WO2012121626A1 - Интерактивная система сопровождения выставок - Google Patents
Интерактивная система сопровождения выставок Download PDFInfo
- Publication number
- WO2012121626A1 WO2012121626A1 PCT/RU2012/000156 RU2012000156W WO2012121626A1 WO 2012121626 A1 WO2012121626 A1 WO 2012121626A1 RU 2012000156 W RU2012000156 W RU 2012000156W WO 2012121626 A1 WO2012121626 A1 WO 2012121626A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- cameras
- signal
- transmitter
- computer
- receiver
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/53—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
- H04H20/61—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for local area broadcast, e.g. instore broadcast
Definitions
- the invention relates to automated information technologies, in particular, to systems for providing remote demonstration of goods and / or services through electronic networks.
- the system provides an interactive acquaintance with the expositions of exhibitions of users located both within the exhibition territory and beyond, including via the Internet.
- an electronic store which contains many stores for servicing buyers of trading floors and many information shopping centers in which information about the goods and services provided is concentrated. Sales areas and information shopping centers are connected to the local network via standard communication lines.
- Each trading room (salon) is equipped with personal computers, monitors or a large television screen connected via a video controller to a special processor.
- Each information shopping center has a server, a processor, a terminal, and a data input and preparation unit, the inputs of which are connected to the outputs of many information data sensors.
- sensors transmitting cameras can be used (see, for example, RU 2156040 C1, published on 09/10/2000).
- An interactive electronic store contains many trading floors connected to a local network, each of which is equipped with a personal computer and a monitor, and many information shopping centers, each of which has a personal computer, a monitor and two transmitting television cameras.
- the trading floor is equipped with electronic video cameras aimed at the seller and the models on display and equipped with a tele-control system of monitoring parameters, a voice communication system that provides a direct dialogue with the buyer.
- Shopping centers are designed as closed booths designed for one or several visitors and equipped with a system for previewing information about a product or service being sold and the means for choosing it, video surveillance system oriented to the place where the buyer is located, a system of settlements for the purchased or ordered goods or services, a voice communication system and a video camera control panel installed in trading floors and a shopping center.
- a manager’s terminal connected to his network has a personal computer, a monitor, and means for voice communication with shopping centers (RU 20979 U1, published on December 10, 2001).
- IPS interactive projection system
- a computer which includes a computer, display means, video camera or other fixing device.
- a computer To create a virtual image on the floor, wall or other coating there is a mirror.
- all IPSs are connected by the Internet via TCP / IP with a control computer.
- An object located in the virtual image area is usually a user of this information system. (RU 2372670 C1, published 10.1 1 .2009).
- a device for conducting promotions, informing about sales and discounts which contains a touch screen, which is an input device, for displaying information about discounts and promotions and generating a set of discounts to be displayed on a printed coupon, printing device, is also known from the prior art.
- the printer is equipped with a paper presence sensor.
- the device is equipped with a video camera that allows you to see the client when using the terminal. Advertising and discount coupons are provided with identification information.
- This embodiment of the device allows inform consumers in an automated mode about ongoing sales, promotions, as well as supply them with coupons for discounts on purchased goods and subsequent participation in promotions (RU 84604 U1, published July 10, 2009).
- a known system for the demonstration and sale of goods including visual images of commercial products, including hidden optical images, such as a bar code or QR code, containing information such as the address of the sales company, name of advertisement, date of advertisement, and product code, means of transmission data for accessing the marketing company’s URL through the exhibition page or a combination of URLs, means for photographing and transmitting images and images, means for converting data into an electrical signal and transmitting it by the user ommunikatsionnoy network (WO 2005096210 A1, published 13.10.2005).
- This system has insufficient consumer qualities, as the buyer receives information from information shopping centers, accumulated in their servers of advertising and information data, and cannot get an answer to additional questions that arise with him regarding the characteristics of the goods and services offered.
- the closest analogue of the claimed system is an interactive electronic system for purchasing goods in remote access mode, including via the Internet, containing cameras connected to the processor unit (computer) through its video signal receiving unit, a microphone of a voice communication device communicated with the specified processor unit through its a block for receiving and transmitting radio signals (RU 81823 U1, published March 27, 2009).
- the task to the solution of which the claimed technical solution is directed, is to create a system for effective interactive support of exhibiting and demonstrating various goods and / or services, for example, when organizing industrial, agricultural, artistic, etc. exhibitions, with the organization of permanent exhibitions of goods in the wholesale of goods, etc.
- the interactive exhibition support system includes, by less'least; one set of equipment to equip at least one exhibition exposition.
- the set of equipment for each exposure includes a microphone, a computer, cameras, a receiver and a signal transmitter.
- One of the cameras is made and placed with the possibility of focusing on the exposure, and the other on the location area of the specialist presenter serving the exposure.
