WO2009079928A1 - Procédé et système d'application de gestion électronique - Google Patents

Procédé et système d'application de gestion électronique Download PDF

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Publication number
WO2009079928A1
WO2009079928A1 PCT/CN2008/070066 CN2008070066W WO2009079928A1 WO 2009079928 A1 WO2009079928 A1 WO 2009079928A1 CN 2008070066 W CN2008070066 W CN 2008070066W WO 2009079928 A1 WO2009079928 A1 WO 2009079928A1
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WO
WIPO (PCT)
Prior art keywords
commerce application
information
module
recommended
application method
Prior art date
Application number
PCT/CN2008/070066
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English (en)
Chinese (zh)
Inventor
Xiwei Tang
Original Assignee
Xiwei Tang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
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Publication of WO2009079928A1 publication Critical patent/WO2009079928A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to the field of electronic commerce, and in particular to an electronic commerce application method and system thereof.
  • E-commerce refers to a new concept-based business transaction that will be formed by electronic means and technology in all processes of goods or services transactions.
  • E-commerce is generated by the debut of the virtual market of online e-shopping.
  • the environment has brought many changes, that is, the purchaser is not bound by time and place, can purchase the desired goods, and the business can conduct business regardless of time and place.
  • the current e-commerce for online shopping is a trend and trend.
  • the network can provide all-weather personalized service without borders. On the one hand, it can quickly spread commodity information at low cost, so that store operators can greatly reduce the cost of traditional operating stores. On the other hand, it also allows consumers to reduce the price of traditional dealers by layer-by-layer, enjoy more reasonable prices or discounts, and avoid the fatigue of shopping on the streets.
  • This kind of e-commerce can reduce the circulation between buyers and producers in terms of enterprises and industries. By this means, the price competitiveness can be improved, the circulation costs and rental buildings and other operating expenses can be reduced, and the product prices can be lowered.
  • the intangible goods and services can be quickly spread through the Internet, but the current e-commerce websites mainly aim at satisfying the search requirements of netizens, and the system database is large but the products are not New, difficult to attract consumers.
  • the technical problem to be solved by the present invention is to provide an e-commerce application method and system thereof, selectively promoting limited generalized commodities, thereby attracting consumers through continuous updating of commodities; and providing lottery marketing activities to attract consumers Participation in the general merchandise marketing activities of this website.
  • an embodiment of the present invention provides an e-commerce application method, which is applied to an e-commerce website system, and the method includes:
  • the member of the enterprise publishes the goods for sale
  • the member chooses to purchase the product
  • the member recommends the item to other consumers.
  • an embodiment of the present invention provides an e-commerce application system, which is applied to an electronic business activity, and the system includes:
  • a member management system for registering a user as a member of the system and logging into the system or enterprise to register as a corporate member of the system or logging into the system, including a member registration system, a member login system, a corporate registration system, and an enterprise login a system; a merchandise management system for managing goods for sale;
  • a merchandise purchasing system for the member to purchase the merchandise for sale
  • a recommendation management system for the member to recommend the merchandise to other consumers and the management of the virtual currency and the commission
  • a price reporting system for the member to report the price of the product displayed by the system
  • the lottery marketing system is used for the member to perform number betting and number inquiry, including the member lottery purchase system and the number inquiry system.
  • Embodiments of the present invention can promote the promotion of intangible goods such as brands or activities other than selling tangible goods, and selectively promote limited generalized products through the setting of the product promotion period in the product database, thereby continuously updating the products. Attracting consumers; providing lottery marketing activities to attract consumers' participation in the general merchandising marketing activities of this website.
  • FIG. 1 is a schematic structural diagram of an e-commerce application system according to an embodiment of the present invention
  • FIG. 2 is a schematic diagram of a conference registration interface of the member management system in FIG.
  • FIG. 3 is a flow chart of steps of an e-commerce application method according to an embodiment of the present invention.
  • FIG. 4 is a flow chart showing specific steps of an enterprise member joining the system and publishing an item in the e-commerce application method according to the embodiment of the present invention.
  • FIG. 1 is a schematic structural diagram of an e-commerce application system according to an embodiment of the present invention. As shown in FIG. 1, the system includes:
  • a member management system for registering a user as a member of the system and logging into the system or enterprise to register as a corporate member of the system or logging into the system, including a member registration system, a member login system, a corporate registration system, and an enterprise login System
  • a merchandise purchasing system for the member to purchase the merchandise for sale
  • a recommendation management system for the member to recommend the merchandise to other consumers and the management of the virtual currency and the commission
  • a price reporting system for the member to report the price of the product displayed by the system
  • the lottery marketing system is used for the member to perform number betting and number inquiry, including the member lottery purchase system and the number inquiry system.
