WO2010093169A3 - 데이터의 전환 가치를 결정하는 시스템 및 방법 - Google Patents

데이터의 전환 가치를 결정하는 시스템 및 방법 Download PDF

Info

Publication number
WO2010093169A3
WO2010093169A3 PCT/KR2010/000834 KR2010000834W WO2010093169A3 WO 2010093169 A3 WO2010093169 A3 WO 2010093169A3 KR 2010000834 W KR2010000834 W KR 2010000834W WO 2010093169 A3 WO2010093169 A3 WO 2010093169A3
Authority
WO
WIPO (PCT)
Prior art keywords
value
determining
advertisement data
data
providing service
Prior art date
Application number
PCT/KR2010/000834
Other languages
English (en)
French (fr)
Other versions
WO2010093169A2 (ko
Inventor
박종호
Original Assignee
엔에이치엔비즈니스플랫폼 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 엔에이치엔비즈니스플랫폼 주식회사 filed Critical 엔에이치엔비즈니스플랫폼 주식회사
Priority to JP2011549078A priority Critical patent/JP5558494B2/ja
Priority to US13/148,910 priority patent/US20110313866A1/en
Publication of WO2010093169A2 publication Critical patent/WO2010093169A2/ko
Publication of WO2010093169A3 publication Critical patent/WO2010093169A3/ko

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

광고 데이터의 전환 가치를 결정하는 시스템 및 방법을 개시한다. 가치결정 시스템은 광고주의 광고 데이터를 등록하고 노출하기 위한 광고 서비스를 제공하기 위해 데이터베이스에서 광고 데이터를 추출하고, 추출된 광고 데이터의 서비스 상태 전환에 대한 전환 가치를 결정하며, 추출된 광고 데이터와 전환 가치를 이용하여 광고주에게 제안할 수 있다.
PCT/KR2010/000834 2009-02-10 2010-02-10 데이터의 전환 가치를 결정하는 시스템 및 방법 WO2010093169A2 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2011549078A JP5558494B2 (ja) 2009-02-10 2010-02-10 データの転換価値を決定するシステムおよび方法
US13/148,910 US20110313866A1 (en) 2009-02-10 2010-02-10 System and method for determining a value of a data-providing service upgrade

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020090010549A KR101021400B1 (ko) 2009-02-10 2009-02-10 무료로 등록된 데이터의 가치를 결정하는 시스템 및 방법
KR10-2009-0010549 2009-02-10

Publications (2)

Publication Number Publication Date
WO2010093169A2 WO2010093169A2 (ko) 2010-08-19
WO2010093169A3 true WO2010093169A3 (ko) 2010-11-18

Family

ID=42562177

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2010/000834 WO2010093169A2 (ko) 2009-02-10 2010-02-10 데이터의 전환 가치를 결정하는 시스템 및 방법

Country Status (4)

Country Link
US (1) US20110313866A1 (ko)
JP (1) JP5558494B2 (ko)
KR (1) KR101021400B1 (ko)
WO (1) WO2010093169A2 (ko)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11003729B2 (en) * 2012-12-12 2021-05-11 Google Llc Providing search results based on a compositional query
US20140324599A1 (en) * 2013-04-29 2014-10-30 Yahoo! Inc. System and method for booking an online advertising campaign
US20140324604A1 (en) * 2013-04-29 2014-10-30 Yahoo! Inc. System and method for producing proposed online advertisements from pre-existing advertising creatives
US9460451B2 (en) 2013-07-01 2016-10-04 Yahoo! Inc. Quality scoring system for advertisements and content in an online system
US10134053B2 (en) 2013-11-19 2018-11-20 Excalibur Ip, Llc User engagement-based contextually-dependent automated pricing for non-guaranteed delivery
KR102040108B1 (ko) * 2017-07-19 2019-11-04 김동출 가성비 높은 광고 방식 추천 방법
KR102522219B1 (ko) * 2022-06-30 2023-04-17 주식회사 에이젠글로벌 데이터 이코노미에서 금융 데이터 가치 측정 방법 및 이러한 방법을 수행하는 장치

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010000492A (ko) * 2000-04-24 2001-01-05 김진국 반응형 인터넷광고시스템 및 그 방법
US20040267725A1 (en) * 2003-06-30 2004-12-30 Harik Georges R Serving advertisements using a search of advertiser Web information
US20050154717A1 (en) * 2004-01-09 2005-07-14 Microsoft Corporation System and method for optimizing paid listing yield
WO2006014562A1 (en) * 2004-07-08 2006-02-09 Overture Services, Inc. Database search system and method of determining a value of a keyword in a search
KR20060121923A (ko) * 2003-11-04 2006-11-29 클라리아 코포레이션 인터넷 상의 웹사이트들의 동작을 분석하기 위한 방법 및툴

