advertising cost of local advertisement information includes profile providing means for providing the regional profile information to the advertiser in response to the local advertisement registration request from the advertiser, and the provided regional profile information. An IP number management means for receiving the selection from the advertiser and obtaining information on the number of IPs allocated to the region associated with the selected region profile information, and calculating the advertisement cost for the local advertisement information based on the obtained IP number. And cost calculation means.

Hereinafter, with reference to the accompanying drawings, it will be described with respect to the advertising cost estimation method and advertising cost estimation system of local advertising information according to the present invention.

The regional advertisement information continuously used in the present specification may be advertisement / promotion information related to a specific region, and may be advertisement / promotion information created by an advertiser having a commercial interest in the region. Such local advertisement information may include, for example, self PR information about an advertiser having a sales base in a specific region, item information that an advertiser trades, purchase price information about an item, and the like.

In particular, in the present embodiment, if it is determined that a keyword inputted by a searcher accessing a search engine is related to a specific region, the search engine sends the local advertisement information of an advertiser having a sales base in the region to the searcher. The exposure can maximize the marketing effect of the advertiser (or the advertiser's items). For example, local advertisement information of an advertiser operating a clothing store in Gangnam-gu may be searched for a keyword for search including 'gangnam-gu' and 'clothing store' input to a search engine and exposed to the searcher.

In addition, as another embodiment of the local advertising service, the search engine identifies a searcher's local location through an IP address used by the searcher to access the search engine, and the advertiser's local advertising information corresponding to the identified local location. May be exposed to the searcher.

By the local advertisement service by the exposure of the local advertisement information, the advertiser can obtain the effect of attracting the searchers who are interested in the region of the advertiser's business as the customer with a higher probability.

1 is a view for explaining the operation of the system for calculating the advertising cost of local advertising information according to the present invention.

The advertisement cost calculation system 100 determines and adds a reasonable advertisement cost to the advertiser 130 who wants to receive a local advertisement service, and adds an advertisement cost to the advertiser 130 based on the number of IPs allocated to each region. Calculate That is, the advertisement cost calculation system 100 obtains information about the number of IPs assigned by a predetermined communication service provider in an area where local advertisement information is to be exposed, and then calculates an advertisement cost that is reasonably calculated in proportion to the obtained number of IPs. Add to 130.

First, the search engine 110 may refer to a search program or a search web server that supports a search operation so that the searcher 120 can easily access a website that holds a content material to be searched for. That is, in response to the search request of the searcher 120, the search engine 110 provides brief information of a predetermined content provider (CP) capable of providing the information requested by the searcher 120, and provides the brief information. According to the clicker selection of the searcher 120, the searcher 120 is connected to a content provider (CP, the advertiser in the present embodiment) so that the searcher 120 may be provided with the desired content material.

In particular, the search engine 110 according to the present embodiment analyzes a keyword input by the searcher 120 for a search operation, and when the input keyword is related to a region, the advertisement information database in advance corresponding to a specific region. Local advertisement information of the advertiser 130 recorded in the 115 is exposed to the searcher 120. That is, the search engine 110 may provide the advertiser 130 with a local advertisement service that exposes the local advertisement information of the advertiser 130 related to the specific region to the searcher 120 according to the keyword input of the searcher 120. Can be.

In the exposure of the local advertisement information, the search engine 110 identifies the geographical location of the searcher 120 through the IP address used by the searcher 120 to access the search engine 110, and identifies the identified location. Local advertisement information corresponding to the geographical location may be searched in the advertisement information database 115 to be exposed to the searcher 120. For example, the IP address '210.' to the searcher 120 located in Gangnam-gu, Seoul. 100. 96. 1 'is assigned, and the searcher 120 sets the IP address' 210. 100. 96. 1 ', when accessing the search engine 110, the search engine 110 identifies the local location of the searcher 120 as' Seoul Gangnam-gu' from the IP address, the identified local location Local advertisement information corresponding to 'Seoul Gangnam-gu' may be searched from the advertisement information database 115 and provided to the searcher 120.

The local advertisement information exposure to the searcher 120 may be made in a manner similar to that of the conventional brief information. In the present embodiment, the short information and the local advertisement information corresponding to the input keyword may be arranged together in one screen. The advertiser 130 may enable simultaneous viewing.

