WO2002007138A2 - Affichage publicitaire interactif - Google Patents

Affichage publicitaire interactif Download PDF

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Publication number
WO2002007138A2
WO2002007138A2 PCT/EP2001/008046 EP0108046W WO0207138A2 WO 2002007138 A2 WO2002007138 A2 WO 2002007138A2 EP 0108046 W EP0108046 W EP 0108046W WO 0207138 A2 WO0207138 A2 WO 0207138A2
Authority
WO
WIPO (PCT)
Prior art keywords
signal
interface
control
signals
communication device
Prior art date
Application number
PCT/EP2001/008046
Other languages
German (de)
English (en)
Other versions
WO2002007138A3 (fr
Inventor
Alain Bertoni
Original Assignee
Alain Bertoni
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alain Bertoni filed Critical Alain Bertoni
Priority to AU2001287606A priority Critical patent/AU2001287606A1/en
Publication of WO2002007138A2 publication Critical patent/WO2002007138A2/fr
Publication of WO2002007138A3 publication Critical patent/WO2002007138A3/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Definitions

  • the invention relates to a device for displaying image signals, with a playback device for the playback of image signals and a screen, and to a method for controlling such a device.
  • the invention relates in particular to a device and a method for the interactive control of an advertising display, for example a large screen or an electronically controlled color projector.
  • Such displays are used in places with high public traffic, for example train stations or airports. They are also used in shopping centers or supermarkets, where they advertise certain products or ranges of products that are offered for sale.
  • the playback device is either a video recorder or an image disk memory (DVD or CD-ROM) and converts stored image information into control signals for the screen.
  • DVD or CD-ROM image disk memory
  • it can also be formed by a television receiver which receives electromagnetic waves with the image signals and converts them into control signals for the screen.
  • Document DE 197 26 413 discloses a multimedia presentation device with an LCD screen and keys which enable the control commands to be entered by a viewer.
  • the image signals of the various presentations chosen by the viewer are fed to the screen either by a CD-ROM reader or by an infrared computer from a central computer.
  • the viewer can interrupt the program with a call button on the device. With the help of individual additional buttons, the customer can make his wish regarding the program to be displayed.
  • the buttons are located on the front of the device.
  • the keys are preferably designed as sensor keys and set up via a touch screen display.
  • European patent EP 0 756 731 B1 also discloses an interactive device for selecting information.
  • this device comprises a selection device which can be operated by the user and which enables various information to be called up on the basis of a menu control.
  • the screen is preferably designed as a touch screen so that it acts as a dialing device.
  • Both devices known from the prior art have the disadvantage that they have to be attached to a location that can be reached by the viewer.
  • the display devices are often mounted at a height of more than 3 m, so that the viewer cannot reach the device.
  • the control buttons it would be possible to arrange the control buttons at a height between 1 m and 2 m at a certain location near the device, so that the standing observer can operate the buttons.
  • the viewer has to find the location with the control devices and input keys before he can operate the display.
  • the remote control of the screen display by means of unidirectional infrared or ultrasonic remote controls is known from conventional television sets.
  • the viewer must have a remote control device which transmits control signals in a format which can be decoded on the screen by the respective signal received. It is not possible for every interested viewer to be equipped with a remote control of this type, which is specially adapted to the display device, before passing through a display device in a public place. This solution is therefore not suitable for controlling advertisements in public places.
  • the object of the invention is to provide a device and a method for the control of image displays, which enables a large number of viewers to control them without an additional remote control device and without operating control buttons on the display device itself.
  • a device according to the invention comprises a) a signal interface for receiving remotely transmitted control signals from a portable, bidirectional communication device carried by an observer, and b) a control device for controlling the playback device as a function of these control signals.
  • the most common bidirectional communication devices that are now used by a large part of the population of the industrialized countries are mobile phones.
  • a signal interface that receives the signals of a mobile phone
  • every viewer equipped with a mobile phone can control the display device of the display device as desired.
  • the signal interface can be a transmitter / receiver unit that works according to the current transmission formats for digital mobile phone calls (e.g. GSM) or future transmission formats (e.g. UMTS).
  • GSM digital mobile phone calls
  • UMTS future transmission formats
  • the signal interface is preferably connected to an analog or digital public telephone network and can be dialed via a specific telephone number.
  • the signal interface can also be formed by a transmitter / receiver unit which can be dialed via a number in the digital mobile telephone network.
  • the device according to the invention can be used flexibly at any location without a connecting cable for a telephone network.
  • the signal interface comprises an acoustic transducer which converts acoustic signals emitted by the keypad of the mobile telephone into control signals.
  • the keypad of mobile phones basically works according to the multi-frequency dialing method, so that different tones represent different numerical values. These tones are also generated when the communication link is established between the mobile phone and the signal interface as a communication partner when the keyboard is pressed.
  • a specific control command can be assigned to each numerical value or each character on the keypad of the mobile telephone.
  • the display device of the display device preferably comprises a signal memory which comprises at least one selection menu with the assignment of different control functions to different numbers or characters on the keyboard.
  • this selection menu is transmitted to the screen of the display device as an image signal by selecting the signal interface via a mobile telephone and is displayed there. If necessary, it is overlaid on the advertising display shown on the screen, so that the selection menu and the advertising display are visible at the same time.