- the computer is equipped with input and output devices, and the signal transmitter is a low-power wireless transmitter, or a transmitter configured to adjust the radius of the coverage area and / or frequency of the transmitted signal.
- Cameras can be a photo and / or video camera, mainly digital.
- the cameras may be wireless cameras and / or video cameras, preferably equipped with WIFI modules and / or interfaces.
- the cameras can be network or IP cameras.
- the microphone is located at the workplace of the specialist presenter, or is fixed on his clothes or his body.
- the signal receiver from the cameras and / or microphone may be an IP video server, preferably a multi-channel type.
- the cameras may be connected to the signal receiver via wired and / or wireless communication.
- Information input or output devices connected to a computer can be a monitor, keyboard, manipulator, audio device.
- the exhibition may be located within at least one indoor or partially enclosed pavilion.
- a low power wireless transmitter may be a WIFI transmitter.
- the low power wireless transmitter may be a Bluetooth transmitter.
- the transmitters can be placed in such a way that the radii of the coverage areas of the transmitters of the neighboring expositions of the exhibition do not intersect.
- the receiver of the signal from the cameras can be a router or a router equipped with, among other things, a WI-FI module.
- the receiver of the signal from the cameras can be a switch or a network bridge.
- the receiver of the signal from the cameras may be a device encoding and / or decoding a video signal.
- the interactive exhibition support system can be additionally equipped with a server or server-type computer.
- the interactive 'exhibition support system can be additionally equipped with communication facilities for at least a part of the equipment and server.
- the server can be equipped with a web interface.
- the web interface can be configured to broadcast images and / or audio from cameras and / or microphones to electronic devices of users of the system.
- the web-based interface can be configured to provide information from a specialist presenter about the number of system users who have left a request to view a presentation.
- the server may be configured to connect remote visitors to electronic devices via a telecommunication network, for example, the Internet.
- a microphone to increase the efficiency of servicing visitors to the exhibition both within its boundaries and to remote users through the use of a set of equipment to equip the expositions of the exhibition, including a microphone, a computer with input and output devices, cameras, a receiver and a transmitter of signals;
- FIG. 1 shows a diagram of the system of a single exhibition
- FIG. Figure 2 shows the layout of the exhibition in plan with the indicated transmitters and the radii of their broadcasting zones.
- the proposed interactive support system for exhibition 1 (i.e., an industrial, agricultural, art, etc. exhibition, a permanent exhibition of goods at wholesale sales, etc.) includes sets of equipment for equipping at least one exposition 2, at least at least one exhibition 1.
- the set of equipment for each exposure 2 includes a microphone 3, a computer 4, cameras 5, a receiver 6 and a transmitter 7 of signals.
- One of the cameras 5 is made and placed with the possibility of focusing on the exhibits of the exposition, and the other is made and placed with the possibility of focusing on the location of the specialist presenter (presenter), the computer 4 is equipped with input and output devices.
- the signal transmitter 7 is a low-power wireless transmitter, or a transmitter configured to adjust the radius of the coverage area and / or frequency of the transmitted signal.
- Cameras 5 are photo or video cameras and are connected to a signal receiver via wired and / or wireless communication.
- Information input or output devices connected to a computer are a monitor, keyboard, manipulator, and audio device.
- Expositions 2 of exhibition 1 are located within at least one indoor or partially enclosed pavilion 8. They can be stands 9 with objects 10 to be displayed and a presentation specialist workstation equipped with a computer 4, which includes at least a printed circuit board , processor, RAM, storage device, input and output information, as well as a video adapter.
- the low power wireless transmitter 7 is a radio transmitter with a small broadcast radius of not more than 10 m, preferably 0.5-2 m.
- a wireless radio transmitter can be a transmitter equipped with a Wi-Fi or Bluetooth module, configured to receive and / or transmit information in IEEE formats 802.1 1 b and / or IEEE 802.1 1 a and / or IEEE 802.1 1 g, preferably in IEEE 802.1 1 ⁇ format at speeds of up to 480 Mb / s, and / or a radio module, for example Bluetooth, configured to receive and / or transmitting information in 1 .1 -4.0 formats with a data transfer rate of up to 1 Mbps.
- a wireless transmitter 7 can also be a properly configured router (not shown conventionally) connected to a computer 4. The transmitters 7 are located inside the pavilions 8 or in the immediate vicinity of them so that the radii of the coverage (broadcast) zones of the transmitters of the neighboring pavilions 8 shows 1 do not intersect (Fig. 2).
- the exhibition support system is equipped with a server 1 1 or a server-type computer, to which, through communication equipment, receivers 6 of signals from cameras 5 and microphones 3 of the expositions of exhibition 1 are connected.
