WO2015111833A1 - 가상 광고 제공 장치 및 방법 - Google Patents
가상 광고 제공 장치 및 방법 Download PDFInfo
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- WO2015111833A1 WO2015111833A1 PCT/KR2014/011188 KR2014011188W WO2015111833A1 WO 2015111833 A1 WO2015111833 A1 WO 2015111833A1 KR 2014011188 W KR2014011188 W KR 2014011188W WO 2015111833 A1 WO2015111833 A1 WO 2015111833A1
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- advertisement
- virtual
- image
- virtual advertisement
- exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Definitions
- the present invention relates to an apparatus and method for providing a virtual advertisement, and more particularly, to determine a size of a virtual advertisement image that can be inserted into a video in consideration of the size of an advertisement area included in a video, and to determine the size of the determined virtual advertisement image.
- the present invention relates to a virtual advertisement providing apparatus and method for selecting an appropriate virtual advertisement image based on the above, measuring an objective exposure degree of a virtual indirect advertisement, and calculating an advertisement cost based thereon.
- indirect advertising is one of marketing techniques that advertises advertisements indirectly by making an advertisement product when producing a movie such as a movie or drama. It is a way to make the advertising effect appear naturally without thinking about it.
- a virtual advertisement refers to an advertisement in which a virtual advertisement image is inserted into a video such as a movie, a drama, or a sports broadcaster by using a virtual imaging method. .
- Virtual imaging means that images are inserted in real time in a specific space or virtual space during live broadcasting of various broadcasting media and images, and the inserted video is fixed to a specific point by tracking technology, as if actually included in the corresponding video screen.
- Image processing and synthesis techniques Such image processing techniques are widely used in sports live broadcasting and event live broadcasting, and are applied to various applications such as providing advertisements or game information images.
- the virtual advertisement is the application of such image processing techniques to the advertising field, and viewers who watch the video by receiving the virtual advertisement image from the advertiser or generating a virtual advertisement image using computer graphics and inserting the virtual advertisement image into the original video Exposes the advertising video.
- the size of the virtual advertisement area to be inserted may vary according to the angle of the camera or the pose of the virtual advertisement, it is necessary to consider such characteristics even when selecting a virtual advertisement image to be inserted into the virtual advertisement area.
- the calculation of the advertising cost of the virtual advertising is an important issue that should be considered by the advertiser, but it is difficult to calculate the objective advertising cost to convince the advertiser because no clear criteria are set.
- Advertisers can be trusted if they can objectively measure the extent to which virtual advertising is exposed in the video image content and transparently calculate advertising costs.
- An object of the present invention is to provide an apparatus and method for selecting a virtual advertisement image to be inserted into an advertisement region in consideration of the size of the virtual advertisement region that varies depending on the angle of the camera or the pose of the virtual advertisement.
- an object of the present invention is to select the optimal virtual advertisement image to be inserted in the advertising area of the video to prevent problems such as resolution according to the terminal specification of the user viewing the video embedded with the virtual advertisement image It is to provide an apparatus and method.
- the object of the present invention includes the size, time, angle, location, moving speed in the screen, the size of the area covered by other objects, and the frequency of the virtual indirect advertisement inserted in the video image content is exposed, etc. It is to measure the characteristics.
- an object of the present invention is to calculate the advertising cost of the virtual indirect advertising based on the measured degree of objective exposure.
- Advertisement providing apparatus for achieving the above object is a virtual advertisement selection unit for receiving a source image, selecting a virtual advertisement image suitable to be inserted into the original image based on the resolution; And an advertisement cost calculation unit for processing the virtual advertisement image, inserting the virtual advertisement image into the original image, and calculating an advertisement cost by measuring an exposure degree of the virtual advertisement image.
- the virtual advertisement selecting unit is an image input unit for receiving the original image;
- a selection criterion generator for generating selection criteria including a resolution criterion of the virtual advertisement image to be inserted into the virtual advertisement region based on the size of the virtual advertisement region included in the original image;
- an advertisement image selection unit for selecting the virtual advertisement image to be inserted into an advertisement region included in the original image according to the generated selection criteria.
- the image input unit may receive the original image in frame units.
- the selection criterion generation unit clustering unit for clustering the frame including the advertising area in the original image; And a frame selector configured to select one frame based on the size of the advertisement area included in each of the clustered frames.
- the frame selector may calculate the size of the advertisement area included in each of the clustered frames, and select the frame having the largest size of the calculated advertisement area as the one frame.
- the selection criterion generation unit may further include a pixel number calculation unit that calculates the number of pixels of the advertisement area included in the selected frame when any one frame is selected by the frame selection unit.
- the selection criterion generator may generate the selection criterion of the virtual advertisement image based on the calculated number of pixels.
- the selection criterion generation unit may generate the resolution criterion to have a resolution equal to or greater than the calculated number of pixels, and limit only the virtual advertisement image that satisfies the resolution criterion to the virtual advertisement image that can be inserted into the original image.
- the advertisement image selecting unit may select one or more virtual advertisement images to be inserted into the advertisement region of each clustered frame among candidate virtual advertisement images satisfying the selection criteria.
- the advertisement image selecting unit may select the virtual advertisement image to be inserted such that the resolution of the virtual advertisement image to be inserted into the advertisement region of each frame is proportional to the size of the advertisement region of the corresponding frame.
- the advertising cost calculation unit includes an advertisement processing unit for processing the virtual advertisement image based on the pre-processing characteristics so that the virtual advertisement image can be inserted into the original image; An advertisement inserting unit inserting the processed virtual advertisement image into the original image; An exposure measuring unit configured to measure an exposure degree of the virtual advertisement image based on an exposure characteristic of the virtual advertisement image exposed in the original image; And an advertisement cost calculation unit for calculating an advertisement cost of the virtual advertisement image based on the exposure degree.
- the exposure characteristic may include a real-time characteristic and the pre-processing characteristic in which the virtual advertisement image is exposed in the original image and measured in real time.