  • the desired control function of the control device for the display device is generated, so that the display on the screen is controlled in the desired manner.
  • Bidirectional communication devices with an infrared interface are also increasingly being used in industrialized countries.
  • portable computers are provided with such an interface. These can be provided as a complete personal computer with a hard disk drive, a floppy disk drive, a screen and are usually referred to as a "laptop”.
  • portable computers with an infrared interface are also known, which do not include floppy or hard disk drives.
  • These devices are commonly referred to as "organizers”, “personal digital assistants” or “palm tops”.
  • “organizers” are also integrated into mobile phones.
  • electromagnetic signal interfaces for portable communication devices was developed by a group of nine companies (3 COM, Ericsson, Intel, IBM, Lucent, Microsoft, Motorola, Nokia and Toshiba) and sold under the brand name "BLUETOOTH". Via an integrated circuit with A transmitter / receiver module is used to transmit digital signals wirelessly to other devices at high transmission speeds. It is to be expected that further standards for the remote transmission of data between two or more digital devices will be introduced in the future. Such interfaces for remote local data transmission between two digital devices using light waves or radio waves are hereinafter referred to as electromagnetic interfaces records.
  • the signal interface of the device according to the invention can also include an interface for electromagnetic signals, in particular infrared or radio signals, which is coupled to a communication module which is set up to operate the electromagnetic interface in at least one data transmission format of commercially available mobile telephones or mini computers with an electromagnetic interface.
  • electromagnetic signals in particular infrared or radio signals
  • the communication module is preferably set up to operate the electromagnetic interface in a large number of data transmission formats.
  • the communication module can switch between the different data transmission formats upon receipt of an electromagnetic signal until the special data transmission format of the transmitter of the electromagnetic signal has been determined.
  • the display device can then be controlled by entering certain control commands and transmitting these commands via the electromagnetic interface.
  • its data interface can preferably be addressed both via a telephone network by dialing a specific telephone number reproduced on the display device and directly by communication, for example between an infrared interface on the Display device and an infrared interface on the portable, bidirectional communication device. So that different viewers do not intervene in the control of the display device and interfere with one another, the aim is that after the establishment of a connection of a portable communication device with the signal interface of the display device, the establishment of further connections is blocked. It can also connect to a specific one Number of communication devices are allowed, which then interactively control different elements of the image signal. For example, a computer game can be represented with the image signal, with different game characters being controlled via a different communication device.
  • the bearer of the bidirectional communication device is able to control the function of the display device in a manner similar to a remote control. He can preferably choose between different program contents, for example explanations of specific details of the advertised product. He can also e.g. have the address of the dealers who sell the advertised product near the display device. It is also possible to control the quality of the display (e.g. brightness of the image or volume of a sound signal generated together with the image).
  • the signal interface can be set up not only for receiving control signals from the communication device, but also for remote transmission of signals to the bidirectional communication device carried by the viewer. This remote data transmission can be activated by a control signal transmitted from the communication device to the signal interface.
  • a mobile phone for example when activating a menu item with the "Product information” or "Dealer information” function, a text with the corresponding information can be transferred from the playback device to the mobile phone as a short message (SMS message).
  • SMS message short message
  • Relevant product information or dealer information can thus be permanently transmitted to the viewer without the user having to take notes.
  • WAP mobile phones new types of mobile phones with Internet access
  • the playback device must be connected to the Internet.
  • the playback device does not have to be a physical unit, but different ones Modules, for example a video recorder, an optical disc player and a computer acting as an Internet server, can exist which are connected to one another via different communication lines and networks and are centrally controlled.
  • a portable mini-computer e.g. organizer or laptop
  • larger files can be transmitted via a radio or infrared communication link between the electromagnetic interface of the device according to the invention and the electromagnetic interface of the computer.
  • Very extensive detailed information about the product, its manufacturer, dealers etc. can be transferred to such devices.
  • any other information can be transmitted. If the advertising space is used, for example, to advertise the city or the region in which it is set up, information about cultural events, public transport networks, contact addresses for local advice centers etc. can be transmitted.
  • Such communication devices are preferably personal computers which are connected to the public telephone network and are set up to receive electronic messages (e-mails). Remote transmission of the relevant Signals and information on a specific e-mail address can be activated by simply transmitting the e-mail address to the signal interface of the device according to the invention.
  • the e-mail address can again be transmitted as a short message (SMS) to the signal interface of the device according to the invention.
  • SMS short message
  • the data of the e-mail address can be transmitted directly.
  • a personal computer connected to the Internet, can be used to transmit these signals and data to this communication device determined by the viewer.
  • a personal computer is a means of reproducing data that is stored on a data memory of this personal computer (hard disk, CD-ROM or similar storage medium). This data is transmitted as digital signals.
