WO2000005668A1 - Procede et dispositif d'obtention de donnees de consommateur en echange de promotions via un fournisseur en reseau - Google Patents

Procede et dispositif d'obtention de donnees de consommateur en echange de promotions via un fournisseur en reseau Download PDF

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Publication number
WO2000005668A1
WO2000005668A1 PCT/US1999/016266 US9916266W WO0005668A1 WO 2000005668 A1 WO2000005668 A1 WO 2000005668A1 US 9916266 W US9916266 W US 9916266W WO 0005668 A1 WO0005668 A1 WO 0005668A1
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
data
item
information
machine
Prior art date
Application number
PCT/US1999/016266
Other languages
English (en)
Inventor
Igor Zuiff
Quentin E. Spruill
John Hill
Jennifer Zuiff
Original Assignee
Neomedia Technologies, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Neomedia Technologies, Inc. filed Critical Neomedia Technologies, Inc.
Priority to JP2000561575A priority Critical patent/JP2002521755A/ja
Priority to CA002337612A priority patent/CA2337612A1/fr
Priority to EP99938761A priority patent/EP1105823A4/fr
Priority to BR9912147-6A priority patent/BR9912147A/pt
Priority to AU53175/99A priority patent/AU5317599A/en
Publication of WO2000005668A1 publication Critical patent/WO2000005668A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • TECHNICAL FIELD This invention relates to a method and apparatus for obtaining consumer data in exchange for consumer incentives via the Internet.
  • a method and apparatus for obtaining consumer data in exchange for consumer incentives comprising a scanner, a personal computer, a monitor, a mouse and a laser printer.
  • a consumer selects merchandise from a display and transports the merchandise to a cashier in order to complete the purchase. Thereafter, the consumer enters a kiosk or other definable area enclosing the apparatus and scans a machine-readable or bar code on one or more tags affixed to the merchandise.
  • Scanning the bar code associated with the merchandise provides the personal computer with merchandise data.
  • a registration form is then displayed on the monitor, which the consumer completes by inserting demographic data.
  • Consumer data comprising the merchandise data and demographic data is transmitted via the Internet to a data management center for storage, collation, analysis and distribution.
  • the consumer is provided the benefit of playing a game on the personal computer in exchange for the burden of scanning the shoes and completing the registration form.
  • the data management center Upon receipt of the consumer data optionally including the results or outcome of the game via the Internet, the data management center provides the apparatus with incentive data via the Internet.
  • the incentive data is printed on the laser printer and made available to the consumer.
  • the consumer receives diskettes of software or information on downloading of software from the Internet that permits the consumer to play additional games and win further incentives at other locations such as in the home of the consumer.
  • a method and apparatus for obtaining consumer data in exchange for consumer incentives is provided at a location remote from the point-of-sale .
  • Fig. 1 illustrates a first embodiment of an apparatus for obtaining consumer data in exchange for consumer incentives of the present invention, which is located at a point-of-sale .
  • Fig. 2 illustrates a second embodiment of the apparatus illustrated in Fig. 1, which is remotely located from the point-of-sale.
  • Fig. 3 is a relational flowchart illustrating a method for using the apparatus illustrated in Fig.l.
  • Fig. 4 is a relational flowchart illustrating a method for using the apparatus illustrated in Fig.2.
  • Figs. 5A and 5B illustrate tags affixed to merchandise for use in accordance with the present invention.
  • Fig. 6 illustrates a perspective drawing of a kiosk enclosing the apparatus of the present invention illustrated in Fig. 1.
  • Fig. 1 illustrates a first embodiment of an apparatus 10 for obtaining consumer data in exchange for consumer incentives of the present invention, which is located at a point-of-sale such as a retail shoe outlet.
  • the apparatus 10 comprises a scanner 12, a keyboard 18, a workstation or personal computer (PC) 14, a monitor 16, a joystick, mouse or pointing tool 20 and a laser printer 22.
  • a consumer selects a pair of shoes from a display 24 and transports the shoes to a cashier 26 in order to complete the purchase. Thereafter, the consumer enters a kiosk or other definable area comprising the apparatus 10.
  • the consumer scans a machine- readable symbol (e.g. a bar code) on one or more tags affixed to the product such as a pair of shoes (or on a symbol embedded on the product itself) using the scanner 12 connected to the personal computer 14.
  • a machine- readable symbol e.g. a bar code
  • the scanning of the symbol such as a bar code associated with the shoes provides the personal computer 14 with merchandise-specific data such as the manufacturer, style, product designation, model, size, store purchased, and date of the purchase as well as any other information encoded on the tags.
  • a registration form is then displayed on the monitor 16, which the consumer completes using the attached keyboard 18 and mouse 20 by inserting demographic data such as age, occupation, salary, hobbies, name, and address as well as additional purchase and merchandise data potentially not found on the tags such as the purchase price, factors contributing to final selection, and product preferences.