  • the "Personal User Registration Page” interface as shown in Figure 2, in the basic data entry interface, the registration form contains the following fields:
  • Email Fill in the member's email address to receive information about the website; 5. Real Name: Must be truthfully filled out, used for identity insurance during lottery marketing activities;
  • ID number You can choose to fill in, but the ID number is an important proof of authentication for lottery marketing activities.
  • members can manage or modify the member information after logging in.
  • the enterprise registration system specifically includes:
  • the information of the form includes: user name, password, email, contact mobile phone, company name, business address, person in charge, telephone, company introduction, business license, etc.;
  • An authentication unit configured to authenticate the information of the form by the system.
  • the information of enterprise user registration includes: user name, password, email, contact number, company name, address, person in charge, contact person, etc.
  • This website uses real data registration to prevent bad companies from deceiving consumers through this shopping system.
  • the registered enterprise is required to upload the business license to increase the credibility of the registered company and allow consumers to shop with confidence.
  • the merchandise management system further includes:
  • a storage module for storing relevant data of the goods for sale
  • a deletion module configured to delete related data of expired products in the database
  • the term determination module is configured to determine whether the storage time of the commodity in the database exceeds the deadline value.
  • the e-commerce application system of the embodiment of the present invention does not input as many products or information as possible into the commodity database as in the existing e-commerce website to meet the needs of the consumer search purpose as much as possible, but to satisfy the marketing rules of the website.
  • the generalized commodity that the selected enterprise needs to promote is used as the data of the system database. Therefore, the commodity database is a limited and generalized commodity database with time and selectivity. It can not retain the generalized commodity data that has not been promoted, and may not need to provide. Regular search engine.
  • the commodity database is stored in the storage module, and the relevant data of the goods for sale is stored, and the setting module sets a commodity term value. For example, if the time limit for the issuance of the commodity is half a year, the term judgment module determines the database. Whether the storage time of the commodity exceeds the period value, that is, whether the delivery time of the commodity exceeds the set period, for example, half a year, if it is exceeded, the deletion module deletes the relevant data of the expired commodity from the database; The item setting period value can also be used to judge the time limit of a single item.
  • the storage of the commodity database enables the e-commerce system to selectively promote limited generalized goods and rely on the continuous updating of commodities to attract consumers.
  • the product purchase system is still in the form of a shopping cart. Members can put the items to be purchased into the shopping cart, complete the purchase action, and add, delete, and modify the information about the shopping cart at any time before the checkout, such as the quantity. After confirming the purchased product, the order is generated. When the system generates the order, the contact information will be automatically generated according to the registration information filled in when the member registers, but the consumer can also fill in or modify it according to the need.
  • the recommended management system specifically includes:
  • the first determining module is configured to determine whether the related items of the recommended other consumers when registering as the member of the system are consistent with the data related items of the form filled in by the recommender.
  • a mail creation module for creating a mail to other consumers who are recommended, the mail including:
  • Information about the recommended product includes an image icon, a slogan, a link information, and the like of the system website;
  • a sending module configured to send an email to the recommended other consumers.
  • the recommended methods include oral. Recommendations, email recommendations, and forum posting recommendations. Members can choose a recommendation based on their hobbies, habits or convenience. When the recommendation is successful, the member can get the corresponding reward according to the different responses of other consumers.
  • Oral recommendation After the member has verbally recommended it to other consumers, come back and submit the form. If other consumers register, purchase or participate, the name, phone number and 2 items in the area will be consistent with the information filled by the member. If the recommendation is successful, the corresponding copper plate can be obtained.
  • Forum posts are recommended. When members post in other website forums, they will attach the code provided by the system to the members, and they will get the corresponding copper plates and bonuses.
  • Corporate recommendation means that the member recommends the company to the website to market his products. After the member recommends to return to submit the name, legal representative and detailed address of the enterprise, if the enterprise comes Registration and payment marketing, your submitted information is consistent with the registration information of the company, you can be considered a successful recommendation, get a bonus of 1,000 yuan.
  • the bonus for the recommended commission can be exchanged for cash.
  • the bonus for the recommended commission can be exchanged for cash.
  • the bonus for the recommended commission can be exchanged for cash.
  • the bonus for the recommended commission can be exchanged for cash.
  • the copper coin is the virtual currency of the embodiment of the present invention, and can be used as the currency of the transaction to pay the bet number in the lottery marketing campaign, but cannot be used to purchase the merchandise, and the commission bonus can be used to purchase the merchandise through activities such as recommendation. For example, when purchasing a product, the price of a part of the product can be offset.
  • the price reporting system further includes:
  • the report form filling module is used for the member to fill out the form of the report price; the report judgment module is configured to determine whether the information of the form is true or malicious or invalid.
  • the relevant information can be reported to the website. If the reported price is accepted by the website, the reporter can obtain the corresponding copper plate; If you are not accepted, you will not be rewarded or punished; if it is deemed malicious by the website, the corresponding copper plate will be deducted.
