WO2008056946A1 - Système et procédé s'appliquant à un service de données publicitaires et fournissant une publicité distincte par une image mobile au cours d'un jeu - Google Patents

Système et procédé s'appliquant à un service de données publicitaires et fournissant une publicité distincte par une image mobile au cours d'un jeu Download PDF

Info

Publication number
WO2008056946A1
WO2008056946A1 PCT/KR2007/005613 KR2007005613W WO2008056946A1 WO 2008056946 A1 WO2008056946 A1 WO 2008056946A1 KR 2007005613 W KR2007005613 W KR 2007005613W WO 2008056946 A1 WO2008056946 A1 WO 2008056946A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
data
service providing
advertising service
game
Prior art date
Application number
PCT/KR2007/005613
Other languages
English (en)
Inventor
Do-Sung Kim
Original Assignee
Aruon Games Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020060109918A external-priority patent/KR20060129983A/ko
Application filed by Aruon Games Inc. filed Critical Aruon Games Inc.
Priority to US12/514,100 priority Critical patent/US20090327077A1/en
Priority to EP07833920A priority patent/EP2092473A1/fr
Priority to JP2009536163A priority patent/JP2010509630A/ja
Publication of WO2008056946A1 publication Critical patent/WO2008056946A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertising service for providing a separate video advertisement once a game is paused, and more particularly, to an advertising service providing method and advertising service providing system for providing a separate advertisement in a video format to a user terminal once a game is paused if a predetermined condition is satisfied while the game is being played.
  • an advertisement is provided before a game is started, however, the advertisement is not noticed by or hardly draws interest from the users.
  • a product to be advertised is incorporated into the actual video game as a background or an item of the actual video game.
  • products or trademarks may be incorporated onto uniforms of players or signboards of a stadium by using graphic images.
  • a character of the role-playing game enters into a store and purchases an item, advertising is performed using the item.
  • the purchased car is of an actual brand or a design of an actual car, and thus, the advertising is effectively performed by using the actual brand of an actual car as the purchased car.
  • game providers may not stably profit from on-line or off-line games due to copyright infringement.
  • FIG. 1 is a functional block diagram of a structure of an advertising service providing system according to an embodiment of the present invention
  • FIG. 2 is a functional block diagram of a structure of an advertising service providing system according to another embodiment of the present invention.
  • FIG. 3 is a temporal conceptual view of an advertising service according to an embodiment of the present invention.
  • FIG. 4 is a spatial conceptual view of an advertising service according to an embodiment of the present invention
  • FIG. 5 is a flowchart of an advertising service providing method performed by a terminal, illustrated in FIG. 1 , which provides an advertising service by itself without being connected to an advertisement server through a communication network, according to an embodiment of the present invention
  • FIG. 6 is a flowchart of an advertising service providing method performed by a terminal and an advertisement server, illustrated in FIG. 2, which provide an advertising service in cooperation with each other, according to an embodiment of the present invention
  • FIG. 7 is a photographic image of the screen when a game is being played, according to an embodiment of the present invention
  • FIG. 8 is a photographic image of the screen when an advertisement is output in a window once the game is paused, according to an embodiment of the present invention
  • FIG. 9 is a photographic image of the screen when a game is resumed once the advertisement is completely output, according to an embodiment of the present invention.
  • the present invention provides an advertising service providing method and advertising service providing system for providing a separate video advertisement once a game is paused.
  • the present invention provides an advertising service providing method and advertising service providing system for providing a separate video advertisement on a dialog box of a user terminal once a game is paused, and thus, effectively advertising to users playing the video game that may be provided to the users for free or at a discount due to advertising fees paid by an advertiser to a game provider.
  • an advertising service providing method by which a separate video advertisement is provided once a game is paused , the advertising service providing method comprises pausing a game displayed in a terminal if a predetermined first condition is satisfied while the video game is being played in the terminal; outputting an advertisement including video data once the video game is paused; and resuming the video game once the advertisement is completely output.
  • the visibility and effect of an advertisement including video data may be greatly increased in comparison with a conventional product placement in game (PPG) service, by effectively advertising once a game is paused since, at that moment, the attention and concentration level of the users is high due to playing of the game .
  • PPG product placement in game
  • users may access a game for free or at a lower cost due to advertisement fees paid by an advertiser to a game provider.
  • the likeliness that users stop using the video game once the video game is changed to a charge service from a free beta-test service is low since the game charges may be low or non-existent if advertising fees paid by an advertiser are sufficient to a game provider, and thus, this may stably develop and provide the video game.
  • a big difference may not exist between a free-beta test game and a charged game and a game may be provided for free or at an inexpensive price.
  • a greater number of users may use the video game than the number of current users using the free beta-test game and the game industry may be promoted.
  • FIG. 1 is a functional block diagram of a structure of an advertising service providing system 100 according to an embodiment of the present invention.
  • the advertising service providing system 100 includes a pausing unit 101 , an output unit 103, a resuming unit 105, and a memory 107.
  • the advertising service providing system 100 is included in a terminal 110 that operates the advertising service providing system 100 itself without being connected to an advertisement server through a communication network.
  • the pausing unit 101 pauses a video game (hereinafter referred to as "game") if a predetermined first condition is satisfied while the game is being played in the terminal