  • the display device when controlling the display device, preferably after connecting to a portable communication device or a limited number of communication devices, access to further communication devices is blocked in order to avoid mutual interference, the retrieval of audio signals or data relating to the reproduced image signals becomes as many communication devices as possible at the same time enables viewers to receive either the sound or the data.
  • the method for controlling the device consists of the following steps: a) establishing a connection between a portable, bidirectional communication device, which is carried by a viewer, and a signal interface of the device, b) transmission of control signals from the communication device to one Signal interface of the device, c) forwarding the control signals to a control device for a playback device of the device.
  • the establishment of further connections of other communication devices with the signal interface of the device can be blocked in order to avoid malfunctions in the control.
  • the establishment of a connection to retrieve data and signals (sound) or for interactive data transmission, for example to order an offered product is made possible for as many users as possible.
  • the structure is achieved by dialing a specific telephone number.
  • the phone number is preferably shown near the display screen.
  • the connection is established by activating the electromagnetic signal transmission of this communication device.
  • the multiplex method if an infrared or radio signal is received by the signal interface, different data transmission formats are preferably checked until the data transmission format of the actually transmitted signal is recognized.
  • a control signal of the communication device can be used to transmit a signal remotely from a certain module of the playback device either to the bidirectional communication device itself or to another communication device determined by the viewer (for example by specifying an e-mail address) to be activated.
  • the drawing shows a schematic block diagram of the individual components of the device according to the invention. It initially comprises a large-format display screen 1, which is formed, for example, by a flat display or a projection screen with an electronically controlled projector.
  • the image signals depicted thereon are generated via a playback device 2, in the present case via a hard drive 3 with a large capacity (for example more than 40 gigabytes) which is assigned to the playback device 2 and on which digital image files can be stored.
  • the hard disk drive 3 allows great flexibility with regard to the video sequences to be performed, since these sequences can be loaded onto the hard disk via a data network 2 such as the Internet or via a broadband connection if new content is desired.
  • the hard disk drive 3 is controlled by a control device 4.
  • Any other signal memory can of course be used as the source for the image signals, for example video cassettes or DVDs, so that the playback device in this case is formed by a video recorder or a DVD player.
  • the control device 4 is controlled via two signal interfaces, namely firstly an infrared interface 5 and secondly a modulator / demodulator (MODEM) 6.
  • the MODEM 6 is connected to the public telephone network 7. A certain telephone number is assigned to the MODEM 6, which should be displayed to the viewer near the display screen 1. To control the control unit 4 via the MODEM 6, the telephone number of the MODEM 6 must be dialed with a mobile phone 8.
  • the control device can be controlled, for example, via the tones generated with the buttons on the mobile phone 8.
  • a control menu should be displayed on the display screen 1, in which the assignment of certain keys of the mobile phone 8 to certain control functions is shown graphically.
  • control device 4 would have to include speech recognition software.
  • the control menu would be initiated via the control device 4 as an acoustic signal in the telephone network 7.
  • the user of the mobile phone 8 can listen to the various options with the mobile phone 8 and activate the control functions by answering specific questions that are transmitted to the mobile phone 8 via the telephone network 7.
  • a sound track that matches the image sequence shown on the display screen 1 can also be transmitted to the mobile telephone 8 by a module of the playback device 2 via the telephone network 7.
  • An alternative signal interface for controlling the control device 4 is the infrared interface 5, which communicates either with an infrared interface 9 of the mobile telephone 8 or with an infrared interface 10 of a portable mini-computer 11.
  • the reproducing device 2 can comprise further data and signal reproducing means (video recorders, DVD players, etc.).
  • a personal computer 12 is also shown as part of the playback device 2, which is connected to the telephone network 7. Acoustic signals containing explanations of the control can be transmitted via the telephone network 7 to the mobile phone 8 via the personal computer 12.
  • the personal computer 12 can also be used to reproduce the audio track belonging to the image sequence.
  • texts can be transmitted via the personal computer 12 as a short message (SMS) to the mobile phone 8 or as e-mail to a specific e-mail account via the Internet, which can be selected via the telephone network 7.
  • SMS short message
  • the mobile phone 8 or as e-mail to a specific e-mail account via the Internet, which can be selected via the telephone network 7.
  • another electromagnetic interface e.g. an interface using radio signals according to the method designated by the "Bluetooth" method can be provided.
  • the functional elements of the device in particular the hard disk 3 as the image data source, the control device 4 and the modem 6 are to be integrated into the housing of the personal computer 12.
  • the infrared interface can be connected to the personal computer 12 via a connecting cable or wirelessly by means of remote data transmission.
  • further elements for example satellite receivers or receiving devices for broadband cable networks, can be integrated into the housing of the personal computer 12 so that the displayed image signals are transmitted to the hard disk 3 by remote transmission and there. can be saved.
  • any known or future communication formats can be used as the signal interface. It can be set up to set up a direct data exchange between two devices, for example via infrared signals or radio signals (for example using Bluetooth technology). It can also be connected to a telephone network, mobile telephone network or a data network (for example the Internet).
  • the two signal interfaces shown in the drawing namely a MODEM 6 and an infrared interface 5, represent only an exemplary, non-limiting selection.
  • the device according to the invention can also use any number of different reproduction devices both for image reproduction and for the transmission of signals or data to the portable communication device or to another communication device determined by the user, for example the e-mail address of a computer.

