WO2010098640A2 - 사용자 제어 광고 시스템 및 방법 - Google Patents
사용자 제어 광고 시스템 및 방법 Download PDFInfo
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- WO2010098640A2 WO2010098640A2 PCT/KR2010/001266 KR2010001266W WO2010098640A2 WO 2010098640 A2 WO2010098640 A2 WO 2010098640A2 KR 2010001266 W KR2010001266 W KR 2010001266W WO 2010098640 A2 WO2010098640 A2 WO 2010098640A2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
Definitions
- the present invention relates to a user-controlled advertising system and method, and more particularly, to a user-controlled advertising system and method for providing a user controllable advertisement by distinguishing the advertisement exposure area and the advertising control area.
- banner advertising refers to an advertisement technique that uses a graphic image that promotes by attaching a name or content of a specific website to one side of a homepage.
- the present invention provides a user-controlled advertising system and method that allows a user to easily play or stop an advertisement to be played by separating and implementing the region where an advertisement is exposed and the region for controlling the advertisement.
- the present invention provides a user-controlled advertising system and method that allows a user to selectively and repeatedly watch a desired advertisement at a desired time by rolling and providing one or more advertisement campaigns through user input.
- the present invention provides a user-controlled advertisement system and method for allowing a user to select an advertisement campaign exposed to an advertisement exposure area so that the user can watch a desired advertisement.
- the user control advertisement system includes an advertisement region setting unit configured to separately set an advertisement exposure region for selectively exposing a plurality of advertisements and an advertisement control region for controlling the advertisement exposed to the advertisement exposure region.
- a control unit for receiving a user's command through the advertisement control area and communicating with the advertisement exposure area according to the received command and controlling the animation function of the advertisement exposed to the advertisement exposure area according to the user's command;
- an advertisement controller for controlling to move and select other advertisements exposed to the advertisement exposure area.
- the campaign list extracting unit for extracting a list of the advertising campaign to be exposed to the advertising exposure area may include one or more advertisements having the same theme.
- the campaign list extracting unit may include a list construction unit constituting the list of the advertising campaign.
- the advertisement control unit includes an advertisement rolling control unit for rolling an advertisement campaign exposed to the advertisement exposure area according to the user's command, and the advertisement rolling control unit includes an advertisement rolling command from the user.
- Rolling command receiving unit for receiving a
- a campaign selection unit for selecting a rolling target campaign in the advertising campaign list in response to the advertisement rolling command and the advertisement exposure to control to expose at least one advertisement included in the selected campaign to the advertisement exposure area It may include a control unit.
- the billing management unit for managing the billing for the advertisement further comprises, the billing management unit, charges for the first exposure advertisement in the advertisement exposure area, and is exposed based on the advertisement rolling command You may not charge for advertising.
- the billing management unit for managing the billing for the advertisement further comprises, wherein the billing management unit, for each of the first exposed advertisement in the advertisement exposure area and the advertisement exposed based on the advertisement rolling command You can charge with different weights.
- the advertisement control unit includes an advertisement search unit for searching for an advertisement to be exposed in the advertisement exposure area, and the advertisement search unit may query a user from the user through a search box in the advertisement control area.
- a query input unit for receiving input
- a search result providing unit for providing one or more search advertisements corresponding to the query to the user, one of the one or more search advertisements is selected from the user, and the selected advertisement is exposed to the advertisement exposure area; It may include an advertisement exposure control unit to control to.
- a user control advertisement method comprising: separating an advertisement exposure area selectively exposing a plurality of advertisements and an advertisement control area for controlling an advertisement exposed to the advertisement exposure area, and the advertisement control area.
- Receiving a user's command through, and in communication with the advertisement exposure area in accordance with the received command to control the exposed advertisement, the control of the exposed advertisement, the advertisement in accordance with the user's command Controls the animation function of an advertisement exposed in the exposure area or moves and selects other advertisements exposed in the advertisement exposure area.
- the controlling may include receiving a command of the user through the advertisement control area and playing, stopping, and storing an advertisement exposed to the advertisement exposure area according to the received command. Controlling at least one of the.
- a user-controlled advertising system and method that allows a user to easily play or stop the played advertisement by separating and implementing the region where the advertisement is exposed and the region for controlling the advertisement.
- a user-controlled advertising system and method are provided that allow a user to selectively and repeatedly watch a desired advertisement by rolling and providing one or more advertisement campaigns through user input.
- a user-controlled advertising system and method that enables a user to select an advertisement campaign exposed to an advertisement exposure area, thereby enabling the user to watch a desired advertisement.
- FIG. 1 is a block diagram illustrating a user controlled advertisement system according to an embodiment of the present invention.
- FIG. 2 is a diagram illustrating an example of the advertisement control unit shown in FIG. 1.
- FIG. 3 is a diagram for one example of providing a user-controlled rolling advertisement in an embodiment of the present invention.
