WO2013145454A1 - 情報提供装置、情報提供方法、情報提供プログラム、及びそのプログラムを記憶するコンピュータ読取可能な記録媒体 - Google Patents
情報提供装置、情報提供方法、情報提供プログラム、及びそのプログラムを記憶するコンピュータ読取可能な記録媒体 Download PDFInfo
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- WO2013145454A1 WO2013145454A1 PCT/JP2012/081840 JP2012081840W WO2013145454A1 WO 2013145454 A1 WO2013145454 A1 WO 2013145454A1 JP 2012081840 W JP2012081840 W JP 2012081840W WO 2013145454 A1 WO2013145454 A1 WO 2013145454A1
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- product
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- purchase
- purchase history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/28—Databases characterised by their database models, e.g. relational or object models
- G06F16/284—Relational databases
- G06F16/285—Clustering or classification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Definitions
- One embodiment of the present invention relates to an apparatus, a method, a program, and a recording medium for providing a user with information related to an auction site on the Internet.
- Patent Document 1 describes a technique for recommending that a product owned by a user be transferred to a third party at an auction or the like.
- the recommendation device described in the document uses the purchase history of the product to search whether the user has previously purchased the same type of product at the time of product purchase, etc. It is determined that the product has been purchased. Then, according to the determination result, the recommendation device makes a recommendation to transfer the product with the older purchase time to a third party.
- Patent Document 1 Since the recommendation device described in Patent Document 1 needs to be recommended for transfer to the user by e-mail, it takes time to access the auction site from the e-mail, and it cannot be said that the convenience is necessarily high.
- An information providing apparatus is a receiving unit that receives a page request for accessing a web page of an auction site from a user terminal, and the page request includes an identifier for specifying a user.
- a receiving unit a search unit that extracts a purchase history corresponding to the identifier from a purchase history storage unit that stores a purchase history of the product, and specifies a product purchased by the user and corresponding to the content of the web page, and a search
- the product information and the web page are transmitted to the user terminal in order that the product can be displayed on the user terminal together with the web page on the user terminal.
- a transmission unit is a receiving unit that receives a page request for accessing a web page of an auction site from a user terminal, and the page request includes an identifier for specifying a user.
- An information providing method is an information providing method executed by an information providing apparatus, and is a receiving step of receiving a page request for accessing a web page of an auction site from a user terminal.
- the page request includes an identifier for identifying the user, the purchase step corresponding to the identifier is extracted from the reception step and a purchase history storage unit storing the purchase history of the product, and the web page is purchased by the user
- a search step for specifying a product corresponding to the content of the product, and displaying the product information of the product specified in the search step on the user terminal together with the web page in such a manner that the user can list the product on the auction site. And transmitting the product information and the web page to the user terminal.
- An information providing program is a receiving unit that receives a page request for accessing a web page of an auction site from a user terminal, and the page request includes an identifier for specifying a user.
- a receiving unit a search unit that extracts a purchase history corresponding to the identifier from a purchase history storage unit that stores a purchase history of the product, and specifies a product purchased by the user and corresponding to the content of the web page, and a search
- the product information and the web page are transmitted to the user terminal in order that the product can be displayed on the user terminal together with the web page on the user terminal. And causing the computer to execute the transmitting unit.
- a computer-readable recording medium is a receiving unit that receives a page request for accessing a web page of an auction site from a user terminal, and the page request specifies a user. And a search unit that extracts a purchase history corresponding to the identifier from the purchase history storage unit that stores the purchase history of the product, and identifies a product purchased by the user and corresponding to the content of the web page And displaying the product information and the web page on the user terminal together with the web page on the user terminal in such a manner that the user can list the product on the auction site.
- An information providing program for causing a computer to execute a transmission unit that transmits to a terminal is stored.
- the product purchased by the user and corresponding to the content of the web page is specified. Then, the specified product information is sent to the user terminal together with the web page, and the product information is displayed on the terminal together with the web page.
- the fact that the user accesses the auction site means that the user is interested in the auction. Therefore, by displaying information on products that are candidates for listing at the time of access, when the user is interested in the auction, the user will be aware of the possession of the listing candidate and guide the user directly to the listing operation. can do. Further, since the commodity information of the exhibition candidate corresponds to the web page of the auction site and is displayed on the terminal together with the web page, the user can easily determine whether or not to exhibit. As a result, the convenience of listing can be further enhanced.
- the transmission unit transmits the exhibition interface for listing the product specified by the search unit to the auction site, the product information, and the web page to the user terminal, and the exhibition interface. And product information may be displayed on the user terminal.
- Such an interface can simplify a user's exhibition work.
- the product information of the product specified by the search unit may be set in the input field of the exhibition page of the auction site.
- the transmission unit adds a product identified by the search unit to a waiting list for later listing on the auction site, product information,
- the web page may be transmitted to the user terminal, and the list addition interface and the product information may be displayed on the user terminal.
- the search unit may extract a purchase history of a product for which a predetermined period has elapsed since the purchase by the user.
- the search unit refers to the successful bid history storage unit that stores the successful bid history at the auction site, and the predetermined period has not elapsed since the purchase by the user, and the successful bid A purchase history of a product for which the successful bid amount indicated by the history is higher than the purchase amount indicated by the purchase history may be extracted.
- the user's willingness to exhibit can be stimulated by presenting the product information to the user regardless of the purchase time.
