WO2014161490A1 - 基于位置信息的推送方法、系统和服务器 - Google Patents
基于位置信息的推送方法、系统和服务器 Download PDFInfo
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- WO2014161490A1 WO2014161490A1 PCT/CN2014/074654 CN2014074654W WO2014161490A1 WO 2014161490 A1 WO2014161490 A1 WO 2014161490A1 CN 2014074654 W CN2014074654 W CN 2014074654W WO 2014161490 A1 WO2014161490 A1 WO 2014161490A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
Definitions
- the present invention relates to the field of Internet technologies, and in particular, to a location information-based push method, system, and service Server.
- the present invention aims to solve at least one of the technical problems existing in the prior art.
- a second object of the present invention is to propose a push information system based on location information.
- a third object of the present invention is to propose a server.
- an embodiment of the first aspect of the present invention provides a push method based on location information. Including: recording multiple areas that the user passes through; obtaining the location according to the frequency of the user using the electronic map in multiple areas a resident area of the user; when it is determined that the user enters a new area from the resident area, according to the user The point of interest information in the resident area pushes the point of interest information in the new area to the user.
- the location information-based push method of the embodiment of the present invention is determined by recording the user's passing area.
- the resident area when the user enters the new area, intelligently judges and pushes the interest point information to the user.
- the obtaining is obtained according to the frequency with which the user uses the electronic map in a plurality of regions.
- the resident area of the user specifically includes: obtaining the according to the frequency at which the user uses the electronic map in the plurality of areas Relationship strength information of the user with respect to the plurality of regions; from the plurality of regions according to the relationship strength information Select the resident area of the user.
- the relationship strength information K is calculated by the following formula:
- SEQ represents a reference frequency
- Sn represents a first weight coefficient corresponding to the reference frequency
- Tx represents the second weight coefficient corresponding to the operation type.
- Sum(TYPE*Tx) represents the sum of the product of each operation type TYPE and the corresponding second weight coefficient Tx
- Tn table A third weight coefficient is shown
- Count (TYPE) represents the total number of the operation types TYPE.
- the method further includes: obtaining search information, subscription information, and behavior of the user One or more of the information; combining one or more of the search information, subscription information, behavior information, and The point of interest information in the resident area pushes the point of interest information in the new area to the user.
- the method further includes: determining whether the new area is located in the same area as the resident area a city; if it is judged that it is not located in the same city, the user of the new area belongs to the user One or more of the navigation information and travel navigation information.
- the embodiment of the second aspect of the present invention proposes a location information based push system, including a server and a guest Account.
- the server is used to record a plurality of areas that the user passes, and according to the user in multiple areas Obtaining the resident area of the user with the frequency of the electronic map, and determining that the user enters the new area from the resident area a region, according to the user's point of interest information in the resident area, pushing to the client used by the user Sending point of interest information in the new area; the client is configured to receive the new area pushed by the server The point of interest information is displayed to the user.
- the location information-based push system of the embodiment of the present invention determines the use of the record of the user passing through the area.
- the resident area when the user enters the new area, intelligently judges and pushes the interest point information to the user.
- the server uses an electronic map in a plurality of regions according to the user Frequency of obtaining the relationship strength information of the user with respect to the plurality of regions, and according to the relationship strength information A resident area of the user is selected from the plurality of areas.
- the server calculates the relationship strength information K by the following formula:
- SEQ represents a reference frequency
- Sn represents a first weight coefficient corresponding to the reference frequency
- Tx represents the second weight coefficient corresponding to the operation type.
- Sum(TYPE*Tx) represents the sum of the product of each operation type TYPE and the corresponding second weight coefficient Tx
- Tn table A third weight coefficient is shown
- Count (TYPE) represents the total number of the operation types TYPE.
- the server is further configured to obtain search information, a subscription of the user.
- One or more of information and behavior information to combine one of the search information, subscription information, and behavior information Or a plurality of points of interest and information in the resident area push the interest point letter in the new area to the user interest.
- the server when it is determined that the new area is not located in the same city as the resident area At the time, the server pushes the travel information and travel navigation information of the city to which the new area belongs to the user. One or more.