The local advertisement information may include not only commercial information about the advertiser 130, items traded by the advertiser 130, etc., but also link information for accessing a commercial website operated by the advertiser 130. Accordingly, when the searcher 120 clicks on the exposed local advertisement information, the search engine 110 uses the link information to search the searcher 120 that has made the click selection on the web of the advertiser 130. Drive access to the site.

The searcher 120 has a user terminal 140 for accessing the search engine 110, and a content provider holding a content material or a content material to be searched by inputting a predetermined keyword in the search engine 110. It may mean an Internet user generating a search request for (CP).

The advertiser 130 connects to the search engine 110 or the advertisement cost calculation system 100 of the present invention through the user terminal 140, and pays for the advertisement cost calculated by the advertisement cost calculation system 100. The service user may be provided with an advertisement service that exposes the advertisement / public information of the searcher 120. In particular, the advertiser 130 according to the present invention may search the search engine 120 determined to be interested in a region of commercial interest, and may provide local advertisement information, which is advertisement / promotion information related to a specific region, to the search engine 110. Can be provided by the local advertising service supported by).

The user terminal 140 maintains a connection state with the search engine 110 or the advertisement cost calculation system 100 through a communication network 150 such as the Internet, and displays various information related to the local advertisement service on a predetermined screen. The searcher 120 or the advertiser 130 is provided. In particular, the user terminal 140 possessed by the advertiser 130 includes regional profile information (region size, resident population, floating population, etc.) of a region designated by the advertiser 130 as an advertisement candidate region. ) Is visualized and provided to the advertiser 130, and waits for the advertiser 130 to select the regional profile information. After the selection of the advertiser 130 is made, the user terminal 140 may transmit a selection signal generated in connection with the selection to the advertisement cost estimation system 110 of the present invention.

The advertising cost calculation system 100 checks the number of IPs allocated by the telecommunications operators in the region where the local advertising service is to be provided, and calculates the advertising costs related to the local advertising service by using the confirmed IP number. Advertiser 130 may be added to the advertiser costs in proportion to the size that can be exposed. Hereinafter, with reference to Figure 2 will be described a specific configuration of the advertising cost calculation system 200 of the present invention.

2 is a block diagram showing an advertising cost calculation system according to an embodiment of the present invention.

Advertising cost estimation system 200 of the present invention may include a local information database 210, a profile providing means 220, IP number management means 230 and the cost calculation means 240.

First, the area information database 210 is a means for recording area profile information corresponding to each area. Here, the geographic profile information is to be viewed by the advertiser 130, including a variety of region-related data that can be a reference for determining whether a particular region is suitable for the advertising marketing strategy of the advertiser 130, for example, a predetermined region This may include data that can be used to gauge the size of a commercial area in a particular region, such as population distribution, gender distribution, age distribution, income distribution, and occupation distribution. Such area profile information may be created in advance by an operator of the system, for example, and the operator collects information to be included in the area profile information for a specific area at predetermined periods or seasons, and uses the collected information. To create local profile information.

The profile providing means 220 provides the local profile information to the advertiser 130 in response to the local advertisement registration request from the advertiser 130. In order to generate the local advertisement registration request, the search engine 110 may include, for example, an 'application procedure algorithm' related to providing a local advertisement service. For example, the search engine 110 may set an active area of 'click here to register a local advertisement' on the search page provided to the advertiser 130. When the advertiser 130 clicks the active area, The local advertisement registration request may be generated by performing the 'application procedure algorithm' and transmitted to the profile providing means 220.

The search engine 110 may include information on the candidate area for advertisement candidates collected from the advertiser 130 in the process of executing the 'application procedure algorithm' in the local advertisement registration request, and the profile providing means 220 searches In the local advertisement registration request received from the advertiser 130 through the engine 110, the information about the target area for the advertisement candidates is identified.

That is, the profile providing means 220 identifies the candidate region initially designated by the advertiser 130 to expose the regional advertisement information through the information about the advertisement candidate region included in the local advertisement registration request, and identifies the identified candidate region. The regional profile information corresponding to the terminal is retrieved from the regional information database 210. The searched local profile information may be provided to the advertiser 130 in response to the local advertisement registration request. The user terminal 140 of the advertiser 130 visualizes the received regional profile information in a form visible to the advertiser 130 and displays it on the screen.