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002099842A (ja) * 2000-09-26 2002-04-05 Fujitsu Ltd 広告サイト運営システム
US20030101126A1 (en) * 2001-11-13 2003-05-29 Cheung Dominic Dough-Ming Position bidding in a pay for placement database search system
JP2003196197A (ja) * 2001-12-28 2003-07-11 Pfu Ltd 広告管理プログラム、広告管理方法および広告管理装置
JP2004021609A (ja) * 2002-06-17 2004-01-22 Toppan Printing Co Ltd 広告配信支援システム及びその方法
US20050086105A1 (en) * 2003-10-17 2005-04-21 Mcfadden Jeffrey A. Optimization of advertising campaigns on computer networks
JP4039421B2 (ja) * 2004-11-29 2008-01-30 ヤマハ株式会社 広告用記録可能型光ディスクおよび広告画像形成方法、並びに、光ディスク記録装置
JP2006235877A (ja) * 2005-02-23 2006-09-07 Nippon Telegr & Teleph Corp <Ntt> 広告料金設定システムおよび広告料金設定プログラム
US7739708B2 (en) * 2005-07-29 2010-06-15 Yahoo! Inc. System and method for revenue based advertisement placement
US7809731B2 (en) * 2005-07-29 2010-10-05 Yahoo! Inc. System and method for reordering a result set copyright notice
US20070100801A1 (en) * 2005-10-31 2007-05-03 Celik Aytek E System for selecting categories in accordance with advertising
JP2007199382A (ja) * 2006-01-26 2007-08-09 Sony Corp 広告配信システム、配信管理装置、配信管理方法、プログラム
ITPO20080002A1 (it) * 2008-01-22 2009-07-23 Riccardo Vieri Sistema e metodo per la generazione di pubblicita' contestuale durante l'invio di sms, relativo dispositivo e interfaccia.
US8396738B1 (en) * 2008-02-22 2013-03-12 Bank Of America Corporation System and method for evaluating third party marketing services

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010000492A (ko) * 2000-04-24 2001-01-05 김진국 반응형 인터넷광고시스템 및 그 방법
US20040267725A1 (en) * 2003-06-30 2004-12-30 Harik Georges R Serving advertisements using a search of advertiser Web information
KR20060121923A (ko) * 2003-11-04 2006-11-29 클라리아 코포레이션 인터넷 상의 웹사이트들의 동작을 분석하기 위한 방법 및툴
US20050154717A1 (en) * 2004-01-09 2005-07-14 Microsoft Corporation System and method for optimizing paid listing yield
WO2006014562A1 (en) * 2004-07-08 2006-02-09 Overture Services, Inc. Database search system and method of determining a value of a keyword in a search

Also Published As

Publication number Publication date
JP5558494B2 (ja) 2014-07-23
KR20100091380A (ko) 2010-08-19
KR101021400B1 (ko) 2011-03-14
WO2010093169A2 (ko) 2010-08-19
JP2012517634A (ja) 2012-08-02
US20110313866A1 (en) 2011-12-22

Similar Documents

Publication Publication Date Title
WO2010093169A3 (ko) 데이터의 전환 가치를 결정하는 시스템 및 방법
WO2012070901A3 (ko) 부가 서비스 수신 방법 및 그를 이용한 영상 표시 장치
WO2012108708A3 (ko) 지역 광고 시스템 및 지역 광고 가격 산출 방법
EP2146292B8 (en) Method and apparatus for extracting information from a database
EP2394243A4 (en) METHODS AND SYSTEMS FOR ESTABLISHING AN IDENTITY TRUST DATABASE
WO2009099985A3 (en) Multi-version mobile advertisements
WO2011130442A3 (en) Advertising viewing and referral incentive system
EP2443597A4 (en) METHOD AND SYSTEM FOR VERIFYING TRANSACTION DATA FROM DATABASE OPERATIONS
WO2014043287A3 (en) Methods and systems for estimating recoverable utility revenue
WO2010039378A3 (en) System and method for context enhanced ad creation
WO2010045424A3 (en) Mobile device advertising
WO2011051816A3 (en) System and method for obtaining document information
WO2011011387A3 (en) Optimizing ads by customization for a target device
WO2010090783A3 (en) User interface for interest-based targeted marketing
WO2011059243A3 (en) Server, user terminal, and service providing method, and control method thereof
WO2009140444A3 (en) System and method for distributing coupon content and transactional advertisements
WO2013059843A3 (en) Billboard billing system and method
WO2011126280A3 (ko) Drm을 이용한 광고 컨텐트 갱신 방법
WO2010036021A3 (ko) 광고 노출량 조절 방법 및 시스템
WO2010129714A3 (en) System and method for multilingual transcription service with automated notification services
WO2013012726A3 (en) Accelerated software services delivery system
WO2010032928A3 (ko) 입찰 시작가를 이용한 광고 제공 방법 및 시스템
WO2010027225A3 (ko) 광고 제공 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
WO2010005259A3 (ko) 시간 및 시간에 따른 효용에 기초하여 광고를 제공하는 방법 및 시스템
WO2012086982A3 (ko) 표시 제어 장치, 표시 제어 방법 및 프로그램

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 10741387

Country of ref document: EP

Kind code of ref document: A2

WWE Wipo information: entry into national phase

Ref document number: 2011549078

Country of ref document: JP

NENP Non-entry into the national phase

Ref country code: DE

WWE Wipo information: entry into national phase

Ref document number: 13148910

Country of ref document: US

122 Ep: pct application non-entry in european phase

Ref document number: 10741387

Country of ref document: EP

Kind code of ref document: A2