WO2013081267A1 - 개인 점포를 이용한 수익 창출 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 - Google Patents

개인 점포를 이용한 수익 창출 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 Download PDF

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Publication number
WO2013081267A1
WO2013081267A1 PCT/KR2012/005280 KR2012005280W WO2013081267A1 WO 2013081267 A1 WO2013081267 A1 WO 2013081267A1 KR 2012005280 W KR2012005280 W KR 2012005280W WO 2013081267 A1 WO2013081267 A1 WO 2013081267A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
providing server
personal
information providing
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2012/005280
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English (en)
French (fr)
Korean (ko)
Inventor
김정호
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR20110128583A external-priority patent/KR101448198B1/ko
Priority to CA2893050A priority Critical patent/CA2893050A1/en
Priority to MX2014006575A priority patent/MX2014006575A/es
Priority to EP12853560.6A priority patent/EP2787478A4/en
Priority to JP2014544645A priority patent/JP6141860B2/ja
Priority to US14/362,400 priority patent/US10991011B2/en
Application filed by Individual filed Critical Individual
Priority to SG11201403739QA priority patent/SG11201403739QA/en
Priority to BR112014013345A priority patent/BR112014013345A2/pt
Priority to CN201280059595.7A priority patent/CN103959316B/zh
Publication of WO2013081267A1 publication Critical patent/WO2013081267A1/ko
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Definitions

