WO2010068044A3 - 양방향 티브이에서의 광고 또는 설문조사를 위한 전용 채널 운영 및 보상시스템과 그 방법 - Google Patents

양방향 티브이에서의 광고 또는 설문조사를 위한 전용 채널 운영 및 보상시스템과 그 방법 Download PDF

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Publication number
WO2010068044A3
WO2010068044A3 PCT/KR2009/007373 KR2009007373W WO2010068044A3 WO 2010068044 A3 WO2010068044 A3 WO 2010068044A3 KR 2009007373 W KR2009007373 W KR 2009007373W WO 2010068044 A3 WO2010068044 A3 WO 2010068044A3
Authority
WO
WIPO (PCT)
Prior art keywords
survey
advertising
interactive
information
advertiser
Prior art date
Application number
PCT/KR2009/007373
Other languages
English (en)
French (fr)
Other versions
WO2010068044A2 (ko
WO2010068044A9 (ko
Inventor
최병섭
Original Assignee
Choe Byeong-Seob
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Choe Byeong-Seob filed Critical Choe Byeong-Seob
Publication of WO2010068044A2 publication Critical patent/WO2010068044A2/ko
Publication of WO2010068044A3 publication Critical patent/WO2010068044A3/ko
Publication of WO2010068044A9 publication Critical patent/WO2010068044A9/ko

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/38—Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/82—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself the transmission system being the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • Health & Medical Sciences (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

본 발명은 양방향 TV에서의 광고 또는 설문조사를 위한 전용 방송채널(VOD 형태의 서비스채널 포함) 운용 및 보상시스템과 그 방법에 관한 것으로, 광고주 또는 설문 조사자로부터 광고 또는 설문조사를 위한 콘텐츠정보 및 하나 이상의 광고 또는 설문조사 대행 약정정보를 입력받아 양방향 TV의 광고/설문 전용 채널로 송출하거나 송출된 콘텐츠 정보에 대한 광고 시청 또는 설문조사 응답 결과를 수집하는 운용자 서버; 광고주 또는 설문조사자가 운용자 서버에 접속하여 광고 또는 설문조사에 필요한 약정정보, 광고/설문 콘텐츠 정보, 광고주/설문조사자 회원 정보를 입력하는 광고주 또는 설문 조사자 단말기; 시청자 및 설문응답자가 양방향 TV의 광고/설문 전용채널에 접속하여 시청자 및 설문응답자의 회원정보를 입력하고, 광고/설문 콘텐츠 정보를 수신하여 시청 또는 응답 후 그 결과를 상기 운용자 서버에 전달하는 시청자 또는 설문 응답자 단말기;를 포함하는 양방향 TV에서의 광고 또는 설문조사를 위한 전용 채널 운영 및 보상시스템을 제공하여, 세분화된 분류별 타겟에 의한 광고 또는 설문조사, 및 그 결과 수집이 가능하도록 하여 신속한 모니터링이 가능하고, 효과측정이 매우 용이하게 한다.
PCT/KR2009/007373 2008-12-11 2009-12-10 양방향 티브이에서의 광고 또는 설문조사를 위한 전용 채널 운영 및 보상시스템과 그 방법 WO2010068044A2 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2008-0125729 2008-12-11
KR1020080125729A KR100928624B1 (ko) 2008-12-11 2008-12-11 양방향 티브이에서의 광고 또는 설문조사를 위한 전용 채널운영 및 보상시스템과 그 방법

Publications (3)

Publication Number Publication Date
WO2010068044A2 WO2010068044A2 (ko) 2010-06-17
WO2010068044A3 true WO2010068044A3 (ko) 2010-09-10
WO2010068044A9 WO2010068044A9 (ko) 2010-10-28

Family

ID=41605452

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/007373 WO2010068044A2 (ko) 2008-12-11 2009-12-10 양방향 티브이에서의 광고 또는 설문조사를 위한 전용 채널 운영 및 보상시스템과 그 방법

Country Status (2)

Country Link
KR (1) KR100928624B1 (ko)
WO (1) WO2010068044A2 (ko)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101223317B1 (ko) * 2012-08-24 2013-01-21 조대엽 디지털 방송매체 기반의 양방향 실시간 여론조사 서비스시스템
KR101223344B1 (ko) 2012-08-24 2013-01-16 조대엽 디지털 방송매체 기반의 양방향 실시간 여론조사 서비스 방법 및 이를 실행하기 위한 프로그램이 기록된 기록매체
KR20210035519A (ko) 2019-09-24 2021-04-01 주식회사 마크로밀엠브레인 빅데이터와 설문을 활용한 통합형 광고효과평가 지원시스템

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000054357A (ko) * 2000-06-02 2000-09-05 조영훈 인터넷상에서 양방향 동영상 매체를 이용한 광고 방법 및그 시스템
KR20020021931A (ko) * 2000-09-18 2002-03-23 구자홍 인터넷 티브이를 이용한 광고 방송 제공 장치 및 방법
KR20040004723A (ko) * 2002-06-25 2004-01-14 주식회사 케이티 디지털 컨텐츠를 이용한 온라인 설문조사 방법

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000054357A (ko) * 2000-06-02 2000-09-05 조영훈 인터넷상에서 양방향 동영상 매체를 이용한 광고 방법 및그 시스템
KR20020021931A (ko) * 2000-09-18 2002-03-23 구자홍 인터넷 티브이를 이용한 광고 방송 제공 장치 및 방법
KR20040004723A (ko) * 2002-06-25 2004-01-14 주식회사 케이티 디지털 컨텐츠를 이용한 온라인 설문조사 방법

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Publication number Publication date
WO2010068044A2 (ko) 2010-06-17
WO2010068044A9 (ko) 2010-10-28
KR100928624B1 (ko) 2009-11-26

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