  • the pausing unit 101 may pause the game by obtaining control of the game program by suspending all threads composing the game or interrupting execution of a predetermined function, which is being executed while the game is being played, or executing another predetermined function to pause the game program and which is included in the game program.
  • the predetermined first condition may be an output condition of a previously stored advertisement.
  • the advertising service providing system 100 determines whether the predetermined first condition is satisfied in the terminal 110 without any connection with an external server such as the advertisement server.
  • the output condition of the advertisement is previously stored in the memory 107 of the terminal 110.
  • the output condition of the advertisement may relate to a predetermined point of time or a predetermined step of the game.
  • the pausing unit 101 in cooperation with the memory 107, may pause the game by determining whether a predetermined period of time is passed after the game is started, whether an important event signal of the game is generated in the terminal 110, whether a signal regarding a point of time when chapters or sections of the game are changed is generated, or whether a previously set pausing time is reached.
  • the output unit 103 outputs the advertisement including video data once the game is paused by the pausing unit 101. All or a part of the advertisement is previously stored in the memory 107 before the game is paused and the output unit 103 outputs the advertisement stored in the memory 107.
  • the advertisement may be the same as a television (TV) commercial.
  • the advertisement is forcibly provided while the game is being played. Accordingly, a user may not prevent the advertisement from being output in the present embodiment; however the TV commercial may be prevented from being totally output by simply changing the channel.
  • the resuming unit 105 resumes the game once the advertisement is completely output by the output unit 103.
  • the resuming unit 105 resumes the game from a point of time when the game was paused, by activating the threads previously suspended by the pausing unit 101 or resuming execution of the predetermined function, which is being executed while the game is being played, from the point where the predetermined function was interrupted to pause the game by the pausing unit 101.
  • the paused game may be resumed only if the user normally and completely views the advertisement.
  • the advertisement may include a dialog box for inputting user data.
  • the dialog box may request the user for confirmation whether the advertisement was viewed or whether the user wants to resume the game, or may request the user with a subjective or objective question regarding the advertisement.
  • the resuming unit 105 may resume the game only if the user data is correct.
  • the resuming unit 105 may determine whether the user data is correct by determining if the user data is identical to answer data that is previously stored in the memory 107.
  • the resuming unit 105 may not resume the game if the user data is not correct. In this case, the resuming unit 105 may repeatedly request the user for inputting user data until the user input is correct or may control the output unit 103 to output the advertisement again.
  • the memory 107 of the terminal 110 may be a general memory device and may store the executable file of the game, game data, the advertisement to be output by the output unit 103, and the predetermined first condition for pausing the game. Also, if the advertisement includes the dialog box for inputting user data, the memory 107 may previously store data required for determining whether the user data is correct.
  • the present invention may be realized by a program included in the executable file of the game to which the advertisement is provided, by modulating the executable file of the game or by a program included in a control file that is separate from the executable file of the game.
  • the program may be loaded by a third program that is controlled also with the executable file of the game after the executable file of the game is loaded.
  • the executable file of the game may be loaded by the program included in the control file.
  • FIGS. 7, 8, and 9 are photographic images illustrating windows of a separate video advertisement provided by the advertising service providing system 100 illustrated in FIG. 1 once a game is paused, according to an embodiment of the present invention.
  • the windows of the separate video advertisement illustrated in FIGS. 7, 8, and 9 are captured from an actual advertisement of actually playing the game.
  • FIGS. 7, 8, and 9 will be described in conjunction with FIG. 1.
  • FIG. 7 is a photographic image of a screen when the game is played on the terminal 110. If a predetermined first condition is satisfied while the game is being played, the pausing unit 101 pauses the game.
  • FIG. 8 is a photographic image of the screen when the advertisement including video data is output by the output unit 103 in a window once the game is paused by the pausing unit 101.
  • the advertisement corresponds to a TV commercial of the TUCSONTM vehicle by Hyundai Motor CompanyTM.
  • FIG. 9 is a photographic image of the screen when the game is resumed by the resuming unit 105 once the advertisement is completely output. According to the current embodiment, the screens and the window of FIGS. 7, 8, and 9 are sequentially provided to a user.
  • the terminal 110 may be one of various platforms. That is, the terminal 110 may be a personal computer (PC), a notebook computer, a terminal for mobile communication in which a mobile game is executable, or a home terminal for console games in which a game is playable by using a TV.
  • PC personal computer
  • notebook computer a terminal for mobile communication in which a mobile game is executable
  • home terminal for console games in which a game is playable by using a TV a home terminal for console games in which a game is playable by using a TV.
  • FIG. 2 is a block diagram of a structure of an advertising service providing system according to another embodiment of the present invention.
  • the advertising service providing system may provide an advertising service with a terminal 210, an advertisement server 230, a shopping mall server 250, and an advertiser server 270.
  • the terminal 210 includes a pausing unit 211 , an output unit 212, a resuming unit 213, a memory 219, a game data transmission unit 214, an advertisement output signal reception unit 215, an identification data transmission unit 216, an advertisement output data reception unit 217, and an user data transmission unit 218.