- the advertisement inserting unit may insert a new advertisement when the exposure degree reaches a predetermined criterion for each position where the virtual advertisement image is exposed.
- the exposure measuring unit may further include: a size measuring unit measuring the exposure degree as the ratio of the size of the exposure area to which the virtual advertisement image is exposed in the original image is larger than the size of the entire screen; A time measurement unit for measuring that the exposure degree is greater as the exposure time for which the virtual advertisement image is exposed in the original image is longer; A deformation measuring unit measuring the exposure degree as the difference between the angle at which the virtual advertisement image is exposed in the original image and a predetermined reference angle is increased; An obscured size measuring unit which measures the exposure degree as the virtual advertisement image is exposed in the original image and the size of an area covered by another object is larger; A shielding frequency measuring unit measuring the exposure degree as the virtual advertisement image is exposed in the original image and is blocked by another object, and the exposure degree is smaller; A position measuring unit measuring the exposure degree as the virtual advertisement image is disposed closer to the center of the screen; A speed measuring unit measuring the exposure degree as the virtual advertisement image is exposed in the original image and the moving speed is increased in the screen; And an exposure calculation unit that calculates a comprehensive
- the virtual advertisement providing method comprises the steps of receiving a source image, selecting a virtual advertisement image suitable to be inserted into the original image based on the resolution; And processing the virtual advertisement image, inserting the virtual advertisement image into the original image, and calculating an advertisement cost by measuring an exposure degree of the virtual advertisement image.
- the step of selecting a virtual advertisement image is the step of receiving the original image; Generating selection criteria including a resolution criterion of the virtual advertisement image based on the size of the virtual advertisement region included in the original image; And selecting the virtual advertisement image to be inserted into the original image according to the generated selection criteria.
- the calculating of the advertisement cost may include selecting a virtual advertisement image to be inserted into the original image; Processing the virtual advertisement image based on a pre-processing characteristic so that the virtual advertisement image can be inserted into the original image; Inserting the processed virtual advertisement image into the original image; Measuring the exposure degree of the virtual advertisement image based on an exposure characteristic of the virtual advertisement image exposed in the original image; And calculating an advertising cost of the virtual advertisement image based on the exposure degree.
- a computer-readable recording medium recording a program for executing a data management method based on cloud computing.
- the present invention it is possible to provide an apparatus and method for selecting a virtual advertisement image to be inserted into an advertisement region in consideration of the size of the virtual advertisement region that varies depending on the angle of the camera or the pose of the virtual advertisement.
- the present invention also provides an apparatus for selecting an optimal virtual advertisement image to be inserted into the advertisement area of the video to prevent problems such as resolution according to the terminal specifications of the user watching the video embedded with the virtual advertisement image; It may provide a method.
- the present invention is characterized by including the size, time, angle, location, moving speed in the screen, the size of the area covered by other objects, and the frequency of the virtual indirect advertisement is inserted into the video image content, etc. Can be measured.
- the present invention may measure the objective exposure degree according to various predetermined criteria based on the measured characteristic.
- the present invention may calculate the advertising cost of the virtual indirect advertisement based on the measured degree of objective exposure.
- FIG. 1 is a block diagram showing a virtual advertisement providing system according to an embodiment of the present invention.
- FIG. 2 is a block diagram illustrating an example of an apparatus for selecting a virtual advertisement image shown in FIG. 1.
- FIG. 3 is a block diagram illustrating an example of the selection criterion generator shown in FIG. 2.
- FIG. 4 illustrates an example of generating a virtual advertisement image selection criterion according to an embodiment.
- FIG. 5 is a flowchart illustrating a virtual advertisement image selection method according to an embodiment of the present invention.
- FIG. 6 is a flowchart illustrating an example of generating a selection criterion illustrated in FIG. 5 in detail.
- FIG. 7 is a block diagram showing a virtual indirect advertising advertising cost estimation apparatus according to an embodiment of the present invention.
- FIG. 8 is a block diagram illustrating an example of the exposure measuring unit illustrated in FIG. 7.
- FIG. 9 is a diagram illustrating an example of a formula calculated by the exposure measuring unit illustrated in FIG. 7.
- FIG. 10 is a flowchart illustrating a method for calculating a virtual indirect advertisement advertising cost according to an embodiment of the present invention.
- FIG. 11 is a flowchart illustrating an example of measuring the exposure level illustrated in FIG. 10.
- a terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal that can be connected to a communication network to upload or download content based on a cloud computing system, but the terminal is not limited to the mobile communication terminal, and all information communication It can be applied to various terminals such as devices, multimedia terminals, wired terminals, fixed terminals, and IP (Internet Protocol) terminals.
- the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a smart phone, a desktop, a tablet computer, a notebook, a net book.
- PMP portable multimedia player
- MID mobile internet device
- smart phone a desktop, a tablet computer, a notebook, a net book.
- a mobile terminal having various mobile communication specifications, such as an information communication device.
- FIG. 1 is a block diagram showing a virtual advertisement providing system according to an embodiment of the present invention.
- a system for providing a virtual advertisement includes a virtual advertisement image selecting apparatus 100 and a virtual advertisement generating apparatus 200.
- the virtual advertisement providing system may be a system corresponding to the virtual advertisement selecting unit included in the virtual advertisement providing apparatus of the present invention.
- the virtual advertisement generating apparatus 200 when the virtual advertisement image selecting apparatus 100 selects a virtual advertisement image suitable for the original image, the virtual advertisement generating apparatus 200 does not exist at the time of production of the original image. By inserting the image into the original image to the user to obtain an additional advertising effect.
- the virtual advertisement image selecting apparatus 100 When the virtual advertisement image selecting apparatus 100 inserts a virtual advertisement image into an original image such as a TV drama, a movie, a sports relay image, and various other videos, the virtual advertisement image selecting apparatus 100 generates and selects a selection criterion for the virtual advertisement image to be inserted. According to the criteria, a virtual advertisement image that is most suitable for the original image may be selected.