- An embodiment of the third aspect of the present invention provides a server, including a recording module and a resident area obtaining module. And a push module, wherein the record module is used to record a plurality of areas that the user passes; the resident area obtain module is used for Obtaining the resident area of the user according to the frequency at which the user uses the electronic map in multiple areas; the push module is used for When it is determined that the user enters a new area from the resident area, according to the point of interest of the user in the resident area The information pushes the point of interest information in the new area to the user.
- the server of the embodiment of the present invention determines the user resident area by recording the user's passing area, and uses When the user enters the new area, he intelligently judges and pushes the interest point information to the user. Can be applied to products such as maps, charging Personalize the user's needs as the core, fully tap the user's interest, better meet and stimulate the user's needs Seeking, changing the mode of traditional server passive response, strong interactivity, wide application, easy to expand.
- the resident area obtaining module makes the plurality of areas according to the user Obtaining relationship strength information of the user with respect to the plurality of regions by using a frequency of the electronic map, and according to the The strength information selects the resident area of the user from the plurality of areas.
- the resident area obtaining module calculates the relationship by using the following formula Degree information K:
- SEQ represents a reference frequency
- Sn represents a first weight coefficient corresponding to the reference frequency
- Tx represents the second weight coefficient corresponding to the operation type.
- Sum(TYPE*Tx) represents the sum of the product of each operation type TYPE and the corresponding second weight coefficient Tx
- Tn table A third weight coefficient is shown
- Count (TYPE) represents the total number of the operation types TYPE.
- the method further includes: acquiring, by the acquiring module, the search information of the user, Reading one or more of information and behavior information to combine the search information, subscription information, and behavior information One or more and interest point information in the resident area pushing a point of interest in the new area to the user information.
- the push module when it is determined that the new area is not located in the same city as the resident area At the time, the push module pushes the travel information and travel navigation information of the city to which the new area belongs to the user. One or more.
- FIG. 1 is a flowchart of a location information based push method according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a location information based push system according to an embodiment of the present invention.
- FIG. 3 is a schematic structural diagram of a server according to an embodiment of the present invention.
- FIG. 1 is a flow chart of a location information based push method according to an embodiment of the present invention, which is described below with reference to FIG.
- the location information based push as shown in Figure 1. Methods include:
- S110 Record multiple areas that the user passes.
- S120 Obtain a resident area of the user according to the frequency of the user using the electronic map in multiple areas.
- the obtaining the resident area of the user according to the frequency of using the electronic map by the user in multiple areas specifically includes:
- S121 Obtain a user's relative to multiple regions according to the frequency at which the user uses the electronic map in multiple regions. Strength information.
- S122 Select a resident area of the user from the plurality of areas according to the relationship strength information.
- the relationship strength information K is calculated by the following formula:
- SEQ represents the reference frequency
- Sn represents the first weight coefficient corresponding to the reference frequency
- TYPE indicates The type of operation when the user uses the electronic map
- Tx represents the second weight coefficient corresponding to the operation type
- Sum(TYPE*Tx) Representing the sum of the product of each operation type TYPE and the corresponding second weight coefficient Tx
- Tn represents the third weight coefficient
- Count (TYPE) indicates the total number of operation types TYPE.
- the method further includes: obtaining search information, subscription information, and behavior information of the user. One or more of them; combined with one or more of search information, subscription information, behavior information, and resident areas
- the point of interest information in the user pushes the point of interest information in the new area to the user.
- the method further includes: determining whether the new area and the resident area are located in the same city; If it is judged that it is not located in the same city, the travel information and travel navigation letter of the city to which the new area belongs are pushed to the user. One or more of the interest.
- the method of the embodiment of the present invention can be applied to a map application of a mobile terminal, and the server is configured according to user attributes. Place and behavior characteristics push personalized information to the client.
- the following takes the scene of the mobile terminal map application as an example for the party. The method is explained, it can be understood that this application scenario is for exemplary purposes only, and embodiments of the present invention are not limited thereto.
- S210 The server records multiple areas that the user passes through.
- the map application is sent to the server when the user opens the app map app or uses the map app to query the information.
- the message will contain information about the city and region where the user is currently located.
- the server records this information.
