KR102043084B1 - Maintenanace system and method for managing placard hanger - Google Patents

Abstract

The present invention relates to a placard hanger maintenance system and, more specifically, to an outdoor signboard maintenance system and a method thereof. The outdoor signboard maintenance system performs maintenance of posting and removal for an outdoor signboard by using a placard hanger installed in each region operated by a local government. According to an embodiment of the present invention, the present invention collects region information showing an effect related to sales information related to sales per business, per date, and per region of outdoor signboard applicants and an installation place of the outdoor signboard per each region and analyzes the information collected through a deep learning method so as to assign and run the optimum outdoor signboard installation place for the plurality of outdoor signboard applicants.

Description

Banner Maintenance System and Method {MAINTENANACE SYSTEM AND METHOD FOR MANAGING PLACARD HANGER}

The present invention relates to a banner cradle maintenance system, and in particular, a banner cradle maintenance system that performs maintenance such as posting and removal of outdoor advertisements using a banner cradle installed in each region operated by a local government. It is about a method.

Advertisements produced to promote a product or service to an unspecified number of people are intended to publicize the characteristics of the product or service through any phrases or figures, and the advertisements include indoor advertisements installed indoors, It may be classified as an outdoor advertisement installed outdoors.

In particular, as an outdoor advertisement, the banner can be said to be an advertising means favored by small businesses such as high advertising effect compared to the investment and less burden for losses.

However, indiscriminate installations not only hurt the city's aesthetics, but also placards installed at crossroads and corners are causing problems that cause accidents by obstructing the view of pedestrians and vehicle drivers.

For this reason, local governments assign identifiers for outdoor advertisements registered for the purpose of regulation and management of outdoor advertisements, and manage information such as mutual and outdoor advertisement forms (horizontal and vertical), size, and color.

In addition, local governments have installed a banner rack to hang banners at multiple locations in each area, and operate a separate home-based outdoor advertisement maintenance system to install banners. A hanger is designated, and banners are posted weekly in the order of application.

In addition, the banner rack that can hang or remove the banner is managed in the form of selecting a separate operator to give services.

Here, the above-mentioned placard hanger is generally installed in a place where a large number of the floating population can be obtained in the place where traffic or city aesthetics are not impaired.

As a result, the number of applicants who want to hang their own banners is concentrated in the banner rack located in a specific place where the floating population is relatively higher than other places. However, even if it is a banner rack installed in the applicant's preferred place, the effect of the actual publicity will vary depending on the characteristics of the floating population, travel time and content of the advertisement. In other words, the effect of publicity is expected to vary depending on what the banner advertises and the characteristics of the floating population in the region.

For example, advertisements in industries such as restaurants, pubs, PC rooms, and karaoke rooms would be advantageous for public relations in the area of business facilities such as entertainment districts and offices. have.

However, this is only an estimate, and there is a limit that there is no basis for applicants to accurately determine whether or not the outdoor advertisement installed in a particular place directly leads to the sales of their store. Therefore, many outdoor advertisement applicants currently have a lot of floating population, or depending on the type of facilities existing in the place, the situation is to determine and apply for the installation place of the outdoor advertisement with vague expectations.

Publication No. 10-2009-0001799 (published date: 2009.01.09.)

The present invention has been made to solve the above-described problems, the present invention is a placard for assigning the installation place for the outdoor advertisements of the applicants based on the objective and substantial promotional effect for the outdoor advertisements operated by local governments in each region The challenge is to provide a top-level maintenance system and method.

In order to solve the above problems, the banner post management system according to an embodiment of the present invention, the advertisement management server that provides a maintenance function of the outdoor advertising posted on the banner post installed at least one for each region. An outdoor advertising unit maintenance management system, wherein the advertisement management server is configured to post an advertisement according to a screening result of an outdoor advertisement reception unit that receives an advertisement posting application from one or more applicant terminals, and the qualification requirements for the received advertisement posting application. Qualification department that decides to approve or reject, the register that generates registration information by sequentially registering the approved advertisement posting application, and the position determined according to the posting and dismantling time of registered advertisements for each banner posting by date Advertisement management unit for directing the posting or removal of the advertisement on the banner of the banner; And a server database storing the banner posting information, the registration information, and the posting history information for each region and location.

For each application, the qualification examination unit rejects the business type and contents of the advertisement if the result of the screening is inappropriate based on the conditions of the advertisement publication target according to the regulations, and satisfies whether the advertisement publication target is satisfied. If it is not suitable for the surrounding information, the installation position can be determined and approved for the banner placement of other locations.

The outdoor advertisement reception unit receives an opinion form from the applicant terminal for a predetermined period of time in response to the rejected application, and the qualification examination unit determines whether it is final or impossible according to the result of the re-examination of the opinion form. This can be done through the change of approval.