  • the lottery marketing system is used for the member to perform number betting and number inquiry, including the member lottery purchase system and the number inquiry system. among them,
  • the member lottery purchase system further includes:
  • a selection module configured to: the member selects a number to be bet according to a rule; a number submission obtaining module, configured to submit and obtain the number to be bet; and a second determining module, determining whether the virtual currency in the member account is sufficient; Deduction module, used to deduct virtual currency by rule to get the number of bets.
  • the member selects the number and number of groups to be bet according to the rules and submits it to the system.
  • the system calculates the amount of virtual currency that the member needs to purchase this time.
  • the second judgment module determines whether the member's account has sufficient virtual currency. Enough, then allow The member purchases the selected number group number, and the deduction module deducts the corresponding virtual currency according to the rules; when the member's account is found to be insufficient to pay for the purchase, the prompt, "You need ** 888 copper plates , You only have 888 copper plates, not enough to pay for this bet, please delete a few notes or go to earn more copper.”
  • the number query system includes:
  • a query module configured to query the number of bets of a certain number or a group of numbers by the member
  • the query module further includes:
  • An input unit configured to enter, by the member, the certain number or a group of numbers; and a number submitting unit, configured to submit the input number or a group of numbers.
  • the statistics module further includes:
  • a query unit configured to query the lottery database
  • a number determining unit configured to determine whether the bet number of the lottery database is the same as the certain number or the certain number
  • a display unit for displaying the number of bets of the bet number or displaying "this number has not been bet".
  • the e-commerce application system of the embodiment of the invention introduces a lottery marketing system and provides a lottery marketing campaign to attract consumers' participation in the general merchandise marketing activities of the website, and the consumer can participate in the website marketing without spending money to buy the lottery ticket. Activities and win the virtual currency "copper board" according to the rules established on this website, and then use the copper board to exchange the bet number according to the rules, and get the chance of winning.
  • the lottery prize is provided by the enterprises participating in the marketing activities of this website and this website.
  • the rules of the lottery marketing system use the rules of certain regular lottery tickets recognized by the state, and the lottery number is accompanied by a certain time slot number (such as the last lottery number of each month) announced to reflect the lottery ticket of the website.
  • the fairness of the marketing system of course, when the website develops to a certain stage and has certain credibility, it can also be openly opened with the website itself.
  • the lottery marketing system announces the prize pool prize at some time before the draw.
  • Members can press Voluntary principle for number betting, at the same time you can check the same number of bets on the bet number, you can query a single number or group of numbers, so that you can know the number of people who might share a certain level of bonus in the lottery, which reflects the openness, fairness and fairness of this website. the rules.
  • FIG. 3 is a flow chart of steps of an e-commerce application method according to an embodiment of the present invention.
  • the embodiment of the present invention further provides an e-commerce application method, which includes:
  • Step S101 the user registers to become a member
  • Step S102 the member logs into the website system
  • Step S103 the member selects to purchase the product
  • Step S104 the member recommends the product to other consumers.
  • the method also includes:
  • Step S105 the member performs a price report on the commodity.
  • Step S106 the member performs lottery betting.
  • the member may, when purchasing the commodity, perform price reporting or lottery betting on the commodity.
  • the method further includes the steps of the enterprise registering to log in to the e-commerce application system and the enterprise issuing the goods for sale, specifically:
  • Step S201 the enterprise fills in the registration form; (the information of the form must be filled in truthfully, which is the certificate for the enterprise to register through the website certification.)
  • Step S202 submit a registration form
  • Step S203 The system authenticates the enterprise that is registered; the enterprise that has passed the certification can successfully register as a corporate member of the website; if the authentication fails, the information needs to be corrected or more relevant information is provided.
  • Step S204 the enterprise member login system
  • Step S205 the enterprise member releases the goods for sale.
  • the enterprise member can log in. After the login is successful, the company can publish the marketing project.
  • step S104 when the member recommends the product to other consumers through the oral recommendation, the specific includes:
  • the member has verbally recommended it to other consumers, come back and submit the form. If other consumers register for the member, purchase or participate, the name, phone number, and 2 of the regions in the area are consistent with the information filled by the member. If successful, you can get the corresponding copper plate.
  • the message includes the following information:
  • the related information of the e-commerce application system including an image icon, a slogan, a link information, and the like of the system website.
  • Email recommendation just submit the names of other consumers that the member wants to recommend
  • the name of the E-maik recommender The name of the E-maik recommender, the content of the email, and the copper plate. If you want to send to many other consumers, click "Add a friend" and you can have up to 5 friends. The number of other consumers recommended is at least one or more.
  • forum posting recommendations Members can post on other websites or forums to recommend other consumers.