- candidate virtual advertisement images that may be inserted into the original image may be generated in advance.
- candidate virtual advertisement images to be inserted into the corresponding original image may be generated in advance through a preprocessing process.
- the candidate virtual advertisement image of the advertisement item may be received and managed from the advertiser in advance.
- the virtual advertisement image selection apparatus 100 may generate various virtual advertisement images for the advertisement item to meet the generated selection criteria when the virtual advertisement images previously generated do not exist.
- a virtual advertisement area which is a section in which the virtual advertisement image is to be inserted, may be set in the original image, and the section in which the virtual advertisement image is inserted may be composed of a plurality of frames.
- the frames including the virtual advertisement area may include a virtual advertisement object, for example, a building that is a background of a movie or drama, a product possessed by the performer, etc. at a position corresponding to the position where the virtual advertisement image is inserted. have.
- a virtual advertisement object for example, a building that is a background of a movie or drama, a product possessed by the performer, etc. at a position corresponding to the position where the virtual advertisement image is inserted. have.
- the size of the virtual advertisement area may vary depending on the angle of the camera or the pose of the advertisement object when photographing such an advertisement object.
- the appropriate virtual advertisement image to be inserted into the original image can be selected or generated.
- a user who views an image in which the virtual advertisement image selected by the virtual advertisement image selection apparatus 100 is inserted may achieve the optimum advertisement effect regardless of the resolution of his terminal.
- the virtual advertisement generating apparatus 200 inserts the selected virtual advertisement image into a corresponding advertisement area of the original image to generate a virtual advertisement.
- the virtual advertisement generating apparatus 200 may set a virtual advertisement region that is a section in which the virtual advertisement image is to be inserted into the original image into which the virtual advertisement image is to be inserted.
- the virtual advertisement area may be composed of a plurality of frames in the original image.
- the virtual advertisement generating apparatus 200 may synthesize the virtual advertisement image selected by the virtual advertisement image selecting apparatus 100 into the virtual advertisement region of each frame so that the virtual advertisement image may be naturally inserted into the original image.
- the virtual advertisement generating apparatus 200 displays each selected virtual advertisement image in the virtual advertisement region of the corresponding frame. Can be inserted.
- the virtual advertisement generating apparatus 200 may track the position of the virtual advertisement region, that is, the position of the virtual advertisement object in the original image, and synthesize a virtual advertisement image corresponding to the tracked position.
- FIG. 2 is a block diagram illustrating an example of an apparatus for selecting a virtual advertisement image shown in FIG. 1.
- the virtual advertisement image selection device 100 shown in FIG. 1 may include an image input unit 110, a selection criterion generator 120, and an advertisement image selection unit 130.
- the image input unit 110 receives the original image for providing the virtual advertisement service by synthesizing the virtual advertisement image.
- the original image may be input in units of frames.
- the original image may be various video contents such as a TV drama, a movie, a sports relay image, and the like.
- the input original image may include a virtual advertisement region into which a virtual advertisement image is to be inserted, and the virtual advertisement region may be preset for one or more frames by the virtual advertisement generating apparatus 200 of FIG. 1.
- the selection criterion generator 120 generates a selection criterion including a resolution criterion of the virtual advertisement image to be inserted into the virtual advertisement region of the original image.
- the resolution criterion may be the lowest resolution criterion to be inserted into the virtual advertisement area.
- the selection criterion generator 120 calculates the size of the virtual advertisement area included in the frame of the original image as described above, and generates the selection criterion in consideration of the calculated size of the virtual advertisement area of each frame. Can be.
- FIG. 3 is a block diagram illustrating an example of the selection criterion generator shown in FIG. 2.
- FIG. 4 illustrates an example of generating a virtual advertisement image selection criterion according to an embodiment.
- the selection criterion generator 120 may include a clustering unit 121, a frame selecting unit 122, and a pixel number calculating unit 123.
- the clustering unit 121 may determine whether the virtual advertisement region is included in the frame.
- the frames including the virtual advertisement area may be clustered into one group according to the determination result.
- FIG. 4 shows the size of the virtual advertisement area included in each of the frames 1 to 10 by clustering the frames 1 to 10 including the virtual advertisement area, which is a section into which the virtual advertisement can be inserted, by the clustering unit 121. According to the graph.
- the frame selector 122 is changed according to the shooting angle of the camera or the pose of the virtual advertisement target as described above. Accordingly, the size of the virtual advertisement region may be calculated for each of the clustered frames 1 to 10 in order to reflect the characteristic that affects the size of the virtual advertisement region of each frame.
- the calculated size of the virtual advertisement area for each frame may be expressed as shown in FIG. 4.
- the frame selector 122 may select one frame as a reference based on the calculated size information when the size of the virtual advertisement area is calculated for each of the clustered frames 1 to 10.
- the frame selector 122 may select one frame as a reference to the frame having the largest size of the calculated virtual advertisement area.
- the frame calculator 122 may insert a frame 3 having the largest size of the virtual advertisement area calculated among the clustered ten frames 1 to 10 into the original image.
- One frame may be selected as a reference for generating a selection criterion of.
- the frame selector 122 compares the size of the virtual advertisement area calculated for the virtual advertisement area of each clustered frame 1-10 with a preset threshold, and the virtual advertisement area exceeds the threshold. Any one of the frames can be selected.
- the frame having the largest size of the virtual advertisement area may be selected as a frame for generating a criterion for selecting a virtual advertisement image among frames in which the size of the virtual advertisement area exceeds a threshold.
- any one frame as a reference is not limited to those illustrated herein, and various methods may be used as necessary.
- the pixel number calculator 123 may calculate the number of pixels of the virtual advertisement area included in the selected frame when a frame serving as a reference is selected by the frame selector 122.
- the selection criterion generator 120 determines that the virtual advertisement image is based on the calculated pixel number. Selection criteria can be created.
