WO2003024102A1 - Procede de selection automatique de donnees personnelles - Google Patents

Procede de selection automatique de donnees personnelles Download PDF

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Publication number
WO2003024102A1
WO2003024102A1 PCT/EP2002/009839 EP0209839W WO03024102A1 WO 2003024102 A1 WO2003024102 A1 WO 2003024102A1 EP 0209839 W EP0209839 W EP 0209839W WO 03024102 A1 WO03024102 A1 WO 03024102A1
Authority
WO
WIPO (PCT)
Prior art keywords
data
alphanumeric
personal data
personal
alphanumeric data
Prior art date
Application number
PCT/EP2002/009839
Other languages
German (de)
English (en)
Inventor
Charles Greene
Klaus Werner
Original Assignee
Dorn Im Auge Gmbh
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dorn Im Auge Gmbh filed Critical Dorn Im Auge Gmbh
Publication of WO2003024102A1 publication Critical patent/WO2003024102A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • A63F13/12—
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/30—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6187—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via a telephone network, e.g. POTS
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/08—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/08—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division
    • H04N7/087—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only
    • H04N7/088—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only the inserted signal being digital
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/40—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterised by details of platform network
    • A63F2300/409—Data transfer via television network

Definitions

  • the invention relates to a method for transmitting alphanumeric data in a television or radio signal and for the automatic selection of personal data from a plurality of received personal data.
  • More and more television and radio stations are financed by advertisements that are broadcast in interruptions of feature films or other television programs / radio programs.
  • a television broadcast and a radio broadcast are interrupted several times in order to broadcast an advertising block with a plurality of individual commercials.
  • Each advertising block preferably lasts several minutes and contains a plurality of independent commercials which offer different or similar products to the viewer for purchase or purchase.
  • the reaction of many viewers to the display of advertising blocks is to switch to a different program during the broadcasting of advertising blocks in order to avoid viewing the advertising.
  • the invention is therefore based on the object of providing a method which, even during the transmission of advertising blocks, persuades the receiver to continue to follow the program received or the station.
  • the viewers are motivated not to switch to another station during the broadcasting of advertising blocks, specifically because the viewers can participate in a competition.
  • the viewers play against alphanumeric data generated by a random number generator, preferably winning numbers, on the basis of a predetermined combination scheme.
  • a random number generator preferably winning numbers
  • either the winning numbers generated by the random number generator and / or information about the competition carried out are transmitted via the television station or radio station in chronologically separate sections during the broadcasting of an advertising block.
  • the responses of the viewers are automatically recorded and evaluated.
  • the viewers submit their tip together with personal identification data. Based on the viewer's tip (their alphanumeric data), those viewer data are first determined which correspond to the numbers determined by the random number generator according to a predetermined combination scheme.
  • the data of at least one viewer is then selected from this data.
  • only the currently selected game variant is transmitted via the television signal or the radio signal, for example "birthday game”.
  • the details of the game can also be transmitted together with the name of the game variant, e.g. that viewers are asked to enter their birthday via a specific return channel (e.g. telephone or email), and you can win if your data with the respective random numbers of the sender match.
  • the respective game variant can be changed from advertising block to advertising block, so that a match with other data is required, e.g. date of birth, car number, day of car registration, day of driver's license acquisition, etc. This way the motivation for the viewer can be constantly maintained, since he is not knows which game variant it is your turn.
  • the respective game variant is selected by a random generator. Due to the automatic evaluation linked to it, every competition can be carried out in a very short time.
  • the respective game variant determines whether the winning numbers are transmitted to the viewer via the television signal or the radio signal together with the respective game variant or only the game variant.
  • the winner determined in each case is preferably likewise transmitted with the television signal or the radio signal.
  • the winner can also be notified individually via the return channel via which they have transmitted their data.
  • the random data are generated in such a way that they are selected as a function of the respective type of game (eg date of birth and type of combination options) and a predetermined percentage such that the proportion of viewers who have the corresponding personal data (eg date of birth) corresponds to the specified percentage.
  • the generation algorithm is designed in such a way that it takes into account the statistical distribution of personal data (e.g. birthdays) when generating the random numbers.
  • the proportion of viewers who have suitable personal data can be precisely set in advance.
  • a known age distribution of the viewers can also be taken into account.
  • At least one data set is selected from the viewer data as the "winner". This selection can be made on the basis of various criteria. This selection is preferably made either by random generator or depending on the time of receipt of the respective viewer data.
