WO2001061558A1 - Notification de publicite generant un systeme de bavardage - Google Patents

Notification de publicite generant un systeme de bavardage Download PDF

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Publication number
WO2001061558A1
WO2001061558A1 PCT/JP2001/001269 JP0101269W WO0161558A1 WO 2001061558 A1 WO2001061558 A1 WO 2001061558A1 JP 0101269 W JP0101269 W JP 0101269W WO 0161558 A1 WO0161558 A1 WO 0161558A1
Authority
WO
WIPO (PCT)
Prior art keywords
words
conversion
word
link
database
Prior art date
Application number
PCT/JP2001/001269
Other languages
English (en)
Japanese (ja)
Inventor
Yasuhiro Kitamura
Original Assignee
Eweb Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Eweb Co., Ltd. filed Critical Eweb Co., Ltd.
Priority to AU34109/01A priority Critical patent/AU3410901A/en
Publication of WO2001061558A1 publication Critical patent/WO2001061558A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a notice advertisement of an electronic bulletin board or a chat system, and more particularly, to a notice advertisement generation chat system that generates and converts an electronic bulletin board or an article of a chat conversation into a link button of the notice advertisement.
  • Such advertisements on the Internet display small images called banners at the most prominent places, such as the top of large websites that attract a large number of customers and provide various services such as information search, electronic bulletin boards, and chats.
  • banners When you click on the image, a banner ad that jumps to the advertiser's website, a small window separate from the homepage opens, a pop-up ad that places the ad in it, a search for the homepage We, and keywords
  • a search is performed, an advertiser with a keyword search that displays an advertisement related to the keyword is known.
  • the usage fee of Internet users who receive various services such as information search, electronic bulletin board, and chat is set free of charge, and the re-sale is operated by the advertising fee such as the advertiser's banner installation fee.
  • the banner is clicked to jump to the advertiser's homepage.
  • it has an advertising effect. For this reason, a scheme is adopted in which advertising costs are paid to the banner posting site according to the number of times the banner is clicked.
  • a free bulletin board system and a free chat system are effective advertising media because many users repeatedly visit and use them because messages are exchanged by two-way communication.
  • visitors with a clear sense of purpose such as exchanging messages and enjoying real-time conversations (participants in a chat system)
  • bulletin board and chat service providers are trying to make attractive sites, how to attract more customers, increase the number of clicks to advertiser (client) sites, and increase advertising revenue.
  • the advertiser is concerned with increasing the number of viewers of the corporate advertisement homepage, and is also aiming to more accurately capture the target users who are directly linked to their products and services.
  • the present invention has been made in view of the above-mentioned problems, and provides information on topics of interest to users participating in a bulletin board / chat site, and a site sponsoring company provides a variety of sites. It is an object of the present invention to provide a system that can obtain advertising revenue from a plurality of clients from a single site as a media for advertising advertisements. Advertisers (clients) are provided with a means of notifying target users using words related to the company's products and services, and when the word appears on a topic on the bulletin board / chat, an electronic bulletin board is used. It is an object of the present invention to provide a notice advertisement that can be used by a chat user.
  • the chat user can convert the word in the conversation sentence provided in real time into a word with a link function by clicking on the word in the conversation sentence.
  • a notice advertisement generating chat system of the present invention comprises a plurality of conversational speech user terminals connected to an Internet communication line;
  • a chat server including a Web server unit having a CGI including at least an electronic bulletin board for displaying a conversation sentence for each user in chronological order;
  • a Words conversion conversation in which Words conversion processing for setting a link destination by an HTML document in which the URL of the advertiser's homepage is embedded in the word is used.
  • a first communication with the chat server that returns a sentence to the chat server is performed via the Internet, and the Words conversion word in the conversation sentence is displayed on the user terminal Web page screen using a binding device. If you click on the word, you have a Words' Click CGI that can receive that information, and when it receives it, it makes a second connection with the user terminal that performs the link connection process that links to the advertiser's homepage.
  • Is a chat system consisting of a notification advertisement generation control device equipped with a web server What
  • the chat server further includes an electronic bulletin board database for articles required for the web page, and the conversation sentence from each user terminal to the notice advertisement generation control device in real time.
  • a Words-transformation-speaking means for transferring in real time a Words-conversational sentence obtained by subjecting the conversational sentence to word-conversion processing by the announcement advertisement generation control device to each user terminal.
  • the notification advertisement generation control device registers a word specified by an advertiser and uses the word conversion process for the word conversion process, and registers a link destination requested by the advertiser and a link conversion database used for a link output process.
  • a high-speed processing database unit comprising: a conversation sentence transfer unit that receives the chat sentence from the chat server to decompose the conversation sentence into words, searches the Words conversion database, matches those words, and extracts document words analysis means.