- FIG. 4 is a view for explaining an example in which a rolling advertisement is provided corresponding to a campaign list according to one embodiment of the present invention.
- FIG. 5 is a diagram illustrating an example of registering a rolling target campaign according to an embodiment of the present invention.
- FIG. 6 is a flowchart illustrating a user control advertisement method according to an embodiment of the present invention.
- FIG. 7 is a flowchart illustrating a process of extracting a list of advertisement campaigns shown in FIG. 6.
- FIG. 8 is an operation flowchart illustrating a process of controlling the advertisement shown in FIG. 6.
- FIG. 9 is a flowchart illustrating a process of controlling the advertisement shown in FIG. 6 according to another embodiment.
- FIG 10 is an example of an advertisement information providing page (AD cast home) provided through the portal site neighbor.
- AD cast home advertisement information providing page
- 11 is a screen providing detailed information on an individual advertisement.
- 12 is a flowchart of an entire service associated with providing advertisement information.
- the user controlled advertisement method may be performed by components constituting the user controlled advertisement system.
- FIG. 1 is a block diagram illustrating a user controlled advertisement system according to an embodiment of the present invention.
- the user controlled advertisement system 100 includes an advertisement controller 120, an advertisement region setting unit 130, and a communication unit 150.
- the user control advertisement system 100 may further include a campaign list extractor 110 and a billing manager 140.
- the advertisement area setting unit 130 may separately set an advertisement exposure area for selectively exposing a plurality of advertisements and an advertisement control area for controlling an advertisement exposed to the advertisement exposure area.
- the advertisement area setting unit 130 sets an area for advertisement exposure by separating an advertisement exposure area for actually exposing a banner advertisement and the like and an advertisement control area for controlling an advertisement exposed to the advertisement exposure area. Can be.
- one or more advertisements in one or more campaigns may be sequentially or arbitrarily exposed.
- the advertisement region setting unit 130 may provide an advertisement exposure region for selectively exposing a plurality of advertisements and an advertisement control interface for controlling advertisements exposed to the advertisement exposure region.
- the advertisement area setting unit 130 may provide a user with a web page on which an advertisement exposure area and an advertisement control interface are set.
- the advertisement control interface may mean an interface for controlling the advertisement exposed to the advertisement exposure area by the user.
- such an advertisement control interface may be set in the above advertisement control region and may be an interface for detecting an event such as a click generated by a user.
- the communicator 150 may receive a user's command through the advertisement control area, and may communicate with the advertisement exposure area according to the received command. That is, the communicator 150 may receive a command of the user through a separate advertisement control area separated from the advertisement exposure area, and may transmit a command for controlling the advertisement exposed to the advertisement exposure area to the advertisement exposure area.
- the communication unit 150 may receive a user command through the advertisement control interface.
- the advertisement controller 120 may control to control the animation function of the advertisement exposed to the advertisement exposure area or to move and select other advertisements exposed to the advertisement exposure area according to the user's command.
- the user can easily play, stop, save, and roll an advertisement exposed to the advertisement exposure area through a mouse click.
- the animation function of the advertisement may mean a function of moving the advertisement in the advertisement exposure area without stopping.
- the advertisement having the animation function may be played once after the advertisement is exposed and the stop cut may be exposed when the play is completed.
- an advertisement having the animation function when an advertisement having the animation function is clicked, it may be moved to an advertiser site.
- the advertisement controller 120 may control an advertisement exposed to the advertisement exposure area according to a user's command.
- the advertisement control unit 120 may include an advertisement playback control unit (not shown) that controls the selection of the advertisement exposed to the advertisement exposure area or the animation function of the exposed advertisement according to the user's command received through the advertisement control interface.
- the animation function may include a function for at least one of playing, stopping, storing, enlarging, and reducing an advertisement exposed in the advertisement exposure area.
- the advertisement controller 120 may control to expose one selected advertisement, and divide the advertisement exposure area into a plurality of areas according to a user's command to select a plurality of advertisements. May be controlled to be simultaneously exposed.
- the play / stop button of the advertisement control area may be deactivated.
- FIG. 3 is a diagram for one example of providing a user-controlled rolling advertisement in an embodiment of the present invention.
- an advertisement exposure area 312 for displaying actual advertisements and an advertisement control area 311 for controlling the exposed advertisements are provided in an area 310 for providing an advertisement of an advertiser.
- a button provided in the advertisement control area may be used to control the play, stop, etc. of the advertisement, and the advertisement may be rolled through the rolling button.
- the campaign list extractor 110 may extract a campaign list including one or more campaigns. That is, a campaign list including a rolling target campaign may be extracted for rolling the advertisement exposed to the advertisement exposure area.
- the campaign list may be extracted based on advertisement targeting information including at least one of a gender, a region, an age, and an advertisement exposure time zone of the user.
- the extraction of the campaign list may extract a rolling target campaign based on at least one of the advertisement and the advertising industry selected by the user.
- the system may classify advertisers by industry and allow the user to select advertisements or campaigns to be rolled by industry.