  • the additional information can, for example, be in the form of a competition, a announcement of news, (soccer) game results, lottery numbers, traffic information, etc.
  • the information is preferably represented in the form of letters and / or numbers or combinations thereof. However, it can also contain more complex information such as different types of characters, shapes or figures. Entire sets of information, still and / or moving images, graphics or the like are also conceivable.
  • this procedure can also be used during a documentary broadcast, a feature film or a permanent commercial.
  • the method is also not restricted to television broadcasting, but can also be used in so-called interactive television, on the Internet or on computer transmissions, radio broadcasts or other medium transmissions.
  • FIG. 1 shows a simplified representation of a media transmission in which program and information data are transmitted in parallel
  • 3 shows a stylized representation of a data receiver
  • 4 shows a time diagram that shows the course of a signal emitted by a transmitter system in a specific transmission period
  • Fig. 5 shows a flow of the diagrams for explaining a signal evaluation at
  • FIG. 7 shows a block diagram for explaining the device according to the invention for generating and transmitting the random data and for receiving and evaluating the received data and
  • Fig. 8 is a diagram for explaining the data structure of the audience responses.
  • the broadcast of a feature film or a corresponding other broadcast is interrupted by an advertising block during a specific broadcasting period.
  • individual, in particular independent blocks of program data are broadcast.
  • These commercials preferably describe various products and / or offers that are intended to encourage the recipient to purchase or purchase them. It is also conceivable here that the same product is advertised by several successive commercials or commercials separated from one another by other commercials.
  • blocks of information data which are part of the competition are sent out in accordance with the method according to the invention.
  • the blocks of information data can contain, for example, simple letters and / or numbers or combinations thereof, which are stored on the receiving device, in particular a television advises that can be represented. There is no restriction on the size or shape of the information data displayed. However, the blocks of information data can also contain more complex information, such as different characters, shapes or figures. Entire sets of information, still and / or moving images, graphics or the like are also conceivable.
  • the blocks of information data each contain a two-digit number, which is preferably determined by a random generator in a range between 00 and 99, transmitted with the signal and then displayed on the receiving device between the web spots.
  • the random generator determines a sequence of single-digit random numbers, each with a number between 0 and 9. The determination of the random sequence by the random generator is, however, not restricted to single-digit or two-digit numbers.
  • the number of digits transmitted in a block can be set as desired, as can the number of digits or symbols drawn by the random number generator.
  • a new number is determined for each block of information data.
  • the random number generator can be set so that it allows or excludes multiple answers to the same numbers.
  • a block of information data i.e. a number, e.g. "37" is broadcast.
  • a differently constructed block of information data is preferably broadcast, which differs from the previously mentioned one in that it contains instructions for the viewer or data recipient sitting at the receiving device.
  • this block of information data contains the instruction that the data recipient should try to combine his own date of birth from three numbers from the numbers broadcast between the individual commercials, e.g. "01-11-37"
  • the recipient can combine the sent numbers in any order, whereby he should choose between all sent blocks of information data those which contain the desired information.
  • the instruction block of information data also contains instructions on how and to whom the result is to be forwarded.
  • the data receiver on the receiving device i.e. the television viewer or the radio listener, is preferably shown a telephone number in the instruction block under which he can see the result of his data processing, i.e. the number combination corresponding to his date of birth, as well as other personal data, in particular his name and address, and his Should provide phone number.
  • the location that answers the calls referred to below as the result receiver, is described below: It carries out steps that are preferably part of the method according to the invention. It is preferably an electronic system that answers the calls without human assistance using a voice computer. The correctness of the received data, in particular the result, is checked and temporarily stored in a storage unit.
  • the evaluation unit selects from the multitude of the received results, which correspond to a possible target result that results from permissible combination possibilities, either by a random generator or according to certain criteria, such as the time or the number of the incoming call, from an evaluation unit Results met and forwarded to an output unit.
  • the method uses a transmission system S, from which a signal is sent which contains both program data and information data. Both types of data can be displayed on a receiving device, in particular a television, but a computer, a (mobile) telephone or another data receiving device can also serve as the receiving device.
  • the signal emitted by the transmitter system S contains a plurality of individual blocks of program data Pi, P 2 , P 3 , P 1 consecutive.
  • the signal of the transmitter system contains blocks of information data, l 2 , l 3 , lj in the specific transmission period, so that a continuous signal is transmitted to the receiver.
  • the blocks of program data are preferably contained in the signal for a longer period than the blocks of information data. This can lead to the blocks of information data only appearing briefly on the receiving device before the next block of program data is transferred. is carried, which causes the recipient to continuously and attentively observe the receiving device.