- the receiver 6 of the signal from the cameras 5 and microphones 3 is a device encoding and / or decoding a video signal.
- the receiver 6 of the signal from cameras 5 and microphones 3 of exposition 2 of exhibition 1 can be switches, network bridges, routers, including WIFI routers 12.
- the receiver 6 of the signal from cameras 5 are several devices interconnected, for example, an encoding and / or decoding device 13 and a router 14. These several devices can b They are combined into one device such as a multi-channel ⁇ -video server.
- the receiver 6 is connected to a server 1 1 equipped with a web interface through which remote visitors using their electronic devices 15 equipped with network modules and corresponding interfaces can receive information about the exposed objects of the expositions of one or several exhibitions at once.
- Such devices there may be personal stationary computers of visitors, as well as portable devices such as laptops and netbooks, various PDA devices, smartphones, mobile phones, etc.
- the computer included in the equipment of each exposition also has a web-interface, through which the specialist-presenter can estimate the number of visitors interested in viewing the presentation of the exposition, as well as exchange information with visitors - answer questions, etc.
- Server 1 1 is configured to connect remote visitors to electronic devices via a telecommunication network, for example, the Internet. Inside each exposition, cameras 5 are placed, one of which is directed to the general plan of the displayed objects 10 of exposure 2, and the other to the location area of the presenter. A microphone is attached to the clothes of the specialist presenter or directly to the specialist presenter or at his workplace for communication with remote visitors.
- the signal receiver b and / or computer 4 are connected to the server 1 1 by means of switching equipment.
- the computer 4 it is possible to connect cameras to computer 4 both directly and through a router, for example, WI-FI router 12.
- the computer and / or router will act as a receiver of the signal from the cameras.
- information input and output devices are connected to the computer — a keyboard monitor, a manipulator (mouse), as well as at least one low-power transmitter or a transmitter configured to adjust the radius of the coverage zone and / or frequency of the transmitted signal.
- transmitters configured to adjust the radius of the coverage area and / or frequency of the transmitted signal, they are adjusted depending on the size and configuration of the exposure, as well as the location of adjacent exposures so that the coverage areas of the transmitters of neighboring exposures do not intersect.
- the computer and / or successor connect to the server, turn on the transmitters.
- Interactive exhibition tracking system works as follows. Cameras 5 and microphone 3 of each exposure 2 transmit the image to server 1 through signal 6 receiver. Through the web-interface, the image is transmitted to remote visitors 15.
- the web-interface is a site equipped with specialized software.
- the site has a display of the exhibition, for example, in the form of a map or Ze-model or pseudo-three-dimensional model. Schematic or photorealistic images of expositions 2 and pavilions are located on the site like the real configuration of exhibition 1.
- the user can get into the section of the site that corresponds to a specific real exposure 2 by clicking on the link on the map. Also, visitors can get to exposition 2 by selecting it from the list of expositions 2, reading a brief annotation, or by clicking on the advertising link posted on the Internet.
- a remote visitor is interested in the objects of exposure 2 displayed, he can, using the tools of the site’s software, contact the presenter via video communication using cameras 5 or via chat.
- the specialist-presenter is also informed about the received application via the website software and, depending on the requirements, can either conduct a tour of the exposition or accept the application left by the visitor.
- the presenter will inform visitors of their readiness by sending them messages via the site’s software, including via SMS or chat audio signals, etc. In the preferred case, the presenter does not see the users themselves, only the total number of applications left, the number of visitors waiting and other available information about them.
- remote visitors can ask questions to the presenter using the chat or through microphones and broadcasting the audio signal over the network and playing it in the audio device of the presenter.
- the specialist-presenter answers the question of one of the remote visitors, all other visitors can hear his answer in real time.
- the system can significantly increase the convenience of use and presentation of material, both for remote visitors and those directly at the exhibition, as well as provide the organizers with the collection of statistical material, which in the future can serve to increase the efficiency of exhibiting specific exhibition objects.
- several exhibitions can be serviced within one system, and all materials, including maps, photos, statistical and other information, can be archived and made publicly available on the same site.
- visitors will be able to familiarize themselves not only with the current exhibition, but also with the materials of previous exhibitions, and organizers will be able to evaluate the dynamics of the effectiveness of the expositions.