- a predetermined period may be set for each genre of the product. Since the use period of the product varies depending on the type, the product information can be presented at an appropriate time by setting the predetermined period for each product genre.
- the search unit refers to the successful bid history storage unit that stores the successful bid history at the auction site, and the successful bid amount indicated in the successful bid history is more than the purchase amount indicated in the purchase history.
- a purchase history of a higher product may be extracted.
- the search unit selects the product corresponding to the current time based on the product attribute or based on the purchase time of the product indicated by any purchase history in the purchase history storage unit.
- Purchase history may be extracted.
- the search unit refers to the exhibition history storage unit that stores the exhibition history at the auction site and the successful bid history storage unit that stores the successful bid history at the auction site.
- the search unit refers to the successful bid history storage unit that stores the successful bid history at the auction site, and the auction site includes the products indicated by the purchase history of the user.
- a purchase history of a product whose successful bid amount is equal to or greater than a predetermined threshold may be extracted.
- the search unit refers to a search history storage unit that stores a search history at an auction site, and an exhibition history storage unit that stores an exhibition history at the site,
- a demand index based on the number of searches and the number of exhibitions may be obtained for each of the products indicated by the purchase history of the user, and a purchase history of products for which the demand index is equal to or greater than a predetermined threshold may be extracted.
- the number of searches is the degree of interest of the user to the product
- the number of exhibitions is the supply amount of the product. Therefore, by presenting to the user a product for which a demand of a certain level or more is expected based on the number of searches and the number of exhibitions, the user can know a product for which a successful bid is expected.
- the web page may be a page indicating a search result based on the query included in the page request, and the search unit may specify a product that matches the query.
- the search unit may specify a product that matches the query.
- the query may include at least one of a keyword and a genre of a predetermined product.
- the product corresponding to the keyword or the product genre can be presented to the user.
- the query may include both a keyword and a product genre.
- the product corresponding to both the keyword and the product genre can be presented to the user.
- the purchase history storage unit stores a purchase history indicating purchase at an online shopping site, a purchase history indicating purchase at an auction site, and a purchase settled by a payment system. You may memorize
- the purchase history storage unit stores a purchase history indicating purchase at the online shopping site and a purchase history indicating purchase at the auction site, and is specified by the search unit.
- the product information of the selected product may include information indicating whether the product is purchased at an online shopping site or an auction site. Thereby, the user can remember the purchase route of the product and the quality of the product at the time of purchase (whether it is new or used), and can determine whether or not to exhibit based on that.
- the search unit includes a search history storage unit that stores a search history at the auction site, an exhibition history storage unit that stores an exhibition history at the site, Refer to at least one of the successful bid history storage units for storing the successful bid history, set the display order of the product information on the user terminal, the display order is a demand index based on the number of searches and the number of exhibitions, and the successful bid amount And may be set based on at least one of the number of searches and the purchase time.
- convenience related to listing can be further enhanced.
- FIG. 1 is a diagram illustrating an overall configuration of an auction system including an auction server according to an embodiment. It is a figure which shows the example of purchase history. It is a figure which shows the example of an exhibition log
- the auction server 10 is a component of the auction system 1.
- the auction system 1 is a computer system that provides an Internet auction website (auction site) to a user (general consumer). The user can sell his / her belongings via the site and bid for other people's exhibits. If the user can make a successful bid for the desired item, the user can obtain the item in exchange for payment to the seller.
- the auction system 1 includes a database group 20 and a user terminal Tu in addition to the auction server 10. These devices are connected to each other via a communication network N.
- the auction server 10 is a computer system that manages an auction site.
- the auction server 10 provides various web pages such as a main page and web pages according to genres (product categories), searches for exhibited products, and auction processing (exhibition, bidding, successful bid). , Processing related to settlement, etc.).
- the auction server 10 has a function of presenting products purchased in the past by users who have accessed the auction site to the users as exhibition candidates.
- the type of product is not limited, and the right to use services (for example, the right to use facilities and the right to participate in concerts) is also a type of product.
- the database group 20 is a collection of various databases necessary for the auction system 1.
- the installation location of each database in the database group 20 is arbitrary, for example, each database may be collected in one place, and may be installed in different places.
- the user terminal Tu is a computer owned by the user.
- the type of the user terminal Tu is not limited, and may be a stationary or portable personal computer, or a portable terminal such as a high-function mobile phone (smart phone), a mobile phone, or a personal digital assistant (PDA).
- PDA personal digital assistant
- the number of user terminals Tu existing in the auction system 1 is not limited.
- the purchase history database (purchase history storage unit) 21 is a means for storing the purchase history of the user.
- the purchase history is a record indicating that the user has purchased a product via the Internet in the past.
- “Which website to record the purchase procedure may be arbitrarily determined, and in this connection, the location of the purchase history database 21 is not limited.
- the purchase history database 21 may store one or both of the purchase history of each user at the online shopping site and the purchase history of each user at the auction site (history of products acquired through successful bids). Good.
- the purchase history database 21 may store information obtained from the purchase history stored in the payment system using electronic money or a credit card with the user's consent.
- the purchase history database 21 may be a collection of purchase history databases stored in these various sites and systems.
- the product database in the auction system or online shopping system is searched using the product name, etc.
- the genre may be specified.
- one attribute value may be determined by a majority method.