- the campaign list extracting unit 110 may include an advertisement industry classification unit 111, an advertisement selecting unit 112, and a list constructing unit 113.
- the advertisement industry classification unit 111 may classify a plurality of advertisers by industry.
- the advertisement selector 112 may receive one or more advertisements from the user based on the classified advertisement industry.
- the list constructing unit 113 may construct a list of the advertising campaign based on the selected advertisement.
- the user may select one or more advertisements or campaigns from the entire advertisement pool, and set the selected advertisements or campaigns to be the target of rolling.
- the campaign list extracting unit 110 may include an advertisement selecting unit (not shown) and a list constructing unit (not shown).
- the advertisement selecting unit (not shown) receives one or more advertisements from the advertisement pool through user selection, and a list constructing unit (not shown) may construct the list of the advertising campaigns based on the selected advertisement. have.
- the billing manager 140 may manage billing for the advertisement.
- an advertisement execution report may be generated by calculating the number of impressions, clicks, and interactions of the advertisement, and billing may be managed through the advertisement execution report.
- at least one of advertisement exposure, advertisement click, and interaction based on the advertisement rolling may be excluded from the advertisement execution report, and may not be charged.
- the user may be charged only for the first exposure advertisement by the system of the advertisement exposure area, and may not be charged for the advertisement exposed based on the advertisement rolling command by the user.
- the charging manager 140 may charge for each of the advertisements exposed based on the first exposure advertisement and the advertisement rolling command of the advertisement exposure area. That is, the rolling advertisement may be equally charged according to the total number of impressions.
- the billing manager 140 may charge different weights for each of the first exposed advertisements in the advertisement exposure area and the exposed advertisements based on the advertisement rolling command. That is, billing may be applied by applying different weights to advertisements selected and exposed by the system and advertisements exposed by the user's selection. For example, an advertisement exposed by the system may be charged by applying a first weight, and an advertisement selected and exposed by rolling of the user may be charged by applying a second weight.
- the charging for the advertisement exposure has been described, but in addition, the action to which the charging such as the advertisement click may be applied may be charged according to the embodiments.
- FIG. 2 is a diagram illustrating an example of the advertisement control unit shown in FIG. 1.
- the advertisement controller 120 may include an advertisement rolling controller 210, an adult advertisement determiner 220, an advertisement playback controller 230, a list name output unit 240, and an advertisement search unit 250. It may include.
- the advertisement rolling control unit 210 may roll an advertisement campaign exposed to the advertisement exposure area according to the user's command. For example, when the user clicks on the advertisement rolling button to roll an advertisement exposed to the advertisement exposure area, the advertisement exposed to the advertisement exposure area may be rolled and exposed.
- the advertisement rolling may be rolled in campaign units. For example, if the advertisement currently being exposed to the ad exposure area is an advertisement included in Campaign A, when the user clicks the Ad Rolling button to instruct the advertisement to be rolled, it is rolled from Campaign A to Campaign B, The included advertisement may be exposed in the advertisement exposure area. At this time, the advertisement rolling may sequentially roll one of the campaigns in the campaign list.
- the advertisement rolling controller 210 may include a rolling command receiver 211, a campaign selector 212, and an advertisement exposure controller 213.
- the rolling command receiving unit 211 may receive an advertisement rolling command from the user, and the campaign selecting unit 212 may receive a selection of a rolling target campaign in the advertisement campaign list in response to the advertisement rolling command.
- the advertisement exposure control unit 213 may control to expose one or more advertisements included in the selected campaign to the advertisement exposure area.
- the adult advertisement determiner 220 may determine whether the rolled advertising campaign includes adult advertisement. In this case, it may be determined whether the campaign including the adult advertisement is exposed according to whether the user is an adult. That is, when the rolled campaign does not include adult advertisements, the rolled campaign may be exposed regardless of whether the user is an adult. When the rolled campaign includes adult advertisements, the user is an adult. You can only expose the rolling campaign.
- the advertisement reproduction control unit 230 may control at least one of playing, stopping, and storing an advertisement exposed to the advertisement exposure area according to a command of the user through the advertisement control area. That is, when the user wants to play or stop the exposed advertisement, the user may enable the play or stop through a separate play / stop button. In addition, when a user wants to scrap an exposed advertisement, the exposed advertisement may be stored through a separate save button. In this case, when an advertisement is being loaded in the advertisement exposure area, the advertisement reproduction controller 230 may not receive a user command for at least one of playing, stopping, and storing the advertisement. That is, in order to prevent an error due to a user action while the advertisement is being loaded in the advertisement exposure area, the user may not receive a user command by deactivating a play button provided in the advertisement control area.
- the advertisement reproduction control unit 230 exposes an image replacing the advertisement and receives a user command for at least one of playing, stopping, and storing the advertisement. You can't. For example, when the loading of the advertisement is delayed or the advertisement is not loaded according to the user's PC environment and network conditions, an image replacing the advertisement to be loaded may be exposed, and a play button provided in the advertisement control area may be exposed. You can deactivate the light so that it does not receive user commands. That is, by deactivating the button, there can be no action corresponding to a mouse over or click.