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Human Resources & Organizations (AREA)
- Strategic Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Operations Research (AREA)
- Theoretical Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Quality & Reliability (AREA)
- Tourism & Hospitality (AREA)
- Physics & Mathematics (AREA)
- Development Economics (AREA)
- Educational Administration (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Telephonic Communication Services (AREA)
- Studio Devices (AREA)
Abstract
Description
Claims
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2013600109U JP3196713U (ja) | 2011-03-05 | 2012-03-02 | 双方向の展示支援システム |
DE212012000069U DE212012000069U1 (de) | 2011-03-05 | 2012-03-02 | Interaktives Messe-Führungssystem |
CN201290000226.6U CN203386233U (zh) | 2011-03-05 | 2012-03-02 | 交互式展会支持系统 |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
RU2011108541 | 2011-03-05 | ||
RU2011108541 | 2011-03-05 | ||
RU2011127499 | 2011-07-05 | ||
RU2011127499 | 2011-07-05 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2012121626A1 true WO2012121626A1 (ru) | 2012-09-13 |
Family
ID=46798427
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/RU2012/000156 WO2012121626A1 (ru) | 2011-03-05 | 2012-03-02 | Интерактивная система сопровождения выставок |
Country Status (4)
Country | Link |
---|---|
JP (1) | JP3196713U (ru) |
CN (1) | CN203386233U (ru) |
DE (1) | DE212012000069U1 (ru) |
WO (1) | WO2012121626A1 (ru) |
Families Citing this family (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN105007620A (zh) * | 2014-12-31 | 2015-10-28 | 泰斗微电子科技有限公司 | 一种室内外定位方法及系统 |
CN108090683A (zh) * | 2017-12-27 | 2018-05-29 | 于业军 | 一种实体展会数字化展示系统 |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
RU2090011C1 (ru) * | 1995-06-28 | 1997-09-10 | Закрытое акционерное общество "Техно-ТМ" | Устройство кодирования-декодирования видеосигнала изображений |
RU20979U1 (ru) * | 2001-06-08 | 2001-12-10 | Горелик Самуил Лейбович | Интерактивный электронный магазин |
US20080204249A1 (en) * | 2007-02-26 | 2008-08-28 | Kai-Cheng Chang | Radio frequency identification systems for electronic devices |
RU81823U1 (ru) * | 2008-07-31 | 2009-03-27 | Артур Ахсарбекович МИЛЬДЗИХОВ | Интерактивная электронная система приобретения товаров в режиме удаленного доступа (варианты) |
Family Cites Families (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
RU2156040C1 (ru) | 1999-04-28 | 2000-09-10 | Горелик Самуил Лейбович | Интерактивная рекламно-информационная сеть мультимедийных салонов |
RU2235369C2 (ru) | 2002-09-09 | 2004-08-27 | Филатов Олег Владимирович | Способ рекламирования товаров и услуг и устройство для его осуществления |
JP3929450B2 (ja) | 2004-03-30 | 2007-06-13 | 株式会社エム・エム・シー | 商品販売システム、それに用る商品販売用印刷物及びその印刷方法 |
RU2372670C1 (ru) | 2008-09-26 | 2009-11-10 | Общество с ограниченной ответственностью "Б.С. Графика" | Способ рекламирования с использованием интерактивных эффектов |
RU84604U1 (ru) | 2009-04-01 | 2009-07-10 | Алексей Георгиевич Бегляров | Устройство для проведения рекламных акций, информирования о распродажах и скидках |
-
2012
- 2012-03-02 JP JP2013600109U patent/JP3196713U/ja not_active Expired - Fee Related
- 2012-03-02 CN CN201290000226.6U patent/CN203386233U/zh not_active Expired - Fee Related
- 2012-03-02 DE DE212012000069U patent/DE212012000069U1/de not_active Expired - Lifetime
- 2012-03-02 WO PCT/RU2012/000156 patent/WO2012121626A1/ru active Application Filing
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
RU2090011C1 (ru) * | 1995-06-28 | 1997-09-10 | Закрытое акционерное общество "Техно-ТМ" | Устройство кодирования-декодирования видеосигнала изображений |
RU20979U1 (ru) * | 2001-06-08 | 2001-12-10 | Горелик Самуил Лейбович | Интерактивный электронный магазин |
US20080204249A1 (en) * | 2007-02-26 | 2008-08-28 | Kai-Cheng Chang | Radio frequency identification systems for electronic devices |
RU81823U1 (ru) * | 2008-07-31 | 2009-03-27 | Артур Ахсарбекович МИЛЬДЗИХОВ | Интерактивная электронная система приобретения товаров в режиме удаленного доступа (варианты) |
Non-Patent Citations (1)
Title |
---|
NOVY NOKIA ASHA: "Mobilnye ustroistva. Analitika i poleznaya informatsiya. Bluetooth", BLUETOOTH: TEKHNOLOGIYA I EE PRIMENENIE, 11 April 2001 (2001-04-11), pages 1, Retrieved from the Internet <URL:http://www.ixbt.com/mobile/review/bluetooth-2.shtml> [retrieved on 20120619] * |
Also Published As
Publication number | Publication date |
---|---|
CN203386233U (zh) | 2014-01-08 |
JP3196713U (ja) | 2015-04-02 |
DE212012000069U1 (de) | 2013-10-15 |
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