WO2014129698A1 - Système d'affichage et de facturation de publicités par classement de supports de publicité - Google Patents

Système d'affichage et de facturation de publicités par classement de supports de publicité Download PDF

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Publication number
WO2014129698A1
WO2014129698A1 PCT/KR2013/003124 KR2013003124W WO2014129698A1 WO 2014129698 A1 WO2014129698 A1 WO 2014129698A1 KR 2013003124 W KR2013003124 W KR 2013003124W WO 2014129698 A1 WO2014129698 A1 WO 2014129698A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
medium
price
media
module
Prior art date
Application number
PCT/KR2013/003124
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English (en)
Korean (ko)
Inventor
김수현
Original Assignee
Kim Soo-Hyun
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kim Soo-Hyun filed Critical Kim Soo-Hyun
Publication of WO2014129698A1 publication Critical patent/WO2014129698A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Definitions

  • the present invention relates to an advertisement exposure and billing system for each advertisement media grade, which can classify the optical advertisement media so that the ratio of the advertisement price differentiated according to the return on investment is applied according to the advertisement efficiency for each medium.
  • the advertiser can select the advertising medium, but the exact advertising by paying the advertising cost without knowing exactly the characteristics of the medium (user visitor, injection age, content type, advertising effect, etc.) There is a problem that the effect is unknown or the advertising effect is low compared to the advertising cost.
  • the problem to be solved by the present invention is to provide an advertisement exposure and billing system for each grade level of advertisement media that can classify the advertisement media so that the ratio of the advertisement unit price is differentiated according to the return on investment.
  • Another problem of the present invention is to determine the ranking by calculating the advertising price as bidding, but also to adjust the advertising price according to the return on investment media advertising media advertisers can pay the advertising costs in proportion to the advertising efficiency in accordance with the advertising exposure And to provide a billing system.
  • the advertisement exposure and billing system for each advertisement media rating of the present invention includes an advertisement management module 202 for managing information about an advertiser and information about an advertisement provided from the advertiser; An advertisement medium management module 206 for managing information about an advertisement medium displayed by the advertisement; An advertisement medium grade selection module 208 for classifying the advertisement medium into graded grades according to the ROI of the registered advertisement medium; An advertisement price application module for each advertisement medium rating to apply an application rate of the advertisement price differentiated according to the grade when the group by grade of the advertisement medium displaying the advertisement is identified by the advertisement medium rating module 208; An advertisement display module 212 for exposing an advertisement to an advertisement medium on which the advertisement medium is displayed on the client; When the advertisement medium is displayed on the client 100 and the advertisement is exposed, an advertisement cost settlement module 214 for refining and recalculating in consideration of the ratio of the unit price and the advertisement price for each advertisement medium as the final advertisement cost.
  • the ROI of the advertising medium is calculated by combining the ad impressions, clicks, conversion rate, and purchase rate.
  • the advertisement management module 202 includes an advertisement price determining unit 204 for storing the advertisement price of the advertisement registered by the advertiser, and determines the advertisement price to be displayed on the advertising medium in the order of high advertisement price. do.
  • the advertising unit price is calculated by the bidding of the advertiser for each keyword.
  • the advertisement management module 202 further comprises a deposit management unit 203 for managing the advertiser's account balance of the advertisement amount provided from the registered advertiser.
  • the advertisement is a text advertisement, a floating advertisement, a voice advertisement or a banner.
  • the grade of the advertisement medium is characterized in that the property is updated on a weekly, monthly or quarterly basis.
  • the advertising medium is characterized in that it includes a variety of applications provided by a smart device, such as a website, a blog, a product sales site, a tablet PC, a smart TV, a smartphone.
  • a smart device such as a website, a blog, a product sales site, a tablet PC, a smart TV, a smartphone.
  • the advertisement display module 212 identifies the representative words by analyzing the contents of the web page, and exposes the advertisement of the associated keyword corresponding to the representative word. do.
  • the grade of the advertisement medium is classified into websites, category categories, main pages, and subpages.
  • the advertisement exposure and billing system according to the advertisement media grade of the present invention has an advantage that the advertisement cost can be accurately added according to the advertisement efficiency for each medium because the ratio of the advertisement price that is differentiated according to the ROI of the advertisement medium on which the advertisement is displayed is applied.
  • the advertisement cost is proportional to the advertising efficiency because the advertiser takes a differentiated advertising cost in accordance with the influence of the advertising medium.
  • FIG. 1 is a schematic diagram of an advertisement exposure and charging system for each advertisement media rating according to the present invention.
  • FIG. 2 is a block diagram of an ad server according to the present invention.
  • FIG 3 is an exemplary view of selecting the exposure position of the advertisement set to the bidding rank in accordance with the present invention.
  • Figure 4 is an exemplary view of selecting the advertisement medium by rating in accordance with the present invention.
  • 5 is an exemplary view of applying a ratio of the unit price of advertising by the grade of the advertising medium according to the present invention.
  • FIG. 6 is an exemplary view of calculating the final advertising cost by summing the ratio of the advertising price and the advertising price of the advertising medium according to the present invention.
  • FIG. 7 is a flowchart illustrating a method of exposing and charging advertisements according to advertisement media grades according to an embodiment of the present invention.
  • the ratio of the advertisement unit price differentiated according to the ROI of the advertisement medium 400 in which the advertisement is displayed in the advertisement server 200 is applied. Classify as a grade. Then, when the advertisement medium 400 is displayed on the client 100 and the advertisement provided from the advertiser 300 is exposed, the advertisement cost ratio of the advertisement medium is added to the advertisement of the advertisement medium as the advertisement cost, and the advertisement cost is settled according to the advertisement efficiency. You can do it.