- the list name output unit 240 may output at least one of a brand name and a campaign description of an advertisement exposed in the advertisement exposure area to the advertisement control area. That is, at least one of a brand name and a campaign description of the currently exposed advertisement may be output in the advertisement control region for controlling the advertisement separately from the advertisement exposure region where the advertisement is exposed. Accordingly, the advertisement effect may be enhanced by exposing the brand name, campaign description, etc. of the advertisement separately from the advertisement exposure region.
- the advertisement search unit 250 may search for an advertisement to be exposed in the advertisement exposure area.
- the advertisement search unit 250 may include a query input unit 251, a search result providing unit 252, and an advertisement exposure control unit 253.
- the query input unit 251 may receive a query from the user through a search box in the advertisement control area, and the search result provider 252 may provide one or more search advertisements corresponding to the query to the user.
- the advertisement exposure control unit 253 may be configured to receive one of the one or more search advertisements from the user and to expose the selected advertisement to the advertisement exposure area.
- the user may display a list of search results corresponding to the query.
- the selected advertisement is exposed to an advertisement exposure area so that the advertisement can be easily viewed through the user's search.
- the user can actively select and consume the advertisement. And target an advertisement desired by the user.
- FIG. 4 is a view for explaining an example in which a rolling advertisement is provided corresponding to a campaign list according to one embodiment of the present invention.
- the advertisement may be provided in a campaign unit, and one campaign may include a plurality of advertisements.
- the advertisement campaign for exposing to the advertisement exposure area 430 may be selected from a user or arbitrarily selected from the advertisement pool to form a campaign list 410.
- the user may select at least one of pre-classified advertising industries.
- the user may select at least one of the advertisements or campaigns in the advertisement pool to construct a campaign list. If the user A wants to expose the advertisement campaigns such as 'Naver Opencast Campaign (411)', 'Samsung Anycall Campaign (412)', 'LG Electronics Cyan Campaign (413)', 'Hyundai Card M Campaign (414)', etc. If is selected, one or more selected campaigns may be sequentially exposed to the advertisement exposure area.
- the advertisement included in the 'Samsung Anycall campaign' may be exposed. have. Therefore, by allowing the user to select the advertisement that the user wants to directly expose, it is possible to expose the targeted advertisement to the user and increase the user's interest in the advertisement.
- the area where an advertisement is provided may be divided into an advertisement exposure area 430 which is an area where banner advertisements are actually exposed and an advertisement control area 420 for controlling an advertisement exposed to the advertisement exposure area.
- the advertisement control area 420 may include a list name output unit 421 for outputting at least one of a brand name and a campaign description of the advertisement. As illustrated in FIG. 4, the list name output unit 421 may output the brand name “Naver” and the campaign description “Opencast Campaign”, which are currently exposed in the advertisement exposure area 430.
- the advertisement control area 420 may include a play button 422 for controlling play / stop of an advertisement exposed to the advertisement exposure area 430, a next campaign rolling button 424 for rolling to the next campaign of the currently exposed campaign, The previous campaign rolling button 423 for rolling to the previous campaign of the currently exposed campaign, and the help button 425 for providing help may be provided.
- FIG. 5 is a diagram illustrating an example of registering a rolling target campaign according to an embodiment of the present invention.
- an advertiser may register a campaign for a user controlled rolling advertisement by describing a campaign description, an advertisement type, an advertising industry, a brand name, a campaign description, and the like.
- the user may check the screen in which the list name including at least one of the brand name and the campaign description is exposed in the advertisement control area through the 'preview' function. That is, when the user clicks the preview icon 510, the screen exposed in the advertisement control area 521 may be confirmed in advance through the preview window 520.
- FIG. 6 is a flowchart illustrating a user control advertisement method according to an embodiment of the present invention.
- an advertisement exposure area for selectively exposing a plurality of advertisements may be separated from an advertisement control area for controlling an advertisement exposed to the advertisement exposure area. That is, the advertisement exposure area to which the advertisement is exposed and the advertisement control area for controlling the advertisement exposed to the advertisement exposure area are separated and configured, and the advertisement exposure area and the advertisement control area communicate with each other to easily control the advertisement. have.
- an advertisement control area for selectively exposing a plurality of advertisements and an advertisement control interface for controlling an advertisement exposed to the advertisement exposure area may be provided.
- a web page in which an advertisement exposure area and an advertisement control interface are set may be provided to the user.
- the advertisement control interface may mean an interface for controlling the advertisement exposed to the advertisement exposure area by the user.
- such an advertisement control interface may be set in the above advertisement control region and may be an interface for detecting an event such as a click generated by a user.
- an advertisement campaign list for exposing the advertisement exposure area may be extracted.
