WO2013147003A1 - Système de signature numérique, signature numérique, procédé de présentation d'informations d'article et programme - Google Patents

Système de signature numérique, signature numérique, procédé de présentation d'informations d'article et programme Download PDF

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Publication number
WO2013147003A1
WO2013147003A1 PCT/JP2013/059215 JP2013059215W WO2013147003A1 WO 2013147003 A1 WO2013147003 A1 WO 2013147003A1 JP 2013059215 W JP2013059215 W JP 2013059215W WO 2013147003 A1 WO2013147003 A1 WO 2013147003A1
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WIPO (PCT)
Prior art keywords
article
customer
information
digital signage
image
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PCT/JP2013/059215
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English (en)
Japanese (ja)
Inventor
智之 大坂
敏彦 広明
山田　昭雄
野村　俊之
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日本電気株式会社
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Publication of WO2013147003A1 publication Critical patent/WO2013147003A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a digital signage system, digital signage, article information presentation, and a program.
  • Digital signage an advertising medium that displays advertisements using displays such as liquid crystal displays and projectors, is beginning to be installed in various places.
  • digital signage not only will it be possible to provide rich content using video and audio, but it will also be possible to efficiently deliver advertisements according to the location of digital signage. Is expected to expand.
  • Patent Document 1 On the other hand, customer information is collected and used for marketing. As one of such inventions, there is an invention described in Patent Document 1.
  • the image processing unit from a plurality of screens of product purchase customers photographed continuously by each of a plurality of cameras, features such as individual customer sex, age group, occupation, stay location and time, and The attention product, the customer's gait course, etc. that are interested from the face direction are extracted and specified, and are registered in the visiting customer list. Then, the customer management unit extracts the feature data from the customer list during the store visit, extracts the voice guidance information or electronic bulletin information stored in advance corresponding to the feature data from the notification information, and makes an announcement or electronic posting from the output unit Is.
  • Patent Document 1 does not have a function of identifying a product worn by the customer such as a customer's clothes and belongings, information on the product worn by the customer that clearly shows the customer's taste Can not get. Therefore, it is not possible to automatically present an advertisement display of a product related to the product worn by the customer that matches the customer's taste.
  • digital signage has been expected to have functions other than a simple advertisement display function.
  • the present invention has been invented in view of the above problems, and its purpose is not only a mere advertisement display medium, but also a digital signage system capable of presenting information on articles that match customer preferences, digital To provide a signage, an article information presentation method, and a program.
  • the present invention relates to a related article database in which feature quantities of articles and related article information relating to related articles related to the articles are stored in association with each other, and feature quantity extracting means for extracting feature quantities from a customer image showing a customer.
  • a collation means for collating the extracted feature quantity with the feature quantity stored in the related article database to identify the article worn by the customer, and a related article related to the identified article.
  • the related article information search means for searching the related article information from the related article database, and the related article information output control means for outputting the searched related article information.
  • the present invention relates to a related article database in which feature quantities of articles and related article information relating to related articles related to the articles are stored in association with each other, and feature quantity extracting means for extracting feature quantities from a customer image showing a customer.
  • a collating means for collating the extracted feature quantity with the feature quantity stored in the article database to identify an article worn by the customer, and a related article related to the identified article
  • the digital signage includes related article information search means for searching for related article information from the related article database, and related article information output control means for outputting related article information searched by the related goods search means.
  • the present invention is a related article information presentation method for presenting related article information in a digital signage system having a related article database in which feature quantities of articles and related article information related to related articles related to the article are stored in association with each other. Then, a feature amount is extracted from a customer image in which the customer is photographed, the extracted feature amount is compared with a feature amount stored in the related article database, and an article worn by the customer is identified.
  • the related article information presenting method is to search related article information of a related article related to the identified article from the related article database and to output the searched related article information.
  • the present invention is a computer program for a system having a related article database in which a feature quantity of an article and related article information related to the related article related to the article are stored in association with each other.
  • a process of extracting a feature quantity, a process of collating the extracted feature quantity with the feature quantity stored in the related article database, and identifying an article worn by the customer; and the identified article Is a program that causes a computer to execute processing for searching related item information of related items related to the item from the related item database, and processing for outputting the searched related item information.