  • the advertisement server 200 includes an advertisement management module 202, an advertisement medium management module 206, an advertisement medium rating selection module 208, and an advertisement price application module 210 for each advertisement medium rating. And an advertisement display module 212 and an advertisement cost settlement module 214.
  • the advertisement management module 202 stores and manages information about the advertiser 300 and information about an advertisement provided from the advertiser in the advertisement DB 221. At this time, the advertisement includes all text ads, floating ads, voice ads, banners, and the like, and is classified and stored by keywords.
  • the advertisement management module 202 includes a deposit manager 203 and an advertisement price determiner 204.
  • the deposit manager 203 stores and manages the advertisement amount provided from the registered advertiser 300 in the account balance DB 222.
  • the deposit manager 203 may notify the advertiser from time to time about the account balance.
  • the advertisement price determination unit 204 stores the advertisement price of the advertisement registered by the advertiser in the advertisement price DB 223, and determines the advertisement price to be displayed on the advertisement medium in the order of the highest advertisement price.
  • the advertisement price determination unit 204 may determine the final advertisement price by bidding on the basis of the minimum advertisement price for each keyword, the advertisement exposure ranking may be determined in the bidding order of the advertiser (see FIG. 3).
  • the minimum unit price of a keyword can be revised and updated on a weekly, monthly or quarterly basis.
  • the advertisement ranking determined by the advertisement price determining unit 204 may be set to a position in which the bidding price is high regardless of the keyword.
  • the advertisement medium management module 206 stores and manages information on the advertisement medium 400 displayed by the advertisement in the advertisement medium DB 224.
  • the advertisement medium 400 provides advertisements with various contents, and includes various applications provided to smart devices such as media websites, blogs, product sales sites, tablet PCs, smart TVs, and smart phones.
  • the information on the advertisement medium stores information on the main page, subpage, application, etc., on which the advertisement is displayed.
  • Ad media rating module 208 calculates the ROI by combining the ad impressions, clicks, conversion rate, purchase rate, etc. in the registered ad media, and classifies the ad media into a graded grade according to the ROI
  • information about the rating for each advertisement medium is stored in the advertisement medium rating DB 225.
  • the advertisement medium rating module 208 may classify and classify the main page and the subpage of the advertisement medium to which the advertisement is directly exposed into differential grades.
  • the ratings of these advertising media may be reselected and updated on a weekly, monthly or quarterly basis.
  • the advertisement price applying module 210 for each advertisement medium rating applies the ratio of the advertisement price applied to the advertisement medium according to the grade when the grade of the advertisement medium in which the advertisement is displayed is determined by the advertisement medium grade selection module 208. For example, according to the analysis of the advertising media as shown in FIG. 5, the rate of application of the differentiated advertising unit price is set in the order of 100% in the first grade, 90% in the second grade, and 80% in the third grade. If the category classification, the main page, and the subpage are also classified into grades, they may be classified into subdivided grades.
  • the advertisement display module 212 exposes the registered advertisement to the advertisement medium when the client 100 accesses the advertisement medium.
  • the advertisement display module 212 preferably selects and provides an advertisement corresponding to the content provided by the advertisement medium.
  • the advertisement medium displayed on the client 100 is a website
  • the content of the web page is analyzed. It is preferable to identify the representative words, and expose the advertisement of the associated keyword corresponding to the representative words.
  • the advertisement exposed to the advertisement medium is displayed in the advertisement area set in the advertisement medium.
  • the advertisement cost settlement module 214 recalculates and settles it in consideration of the ratio of the unit price and the advertisement price for each advertisement medium as the final advertisement cost. For example, as shown in FIG. 6, when the advertisement of 'Joeun Company', which has an advertisement price of 100, is displayed on the page of A newspaper classified as the first grade, the final advertisement cost is calculated to be 100 [100% 100%]. In case of exposure to multi-page or C application of newspaper B classified as 2nd grade, the final advertising cost is settled to 90, which is [100 ⁇ 90%].
  • the advertiser 300 receives information about an advertiser and information about an advertisement displayed on the client 100 and stores the information on the advertisement in the advertisement DB 221 (step S101).
  • the advertisement information includes all text ads, floating ads, voice ads, banners, and the like, and the provided advertisements are classified and stored as one or more keywords.
  • the deposit management unit 203 stores it in the account balance DB 222 (step S102).
  • the rank of the advertisement exposed to the advertisement medium is determined by the advertisement rank exposed to the advertisement medium in the order of the high advertisement price determined through the advertisement price determination unit 204 (step S103).
  • the advertising price is preferably determined by the bidding method for each keyword.
  • the information on the advertisement medium displayed by the advertisement is managed through the advertisement medium management module 206 and stored in the advertisement medium DB 224 (step S104).
  • Such advertising media provides advertisements with various contents, and includes various applications provided by smart devices such as media websites, blogs, product sales sites, tablet PCs, smart TVs, and smart phones.
  • the ad media rating module 208 calculates a return on investment (ROI) by combining ad impressions, clicks, conversion rates, and purchase rates on the ad media, and calculates an ROI based on the calculated ROI.
  • the advertisement medium is classified into a graded grade (step S105).
  • the advertisement price application module 210 for each advertisement medium grade applies the ratio of the advertisement price applied to the advertisement medium according to the grade (step S106).
  • the advertisement display module 212 exposes the advertisement according to the advertisement rank (step S107).
  • an advertisement related to the content of the advertisement medium is exposed to the advertisement exposed to the advertisement medium displayed on the client 100.
  • the advertising medium is a website
  • the contents of the web page may be analyzed to identify representative words, and advertisements of keywords corresponding to the representative words may be exposed.
  • the advertisement cost settlement module 214 sums up the ratio of the unit price and the advertisement price for each advertisement medium as the final advertisement cost, and recalculates it (step S108) and the account balance DB 222 of the advertiser.
  • the account balance stored in the account is settled as an advertisement cost (step S109).