The advertisement management server, a sales information collection unit for collecting sales information related to the advertisement on a daily, weekly or weekly basis from the applicant terminal, a learning database for storing the sales information of advertisements for each location as learning data and the Create a learning model using the learning data and apply the pending applications to the generated learning model in order to sequentially display the banner of the position where the highest sales are expected compared to the sales information of other advertisements of the same or similar category. It may include a learning engine to extract.

The advertisement management unit may transmit the recommendation information for the position change as the banner post that is expected to the highest sales extracted to the applicant terminal waiting to be installed for the advertisement waiting to be installed.

The banner cradle may be further provided with a site terminal for detecting a pedestrian located in the detection zone in the front direction, and transmitting the site information of the location to the advertisement management server in real time or at regular intervals according to the detection result.

The field terminal is connected to the advertisement management server through an information communication network to transmit data, a detector for detecting a pedestrian walking in the detection zone of the installed banner sign, from the first entry to departure of the pedestrian in the detection zone It generates a site information including a tracking unit for tracking the movement route, the number of pedestrians entered and the movement route for each pedestrian, and assigns weight to the pedestrians that existed continuously for the valid time in the detection zone and reflects them in the site information. It may include a site information generation unit and a temporary storage unit for temporarily storing the site information for a certain period of time.

The field terminal may include a state information generation unit for generating a measurement value including one or more of the hourly ambient temperature, humidity, and fine dust concentration and information on the driving state of each component unit and transmitting the information to the advertisement management server in real time. Can be.

The advertisement management server collects site information input from the field information generation unit or the outside at predetermined intervals and collects site information to provide the site information as learning data for banner placement by each location to the learning engine. It may include wealth.

The learning engine may calculate the expected sales effect according to the type and content of each banner by reflecting the sales information and the site information at a predetermined ratio, but may reflect the weight in the form of a log function.

In addition, in order to solve the above-described problem, the banner postage maintenance method according to another aspect of the present invention, in the banner postage maintenance method by the advertisement management server described above, the advertisement posted from one or more applicant terminal Receiving the application, determining the approval or return of the publication according to the evaluation result of the qualification for the received advertisement, and sequentially registering the approved advertisement posting application to generate registration information. For each banner posting per step and date, the method may include instructing the advertisement or posting of the advertisement to the banner posting at the location determined according to the posting and dismantling time of the registered advertisement.

In the step of determining the approval or return of the publication according to the screening result of the eligibility requirements for the advertisement posting application received, the type and content of the advertisement for each application are subject to advertisement posting according to the regulations. If the result is judged based on the condition, it satisfies whether it is necessary to process the advertisement and publication of the advertisement.However, if it is not suitable for the surrounding information of each banner, the installation location is determined and approved according to the banner of other locations. It may include a step.

For each banner placard by date, the step of instructing the publication or removal of the advertisement on the banner plaque of the location determined according to the posting time and the demolition time of the registered advertisement is performed by the applicant who has posted the advertisement on the placard plaque. Collecting sales information related to advertisements on an hourly, daily or weekly basis from the applicant terminal, storing sales information of advertisements for each location as training data, generating a learning model using the training data, and generating Applying pending applications to the learning model, extracting banner posts at the position where the highest sales are expected in comparison with sales information of other advertisements of the same or similar category, and for advertisements awaiting installation. Send recommendation information about the location change according to the banner post with the highest expected sales. It may include the step.

Create a learning model using the learning data, apply the pending application to the generated learning model, and sequentially display the banner of the position where the highest sales are expected compared to the sales information of other advertisements of the same or similar category. Prior to the step of extracting, it may include the step of collecting the site information input from the field terminal or the outside installed on the banner top for each period and storing the site information for each location as the learning data.

According to an embodiment of the present invention, the sales information on the sales by industry, date, region of each of the outdoor advertising applicants and regional information indicating the effect of the installation place of the outdoor advertising of each region, and collected through deep learning techniques By analyzing the results, it is possible to allocate and operate an optimal outdoor advertisement installation place for a large number of outdoor advertisement applicants.

1 is a diagram of the overall structure of the banner cradle maintenance system according to an embodiment of the present invention.
2 is a view of the advertisement management server of the banner top management system according to an embodiment of the present invention.
3 is a view of the field terminal of the banner topography management system according to an embodiment of the present invention.
FIG. 4 is a diagram of a banner crampon maintenance method according to an embodiment of the present invention. FIG.
5 is a diagram illustrating a form of a banner cradle and an outdoor advertisement installed in the banner cradle management system according to an embodiment of the present invention.