- S220 The server obtains the resident area of the user according to the frequency of the user using the electronic map in multiple areas. Specifically, S220 includes:
- the server uses the frequency of the electronic map in multiple areas according to the user, including the number of operations in the area, The dimension of the operation type and other dimensions, the relationship strength K of the relationship between the user and multiple regions is calculated.
- the specific formula is as follows:
- K SEQ * Sn + Sum (TYPE * Tx) * Tn / Count (TYPE).
- SEQ represents the reference frequency
- Sn represents the first weight coefficient corresponding to the reference frequency
- TYPE indicates The type of operation when the user uses the electronic map
- Tx represents the second weight coefficient corresponding to the operation type
- Sum(TYPE*Tx) Representing the sum of the product of each operation type TYPE and the corresponding second weight coefficient Tx
- Tn represents the third weight coefficient
- Count (TYPE) indicates the total number of operation types TYPE.
- S222 The server selects a resident area of the user from the plurality of areas according to the relationship strength information K. specifically, The server automatically analyzes and determines whether the user is in the resident city or in the resident area according to the relationship strength information K. example If it can be expressed as follows:
- UserArea is the resident area of the user, and the value is the relationship strength information in the area list that the user has appeared.
- UserCit is the resident city of the user, and the value is assigned to the city where the zone is located.
- S230 When judging that the user enters the new area from the resident area, the server is based on the user's presence in the resident area. The interest point information pushes the point of interest information in the new area to the user.
- the information of the interest points in the new area of the user is combined with the characteristics of the new area according to the information of the resident area of the user. Generated, is the content that the server judges the user may be interested in in the new area. For example, if you judge a new area with If the resident area is not located in the same city, the server will push the travel information and travel of the city to which the new area belongs to the user. One or more of the navigation information.
- the information that the server pushes the interest point information in the new area to the user specifically includes:
- S231 The server determines, according to the real-time location and historical trajectory of the user, whether the user has entered the new area.
- S233 The server performs comprehensive calculation according to factors such as attributes of the new area, user distance, interest weight, and the like. Calculate the results and recommend to the user.
- the server determines that the user is moving from its resident city, resident area to a new area or city
- the server makes a push decision and decides whether to push the user's interest point information in the new area to the user. Specific decisions include:
- the user enters the new area, that is, there is no such area in the resident area and the recent historical trajectory.
- the nearby consumer information is aggregated, and the consumption information includes group purchases and offers. If with the resident area In different cities, the city's tourist information, travel guidance information, etc. are aggregated.
- the recommendation is made only within the switch time window. If the user has preset the resident area and the attention area, the content interest weights outside the areas are lowered, Do not push.
- the content type that needs to be aggregated is determined according to the push decision of the server.
- the content itself has There are attributes such as location and classification, and content filtering is performed according to the interest weight and distance weight.
- attributes such as location and classification
- content filtering is performed according to the interest weight and distance weight.
- the decision of interest ultimately takes the user's content
- S240 After the information arrives at the client program, the client recognizes and parses the information, and performs corresponding display and use. User guidance, such as preferential information, road avoidance reminders, etc.
- the location information-based pushing method of the embodiment of the present invention the server is based on the client location, the trajectory, and the user Set and retrieve factors, intelligently determine the user's resident area, new arrival area, and content that may be of interest, and The user makes a recommendation.
- the method of this embodiment takes the user's location as a core element and intelligently recommends personalized personalized messages.
- Information enhance the interactive characteristics of the product, change the service mode of the client passively responding to user requests, and actively analyze User scenario, based on the user's behavior characteristics to push information, can better meet user needs, stimulate user potential In terms of demand, it is easy to expand and has a wide range of applications.
- an embodiment of the present invention also proposes a location information based push system.
- FIG. 2 is a schematic structural diagram of a location information based push system according to an embodiment of the present invention, which is described below with reference to FIG. 2
- a location information based push system in accordance with an embodiment of the present invention is described.
- the system 100 is provided, including a server 110 and a client 120.
- the server 110 is configured to record multiple areas that the user passes through, and use the user according to multiple areas.