The IP number management means 230 receives a selection from the advertiser 130 with respect to the provided area profile information, and obtains information about the number of IPs allocated to the area associated with the selected area profile information. IP refers to a network address system necessary for connecting between two or more hosts through the communication network 150, and may be generally given to each Internet user contracted by a carrier (or network operator). Accordingly, the number of IPs assigned to a specific region can be arithmetically proportional to the number of Internet users in that region, and can be used as a data for estimating the size of the commercial area. There may be a plurality of carriers for allocating IPs in one region, and the IP number management means 230 corresponds to the count field 250 for each region, and each carrier is one region with the corresponding count field 250. Record the total number of IPs allocated for.

That is, the IP count management unit 230 determines that the advertisement target region is finally selected by determining that the IP number managing unit 230 is optimal for the advertisement marketing strategy of the advertiser 130 through the region profile information among the candidate sites designated by the first advertiser 130, and identifies the identified advertisement. The number of IPs is read from the count field 250 corresponding to the target region.

In addition, the IP number management means 230 may receive the change information for the IP assigned to a specific region from each of the carriers for a predetermined period (or periodically), by using the received change information The number of IPs recorded in the related count field 250 can be continuously updated and recorded. Accordingly, the IP number management means 230 can accurately determine the number of IPs allocated to one region, and can also optimally reflect the change in commercial scale in a specific region by continuously updating the IP number. have.

The cost calculating means 240 calculates an advertising cost for local advertising information based on the number of IPs obtained, and determines an optimal advertising cost for the advertiser 130 according to the size of the commercial area of the region where the local advertising service is actually performed. . That is, the cost calculating means 240 calculates the advertising cost by multiplying the number of IPs by the selected rate, so that the calculated advertising cost is calculated in proportion to the number of IPs allocated in the area where the local advertising service is to be performed. The rate may be selected in advance by the operator of the system, for example, according to the environment of the system, for example, 10 won per IP.

In selecting the rate, the cost calculating means 240 may calculate a weight to be reflected in the selected rate in consideration of various regional status data of the region. By reflecting the rate of the weight, the rate can be flexible according to the region, so that the calculated advertising cost can be flexibly adjusted according to the current situation of the region. For example, 10 IPs assigned to Seoul and 10 IPs assigned to Gangwon-do may have a gap in commercial value, and adding the same rate '10 won 'for the IPs of the two regions when calculating the advertising cost It may be at an irrational point to 130. Therefore, the cost calculation means 240 of the present invention reflects the weight according to the current status of the two regions, for example, the rate added to Seoul '11 won (= 10 won * 1.1) ', which is added to Gangwon-do You can add it by adjusting the rate to '9 won (10 won * 0.9)'.

Hereinafter, an example of calculating the advertising cost will be described with reference to FIGS. 3 and 4.

3 is a view for explaining an example of the regional profile information provided to the advertiser in accordance with the present invention.

As described above, the profile providing means 220 may provide the region profile information related to the advertisement candidate region designated by the advertiser 130 to the advertiser 130 who has generated the local advertisement registration request. In FIG. 3, an 'application procedure algorithm' is performed in the search engine 110 by an advertiser 130 who wants to receive a local advertisement service related to women's clothing business, and the advertisement designated by the advertiser 130 from the search engine 110 is provided. Illustrates the creation of a regional advertisement registration request including the candidate areas 'Gangnam-gu, Seocho-gu, Songpa-gu'.

Under these conditions, the profile providing means 220 searches the regional information database 210 for local profile information corresponding to the advertisement candidate regions 'Gangnam-gu, Seocho-gu, and Songpa-gu' and provides the advertiser 130 to the local information database. Advertiser 130 can determine that the advertising effect will be high only when the region has a large number of women's floating population due to the characteristics of women's clothing sales, and 'Gangnam-gu' and ' Only two regional profile information of 'Songpa-gu' can be selected.