  • the article worn by the customer can be recognized from the photographed image of the customer, the information on the article according to the customer's taste can be presented.
  • FIG. 1 is a configuration diagram of a digital signage 1 according to an embodiment of the present invention.
  • FIG. 2 is an external view of the digital signage 1 in the embodiment.
  • FIG. 3 is a configuration diagram of the digital signage 1 of the embodiment.
  • FIG. 4 is a diagram illustrating an example of the related article information database 10 according to the embodiment.
  • FIG. 5 is a diagram for explaining the operation of the embodiment.
  • FIG. 6 is a diagram for explaining the operation of the embodiment.
  • FIG. 7 is a diagram for explaining the operation of the embodiment.
  • FIG. 8 is a diagram for explaining the operation of the embodiment.
  • FIG. 9 is a diagram for explaining the operation of the embodiment.
  • FIG. 10 is a block diagram of a digital signage according to another embodiment.
  • FIG. 11 is a configuration diagram of digital signage according to another embodiment.
  • This embodiment identifies goods such as clothes and belongings from a customer image obtained by photographing a customer standing in front of digital signage, and collates with goods sold or provided so far. Identify whether the item has been sold or provided to date. If the customer's goods are goods sold or provided so far, information on related articles related to the goods sold or provided is presented to the digital signage.
  • FIG. 1 is a configuration diagram of a digital signage system according to the present embodiment.
  • the digital signage system includes a related article information database 10, a feature quantity extraction unit 11, a collation unit 12, a related article information search unit 13, and a related article information output control unit 14.
  • a related article information database 10 includes a feature quantity extraction unit 11, a collation unit 12, a related article information search unit 13, and a related article information output control unit 14.
  • the related item information database 10 is a database in which the feature amount of an item and related item information related to the related item related to the item are stored in association with each other.
  • the articles include, for example, items worn on clothes, glasses, bags, and the like, but are not limited thereto.
  • the related article information is related article information related to the article. For example, when a certain article is a product worn by a customer, a series of the product or a new product of the product. Or other product information that matches the product, but is not limited thereto.
  • the information may be a still image or moving image of the product, introduction information, inventory, size, and the like.
  • the feature quantity extraction unit 11 extracts a feature quantity from a customer image showing a customer.
  • the collation unit 12 collates the extracted feature quantity with the feature quantity stored in the related article database, and identifies the article worn by the customer.
  • the related product information search unit 13 searches the related product information database 10 for related product information of related products related to the identified product.
  • the related article information output control unit 14 outputs the searched related article information, for example, a still image, a moving image (for example, a special video), music, voice, or the like to a digital signage display or a speaker.
  • the article worn by the customer can be identified from the photographed customer image of the customer, the article suited to the customer's taste can be presented to the customer.
  • FIG. 2 is an external view of the digital signage 1 in the present embodiment.
  • the digital signage 1 is installed in a store or the like, and usually displays an advertisement video using the display 2.
  • the digital signage 1 is provided with a camera 3 that captures an image for identifying a customer's clothes and belongings.
  • FIG. 3 is a block diagram of the digital signage 1.
  • the digital signage 1 includes a display 2, a camera 3, a related product information database 10, a feature amount extraction unit 11, a collation unit 12, a related product information search unit 13, and related product information output. And a control unit 14.
  • the related article information database 10 is a database of information related to products handled in the store where the digital signage 1 is installed and the entire chain store.
  • the related product information database 10 includes a product feature amount table 101, a related product table 102, and a product image table 103.
  • the product feature amount table 101 is a table in which product identification information for identifying a product handled so far and an image feature amount of the product are associated with each other and stored.
  • the related product table 102 is a table in which product identification information of products handled up to now and product identification information of related products related to the product are stored in association with each other.
  • the product image table 103 is a table in which product identification information and image data of the product (including images of the product itself and advertisement characters) are stored in association with each other.
  • the image data is not limited to a still image, and may be a moving image.
  • the related article information database 10 includes the product feature amount table 101, the related product table 102, and the product image table 103.
  • the present invention is not limited to this.