  • Words conversion processing means for performing the Words conversion process for converting it into Words ID, returning the Words conversion conversation sentence to the chat server, and recording the history data in a Words conversion database, and the user terminal Receives the converted word clicked on the web page display screen, and Link destination rewriting processing means for collating the link destination from the argument set in the document and the link conversion database, rewriting the link destination, and recording the history in the link conversion database, and the link It is characterized by having at least a central control unit consisting of a user terminal and link output processing means for connecting to the advertiser's Web server.
  • the notification advertisement generation chat system includes a relational database unit for word registration of a designation or request from an advertiser and a link destination registration record thereof.
  • the central control unit further includes data that can be analyzed for marketing by combining Words conversion and Words-click processing history information data recorded in the high-speed processing database unit with the data in the relational database unit. It is characterized by comprising analysis data generating means for generating.
  • the notification advertisement generation chat system includes a management terminal unit, and a central control unit includes the high-speed processing database unit. Charge management that counts at least the number of clicks, etc., and manages each advertiser based on the Words conversion and Words-click processing history information data recorded in the Means for processing billing data for each advertiser by the management terminal unit.
  • the argument set in the HTML format document of the conversion word by the word conversion processing means is a word ID, a word The link ID is searched using the Words ID and the link conversion database, and the clicked date and time are added to the Words ID and the link destination, and the information is recorded as history information data in the link conversion database.
  • the words specified in advance by the advertiser in the conversation are at least a product name, Nouns that include various product names, facility names, city and other local names, proper nouns, verbs that indicate behavioral actions * Adjectives, and pronouns, and compound words combining these words ⁇ idioms You.
  • the notification advertisement generation chat system according to claim 1, 2, 3, 4, or 5, wherein the word conversion processing means converts the word in the word conversion conversation sentence. Is characterized by being one of an underlined display, an inverted display, a display in which the brightness or color is changed, a blinking display, a display combining them, or a display in which an image pattern is added thereto.
  • the notification advertisement generation chat system according to claim 1, 2, 3, 4, 5, or 6, wherein the electronic bulletin board is a user of the system. It is characterized by including a chat that displays the conversation sentence of the user in the chronological order of the conversation.
  • FIG. 1 is a block diagram of a notification advertisement generating chat system of the present invention.
  • FIG. 2 is a block diagram of one embodiment of a notification advertisement generating chat system of the present invention.
  • FIG. 3 is a block diagram of the present invention.
  • FIG. 4 is a diagram showing an operation flow of an embodiment of the notification advertisement generation chat system according to the present invention.
  • FIG. 4 is a diagram showing an embodiment of the word conversion processing of the present invention.
  • FIG. FIG. 9 is a diagram showing an embodiment of a process at the time of clicking.
  • FIG. 1 and FIG. 2 are block diagrams showing an embodiment of a notification advertisement generating chat system according to the present invention.
  • the reference numeral 1 denotes a notification advertisement generation control device including at least a Web server having a notification advertisement generation operation company CGI 10a for Words ⁇ Click.
  • Reference numeral 2 denotes a partner company or individual chat server provided with a Web server unit 20 having a CG 120a for an electronic bulletin board in cooperation with the operation of the announcement advertisement generation operation company.
  • Reference numeral 3 denotes a client terminal of a conversation utterance user, which is a user terminal having a Web browser program.
  • the notification advertisement generation control device 1 has a server unit 10, a high-speed processing database unit 11 capable of responding to access from an Internet line, a central control unit 12, a database server unit 13 , Management terminal unit 14, Communication line connection line unit including a firewall 15, Word registration to record the word specified by the advertiser, and a link to connect to the advertiser link destination homepage when clicking the word It consists of a relational database section 16 for pre-registration records.
  • the chat server 2 of the partner company or the individual also has an electronic bulletin board necessary for the web page, an article database 2 1, and a conversation sentence entered on each user terminal 3.
  • the conversation sentence transfer means 2 2a which transfers the sentence to the announcement advertisement generation control device 1
  • the Words transformation conversation sentence transfer means 2 2 b which transfers the Words conversion conversation sentence generated by the announcement advertisement generation control device 1 to the user terminal 3.
  • a chat server control unit 22 From the conversation sentence transfer means 2 2a which transfers the sentence to the announcement advertisement generation control device 1 and the Words transformation conversation sentence transfer means 2 2 b which transfers the Words conversion conversation sentence generated by the announcement advertisement generation control device 1 to the user terminal 3.