- the extraction of the advertising campaign list may be performed by the system or the user.
- one or more advertisement campaigns may be extracted based on advertisement targeting information including at least one of a user's gender, region, age, and advertisement exposure time zone. A process of extracting the advertisement campaign list by the user will be described in detail below with reference to FIG. 7.
- FIG. 7 is a flowchart illustrating a process of extracting a list of advertisement campaigns shown in FIG. 6.
- a plurality of advertisers may be classified according to business types, and in operation S720, one or more advertisements may be selected from the user based on the classified advertising business types.
- a list of the advertising campaigns may be constructed based on the selected advertisement.
- one or more advertisements may be selected from an advertisement pool, and a list of the advertisement campaigns may be constructed based on the selected advertisements.
- a command of a user may be received through the advertisement control area, and the advertisement exposed by communicating with the advertisement exposure area may be controlled according to the received command.
- the control of the exposed advertisement may control to control the animation function of the advertisement exposed to the advertisement exposure area based on the user's command or to move and select other advertisements exposed during the same period.
- a user can control the play or stop of an ad that is exposed to an ad's exposure area by clicking a button in the ad control area, and roll to select an ad campaign that is exposed in the same time period through a button click. Can be controlled.
- a user command may be received through the advertisement control interface.
- the advertisement control interface may mean an interface for controlling the advertisement exposed to the advertisement exposure area by the user.
- an advertisement exposed to the advertisement exposure area may be controlled according to a user's command.
- step S630 may include receiving a command of the user through an advertisement control interface (not shown) and controlling an animation function of an advertisement exposed to an advertisement exposure area or an animation function of the exposed advertisement according to the received command ( Not shown).
- the animation function may include a function for at least one of playing, stopping, storing, enlarging, and reducing an advertisement exposed in the advertisement exposure area.
- FIG. 8 is a flowchart illustrating an operation of rolling an advertisement in the process of controlling the advertisement shown in FIG. 6.
- an advertisement rolling command may be received from the user.
- the user may receive an advertisement rolling command through a button click.
- one or more advertisements included in the selected campaign may be exposed to the advertisement exposure area. That is, the advertisement campaign selected by the user through the advertisement rolling may include one or more advertisements, and one of the advertisements included in the advertisement campaign may be exposed to the advertisement exposure area.
- FIG. 9 illustrates a process of performing an advertisement search among the processes of controlling the advertisement shown in FIG. 6.
- a query may be input from the user through a search box in the advertisement control area.
- the user may input a search keyword through the search box.
- one or more search advertisements corresponding to the query may be provided to the user. That is, a search result corresponding to the user's query may be provided to the user.
- one of the one or more search advertisements may be selected by the user. That is, the user can select a desired advertisement from the search result.
- the selected advertisement may be controlled to be exposed to the advertisement exposure area. That is, the advertisement selected by the user may be exposed to the advertisement exposure area.
- FIGS. 6 to 9 may refer to the descriptions of FIGS. 1 to 5.
- the advertisement control region 311 illustrated in FIG. 3 may include a link to a web page that provides additional information about a plurality of advertisements that may be provided to the user.
- an advertisement information providing page provided in the Internet portal site Naver www.naver.com
- the AD cast service provided in the AD cast home may provide a function for a user to conveniently search for various advertisements performed online and offline.
- Such an AD cast service may allow the advertisement to be exposed when the company has agreed to provide the advertisement. That is, if the advertiser does not agree to the exposure of the advertisement, or if the period of time agreed to be exposed, the corresponding advertisement may not be searched or exposed.
- the AD cast service may provide a player to provide a video advertisement or voice advertisement such as CF, or may restrict exposure of advertisements such as alcohol and tobacco through adult authentication using login or the like.
- AD Cast Home advertisements can be searched through the following methods. First, when you access AD Cast Home, the current ads are sorted randomly, and you can click on the ad you want to see more details about. Second, if you select the Industry tab, you can look at the current or past advertising by industry and company. Third, the advertisement can be viewed by directly searching related keywords such as product name and brand name in the AD cast service.
- the template of the selected advertisement may include not only the material used in the advertisement (eg, a video, a flash, etc.) but also various information such as an advertisement execution period, a production company, a model, and an advertisement concept. Such various information may be shown to the user only when the information is provided by the corresponding company, and thus the information displayed by the advertisement may be different.
- the aforementioned advertisement information providing page may collect and provide banner advertisements that may be provided through the advertisement providing region 310.
- the user may view information on a plurality of advertisements based on various browsing criteria.
- the browsing by the advertisement industry, the browsing by the advertisement period, and the browsing by the advertisement product are possible.
- the user may select a particular advertiser and / or brand to collect and view advertisements related to the advertiser / brand.
- the advertisement details providing page may be provided to the user when a thumbnail or title of the advertisement illustrated in FIG. 10 is clicked.
- information on additional information related to an individual advertisement eg, an advertisement model, an advertisement agency, etc.