  • Consumer data comprising the merchandise data and demographic data is transmitted via a computer link such as the Internet 30 to a data management center 28 for storage, collation, analysis and distribution.
  • the personal computer 14 may automatically label the consumer data with temporal data such as the time and date of the purchase.
  • the consumer is provided the benefit of playing a game on the personal computer 14 using the keyboard 18, joystick or mouse 20, and monitor 16.
  • the data management center 28 Upon receipt of the consumer data optionally including the results or outcome of the game via the Internet 30, the data management center 28 provides the apparatus 10 with incentive data via the Internet 30.
  • the incentive data can take the form of a coupon for additional purchases in the same or a different store.
  • the coupon is printed on the laser printer 22 and made available to the consumer.
  • the incentive can be offered to the consumer as printed material from the laser printer 22 (e.g., the coupon), as an identification or loyalty card, or as visual and/or audible information, informing the consumer where she can enter her registered information or an identification code for further incentives.
  • the consumer optionally receives diskettes of software or information on downloading of software from the Internet that permits the consumer to play additional games and win further incentives at other locations such as in the home of the consumer.
  • Incentives can also take the form of providing access to content sites 32 comprising information relevant to the merchandise purchased such as the fan club of a professional athlete who has endorsed the particular style of shoe purchased.
  • the content sites 32 can then obtain additional consumer data from the consumer via the Internet 3 ' 0 and provide additional incentive data such as membership in the fan club, tickets to sporting events at reduced prices, merchandised endorsed by a team, or the season schedule for a team.
  • the data management center 28 acts as a central repository for the consumer data.
  • the data management center 28 collects, processes, analyzes, markets, distributes or resells or makes the consumer data available to interested parties or entities such as the manufacturer. In this way vital and accurate consumer data can be collected at the point-of-sale where the interest of the consumer is at its peak.
  • Fig. 2 illustrates a second embodiment of an apparatus 10 for obtaining consumer data in exchange for consumer incentives of the present invention, which is located remotely from the point-of-sale such as in the home of the consumer.
  • the scanner 12 is optional since it is anticipated that many consumers may not have access to such an input device.
  • the consumer may instead input the alphanumeric representation of the coded information appearing on the tag via the keyboard in order to provide the data management center 28 with merchandise data and gain access to incentives.
  • the consumer is provided with information for accessing Internet sites containing the registration form during her purchase of the merchandise at the point-of-sale. Vital and accurate consumer data can still be collected using the second embodiment since consumer incentives such as games and coupons induce the consumer to participate in the registration process even after the purchase has been completed at a location remote from the point-of-sale .
  • Fig. 3 illustrates a relational flowchart that associates the steps in using the first embodiment of the apparatus 10 illustrated in Fig. 1 to the party or service performing the particular step such as the consumer, Internet, data management center or content site.
  • the consumer first selects the shoes or merchandise and purchase it at the cashier. Thereafter, the consumer takes the merchandise to the kiosk and scans the tag or tags, which provides merchandise data to the data management center via the Internet. The consumer then completes the registration form appearing on the monitor by entering appropriate responses on the keyboard.
  • the completion of the registration form provides demographic data to the data management center via the
  • the consumer selects and plays a game on the apparatus and the game results are provided to the data management center via the Internet .
  • the data management center monitors, records, processes, analyzes and distributes consumer data comprising merchandise data, demographic data and game results to interested parties or entities such as the manufacturer.
  • the data management center can optionally determine the appropriate incentive data based upon the results of the game (i.e., whether the consumer won or lost the game) and transmit that incentive data to the apparatus via the Internet.
  • the data management center optionally encodes and the apparatus optionally provides "secure document" enabled incentive data resulting in a secure incentive document, coupon, or certificate using apparatus and techniques disclosed in U.S. Appl . Nos . 60/058,153 and 09/075,238, which are hereby incorporated by reference.
  • the consumer is provided with access to content sites comprising information relevant to the merchandise purchased. This access may required the input of additional consumer data which is monitored, recorded, processed, analyzed, resold or distributed by the content site.
  • the incentive data is transmitted to the apparatus in order to make additional incentives available to the consumer.