  • the information providing server displays the advertisement or advertisement of the individual store designated by the advertisement provider.
  • the present invention relates to a method and system for generating revenue using a personal store by analyzing the provision server and automatically displaying the selected personal store on a display unit, and the information providing server company receives an advertisement fee from an advertisement provider and distributes the advertisement fee to the individual of the individual store. .
  • a display unit in a personal store is used as a receiver for providing television and cable broadcasts, or used to display its store information as a moving picture, an image, content, and the like.
  • the present invention aims to solve the above problems.
  • the present invention if the display unit is installed in the personal store, and the advertisement is provided to the information providing server from the advertising provider, the information providing server displays the advertisement on the display unit of the personal store designated by the advertising provider, or analyzed by the information providing server By displaying the selected display unit suitable for displaying advertisements or content based on the characteristic information of the store, the information providing server company receives the advertising fee from the advertising provider and distributes the advertising fee to the individual of the individual store, thereby making profits using the personal store. It is for other purposes to be able to create
  • the information providing server when a first advertisement is provided from an advertisement provider terminal, provides information on the characteristics of the first advertisement and media analysis information of each of the plurality of display units installed in the plurality of personal stores. Searching for display units suitable for displaying the first advertisement among the plurality of display units based on the plurality of display units; and (b) selecting at least one display unit among the searched display units in the advertisement provider terminal. Transmitting the first advertisement to the at least one selected display unit, (c) displaying the first advertisement on the at least one selected display unit, and (d) displaying the first advertisement at the information providing server. Calculate an advertising fee and share some of the advertising fee with the selected at least one disc
  • This ray generating additional revenue provided by the private store comprises a step of calculating the individual personal provide store revenue method is provided.
  • a first advertisement when a first advertisement is provided from a plurality of display units installed in a plurality of personal stores, and an advertisement provider terminal, the characteristics of the first advertisement and media analysis information of each of the plurality of display units are provided.
  • an information providing server configured to transmit an advertisement, calculate an advertisement fee of the first advertisement, and calculate a portion of the advertisement fee as revenue of an individual who provided a personal store having the at least one selected display unit installed therein.
  • One display unit Monetization system using a personal store which comprises displaying the first advertisement is provided.
  • a computer readable recording medium for recording another method for implementing the present invention, another system, and a computer program for executing the method.
  • the advertisement provider does not need to visit and request a personal store that wants to display an advertisement, thereby reducing the time, effort and cost of the advertisement provider (advertiser).
  • the individual of the individual store has an effect of making additional profits by providing an empty space for installing a display unit for displaying an advertisement.
  • FIG. 1 is a block diagram showing the configuration of a profit generation system using a personal store of the present invention.
  • FIG. 2 is a block diagram showing the configuration of an information providing server according to an embodiment of the present invention.
  • Figure 3 shows the structure of a database of one embodiment of the present invention.
  • FIG. 4 is a block diagram illustrating a configuration of a display unit according to an exemplary embodiment of the present invention.
  • FIG. 5 is a flowchart illustrating a method of generating revenue using a personal store according to an embodiment of the present invention.
  • the revenue generation system 100 is a communication network 110, information providing server 120, database 130, advertising provider terminal 140 ), And n display units 150-1 to 150-n.
  • the n display units 150-1 to 150-n may be installed at n individual stores in different regions.
  • the advertisement provider terminal 140 is illustrated as one, the advertisement provider terminal 140 may also be provided in plural like the n display units 150-1 to 150-n.
  • one database 130 is illustrated as being present, a plurality of databases 130 may be provided separately, or may be provided in the information providing server 120.
  • the personal store may include all empty spaces exposed to the public in addition to the personal store, and may include empty spaces inside and outside the bus, train, and subway.
  • the communication network 110 may be configured without regard to communication modes such as wired and wireless, and may include a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). It may be configured with a variety of communication networks.
  • the communication network 100 may be a known World Wide Web (WWW).
  • WWW World Wide Web
  • the information providing server 120 and the n display units 150-1 to 150-n may be configured to be connected to a separate dedicated communication network.
  • communication network 110 may be the Internet.
  • the information providing server 120 may database the media analysis information collected from the n individual stores, the advertisement provided from the advertisement provider terminal 140, and the advertisement fee history in a database 130.
  • the information providing server 120 may store the customer information provided from the advertisement provider terminal 140 and the member information provided by the n individual stores in a database 130.
  • the media analysis information of the n individual stores may be collected by an individual who is the owner of the n individual stores by accessing the information providing server 120 and self-assessing each of the media evaluation items provided by the information providing server.
  • the evaluator may also be collected by visiting individual stores and evaluating them by media evaluation item.
  • the advertisement may include a video, an image, content, and a user interface window.
  • the types of content may include culture, art, entertainment (movies, music videos, animations, shows, etc.), and the content may be represented by videos, images and sounds.
  • the information providing server 12 may store the information inquiry program, the reservation program, the purchase program, the game program, etc. provided from the advertisement provider terminal 140 or provide the programs in advance in order to provide a user interface window. By executing, the user interface window can be provided as an advertisement.
  • the information providing server 120 transmits an advertisement to a display unit designated by the advertisement provider terminal 140 or is suitable for an advertisement provided from the advertisement provider terminal 140 based on media analysis information collected from n individual stores.
  • the advertisement may be transmitted to the display unit.
  • the information providing server 120 calculates the advertising fee based on the details of the advertising fee if it is a flat rate, and the media analysis information collected from the n individual stores and the display date and time if the advertising fee is paid.
  • the details may be transmitted to the advertisement provider terminal 140.
  • the information providing server 120 may provide a part of the advertisement fee to the individual who provided the personal store. You can calculate the revenue by sending the mail to the person's personal mail address or send a text message to your mobile phone.