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un système d'affichage et de facturation d'une publicité par classement de supports de publicités, qui est capable de facturer correctement des frais de publicité en fonction de l'efficacité publicitaire de chacun des supports de publicité en classifiant les supports de publicité de façon à appliquer la proportion des coûts unitaires de publicité différenciée en fonction d'un retour sur investissement (ROI). Les principaux éléments de la présente invention comportent: un module (202) de gestion de publicité servant à gérer des informations sur un annonceur et une publicité communiquées par l'annonceur; un module (206) de gestion de supports de publicité servant à gérer des informations sur des supports de publicité présentées par la publicité; un module (208) de sélection de classements de supports de publicité servant à classifier des supports de publicité en différents classements en fonction des ROI de supports de publicité enregistrés; un module (210) d'application des coûts unitaires de publicité par classement de supports de publicités servant à appliquer une proportion spécifiée du coût unitaire de publicité différenciée en fonction de classements lorsque des groupes de classements des supports de publicité dans lesquels les publicités sont affichées par le module (208) de sélection de classements de supports de publicité sont confirmés; un module (212) d'affichage de publicité servant à afficher la publicité sur le support de publicité qui est affiché sur un client; un module (214) de calcul de frais de publicité servant à resélectionner et à calculer les frais de publicité en tenant compte de la proportion de coût unitaire en tant que frais de publicité et coûts unitaires finaux par support publicitaire lorsqu'une publicité est exposée tandis que des supports de publicité sont affichés sur le client (100).
PCT/KR2013/003124 2013-02-21 2013-04-15 Système d'affichage et de facturation de publicités par classement de supports de publicité WO2014129698A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020130018720A KR101343085B1 (ko) 2013-02-21 2013-02-21 광고매체 등급별 광고 노출 및 과금 시스템
KR10-2013-0018720 2013-02-21