- a plurality of product attributes that may be associated with a product may be held by associating one or a plurality of attribute values with the number of products that belong to a predetermined threshold or more with the product.
- the genre of the product “boots” may be set to “ladies 'fashion” by the majority method. For example, if the threshold is 2000, both “ladies' fashion” and “men's fashion” It may be set as the genre of the product.
- a database that stores the correspondence table may be used.
- each record of the purchase history includes a purchase ID, a user ID, a purchase date, a product ID, a purchase price, various attributes of the product (for example, a link to a product image, a product name, a product genre, a description, etc. ), An exhibition flag, an exhibition date, a successful bid flag, and a successful bid date.
- the listing date and the successful bid date may include time.
- the purchase ID is an identifier for identifying each purchase.
- the user ID is an identifier for identifying the user, and the member ID assigned to the member of the auction site or the user's mail address can be used as the user ID.
- the purchase history user ID identifies the purchaser.
- the merchandise ID is an identifier for specifying the merchandise, and a code (for example, a model number) common between the stores, an ID unique to the store, or the like can be set as the merchandise ID.
- the exhibition flag is information indicating whether or not the user has exhibited the purchased product on the auction site.
- “exist” indicates that the user has exhibited, and blank indicates that the user has not exhibited.
- the successful bid flag is information indicating whether or not the product exhibited by the user has been awarded at the auction site.
- the successful bid flag is indicated as “done” and the unsuccessful bid is indicated by a blank. Yes.
- the exhibition flag, the exhibition date, the successful bid flag, and the successful bid date are appropriately updated by an exhibition process and a successful bid process by the auction server 10. If the item is not sold, the exhibition flag and the exhibition date are cleared. In this case, these two items can be set again by listing again.
- the exhibition history database (exhibition history storage unit) 22 is a means for storing the history of listings on the auction site. As shown in FIG. 3, each record of the exhibition history includes an exhibition ID, an exhibitor's user ID, an exhibition date, an exhibition amount (current maximum bid amount), an item ID, and an item attribute (for example, a link to an item image, an item) Name, product genre, description, etc.).
- the exhibition ID is an identifier for specifying an individual exhibition.
- the listing date may include time.
- the successful bid history database (successful bid history storage unit) 23 is a means for storing the history of successful bids on the auction site. As shown in FIG. 4, each record of the successful bid history includes an exhibition ID, a successful bid ID, a successful bid date, a successful bidder user ID, a successful bid amount, and a product ID.
- the successful bid ID is an identifier for specifying each successful bid.
- the successful bid date may include a time.
- the search history database (search history storage unit) 24 is a means for storing a user search history (search history) on the auction site. As shown in FIG. 5, each record of the search history includes a search ID, a search date, a searcher's user ID, and a list of searched products.
- the search ID is an identifier for specifying each search process.
- the list of products is a set of product IDs extracted in the search process.
- the search date can include a time.
- each database (each record) is not limited to that shown in FIGS. 2 to 5, and any normalization or redundancy may be performed for each database.
- the database group 20 may also include other databases such as a user database that stores user information (member information) and a product database that stores product information.
- user information is identified by a user ID
- product information is identified by a product ID.
- an auction server 10 includes a CPU 101 that executes an operating system, application programs, and the like, a main storage unit 102 that includes a ROM and a RAM, an auxiliary storage unit 103 that includes a hard disk, and the like.
- the communication control unit 104 includes a network card, an input device 105 such as a keyboard and a mouse, and an output device 106 such as a display.
- Each functional component of the auction server 10 to be described later reads predetermined software on the CPU 101 and the main storage unit 102, and controls the communication control unit 104, the input device 105, the output device 106, and the like under the control of the CPU 101.
- the operation is realized by reading and writing data in the main storage unit 102 and the auxiliary storage unit 103.
- Data and databases necessary for processing are stored in the main storage unit 102 and the auxiliary storage unit 103.
- at least a part of the database group 20 may be provided in the auction server 10.
- FIG. 6 shows that the auction server 10 is configured by one computer, the functions of the auction server 10 may be distributed to a plurality of computers.
- the auction server 10 When the user accesses the web page of the auction site, the auction server 10 specifies a product corresponding to the web page from the purchase history of the user, and presents the product information to the user together with the web page. .
- the auction server 10 includes a reception unit 11, a page generation unit 12, a search unit 13, and a transmission unit 14 as functional components. These functional components are shown in FIG. Below, it demonstrates along the flow shown by the solid line arrow in FIG. A flow indicated by a broken-line arrow in FIG. 7 corresponds to a partial modification (processing shown in FIG. 13).
- the receiving unit 11 is means for receiving a page request for accessing the web page of the auction site from the user terminal Tu.
- This page request is an HTTP request including a user ID and a URL of a web page to be displayed on the user terminal Tu.
- the user ID may be managed by an HTTP cookie, or may be input by the user at the user terminal Tu.
- the receiving unit 11 outputs this page request to the page generating unit 12.
- the page generation unit 12 is a means for generating a web page indicated by a page request. If the URL in the page request indicates the top page of the auction site, the page generation unit 12 generates the top page. If a parameter specifying a specific genre is included in the URL, the page generation unit 12 generates a web page on which a list of items for sale belonging to the genre specified by the parameter is listed. If a parameter indicating the search condition (query) of the exhibited product is included in the URL, the page generation unit 12 searches the database (not shown) of the exhibited product using the search condition and matches the condition. A web page showing a list of exhibited products is generated. Of course, the web page generated by the page generation unit 12 is not limited to these. The page generation unit 12 outputs the generated web page data to the search unit 13 together with the user ID.