  • the database 130 may store customer and member information, media analysis information, advertisements and contents, and advertisement fee settlement history provided from the information providing server 120.
  • the advertisement provider terminal 140 may provide customer information to register a customer, provide an advertisement that the user wants to display, and designate a display unit that the user wants to display.
  • the advertisement provider terminal 140 may provide information such as a date and time desired to be displayed, select one of a flat rate and a pay-as-you-go advertising method, and provide information about an advertisement provider (advertiser).
  • Each of the n display units 150-1 through 150-n may display an advertisement transmitted from the information providing server 120.
  • each of the n display units 150-1 to 150-n receives a command from the information providing server 120, and accesses the information providing server 120 in response to the command of the information providing server 120 to advertise. You can also receive and display.
  • the n display units 150-1 to 150-n may be configured to only receive data but not to transmit data.
  • the information providing server 120 may include an application unit 120-1 and a hosting unit 120-2.
  • 120-1 may include a searcher, a crawler, a media analysis information evaluator, and a revenue distributor, and the hoster 120-2 may include a data receiver and a data transmitter.
  • the search unit of the application unit 120-1 displays the media analysis evaluation information stored in the database 130 according to the characteristics of the advertisement and displays the advertisement at a position suitable for displaying the advertisement.
  • the wealth may be searched and provided to the advertisement provider terminal 140.
  • the advertisement provider selects at least one display unit from among the display units searched for in the advertisement provider terminal 140
  • the information providing server 110 may display the advertisement provider, the display date and time, and the selected display unit together with the advertisement. Can be stored in
  • the crawler of the application unit 120-1 analyzes and analyzes media analysis information of display units installed in n individual stores, for example, location, installation space, appeal target, and advertisement form.
  • An association between the displays having an evaluation score and the characteristics of the advertisement and / or the advertisement fee may be created and stored in the database 130.
  • the display unit of an individual store dealing with characteristics of advertisements and other characteristics is highly associated, and the display unit of an individual store having a high advertising fee and a personal store with a high media analysis score is highly correlated. You can build relationships.
  • the location of the media analysis information may be the location area size, location area characteristics, station area, symbolism in the area, and detailed location
  • the installation space may be the type of place, the characteristics of the place, the dignity, the sales volume, and the service.
  • the target audience may be the target audience, the flow population velocity, the flow population identity, the flow vehicle velocity, and the flow vehicle congestion. , And the density of surrounding advertisements.
  • the media analysis information evaluator of the application unit 120-1 assigns a media analysis evaluation score to each of the display units 150-1 to 150-n based on the media analysis information of each of the n individual stores, and then stores the database 130. Can be stored in
  • the revenue distribution unit of the application unit 120-1 may calculate an advertisement fee to be charged to the advertisement provider, and store a portion of the advertisement fee as a revenue of an individual who provided a personal store in the database 130.
  • the revenue distribution unit calculates the advertising fee based on the media analysis information and display date and time collected from the n individual stores if the advertising fee is a flat rate, and if it is a pay-as-you-go system, and calculates the advertising fee. And transmit to 140.
  • the revenue share varies weights depending on the display date, e.g. weekday or high season, depending on the holiday season, the specific event period, Christmas season, year-end and new year season, and weekends and holidays during the high season.
  • Advertisements can be calculated by varying the weight.
  • an individual providing a personal store wants to receive a certain amount of monthly payments without receiving a portion of the advertising charges from the individual providing the individual store, i.e., a flat rate, other items (e.g. television or Product, such as a refrigerator), and information about the individual who provided the personal store (e.g., an advertisement for his or her store). It can also be stored in the distribution section. To this end, if each of the individuals who provided the personal store does not want to receive some of the advertising fee as the revenue of the individual who provided the personal store, each of the individuals who provided the personal store uses the personal terminal to provide the information providing server. One can access one of the three cases described above.
  • the data receiver of the hosting unit 120-2 may receive advertisement provider information input from the advertisement provider terminal 140.
  • the data receiver may receive media analysis information input by an individual providing a personal store using a personal terminal.
  • the data transmitter of the hosting unit 120-2 may provide an advertisement to a display unit designated at a date and time designated by the advertisement provider. In this case, the data transmitter of the host unit 120-2 may simultaneously provide advertisements to at least two display units when at least two display units to provide advertisements are provided. The data transmitter of the host unit 120-2 may provide information about an advertisement to be displayed on a designated date and time to a designated display unit, and may transmit an advertisement when a request for transmission of the advertisement is requested from the designated display unit.
  • the database 130 may include a customer information storage unit, a media analysis and evaluation information storage unit, an advertisement storage unit, and an advertisement fee storage unit.
  • the customer information storage unit may store information on information on the advertisement provider provided by the advertisement provider terminal 140, that is, advertiser information.
  • information about an individual who provided a personal store that is, member information may be stored.
  • the member information may be information provided by an individual providing a personal store by accessing an information providing server using a personal terminal.
  • the advertiser information and member information may include a mail address and / or a mobile phone number.
  • the media analysis information storage unit may store media analysis information for the n display units 150-1 to 150-n.
  • the media analysis information may be collected by the individual providing the personal store by accessing the information providing server 120 and writing the information in the media evaluation item provided by the information providing server, or visiting the personal store by the information providing server company to evaluate the medium. It can also be collected by making an assessment according to the item.
  • the media analysis information may update the media analysis information by accessing the information providing server 120 when the individual providing the personal store has changed the media analysis information, or the information providing server company periodically or aperiodically updates the personal store.
  • the media analysis information may be updated by re-evaluating the media evaluation item.
  • the media analysis and evaluation information storage unit is associated with the relationship between the type of advertising and content analyzed by the crawler of the application unit 120-1 of the information providing server 120 and the advertising unit and the display unit having the appropriate media analysis information. Information may be included.