  • the advertisement server 230 includes a game data reception unit 231 , an advertisement output signal transmission unit 232, an identification data reception unit 233, an advertisement output data transmission unit 234, a user data reception unit 235, a database 236, and a management unit 237. In the present invention, if a predetermined first condition is stored in the memory
  • the pausing unit 211 in coordination with the memory 219, may determine whether the predetermined first condition is satisfied to pause a game. However, whether to pause the game may be actually determined by the advertisement server 230.
  • the game data transmission unit 214 refers to the memory 219 and transmits data regarding a playing situation of the game to the advertisement server 230 that determines a point of time when an advertisement is to be output.
  • the data regarding the playing situation may include information regarding actual game played time, or temporal or spatial positions of the game.
  • the advertisement output signal reception unit 215 receives an advertisement output signal indicating to pause the game and to output the advertisement that is transmitted from the advertisement server 230 if the data regarding the playing situation and which is transmitted from the game data transmission unit 214 satisfies a predetermined second condition stored in the advertisement server 230.
  • the predetermined second condition is previously stored in the database 236 of the advertisement server 230.
  • the predetermined second condition may relate to a predetermined point of time or a predetermined step of the game.
  • the advertisement server 230 may transmit the advertisement output signal indicating to pause the game and to output the advertisement, by determining whether a predetermined period of time is passed after the game is started, whether an important event signal of the game is generated, or whether the game reaches a point of time when chapters or sections of the game are changed, from the data regarding the playing situation and which is transmitted from the game data transmission unit 214.
  • the advertisement output signal reception unit 215 receives the advertisement output signal and notifies the pausing unit 211 that the advertisement output signal is received. In this case, the predetermined first condition is satisfied if the advertisement output signal reception unit 215 receives the advertisement output signal from the advertisement server 230.
  • the pausing unit 211 pauses the game.
  • a point of time when the advertisement is to be output is actually determined by the advertisement server 230.
  • the game may be an on-line or off-line game.
  • the off-line game may be played without being connected to a communication network while the on-line game may be played by being connected to an external system through a communication network.
  • the identification data transmission unit 216 transmits user identification data regarding users using the game to the advertisement server 230.
  • the users may be identified or searched by using the user identification data such as user identifications
  • the user identification data may be input by the user at a point of time when the game starts to be played or may be previously stored in the memory 219.
  • an advertising of an item when a plurality of advertisements are output, an advertising of an item may be performed so that priorities of the advertisements may be determined in accordance with information regarding the users using the game and the advertisements are output in accordance with the priorities.
  • the identification data transmission unit 216 transmits the user identification data to the advertisement server 230.
  • the advertisement output data reception unit 217 receives data, regarding an advertisement selected by user information searched by using the user identification data of the advertisement server 230, or data, regarding priorities of the advertisements which are determined in accordance with information regarding the searched users, from the advertisement server 230 and stores, in the memory 219, the data, regarding the selected advertisement or the data regarding the priorities of the advertisements, or transfers the data, regarding the selected advertisement or the data regarding the priorities of the advertisements, to the output unit 212.
  • the advertisements to be output at a point of time when the game is paused by the pausing unit 211 and the data regarding the priorities of the advertisements may be previously stored in the memory 219.
  • the output unit 212 sequentially outputs the advertisements in accordance with the data regarding the priorities of the advertisements and which is received from the advertisement output data reception unit 217 or is searched for in the memory 219.
  • the output unit 212 may primarily output an advertisement received in real time from the advertisement server 230 once the game is paused and before the advertisements are output.
  • the priorities of the advertisements are determined as described below. It is assumed that the predetermined first condition is satisfied three times while the game is being played once. In this case, an advertisement may be repeatedly output three times. However, three advertisements, which have first through third priorities, from among ten advertisements may be sequentially output. If the user wants to play a quick game or does not want to play the game continuously and thus the predetermined first condition is satisfied only once, the advertisement having the first priority may be output.
  • the advertisements may include data that enables the users using the game to access Internet sites relating to items being advertised.
  • an advertisement including video data may include a dialog box for inputting user data.
  • the dialog box may provide questions relating to the items being advertised, an application form, or a consent form as well as additional explanation about the advertisement, or may request the user to fill the application form or the consent form.
  • User data obtained by using the dialog box may be stored in the memory 219 and then may be used as a condition for selecting a subsequent advertisement to be output next time.
  • the user data transmission unit 218 extracts the user data from the memory 219 and transmits the user data to the advertisement server 230.
  • the game data reception unit 231 receives the data, regarding the playing situation of the game being played in the terminal 210, from the game data transmission unit 214 of the terminal 210 and transfers the data regarding the playing situation to the advertisement output signal transmission unit 232.
  • the advertisement output signal transmission unit 232 transmits the advertisement output signal to the advertisement output signal reception unit 215 of the terminal 210 in order to pause the game and to output the advertisement including video data in the terminal