- the search unit 13 is a means for identifying one or a plurality of products corresponding to a web page to be displayed from among products purchased by the user in the past.
- the product specified by the search unit 13 is a product that can be a candidate for listing on the auction site, and is also referred to as “exhibition candidate” in this specification.
- the product identification processing procedure by the search unit 13 can be broadly divided into two, namely, purchase history extraction and narrowing down based on web page content.
- the purchase history extraction can be divided into two cases: a case where a record other than the purchase history is used and a case where the record is not used.
- the search part 13 can also set the display order of the exhibition candidate in the user terminal Tu.
- the search unit 13 extracts a purchase history record corresponding to at least the user ID of the page request from the purchase history database 21.
- corresponding to user ID means that the input user ID matches the user ID of the purchase history, or even if both user IDs themselves are different, these IDs are actually the same. Means pointing to a user.
- OAuth which is a mechanism related to delegation of authorization information.
- the search unit 13 may extract a record corresponding to the user ID and not having the exhibition flag “completed”. In this case, products that the user has purchased in the past and at least not currently exhibited are extracted. In addition, since the exhibition flag of the successful bid item remains “completed”, the successful bid item is not extracted. This condition of “a product that the user has purchased in the past and at least not currently exhibited” may be used as a precondition in the other extraction methods described below.
- the search unit 13 may extract a record indicating a product corresponding to the user ID and corresponding to the current time (for example, a season).
- a method for determining whether or not the product corresponds to the current time is not limited.
- the search unit 13 may extract a record in which the difference between the date indicated by the purchase date and the current date is within a predetermined range.
- the search unit 13 determines the sales time or season of the product based on the keywords included in the product attributes (product name, description, etc.), and compares the determined time with the current time, You may select the goods to extract. In this case, a product that is in demand at the current time (season) and is likely to be successful is selected.
- the search unit 13 may extract a record corresponding to the user ID and having an elapsed period from the purchase date (difference between the purchase date and the current date) equal to or greater than a predetermined threshold.
- a predetermined threshold elapsed period from the purchase date (difference between the purchase date and the current date) equal to or greater than a predetermined threshold.
- This threshold value may be specified by the user or may be determined by the search unit 13.
- the search unit 13 may set a threshold value for each genre.
- the search unit 13 refers to the purchase history database 21 and the exhibition history database 22 to obtain a statistical value (for example, an average value or a minimum value) of a period from the purchase of the product to the exhibition for each genre, and calculates the calculated period. It is good also as a threshold value of each genre. Since the usage period of the product varies depending on the type, the exhibition candidate can be presented at an appropriate time by setting a threshold value for each genre of the product.
- the search unit 13 associates one exhibition history with one purchase history having a purchase date before the exhibition date of the exhibition history.
- the search unit 13 may calculate a threshold value for each user or may be calculated for each user attribute such as gender and age (in this case, the user database is referred to obtain the user attribute). Or a common threshold value for all users.
- the search unit 13 may extract a purchase history in consideration of not only the elapsed time since purchase but also the current exhibition status. Specifically, as described above, the search unit 13 extracts a record corresponding to the user ID and having an elapsed period from the purchase date equal to or greater than a predetermined threshold as a long-term retained product.
- the search unit 13 extracts a record corresponding to the user ID and whose elapsed period is less than the threshold as a short-term retained product, and for each of the short-term retained products, the purchase price of the user and the successful bid price at the auction site Compare which is higher.
- the purchase amount of the user can be obtained from the purchase history.
- the winning bid amount to be compared is a statistical value (for example, average value or maximum value) of the winning bid amount indicated by one or more winning bid history corresponding to the extracted product ID.
- the search unit 13 multiplies the winning bid amount of the product by a predetermined coefficient based on the quality (for example, a keyword such as “scratch”) acquired from the description of the exhibited product.
- the winning bid amount of each item may be adjusted.
- the search unit 13 may calculate a plurality of types of statistical values according to the quality of the product. For example, for a certain product ID, a statistical value is calculated for each of a successful bid history of a product with a description of “new” and a successful bid history of a product with a description of “used”.
- either one of the statistical values may be used as specified by the search unit 13.
- the search unit 13 identifies short-term held products whose statistical value of the winning bid is higher than the purchase amount, and the search unit 13 finally extracts the long-term held products and the short-term held products that satisfy the conditions. In this way, when a product is sold at a higher price than at the time of purchase, it is possible to stimulate the user's desire to exhibit by extracting the product regardless of the purchase time.
- the search unit 13 may extract a purchase history corresponding to the user ID and having a statistical value (for example, average value or maximum value) of the winning bid amount equal to or greater than a predetermined threshold.
- a predetermined threshold For example, average value or maximum value
- the threshold value may be designated by the user, or may be determined in advance by the search unit 13 for each product.
- the threshold value may be the purchase amount of the user indicated by the purchase history.
- the search unit 13 extracts a purchase history corresponding to the user ID, and calculates a statistical value of the winning bid amount for each of the product IDs indicated by the purchase history based on the successful bid history. And the search part 13 finally extracts only the purchase log
- the search unit 13 may extract a product corresponding to the user ID and for which the demand for the product on the auction site is equal to or higher than a predetermined level.