- Selection criteria may be generated to limit only the virtual advertisement image having the resolution to a virtual advertisement image that may be inserted into the virtual advertisement region of the original image.
- the selection criterion generator 120 sets a range of resolution based on the number of pixels calculated for the reference frame, and allows only a virtual advertisement image having a resolution within the set resolution range to be inserted into the virtual advertisement area. You can also create selection criteria.
- the lowest value and the highest value of the resolution range may be generated to be smaller or larger than the calculated number of pixels, respectively, and the range of the resolution does not necessarily have to be greater than or equal to the calculated number of pixels of the reference frame.
- the user may analyze the appropriate resolution of the virtual advertisement image synthesized with respect to the virtual advertisement regions in the various original images through the preprocessing process, and preset the range of various resolutions according to the analysis result.
- the selection criterion generator 120 selects the most appropriate selection criterion based on the criterion if there is a criterion such as threshold information preset by the user or resolution range information that is variously set according to the size of the virtual advertisement area. Can be generated.
- a criterion such as threshold information preset by the user or resolution range information that is variously set according to the size of the virtual advertisement area. Can be generated.
- the advertisement image selecting unit 130 may select or generate a virtual advertisement image to be synthesized and inserted into the original image according to the generated selection criteria. have.
- the virtual advertisement image selection device 100 may further include a virtual advertisement image database (not shown) as needed.
- the virtual advertisement image database may include a virtual advertisement item to be inserted for each original image and a candidate virtual advertisement image for the virtual advertisement item.
- the virtual advertisement item and the candidate virtual advertisement image for the original image may be received in advance from the advertiser who wants to advertise.
- the virtual advertisement image generated by the advertisement image selecting unit 130 may be stored as a candidate advertisement image.
- the advertisement image selector 130 may check whether there is at least one candidate virtual advertisement image to be inserted into the virtual advertisement region of the input original image.
- the candidate virtual advertisement image satisfying the selection criteria may be selected as the virtual advertisement image to be inserted into the original image.
- the resolution of the virtual advertisement image to be inserted into the advertisement region of each frame may be determined based on the size of the advertisement region of each clustered frame.
- the resolution of the virtual advertisement inserted into the virtual advertisement region of each frame is the resolution of each frame instead of inserting the virtual advertisement image having the same resolution that satisfies the selection criteria.
- the virtual advertisement image to be inserted for each frame may be selected to be proportional to the size of the virtual advertisement region.
- the advertisement image selector 130 may generate a virtual advertisement image for the corresponding advertisement item.
- the advertisement image selecting unit 130 may generate the virtual advertisement image in various ways so as to match with the virtual advertisement target of each frame.
- FIG. 5 is a flowchart illustrating a virtual advertisement image selection method according to an embodiment of the present invention.
- FIG. 6 is a flowchart illustrating an example of generating a selection criterion illustrated in FIG. 5 in detail.
- 5 and 6 may be examples of a virtual advertisement image selection method performed by the virtual advertisement image selection apparatus 100 according to the embodiment of FIG. 2.
- the virtual advertisement providing method may include the contents of the virtual advertisement image selection method.
- the apparatus 100 for selecting a virtual advertisement image receives an original image for generating a virtual advertisement by synthesizing the virtual advertisement image (step 510).
- the original image may be various video contents such as a TV drama, a movie, a sports relay image, and the like, and may be input in units of frames.
- a section for inserting the virtual advertisement image may be set in the original image, and the virtual advertisement region may be set for a plurality of frames.
- a selection criterion of a virtual advertisement image to be inserted into the advertisement region is generated based on the size of the advertisement region included in the input original image (step 520).
- a step 520 of generating selection criteria of the virtual advertisement image is described in more detail.
- the virtual advertisement image selecting apparatus 100 checks whether the virtual advertisement region is included in the frame (step 522).
- the frame is clustered into a frame including the virtual advertisement area (step 523).
- the current frame includes the virtual advertisement area and is clustered, it is checked whether the current frame is the last frame of the input original image (step 524).
- step 522 if it is determined whether the current frame includes the virtual advertisement area, if the current frame does not include the virtual advertisement area, it is determined whether the current frame is the last frame (step 524).
- step 524 if it is determined whether the current frame is the last frame, if the current frame is not the last frame, the process proceeds to step 521 where the next frame of the input image is input again and the above process is repeated for the next frame. do.
- step 524 If it is determined in step 524 whether the current frame is the last frame, if the current frame is the last frame, the size of the advertisement area may be calculated for each clustered frame (step 525).
- the size of the advertisement area calculated for each clustered frame may be represented by a graph as shown in FIG. 4. Referring to FIG. 4, it is possible to easily grasp the size of the advertisement area for each frame.
- the calculation of the size of the virtual advertisement area included in each frame depends on the shooting angle of the camera or the pose of the virtual advertisement object, and thus reflects the characteristic that affects the size of the virtual advertisement area of each frame. Since the quality of the image in which the virtual advertisement provided to the user is inserted can be increased, the virtual advertisement effect can also be improved.
- one frame may be selected for generating a selection criterion of the virtual advertisement image using the calculated size information of the virtual advertisement region (step 526).
- the frame having the largest size of the calculated virtual advertisement area may be selected as one frame.
- frame 3 having the largest size of the advertisement area is one frame serving as a reference for generating a selection criterion for the virtual advertisement image. Can be selected.
- the size of the calculated virtual advertising area is compared with a preset threshold, the virtual advertising area It is also possible to select any one of the frames exceeding this threshold.
- step 523 of clustering a frame including the virtual advertisement area it is possible to omit step 525 of calculating the size of the advertisement area of each frame.
- step 526 of selecting a reference frame may select the clustered frame as a reference frame.
- step 526 of selecting a frame serving as a reference for generating a selection criterion of the virtual advertisement image the number of pixels of the selected frame may be calculated (step 527).