  • the predetermined condition may relate to whether a predetermined period of time is passed after the game is started, whether an important event signal of the game is generated, and whether the game reaches a point of time when chapters or sections of the game are changed, and may be previously stored in the database 236 before being determined by the advertisement output signal transmission unit 232.
  • the advertisement output signal transmission unit 232 refers to the database 236 in order to determine whether the data regarding the playing situation satisfies the predetermined condition.
  • the identification data reception unit 233 receives the user identification data from the identification data transmission unit 216 of the terminal 210 and transfers the user identification data to the user data reception unit 235 or the advertisement output data transmission unit 234.
  • the user data reception unit 235 receives the user data obtained by using the dialog box from the user data transmission unit 218.
  • the dialog box may request the user to answer questions relating to the items being advertised, or to fill an application form or a consent form.
  • the user data reception unit 235 searches the database 236 for user data indicated by the user identification data that is transferred from the identification data reception unit 233 and then updates the user data by using the user data received from the user input transmission unit 218.
  • the item being advertised may be advertised more efficiently. For example, if the user inputs new user data regarding a new hobby of the user for the questions provided on the screen, the user data reception unit 235 updates the user data, regarding hobbies, which is previously stored in the database
  • the advertisement output data transmission unit 234 searches the database 236 for the user data indicated by the user identification data that is transferred from the identification data reception unit 233.
  • the advertisement output data transmission unit 234 may select an advertisement in accordance with the user data searched for in the database 236 and may transmit the selected advertisement to the advertisement output data reception unit 217 of the terminal 210 so as to primarily output the selected advertisement by the terminal 210.
  • the user data may be previously stored in the database 236 before being searched for in the database 236.
  • the user data may include information regarding purchase preference, age, gender, living location, and interest of the user and which is input when the user agrees to use an advertising service according to the present invention or fills a registration form of an on-line game for membership.
  • the database 236 may also store advertisement data that is set by the advertiser.
  • the advertisement data may include information regarding purchase preferences, ages, genders, living locations, and interests of desirable users who are the target users of the advertisement.
  • the database 236 may store a user list of users selected by the advertiser as targets of the advertisement.
  • the management unit 237 may receive the advertisement data or the user list from the advertiser server 270 and may previously store the advertisement data or the user list to the database 236.
  • the advertisement output data transmission unit 234 compares the user data to the advertisement data and selects an advertisement that mostly corresponds to the user data in order to transmit the advertisement to the terminal 210 of the user.
  • the advertisement output data transmission unit 234 may also select an advertisement as described below. If the user data regarding personal information such as hobbies, addresses, and genders of users is indexed in accordance with numbers or symbols which are assigned to each user, and the indexed data is stored in the database 236, the management unit 237 extracts the indexed data from the database 236 and transmits the indexed data to the advertiser server 270.
  • the advertiser server 270 refers to the personal information included in the indexed data, selects advertisements which are desired to be transmitted for each indexed user number, generates the advertisement list, and transmits the advertisement list to the advertiser server 270 that stores the advertisement list in the database 236.
  • the advertisement output data transmission unit 234 may transmit the data regarding the priorities of the advertisements instead of the advertisement.
  • the advertisement output data transmission unit 234 determines the priorities of the advertisements in accordance with the user data that is searched by using the user identification data that is transferred from the identification data reception unit 233.
  • the advertisement output data transmission unit 234 transmits the data regarding the priorities of the advertisements to the advertisement output data reception unit 217 of the terminal 210 in order to output the advertisements by the terminal 210 in accordance with the priorities of the advertisements.
  • the priorities of the advertisements may be determined by using a similar method to the method used when the advertisements are selected in accordance with the user data as described above. That is, the advertisement output data transmission unit 234, in coordination with the database 236, may determine the priorities of the advertisements by comparing the advertisement data with, for example, the information regarding the purchase reference which is included in the user data.
  • the advertisement output data transmission unit 234, in coordination with the database 236, may also determine the priorities of the advertisements in accordance with the advertisement list for each user by determining whether a searched user is included in the advertisement list that is transmitted from the advertiser server 270.
  • the advertisements may include data that enables the users using the game to access Internet sites relating to the items being advertised.
  • the user data stored in the database 236 includes information regarding whether the users have accessed the Internet sites or information regarding purchasing inclination of the users in the Internet sites.
  • the management unit 237 in cooperation with the shopping mall server 250, updates the user data stored in the database 236. The updating of the user data by the management unit 237 and the shopping mall server 250 will now be described in detail.
  • the user data searched by using the user identification data that is received from the identification data transmission unit 216 may include the information regarding whether the users have accessed the Internet sites or the information regarding purchasing inclination of the users in the Internet sites, such as the types or quantities of products purchased by the users and shopping time of the users.