Thereafter, the IP number management means 230 reads the IP number of the 'Gangnam-gu' and 'Songpa-gu' of the area profile information selected by the advertiser 130 from the count field 250, and the number of IPs allocated to the area 'Gangnam-gu'. Information about '250,000' is obtained, and information on the number of IPs assigned to 'Songpagu' is obtained as '150,000'.

4 is a view for explaining an example of calculating the advertising costs associated with the provision of local advertising services according to the present invention.

In FIG. 4, in the state in which the rate is selected as 10 won by the operator of the present system, the cost calculation means 240 considering the local status determines various weights to be reflected in the rate. The weight may include 1) a first weight associated with the number of IPs, 2) a second weight associated with the region, and 3) a third weight associated with the region keyword.

First, in determining 1) the first weight with respect to the number of IPs, the cost calculating means 240 prepares a plurality of first weights corresponding to each IP level divided into a plurality of classes. In Fig. 4), the number of IPs obtained by the IP number management means 230 is converted into an IP level, and the advertisement associated with the local advertisement service in each region is obtained by using the first weight corresponding to the converted IP level. The calculation of the cost is illustrated.

For example, with respect to the number of IPs '250,000' that are determined to be allocated to the area 'Gangnam-gu', the cost calculation means 240 converts the IP level to 'Class A' using i) of FIG. 1.1 corresponding to Class A 'is determined as the first weight to be reflected in the rate. In addition, the cost calculating means 240 calculates '27 .5 million won 'as the advertising cost by multiplying the determined first weight 1.1, the selected rate '10 won' and the number of IPs '250,000'. Similarly, in the case of the 'transmission' having the number of IPs of '150,000', the cost calculating means 240 determines 'B' as the IP level, 1.0 as the first weight, and selects the first weight 1.0 and the determined first weight. The advertising cost for the local advertising service is calculated as' 1.5 million won 'by multiplying the rate '10 won' and the number of IP '150,000'.

Next, 2) In the determination of the second weights related to the region, the cost calculating means 240 prepares a plurality of second weights corresponding to the region levels each divided into a plurality of classes. In ii) of FIG. 4, the female floating population for each region is converted to a regional level, and an example of calculating an advertising cost related to a local advertisement service in each region is obtained by using a second weight corresponding to the converted regional level.

For example, for the area 'Gangnam-gu' where the female floating population is '600,000' as shown in FIG. 3, the cost calculating means 240 converts the area level to 'Class A' using ii) of FIG. 1.0 corresponding to the 'class A' is determined as the second weight to be reflected in the rate. In addition, the cost calculating means 240 calculates' 2.5 million won 'as the advertising cost by multiplying the determined second weight 1.0, the selected rate '10 won' and the number of IPs' 250,000 '. Similarly, in the case of the 'transmission' having the female floating population number of '42 .5 million ', the cost calculating means 240 determines' class B' as the IP level and 0.9 as the second weight, and the determined second weight 0.9, The advertising cost for the local advertising service is calculated as' 135 million won 'by multiplying the selected rate '10 won' and the number of IP '150,000'.

In the embodiment of ii) of FIG. 4, the cost calculation means 240 has been described in terms of converting the regional level using only the female floating population. However, by using a single or plural number of commercial areas, resident population, season, etc. Of course, you can convert the regional level of the region.

In addition, 3) in the determination of the third weight associated with the keyword, the search engine 110 that provides the local advertising service to the advertiser 130 sends the local advertising information of the advertiser 130 to the advertisement information database 115. Store it in association with a keyword. The advertisement information database 115 is exposed to the searcher 120 in relation to the region when the keyword inputted as the search request is related to the specific region by the searcher 120 accessing the search engine 110. It serves to record local advertisement information of the advertiser 130 to be. The time point at which the local advertisement information is recorded in the advertisement information database 115 is not particularly limited, and at which point in time before or after the advertisement cost calculated by the cost calculating means 240 is settled by the advertiser 130. It may be.

Under the condition that local advertisement information corresponding to such a local keyword is recorded in the advertisement information database 115, the cost calculation means 240 corresponds to a plurality of third weights corresponding to respective keyword levels divided into a plurality of grades. To prepare. In (i) of FIG. 4, the degree of value for local keywords is converted into keyword levels, and an example of calculation of advertisement costs related to local advertisement service in each region is illustrated by using the third weight determined through this. The degree of value of the local keywords used in the conversion of the keyword level may include an advertiser ROI, a number of views on the regional keywords, a preference, and the like.