  • a chat server control unit 22 From the conversation sentence transfer means 2 2a which transfers the sentence to the announcement advertisement generation control device 1 and the Words transformation conversation sentence transfer means 2 2 b which transfers the Words conversion conversation sentence generated by the announcement advertisement generation control device 1 to the user terminal 3.
  • a chat server control unit 22 From the conversation sentence transfer means 2 2a which transfers the sentence to the announcement advertisement
  • communication between the chat server 2 and the user terminal 3 via the Internet communication line 4 to the notification advertisement generation control device 1 is as follows.
  • Communication between the configuration control device 1 and the chat server 2 will be described as first communication
  • communication between the notification advertisement generation control device 1 and the user terminal 3 will be described as second communication.
  • the web server unit 10 of the notification advertisement generation control device 1 receives the conversation sentence entered in the electronic bulletin board at each user terminal 3 via the partner company or individual's chat server 2 and If the conversation contains a word specified in advance by the advertiser, the advertiser's homepage UR address is embedded in the word, and the link destination is set using a HTM document.
  • the first communication with the chat server 2 that replies to the user terminal 3 The conversion of Words-conversation conversations using a mouse or the like on the user terminal 3 Web page screen Words-clicking CGI program that receives the information by clicking a word 10a, and upon receiving it, link the user terminal 3 to the advertiser's homepage. Perform the second communication with the user terminal 3 that performs link destination connection processing. .
  • the high-speed processing database unit 11 registers a word designated by or requested by the advertiser and a compound word obtained by combining the words, and searches and uses the list for word conversion processing. 1a and the link destination requested by the advertiser are registered, the list is searched, and a link conversion database 11b is used for link output processing.
  • the central control unit 12 of the notification advertisement generation control device 1 decomposes the conversation sentence received from the rechart server 2 into words by the conversation sentence transfer means 22 a and analyzes the words.
  • Document words analyzing means 12a for searching for and extracting those words, and performing word conversion processing for converting the words into word IDs, and converting the word-converted conversation sentences to a chat server 2.
  • Words conversion database 1 1a and the Words conversion processing means 1 2b to record the history data in the Words conversion database 11; and the conversion word clicked on the user terminal 3 Web page display screen.
  • Link destination rewriting means for collating the link destination from the argument set in the document and the link conversion database 1 1b, rewriting the link destination, and recording the history data in the link conversion database 11b.
  • 1 2c and link output processing means for outputting the link destination and connecting to the user terminal 3. and connecting to the advertiser's Web server 5 1 2d.
  • the notification advertisement generation control device 1 includes a relational database unit 16 that records a word registration of the designation or request from the advertiser, a registered word of the link destination, and records related information
  • the central control unit 12 includes: Analysis data that generates data that can be analyzed for marketing by combining the Words conversion and Words' click processing history information data recorded in the high-speed processing database section 11 with the data in the relational database section 16 It further includes generating means 1 2 e.
  • the notification advertisement generation control device 1 includes a management terminal unit 14, and the central control unit 10 uses word conversion and word-click processing history information data recorded in the high-speed processing database unit 11. And a charge management means 12f for counting at least the number of clicks and performing charge management for each advertiser.
  • the arguments set in the HTML format document of the converted word by the word conversion processing means 1 2 b are composed of a word ID and a word name, and a link destination is searched by using the word ID and the link conversion database 11 b.
  • the word ID and the link destination are further recorded in the link conversion database as history information data with the date and time of the click added.
  • the converted words are displayed on the user terminal 3 as underlined display, inverted display, display based on change in brightness or color, flashing display, display combining them, or display in which an image pattern or the like is added to those displays.
  • a conversion word may be indicated. Clicking on the word may display a pop-up menu screen.
  • the words specified in advance by the advertiser in the tongue are at least product names, various product names, facility names, city names, regional names, and other nouns. Pronouns, compound words combining those words, and idioms.
  • FIG. Figure 3 shows the chat system 100 in Figure 2 when a conversation sentence was entered on the electronic bulletin board for a conversation on the Web page display screen of the user terminal 3 (A), and from that time. It is a figure explaining the flow of operation of.
  • a CGI 20a program for an electronic bulletin board via the Internet communication line 4 receives a conversation sentence each time a user inputs a conversation sentence, and the conversation sentence transfer means 22a transfers the conversation sentence.
  • the notification advertisement generation control device 1 receives the notification via the re-internet 4.