- the frequency of the electronic map is obtained from the resident area of the user, and when the user is judged to enter the new area from the resident area, the root Pushing interest in the new area to the client 120 used by the user according to the point of interest information of the user in the resident area Point information; the client 120 is configured to receive the interest point information in the new area pushed by the server 110, and display the information for use. Household.
- the server 110 obtains the user relative to the frequency of using the electronic map in multiple areas by the user.
- the relationship strength information of the regions, and the resident region of the user is selected from the plurality of regions according to the relationship strength information.
- the server 110 is further configured to obtain search information, subscription information, and One or more of the behavior information to combine one or more of the search information, the subscription information, and the behavior information And the point of interest information in the resident area pushes the point of interest information in the new area to the user.
- the service The device 110 pushes one or more of the travel information and travel navigation information of the city to which the new area belongs to the user.
- the system of the embodiment of the present invention can be applied to a map application of a mobile terminal, and the server 110 is based on user attributes, The settings and behavioral characteristics push personalized information to the client 120.
- the following takes the scene of the mobile terminal map application as an example. The system is described. It can be understood that this application scenario is for exemplary purposes only, and embodiments of the present invention do not. Limited to this.
- S310 The server 110 records a plurality of areas through which the user passes.
- the client 120 When the user opens the client 120 application or uses the client 120 to perform information query, the client 120 sends out The message sent to the server 110 will contain information about the city and area in which the user is currently located. Server 110 for information Make a record.
- S320 The server 110 obtains the resident area of the user according to the frequency of the user using the electronic map in multiple areas. area. Specifically, S320 includes:
- the server 110 uses the frequency of the electronic map in the plurality of areas according to the user, including the intra-area operation.
- the relationship between the user and multiple regions such as the number of times and the type of operation, calculates the relationship strength K between the user and multiple regions.
- the specific formula is as follows:
- K SEQ * Sn + Sum (TYPE * Tx) * Tn / Count (TYPE).
- SEQ represents the reference frequency
- Sn represents the first weight coefficient corresponding to the reference frequency
- TYPE indicates The type of operation when the user uses the electronic map
- Tx represents the second weight coefficient corresponding to the operation type
- Sum(TYPE*Tx) Representing the sum of the product of each operation type TYPE and the corresponding second weight coefficient Tx
- Tn represents the third weight coefficient
- Count (TYPE) indicates the total number of operation types TYPE.
- the server 110 selects a resident area of the user from the plurality of areas according to the relationship strength information K. specific The server 110 automatically analyzes and determines whether the user is in the resident city and is resident based on the relationship strength information K. region. For example, it can be expressed as follows:
- UserArea is the resident area of the user, and the value is the relationship strength information in the area list that the user has appeared.
- UserCit is the resident city of the user, and the value is assigned to the city where the zone is located.
- S330 When it is determined that the user enters the new area from the resident area, the server 110 is in the resident area according to the user.
- the point of interest information pushes the point of interest information in the new area to the user.
- the information of the interest points in the new area of the user is combined with the characteristics of the new area according to the information of the resident area of the user. Generated, is the content that the server 110 determines that the user may be interested in in the new area. For example, if judging a new district If the domain is not located in the same city as the resident area, the server 110 pushes the travel letter of the city to which the new area belongs to the user. One or more of the information and travel navigation information.
- the information that the server 110 pushes to the user and the interest point information in the new area specifically includes:
- S331 The server 110 determines whether the user has entered the new area according to the real-time location and the historical trajectory of the user.
- the server 110 performs comprehensive calculation according to factors such as attributes of the new area, user distance, and interest weight. Aggregate calculation results and recommend to users.
- the server 110 determines that the user has moved from his resident city, resident area to a new area, city, The server 110 makes a push decision and decides whether to push the user interest point information in the new area to the user.
- the policy includes:
- the user enters the new area, that is, there is no such area in the resident area and the recent historical trajectory.
- the nearby consumer information is aggregated, and the consumption information includes group purchases and offers. If with the resident area In different cities, the city's tourist information, travel guidance information, etc. are aggregated.
- the recommendation is made only within the switch time window. If the user has preset the resident area and the attention area, the content interest weights outside the areas are lowered, Do not push.
- the content type that needs to be aggregated is determined according to the push decision of the server 110.
