Classifications

• • G—PHYSICS
  • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
  • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
  • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
• • B—PERFORMING OPERATIONS; TRANSPORTING
  • B66—HOISTING; LIFTING; HAULING
  • B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
  • B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators
• • B—PERFORMING OPERATIONS; TRANSPORTING
  • B66—HOISTING; LIFTING; HAULING
  • B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
  • B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators
  • B66B3/002—Indicators
  • B66B3/008—Displaying information not related to the elevator, e.g. weather, publicity, internet or TV

Definitions

• This invention relates to dynamic advertising (e.g., television type) in spaces, such as elevators, the advertising context being selected to suit one or more viewers, and which provides the capability for interaction with the advertisement to facilitate alternatives, further information, or purchases, or to store, download, or transmit related information.
• dynamic advertising e.g., television type
• spaces such as elevators
• Objects of the invention include targeted advertising which is tailored to suit individual persons in the vicinity, which can receive instructions from a viewer, which can receive information from a viewer, which can transmit information to a viewer's personal device or over the telephone or the Internet, and which permits completing orders for advertised goods or services while the viewer is present.
• personal identity and/or personal interest information related to a viewer is transmitted to an advertising display from portable transmitters or swipe cards, or in response to entry of access codes to an entrance panel or a touch screen, or in response to voice.
• a processor in the elevator or the building may utilize passenger identity information to provide related personal interest information to the display.
• the display selects advertising which is targeted to the viewer.
• the advertising display has interactive exchange capability with the viewer by means of a button or other human operable device on the viewer's portable unit or on the display, voice input, and/or touch panel selection of items, modes of dealing or menus on the display.
• the passenger's device may upload any data necessary such as postal or e-mail address, credit card information, telephone or fax number, and validations, which may be made via voice recognition, fingerprint, or personal identification number.
• the advertising display may download data directly into a hand-held PDA or lap computer having wireless modem or fax the data, so as to provide detailed information for further use by the passenger at a later time.
• Fig. 1 is a simplified, perspective view of a passenger having a portable device standing in an elevator cab having an interactive display in accordance with the present invention.
• Fig. 2 is a front elevation view of a display of the invention adjacent an elevator.
• a passenger 9 carries a portable device 10 that transmits to a device 1 2 disposed in an elevator cab 1 3.
• the device 1 2 includes a receiver and is associated with an advertising display 1 6 which has a screen 1 7 for displaying advertising copy.
• the transmission from the passenger's portable device 1 0 may include either or both of the passenger's identity and personal interest parameters, that is, information about the passenger which is pertinent to the nature of advertising to which the passenger may respond, such as vocation, gender, and recreational preferences.
• Recreational preferences may include music, sports, literature, and holiday or vacation preferences.
• the device 1 2 may interact with a central processor 20 to extract personal interest information about the passenger in response to an identification number of the passenger received by the device 12.
• the display 1 6 may then select from a repertoire, advertising content which is deemed to be pertinent to the passenger 9.
• the display 1 6 may have button switches 22, 23 which the passenger can press to make selections of display content or ordering information or the like.
• the display 1 6 may alternatively or additionally have touch panel portions 25 with which the passenger may make selections relevant to the advertising being shown on the display 1 6.
• the passenger's portable device 10 may also have buttons or other human operable input devices by means of which he can direct communications from his device 10 to the device 1 2 so as to cause selection of copy, ordering information, and the like.
• the device 1 0 carried by the passenger may also transmit, selectively, more detailed transactional information about the passenger, such as his postal or e-mail address, fax number, and/or a credit card number, so as to request further information, or cause an actual order to be placed.
• the device 1 2 may have a voice recognition capability which allows the passenger to authenticate with his own voice, or the display 1 6 may have a fingerprint verification pad 27 which the passenger may use to authenticate his order.
• an order may be authenticated by entering of a simple PIN number through the device 1 0 for transmission to the device 1 2, or by means of switches 22, 23 or touch panel 25.
• the device 1 2 may have the capability to transmit information via the Internet, via telephone, or directly to a hand-held, wireless enabled PDA 30 (such as Palm VIITM) so as to supply further information for the passenger's later use.
• a hand-held, wireless enabled PDA 30 such as Palm VIITM
• Fig. 2 illustrates that the display 1 6 (together with the device 1 2; etc.) may be disposed adjacent to a hoistway, such as adjacent to the elevator access doors 33 in an elevator corridor 34. Or, it may be in a waiting room, a lobby, or at a table in a lounge or restaurant.
• a hoistway such as adjacent to the elevator access doors 33 in an elevator corridor 34.
• it may be in a waiting room, a lobby, or at a table in a lounge or restaurant.
• the portable device may be a swipe card, the elevator having a swipe card reader to gain access to the elevator, or the reader could be part of the device 1 2.
• the personal ID may be transmitted by input keys, either at the elevator entrance or at the device 1 6.
• the display may be located other than in an elevator, adjacent any space where viewers may wait or repose, such as in a waiting room, a lounge, a lobby, or adjacent a table in a restaurant.

Landscapes

• Physics & Mathematics (AREA)
• General Physics & Mathematics (AREA)
• Engineering & Computer Science (AREA)
• Theoretical Computer Science (AREA)
• Indicating And Signalling Devices For Elevators (AREA)

Priority Applications (1)

Applications Claiming Priority (2)

Publications (1)

Family

ID=24667853

Family Applications (1)

Country Status (2)

Cited By (34)

Citations (4)

• 2001
  • 2001-08-01 AU AU2001283126A patent/AU2001283126A1/en not_active Abandoned
  • 2001-08-01 WO PCT/US2001/024545 patent/WO2002025624A1/en not_active Ceased

Patent Citations (4)

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