Abstract

La présente invention concerne un dispositif servant à afficher des signaux vidéo, comprenant un appareil de restitution servant à restituer des signaux vidéo et un écran. L'invention concerne en particulier des affichages publicitaires, tels que des écrans de projection à image grand format ou qu'un projecteur couleur à commande électronique, qui peuvent être utilisés dans des endroits où passe beaucoup de monde tels que dans des gares ou des aéroports. L'invention a pour objet la conception d'un dispositif servant à commander des affichages vidéo, permettant à une pluralité d'observateurs de commander directement le dispositif d'affichage, sans que soit nécessaire la présence d'un appareil de commande à distance supplémentaire ou l'actionnement de touches de commande. A cet effet, l'invention ce caractérise par: une interface de signal servant à la réception de signaux de commande longue distance provenant d'un appareil de communication portable bidirectionnel (notamment un téléphone mobile ou un ordinateur portable), qui est transporté par un observateur; et b) un dispositif de commande servant à commander l'appareil de restitution en fonction de ces signaux de commande. En d'autres termes, l'invention permet la commande à distance de l'affichage publicitaire ou la demande à distance d'informations associées à la présentation publicitaire, par l'intermédiaire de téléphones mobiles, d'ordinateurs portables ou d'assistants personnels avec une interface de données sans contact (par ex. interface infrarouge).
PCT/EP2001/008046 2000-07-13 2001-07-12 Affichage publicitaire interactif WO2002007138A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001287606A AU2001287606A1 (en) 2000-07-13 2001-07-12 Interactive advertising display

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE10034078.4 2000-07-13
DE2000134078 DE10034078A1 (de) 2000-07-13 2000-07-13 Interaktives Werbedisplay

Publications (2)

Publication Number Publication Date
WO2002007138A2 true WO2002007138A2 (fr) 2002-01-24
WO2002007138A3 WO2002007138A3 (fr) 2004-02-26