When any part of the specification to "include" or "include" a certain component, it means that it may further include other components, not to exclude other components unless otherwise stated. In addition, the terms "...", "...", "" Server "and" System "described in the specification refer to a unit that processes one or more functions or operations. Which may be implemented in hardware, software or a combination of hardware and software.

In addition, the term "embodiment" in the present specification means to serve as an example, example or illustration, the subject matter of the invention is not limited by such an example. In addition, the terms "comprising", "including", "having" and other similar terms are used, but as used in the claims do not include "open" as transition words that exclude any additional or other component. It may be used generically in a similar manner to the term Comprising.

The various techniques described herein may be implemented with hardware or software, or where appropriate, with a combination of both. As used herein, the terms " ... Unit ", " ... Server " and " System " are likewise computer related entities, i.e. hardware. , A combination of hardware and software, software, or software at run time. In addition, each function executed in the program of the present invention may be configured in a module unit, and may be recorded in one physical memory, or may be recorded distributed between two or more memories and recording media.

Hereinafter, with reference to the drawings will be described in the banner top plate maintenance system and method according to a preferred embodiment of the present invention.

1 is a diagram of the overall structure of the banner cradle maintenance system according to an embodiment of the present invention.

Referring to FIG. 1, a plurality of banner postage maintenance systems according to an embodiment of the present invention are installed in each region, and a banner postage post 15 in which a banner that is a management target of the present invention, that is, an outdoor advertisement 10 is posted and operated. ) And directly operated by one or more applicant terminals (50) and local governments who want to advertise their advertisements through outdoor advertisements (10) for their businesses, businesses, or merchandise on banner plaques in each region. Or run by his / her agency, and receive an advertisement application from each applicant's terminal 50, and proceed with the review process, and install the advertisement on the banner plaque (15) for a certain period according to the evaluation result. It may include an advertisement management server 100 to maintain to remove.

Banner plaque 15 may be provided in plurality in each region, and generally as a facility that is managed and supervised by local governments, generally, the advertisement 10 in the form of two or more banners can be posted at the same time. The banner post 15 is a preferred advertising tool for local businesses and small businesses because it has a high advertising effect compared to investment and less burden for losses.

In addition, unlike the general banner cradle, the banner cradle 15 according to an embodiment of the present invention obtains site information on a pedestrian passing through the surrounding area and provides it to the management to verify the advertising effect. The field terminal 200 may be installed, and the field terminal 200 may be selectively installed or omitted by an operator.

Applicant terminal 50 is a terminal that the advertiser applies to the banner cradle maintenance system of the present invention in order to post their advertisement through the banner cradle 15, the applicant through the applicant terminal 50 By accessing the web site provided by the management server 100 and receiving the advertisement information to be advertised together with the advertisement information to be advertised, after the examination and approval, through the contract process, the outdoor advertisement 10 at the corresponding position for a certain period of time. You can publish.

In particular, according to an embodiment of the present invention, the applicant may designate the banner cradle 15 installed in the desired area and location, but in the case of the banner cradle 15 of the position popular with a number of applicants You may have to wait for months to months.

However, in general, the number of preferred banner posts (15) is only installed in a place with a large number of floating populations, and how much sales increase or promotion effect can be expected when the advertisement is posted at the place. Objective information does not exist, and applicants often insist on sticking to specific banners only 15 with vague expectations.

Thus, in the banner signage maintenance system according to an embodiment of the present invention, it is possible to recommend the banner signage 15 to applicants based on more objective information, which will be described later.

As the above-described applicant terminal 50, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile) Telecommunication (2000), Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (Wibro) terminal, smartphone, smart pad, tablet PC ( Devices including all kinds of handheld-based wireless communication devices such as Tablet PCs) and computing devices such as PCs and laptops may be used.

The advertisement management server 100 is a server device operated by a local government, etc., and may open and operate a web site that receives an application for outdoor advertisements through an information and communication network.

The advertisement management server 100 may provide a variety of functions to manage the entire process from the outdoor advertisement application application, qualification screening, application registration, outdoor advertisement posting, maintenance and demolition.

In particular, the advertisement management server 100 according to an embodiment of the present invention performs the maintenance function for the advertisement 10 posted in a public place, the examination based on the regulations for the application before posting the advertisement According to the procedure, it can be handled not only by approval but also by return, which can be posted through re-review process or prevented the posting of fraudulent advertisements by final decision.

In addition, in addition to the place requested by the applicant, the advertisement management server 100 according to the embodiment of the present invention collects information for confirming the objective sales increase or promotion effect for each place and through the deep learning technique. It is possible to provide information and to provide a function of recommending a place with a higher expected return than the place specified by the applicant for the registration pending installation.