  • the product feature value, the product related to the product, and the image data related to the product may be associated with each other and configured with one table.
  • FIG. 4 is a diagram showing an example of the related article information database 10.
  • product identification information and the feature amount of the product are stored in association with each other.
  • product identification information “product A (”) ”and feature amount“ feature amount A ” are stored. ".
  • product identification information and product identification information of related products are stored in association with each other.
  • the product identification information “product A ( ⁇ )” and the product identification information of related products “ Product D ( ⁇ ) ” is associated with it.
  • product image table 103 product identification information and image data of the product are stored in association with each other.
  • product identification information “product A ( ⁇ )” and image data “image data A” are associated with each other. Is remembered.
  • the feature amount extraction unit 11 extracts the feature amount of the customer's clothes and belongings from the customer image captured by the camera 3.
  • the article in the image is picked up at a predetermined position, but it is difficult with digital signage installed in a store or the like. Therefore, in order to be able to identify the clothes and belongings of customers in the image robustly against changes in shooting size, angle, and occlusion, many characteristic points (feature points) in the image are detected and each feature is detected.
  • a feature amount (local feature amount) of a local region around a point is extracted. Representative methods include patent documents (US Pat. No. 6,711,293) and non-patent documents (David G.
  • a local feature quantity extraction device using a SIFT (Scale Invariant Feature Transform) feature quantity is disclosed.
  • SIFT Scale Invariant Feature Transform
  • a method for reducing the data size of the feature amount a feature point in an image is detected, a local region for each feature point is acquired, each local region is divided into a plurality of sub-regions, and each local region A multi-dimensional feature vector is generated for each sub-region, and based on the positional relationship of the sub-regions in each local region, the feature vector is determined for each sub-region so that the correlation between feature vectors of adjacent sub-regions is low. It is conceivable that a dimension is selected and an element of the selected dimension is used as a local region feature amount.
  • the customer to be recognized is specified according to a predetermined rule. For example, it may be considered that the person in the foreground in the customer image is the customer to be recognized. Further, not only the whole body of the customer but also a predetermined range such as the customer's face and hand can be set as a recognition target.
  • the collation unit 12 collates the feature quantity extracted by the feature quantity extraction unit 11 with the feature quantity of the product stored in the product feature quantity table 101 of the related article information database 10, and an image captured by the camera 3. Identify the clothes and belongings of customers inside. If the feature amounts match, product identification information corresponding to the feature amount is output to the related article information search unit 13.
  • the related product information search unit 13 receives the product identification information from the matching unit 12 and searches the related product table 102 for the product identification information of the related product corresponding to the product identification information. Then, the image data corresponding to the searched product identification information is searched from the product image table 103, and the image data of the searched product is output to the related article information output control unit 14.
  • the related product information output control unit 14 performs control to display on the display 2 a customer image captured by the camera 3 and a product of image data received from the related product information search unit 13. Further, control for displaying a normal advertisement, an event notification, etc. on the display 2 is performed.
  • the advertisement of the product, the notification of the event, etc. are displayed on the display 2.
  • the camera 3 takes a picture of the customer, and the customer image taken by the camera 3 is displayed on the display 2 of the digital signage 1 as shown in FIG.
  • the feature amount extraction unit 11 extracts the feature amount of the customer's clothes and belongings from the customer image captured by the camera 3.
  • the feature quantities of the belongings that can be extracted by the customer are “feature quantity A” and “feature quantity B”.
  • the collation unit 12 searches the product feature amount table 101 for product identification information corresponding to “feature amount A” and “feature amount B” extracted by the feature amount extraction unit 11.
  • the product identification information corresponding to the feature amount “feature amount A” is “product A (”) ”from the product feature amount table 101 of FIG. 4, and the product identification corresponding to the feature amount“ feature amount B ”is performed.
  • the information is “product B (glasses)”.
  • the related product information search unit 13 receives the product identification information from the matching unit 12 and searches the related product table 102 for the product identification information of the related product corresponding to the product identification information.
  • the product identification information from the matching unit 12 is “product A ( ⁇ )” and “product B (glasses)”, “product D ( I) ".
  • product Y (glasses)” is searched as product identification information related to “product B”.