- a link to a service page to which the advertisement is applied may also be provided.
- the user may play the corresponding video and the voice advertisement through a process such as clicking a play button of a player included in the advertisement detail information providing page.
- the user may be provided with means for moving the creative associated with the advertisement to another internet publishing space. Through this means, the user can be provided with a code for posting a creative for the advertisement on his or her blog.
- FIG. 12 is a flowchart of an entire service associated with providing advertisement information.
- FIG. 12 shows the movement between the AD cast home 1201, the keyword search result 1202, and the 'End Page' 1203, which is an advertisement detail information providing page.
- the keyword search result 1202 may be provided to the user, and the keyword selection result 1202 may select an industry type or an 'AD cast'. If a click on 'S1202 occurs, the AD cast home 1201 may be provided to the user.
- the corresponding advertisement detail information providing page 'End Page' 1203 may be provided to the user, and the 'End Page'
- the AD cast home 1201 may be provided to the user.
- each corresponding process as shown in the right side of FIG. 1204 may be performed.
- a corresponding advertisement may be included in a blog or a cafe through a cafe / blog add popup, and a corresponding process 1204 may be performed even when each item in the detailed information is clicked on the blog or cafe (S1206).
- a corresponding process 1204 may be performed even when each item in the detailed information is clicked on the blog or cafe (S1206).
- an 'AD cast' or clicks a tag (S1208) through an advertisement included in a blog or a cafe an AD cast home 1201 or a keyword search result 1202 may be provided to the user, respectively.
- a rolling advertisement providing method that allows a user to control the advertisement more easily may be provided.
- the user can selectively view the advertisement required by the user, and the effect of the advertisement targeting can be increased.
- the user-controlled advertising method includes a computer readable medium including program instructions for performing operations implemented by various computers.
- the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
- the medium or program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well known and available to those having skill in the computer software arts.
- Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks.
- Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.
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Claims (31)
- 복수의 광고를 선택적으로 노출하는 광고 노출 영역과 상기 광고 노출 영역에 노출되는 광고를 제어하기 위한 광고 컨트롤 인터페이스를 제공하는 광고 영역 설정부;상기 광고 컨트롤 인터페이스를 통해 사용자의 명령을 수신하고, 상기 수신된 명령에 따라 상기 광고 노출 영역과 상호 통신하는 통신부; 및상기 사용자의 명령에 따라 상기 광고 노출 영역에 노출되는 광고를 제어하는 광고 제어부를 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제1항에 있어서,상기 광고 노출 영역에 노출하기 위한 광고 캠페인의 리스트를 추출하는 캠페인 리스트 추출부를 더 포함하고,상기 광고 캠페인은,동일한 주제를 갖는 하나 이상의 광고를 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제2항에 있어서,상기 캠페인 리스트 추출부는,사용자의 성별, 지역, 나이, 및 광고 노출 시간대 중 적어도 하나를 포함하는 광고 타겟팅 정보를 기초로 하나 이상의 광고 캠페인을 추출하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제2항에 있어서,상기 캠페인 리스트 추출부는,복수의 광고주를 업종별로 분류하는 광고 업종 분류부;상기 분류된 광고 업종에 기초하여 하나 이상의 광고를 선택받는 광고 선택부; 및상기 선택된 