  • the advertisements may include data that enables the terminal 210 to access the shopping mall server 250 by using a method in which the Internet sites relating to the items being advertised are opened as new windows if the users click a certain region of the dialog box with a mouse. The users may only visit the Internet sites or may purchase desired products provided by the Internet sites.
  • the shopping mall server 250 transmits the information, regarding whether the users have accessed the shopping mall server 250 by using the advertisements or the information regarding purchasing inclination of the users, to the management unit 237 of the advertisement server 230.
  • the information regarding purchasing inclination may include the types, quantities, or prices of the products purchased by the users.
  • the management unit 237 updates the user data stored in the database 236 based on the information regarding whether the users have accessed the Internet sites or the information regarding purchasing inclination of the users in the Internet sites and which are received from the shopping mall server 250.
  • the advertisement output data transmission unit 234 of the advertisement server 230 may check the purchasing inclination of the users more correctly such that the item being advertised may be advertised more accurately.
  • FIG. 3 is a temporal conceptual view of an advertising service according to an embodiment of the present invention.
  • the conventional advertising service such as PPG disposes a signboard, a brand name, or a trademark of an advertiser on a space such as a background, a wall, or a signboard in a game. That is, a game producer produces graphic or text data to be inserted in the game in accordance with a request of the advertiser, and displays the graphic or text data in the game so as to advertise to users while the game is being played.
  • an advertisement is not included in the game and is provided separately from the game once the game is paused, as illustrated in FIG. 3.
  • a first advertisement is provided by an output unit for a period 301 of time when the game is paused by a pausing unit, and then, the game is resumed when the first advertisement is completely provided. Then, once the resuming unit resumes the game, a second advertisement is provided by the output unit for a period 302 of time when the game is paused again by the pausing unit, and then, the game is resumed when the second advertisement is completely provided.
  • FIG. 4 is a spatial conceptual view of an advertising service according to an embodiment of the present invention.
  • FIG. 4 will be described in conjunction with FIG. 2.
  • FIG. 4 illustrates a spatial concept in which output positions of a game and an advertisement are switched with each other while the game is being played. That is, in view of a user, game data and advertisement data are completely separate.
  • the game data is provided for a view of the user while the game is being played.
  • the advertisement data is provided instead of the game data for the view of the user by cooperation of the pausing unit and the output unit.
  • Game contents to which the present invention is applied may be provided to a user in a package or may be stored in the database 236 of the advertisement server 230 so as to be provided to the user online and upon a request of the user, in accordance with a circuit environment of the terminal 210 of the user, or a commercial determination of a game content developer or provider.
  • a providing method of the game contents may be selected by the developer or the user.
  • the game contents to which the present invention applies include a packaged game or a single game, which do not require on-line competition or cooperation with other users.
  • data regarding a playing situation is stored online from the terminal 210 to the advertisement server 230 for each user, and the user may load the data regarding the playing situation from the advertisement server 230 to the terminal 210. Accordingly, the single game may be freely moved or accessed such that the user may continuously play the game from where the game is paused although a game playing location or the terminal 210 is changed.
  • FIG. 5 is a flowchart of an advertising service providing method performed by the terminal 110, illustrated in FIG. 1 , which provides an advertising service by itself without being connected to an advertisement server through a communication network, according to an embodiment of the present invention.
  • FIG. 5 will be described in conjunction with FIG. 1.
  • the pausing unit 101 pauses a game if a predetermined first condition is satisfied while the game is being played in the terminal 110, in operation 401.
  • the predetermined first condition may be an output condition of an advertisement and may relate to a predetermined point of time or a predetermined step of the game.
  • the predetermined first condition is previously stored in the memory 107 of the terminal
  • the pausing unit 101 in cooperation with the memory 107, may determine whether to pause the game.
  • the output unit 103 outputs the advertisement including video data once the game is paused by the pausing unit 101 , in operation 403.
  • the advertisement is previously stored in the memory 107 before the game is paused and the output unit 103 outputs the advertisement stored in the memory 107.
  • the resuming unit 105 determines whether the user data is correct, in operation 405. If the user data is correct, the resuming unit 105 resumes the game that is paused by the pausing unit 101 , in operation 407.
  • the resuming unit 105 does not resume the game. In this case, the method returns to operation 403 and the output unit 103 outputs the advertisement again.
  • FIG. 6 is a flowchart of an advertising service providing method performed by the terminal 210 and the advertisement server 230 illustrated in FIG. 2 which provide an advertising service by cooperating with each other, according to an embodiment of the present invention.
  • FIG. 6 will be described in conjunction with FIG. 2.
  • the game data transmission unit 214 extracts data, regarding a playing situation of the game being played in the terminal 210, from the memory 219, and transmits the data regarding the playing situation to the game data reception unit 231 , in operation 501.
  • the data regarding the playing situation may include information regarding the actual game played time, the game played time, or temporal or spatial positions of the game.
  • the game data reception unit 231 transfers the data, regarding the playing situation and received from the game data transmission unit 214, to the advertisement output signal transmission unit 232, in operation 502.