  • the related product information search unit 13 searches the product image table 103 for product image data corresponding to the searched product identification information, and outputs the searched product image data to the related product information output control unit 14. To do.
  • image data D corresponding to “product D ( ⁇ )” is searched from the product image table 103 and output to the related article information output control unit 14.
  • image data Y corresponding to “product Y (glasses)” is searched from the product image table 103 and output to the related article information output control unit 14.
  • the digital signage 1 of the present embodiment recognizes a specific product worn by the customer, for example, a product that has been purchased in the store in the past from the photographed customer image. Therefore, it is possible to present a product advertisement tailored to the customer's taste.
  • FIG. 7 an example has been described in which images of “product D ( ⁇ )” and “product Y (glasses)” are displayed so as not to overlap the customer's video.
  • the related product may be displayed so as to be superimposed on the customer's clothes and belongings corresponding to the related product.
  • a necklace suitable for the product D ( ⁇ ) related to the “product D ( ⁇ )” is stored, and as shown in FIG. 9, an image of the necklace as a product related to the “product D ( ⁇ )” is stored. May be displayed at the position of the customer corresponding to the necklace.
  • the above embodiment is merely an example, and can be changed without departing from the present invention.
  • the related article information database 10, the feature amount extraction unit 11, the matching unit 12, and the related article information search unit 13 are configured in the digital signage 1, A part or all of them may be arranged on an external server or the like. An example is shown in FIG.
  • the collation server 20 which performs the extraction process of feature-value, collation, and the search process of related goods
  • the collation server 20 is the related goods information database 10
  • the feature-value extraction part 11 the collation part 12
  • a related article information search unit 13 and a communication unit 22 are provided.
  • the digital signage 1 is connected to the verification server 20 via the network 23, and the digital signage 1 includes a camera 3, a related article information output control unit 14, and a communication unit 21.
  • an image captured by the camera 3 is transmitted to the collation server 20 through the communication unit 21, and the collation server 20 extracts a feature amount from the received image and performs collation and related product search processing. It transmits to the digital signage 1 by the communication unit 22. Then, the digital signage 1 displays related products on the display 2 based on the result.
  • the advantage of the above configuration is that it is possible to reduce the processing load of the digital signage 1 by causing the server to perform heavy processing such as feature amount extraction and collation, and related product search processing. Further, by connecting a large number of digital signage 1 to the verification server 20 via the network 23, the verification server 20 can manage the processing and operation of the large number of digital signage 1.
  • FIG. 11 is a diagram showing a configuration of a modified example of the embodiment.
  • This embodiment is different from the above-described embodiment in that the digital signage 1 has a feature amount extraction unit 11 instead of the verification server 20. Then, the digital signage 1 extracts feature amounts from the customer image, and transmits the extracted feature amounts to the matching server 20.
  • the matching server 20 performs matching and related product search processing using the received feature amount.
  • the advantage of this embodiment is that what is transmitted from the digital signage 1 is not the customer image data but the feature amount, so that the amount of data to be transmitted is small, and the customer's personal information is not directly captured. It is preferable also from a viewpoint of protecting.
  • each unit may be configured by hardware or may be realized by a computer program.
  • functions and operations similar to those of the above-described embodiments and examples are realized by a processor that operates according to a program stored in the program memory.
  • a related article database in which feature quantities of articles and related article information related to related articles related to the article are stored in association with each other; Feature quantity extraction means for extracting feature quantities from a customer image in which the customer is shown; Collation means for collating the extracted feature quantity with the feature quantity stored in the related article database to identify the article worn by the customer; Related article information search means for searching related article information of a related article related to the identified article from the related article database; A digital signage system comprising: related article information output control means for outputting the searched related article information.
  • the said related article information output control means is a digital signage system of Additional remark 3 which superimposes and displays the said related article image on the image of the article
  • the collation server has at least the said related goods database, the said collation means, and the said related goods information search means, Digital signage has at least the feature quantity extraction means and the related article information output control means, The digital signage transmits the extracted feature amount of the article to the verification server, 8.
  • the digital signage system according to any one of appendix 1 to appendix 7, wherein the verification server transmits the related article information to the digital signage based on the feature amount of the article.
