WO2010005259A3 - 시간 및 시간에 따른 효용에 기초하여 광고를 제공하는 방법 및 시스템 - Google Patents

시간 및 시간에 따른 효용에 기초하여 광고를 제공하는 방법 및 시스템 Download PDF

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Publication number
WO2010005259A3
WO2010005259A3 PCT/KR2009/003787 KR2009003787W WO2010005259A3 WO 2010005259 A3 WO2010005259 A3 WO 2010005259A3 KR 2009003787 W KR2009003787 W KR 2009003787W WO 2010005259 A3 WO2010005259 A3 WO 2010005259A3
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WIPO (PCT)
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per time
providing advertisement
advertisement based
use per
time
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PCT/KR2009/003787
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English (en)
French (fr)
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WO2010005259A2 (ko
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
Original Assignee
엔에이치엔비지니스플랫폼 주식회사
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Priority to JP2011517356A priority Critical patent/JP5703213B2/ja
Publication of WO2010005259A2 publication Critical patent/WO2010005259A2/ko
Publication of WO2010005259A3 publication Critical patent/WO2010005259A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

시간 및 시간에 따른 효용에 기초하여 광고를 제공하는 방법 및 시스템을 개시한다. 광고 제공 방법은 적어도 하나의 광고 영역에 대해 시간에 따른 효용가를 결정하는 단계 및 상기 시간 및 상기 효용가에 기초하여 상기 광고 영역을 통해 광고를 제공하는 단계를 포함한다.
PCT/KR2009/003787 2008-07-10 2009-07-10 시간 및 시간에 따른 효용에 기초하여 광고를 제공하는 방법 및 시스템 WO2010005259A2 (ko)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2011517356A JP5703213B2 (ja) 2008-07-10 2009-07-10 広告提供方法および広告提供システム

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020080067080A KR101035784B1 (ko) 2008-07-10 2008-07-10 시간 및 시간에 따른 효용에 기초하여 광고를 제공하는방법 및 시스템
KR10-2008-0067080 2008-07-10

Publications (2)

Publication Number Publication Date
WO2010005259A2 WO2010005259A2 (ko) 2010-01-14
WO2010005259A3 true WO2010005259A3 (ko) 2010-05-27

Family

ID=41507594

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/003787 WO2010005259A2 (ko) 2008-07-10 2009-07-10 시간 및 시간에 따른 효용에 기초하여 광고를 제공하는 방법 및 시스템

Country Status (3)

Country Link
JP (1) JP5703213B2 (ko)
KR (1) KR101035784B1 (ko)
WO (1) WO2010005259A2 (ko)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101698563B1 (ko) * 2011-06-21 2017-01-23 네이버 주식회사 순위 보장형 광고상품의 노출순위 결정 및 과금방법, 시스템 및 컴퓨터 판독 가능한 기록매체
WO2015141932A1 (ko) * 2014-03-21 2015-09-24 에스케이플래닛 주식회사 광고 제공 방법 및 이를 위한 장치
JP6736508B2 (ja) * 2017-03-16 2020-08-05 ヤフー株式会社 抽出装置、抽出方法および抽出プログラム
JP2020119412A (ja) 2019-01-28 2020-08-06 ソニー株式会社 情報処理装置、情報処理方法、及びプログラム
CN113222633A (zh) * 2020-02-04 2021-08-06 张勇强 广告商组队竞争分时间段广告位的广告方法
CN111737646B (zh) * 2020-05-15 2023-04-21 广州小迈网络科技有限公司 广告推广的效果评估数据处理方法、系统和存储介质
CN111967899B (zh) * 2020-07-31 2023-08-15 深圳市彬讯科技有限公司 商家线上广告投放方法、装置、计算机设备及存储介质

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010045594A (ko) * 1999-11-05 2001-06-05 황병주 시간 스케쥴링된 배너 광고 제공 장치 및 그 방법
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법
KR20080032512A (ko) * 2006-10-10 2008-04-15 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003132231A (ja) * 2001-10-23 2003-05-09 Fuji Photo Film Co Ltd Ｗｅｂサービスアクセス手段販売方法およびシステム
KR100545057B1 (ko) 2003-10-31 2006-01-24 고정찬 웹 기반 미디어 광고 효과의 정량적 산출 및 광고 제어시스템
US20070060114A1 (en) * 2005-09-14 2007-03-15 Jorey Ramer Predictive text completion for a mobile communication facility
JP2007241894A (ja) * 2006-03-10 2007-09-20 Matsushita Electric Ind Co Ltd ネットワーク上での広告入札方法及び広告入札情報提供サーバ
JP4685067B2 (ja) * 2006-11-30 2011-05-18 株式会社 イーエムネット キーワードを用いた広告現況提供方法、広告代行方法及び広告代行システム

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010045594A (ko) * 1999-11-05 2001-06-05 황병주 시간 스케쥴링된 배너 광고 제공 장치 및 그 방법
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법
KR20080032512A (ko) * 2006-10-10 2008-04-15 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Also Published As

Publication number Publication date
JP2011527798A (ja) 2011-11-04
WO2010005259A2 (ko) 2010-01-14
KR101035784B1 (ko) 2011-05-20
KR20100006746A (ko) 2010-01-21
JP5703213B2 (ja) 2015-04-15

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