  • the advertisement output signal transmission unit 232 transmits an advertisement output signal, indicating to pause the game being played in the terminal 210 and to output an advertisement, to the advertisement output signal reception unit 215, in operation 503.
  • the predetermined condition may be an output condition of the advertisement and may relate to whether a predetermined period of time is passed after the game is started, whether an important event signal of the game is generated, and whether the game reaches a point of time when chapters or sections of the game are changed.
  • the advertisement output signal reception unit 215 receives the advertisement output signal that is transmitted by the advertisement output signal transmission unit 232 and notifies the pausing unit 211 that the advertisement output signal is received, in operation 504.
  • the pausing unit 211 pauses the game being played in the terminal 210, in operation 505.
  • the identification data transmission unit 216 transmits user identification data, regarding users using the game, to the identification data reception unit 233 by referring to the memory 219, in operation 506.
  • the identification data reception unit 233 receives the user identification data transmitted from the identification data transmission unit 216 and transfers the user identification data to the advertisement output data transmission unit 234, in operation 507.
  • the advertisement output data transmission unit 234 searches the database 236 for user data indicated by the user identification data that is transferred from the identification data reception unit 233.
  • the advertisement output data transmission unit 234 selects an advertisement in accordance with the searched user dp'a so as to primarily output the selected advertisement on the terminal 210, or determines priorities of a plurality of advertisements and transmits data regarding the priorities of the advertisements to the advertisement output data reception unit 217 so as to output the advertisements in accordance with the priorities, in operation 508.
  • the advertisement output data reception unit 217 receives data, regarding the selected advertisement, or the data, regarding the priorities of the advertisements, from the advertisement output data transmission unit 234 and stores the data, regarding the selected advertisement, or the data, regarding the priorities of the advertisements, in the memory 219 or transfers the data, regarding the selected advertisement, or the data, regarding the priorities of the advertisements, to the output unit 212, in operation 509.
  • the output unit 212 When the advertisement including video data is output once the game is paused by the pausing unit 211 , the output unit 212 primarily outputs the selected advertisement received by the advertisement output data transmission unit 234 or outputs the advertisements in accordance with the data regarding the priorities of the advertisements and which is received by the advertisement output data transmission unit 234, in operation 510.
  • the resuming unit 213 determines whether the user data is correct, in operation 511. If the user data is correct, the resuming unit 213 resumes the game that is paused by the pausing unit 101 , in operation 512.
  • the resuming unit 213 does not resume the game. In this case, the method returns to operation 510 and the output unit 212 outputs the advertisement again. If the advertisement includes the dialog box for inputting user data, the user data transmission unit 218 determines whether user data input by the user using the dialog box exists, in operation 513. If the user data exists, the user data transmission unit 218 transmits the user data to the user data reception unit 235, in operation 514.
  • the dialog box may provide questions relating to the items being advertised, an application form, or a consent form as well as additional explanation about the advertisement, or may request the user to fill the application form or the consent form.
  • the user data reception unit 235 receives the user data from the user data transmission unit 218, then receives the user identification data transferred from the identification data reception unit 233, and updates the user data indicated by the user identification data in accordance with the user data received from the user data transmission unit 218.
  • the method may be terminated without updating the user data, as illustrated in FIG. 6.
  • the resuming unit 213 may not enable resuming of the game. Both cases are included in the technical scope of the present invention.
  • the present invention can also be embodied as computer readable codes on a computer readable recording medium.
  • the computer readable recording medium is any data storage device that can store data that can be thereafter read by a computer system. Examples of the computer readable recording medium include read-only memory (ROM), random-access memory (RAM), CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission through the Internet).
  • the computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé et un système fournissant un service de données publicitaires en vue d'envoyer une publicité vidéo distincte au cours d'une pause d'un jeu vidéo. Le procédé fournissant un service de données publicitaires consiste à effectuer une pause au cours d'un jeu sur un terminal si un premier état prédéterminé est satisfaisant au cours du jeu vidéo sur le terminal; envoyer une publicité comprenant des données vidéo au cours d'une pause du jeu vidéo et reprendre le jeu vidéo après l'émission de la publicité. Selon cette invention, en effectuant une pause au cours d'un jeu lorsque les utilisateurs sont très concentrés et en envoyant principalement une publicité distincte du jeu, la publicité sera repérée et présentée efficacement, et les utilisateurs pourront utiliser le jeu vidéo gratuitement ou à un coût minime dans la mesure où on emploie cette forme efficace de publicité puisque le fournisseur de jeux peut tirer régulièrement avantage des droits d'annonce payés par le publicitaire.
PCT/KR2007/005613 2006-11-08 2007-11-08 Système et procédé s'appliquant à un service de données publicitaires et fournissant une publicité distincte par une image mobile au cours d'un jeu WO2008056946A1 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US12/514,100 US20090327077A1 (en) 2006-11-08 2007-11-08 Advertising service method providing separate advertisement of moving picture during the game play and system thereof
EP07833920A EP2092473A1 (fr) 2006-11-08 2007-11-08 Système et procédé s'appliquant à un service de données publicitaires et fournissant une publicité distincte par une image mobile au cours d'un jeu
JP2009536163A JP2010509630A (ja) 2006-11-08 2007-11-08 ゲームの進行中に別途の動映像広告を露出させる広告サービス提供方法及びシステム