According to the above-described structure, the banner top management system according to an embodiment of the present invention can perform the management procedure, such as the screening, posting and demolition of outdoor advertising for the applicant's application online.

Hereinafter, the structure of the advertisement management server of the advertisement maintenance system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

2 is a view of the advertisement management server of the banner top management system according to an embodiment of the present invention.

2, the advertisement management server 100 according to an embodiment of the present invention, the outdoor advertisement receiving unit 110 receives the advertisement posting request from the at least one applicant terminal 50, the received advertisement posting request Qualification judging unit 120 to determine whether to approve or reject the publication according to the screening results of the qualification requirements for the case, register 130 for generating registration information by sequentially registering the approved advertisement posting application, each banner by date Regarding the advertisements, the advertisement management unit 140 instructing the publication or removal of advertisements in the advertisement display unit at the position determined according to the posting time and the dismantling time of the registered advertisement, the banner advertisement information for each region and location, the registration Server information database 150 storing information and posting history information, sales information collecting unit 160 for collecting sales information related to advertisements on an hourly, daily or weekly basis from applicant terminal 50, Create a learning model using the learning database 170 and the learning data to store sales information of advertisements for each location as learning data, and apply pending applications to the generated learning model to apply other advertisements of the same or similar category. The learning engine 180 and the field terminal 200 or the field information input from the outside are collected at predetermined intervals in order to sequentially extract the banner post of the position where the highest sales are expected in comparison with the sales information, and the learning engine It may include a site information collection unit 190 for providing the site information as the learning data for the banner attached to each location.

The outdoor advertisement reception unit 110 may receive an application for posting an advertisement from one or more applicant terminals 50 through a web site. The above-described web site may provide functions such as public subscription, login, and the like, and advertisement information including a description of advertisements from the applicant terminal 50 through a UI provided by the web site, a desired posting date, The place can be received and processed.

The qualification screening unit 120 may determine the approval or return of the advertisement posting of the corresponding application by performing the actual review procedure for the applicant and the advertisement contents for each application. Here, the document screening itself may be performed by the person in charge of the operation side, that is, the local government, and the qualification screening unit 120 collects and outputs the applicant and advertisement information for this purpose, inputs the review result by the person in charge, and approves and rejects the computer. It is possible to provide a function such as notification of the examination result to the applicant terminal 50.

In particular, the eligibility screening unit 120 may, for each application case, return the business type and contents of the advertisements if the result of the screening according to the provisions of the regulations according to the regulations is inappropriate. Such inadequate cases may include errors in the personal and advertisement information provided by the applicant or residents of other regions, when the contents of the advertisements are against public order and morals, or when the standard of the banner is out of regulation.

In such a case, the person in charge inputs the inadequacy of the application to the server as a result of the review, and the qualification screening unit 120 returns to this.

In addition, if it is satisfied whether or not the advertisement is posted, but is not suitable for the surrounding information of each banner, for example, if the type of business targeting the adult or the place is adjacent to a school or academy, the person in charge is The installation position may be determined as a banner post, and the qualification examination unit 120 may approve the application to a banner post in another place other than the desired location.

If the application is rejected, the outdoor advertisement reception unit 110 may receive an opinion from the applicant terminal for a period of time with respect to the rejected application, and the qualification examination unit 120 is in charge of the received opinion. According to the result of re-examination, the final decision is impossible, or if the content of the opinion is justified and approved, it can be approved through the approval process or by changing the installation location by adding a banner to another location.

The registration unit 130 may register with the server as an outdoor advertisement advertisement object for the approved application. The registration may be posted within a few days if there is no installation waiting for the designated banner, and if there are a plurality of other installations, the registration will be in the waiting for installation order.

The advertisement management unit 140 may perform overall maintenance and operation procedures for outdoor advertisements from installation installation to installation and removal for registration. Multiple registrations can be posted at the site after installation by the date specified at the time of registration and will be posted for the specified period. The management, that is, the local government, is obliged to manage the outdoor advertisements not to be damaged by the time of dismantling, and the person in charge performs maintenance and management through inspection of banner placards in each region periodically. The advertisement manager 140 may be managed.

Accordingly, the advertisement management unit 140 may instruct the person in charge of posting or removing the advertisement on the banner post at the location determined according to the time of publication and removal of the registered advertisement, and the current situation according to the procedure will be described later. The server database 150 can be stored.

The server database 150 may store various information for providing a service. In detail, the personal information of the registered applicant, the banner posting information of each region and location, the registration information of the approved application, and the posting history information from the installation of the outdoor advertisement to the removal to the removal can be stored. have.

In addition, the server database 150 may store various setting information for the operation of the advertisement management server 100.