- the supply index may be the number of listings, or may be the number of items that have been exhibited and sold within a predetermined period. Subsequently, the search unit 13 finally extracts only purchase histories whose demand index is equal to or greater than a predetermined threshold.
- the demand index of the product A is 100/200
- the demand index of the product B is 100/300
- the demand index of the product C is 100/400
- the demand is high in the order of the products A, B, and C ( It can be said that it is popular.
- the demand index may be obtained in consideration of the time of listing and successful bid.
- the search unit 13 may obtain a demand index from the number of successful bids within a certain period for a product exhibited within a certain period and the number of searches for that commodity during that period.
- the search part 13 may obtain
- This method extracts products that are in demand but are estimated to be in low supply.
- the threshold value may be specified by the user or set by the search unit 13.
- the search unit 13 may obtain the transition of the demand index for a plurality of consecutive periods for each product, and finally extract the purchase history of the product whose transition matches a predetermined pattern. In any case, by extracting products that are expected to have a certain level of demand or higher, products that are likely to be successful bids can be presented to the user as exhibition candidates.
- the search unit 13 may extract the purchase history using a plurality of types of methods.
- the search unit 13 specifies a product corresponding to the content of the web page from the purchase history.
- the specific method is not limited.
- the search unit 13 specifies a purchase history whose product attribute matches the genre.
- the search unit 13 specifies a purchase history whose product attribute matches the query.
- the search unit 13 may select all of the extracted purchase histories. The search unit 13 outputs the purchase history specified based on the content of the web page to the transmission unit 14 together with the data of the web page.
- the search unit 13 When the search unit 13 finally cannot identify any product, the search unit 13 transmits all of the purchase history corresponding to the user ID to avoid the display of the exhibition candidate. May be output.
- the search unit 13 may set the display order of the exhibition candidates. For example, the search unit 13 may obtain the demand index for each product, and rearrange the products in descending or ascending order of the values. Alternatively, the search unit 13 may rearrange the products in descending order or ascending order of any one of the statistical value of the past successful bid amount, the number of searches, and the purchase date. The statistical value of the successful bid amount of each product is obtained by referring to and summing up the successful bid history, and the number of searches for each product is obtained by referring to and summing up the search history. By setting the display order of the products in this way, the user can easily determine the necessity of listing.
- the transmission unit 14 is a means for transmitting the product information of the exhibition candidate specified by the search unit 13 and the web page generated by the page generation unit 12 to the user terminal Tu as a response to the page request.
- Product information such as product attributes and purchase amount can be obtained from the purchase history of the product specified by the search unit 13.
- FIG. 8 shows an example in which an exhibition window 210 is displayed together with a web page 200 of a specific genre.
- FIG. 9 shows an example in which an exhibition window 210 is displayed together with a web page 200 of search results by genre and keyword.
- FIG. 10 shows an example in which an exhibition window 210 is displayed together with a web page 200 of a search result based only on keywords.
- the transmission unit 14 also transmits data for displaying the exhibition window 210 to the user terminal Tu.
- the specific method for realizing the exhibition window 210 is not limited.
- the exhibition window 210 may be displayed on a web browser.
- the exhibition window 210 may be displayed in the form of a window independent from the web browser (for example, in the form of a window realized by Javascript (trademark or registered trademark)).
- the exhibition window 210 includes main page information 211 relating to the web page displayed by the page request, a list of candidate exhibitions (candidate list) 212, an exhibition button (exhibition interface) 213, and a list button (list addition interface) 214.
- Contains As the main page information 211, the genre is displayed in FIG. 8, the query including the genre and the keyword is displayed in FIG. 9, and the query including only the keyword is displayed in FIG.
- the exhibition window 210 displays the products in a manner that allows the user to list the products in the candidate list on the auction site.
- FIG. 8 in response to the user specifying the genre of the ladies' bag, a list of items for sale in the genre (such as products A to E) is displayed on the web page 200 and the bag purchased by the user is displayed. 1, 2 and 3 are displayed as a candidate list 212.
- FIG. 9 in response to the user specifying the genre “PC / peripheral device” and the keyword “notebook”, a list of items for sale that match the query (products FJ, etc.) is displayed on the web page 200. At the same time, the notebook PCs 1, 2, 3 purchased by the user are displayed as a candidate list 212.
- What items are displayed as product information in the candidate list 212 may be arbitrarily determined. For example, a product name, an image, and a purchase price may be displayed in the exhibition window 210 as product information.
- the information indicating the purchase history acquisition source may be stored in the purchase history database 21 in advance, and a mark indicating which site the product is purchased may be displayed as part of the product information. For example, a mark may be displayed in the exhibition window 210 indicating whether it has been acquired from a purchase history database in an auction site or from a purchase history database in an online shopping site.
- a mark may be displayed in the exhibition window 210 indicating whether it has been acquired from a purchase history database in an auction site or from a purchase history database in an online shopping site.
- the user can remember the possession item acquisition route and the quality of the product at the time of purchase (whether it is new or used), and can determine whether or not to exhibit based on that.
- the products are displayed in the order set by the search unit 13.
- the exhibition button 213 is a user interface for listing exhibition candidates on the auction site.
- the current web page is switched to a web page (exhibition page) for listing the product corresponding to the button. Therefore, the user can easily access the exhibition page.