  • the consumer obtains access information to additional incentives such as Internet sites and games in the form of, for instance, diskettes or Internet site addresses displayed on the monitor.
  • Fig. 4 illustrates a relational flowchart that associates the steps in using the second embodiment of the apparatus 10 illustrated in Fig. 2 to the party or service performing the step, which is substantially similar to those of Fig. 3 except that the steps following the purchase of the merchandise are performed at a location remote to the point- of-sale such as in the home of the consumer.
  • the merchandise data may optionally be read from the tag and entered as alphanumeric characters via the keyboard.
  • the incentives offered to the consumer as an inducement to participate in providing consumer data can be games, credits for additional games, gift certificates, lotteries, sweepstakes, tickets to sporting events, team memorabilia, team endorsed merchandise, training camps, sporting goods, certificates of participation, toys, coupons, identification, loyalty or membership cards, prizes, access to networked resource chat groups and the like.
  • the means for communication between the apparatus of the present invention and the data management center or content sites can be the Internet or alternative networked resources well known in the art.
  • the merchandise tagged in accordance with the present invention can be clothing, sporting goods, toys, musical instruments or any type of goods sold, leased, rented, transferred or conveyed.
  • the present invention could also be used in connection with the sale of services by furnishing a tag to the consumer upon the purchase of services.
  • the apparatus and method of the present invention permit the co-marketing of multiple retail providers by linking incentives triggered by the purchase of merchandise in one store to discounts on merchandise in different stores.
  • FIG. 5A illustrates two tags affixed to a pair of shoes and Fig. 5B illustrates two tags affixed to a shirt.
  • the size of the tags has been increased disproportionately to the merchandise in order to illustrate the detail of the tag.
  • a Universal Product Code (UPC) tag 34 comprises machine- readable code such as one-dimensional code, which typically provides manufacturer and product identification information.
  • An additional tag or tags 36 can be affixed to the merchandise in order to convey additional information such as the serial number of individual articles of merchandise rather than merely a model or style designation of a class of merchandise using a machine-readable code of the same or greater complexity such as two-dimensional bar code.
  • the scanner can be any type of scanner capable of scanning machine-readable symbology such as a bar code scanner, scanning wand, a scanner activated by a trip pedal or a set of boots on the apparatus 10 on which the consumer places her fee while wearing the shoes or merchandise comprising the tag as illustrated in Fig. 6.
  • the scanner could also be located at any height and location and still be within the scope of the present invention.
  • the apparatus 10 illustrated in Fig. 6 is adapted for a seated consumer at the point-of-sale and comprises the monitor 16, keyboard 18, mouse 20, joystick 21, laser printer 22 and scanner 12.
  • the tags can be attached to the goods as illustrated in Fig. 5A and 5B or embossed in the fabric, rubber or material of the goods.
  • the information provided to the consumer regarding access to further incentives can be made available to the consumer on diskettes containing software enabling access to additional Internet and networked resource sites or on a tear- off sheet provided with the merchandise at the display, the cashier or the kiosk.
  • the machine-readable symbol may have encoded therein the resource location (i.e. URL) of the computer on the Internet, which allows easy connection to a desired server for exchanging appropriate information therewith.
  • the scanner would read the URL from the bar code symbol and cause the computer to access the appropriate network resource (s) by utilizing the decoded URL.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé et un dispositif permettant l'obtention de données de consommateur en échange de promotions, à un point de vente comprenant un scanner (12), un ordinateur (14) personnel, un moniteur (16), une souris (20) et une imprimante (22) laser. Le consommateur choisit la marchandise à l'étalage et achète cette dernière. Ensuite, le consommateur pénètre dans un abri contenant le dispositif et déchiffre un code lisible par machine figurant sur une ou plusieurs étiquettes fixées sur la marchandise. Une formule d'enregistrement est affichée, et le consommateur la remplit en introduisant des données démographiques. Des données de consommateur comprenant les données relatives à la marchandise et des données démographiques sont transmises via Internet à un centre de gestion de données pour être mémorisées, compilées, analysées et distribuées. A la réception des données de consommateur comprenant éventuellement les réponses ou le résultat d'un jeu via Internet, le centre de gestion de données fournit des données de promotion via Internet. Ces données de promotion sont imprimées par l'imprimante (22) laser et distribuées au consommateur.
PCT/US1999/016266 1998-07-23 1999-07-23 Procede et dispositif d'obtention de donnees de consommateur en echange de promotions via un fournisseur en reseau WO2000005668A1 (fr)