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2001/008046 WO2002007138A2 (fr) 2000-07-13 2001-07-12 Affichage publicitaire interactif

Country Status (3)

Country Link
AU (1) AU2001287606A1 (fr)
DE (1) DE10034078A1 (fr)
WO (1) WO2002007138A2 (fr)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2201897A1 (es) * 2002-03-14 2004-03-16 Sistema Publibit, S.L. Unidad de retroproyeccion informativa.
WO2008031827A1 (fr) * 2006-09-16 2008-03-20 Blueseven Ag Procédé et dispositif de commande d'un terminal au moyen d'un téléphone mobile
DE202008017186U1 (de) 2008-12-30 2009-03-19 United Merchandise Gmbh Werbedisplay
EP2093983A1 (fr) * 2008-02-25 2009-08-26 Alcatel Lucent Procédé de prise de controle de l'affichage sur un écran par un terminal radio
CN104269126A (zh) * 2014-09-19 2015-01-07 江苏卡罗卡国际动漫城有限公司 一种室外长廊互动投影装置

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10137787A1 (de) * 2001-08-06 2003-02-27 Systemonic Ag Verfahren und Anordnung zur Kommunikation in einem drahtlosen Kommunikationsnetz
DE10208847A1 (de) * 2002-03-01 2003-09-18 Interactive Ag System zur interaktiven Kommunikation
ATE420428T1 (de) * 2002-05-08 2009-01-15 Ipoc Technologies Ag Drahtloses multimediasichtanzeigegerät
DE10228393A1 (de) * 2002-06-25 2004-01-22 Ass Werbe Gmbh Präsentationssystem für Werbe- und/oder Informationszwecke
FR2872364B1 (fr) * 2004-06-28 2008-12-19 Hamouda Atmin Ait Ce systeme permet la capture, la memorisation, sur equipements portables, d'informations distantes, complementaires au message visuel et sonore, diffuse au public, de type publicitaire, educatif, informatif
DE102008047358A1 (de) * 2008-09-15 2010-03-25 Deutsche Telekom Ag Interaktives Werbedisplay

Citations (3)

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Publication number Priority date Publication date Assignee Title
EP0704809A2 (fr) * 1994-09-23 1996-04-03 US West Marketing Resources Group, Inc. Procédé pour faire l'interface avec un système d'information multimédia
FR2739241A1 (fr) * 1995-09-27 1997-03-28 Noyon Colonna Cedric Borne de communication multimedia a la fois interactive et non-interactive geree par ecran tactile
JP2000022811A (ja) * 1998-06-29 2000-01-21 Nec Commun Syst Ltd 移動通信端末へのメッセージ表示システム

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0704809A2 (fr) * 1994-09-23 1996-04-03 US West Marketing Resources Group, Inc. Procédé pour faire l'interface avec un système d'information multimédia
FR2739241A1 (fr) * 1995-09-27 1997-03-28 Noyon Colonna Cedric Borne de communication multimedia a la fois interactive et non-interactive geree par ecran tactile
JP2000022811A (ja) * 1998-06-29 2000-01-21 Nec Commun Syst Ltd 移動通信端末へのメッセージ表示システム

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
PATENT ABSTRACTS OF JAPAN vol. 2000, no. 04, 31. August 2000 (2000-08-31) & JP 2000 022811 A (NEC COMMUN SYST LTD), 21. Januar 2000 (2000-01-21) *

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2201897A1 (es) * 2002-03-14 2004-03-16 Sistema Publibit, S.L. Unidad de retroproyeccion informativa.
WO2008031827A1 (fr) * 2006-09-16 2008-03-20 Blueseven Ag Procédé et dispositif de commande d'un terminal au moyen d'un téléphone mobile
EP2093983A1 (fr) * 2008-02-25 2009-08-26 Alcatel Lucent Procédé de prise de controle de l'affichage sur un écran par un terminal radio
DE202008017186U1 (de) 2008-12-30 2009-03-19 United Merchandise Gmbh Werbedisplay
CN104269126A (zh) * 2014-09-19 2015-01-07 江苏卡罗卡国际动漫城有限公司 一种室外长廊互动投影装置

Also Published As

Publication number Publication date
WO2002007138A3 (fr) 2004-02-26
AU2001287606A1 (en) 2002-01-30
DE10034078A1 (de) 2002-01-24

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