  • a related article database in which feature quantities of articles and related article information related to related articles related to the article are stored in association with each other, Feature quantity extraction means for extracting feature quantities from a customer image in which the customer is shown; Collation means for collating the extracted feature quantity with the feature quantity stored in the article database and identifying the article worn by the customer; Related article information search means for searching related article information of a related article related to the identified article from the related article database; Digital signage having related product information output control means for outputting related product information searched by the related product search means.
  • a related article information presentation method for presenting related article information in a digital signage system having a related article database in which feature quantities of articles and related article information related to related articles related to the article are stored in association with each other. There, Extract features from customer images of customers, Collating the extracted feature quantity with the feature quantity stored in the related article database to identify the article worn by the customer; Retrieving related item information of related items related to the identified item from the related item database; A related article information presentation method for outputting the retrieved related article information.
  • the related article information presentation method includes at least one of a related article image including a still image and a moving image of the article and introduction information of the article.
  • Additional remark 12 The related article information presentation method according to additional remark 11, wherein the related article image is displayed in a superimposed manner on the customer image at a position where the customer wears the related article.
  • Additional remark 13 The related goods information presentation method of Additional remark 12 which superimposes and displays the said related goods image on the image of the goods which the said customer wears among the said customer images.
  • the related article information includes at least one of a related article image including a still image and a moving image of the article and introduction information of the article.
  • Additional remark 18 The program of Additional remark 17 which makes a computer perform the process which superimposes and displays the said related goods image on the said customer image in the position which the customer wears the related goods.
  • Additional remark 19 The program of Additional remark 18 which makes a computer perform the process which superimposes and displays the said related article image on the image of the article
  • Additional remark 20 The program of Additional remark 17 which makes a computer perform the process which displays the said related article image of at least 1 or more so that the said related article image may not be superimposed on the customer of the said customer image.

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Abstract

L'invention concerne un système de signature numérique comprenant une base de données d'articles associés dans laquelle des valeurs de caractéristiques d'articles et des informations d'articles associés relatives à des articles associés à un article sont associées et stockées ; un moyen d'extraction de valeur de caractéristique qui extrait des valeurs de caractéristiques d'une image de client dans laquelle le client apparaît ; un moyen de comparaison qui compare les valeurs de caractéristiques extraites et les valeurs de caractéristiques stockées dans la base de données d'articles associés, et identifie un article porté par le client ; un moyen de recherche d'informations d'articles associés qui recherche des informations d'articles associés pour des articles associés à l'article identifié à partir de la base de données d'articles associés ; et un moyen de commande de sortie d'informations d'articles associés qui délivre les informations d'articles associés trouvées.
PCT/JP2013/059215 2012-03-30 2013-03-28 Système de signature numérique, signature numérique, procédé de présentation d'informations d'article et programme WO2013147003A1 (fr)

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WO2015178070A1 (fr) * 2014-05-19 2015-11-26 ソニー株式会社 Système de traitement d'informations, support de stockage, et procédé de traitement d'informations
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KR20170021707A (ko) * 2015-08-18 2017-02-28 삼성전자주식회사 LFD(large format display) 장치 및 그 제어 방법
KR102136223B1 (ko) 2015-08-18 2020-07-21 삼성전자주식회사 LFD(large format display) 장치 및 그 제어 방법
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JPWO2019123714A1 (ja) * 2017-12-21 2020-12-03 日本電気株式会社 情報処理装置、商品推薦方法、およびプログラム
JP7384516B2 (ja) 2017-12-21 2023-11-21 日本電気株式会社 情報処理装置、商品推薦方法、プログラム、及びシステム
KR102664008B1 (ko) 2017-12-29 2024-05-09 삼성전자주식회사 시각 정보에 기초한 고객 아이템 추천 방법 및 장치
JP2019197430A (ja) * 2018-05-10 2019-11-14 大日本印刷株式会社 情報処理装置、情報処理方法、プログラム及び情報処理システム
JP7102920B2 (ja) 2018-05-10 2022-07-20 大日本印刷株式会社 情報処理装置、情報処理方法、プログラム及び情報処理システム

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