Priority Applications (5)

Application Number Priority Date Filing Date Title
JP2000561575A JP2002521755A (ja) 1998-07-23 1999-07-23 ネットワーク化されたリソースを介して消費者報償と引き換えに消費者データを得るための方法および装置
CA002337612A CA2337612A1 (fr) 1998-07-23 1999-07-23 Procede et dispositif d'obtention de donnees de consommateur en echange de promotions via un fournisseur en reseau
EP99938761A EP1105823A4 (fr) 1998-07-23 1999-07-23 Procede et dispositif d'obtention de donnees de consommateur en echange de promotions via un fournisseur en reseau
BR9912147-6A BR9912147A (pt) 1998-07-23 1999-07-23 Processo e aparelho para obter dados do consumidor em troca de incentivos ao consumidor por meio de um recurso de rede
AU53175/99A AU5317599A (en) 1998-07-23 1999-07-23 Method and apparatus for obtaining consumer data in exchange for consumer incentives via a networked resource

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US9390298P 1998-07-23 1998-07-23
US60/093,902 1998-07-23

Publications (1)

Publication Number Publication Date
WO2000005668A1 true WO2000005668A1 (fr) 2000-02-03

Family

ID=22241639

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1999/016266 WO2000005668A1 (fr) 1998-07-23 1999-07-23 Procede et dispositif d'obtention de donnees de consommateur en echange de promotions via un fournisseur en reseau

Country Status (6)

Country Link
EP (1) EP1105823A4 (fr)
JP (1) JP2002521755A (fr)
AU (1) AU5317599A (fr)
BR (1) BR9912147A (fr)
CA (1) CA2337612A1 (fr)
WO (1) WO2000005668A1 (fr)

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001091030A2 (fr) * 2000-05-22 2001-11-29 Pythia Limited Procede de publicite en ligne et de compilation de donnees demographiques
EP1172744A1 (fr) * 2000-07-13 2002-01-16 van Brummen, John Système pour gérer le rapport consommateur-commerce et consommateur-consommateur
US6400272B1 (en) 1999-04-01 2002-06-04 Presto Technologies, Inc. Wireless transceiver for communicating with tags
US6978253B2 (en) * 1999-06-29 2005-12-20 Lin Wayne W Systems and methods for transacting business over a global communications network such as the internet
US6978930B2 (en) 2002-06-21 2005-12-27 A.T.X. International, Inc. Optical bar code scanner and system for retrieving bar code data
WO2007088470A2 (fr) * 2006-01-31 2007-08-09 Home Focus Development Ltd Systeme et procede permettant de jouer a un jeu
GB2493806A (en) * 2011-08-19 2013-02-20 Paternoster Holdings Llc Store-based apparatus
US8612292B1 (en) 2000-03-10 2013-12-17 Catalina Marketing Corporation Method and system for delivering targeted research invitations