광고에 기초하여 상기 광고 캠페인의 리스트를 구성하는 리스트 구성부를 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제2항에 있어서,상기 캠페인 리스트 추출부는,광고 풀(pool)로부터 하나 이상의 광고를 선택받는 광고 선택부; 및상기 선택된 광고에 기초하여 상기 광고 캠페인의 리스트를 구성하는 리스트 구성부를 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제2항에 있어서,상기 광고 제어부는,상기 사용자의 명령에 따라 상기 광고 노출 영역에 노출되는 광고 캠페인을 롤링하는 광고 롤링 제어부를 포함하고,상기 광고 롤링 제어부는,상기 사용자로부터 광고 롤링 명령을 수신하는 롤링 명령 수신부;상기 광고 롤링 명령에 대응하여 상기 광고 캠페인 리스트 내의 롤링 대상 캠페인을 선택받는 캠페인 선택부; 및상기 선택된 캠페인에 포함된 하나 이상의 광고를 상기 광고 노출 영역에 노출하도록 제어하는 광고 노출 제어부를 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제6항에 있어서,상기 광고 제어부는,상기 롤링되는 광고 캠페인이 성인 광고를 포함하는지 여부를 판단하는 성인 광고 판단부를 포함하고,상기 성인 광고 판단부는,상기 사용자가 성인인지 여부에 따라 상기 성인 광고를 포함하는 캠페인의 노출 여부를 결정하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제6항에 있어서,상기 광고에 대한 과금을 관리하는 과금 관리부를 더 포함하고,상기 과금 관리부는,상기 광고 노출 영역의 최초 노출 광고에 대하여 과금하고, 상기 광고 롤링 명령에 기초하여 노출되는 광고에 대하여 과금하지 않는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제6항에 있어서,상기 광고에 대한 과금을 관리하는 과금 관리부를 더 포함하고,상기 과금 관리부는,상기 광고 노출 영역의 최초 노출 광고 및 상기 광고 롤링 명령에 기초하여 노출되는 광고 각각에 대하여 과금하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제6항에 있어서,상기 광고에 대한 과금을 관리하는 과금 관리부를 더 포함하고,상기 과금 관리부는,상기 광고 노출 영역의 최초 노출 광고 및 상기 광고 롤링 명령에 기초하여 노출되는 광고 각각에 대하여 가중치를 달리하여 과금하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제1항에 있어서,상기 광고 제어부는,상기 광고 컨트롤 인터페이스를 통해 수신된 상기 사용자의 명령에 따라 상기 광고 노출 영역에 노출되는 광고의 선택 또는 노출되는 광고의 애니메이션 기능을 제어하는 광고 재생 제어부를 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제11항에 있어서,상기 애니메이션 기능은, 상기 광고 노출 영역에 노출되는 광고의 재생, 중지, 저장, 확대 및 축소 중 적어도 하나를 위한 기능을 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제11항에 있어서,상기 광고 재생 제어부는,상기 광고 노출 영역에 광고가 로딩되지 않을 경우, 상기 광고를 대체하는 이미지를 노출하고, 상기 광고의 재생, 중지, 및 저장 중 적어도 하나를 위한 사용자 명령을 수신하지 않는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제1항에 있어서,상기 광고 컨트롤 인터페이스는 상기 사용자에게 노출되는 광고 컨트롤 영역에 설정되고,상기 광고 제어부는,상기 광고 노출 영역에 노출되는 광고의 브랜드명 및 캠페인 설명 중 적어도 하나를 상기 광고 컨트롤 영역에 출력하는 리스트명 출력부를 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 제1항에 있어서,상기 광고 컨트롤 인터페이스는 상기 사용자에게 노출되는 광고 컨트롤 영역에 설정되고,상기 광고 제어부는,상기 광고 노출 영역에 노출하기 위한 광고를 검색하는 광고 검색부를 포함하고,상기 광고 검색부는,상기 광고 컨트롤 영역 내의 검색창을 통해 상기 사용자로부터 쿼리를 입력받는 쿼리 입력부;상기 쿼리에 대응하는 하나 이상의 검색 광고를 사용자에게 제공하는 검색 결과 제공부; 및상기 하나 이상의 검색 광고 중 하나의 광고를 상기 사용자로부터 선택받고, 상기 선택된 광고를 상기 광고 노출 영역에 노출하도록 제어하는 광고 노출 제어부를 포함하는 것을 특징으로 하는 사용자 제어 광고 시스템.
- 복수의 광고를 선택적으로 노출하는 광고 노출 영역과 상기 광고 노출 영역에 노출되는 광고를 제어하기 위한 광고 컨트롤 인터페이스를 제공하는 단계; 및상기 광고 컨트롤 인터페이스를 통해 사용자의 명령을 수신하고, 상기 수신된 명령에 따라 상기 광고 노출 영역과 상호 통신하여 노출되는 광고를 제어하는 단계를 포함하는 사용자 제어 광고 방법.
- 제16항에 있어서,상기 광고 노출 영역에 노출하기 위한 광고 캠페인의 리스트를 추출하는 단계를 더 포함하고,상기 광고 캠페인은,동일한 주제를 갖는 하나 이상의 광고를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제17항에 있어서,상기 광고 캠페인의 리스트를 추출하는 단계는,사용자의 성별, 지역, 나이, 및 광고 노출 시간대 중 적어도 하나를 포함하는 광고 타겟팅 정보를 기초로 하나 이상의 광고 캠페인을 추출하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제17항에 있어서,상기 광고 캠페인의 리스트를 추출하는 단계는,복수의 광고주를 업종별로 분류하는 단계;상기 분류된 광고 업종에 기초하여 하나 이상의 광고를 선택받는 단계; 및상기 선택된 광고에 기초하여 상기 광고 캠페인의 리스트를 구성하는 리스트 구성부를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제17항에 있어서,상기 광고 캠페인의 리스트를 추출하는 단계는,광고 풀(pool)로부터 하나 이상의 광고를 선택받는 단계; 및상기 선택된 광고에 기초하여 상기 광고 캠페인의 리스트를 구성하는 단계를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제17항에 있어서,상기 제어하는 단계는,상기 사용자로부터 광고 롤링 명령을 수신하는 단계;상기 광고 롤링 명령에 대응하여 상기 광고 캠페인 리스트 내의 롤링 대상 캠페인을 선택받는 단계; 및상기 선택된 캠페인에 포함된 하나 이상의 광고를 상기 광고 노출 영역에 노출하도록 제어하는 단계를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제21항에 