- the content book The body has attributes such as location and classification, and the content is filtered according to the interest weight and the distance weight. Can be based on the user line
- the content that the user is interested in can be determined by the user subscription setting: for example, the user is set to subscribe to the content of interest
- Information content It has a certain base of interest values and is used to mark information that users want to know.
- TOP means taking the first n bits.
- the client 120 After the information arrives at the client 120, the client 120 identifies and parses the information, and performs corresponding display. And user guidance, such as discount information, road avoidance reminders.
- the location information-based push system of the embodiment of the present invention the server is based on the client location, the trajectory, and the user Set and retrieve factors, intelligently determine the user's resident area, new arrival area, and content that may be of interest, and The user makes a recommendation.
- the system of the embodiment takes the location of the user as a core element and intelligently recommends a personalized surrounding letter.
- Information enhance the interactive characteristics of the product, change the service mode of the client passively responding to user requests, and actively analyze User scenario, based on the user's behavior characteristics to push information, can better meet user needs, stimulate user potential In terms of demand, it is easy to expand and has a wide range of applications.
- an embodiment of the present invention also proposes a server.
- FIG. 3 is a schematic structural diagram of a server according to an embodiment of the present invention, and is described below with reference to FIG. The server of the embodiment.
- the server 200 shown in FIG. 3 includes a recording module 210, a resident area obtaining module 220, Push module 230 and acquisition module 240.
- the recording module 210 is configured to record a plurality of areas that the user passes through; the resident area obtaining module 220 is configured to: The resident area of the user is obtained according to the frequency at which the user uses the electronic map in a plurality of areas; the pushing module 230 is used for When it is determined that the user enters the new area from the resident area, the user is pushed according to the point of interest information of the user in the resident area. Send interest point information in the new area.
- the collecting module 240 is configured to obtain one or more of a user's search information, subscription information, and behavior information. Combine one or more of search information, subscription information, behavior information, and point of interest information in a resident area Push the user with the point of interest information in the new area.
- the resident area obtaining module 220 uses electricity in a plurality of areas according to the user.
- the frequency of the submap obtains the relationship strength information of the user with respect to a plurality of regions, and is based on the relationship strength information from the plurality of regions. Select the resident area of the user in the area.
- pushing The module 230 pushes one or more of the travel information and travel navigation information of the city to which the new area belongs to the user.
- the server of the embodiment of the present invention can be applied to a map application of a mobile terminal, and the server is based on user attributes, Settings and behavioral characteristics push personalized information to the client.
- the following takes the scene of the map application of the mobile terminal as an example. The method is described. It can be understood that the application scenario is for example purposes only, and the embodiment of the present invention is not limited. herein.
- the recording module 210 records a plurality of areas through which the user passes.
- the map application is sent to the server when the user opens the app map app or uses the map app to query the information.
- the message will contain information about the city and region where the user is currently located.
- the recording module 210 records the information.
- the resident area obtaining module 220 obtains the frequency according to the frequency of using the electronic map by the user in multiple areas.
- the resident area of the household Specifically includes:
- the resident area obtaining module 220 includes the frequency of using the electronic map in the plurality of areas, including Dimensions of the number of operations and types of operations in the area, and calculate the relationship strength K between the user and multiple areas.
- the formula is as follows:
- K SEQ * Sn + Sum (TYPE * Tx) * Tn / Count (TYPE).
- SEQ represents the reference frequency
- Sn represents the first weight coefficient corresponding to the reference frequency
- TYPE indicates The type of operation when the user uses the electronic map
- Tx represents the second weight coefficient corresponding to the operation type
- Sum(TYPE*Tx) Representing the sum of the product of each operation type TYPE and the corresponding second weight coefficient Tx
- Tn represents the third weight coefficient
- Count (TYPE) indicates the total number of operation types TYPE.
- the resident area obtaining module 220 selects the resident of the user from the plurality of areas according to the relationship strength information K. region. Specifically, the resident area obtaining module 220 automatically analyzes and determines that the user is based on the relationship strength information K. No in resident cities and in resident areas. For example, it can be expressed as follows:
- UserArea is the resident area of the user, and the value is the relationship strength information in the area list that the user has appeared.
- UserCit is the resident city of the user, and the value is assigned to the city where the zone is located.