For example, the local advertisement information created by the advertiser 130 for women's clothing business is recorded in the advertisement information database 115 corresponding to the local keyword including 'women's clothing' and calculated by the operator of the system. It is assumed that the advertiser ROI for the women's clothing is 15%.

Under this assumption, the cost calculation means 240 converts the keyword level for the 'women's clothing' into 'B class', and determines 0.9 as a third weight to reflect 0.9 corresponding to the converted 'B class' to the rate. . In addition, the cost calculation means 240 multiplies the determined third weight 0.9, the selected rate '10 won 'and the number of IPs' 250,000 'obtained in the region' Gangnam-gu 'to' $ 2.25 million as an advertising cost for the region 'gangnam-gu' 'Is calculated. In addition, the cost calculating means 240 calculates the advertisement cost as' 135 thousand won 'by multiplying the determined third weight 0.9, the selected rate '10 won' and the number of IPs' 150,000 'obtained from the local' Songpa-gu '.

In the embodiment of FIG. 4, the first to third weights are individually reflected to the rate, but as a further example, a plurality of weights among the first to third weights may be reflected to the rate. to be.

Therefore, according to the present invention, the rate to be used for the calculation of the advertising cost can be flexibly changed according to the local situation, so that the reasonable advertising cost can be calculated.

In addition, according to the present invention, the advertiser 130 can calculate the advertising cost by using the characteristics of the advertising target area to be actually advertised and the number of IPs allocated to the corresponding area. It can be added reasonably according to the advertising effect predicted in the region.

Thereafter, the advertisement cost calculation system 200 provides the calculated advertisement cost to the advertiser 130 through the search engine 110, and the advertiser 130 makes payment processing for the advertisement cost at the search engine 110. To be performed. Subsequently, the search engine 110 provides the local advertisement service to the advertiser 130 that has completed the payment for the advertising cost, that is, the local advertisement of the advertiser 130 related to the region to the searcher 120 who inputs the local keyword. Information can be exposed.

Hereinafter, the workflow of the advertising cost estimation system according to an embodiment of the present invention will be described in detail.

5 is a flowchart illustrating a method for estimating an advertisement cost in detail according to an embodiment of the present invention.

Advertising cost estimation method of the present invention is performed by the above-described advertising cost calculation system 200.

First, the advertisement cost calculation system 200 provides the local profile information to the advertiser 130 in response to the local advertisement registration request from the advertiser 130 (S510). This step (S510) is a process of providing the advertiser 130 with regional profile information about the target area for the advertisement candidate designated by the advertiser 130 to receive a local advertising service. A detailed description of this step (S510) will be described with reference to FIG.

6 is a flowchart illustrating an example of providing region profile information to an advertiser according to the present invention.

The advertisement cost calculation system 200 maintains an area information database 210 that records area profile information corresponding to each area (S610). This step (S610) is a process of storing the area profile information including the information on the current status of each area in the area information database 210 in correspondence with the individual areas. The division of the area is flexibly performed by the operator of the system based on arbitrary criteria, and the operator divides the area into provinces, cities, districts, dongs, etc. based on administrative districts, for example. You can write

In addition, the advertisement cost calculation system 200 receives a local advertisement registration request from the advertiser 130 including information on the target area for the advertisement candidates (S620). This step 620 is a process of receiving a local advertisement registration request generated by the search engine 110 by the advertiser 130 to receive a local advertising service. Advertisement cost calculation system 200 in this step 620 provides information about the region (advertising candidate region) initially designated by the advertiser 130, input by the advertiser 130 in the process of generating the local advertisement registration request. Collect.

Next, the advertisement cost calculation system 200 retrieves region profile information corresponding to the region related to the advertisement candidate region from the region information database 210 (S630). This step (S630) is a process of extracting, from the regional information database 210, regional profile information corresponding to the region designated by the advertiser 130 as an advertisement candidate region.

In addition, the advertisement cost calculation system 200 provides the searched local profile information to the advertiser 130 in response to the local advertisement registration request (S640). This step S640 is a process of visualizing the extracted region profile information on the user terminal 140 so that the advertiser 130 can read it.