있어서,상기 제어하는 단계는,상기 롤링되는 광고 캠페인이 성인 광고를 포함하는지 여부를 판단하는 단계; 및상기 사용자가 성인인지 여부에 따라 상기 성인 광고를 포함하는 캠페인의 노출 여부를 결정하는 단계를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제21항에 있어서,상기 광고에 대한 과금을 관리하는 단계를 더 포함하고,상기 과금을 관리하는 단계는,상기 광고 노출 영역의 최초 노출 광고에 대하여 과금하는 단계; 및상기 광고 롤링 명령에 기초하여 노출되는 광고에 대하여 과금하지 않도록 제어하는 단계를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제21항에 있어서,상기 광고에 대한 과금을 관리하는 단계를 더 포함하고,상기 과금을 관리하는 단계는,상기 광고 노출 영역의 최초 노출 광고에 대하여 과금하는 단계; 및상기 광고 롤링 명령에 기초하여 노출되는 광고에 대하여 과금하는 단계를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제21항에 있어서,상기 광고에 대한 과금을 관리하는 단계를 더 포함하고,상기 과금을 관리하는 단계는,상기 광고 노출 영역의 최초 노출 광고에 대하여 제1 가중치를 부여하여 과금하는 단계; 및상기 광고 롤링 명령에 기초하여 노출되는 광고에 대하여 제2 가중치를 부여하여 과금하는 단계를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제16항에 있어서,상기 제어하는 단계는,상기 광고 컨트롤 인터페이스를 통해 상기 사용자의 명령을 수신하는 단계; 및상기 수신된 명령에 따라 상기 광고 노출 영역에 노출되는 광고의 선택 또는 노출되는 광고의 애니메이션 기능을 제어하는 단계를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제26항에 있어서,상기 애니메이션 기능은, 상기 광고 노출 영역에 노출되는 광고의 재생, 중지, 저장, 확대 및 축소 중 적어도 하나를 위한 기능을 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제26항에 있어서,상기 광고의 재생, 정지, 및 저장 중 적어도 하나를 제어하는 단계는,상기 광고 노출 영역에 광고가 로딩되지 않을 경우, 상기 광고를 대체하는 이미지를 노출하고, 상기 광고의 재생, 중지, 및 저장 중 적어도 하나를 위한 사용자 명령을 수신하지 않는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제16항에 있어서,상기 광고 컨트롤 인터페이스는 상기 사용자에게 노출되는 광고 컨트롤 영역에 설정되고,상기 제어하는 단계는,상기 광고 노출 영역에 노출되는 광고의 브랜드명 및 캠페인 설명 중 적어도 하나를 상기 광고 컨트롤 영역에 출력하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제16항에 있어서,상기 광고 컨트롤 인터페이스는 상기 사용자에게 노출되는 광고 컨트롤 영역에 설정되고,상기 제어하는 단계는,상기 광고 컨트롤 영역 내의 검색창을 통해 상기 사용자로부터 쿼리를 입력받는 단계;상기 쿼리에 대응하는 하나 이상의 검색 광고를 사용자에게 제공하는 단계;상기 하나 이상의 검색 광고 중 하나의 광고를 상기 사용자로부터 선택받는 단계; 및상기 선택된 광고를 상기 광고 노출 영역에 노출하도록 제어하는 단계를 포함하는 것을 특징으로 하는 사용자 제어 광고 방법.
- 제16항 내지 제30항 중 어느 한 항의 방법을 실행하기 위한 프로그램이 기록되어 있는 것을 특징으로 하는 컴퓨터에서 판독 가능한 기록 매체.
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JP2011551991A JP5599828B2 (ja) | 2009-02-26 | 2010-02-26 | ユーザ制御広告システムおよびその方法 |
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WO2010098640A3 WO2010098640A3 (ko) | 2010-11-25 |
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PCT/KR2010/001266 WO2010098640A2 (ko) | 2009-02-26 | 2010-02-26 | 사용자 제어 광고 시스템 및 방법 |
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US (1) | US20120047016A1 (ko) |
JP (1) | JP5599828B2 (ko) |
WO (1) | WO2010098640A2 (ko) |
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US20130124295A1 (en) * | 2011-11-14 | 2013-05-16 | Danir Marketing Ab | System, apparatus and method for organizing and presenting offers through virtual channels |
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US20150082239A1 (en) * | 2013-09-13 | 2015-03-19 | Curious Olive, Inc. | Remote Virtualization of Mobile Apps with Transformed Ad Target Preview |
US9996509B1 (en) | 2013-09-30 | 2018-06-12 | Google Llc | System for creating managing and displaying multi-frame based ads on mobile devices |
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- 2010-02-26 JP JP2011551991A patent/JP5599828B2/ja active Active
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Also Published As
Publication number | Publication date |
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JP5599828B2 (ja) | 2014-10-01 |
WO2010098640A3 (ko) | 2010-11-25 |
US20120047016A1 (en) | 2012-02-23 |
JP2012519323A (ja) | 2012-08-23 |
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