- the pushing module 230 determines that the user enters the new area from the resident area, and the pushing module 230 is configured according to the user.
- the point of interest information in the resident area pushes the point of interest information in the new area to the user.
- the information of the interest points in the new area of the user is combined with the characteristics of the new area according to the information of the resident area of the user. Generated, is the content that the server judges the user may be interested in in the new area. For example, if the push module 230 If the new area is not located in the same city as the resident area, the push module 230 pushes the user to the new area. One or more of the city's tourist information and travel navigation information.
- the information that the push module 230 pushes to the user and the interest point information in the new area specifically includes:
- the pushing module 230 determines whether the user has entered the new area according to the real-time location and historical trajectory of the user. area.
- the pushing module 230 performs comprehensive calculation according to factors such as attributes of the new area, user distance, interest weight, and the like. Calculate, aggregate the calculation results and recommend to the user.
- the push module 230 determines that the user has moved from its resident city, resident area to a new area, city
- the user enters the new area, that is, there is no such area in the resident area and the recent historical trajectory.
- the nearby consumer information is aggregated, and the consumption information includes group purchases and offers. If with the resident area In different cities, the city's tourist information, travel guidance information, etc. are aggregated.
- the recommendation is made only within the switch time window. If the user has preset the resident area and the attention area, the content interest weights outside the areas are lowered, Do not push.
- the content type that needs to be aggregated is determined according to the push decision of the push module 230.
- the content has attributes such as location and classification, and content filtering based on interest weight and distance weight. Can be based on the user
- the value Iu is set to the first n values of the sort of the user search term classification query_words_category, and n is a preset number.
- Content that is of interest to the user can also be determined through user subscription settings: for example, the user is interested in the subscription content
- TOP means taking the first n bits.
- the server according to the embodiment of the present invention is based on factors such as client location, trajectory, user settings, retrieval, and the like. It is possible to judge the user's resident area, new arrival area, and content that may be of interest, and make recommendations to the user.