For example, when an advertiser 130 selling women's clothing wants to provide local advertisement services by designating three regions of 'Gangnam-gu, Seocho-gu, and Songpa-gu' as candidate regions for advertisement, the search engine 110 registers local advertisements related thereto. The request is generated, and the advertisement cost estimation system 200 receives the generated local advertisement registration request. Subsequently, the advertisement cost calculation system 200 may search the regional information database 210 for the region 'Gangnam-gu, Seocho-gu, Songpa-gu' in the region information database 210 and provide it to the advertiser 130 (see FIG. 3). The regional profile information may include information on a population distribution, a gender distribution, an age distribution, an income distribution, and a job distribution associated with a specific region.

In addition, the advertisement cost calculation system 200 receives a selection from the advertiser 130 for the provided area profile information, and obtains information on the number of IPs allocated to the area associated with the selected area profile information (S520). This step (S520) is a process of receiving the regional profile information of the region determined to be optimal for his or her advertising marketing strategy from the advertiser 130 who read the regional profile information.

In addition, the advertisement cost calculation system 200 confirms the number of IPs assigned to the service provider in the region selected by the advertiser 130 according to the implementation of the purpose of the present invention, which is a reasonable calculation of the advertising cost according to the number of IP. That is, the advertisement cost calculation system 200 corresponds to each region, prepares a count field 250 for recording the number of IPs allocated to the regions, and adds the number of IPs allocated to one region to the count field 250. Record it. Subsequently, at the time point at which the advertiser 130 selects an advertisement target region (the time point at which the regional profile information is selected), the advertisement cost calculation system 200 records the IP recorded in the count field 250 corresponding to the region. Read the number to obtain information about the IP number.

In addition, the advertisement cost calculation system 200 in this step (S520) receives the variation information on the number of IP from a predetermined carrier, every selected period, and counts associated with the region by using the received variation information The number of IPs recorded in the field 250 may be updated and recorded. The predetermined period can be set flexibly by the operator of the present system according to the system environment. A description related to this will be described with reference to FIG. 7.

7 is a flowchart illustrating an example of updating the number of IPs for each region according to the present invention.

First, the advertisement cost calculation system 200 corresponds to each region, and prepares a count field 250 for recording the number of IPs allocated to the region (S710). This step (S710) is a process having a count field 250 for summing and recording the number of IP assigned by a plurality of carriers for a particular region. The count field 250 may refer to a physical and logical recording space for recording the IP number as a numerical value.

In addition, the advertisement cost calculation system 200 receives the variation information on the number of IP from the communication service provider every selected period (S720). This step (S720) is a process of collecting information on the change status of the number of IP, such as the number of newly allocated IP, the number of revoked IP, etc. for a specific region from the respective carrier for a predetermined period. The change information may include information on the increase and decrease of the number of IPs (eg, +10,000 and -5,000) for a specific region, so that the advertising cost calculation system 200 changes the number of IPs during the period. The status can be easily recognized.

Subsequently, the advertisement cost calculation system 200 updates and records the number of IPs recorded in the count field 250 related to the corresponding region by using the received change information (S730). This step (S730) is a process of modifying the record on the number of IPs in the count field 250 based on the increase and decrease of the number of IPs, the change in the number of IPs assigned to a specific region over time is the count field ( To be optimally reflected.

Accordingly, the advertisement cost estimation system 200 may maintain the accuracy of the number of IPs recorded in the count field 250 by quickly reflecting the change history of the number of IPs allocated to a specific region.

Next, the advertisement cost calculation system 200 calculates an advertisement cost for the local advertisement information based on the obtained IP number (S530). This step (S530) is a process of calculating the advertising costs to be added to the advertiser 130 in connection with the advertiser 130 of the local advertising service. That is, the advertisement cost calculation system 200 calculates the advertisement cost by multiplying the number of IPs of the region selected by the advertiser 130 as the advertisement target region by the rate previously selected by the operator of the system. For example, when the number of IPs of the region 'Gangnam-gu' selected by the advertiser 130 is' 250,000 'and the selected rate is '10 won', the advertisement cost calculation system 200 calculates' 2.5 million won 'as the advertisement cost. And it can be charged to the advertiser 130.