  • the central control unit 12 searches the Words conversion database 11a for the received conversational sentence by the document word analysis means 12a, and extracts a word or a compound word that matches in the conversational sentence. For each word that matches the word, the word is converted into a word ID by the word conversion processing means 12b, and the converted conversation sentence is returned to the chat server 2 via the Internet.
  • the chat server 2 displays the converted conversation sentence on the bulletin board via the Internet 4 by means of the CGI 20a program for electronic bulletin board by means of the Words translation conversation sentence transfer means 22b. ).
  • the chat server 2 acts as an intermediary for the notification advertisement generation control device. Communication with 1 and processing (1st communication).
  • words and clicks (C) are performed in which the converted word (indicated by underline or reverse display) in the converted conversational sentence of the electronic bulletin board 20a at the user terminal 3 is clicked with a mouse or the like.
  • the converted word is received by the word's click CGI 10a program of the notice advertisement generation control device 1 via the Internet 4 and the HTM is set by the link destination rewriting processing means 12c and set in the format document.
  • the word ID as an argument is compared with the link conversion database 1 1 b to search for a matching link destination. If the link destination is determined, the link output processing means 12d displays the homepage screen of the advertiser that is the link destination via the Internet 4 by the CGI 10a program for word'click (D).
  • FIG. 4 shows a specific example of the “Words transformation process” 40 in FIG.
  • FIG. 5 shows a specific example of the “words click processing” 50 in FIG.
  • the Words conversion process 40 of FIG. 4 will be described below.
  • 41 shows a conversation sentence as an example.
  • the conversation sentence 41 is executed by the document word analysis means 12a and compared with the word conversion database 11a to extract the word "snowboard" designated by the advertiser.
  • the word conversion processing means 11b converts the word ID of the snowboard J into the word ID 123 by comparing it with the word ID versus word name list (43) of the word conversion database 11a.
  • (42) shows an example of a HTML-formatted description of a Words-conversion conversation sentence displayed on an electronic bulletin board based on the obtained Words ID “123J.”
  • the H-cho M ⁇ -format document was connected via the Internet.
  • Any software that can be displayed and operated on the browser of the user terminal 3 includes, for example, compact—HTML (C—HTML) used for mobile phone terminals.
  • C—HTML compact—HTML
  • the process 50 at the time of the word click in FIG. 5 will be described below.
  • the link destination rewriting means 1 2c via the click CG I matches the Words ID “123” with the link conversion database 1 1b, and checks the link destination I which is the advertiser's homepage.
  • http: // www. bananac Iub. co.jp J is extracted and the link output is output by the processing means 1 '2 d, and the link information is output to the link conversion database 1 1 b with the clicked history information. Record (52).
  • the information of the clicked date and time is obtained from the Web server system date (55), and a list of Words ID, link destination, date, and time is recorded in the link conversion database 11b. (54).
  • the flow of the advertiser 6 and the notification advertisement generation control device 1 which is the terminal of the notification advertiser will be described.
  • the designation of Words registration from Advertiser 6, the request and the registration of its link destination are received by various communication methods including E-mail, FAX, etc.
  • Database for Words conversion 11a, Link conversion database 1 1 b, each in relational database 16 be registered.
  • the history information data is recorded in the high-speed processing database 11 of the notification advertisement generation control device 1 as described above. According to the history information data, a fee is charged to the advertiser 6 by the recharge management means 12 f at least according to the number of times the user clicks on the word. This fee notification is made by various communication methods including at least e-mail and FAX.
  • the history information data of the high-speed processing database 11 is divided into data for each advertiser, further classified for each specified word, and combined with the original information of the relational database 16 to generate the analysis data for marketing 1 2 Generate a report by e so that it can be reported to advertisers.
  • the link rewriting processing means 12c can be provided with a function for automatically determining conditions such as selection of a winner for each time and clicking of a specific word. Such additional services can enhance the effect of announcements and advertisements by clicking on the converted Words in a play-like manner.
  • the user can easily browse the new and unknown advertiser company's homepage by changing the advertiser to be linked at a certain number of clicks, so that the link output processing means can be maintained. Clicks can be encouraged. For example, for Snowboard J Words ID "123j", the sporting goods company's website can be clicked up to 100 times, and the ski resort can be accessed from 101 to 200 times.
  • the website has a function to change the link destination, such as a different homepage, etc. every time the site is visited from the 301st to the 300th. It is characterized by industrial applicability.
  • the bulletin board ⁇ ⁇ related to a topic of interest to a user participating in the chat site. You can then jump to the link and provide information with a simple operation of clicking the article ⁇ conversation.
  • the site sponsoring company can obtain advertising revenues from multiple clients on one site by using the provided advertising media as a wide variety of advertising media.
  • Advertisers can also narrow down target users using words related to corporate products and services, and increase the number of visitors to corporate websites.