- This invention takes the user's location as the core element, intelligently recommends personalized peripheral information, and enhances the product.
- the interactive feature changes the service mode in which the client passively responds to the user request, and actively analyzes the user scenario.
- the behavioral characteristics of the user are pushed by information, which can better meet the needs of users, stimulate the potential needs of users, and is easy to expand. Exhibitions and applications are extensive.
Abstract
Description
Claims (15)
- 一种基于位置信息的推送方法,其特征在于,包括:记录用户经过的多个区域;根据用户在多个区域中使用电子地图的频次获得所述用户的常驻区域;以及当判断所述用户从常驻区域进入新区域时,根据所述用户在所述常驻区域中的兴 趣点信息向所述用户推送所述新区域中的兴趣点信息。
- 如权利要求1所述的基于位置信息的推送方法,其特征在于,所述根据用户在 多个区域中使用电子地图的频次获得所述用户的常驻区域具体包括:根据所述用户在多个区域中使用电子地图的频次获得所述用户相对于所述多个区 域的关系强度信息;根据所述关系强度信息从所述多个区域中选择所述用户的常驻区域。
- 如权利要求2所述的基于位置信息的推送方法,其特征在于,通过以下公式计 算所述关系强度信息K:K=SEQ*Sn+Sum(TYPE*Tx)*Tn/Count(TYPE),其中,SEQ表示参考频次,Sn表示所述参考频次对应的第一权值系数,TYPE表 示所述用户使用电子地图时的操作类型,Tx表示所述操作类型对应的第二权值系数, Sum(TYPE*Tx)表示每个操作类型TYPE与对应的第二权值系数Tx乘积的和,Tn表 示第三权值系数,Count(TYPE)表示所述操作类型TYPE的总数。
- 如权利要求1-3任一项所述的基于位置信息的推送方法,其特征在于,还包括:获得所述用户的搜索信息、订阅信息、行为信息中的一种或多种;结合所述搜索信息、订阅信息、行为信息中的一种或多种以及所述常驻区域中的 兴趣点信息向所述用户推送所述新区域中的兴趣点信息。
- 如权利要求1-4任一项所述的基于位置信息的推送方法,其特征在于,还包括:判断所述新区域与所述常驻区域是否位于同一个城市;如果判断不位于同一个城市,则向所述用户推送所述新区域所属城市的旅游信息、 出行导航信息中的一种或多种。
- 一种服务器,其特征在于,包括:记录模块,用于记录用户经过的多个区域;常驻区域获得模块,用于根据用户在多个区域中使用电子地图的频次获得所述用 户的常驻区域;以及推送模块,用于当判断所述用户从常驻区域进入新区域时,根据所述用户在所述 常驻区域中的兴趣点信息向所述用户推送所述新区域中的兴趣点信息。
- 如权利要求6所述的服务器,其特征在于,所述常驻区域获得模块根据所述用 户在多个区域中使用电子地图的频次获得所述用户相对于所述多个区域的关系强度信 息,并根据所述关系强度信息从所述多个区域中选择所述用户的常驻区域。
- 如权利要求7所述的服务器,其特征在于,所述常驻区域获得模块通过以下公 式计算所述关系强度信息K:K=SEQ*Sn+Sum(TYPE*Tx)*Tn/Count(TYPE),其中,SEQ表示参考频次,Sn表示所述参考频次对应的第一权值系数,TYPE表 示所述用户使用电子地图时的操作类型,Tx表示所述操作类型对应的第二权值系数, Sum(TYPE*Tx)表示每个操作类型TYPE与对应的第二权值系数Tx乘积的和,Tn表 示第三权值系数,Count(TYPE)表示所述操作类型TYPE的总数。
- 如权利要求6-8任一项所述的服务器,其特征在于,还包括:采集模块,用于获得所述用户的搜索信息、订阅信息、行为信息中的一种或多种, 以结合所述搜索信息、订阅信息、行为信息中的一种或多种以及所述常驻区域中的兴 趣点信息向所述用户推送所述新区域中的兴趣点信息。
- 如权利要求6-9任一项所述的服务器,其特征在于,当判断所述新区域与所述 常驻区域不位于同一个城市时,所述推送模块向所述用户推送所述新区域所属城市的 旅游信息、出行导航信息中的一种或多种。
- 一种基于位置信息的推送系统,其特征在于,包括服务器和客户端,其中,所述服务器,用于记录用户经过的多个区域,并根据用户在多个区域中使用电子 地图的频次获得所述用户的常驻区域,以及在判断所述用户从常驻区域进入新区域时, 根据所述用户在所述常驻区域中的兴趣点信息向所述用户所使用的客户端推送所述新 区域中的兴趣点信息;所述客户端,用于接收所述服务器推送的所述新区域中的兴趣点信息,并显示给 所述用户。
- 如权利要求11所述的基于位置信息的推送系统,其特征在于,所述服务器根 据所述用户在多个区域中使用电子地图的频次获得所述用户相对于所述多个区域的关 系强度信息,并根据所述关系强度信息从所述多个区域中选择所述用户的常驻区域。
- 如权利要求12所述的基于位置信息的推送系统,其特征在于,所述服务器通 过以下公式计算所述关系强度信息K:K=SEQ*Sn+Sum(TYPE*Tx)*Tn/Count(TYPE),其中,SEQ表示参考频次,Sn表示所述参考频次对应的第一权值系数,TYPE表 示所述用户使用电子地图时的操作类型,Tx表示所述操作类型对应的第二权值系数, Sum(TYPE*Tx)表示每个操作类型TYPE与对应的第二权值系数Tx乘积的和,Tn表 示第三权值系数,Count(TYPE)表示所述操作类型TYPE的总数。
- 如权利要求11-13任一项所述的基于位置信息的推送系统,其特征在于,所述 服务器,还用于获得所述用户的搜索信息、订阅信息、行为信息中的一种或多种,以 结合所述搜索信息、订阅信息、行为信息中的一种或多种以及所述常驻区域中的兴趣 点信息向所述用户推送所述新区域中的兴趣点信息。
- 如权利要求11-14任一项所述的基于位置信息的推送系统,其特征在于,当判 断所述新区域与所述常驻区域不位于同一个城市时,所述服务器向所述用户推送所述 新区域所属城市的旅游信息、出行导航信息中的一种或多种。
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