In addition, as another embodiment in the step (S530), the advertising cost calculation system 200 determines the weight to be reflected in the rate from the various factors related to the local advertising information, through which the different size of the rate applied by region Make a difference.

That is, the advertisement cost estimation system 200 determines 1) a first weight associated with the number of IPs, 2) a second weight associated with the region, and 3) a third weight associated with the regional keywords, and determines the determined first to third weights. Using the singular or plural allows the rate to be adjusted differently to the local reality. The determination process of the weight is replaced with the description of FIG. 4 described above, and is omitted here.

Next, the advertisement cost estimation system 200 is recorded in the advertisement information database 115 of the search engine 110 to correspond to the regional keywords associated with the selected regional profile information and the local advertisement information of the advertiser 130 ( S540). In this step (S540), the local advertisement information related to the advertiser 130 is provided to the advertisement information database 115 so that the search engine 110 can provide the local advertisement service to the advertiser 130 who has paid the calculated advertisement cost. It is the process of registration. The advertisement information database 115 records a keyword (local keyword) set by the advertiser 130 and local advertisement information correspondingly, and waits for a search request by the searcher 120 connected to the search engine 110. For example, the advertisement cost calculation system 200 may provide a local advertisement service related to 'Gangnam-gu' to the advertiser 130 who has paid the advertising cost '2.5 million won' calculated in the above-described example. A signal for allowing local advertisement information registration may be transmitted to the search engine 110.

Accordingly, the search engine 110 may expose the local advertisement information of the advertiser 130 to the searcher 120 when there is a search request of the searcher 120 related to a specific region. In this regard, the operation of the search engine 110 will be described with reference to FIG. 8.

8 is a flowchart illustrating an example of an operation of a search engine implementing a local advertisement service.

First, the search engine 110 receives a search request including a local keyword from the searcher 120 (S810). This step (S810) is a process of generating a search request as a keyword is input to a search box of a search page by the searcher 120 connected to the search engine 110 for a search operation. Here, the local keyword may mean a keyword for identifying a region, and for example, may include a keyword including 'Gangnam-gu', 'Songpa-gu', and the like.

In addition, the search engine 110 searches for local advertisement information corresponding to the local keyword in the advertisement information database 115 (S820). This step (S820) is a process of inferring a region of interest by the searcher 120 through keyword input and extracting local advertisement information recorded in the advertisement information database 115 in relation to the inferred region. In another embodiment, the search engine 110 identifies the geographic location of the searcher 120 from the IP address utilized by the searcher 120 and provides local advertisement information related to the identified location to the advertisement information database 115. You can also search on.

Subsequently, the search engine 110 exposes the searched local advertisement information to the searcher 120 in response to the search request (S830). This step (S830) is a process of providing a local advertising service to the advertiser 130 by exposing the local advertising information of the advertiser 130 to the searcher 120. Accordingly, the search engine 110 may provide searchers 120 who are interested in a specific region to provide local advertisement information of the advertiser 130 having a sales base in the region, thereby increasing the searcher 120. The probability may lead to the customer of the advertiser 130.

Therefore, according to the present invention, the advertiser 130 can calculate the advertising cost using the characteristics of the target advertisement area to be actually advertised and the number of IPs allocated to the corresponding area. It can be added reasonably according to local characteristics.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, local data files, local data structures, or the like, alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a local data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by those equivalent to the claims.

As can be seen from the above description, according to the present invention, the advertiser calculates the advertising cost by using the characteristics of the target advertising area to be advertised and the number of IPs allocated to the corresponding area, and through this, an advertisement that has been unilaterally added thereto. It is possible to provide an advertisement cost estimation method and an advertisement cost estimation system in which the cost is reasonably added to the advertiser in proportion to the advertisement effect predicted in the region.