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR10-2006-0109918 2006-11-08
KR1020060109918A KR20060129983A (ko) 2006-11-08 2006-11-08 게임진행 중 광고노출을 통한 게임콘텐츠 무료제공시스템및 그 방법
KR1020070070080A KR100884093B1 (ko) 2006-11-08 2007-07-12 게임의 진행 도중 별도의 동영상 광고가 노출되도록 하는광고서비스제공방법 및 시스템
KR10-2007-0070080 2007-07-12

Publications (1)

Publication Number Publication Date
WO2008056946A1 true WO2008056946A1 (fr) 2008-05-15

Family

ID=39364719

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2007/005613 WO2008056946A1 (fr) 2006-11-08 2007-11-08 Système et procédé s'appliquant à un service de données publicitaires et fournissant une publicité distincte par une image mobile au cours d'un jeu

Country Status (1)

Country Link
WO (1) WO2008056946A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011060633A1 (fr) * 2009-11-20 2011-05-26 腾讯科技（深圳）有限公司 Procédé et dispositif associé adaptés pour afficher des messages de communication instantanée
JP2017097886A (ja) * 2016-12-12 2017-06-01 株式会社スクウェア・エニックス・ホールディングス プログラム、記録媒体、ゲーム制御方法、情報処理装置及び制御方法
CN107578271A (zh) * 2017-08-08 2018-01-12 深圳市元征科技股份有限公司 广告的投放方法及装置
EP3352123A4 (fr) * 2015-09-17 2019-03-06 GungHo Online Entertainment, Inc. Dispositif de serveur, programme et procédé