  • the media analysis and evaluation information storage unit includes media analysis evaluation information of the n display units 150-1 to 150-n of the n individual stores evaluated by the media analysis information evaluation unit of the application 120-1. can do.
  • the advertisement storage unit may store an advertisement provided by the advertisement provider terminal 140.
  • the advertisement storage unit may include information about a display date and time of the advertisement, and information about the display unit to be displayed.
  • the advertisement charge storage unit may store advertisement charges such as advertisement charges to be charged to the advertisement provider calculated by the revenue distributor of the application unit 120-1 of the information providing server 120 and revenue to be paid to the individual of the individual store. .
  • the display unit 150-1 may include a data transceiver 152, a display device 154, and a camera unit 156.
  • the camera unit 156 is not necessarily provided, and may be selectively provided.
  • the data transceiver 152 and the display device 154 are illustrated separately, the data transceiver 152 may be provided inside the display device 154.
  • the data transceiver 152 may receive an advertisement transmitted from the information providing server 120.
  • the data transmission and reception unit 152 receives a command transmitted from the information providing server 120, for example, information about an advertisement, a date and a time to be displayed, and connects to the information providing server 120 to provide an advertisement. You may be provided.
  • the display device 154 may display an advertisement transmitted from the data transceiver 152.
  • the display device 154 may not only use a display device such as an LCD, LED, OLED, PDP, etc., but also a display device in which a touch function, gesture recognition, and / or temperature function is added to the display.
  • the display device 154 may have a built-in speaker, and thus may not only display a video, an image, or content, but also generate an associated voice or sound.
  • the display device 154 may be a device capable of displaying various forms such as 3D (dimensional) or 3D (dimensional) hologram.
  • a viewer who watches an advertisement displayed on the display unit 154 may cause the displayed advertisement to respond by touching a screen.
  • the displayed advertisement may be reacted by recognizing an action taken by a viewer watching the advertisement displayed on the display unit 154. That is, the viewer may be interactively operated, and a viewer who watches the displayed advertisement may make a reservation or an event application by touching the screen or taking an action. That is, the display unit 154 may use any kind of display device.
  • the camera unit 156 may be used to collect and update media evaluation information of an individual store.
  • the camera unit 156 may be used to determine the number of viewers who watch the advertisement when the advertisement is displayed.
  • the image photographed by the camera unit 156 is provided to the information providing server 120 through the data transmitting and receiving unit 152, the information providing server 120 counts the number of viewers watching the advertisement from the captured image.
  • the counted audience information may be reflected when calculating the revenue of the individual who provided the personal store. That is, when the number of the counted audience is large, additional revenue may be provided to the individual who provided the corresponding personal store.
  • the data transmitting and receiving unit 152 detects a face from the photographed image so as not to collect information identifying an individual's personality from the image captured by the camera unit 156 in order to protect personal information. After grasping, only information on the number of persons may be transmitted to the information providing server 120, and the photographed image may be discarded, the photographed image may be stored in a mosaic process, or transmitted to the information providing server 120. In addition, after the data transmission / reception unit 152 transmits the mosaic-photographed captured image to the information providing server 120 and detects the face from the mosaic-photographed captured image, the number of persons is determined. It is also possible to store or discard the mosaic shot.
  • an advertisement according to random advertisements, letters, numbers, and symbols is input. Can be displayed in the additional exposure window of the specified data transmission and reception unit. That is, while an advertisement or content is being displayed through the entire screen of the display unit, an advertisement according to random advertisements, letters, numbers, and symbols may be displayed through an additional exposure window (overlay window) of a small screen.
  • an advertisement displayed on the display unit is an advertisement for an event entry
  • the portable terminal user views an advertisement displayed on the display unit and enters an identification symbol of the corresponding data display unit while applying for an event
  • the information providing server When calculating the advertising fee in 120, an additional revenue may be paid to the individual who provided the personal store in which the display unit having a large number of event entries was installed.
  • FIG. 5 is a flowchart illustrating a method of generating revenue using a personal store according to an embodiment of the present invention.
  • the advertisement provider terminal 140 accesses the information providing server 120 and provides an advertisement to the information providing server 120 (step 200).
  • the advertisement provider terminal 140 may additionally provide a display date and time zone to the information providing server 120.
  • the information providing server 120 may store an advertisement, a display date, and a time zone in the database 130.
  • the advertisement provider terminal 140 may specify whether the advertisement fee is paid in a flat rate or a pay-as-you-go system.
  • the information providing server 120 may display an advertisement among the n display units based on the characteristics of the advertisement and the media analysis information of each of the n display units 150-1 to 150-n installed in the n individual stores. Search for appropriate display units (step 210).
  • the display unit suitable for displaying an advertisement among the n display units may be searched based on the relationship.
  • the search result of the information providing server 120 is transmitted to the advertisement provider terminal 140.
  • At least one display unit of the display units searched by the advertisement provider terminal 140 is selected.
  • the information providing server 120 transmits an advertisement to at least one selected display unit.
  • the information providing server 120 may transmit an advertisement stored in the database 130 to at least one display unit selected at a specified display date and time zone.
  • the advertisement is displayed on the at least one selected display unit (operation 250).
  • the information providing server 120 calculates the advertisement fee of the advertisement and calculates a part of the advertisement fee as the revenue of the individual who provided the selected at least one display unit (step 260).
  • the advertisement fee calculated by the information providing server 120 and the individual's revenue may be stored in the database 130.
  • the information providing server 120 may calculate the advertisement fee in consideration of the media analysis information, the display date, and the time zone.
  • Embodiments according to the present invention described above can be implemented in the form of program instructions that can be executed by various computer components and recorded on a computer-readable recording medium.
  • the computer readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • the program instructions recorded on the recording medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the computer software field.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, etc., and magneto-optical media such as floptical disks.
  • program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter.
  • the hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