- a criterion for selecting a virtual advertisement image may be generated based on the calculated number of pixels (step 528).
- step 527 of calculating the number of pixels of the virtual advertisement area included in the reference frame if the number of pixels for any one frame of the reference is calculated, in step 528 of generating the selection criteria, the number of pixels Selection criteria may be generated to limit only the virtual advertisement image having the above resolution to the virtual advertisement image that can be inserted into the virtual advertisement region of the original image.
- the step 528 of generating a selection criterion sets a range of resolutions based on the number of pixels calculated for the selected frame, so that only a virtual advertisement image having a resolution within the set resolution range can be inserted into the virtual advertisement area. It is also possible to create selection criteria.
- the lowest value and the highest value of the resolution range may be generated to be smaller or larger than the calculated number of pixels, respectively.
- the user may generate a range of resolutions that serve as selection criteria by using reference information preset by the user through a preprocessing process.
- one or more virtual advertisement images to be inserted into the virtual advertisement region of the original image may be selected or generated according to the generated selection criteria (Ste 530).
- the virtual advertisement image selection apparatus 100 may check whether a candidate virtual advertisement image for the original image exists.
- the candidate virtual advertisement image for the original image may be received in advance from an advertiser who wants to advertise, or the generated virtual advertisement image may be stored and managed.
- the virtual advertisement image selection apparatus 100 may check whether one or more candidate virtual advertisement images to be inserted in the virtual advertisement region of the input original image already exist. As a result of the checking, when there are a plurality of candidate virtual advertisement images, a candidate virtual advertisement image satisfying a selection criterion among the candidate virtual advertisement images may be selected as a virtual advertisement image to be inserted into the original image.
- the virtual advertisement image may be determined such that the resolution of the virtual advertisement inserted into the advertisement region of each frame also varies in consideration of the sizes of various advertisement regions of each clustered frame.
- the virtual advertisement image to be inserted for each frame may be selected so that the resolution of the virtual advertisement inserted into the virtual advertisement region of each frame is proportional to the size of the virtual advertisement region of each frame.
- the virtual advertisement image for the corresponding advertisement item may be generated and variously modified to match the virtual advertisement target of each frame.
- FIG. 7 is a block diagram showing a virtual indirect advertising advertising cost estimation apparatus according to an embodiment of the present invention.
- the apparatus for calculating the virtual indirect advertisement advertisement cost according to the present embodiment may be a device corresponding to the advertisement cost calculation unit included in the virtual advertisement providing apparatus of the present invention.
- the apparatus for calculating the virtual indirect advertisement advertisement cost includes an advertisement selection unit 710, an advertisement processing unit 720, an advertisement insertion unit 730, an exposure measurement unit 740, and an advertisement fee. Mountain government 750 is included.
- the advertisement selector 710 selects a virtual indirect advertisement to be inserted into the video image content.
- the advertisement processing unit 720 processes the virtual indirect advertisement based on a preprocessing characteristic so that the virtual indirect advertisement may be inserted into the video image content.
- the pre-processing characteristics may include any one or more of the size of the virtual indirect advertisement is exposed in the video image content, the deformation according to the angle, the size of the obscured by another object, and the moving speed moving in the screen. have.
- the advertisement inserting unit 730 inserts the processed virtual indirect advertisement into the video image content.
- the advertisement inserting unit 730 may insert a new advertisement when the exposure degree measured by the exposure measuring unit 740 reaches a predetermined criterion for each position where the virtual indirect advertisement is exposed.
- the preset criterion of the position near the center of the screen may be lower than the preset criterion of the position far from the center of the screen.
- the replacement of the virtual indirect advertisement may occur as soon as possible.
- the exposure measuring unit 740 measures the exposure level of the virtual indirect advertisement based on the exposure characteristic of the virtual indirect advertisement exposed in the video image content.
- the exposure characteristic may include the real-time characteristic and the pre-processing characteristic which are exposed in the video image content and are measured in real time.
- the real-time characteristics may include any one or more of the time that the virtual indirect advertisement is exposed in the video image content, the frequency of being obscured by other objects, and the position disposed in the screen.
- any one of the size of the virtual indirect advertisement included in the pre-processing characteristics is exposed in the video image content, the deformation according to the angle, the size of the object obscured by another object, and the moving speed moving in the screen.
- the degree of exposure may be measured based on information when the virtual advertisement is processed by the advertisement processor 120 without measuring in real time by the processor 740.
- the advertisement cost calculator 750 calculates an advertisement cost of the virtual indirect advertisement based on the exposure degree.
- FIG. 8 is a block diagram illustrating an example of the exposure measuring unit illustrated in FIG. 7.
- the exposure measuring unit illustrated in FIG. 7 includes a size measuring unit 810, a time measuring unit 820, a deformation measuring unit 830, a covering size measuring unit 840, and a covering frequency measuring unit ( 850, a position measuring unit 860, a speed measuring unit 870, and an exposure calculator 880.
- the size measuring unit 810 measures that the exposure degree is larger as the ratio of the size of the exposure area where the virtual indirect advertisement is exposed in the video image content to the size of the entire screen.
- the size of the exposed area where the virtual indirect advertisement is exposed in the video image content may be measured based on information when the virtual processor processes the virtual indirect advertisement without measuring in real time.
- the time measuring unit 820 measures that the exposure degree is larger as the exposure time of the virtual indirect advertisement is exposed in the video image content.
- the deformation measuring unit 830 measures the degree of deformation of the virtual indirect advertisement according to the angle of the camera viewpoint.
- the deformation measuring unit 830 may measure that the exposure degree is smaller as the difference between the angle at which the virtual indirect advertisement is exposed in the video image content and a preset reference angle is larger.
- the preset reference angle may be an angle corresponding to the front of the virtual indirect advertisement.
- the degree of deformation is greater, and the degree of exposure is measured as small.