  • FIGS. 1, 4. 4 shows the timing of a transmitted signal S in a certain program section Z between two times Zo, Zi.
  • the data receiver can also be an electronic recording device that either directly receives the transmitted signal, in particular the blocks of information data contained therein, or, as shown in Fig. 3, by means of an optoelectronic device, e.g. a camera, also reads from a receiver.
  • an optoelectronic device e.g. a camera
  • the data receiver has at least one storage device, one processing device and one output device.
  • the method for transmitting information in connection with a media transmission can also include the following steps for further processing the information contained and received in the transmission signal, as shown for example in FIG. 5.
  • the method includes a step in which the data receiver, in particular as an electronic recording device, records the blocks of information data received, stores them in a storage device before feeding them to the processing device in a further step and finally forwards the resultant result to an output device.
  • the further processing of the received information preferably takes place according to the instructions or scheme for information processing in the processing device, which is also transmitted. If the data recipient is a human, the necessary procedural steps can be carried out accordingly.
  • Further steps of the method for information processing according to the invention can consist in the fact that the output device of the data receiver or the latter itself, if it is a human television participant, forwards the result of the processed data to a result receiver.
  • the result receiver is preferably coupled to the transmitter.
  • the result receiver is preferably an electronic receiving device which has a receiving unit, a storage unit, an evaluation unit and / or an output unit.
  • the receiving unit is preferably fully electronic and coupled to a voice computer.
  • the receiving unit is designed so that it can receive incoming calls from radio or television participants or automatic result receivers and so in successive steps the transmitted result of information processing and other personal data of the caller (data recipient), especially his identification data, such as name , Addresses, phone number, date of birth, received and accepted.
  • a device is also provided as part of the result receiver, which can record the time of the result receipt and can forward this together with the other data to the storage unit.
  • the incoming data are received by the result receiver, the result of the data processing being compared with a target result, and if there is a match, this is then stored together with the other received data.
  • storage is also possible regardless of the match.
  • the result receiver receives all incoming calls or data inputs one after the other, compares them and / or stores them in a storage unit.
  • data can also be transmitted via SMS, in conjunction with interactive TV, via the Internet or in another suitable way. No further results or data are accepted after a period of time set for the transmission of results has passed. Further incoming calls are answered by a voice computer in such a way that a further input of results is no longer possible, as will be described in more detail later.
  • the stored data are processed further in an evaluation unit, a selection then being made from the calls or result data received and the selection result being forwarded to the output unit.
  • This output unit forwards the result to the transmitter, which in turn sends this, i.e. the name of the selected data receiver (television subscriber) to receiving devices in a block of information data, so that the television subscribers can determine whether they belong to the group of selected recipients (winners) or not.
  • the selection of the data receiver (s) selected by the evaluation unit can either be random, based on the time or the sequence of the calls or the results received, or can already be determined by comparing the received and the target result.
  • the signal data transmitted by the transmitter, which are displayed on the receiving device, are received by the data receiver, with each of the blocks of information data being evaluated and / or buffered.
  • the data receiver or a central control unit (CPU) decides how the individual transmitted data are to be combined or used.
  • This evaluation scheme is part of the evaluation process as additional information. If the data transmitted, the processing scheme and certain personal data of the data recipient (eg his date of birth) result in a permissible result, this is shown and / or forwarded to the result recipient.
  • the forwarding can, as described, be done by phone, interactive TV, computer, internet, SMS or other conceivable data transmission options.
  • other types of games are also possible.
  • the method is not limited to games, but can also be used, for example, to determine survey results, statistics or the like.
  • Quiz questions can also be asked between each web spot, whereby a word or a number combination results from the correct alternative solutions (provided with solution letters and / or numbers), which must then be forwarded.
  • the operator of the competitions first estimates or calculates which call volume is to be expected in order to provide the corresponding number of lines.
  • the lines and the telephone locations are provided by telephone providers, which are networked with voice computers.
  • Another part of the method is the implementation of software that is developed or programmed in order to determine the winner by means of a result receiver or its evaluation unit. Every call is logged. The date, time, caller number and competition number are also defined in the software, as is who should be the winner. For example, every first tenth, dog-first, or thousandth call that transmits the correct data result is determined as the winner. Furthermore, the software is programmed in such a way that callers who do not belong to the winners at random, as well as callers who call after a certain time limit, automatically hear a corresponding announcement, which may be: “Undoubtedly, you do not belong the winners. Our next game runs on xx. in advertising at xx. O'clock ", or" Unfortunately, you call after the time limit. Our next game runs on xx in advertising at xx o'clock ". The winners found at random are first asked for the correct letters or numbers. This is done automatically via a voice computer or manually via a connected call center.