- the exhibition button 213 is pressed, at least a part of the product information (for example, product name, image, average of successful bid price, etc.) held in the exhibition window 210 is displayed in the corresponding input field in the exhibition page. Set automatically. As a result, at least a part of the input work is omitted, so that the user can easily perform the exhibition work.
- the list button 214 is a user interface for adding the product to the waiting list for listing the product later.
- a web page or another window of the waiting list is displayed, and a product corresponding to the button is added to the waiting list.
- the user can access the waiting list from the link on the web page of the auction site, select a product from the waiting list, and can display the product in the same manner as when the display button 213 is pressed. As a result, the user can always submit later and can easily perform the exhibition work at that time.
- the display method of an exhibition candidate is not limited to said example, For example, merchandise information of an exhibition candidate may be put in the web page 200 like FIG. In the example of FIG. 11, the candidate list 212 (notebook PCs 1 to 3) is displayed in the web page 200 together with the exhibited products such as the products F to J. Similar to FIGS. 8 to 10, an exhibition button 213 and a list button 214 are prepared for each exhibition candidate.
- FIG. 12 shows an example of a process for displaying an exhibition window on the user terminal Tu separately from the web page
- FIG. 13 shows an example of a process for providing the user terminal Tu with merchandise information of an exhibition candidate included in the web page.
- FIG. 14 shows a further variation of the processing procedure.
- the user terminal Tu transmits a page request to the auction server 10 (step S12).
- the receiving unit 11 receives the page request (receiving step). Subsequently, the page generation unit 12 generates a web page indicated by the URL in the page request (step S13). Subsequently, the search unit 13 extracts the purchase history corresponding to at least the user ID in the page request, thereby extracting the user's past purchased products (step S14, search step). The search unit 13 extracts purchased products that match not only the user ID but also other conditions by the various methods described above. Subsequently, the search unit 13 specifies a product corresponding to the web page from the extracted purchase history (step S15, search step). As described above, the search unit 13 can also use various methods in this specifying process. Then, the transmission unit 14 transmits the generated web page and the commodity information of the exhibition candidate to the user terminal Tu (step S16, transmission step).
- the user terminal Tu receives the web page and the product information and displays them on the screen (step S17).
- the user can grasp the products that he / she purchased in the past as exhibition candidates, and can also add to the exhibition procedure or the waiting list from the exhibition window.
- Steps S21 and S22 are the same as steps S11 and S12 in FIG.
- the search unit 13 extracts the purchase history of the user by extracting the purchase history corresponding to at least the user ID in the request. (Step S23, search step). Subsequently, the search unit 14 specifies a product corresponding to the web page from the extracted purchase history (step S24, search step). The search unit 14 can specify the product corresponding to the page by acquiring the data of the web page indicated by the URL of the page request from the page generation unit 12. Subsequently, the page generation unit 12 generates a web page indicated by the URL in the page request and on which the product information specified by the search unit 14 is posted (step S25). And the transmission part 14 transmits the web page containing the goods information of an exhibition candidate to the user terminal Tu (step S26, transmission step).
- the user terminal Tu receives the web page and displays it on the screen (step S27).
- the user can grasp the exhibition candidates on the web page, and can further add to the exhibition procedure or the waiting list.
- step S34 The processing in steps S31 to S33 is the same as the processing in steps S11 to S13 in FIG.
- the transmission unit 14 transmits the generated web page and the program for another window to the user terminal Tu (step S34).
- the program is realized by Javascript (trademark or registered trademark) or the like.
- the user terminal Tu executes the program (step S35)
- the user terminal Tu transmits a command for extracting exhibition candidates to the auction server 10 (step S36).
- the user ID may be sent to the auction server 10 in step S36 instead of step S32.
- the auction server 10 executes processes similar to steps S14 and S15 in FIG. 12 as steps S37 and S38, and subsequently generates information for displaying the exhibition candidates (step S39). ).
- the generated information includes at least product information, and may further include data for controlling another window as necessary.
- the transmission unit 14 transmits the generated information to the user terminal Tu (step S40), whereby the web page and the product information are displayed on the user terminal Tu (step S41).
- the information providing program P1 includes a main module P10, a reception module P11, a page generation module P12, a search module P13, and a transmission module P14.
- the main module P10 is a part that comprehensively controls the information providing function.
- the functions realized by executing the reception module P11, the page generation module P12, the search module P13, and the transmission module P14 are the functions of the reception unit 11, the page generation unit 12, the search unit 13, and the transmission unit 14, respectively. It is the same.
- the information providing program P1 is provided after being fixedly recorded on a tangible recording medium such as a CD-ROM, DVD-ROM, or semiconductor memory.
- the information providing program P1 may be provided via a communication network as a data signal superimposed on a carrier wave.
- a product purchased by the user and corresponding to the content of the web page is specified.
- the specified product information is sent to the user terminal Tu together with the web page, and the product information and the web page are displayed on the terminal Tu.
- a product corresponding to the specified genre is specified
- a product corresponding to the specified genre and keyword is specified
- a product is identified.
- the fact that the user accesses the auction site means that the user is interested in the auction. Therefore, by displaying information on products that are candidates for listing at the time of access, when the user is interested in the auction, the user will be aware of the possession of the listing candidate and guide the user directly to the listing operation. can do. Further, since the commodity information of the candidate for exhibition corresponds to the web page of the auction site and is displayed on the user terminal Tu together with the web page, the user can easily determine whether or not to exhibit. it can. As a result, it is possible to further save the user from having to put up for an Internet auction.