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Cited By (1)

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Publication number Priority date Publication date Assignee Title
CN104616166A (zh) * 2014-11-17 2015-05-13 陈飞 一种根据个人特征数据精确推送信息的方法与系统

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101657966B1 (ko) * 2014-10-28 2016-09-20 주식회사 모비데이즈 멀티채널링을 이용한 게임센터 제공방법 및 제공시스템
KR101618013B1 (ko) * 2015-09-01 2016-05-03 이정호 노출 순위를 기반으로 하는 바이럴 마케팅 서비스 제공 시스템
KR102038285B1 (ko) * 2018-01-18 2019-10-30 (주)크리에이터스그룹 광고 효과 분석 방법 및 그 장치

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KR20080098019A (ko) * 2006-02-02 2008-11-06 마이크로소프트 코포레이션 광고 발행자의 성능을 정확하게 추정하고 클릭 사기를억제하는 컴퓨터 구현 시스템 및 방법
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JP2010066806A (ja) 2008-09-08 2010-03-25 Nec Corp 広告媒体情報発信量配分評価装置、方法、およびそのプログラム

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Publication number Priority date Publication date Assignee Title
KR20010102800A (ko) * 2000-05-08 2001-11-16 문병로 경쟁기반의 가변적 인터넷 광고 발주장치 및 방법
KR20080098019A (ko) * 2006-02-02 2008-11-06 마이크로소프트 코포레이션 광고 발행자의 성능을 정확하게 추정하고 클릭 사기를억제하는 컴퓨터 구현 시스템 및 방법
US20090106103A1 (en) * 2007-10-19 2009-04-23 Milana Joseph P Click Conversion Score
KR100904858B1 (ko) * 2008-12-05 2009-06-26 박연호 다수의 인터넷 매체에 광고를 노출하여 광고효율을 극대화하는 경매시스템 및 운영방법

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104616166A (zh) * 2014-11-17 2015-05-13 陈飞 一种根据个人特征数据精确推送信息的方法与系统

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