- the angle in which the virtual indirect advertisement is exposed in the video image content may be measured based on the information when the virtual indirect advertisement is processed by the advertisement processing unit without measuring in real time.
- the occlusion size measuring unit 840 measures that the virtual indirect advertisement is exposed in the video image content and that the exposure degree is smaller as the size of the region covered by another object is larger.
- the size of the area in which the virtual indirect advertisement is exposed in the video image content and is covered by another object is not measured in real time, but is measured based on the information when the virtual indirect advertisement is processed by the advertisement processor. It may be.
- the occlusion frequency measurement unit 850 measures that the exposure degree is smaller as the frequency of the virtual indirect advertisement is exposed in the video image content and is covered by another object.
- the position measuring unit 860 measures that the exposure degree is larger as the virtual indirect advertisement is disposed closer to the center of the screen.
- the speed measuring unit 870 measures that the exposure degree is smaller as the virtual indirect advertisement is exposed in the video image content and the moving speed moving on the screen is faster.
- the moving speed in which the virtual indirect advertisement is exposed in the video image content and moves in the screen may be measured based on the information when the virtual indirect advertisement is processed by the advertisement processing unit.
- the exposure calculator 880 calculates the overall exposure degree by collecting the exposure degree measured based on the exposure characteristic.
- the exposure degree measured based on the size of the exposure area may have a higher weight than the exposure degree measured based on the deformation according to the angle.
- the advertising cost calculation unit calculates the advertising cost based on the overall exposure degree.
- FIG. 9 is a diagram illustrating an example of a formula calculated by the exposure measuring unit illustrated in FIG. 7.
- the formula calculated by the exposure measuring unit illustrated in FIG. 7 includes coefficients a to g and variables E, S, T, A, C, F, D, and V.
- Variable E represents the degree of exposure. Derived by the formula shown in FIG. 3.
- variable S represents the size of an exposed area where the virtual indirect advertisement is exposed in the video image content.
- S is calculated by dividing the number of pixels of the exposed area by the number of pixels of the entire screen.
- the variable T represents the time at which the virtual indirect advertisement is exposed in the video image content.
- variable T may be calculated in units such as seconds, milliseconds, or the number of frames.
- variable A represents the degree to which the virtual indirect advertisement is exposed in the video image content and is modified according to the angle.
- variable A is calculated by a difference between a predetermined reference angle and an angle at which the virtual indirect advertisement is exposed in the video image content.
- the preset reference angle may be an angle corresponding to the front of the virtual indirect advertisement.
- variable A the smaller the exposure.
- variable C represents the size of the region in which the virtual indirect advertisement is exposed and covered by another object in the video image content.
- variable C is calculated by dividing the number of pixels included in the area covered by the other object by the number of pixels included in the exposed area to which the virtual indirect advertisement is exposed in the video image content.
- variable C the smaller the exposure.
- Variable F represents the frequency with which the virtual indirect advertisement is exposed and hidden by other objects within the video image content.
- variable F is calculated by dividing the time that the virtual indirect advertisement is covered by another object in the video image content by the total exposure time.
- variable F the smaller the exposure.
- variable D represents the distance between the center of the screen and the position where the virtual indirect advertisement is exposed in the video image content.
- variable D the smaller the exposure.
- variable V represents the moving speed at which the virtual indirect advertisement is exposed within the video image content and moves within the screen.
- the method of calculating the exposure degree in the exposure measuring unit is not limited to the formula shown in FIG. 9, and the exposure degree may be differently derived by a formula different from the formula shown in FIG. 9.
- FIG. 10 is a flowchart illustrating a method for calculating a virtual indirect advertisement advertising cost according to an embodiment of the present invention.
- the virtual advertisement providing method may include the content of the virtual indirect advertising cost calculation method.
- the virtual indirect advertisement advertising cost estimation method selects the virtual indirect advertisement to be inserted into the video image content (S1010).
- the virtual indirect advertisement advertising cost estimation method processes the virtual indirect advertisement based on the pre-processing characteristics so that the virtual indirect advertisement can be inserted into the video image content (S1020).
- the pre-processing characteristics may include any one or more of the size of the virtual indirect advertisement is exposed in the video image content, the deformation according to the angle, the size of the obscured by another object, and the moving speed moving in the screen. have.
- the virtual indirect advertisement advertising cost calculation method inserts the processed virtual indirect advertisement in the video image content (S1030).
- the inserting of the advertisement may include inserting a new advertisement when the measured exposure reaches a predetermined criterion for each position where the virtual indirect advertisement is exposed.
- the preset criterion of the position near the center of the screen may be lower than the preset criterion of the position far from the center of the screen.
- the replacement of the virtual indirect advertisement may occur as soon as possible.
- the virtual indirect advertisement advertising cost estimation method measures the exposure degree of the virtual indirect advertisement based on the exposure characteristics that the virtual indirect advertisement is exposed in the video image content (S1040).
- the exposure characteristic may include the real-time characteristic and the pre-processing characteristic which are exposed in the video image content and are measured in real time.
- the real-time characteristics may include any one or more of the time that the virtual indirect advertisement is exposed in the video image content, the frequency of being obscured by other objects, and the position disposed in the screen.
- any one of the size of the virtual indirect advertisement included in the pre-processing characteristics is exposed in the video image content, the deformation according to the angle, the size of the object obscured by another object, and the moving speed moving in the screen.
- the degree of exposure may be measured based on the information when the virtual indirect advertisement is processed in the step of processing the advertisement without measuring in real time in the step of measuring.
- the virtual indirect advertising advertising cost calculation method calculates the advertising cost of the virtual indirect advertising based on the exposure degree (S1050).
- FIG. 11 is a flowchart illustrating an example of measuring the exposure level illustrated in FIG. 10.
- the measuring of the degree of exposure illustrated in FIG. 10 may include: the greater the ratio of the size of the exposure area where the virtual indirect advertisement is exposed in the video image content to the size of the entire screen. Measured as (S1110).