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4982346A (en) * 1988-12-16 1991-01-01 Expertel Communications Incorporated Mall promotion network apparatus and method
US5047614A (en) * 1989-01-23 1991-09-10 Bianco James S Method and apparatus for computer-aided shopping
US5237157A (en) * 1990-09-13 1993-08-17 Intouch Group, Inc. Kiosk apparatus and method for point of preview and for compilation of market data
US5774874A (en) * 1993-05-14 1998-06-30 The Gift Certificate Center Multi-merchant gift registry
US5857175A (en) * 1995-08-11 1999-01-05 Micro Enhancement International System and method for offering targeted discounts to customers
US5905248A (en) * 1990-09-11 1999-05-18 Metrologic Instruments, Inc. System and method for carrying out information-related transactions using web documents embodying transaction enabling applets automatically launched and executed in response to reading URL-encoded symbols pointing thereto
US5918214A (en) * 1996-10-25 1999-06-29 Ipf, Inc. System and method for finding product and service related information on the internet

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4982346A (en) * 1988-12-16 1991-01-01 Expertel Communications Incorporated Mall promotion network apparatus and method
US5047614A (en) * 1989-01-23 1991-09-10 Bianco James S Method and apparatus for computer-aided shopping
US5905248A (en) * 1990-09-11 1999-05-18 Metrologic Instruments, Inc. System and method for carrying out information-related transactions using web documents embodying transaction enabling applets automatically launched and executed in response to reading URL-encoded symbols pointing thereto
US5237157A (en) * 1990-09-13 1993-08-17 Intouch Group, Inc. Kiosk apparatus and method for point of preview and for compilation of market data
US5774874A (en) * 1993-05-14 1998-06-30 The Gift Certificate Center Multi-merchant gift registry
US5857175A (en) * 1995-08-11 1999-01-05 Micro Enhancement International System and method for offering targeted discounts to customers
US5918214A (en) * 1996-10-25 1999-06-29 Ipf, Inc. System and method for finding product and service related information on the internet

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1105823A4 *

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6400272B1 (en) 1999-04-01 2002-06-04 Presto Technologies, Inc. Wireless transceiver for communicating with tags
US6978253B2 (en) * 1999-06-29 2005-12-20 Lin Wayne W Systems and methods for transacting business over a global communications network such as the internet
US8612292B1 (en) 2000-03-10 2013-12-17 Catalina Marketing Corporation Method and system for delivering targeted research invitations
WO2001091030A2 (fr) * 2000-05-22 2001-11-29 Pythia Limited Procede de publicite en ligne et de compilation de donnees demographiques
WO2001091030A3 (fr) * 2000-05-22 2003-08-07 Pythia Ltd Procede de publicite en ligne et de compilation de donnees demographiques
EP1172744A1 (fr) * 2000-07-13 2002-01-16 van Brummen, John Système pour gérer le rapport consommateur-commerce et consommateur-consommateur
US6978930B2 (en) 2002-06-21 2005-12-27 A.T.X. International, Inc. Optical bar code scanner and system for retrieving bar code data
WO2007088470A2 (fr) * 2006-01-31 2007-08-09 Home Focus Development Ltd Systeme et procede permettant de jouer a un jeu
WO2007088470A3 (fr) * 2006-01-31 2007-10-18 Home Focus Dev Ltd Systeme et procede permettant de jouer a un jeu
JP2009525112A (ja) * 2006-01-31 2009-07-09 ホーム・フォーカス・ディベロップメント・リミテッド ゲームを行うためのシステム及び方法
GB2493806A (en) * 2011-08-19 2013-02-20 Paternoster Holdings Llc Store-based apparatus

Also Published As

Publication number Publication date
JP2002521755A (ja) 2002-07-16
BR9912147A (pt) 2001-05-15
EP1105823A1 (fr) 2001-06-13
CA2337612A1 (fr) 2000-02-03
EP1105823A4 (fr) 2002-06-05
AU5317599A (en) 2000-02-14

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