Advertisement management server 100 according to an embodiment of the present invention can recommend the posting of advertisements according to the banner posts of other locations based on the specific data, rather than the place desired by the applicant, or designated by the person with respect to the installation waiting event. It may include a deep learning means for providing such recommendation information.

Specifically, the advertisement management server of the present invention is not the banner placement of each applicant, but the banner placement of the specific place based on the advertisement effect that the general public vaguely expects by the floating population for the advertisement currently being posted in the banner placement of each region. Analyzes the change in sales by advertisement industry, date, and region to determine the location of banner signboards that are expected to produce the best sales for each applicant, and announces the results of analysis as recommended information when applicants apply for new outdoor advertisement installations. It is characterized by.

As a configuration for this, the sales information collecting unit 160 may collect the sales information on the actual sales before and after posting the advertisement from the terminal of each applicant who is currently performing the advertisement by posting the advertisement in each region.

The learning database 170 may store the sales information collected from each applicant terminal for each banner, and the stored sales information may be used as the learning data.

The learning engine 180 may generate a learning model based on deep learning techniques from the training data stored in the training database 170, and when a new application is generated, input advertisement contents of each industry, date, and region into the learning model. It is possible to calculate the prediction result of the expected revenue for each banner placement, it can be provided to the advertising unit management unit 140. Accordingly, the advertisement management unit 140 may provide the applicant terminal with recommendation information for recommending at least one banner post that is expected to have the highest sales according to the analysis result.

Accordingly, the advertisement management unit 140 may transmit the recommendation information for the position change as the banner post that is expected to the highest sales extracted to the applicant terminal waiting to install the advertisement.

In addition, in order to further increase the accuracy of the deep learning results of the learning engine in addition to the above-described sales information, according to the embodiment of the present invention in the banner of the banner installed advertisements in the actual population of the floating population and the floating population On-site terminal 200 that provides on-site information including information on the pedestrians expected to maximize the actual advertising effect may be further installed in each banner, the advertisement management server 100 to collect the site information for this It may further include a portion 190.

The site information collection unit 190 collects site information transmitted from the field terminal 200 installed in each banner top plate, transmitted from a separate external system, or directly input by a person in charge, and included in the site information. Information about the number of pedestrians passing through the cradle and the direction of movement of each pedestrian may be collected and provided to the learning engine 180.

로서 초기에는 높은 비율의 가중치가 적용되나 가중치에 해당하는 보행자의 수가 증가할수록 가중치의 비율이 점진적으로 낮아지는 형태로 적용될 수 있다.Accordingly, the learning engine 180 reflects not only the above-mentioned sales information but also site information at a predetermined ratio, and calculates the expected sales effect according to the type and content of each banner, especially pedestrians, outdoor advertising for a predetermined time. By setting the number of pedestrians judged to have observed water as a weight and reflecting it in the form of a log function, it is possible to maximize the accuracy of the results by the learning model. In this case, the log function is

In the beginning, a high proportion of weight is applied, but as the number of pedestrians corresponding to the weight increases, the proportion of the weight gradually decreases.

In addition, the advertisement management server 100 according to an embodiment of the present invention is connected to a separate external system additional information reference unit for providing additional functions to the outdoor advertisement maintenance function by the advertisement management unit 140 195 may be further included.

This means that outdoor advertisements in the area are installed in public places, and should be used for the area not only for private interests but also for the public interest. For example, when events such as local events and public notifications occur, The additional information reference unit may receive the event information according to the location and schedule of the corresponding event from the external system and request the advertisement management unit 140 to change the schedule of the current registrations.

In addition, the additional information reference unit 195 receives the promotional information from an external system in order to activate the regional economy, and adjusts the schedule of the advertisement operation to the advertisement management unit 140. You can request

On the other hand, the advertisement management server 100 according to an embodiment of the present invention is one or more sites for collecting information on the site of each banner signage so that advertisers can calculate the information related to the advertising effect on the objective outdoor advertisements It can be linked with the terminal 200, hereinafter with reference to the drawings will be described in detail the structure of the field terminal of the banner top plate maintenance system according to an embodiment of the present invention.

3 is a view of the field terminal of the banner cradle management system according to an embodiment of the present invention.

3, the field terminal 200 according to an embodiment of the present invention is connected to the advertisement management server through the information communication network 210 for transmitting data, pedestrians walking to the detection zone of the placard cradle installed Detecting unit 220 for detecting the detection, tracking unit 230 for tracking the movement path from the first entry to departure of the pedestrian, generating the site information including the number of pedestrians and each pedestrian movement path, but effective in the detection zone On-site information generation unit 240 to give a weight to the pedestrians that continue to exist for a period of time to reflect in the site information, the measured value including at least one of the ambient temperature, humidity and fine dust concentration for each hour and the driving state of each component Status information generation unit 250 for generating information about the real-time information to the advertisement management server and temporary storage unit 260 for temporarily storing the site information for a certain period of time It can be included.