- the user can compare the exhibition product displayed on the web page generated by the page generation unit 12 with the possession of the exhibition candidate, or compare a plurality of exhibition candidates. can do.
- the search unit 13 determines the display order of the product information in the exhibition window, but an exhibition window may be generated so that the user can change the display order. Or you may employ
- FIG. 13
- the function of generating a web page and the function of specifying exhibition candidates may be distributed to different servers.
- the page generation unit may be provided in a server different from the auction server 10, and the search unit 13 may receive the web page data from the server and specify the exhibition candidate as in the above embodiment.
Abstract
Description
(購入履歴以外のレコードを用いない処理)
検索部13は、少なくともページ要求のユーザIDに対応する購入履歴のレコードを購入履歴データベース21から抽出する。この具体的な抽出方法については、下記のように様々なものが考えられる。ここで、「ユーザIDに対応する」とは、入力されたユーザIDと購入履歴のユーザIDとが一致するか、あるいは、双方のユーザID自体が異なっても実際にはこれらのIDが同一のユーザを指すことを意味する。後者の場合におけるユーザの同一性の判定は、認可情報の委譲に関する仕組みであるOAuthによるサービス間の連携を利用することで実現可能である。
購入から所定の時間が経過した商品を選択する方法の変形として、検索部13は、購入からの経過時間だけでなく現在の出品状況も考慮して購入履歴を抽出してもよい。具体的には、検索部13は上記と同様に、ユーザIDが対応し且つ購入日からの経過期間が所定の閾値以上であるレコードを長期保持商品として抽出する。続いて、検索部13はユーザIDが対応し且つその経過期間がその閾値未満であるレコードを短期保持商品として抽出し、この短期保持商品のそれぞれについて、ユーザの購入額とオークション・サイトにおける落札額とのどちらが高いかを比較する。
上記のように、少なくともユーザIDに対応する購入履歴を抽出すると、検索部13はその購入履歴からウェブページのコンテンツに対応する商品を特定する。特定の方法は限定されない。
特定した購入履歴を送信部14に出力する際に、検索部13は出品候補の表示順を設定してもよい。例えば、検索部13は上記の需要指数を各商品について求め、その値の降順又は昇順に商品を並べ替えてもよい。あるいは、検索部13は過去の落札額の統計値、検索数、及び購入日のうちのいずれか一つの降順又は昇順に商品を並べ替えてもよい。各商品の落札額の統計値は落札履歴を参照及び集計することで得られ、各商品の検索数は検索履歴を参照及び集計することで得られる。商品の表示順をこのように設定することで、ユーザは出品の要否を簡単に判断することができる。
Claims (21)
- オークション・サイトのウェブページにアクセスするためのページ要求をユーザ端末から受信する受信部であって、該ページ要求が、ユーザを特定するための識別子を含む、該受信部と、
商品の購入履歴を記憶する購入履歴記憶部から前記識別子に対応する購入履歴を抽出し、前記ユーザにより購入され且つ前記ウェブページのコンテンツに対応する商品を特定する検索部と、
前記検索部により特定された商品の商品情報を前記ウェブページと共に前記ユーザ端末上に、前記ユーザが該商品を前記オークション・サイトに出品可能な態様で表示させるために、該商品情報及び該ウェブページを該ユーザ端末に送信する送信部と
を備える情報提供装置。 - 前記送信部が、前記検索部により特定された商品を前記オークション・サイトに出品するための出品インタフェースと、前記商品情報と、前記ウェブページとを前記ユーザ端末に送信し、
前記出品インタフェース及び前記商品情報が前記ユーザ端末で表示される、
請求項1に記載の情報提供装置。 - 前記出品インタフェースが前記ユーザにより選択された場合に、前記検索部により特定された商品の商品情報が前記オークション・サイトの出品ページの入力欄に設定される、
請求項2に記載の情報提供装置。 - 前記送信部が、前記検索部により特定された商品を、前記オークション・サイトに後で出品するための待ちリストに追加するためのリスト追加インタフェースと、前記商品情報と、前記ウェブページとを前記ユーザ端末に送信し、
前記リスト追加インタフェース及び前記商品情報が前記ユーザ端末で表示される、
請求項1~3のいずれか一項に記載の情報提供装置。 - 前記検索部が、前記ユーザによる購入から所定の期間が経過した商品の前記購入履歴を抽出する、
請求項1~4のいずれか一項に記載の情報提供装置。 - 前記検索部が、前記オークション・サイトでの落札履歴を記憶する落札履歴記憶部を参照して、前記ユーザによる購入から前記所定の期間が経過しておらず、且つ前記落札履歴で示される落札額が前記購入履歴で示される購入額よりも高い商品の前記購入履歴を抽出する、