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010016474A (ko) * 2000-12-13 2001-03-05 김희식 네트워크 게임을 이용한 광고 제공방법 및 서버
KR20010016481A (ko) * 2000-12-13 2001-03-05 이혁재 인터넷 게임을 이용한 광고 수익모델
JP2002182599A (ja) * 2000-12-12 2002-06-26 Pro House:Kk ゲーム付帯広告サービスシステム

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002182599A (ja) * 2000-12-12 2002-06-26 Pro House:Kk ゲーム付帯広告サービスシステム
KR20010016474A (ko) * 2000-12-13 2001-03-05 김희식 네트워크 게임을 이용한 광고 제공방법 및 서버
KR20010016481A (ko) * 2000-12-13 2001-03-05 이혁재 인터넷 게임을 이용한 광고 수익모델

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011060633A1 (fr) * 2009-11-20 2011-05-26 腾讯科技（深圳）有限公司 Procédé et dispositif associé adaptés pour afficher des messages de communication instantanée
EP3352123A4 (fr) * 2015-09-17 2019-03-06 GungHo Online Entertainment, Inc. Dispositif de serveur, programme et procédé
US10476990B2 (en) 2015-09-17 2019-11-12 GungHo Online Entertainment, Inc. Game recap push advertisements
US10904362B2 (en) 2015-09-17 2021-01-26 GungHo Online Entertainment, Inc. Game recap push advertisements
JP2017097886A (ja) * 2016-12-12 2017-06-01 株式会社スクウェア・エニックス・ホールディングス プログラム、記録媒体、ゲーム制御方法、情報処理装置及び制御方法
CN107578271A (zh) * 2017-08-08 2018-01-12 深圳市元征科技股份有限公司 广告的投放方法及装置

Similar Documents

Publication Publication Date Title
US20090327077A1 (en) Advertising service method providing separate advertisement of moving picture during the game play and system thereof
US10789611B2 (en) Advertising impression determination
KR101334821B1 (ko) 인터넷-접속된 미디어 플레이어들 상에서의 광고프로모션들의 입찰-기반 전달
US8626584B2 (en) Population of an advertisement reference list
US8712902B2 (en) Advertisement in operating system
US20160019598A1 (en) Targeted advertising and attribution across multiple screens based on playing games on a game console through a television
US20080004954A1 (en) Methods and architecture for performing client-side directed marketing with caching and local analytics for enhanced privacy and minimal disruption
KR101155711B1 (ko) 진보된 광고
US20040162759A1 (en) Advertising on video event display systems
US20130232001A1 (en) Monitoring advertisement impressions
KR20070111350A (ko) 문맥광고/정보의 맵핑 적중률 향상을 위한 광고/정보 노출방법 및 그를 이용한 문맥광고/정보 추천 서비스 시스템
US20040153363A1 (en) Interactive display advertising providing game play through instant messaging technology
US20120130807A1 (en) Apparatus, system and method for a self placement media enhancement widget
WO2008056946A1 (fr) Système et procédé s'appliquant à un service de données publicitaires et fournissant une publicité distincte par une image mobile au cours d'un jeu
US8806329B2 (en) Apparatus, system and method for selecting a media enhancement
KR101751038B1 (ko) 연계 광고 제공 서버, 연계 광고 제공 방법 및 컴퓨터 프로그램
US20120130815A1 (en) Apparatus, System and Method for Selecting a Media Enhancement
US20120151325A1 (en) Apparatus, system and method for blacklisting content of a contextually-based media enhancement widget
US20120151324A1 (en) Apparatus, System and Method for Selecting a Media Enhancement
US20120150663A1 (en) Apparatus, System and Method for Selecting Media Enhancement
WO2011063122A1 (fr) Interface d'utilisateur pour communications graphiques destiné à être utilisé dans des systèmes informatiques et des dispositifs mobiles

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 200780047949.5

Country of ref document: CN

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 07833920

Country of ref document: EP

Kind code of ref document: A1

ENP Entry into the national phase

Ref document number: 2009536163

Country of ref document: JP

Kind code of ref document: A

WWE Wipo information: entry into national phase

Ref document number: 12514100

Country of ref document: US

NENP Non-entry into the national phase

Ref country code: DE

WWE Wipo information: entry into national phase

Ref document number: 2007833920

Country of ref document: EP