  • the number of other website forums is at least one or more.
  • the specific steps include:
  • the system counts the number of posts and the number of clicks
  • the post's information includes:
  • the related information of the e-commerce application system including an image icon, a slogan, a link information, and the like of the system website.
  • step S105 the specific step of the member reporting the price of the product is: the member filling out a form for reporting the price;
  • the system determines whether the information of the form is true or malicious or not If it is true, the member obtains the corresponding virtual currency; if it is malicious, the corresponding virtual currency will be deducted; if it is invalid, no reward and punishment measures will be taken.
  • the above information on the price list includes:
  • the e-commerce application method of the embodiment of the present invention provides a lottery marketing activity, which is a website that provides a user with a grand prize and entertainment, and only needs a member to participate in an activity that does not require member payment, for example, the lottery period is once a month, and the winning number is Chinese sports.
  • the lottery (22 out of 5) shall be the winning number on the last draw day of each month.
  • the lottery marketing campaign uses the following rules:
  • the winning number is based on the winning number of the Chinese Sports Lottery (22 out of 5) on the last draw day of each month.
  • the prize pool prize is provided by the marketing company and this website, and the draw period is once a month.
  • the first prize is awarded with 30 copper plates and the second prize is awarded with 20 copper plates.
  • Each retest bet user only counts the winning prizes and bonus distribution of the highest prize. For example, a user selects one of the multiples, and the five numbers in the number only receive the winning prize of the highest prize.
  • the winners will be announced at the end of each month.
  • the prize pool will be shared by all holders of the winning number.
  • the winning prize will automatically roll into the next issue.
  • step 10 the step of the member performing lottery betting specifically includes: the member selecting a number to be bet according to a rule;
  • the member submits the number bet
  • the system determines whether the virtual currency in the member account is sufficient
  • the system deducts the virtual currency it owns by rules.
  • step S106 Also included before or after step S106 is:
  • the member queries the number of bets of a certain number or a group of numbers
  • the system counts the number of bets according to the lottery database
  • the step of the member querying the number of bets of a certain number or a group of numbers specifically includes:
  • the member inputs the certain number or a certain group number
  • the step of the system counting the number of bets according to the lottery database includes: querying the lottery database;
  • the result of the determination is YES, the number of bets of the bet number is displayed; if not, "This number is not bet" is displayed.
  • the above winning number is the number given by the National Regular Lottery Center or the number with the credibility given by the system according to the rules.
  • the e-commerce application method provided by the embodiment of the present invention further includes:
  • the system stores data related to the goods for sale
  • the system deletes data related to expired items in the database.
  • the e-commerce system performs integrity evaluation on members or registered enterprises.
  • the marketing company must answer the Internet users' consultation within 24 hours.
  • the integrity evaluation mechanism adopted by the system enables members or registered enterprises to conduct e-commerce activities safely and credibly.
  • the embodiments of the present invention can not only sell tangible goods, but also promote the intangible goods such as brands or activities, and selectively promote limited generalized products through the setting of the product promotion period in the product database, thereby continuously Updated to attract consumers; offers lottery marketing campaigns to engage consumers in the broad-based merchandising campaign on this site.
  • the above is only the preferred embodiment of the present invention, and the scope of the present invention is not limited thereto, and the equivalent changes made by the claims of the present invention are still within the scope of the present invention.

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  • Accounting & Taxation (AREA)
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Abstract

L'invention concerne un procédé d'application de gestion électronique appliqué à un système de site Web de gestion électronique. Le procédé comprend : enregistrer un utilisateur pour devenir un membre, enregistrer une entreprise pour devenir un membre d'entreprise, le membre d'entreprise distribue des marchandises à vendre, le membre choisit les marchandises à acheter, et le membre recommande les marchandises aux autres clients. Le procédé est non seulement utilisé pour vendre des marchandises tangibles, mais est également utilisé pour vendre des marchandises intangibles telles qu'une marque, une campagne et ainsi de suite. Par la définition de la durée de promotion des marchandises dans la base de données des marchandises, des marchandises générales limitées sont choisies pour la promotion. De ce fait, la mise à jour régulière des marchandises peut mobiliser les clients, et une loterie de vente peut mobiliser les clients pour la vente de marchandises générales sur le site Web.
PCT/CN2008/070066 2007-12-18 2008-01-09 Procédé et système d'application de gestion électronique WO2009079928A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CNA2007100326720A CN101464983A (zh) 2007-12-18 2007-12-18 一种电子商务应用方法及其系统
CN200710032672.0 2007-12-18

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WO2009079928A1 true WO2009079928A1 (fr) 2009-07-02

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CN116362848A (zh) * 2023-06-03 2023-06-30 成都豪杰特科技有限公司 基于人工智能的电子商务的推荐方法、系统、设备和介质
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