- the size of the exposure area that the virtual indirect advertisement is exposed in the video image content may be measured based on information when the virtual indirect advertisement is processed in the step of processing the advertisement without measuring in real time.
- the step of measuring the exposure shown in FIG. 10 measures that the exposure degree is larger as the exposure time for which the virtual indirect advertisement is exposed in the video image content is increased (S1120).
- the degree of deformation of the virtual indirect advertisement according to the angle of the camera view is measured (S1130).
- the step of measuring the exposure shown in FIG. 10 is measured as the exposure degree is smaller as the difference between the angle of the virtual indirect advertisement is exposed in the video image content and a predetermined reference angle.
- the preset reference angle may be an angle corresponding to the front of the virtual indirect advertisement.
- the degree of deformation is greater, and the degree of exposure is measured as small.
- the angle at which the virtual indirect advertisement is exposed in the video image content may be measured based on information when the virtual indirect advertisement is processed in the process of processing the advertisement without measuring in real time.
- the size of the area in which the virtual indirect advertisement is exposed in the video image content and is covered by another object is based on the information when the virtual indirect advertisement is processed in the step of processing the advertisement without measuring in real time. You can also measure.
- the exposure degree is measured to be greater (S1160).
- the step of measuring the exposure level shown in FIG. 10 measures that the exposure degree is smaller as the virtual indirect advertisement is exposed in the video image content and the moving speed moving on the screen is faster (S1180).
- the virtual indirect advertisement is exposed in the video image content and the moving speed moving in the screen is measured based on the information when processing the virtual indirect advertisement in the step of processing the advertisement without measuring in real time. It may be.
- the measuring of the exposure degree illustrated in FIG. 10 may be performed by combining the measured exposure levels based on the exposure characteristics (S1180).
- the exposure degree measured based on the size of the exposure area may have a higher weight than the exposure degree measured based on the deformation according to the angle.
- the step of calculating the advertising cost calculates the advertising cost based on the overall exposure degree.
- Each step shown in FIGS. 10 and 11 may be performed in the order shown in FIGS. 10 and 11, in the reverse order, or simultaneously.
- Computer-readable media suitable for storing computer program instructions and data include, for example, magnetic media such as hard disks, floppy disks, and magnetic tape, such as magnetic disks, compact disk read only memory (CD-ROM), and DVDs.
- Optical Media such as Digital Video Disk, Magnetic-Optical Media such as Floppy Disk, and Read Only Memory, RAM, Random Semiconductor memories such as access memory (EPM), flash memory, erasable programmable ROM (EPROM), and electrically erasable programmable ROM (EEPROM).
- the processor and memory can be supplemented by or integrated with special purpose logic circuitry.
- Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler.
- Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
- the present invention relates to a technology for providing a virtual advertisement to users by synthesizing a virtual advertisement image in a video, and determines the size of the virtual advertisement image that can be inserted into the video in consideration of the size of the virtual advertisement region in the video.
- a technology for selecting an appropriate virtual advertisement image based on the determined size of the virtual advertisement image is provided.
- the heterogeneity of the original video is selected by selecting an appropriate virtual advertisement image according to the size of the virtual advertisement region that varies according to the angle of the camera or the pose of the virtual advertisement, and composing the selected virtual advertisement into the advertisement region of the video.