  • the software When the numbers and letters are queried by voice computers, the software must be able to correctly determine and calculate the numbers and letters. Participants with wrong numbers / letters are automatically sorted out, the winner (s) are notified directly or via a broadcast information block.
  • the device according to the invention comprises a first random generator 1, an evaluation device 4, a memory 6 for those data which meet the predetermined criterion, and a second random generator 8 for selecting a winner from a plurality of correct viewer data.
  • the random generator 1 is used to determine random data 2 (numbers, symbols, letters, etc.) which are compared with the viewer data.
  • the random data 2 are inserted into the television or radio signal and broadcast with it.
  • the random data 2 are preferably generated as a function of a special algorithm that takes into account the statistical distribution of possible solutions among the viewers.
  • the random generator 1 can be set such that the possibility of combining the predetermined personal data from the data drawn by the random generator 1 corresponds to a predetermined percentage between 1% and 100%.
  • the specified personal data value is for example the date of birth, the telephone number, the account number, the car number etc.
  • the random generator 1 also determines a certain number of jokers, which each player can use to combine the drawn data 2. If necessary, this number can also be predetermined from outside before the random data 2 is determined.
  • the use of jokers can further increase the motivation of the viewers not to change the program, since the skill of the viewer is challenged in the combination of the drawn data 2 and his personal data.
  • the data 2 drawn by the random number generator 1 are then fed with the viewer data 3 to the evaluation device 4. From the incoming data 3 of viewers, this first determines those sets of viewer data 3 that meet the specified combination conditions.
  • FIG. 8 An example of a viewer data record 3 is shown in FIG. 8.
  • these data include ID data 3a for identifying the viewer and, on the other hand, the viewer data 3b with which the viewer takes part in the competition.
  • the evaluation device initially only evaluates the data section 3b. If the alphanumeric data of section 3b correspond to the alphanumeric data 2 drawn by the random number generator 1 in accordance with the given combination possibilities, the matching viewer data 5 are temporarily stored in the memory 6.
  • the random number generator 8 selects at least one data record 9 as the winner from the data 5 stored in the memory 6.
  • Part of the winner's ID data (or all of the ID data) can also be reinserted into the television or radio signal and transmitted with it. This feature increases the viewer's motivation to maintain the chosen program in order to determine whether he has won or not. Through the Automation of recording and evaluation can be easily achieved a stronger viewer loyalty to the currently selected television or radio program.
  • the invention relates to a method for the automatic selection of personal data from a plurality of personal data based on first alphanumeric data generated by a random number generator.
  • First, second alphanumeric data are generated in the form of individual data blocks.
  • the data blocks are inserted and transmitted in time-separated sections in a television or radio signal.
  • Personal data then received from a plurality of persons each comprise an alphanumeric data section and a characteristic data section for identifying the person.
  • Personal data of at least one person is selected by evaluating the alphanumeric data section as a function of permissible combination options on the basis of the alphanumeric data generated by the random number generator.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé permettant de sélectionner de manière automatique des données personnelles parmi une pluralité de données personnelles, sur la base de premières données alphanumériques produites par un générateur aléatoire. De secondes données alphanumériques sont d'abord produites sous forme de blocs de données. Lesdits blocs de données sont ensuite insérés dans un vidéosignal, à intervalles temporellement séparés et sont transmis. Les données personnelles d'une pluralité de personnes comprennent ensuite, dans chaque cas, une section de données alphanumériques et une sections de données caractéristiques pour identifier la personne concernée. La sélection des données personnelles d'au moins une personne s'effectue par évaluation de la section de données alphanumériques en fonction de possibilités de combinaisons aléatoires sur la base des données alphanumériques produites par le générateur aléatoire.
PCT/EP2002/009839 2001-09-06 2002-09-03 Procede de selection automatique de donnees personnelles WO2003024102A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE10143696.3 2001-09-06
DE10143696A DE10143696A1 (de) 2001-09-06 2001-09-06 Verfahren zum Übertragen von Informationen

Publications (1)

Publication Number Publication Date
WO2003024102A1 true WO2003024102A1 (fr) 2003-03-20

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WO (1) WO2003024102A1 (fr)

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EP1786207A2 (fr) * 2005-07-13 2007-05-16 Deutsche Telekom AG Méthode et système pour fournir une session de télevision interactive

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DE19547902A1 (de) * 1995-12-21 1997-06-26 Inst Rundfunktechnik Gmbh Einrichtung zur Durchführung von Spielen
GB2362835A (en) * 2000-05-02 2001-12-05 Datapower Dev Ltd A system for issuing tickets in conjunction with a television display

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1786207A2 (fr) * 2005-07-13 2007-05-16 Deutsche Telekom AG Méthode et système pour fournir une session de télevision interactive
EP1786207A3 (fr) * 2005-07-13 2008-10-15 Deutsche Telekom AG Méthode et système pour fournir une session de télevision interactive

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