請求項5に記載の情報提供装置。 - 前記所定の期間が商品のジャンル毎に設定されている、
請求項5又は6に記載の情報提供装置。 - 前記検索部が、前記オークション・サイトでの落札履歴を記憶する落札履歴記憶部を参照して、落札履歴で示される落札額が前記購入履歴で示される購入額よりも高い商品の前記購入履歴を抽出する、
請求項1~4のいずれか一項に記載の情報提供装置。 - 前記検索部が、商品属性に基づいて、又は前記購入履歴記憶部内の任意の購入履歴で示される商品の購入時期に基づいて、現在の時期に対応する商品の前記購入履歴を抽出する、
請求項1~8のいずれか一項に記載の情報提供装置。 - 前記検索部が、前記オークション・サイトでの出品履歴を記憶する出品履歴記憶部と、該オークション・サイトでの落札履歴を記憶する落札履歴記憶部とを参照して、前記ユーザにより購入され、現在出品されておらず、且つ過去に落札されていない商品の前記購入履歴を抽出する、
請求項1~9のいずれか一項に記載の情報提供装置。 - 前記検索部が、前記オークション・サイトでの落札履歴を記憶する落札履歴記憶部を参照して、前記ユーザの購入履歴で示される商品のうち、該オークション・サイトでの落札額が所定の閾値以上である商品の前記購入履歴を抽出する、
請求項1~10のいずれか一項に記載の情報提供装置。 - 前記検索部が、前記オークション・サイトでの検索履歴を記憶する検索履歴記憶部と、該サイトでの出品履歴を記憶する出品履歴記憶部とを参照して、前記ユーザの購入履歴で示される商品のそれぞれについて検索数及び出品数に基づく需要指数を求め、該需要指数が所定の閾値以上である商品の前記購入履歴を抽出する、
請求項1~11のいずれか一項に記載の情報提供装置。 - 前記ウェブページが、前記ページ要求に含まれるクエリに基づく検索結果を示すページであり、
前記検索部が、前記クエリに合致する商品を特定する、
請求項1~12のいずれか一項に記載の情報提供装置。 - 前記クエリがキーワード及び所定の商品のジャンルのうちの少なくとも一つを含む、
請求項13に記載の情報提供装置。 - 前記クエリが前記キーワード及び前記商品のジャンルの双方を含む、
請求項14に記載の情報提供装置。 - 前記購入履歴記憶部が、オンライン・ショッピング・サイトでの購入を示す購入履歴、前記オークション・サイトでの購入を示す購入履歴、及び決済システムで決済された購入を示す購入履歴のうちの少なくとも一つを記憶する、
請求項1~15のいずれか一項に記載の情報提供装置。 - 前記購入履歴記憶部が、前記オンライン・ショッピング・サイトでの購入を示す購入履歴と、前記オークション・サイトでの購入を示す購入履歴とを記憶し、
前記検索部により特定された商品の商品情報が、前記オンライン・ショッピング・サイトと前記オークション・サイトのどちらで該商品が購入されたかを示す情報を含む、
請求項16に記載の情報提供装置。 - 前記検索部が、前記オークション・サイトでの検索履歴を記憶する検索履歴記憶部と、該サイトでの出品履歴を記憶する出品履歴記憶部と、該サイトでの落札履歴を記憶する落札履歴記憶部のうちの少なくとも一つを参照して、前記ユーザ端末での前記商品情報の表示順を設定し、
前記表示順が、検索数及び出品数に基づく需要指数と、落札額と、検索数と、購入時期とのうちの少なくとも一つに基づいて設定される、
請求項1~17のいずれか一項に記載の情報提供装置。 - 情報提供装置により実行される情報提供方法であって、
オークション・サイトのウェブページにアクセスするためのページ要求をユーザ端末から受信する受信ステップであって、該ページ要求が、ユーザを特定するための識別子を含む、該受信ステップと、
商品の購入履歴を記憶する購入履歴記憶部から前記識別子に対応する購入履歴を抽出し、前記ユーザにより購入され且つ前記ウェブページのコンテンツに対応する商品を特定する検索ステップと、
前記検索ステップにおいて特定された商品の商品情報を前記ウェブページと共に前記ユーザ端末上に、前記ユーザが該商品を前記オークション・サイトに出品可能な態様で表示させるために、該商品情報及び該ウェブページを該ユーザ端末に送信する送信ステップと
を含む情報提供方法。 - オークション・サイトのウェブページにアクセスするためのページ要求をユーザ端末から受信する受信部であって、該ページ要求が、ユーザを特定するための識別子を含む、該受信部と、
商品の購入履歴を記憶する購入履歴記憶部から前記識別子に対応する購入履歴を抽出し、前記ユーザにより購入され且つ前記ウェブページのコンテンツに対応する商品を特定する検索部と、
前記検索部により特定された商品の商品情報を前記ウェブページと共に前記ユーザ端末上に、前記ユーザが該商品を前記オークション・サイトに出品可能な態様で表示させるために、該商品情報及び該ウェブページを該ユーザ端末に送信する送信部と
をコンピュータに実行させる情報提供プログラム。 - オークション・サイトのウェブページにアクセスするためのページ要求をユーザ端末から受信する受信部であって、該ページ要求が、ユーザを特定するための識別子を含む、該受信部と、
商品の購入履歴を記憶する購入履歴記憶部から前記識別子に対応する購入履歴を抽出し、前記ユーザにより購入され且つ前記ウェブページのコンテンツに対応する商品を特定する検索部と、
前記検索部により特定された商品の商品情報を前記ウェブページと共に前記ユーザ端末上に、前記ユーザが該商品を前記オークション・サイトに出品可能な態様で表示させるために、該商品情報及び該ウェブページを該ユーザ端末に送信する送信部と
をコンピュータに実行させる情報提供プログラムを記憶するコンピュータ読取可能な記録媒体。
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