The communication unit 210 is connected to the advertisement management server through the information communication network serves to transmit data. The communication unit 210 transmits the site information on the floating population generated by the field terminal 200 and the site information on the current state and temperature of each banner post to the advertisement management server according to a real time or a predetermined period to the outdoor advertisement. Ensure that maintenance is ongoing.

The detection unit 220 may detect a pedestrian that has entered a predetermined range in front of the banner cradle, that is, in a direction in which the advertisement contents of the banner can be viewed by the pedestrian. The detection unit 220 may be set to a detection zone to a range that pedestrians can identify the content of the outdoor advertising, and the number of pedestrians to detect and count the number of pedestrians while one or more pedestrians enter, wait and leave within the range. Can be.

The tracking unit 230 may track a path until each pedestrian entering the detection zone is separated. The tracking unit 230 gives an identifier for each pedestrian sensed to the detector 220 and tracks the moving line until each pedestrian leaves the detection zone to track which path the pedestrians have moved along. In particular, the tracking unit 230 may identify and weight the pedestrians located in the same detection zone for more than a preset valid time, and the weight is provided to the field information generation unit 240 together with the number of counted pedestrians. Then it can be provided to the advertisement management server as site information.

The site information generation unit 240 uses the number of pedestrians detected by the detection unit 220 and the tracking unit 230, its movement path, and the weight as site information in real time or at regular intervals, through the communication unit 210. Can be sent to.

The status information generation unit 250 may provide the advertisement management server with information about the surrounding situation of the banner placement. The state information generation unit 250 may include a temperature, humidity, dust measuring means and the driving check means of the field terminal 200, through which includes at least one of the ambient temperature, humidity and fine dust concentration by time The measured value and information on the driving state of each component may be generated and transmitted to the advertisement management server in real time. Such state information may be used later in the advertisement management server for the maintenance of banner posts in each region, and may be used to report the actual state of fine dust for each region in conjunction with an external system.

The temporary storage unit 260 may temporarily store various pieces of information generated by the field terminal 200, that is, site information and status information for a predetermined period of time. In addition, the temporary storage unit 260 may store other setting values for driving the field terminal 200.

According to the above-described structure, the field terminal may provide the advertisement management server with information about the surrounding situation and the floating population of the banner placement in each region, and the advertisement management server estimates the advertisement effect for each banner placement. can do.

Hereinafter, with reference to the drawings will be described in detail the maintenance method by the above-mentioned banner cradle maintenance system.

FIG. 4 is a diagram of a banner crampon maintenance method according to an embodiment of the present invention. FIG. In the following description, even if there is no separate description, the execution agent for each step becomes the above-described advertisement management server and a component thereof.

Referring to FIG. 4, the method of maintaining the banner placement of the present invention is a method of maintaining the banner placement of the advertisement by the above-described advertisement management server, and receiving an advertisement publication request from one or more applicant terminals (S100). Determining the approval or return for the publication in accordance with the screening results of the qualification requirements for the approved advertisement posting application (S110), step of registering the approved advertisement posting application sequentially to generate the registration information (S120) And for each banner plaque by date, it may include a step (S130) for instructing the posting or removal of the advertisement on the banner plaque of the position determined in accordance with the time of posting and removal of the registered advertisement.

First, in step S100 of receiving an advertisement posting request from one or more applicant terminals, the advertisement management server receives an advertisement posting request for a local placard posting from one or more applicant terminals through a web site online. to be.

Next, in the step (S110) of determining the approval or return for the publication according to the screening result of the qualification requirements for the received advertisement posting application, the advertisement management server is applied to the applicant information and advertisement contents provided in the step S100. It is to decide whether to advertise the advertisement according to the examination result. If the examination result is input by the person in charge, the advertisement can be approved or rejected accordingly.

In this case, each application will be rejected if the type and content of the advertisements are judged based on the conditions for posting the advertisements according to the regulations, and they will be rejected. If it is not suitable, it can be approved by determining the installation location according to the banner sign of the other location.

In addition, if the opinion is submitted by the applicant disagrees with the pet, it may be determined whether to approve the advertisement after re-examination.

Generating the registration information by sequentially registering the approved advertisement application request (S120) is a step of converting the approved advertisements to the registration case to switch to the installation standby state until a specified date. Outdoor advertisements are installed for a specific banner stand, and if there are a plurality of installation waiting guns, the installation standby state is maintained until an empty space occurs, and when spaces are generated, they are sequentially installed according to the registration order.