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computer And Data Communications (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

Un système de parrainage de site envoie des informations concernant des sujets qui intéressent des utilisateurs dans des panneaux publicitaires/sites de bavardage et utilise également des programmes dans lesquels des sites prévus englobent des supports publicitaires de notifications diversifiées, un site pouvant tirer des revenus de la publicité provenant d'une pluralité de clients. La notification de publicités dans laquelle des annonceurs (clients) utilisent des moyens pour notifier des sujets à des utilisateurs cibles à l'aide de mots se rapportant aux produits/services du système et dans laquelle des utilisateurs qui utilisent des panneaux publicitaires/bavardages de nature électronique peuvent cliquer sur les mots chaque fois que ces derniers apparaissent dans les sujets présentés dans les panneaux publicitaires/bavardages.
PCT/JP2001/001269 2000-02-21 2001-02-21 Notification de publicite generant un systeme de bavardage WO2001061558A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU34109/01A AU3410901A (en) 2000-02-21 2001-02-21 Notifying advertisement generating chat system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2000-43014 2000-02-21
JP2000043014A JP2001236350A (ja) 2000-02-21 2000-02-21 告知広告生成チャットシステム

Publications (1)

Publication Number Publication Date
WO2001061558A1 true WO2001061558A1 (fr) 2001-08-23

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PCT/JP2001/001269 WO2001061558A1 (fr) 2000-02-21 2001-02-21 Notification de publicite generant un systeme de bavardage

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JP (1) JP2001236350A (fr)
AU (1) AU3410901A (fr)
TW (1) TW571193B (fr)
WO (1) WO2001061558A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9020832B2 (en) 2011-03-07 2015-04-28 KBA2 Inc. Systems and methods for analytic data gathering from image providers at an event or geographic location

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2006185006A (ja) * 2004-12-27 2006-07-13 Quin Land Co Ltd 情報表示管理システム

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH08147310A (ja) * 1994-11-25 1996-06-07 Nippon Telegr & Teleph Corp <Ntt> 要求予測型情報提供サービス装置
JPH113348A (ja) * 1997-06-11 1999-01-06 Sharp Corp 電子対話用広告装置
JP2000194728A (ja) * 1998-10-19 2000-07-14 Sony Corp 情報提供装置および方法、並びにプログラム格納媒体

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH08147310A (ja) * 1994-11-25 1996-06-07 Nippon Telegr & Teleph Corp <Ntt> 要求予測型情報提供サービス装置
JPH113348A (ja) * 1997-06-11 1999-01-06 Sharp Corp 電子対話用広告装置
JP2000194728A (ja) * 1998-10-19 2000-07-14 Sony Corp 情報提供装置および方法、並びにプログラム格納媒体

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9020832B2 (en) 2011-03-07 2015-04-28 KBA2 Inc. Systems and methods for analytic data gathering from image providers at an event or geographic location

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TW571193B (en) 2004-01-11
JP2001236350A (ja) 2001-08-31
AU3410901A (en) 2001-08-27

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