Claims (14)

In the advertising cost estimation method for local advertising information, Providing local profile information to the advertiser in response to a local advertisement registration request from the advertiser; Receiving information about the provided area profile information from the advertiser and obtaining information about the number of IPs allocated to the area associated with the selected area profile information; And Calculating an advertising cost for the local advertisement information by multiplying the obtained number of IPs by a rate reflecting a predetermined weight Method of calculating the advertising cost of local advertising information comprising a. delete The method of claim 1, The step of calculating the advertising cost, Preparing a first weight corresponding to the IP level; Converting an IP level of the obtained number of IPs; And Calculating the advertising cost by using a rate that reflects the first weight value searched corresponding to the converted IP level Method of calculating the advertising cost of local advertising information comprising a. The method of claim 1, The step of calculating the advertising cost, Preparing a second weight value corresponding to the regional level; Converting an area level of the area; And Calculating the advertising cost by using a rate that reflects a second weight searched corresponding to the converted local level Method of calculating the advertising cost of local advertising information comprising a. The method of claim 4, wherein The step of converting the regional level of the region, Converting the regional level of the region in consideration of at least one of a commercial area size, a resident population, a floating population, and a season; Method of calculating the advertising cost of local advertising information comprising a. The method of claim 1, The advertisement information database of the search engine, the method comprising the step of recording the corresponding regional keywords associated with the selected regional profile information and the advertiser's local advertising information; The step of calculating the advertising cost, Preparing a third weight value corresponding to the keyword level; Converting a keyword level of the local keyword; And Calculating the advertising cost by using a rate that reflects a third weighted value searched for the converted keyword level Method of calculating the advertising cost of local advertising information comprising a. The method of claim 6, The step of converting the keyword level of the local keyword, Converting the keyword level of the local keyword in consideration of at least one of an advertiser return on investment (ROI), a view count, and a preference for the local keyword; Method of calculating the advertising cost of local advertising information comprising a. The method of claim 1, Providing a count field corresponding to each region and recording the number of IPs allocated to the region; Receiving change information on the number of IPs from a predetermined communication service provider every predetermined period of time; And Updating and recording the number of IPs recorded in a count field related to a corresponding region by using the received change information; More, Obtaining information about the number of IPs, And calculating information on the number of IPs by reading the number of IPs recorded in the count field corresponding to the region. The method of claim 1, The step of providing geographic profile information to the advertiser, Maintaining a region information database for recording region profile information corresponding to each region; Receiving the local advertisement registration request from the advertiser including information about an advertisement candidate region; Retrieving area profile information corresponding to an area related to the advertisement candidate area from the area information database; And Providing the searched local profile information to the advertiser in response to a local advertisement registration request. Method of calculating the advertising cost of local advertising information comprising a. The method of claim 9, The regional profile information includes at least one of information on the population distribution, gender distribution, age distribution, income distribution, occupation distribution associated with the region advertising information of the regional advertising information. The method of claim 1, A database of advertisement information of a search engine, the local keyword associated with the selected region profile information and local advertisement information of the advertiser to be recorded More, The search engine receives a search request including the local keyword from a searcher, searches local advertisement information corresponding to the local keyword in the advertisement information database, and retrieves the searched local advertisement information in response to the search request. Advertising cost estimation method of the local advertising information, characterized in that exposed to the searcher. A computer-readable recording medium having recorded thereon a program for executing the method of claim 1. In the advertising cost estimation system for local advertising information, Profile providing means for providing regional profile information to the advertiser in response to a local advertisement registration request from an advertiser; IP number management means for receiving a selection from the advertiser with respect to the provided area profile information and obtaining information about the number of IPs allocated to the area associated with the selected area profile information; And Cost calculation means for calculating the advertising cost for the local advertising information by multiplying the obtained IP number by the rate reflected a predetermined weight Advertising cost estimation system for local advertising information comprising a. The method of claim 13, And a search engine's advertisement information database for mapping the local keywords associated with the selected region profile information with the advertiser's local advertisement information. (1) The cost calculation means, Prepare the first weight corresponding to the IP level, convert the IP level of the obtained number of IPs, calculate the advertisement cost by using a rate reflecting the first weight searched for the converted IP level, or or (2) The cost calculation means, Prepare a second weight corresponding to a local level, convert a local level of the area, calculate the advertising cost using a rate reflecting a second weight searched for the converted local level, or (3) The cost calculation means, Providing a third weight corresponding to the keyword level, converting the keyword level of the local keyword, and calculates the advertising cost by using a rate reflecting the third weighted value searched corresponding to the converted keyword level Advertising cost estimation system of local advertising information.

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