Subsequently, for each banner posting by date, in step S130, the advertisement management server instructs the posting or removal of the advertisement on the banner posting of the location determined according to the posting time and the removal time of the registered advertisement. If the outdoor advertisement is installed in the building, or the advertisement period of the outdoor advertisement is already expired, the person in charge is instructed to install or remove the advertisement.

Meanwhile, in the above-described step S130, the advertisement management server collects the sales information related to the advertisements on an hourly, daily or weekly basis from the applicant's terminal of the applicant whose advertisements are currently posted on the banner display. In addition, it is possible to generate a learning model using the learning data and store the sales information of the advertisement of each location as the learning data, and to apply the pending applications to the generated learning model to sell the other advertisements of the same or similar category. Contrary to the information, the banner top of the position where the highest sales are expected can be extracted sequentially. In addition, for advertisements awaiting installation, by sending recommendation information about the location change according to the banner post that is expected to have the highest sales extracted to the applicant's terminal, advertisers do not simply prefer to place the actual advertisement effect for each applicant. By recommending places that can be expected, we can minimize the reckless application of a specific place and prove the effectiveness of advertising as objective information.

In addition, before the step of sequentially extracting the banner top of the position where the highest sales are expected, the site information input from the site terminal or the outside installed in the banner top is collected at regular intervals and the site information for each location is collected. By storing the learning data, the above-described learning data can be upgraded through the movement path and the weight of the floating population, and the recommendation information can be supplemented.

Hereinafter, the technical spirit of the present invention will be described in detail with reference to the drawings through an example of a banner cradle serving as a management target of the banner cradle maintenance system according to an embodiment of the present invention.

5 is a diagram illustrating a form of a banner cradle and an outdoor advertisement installed in the banner cradle management system according to an embodiment of the present invention.

Referring to FIG. 5, the banner cradle 15 that is applied to an embodiment of the present invention is installed at a place designated by local governments of each region, and is composed of a pair of pillars 16 fixed vertically to the ground, and an outdoor advertisement. In other words, the water 10, that is, the banner may be fixed to the center of both pillars 16 through a connection member.

Here, a plurality of holes may be formed around the pillar 16 fixed to the ground, and as the connection member connected to the corner portion of the outdoor advertisement 10 is inserted and tied thereto, the outdoor advertisement 10 may be formed. It should be located at a certain height from the ground. Here, the installation height of each outdoor advertisement 10 may be specified at the time of advertisement registration, the cost may be determined differently for each location.

In addition, any one of the two pillars 16 may be installed on-site terminal 200 to communicate with the advertisement management server of the present invention.

The field terminal 200 may be installed at a height capable of covering the detection area (AA) is set according to the pedestrian can identify the advertising content of the banner placard 15, the mounted sensor, etc. The number of pedestrians and their moving paths may be transmitted to the advertisement management server by detecting and tracking pedestrians entering the detection area AA.

In particular, when the plurality of pedestrians enter the detection zone (AA) from the non-sensing area (NA), the field terminal 200 is given a separate identifier, each tracked separately through the identifier to leave the non-sensing area (NA) The tracking can be performed continuously until the tracking is completed, and when the tracking is finished, the number of pedestrians can be counted and transmitted as site information to the advertisement management server along with the movement route.

Many details are set forth in the foregoing description but should be construed as illustrative of preferred embodiments rather than to limit the scope of the invention. Therefore, the invention should not be defined by the described embodiments, but should be defined by the claims and their equivalents.

10: outdoor advertisement 15: banner sign
50: applicant terminal 100: advertisement management server
110: outdoor advertising reception unit 120: qualification screening unit
130: register 140: advertising unit
150: server database 160: sales information collector
170: learning database 180: learning engine
190: field information collection unit 195: additional information reference unit
200: field terminal 210: communication unit
220: detection unit 230: tracking unit
240: field information generator 250: status information generator
260: temporary storage unit

Claims (14)