- the embodiments of the present invention are considered to be very useful in view of the fact that indirect advertisements or virtual advertisements are utilized in various fields such as broadcast relaying and sports relaying as the advertising market size grows in recent years.
- the virtual indirect advertisement may be processed and inserted into the video image content, and an objective exposure level of the inserted virtual indirect advertisement may be measured, and an advertisement cost may be calculated based on the advertisement. Advertisers can easily understand and request the advertising cost because it is transparent and objective. In addition, it is possible to maximize the advertising profit by replacing the virtual indirect advertising exposed to a certain criterion with a new advertisement.
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Abstract
Description
Claims (18)
- 원본 영상을 입력 받아, 상기 원본 영상에 삽입되기 적합한 가상 광고 영상을 해상도를 기준으로 선택하는 가상 광고 선택부; 및상기 가상 광고 영상을 가공하고, 상기 원본 영상에 상기 가상 광고 영상을 삽입하고, 상기 가상 광고 영상의 노출 정도를 측정하여 광고비를 산정하는 광고비 산정부를 포함하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 1에 있어서,상기 가상 광고 선택부는상기 원본 영상을 입력 받는 영상 입력부;상기 원본 영상에 포함되어 있는 가상 광고 영역의 크기를 기초로 상기 가상 광고 영역에 삽입될 상기 가상 광고 영상의 해상도 기준을 포함하는 선택 기준을 생성하는 선택 기준 생성부; 및상기 생성된 선택 기준에 따라 상기 원본 영상에 포함된 광고 영역에 삽입될 상기 가상 광고 영상을 선택하는 광고 영상 선택부를 포함하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 2에 있어서,상기 영상 입력부는상기 원본 영상을 프레임 단위로 입력 받는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 2에 있어서,상기 선택 기준 생성부는상기 원본 영상 내에서 광고 영역을 포함하고 있는 프레임을 클러스터링 하는 클러스터링부; 및상기 클러스터링 된 각 프레임에 포함되어 있는 광고 영역의 크기를 기초로 어느 하나의 프레임을 선택하는 프레임 선택부를 포함하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 4에 있어서,상기 프레임 선택부는상기 클러스터링된 각 프레임에 포함되어 있는 광고 영역의 크기를 산출하고, 산출된 광고 영역의 크기가 가장 큰 프레임을 상기 하나의 프레임으로 선택하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 4에 있어서,상기 선택 기준 생성부는상기 프레임 선택부에 의해 어느 하나의 프레임이 선택되면, 선택된 프레임에 포함된 광고 영역의 픽셀 수를 산출하는 픽셀 수 산출부를 더 포함하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 6에 있어서,상기 선택 기준 생성부는상기 산출된 픽셀 수를 기초로 상기 가상 광고 영상의 선택 기준을 생성하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 7에 있어서,상기 선택 기준 생성부는상기 산출된 픽셀 수 이상의 해상도를 갖도록 상기 해상도 기준을 생성하고, 상기 해상도 기준을 만족하는 가상 광고 영상만을 상기 원본 영상에 삽입 가능한 가상 광고 영상으로 제한하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 4에 있어서,상기 광고 영상 선택부는상기 선택 기준을 만족하는 후보 가상 광고 영상 중에서 상기 클러스터링된 각 프레임의 광고 영역에 삽입할 하나 이상의 가상 광고 영상을 선택하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 9에 있어서,상기 광고 영상 선택부는상기 각 프레임의 광고 영역에 삽입될 가상 광고 영상의 해상도가, 대응되는 프레임의 광고 영역의 크기에 비례하도록 상기 삽입될 가상 광고 영상을 선택하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 1에 있어서,상기 광고비 산정부는상기 가상 광고 영상이 상기 원본 영상 내에 삽입될 수 있도록 사전가공특성에 기반하여 상기 가상 광고 영상을 가공하는 광고 가공부;상기 원본 영상 내에 상기 가공된 가상 광고 영상을 삽입하는 광고 삽입부;상기 가상 광고 영상이 상기 원본 영상 내에서 노출되는 노출 특성에 기반하여 상기 가상 광고 영상의 노출 정도를 측정하는 노출 측정부; 및상기 노출 정도에 기반하여 상기 가상 광고 영상의 광고비를 산정하는 광고비 산정부를 포함하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 11에 있어서,상기 노출 특성은상기 가상 광고 영상이 상기 원본 영상 내에서 노출되며 실시간으로 측정되는 실시간 특성 및 상기 사전가공특성을 포함하는 것을 특징으로 하는 가상 광고 제공 장치.
- 청구항 12에 있어서,상기 광고 삽입부는상기 가상 광고 영상이 노출되는 위치마다 기설정된 기준에 상기 노출 정도가 도달하였을 경우, 새로운 광고를 삽입하는 것을 특징으로 하는 가상 광고 광고 제공 장치.
- 청구항 12에 있어서,상기 노출 측정부는상기 가상 광고 영상이 상기 원본 영상 내에서 노출되는 노출 영역의 크기의 전체 화면의 크기에 대한 비율이 클수록 상기 노출 정도가 큰 것으로 측정하는 크기 측정부;상기 가상 광고 영상이 상기 원본 영상 내에서 노출되는 노출 시간이 길수록 상기 노출 정도가 큰 것으로 측정하는 시간 측정부;상기 가상 광고 영상이 상기 원본 영상 내에서 노출되는 각도와 기설정된 기준 각도의 차이가 클수록 상기 노출 정도가 작은 것으로 측정하는 변형 측정부;상기 가상 광고 영상이 상기 원본 영상 내에서 노출되며 다른 물체에 의해 가려지는 영역의 크기가 클수록 상기 노출 정도가 작은 것으로 측정하는 가려짐 크기 측정부;상기 가상 광고 영상이 상기 원본 영상 내에서 노출되며 다른 물체에 의해 가려지는 빈도가 높을수록 상기 노출 정도가 작은 것으로 측정하는 가려짐 빈도 측정부;상기 가상 광고 영상이 화면의 중앙에 가깝게 배치될수록 상기 노출 정도가 큰 것으로 측정하는 위치 측정부;상기 가상 광고 영상이 상기 원본 영상 내에서 노출되며 화면 내에서 이동하는 이동속도가 빠를수록 상기 노출 정도가 작은 것으로 측정하는 속도 측정부; 및노출 특성에 기반하여 측정된 노출 정도를 취합하여 종합적인 노출 정도를 산출하는 노출 산출부를 포함하고,상기 광고비 산정부는상기 종합적인 노출 정도가 클수록 상기 광고비를 높게 산정하는 것을 특징으로 하는 가상 광고 제공 장치.
- 원본 영상을 입력 받아, 상기 원본 영상에 삽입되기 적합한 가상 광고 영상을 해상도를 기준으로 선택하는 단계; 및상기 가상 광고 영상을 가공하고, 상기 원본 영상에 상기 가상 광고 영상을 삽입하고, 상기 가상광고 영상의 노출 정도를 측정하여 광고비를 산정하는 단계를 포함하는 것을 특징으로 하는 가상 광고 제공 방법.
- 청구항 15에 있어서,상기 가상 광고 영상을 선택하는 단계는상기 원본 영상을 입력 받는 단계;상기 원본 영상에 포함되어 있는 가상 광고 영역의 크기를 기초로 상기 가상 광고 영상의 해상도 기준을 포함하는 선택 기준을 생성하는 단계; 및상기 생성된 선택 기준에 따라 상기 원본 영상 내에 삽입될 상기 가상 광고 영상을 선택하는 단계를 포함하는 것을 특징으로 하는 가상 광고 제공 방법.
- 청구항 15에 있어서,상기 광고비를 산정하는 단계는원본 영상 내에 삽입될 가상 광고 영상을 선택하는 단계;상기 가상 광고 영상이 상기 원본 영상 내에 삽입될 수 있도록 사전가공특성에 기반하여 상기 가상 광고 영상을 가공하는 단계;상기 원본 영상 내에 상기 가공된 가상 광고 영상을 삽입하는 단계;상기 가상 광고 영상이 상기 원본 영상 내에서 노출되는 노출 특성에 기반하여 상기 가상 광고 영상의 노출 정도를 측정하는 단계;상기 노출 정도에 기반하여 상기 가상 광고 영상의 광고비를 산정하는 단계를 포함하는 것을 특징으로 하는 가상 광고 제공 방법.
- 청구항 15 내지 17 중 어느 한 항에 기재된 방법을 실행시키기 위한 프로그램이 기록된 컴퓨터에서 판독가능한 기록매체.
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