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  • Engineering & Computer Science (AREA)
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  • Development Economics (AREA)
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PCT/KR2012/005280 2011-09-30 2012-07-03 개인 점포를 이용한 수익 창출 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 Ceased WO2013081267A1 (ko)

Priority Applications (8)

Application Number Priority Date Filing Date Title
CN201280059595.7A CN103959316B (zh) 2011-12-02 2012-07-03 利用个人店铺创出收益的方法，系统以及计算机可读的记录媒体
MX2014006575A MX2014006575A (es) 2011-12-02 2012-07-03 Metodo para obtención de ganancias mediante tiendas individuales, y sistema y medio de grabación.
EP12853560.6A EP2787478A4 (en) 2011-12-02 2012-07-03 METHOD FOR REALIZING PROFIT USING INDIVIDUAL STORES, AND SYSTEM AND RECORDING MEDIUM
JP2014544645A JP6141860B2 (ja) 2011-12-02 2012-07-03 個人店舗を利用した収益創出方法、システム、およびコンピュータ読み取り可能な記録媒体
US14/362,400 US10991011B2 (en) 2011-09-30 2012-07-03 Method for making a profit using individual shops, and system and recording medium
CA2893050A CA2893050A1 (en) 2011-12-02 2012-07-03 Method for making a profit using individual shops, and system and recording medium
SG11201403739QA SG11201403739QA (en) 2011-12-02 2012-07-03 Method for making a profit using individual shops, and system and recording medium
BR112014013345A BR112014013345A2 (pt) 2011-09-30 2012-07-03 método para gerar lucro usando lojas independentes, sistema e meio de gravação

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2011-0128583 2011-12-02
KR20110128583A KR101448198B1 (ko) 2011-09-30 2011-12-02 개인 점포를 이용한 수익 창출 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

Publications (1)

Publication Number Publication Date
WO2013081267A1 true WO2013081267A1 (ko) 2013-06-06

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Application Number Title Priority Date Filing Date
PCT/KR2012/005280 Ceased WO2013081267A1 (ko) 2011-09-30 2012-07-03 개인 점포를 이용한 수익 창출 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

Country Status (7)

Country Link
EP (1) EP2787478A4 (enExample)
JP (1) JP6141860B2 (enExample)
CN (1) CN103959316B (enExample)
CA (1) CA2893050A1 (enExample)
MX (1) MX2014006575A (enExample)
SG (1) SG11201403739QA (enExample)
WO (1) WO2013081267A1 (enExample)

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CN116503113B (zh) * 2023-06-27 2023-09-12 深圳依时货拉拉科技有限公司 车身广告运营管理方法、系统、计算机设备和存储介质

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CA2893050A1 (en) 2013-06-06
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JP2015502609A (ja) 2015-01-22
MX2014006575A (es) 2014-11-10
CN103959316B (zh) 2017-12-12
SG11201403739QA (en) 2014-10-30
EP2787478A1 (en) 2014-10-08
CN103959316A (zh) 2014-07-30

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