An outdoor advertising unit maintenance system including an advertisement management server that provides a maintenance function of outdoor advertisements posted on at least one banner post installed in each region.
The advertisement management server,
An outdoor advertisement reception unit receiving an advertisement publication request from at least one applicant terminal;
A eligibility department that decides whether to approve or reject the posting based on the result of the screening of the eligibility requirements for the advertisements received;
A registration unit for sequentially registering the approved advertisement posting application and generating registration information;
For each banner posting by date, the advertisement management unit for directing the posting or removal of the advertisement on the banner post of the position determined in accordance with the posting time and removal time of the registered advertisement;
A server database for storing banner posting information, registration information, and posting history information for each region and location;
A sales information collection unit for collecting sales information related to the advertisement on an hourly, daily or weekly basis from the applicant terminal;
A learning database that stores sales information of advertisements for each location as learning data; And
Create a learning model using the learning data, apply the pending application to the generated learning model, and sequentially display the banner of the position where the highest sales are expected compared to the sales information of other advertisements of the same or similar category. Learning engine
Placard cradle maintenance system comprising a. The method of claim 1,
The qualification screening unit,
For each application, the business type and contents of the advertisements are judged on the basis of the conditions for posting advertisements according to the regulations. Placard cradle maintenance system that determines the installation position and approves the installation position if it is not suitable. The method of claim 2,
The outdoor advertising reception unit receives a statement of opinion from the applicant terminal for a predetermined period of time, the rejected application,
The qualification screening unit,
The banner post management system which is approved by changing the installation position according to the final decision or not the banner post of another location according to the result of the re-examination. delete The method of claim 1,
The advertisement operation unit,
Banner advertisement management system that transmits the recommendation information about the position change as the banner advertisement is expected to the highest sales extracted to the applicant terminal waiting for installation. The method of claim 1,
The banner crab is,
The banner locator maintenance system that detects pedestrians located in the detection zone in the front direction and transmits the site information of the location to the advertisement management server in real time or at regular intervals according to the detection result. The method of claim 6,
The field terminal,
A communication unit connected to the advertisement management server through an information communication network to transmit data;
A detector for detecting a pedestrian walking to a detection zone of the installed banner cradle;
A tracking unit tracking a movement route from an initial entry to an exit of the pedestrian in the detection zone;
A site information generation unit generating site information including a number of pedestrians entering and a movement path for each pedestrian, and assigning weights to pedestrians that exist for a valid time in the detection zone and reflecting the weighted information on the site information; And
Temporary storage unit for temporarily storing the site information for a certain period of time
Placard cradle maintenance system comprising a. The method of claim 7, wherein
The field terminal,
Status information generation unit for generating the measured value including at least one of the ambient temperature, humidity, and fine dust concentration for each hour and the information on the driving state of each component to send to the advertisement management server in real time
Placard cradle maintenance system comprising a. The method of claim 7, wherein
The advertisement management server,
Site information collection unit for collecting the site information input from the field information generation unit or the outside by a predetermined cycle, and provides the site information as the learning data for the banner attached to each location to the learning engine
Placard cradle maintenance system comprising a. The method of claim 9,
The learning engine,
Calculate the expected sales effect according to the type of business and content of each banner by reflecting the sales information and site information at a certain ratio, but the banner sign maintenance system that reflects the weight in the form of a log function (however, the log function is

). In the outdoor advertisement material maintenance method by the advertisement material management server of Claim 1,
Receiving an advertisement posting request from at least one applicant terminal;
Determining whether to approve or reject the posting based on the review result of the eligibility for the received advertisement posting request;
Generating registration information by sequentially registering the approved advertisement posting application; And
For each banner plaque by date, instructing the posting or removal of the advertisement on the placard plaque at the location determined according to the posting and dismantling time of the registered advertisement.
Placard cradle maintenance method comprising a. The method of claim 11,
Determining whether to approve or reject the posting according to the result of the screening of the eligibility requirements for the received advertisement posting application,
For each application, if the type and content of the advertisements are judged based on the conditions for posting advertisements according to the regulations and are not appropriate; And
If it satisfies whether or not the advertisement is posted, but it is not suitable for the surrounding information of each banner, the step of determining the installation location according to the banner of the other location is approved.
Placard cradle maintenance method comprising a. The method of claim 11,
For each banner posting by date, the step of instructing the posting or removal of the advertisement on the banner posting of the location determined according to the posting and dismantling time of the registered advertisement is
Collecting sales information related to the advertisement on an hourly, daily or weekly basis from the applicant's terminal of the advertisement on which the advertisement is currently posted on the banner;
Storing sales information of advertisements for each location as learning data;
Create a learning model using the learning data, apply the pending application to the generated learning model, and sequentially display the banner of the position where the highest sales are expected compared to the sales information of other advertisements of the same or similar category. Extracting to; And
Regarding advertisements awaiting installation, transmitting recommendation information on the location change according to the banner post that is expected to have the highest sales extracted to the applicant's terminal.
Placard cradle maintenance method comprising a. The method of claim 13,
Create a learning model using the learning data, apply the pending application to the generated learning model, and sequentially display the banner of the position where the highest sales are expected compared to the sales information of other advertisements of the same or similar category. Before the extraction step,
Collecting site information input from an external terminal or an external device installed at the banner top by a predetermined period; And
Placard cradle maintenance method comprising the step of storing the site information for each location as the learning data.

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